1
00:00:07,526 --> 00:00:11,500
Are there any freelancers
here in the theater?

2
00:00:11,501 --> 00:00:14,500
Raise your hand, freelancers!
I can't see well,

3
00:00:14,501 --> 00:00:17,043
but I still can see
several hands in the air.

4
00:00:17,044 --> 00:00:20,501
Have any of you
already experimented coworking?

5
00:00:20,501 --> 00:00:21,918
One hand, two hands...

6
00:00:21,919 --> 00:00:26,460
In fact, coworking
is based on two principles.

7
00:00:26,501 --> 00:00:29,377
The first principle
is to share work spaces

8
00:00:29,501 --> 00:00:32,583
and to form a network, a community.

9
00:00:32,584 --> 00:00:38,918
And this community will favor exchanges,
helping each other out, and creativity.

10
00:00:38,918 --> 00:00:40,460
It's a very simple idea,

11
00:00:40,584 --> 00:00:44,085
and it makes you wonder
why nobody thought of it earlier.

12
00:00:44,086 --> 00:00:47,125
Coworking was created
in 2005 in San Francisco.

13
00:00:47,125 --> 00:00:50,375
And in fact, what really promoted
the emergence of coworking,

14
00:00:50,376 --> 00:00:52,522
was the development of new technologies.

15
00:00:52,523 --> 00:00:55,960
Nowadays, with your computer,
you have become completely mobile.

16
00:00:56,057 --> 00:00:57,458
You can go anywhere you like.

17
00:00:57,459 --> 00:01:00,418
In one click, you have access
to your entire office's content.

18
00:01:00,419 --> 00:01:04,500
And to all the information,
all the knowledge of the world.

19
00:01:04,501 --> 00:01:09,460
It's the equivalent of entire libraries,
and you're connected to the entire world.

20
00:01:09,461 --> 00:01:14,501
Under these conditions,
you can work from anywhere.

21
00:01:14,542 --> 00:01:17,126
Do any of you take the train
in the morning?

22
00:01:17,127 --> 00:01:19,333
I took it for quite some time,

23
00:01:19,334 --> 00:01:23,833
and I was surprised to see
how before arriving at work,

24
00:01:23,834 --> 00:01:26,335
the majority of riders
were already working,

25
00:01:26,370 --> 00:01:28,530
with their computers, on the train.

26
00:01:28,542 --> 00:01:31,416
Now, trains are
not coworking spaces,

27
00:01:31,417 --> 00:01:34,209
but who knows, one day they may
become coworking spaces.

28
00:01:34,167 --> 00:01:35,626
In fact, anything is possible.

29
00:01:35,667 --> 00:01:37,543
I'll continue with some more questions.

30
00:01:37,544 --> 00:01:41,959
Are any of you subscribers
to Mobility? Nobody?

31
00:01:41,976 --> 00:01:43,173
Well, you're missing out.

32
00:01:43,292 --> 00:01:45,374
I've experimented it for two years,

33
00:01:45,375 --> 00:01:48,750
because I didn't have a car at one point,
and it's absolutely amazing.

34
00:01:48,751 --> 00:01:52,252
First, I had cars much better
than the ones I have now,

35
00:01:52,253 --> 00:01:55,374
and I also had no worries.

36
00:01:55,375 --> 00:01:59,293
I encourage you to take a look at
what Mobility offers.

37
00:01:59,959 --> 00:02:02,958
Maybe I'll be more successful
with my second question:

38
00:02:02,959 --> 00:02:03,981
Are there any of you

39
00:02:03,982 --> 00:02:07,751
who have already lived
or who currently live with roommates?

40
00:02:09,083 --> 00:02:12,250
Maybe back when you were studying.

41
00:02:13,083 --> 00:02:19,124
Well, when you have tried Mobility,
and when you have lived with roommates,

42
00:02:19,125 --> 00:02:24,876
you are living in and practicing
a collaborative economy.

43
00:02:25,042 --> 00:02:29,042
A collaborative economy
is a state of mind.

44
00:02:29,501 --> 00:02:33,833
In fact, it's based on consumption
and on a way of life.

45
00:02:33,834 --> 00:02:38,001
When you share a car, you're
experiencing collaborative consumption.

46
00:02:38,032 --> 00:02:41,912
You're offered a good, and rather than
purchase it, you use it.

47
00:02:42,375 --> 00:02:44,334
Doing so, you optimize resources.

48
00:02:44,335 --> 00:02:46,210
When you live with roommates,

49
00:02:46,211 --> 00:02:48,958
you experience
a collaborative way of life.

50
00:02:48,959 --> 00:02:51,207
Rather than everyone
having its own apartment,

51
00:02:51,208 --> 00:02:53,668
you share the same apartment,
you share the kitchen,

52
00:02:53,669 --> 00:02:57,168
you share the living room,
you take turns cleaning the apartment.

53
00:02:57,169 --> 00:03:01,417
It's a collaborative way of life.
You share resources.

54
00:03:01,709 --> 00:03:04,833
Coworking uses the same logic.

55
00:03:04,834 --> 00:03:09,917
In a coworking space, you have
workplaces, you have wi-fi connections,

56
00:03:09,918 --> 00:03:12,710
you have a photocopier
for printing or scanning,

57
00:03:12,711 --> 00:03:14,418
a kitchen where you can make food.

58
00:03:14,459 --> 00:03:19,377
In other words, everything you need
to work together with other coworkers.

59
00:03:19,378 --> 00:03:22,894
Coworking is a response
to the economic crisis.

60
00:03:22,895 --> 00:03:24,755
And the collaborative economy is too.

61
00:03:24,756 --> 00:03:30,876
They are responses to a gloomy situation,
to distrust, and suspicion.

62
00:03:30,959 --> 00:03:33,376
How does this happen in a coworking space?

63
00:03:33,377 --> 00:03:34,791
In a coworking space,

64
00:03:34,792 --> 00:03:38,084
you will look for and find
the solution that works for you.

65
00:03:38,085 --> 00:03:41,208
Most of the time,
coworkers are freelancers.

66
00:03:41,209 --> 00:03:43,438
There are several types of freelancers.

67
00:03:43,439 --> 00:03:45,751
You can be a freelancer to the core

68
00:03:45,751 --> 00:03:48,960
and still need a certain regularity,
and structure,

69
00:03:48,961 --> 00:03:55,416
but not necessarily ready to invest
in very costly fixed structures.

70
00:03:55,417 --> 00:03:59,082
So, you choose to go
to a coworking space full time.

71
00:03:59,083 --> 00:04:02,333
You have your office,
you can get your own cabinet,

72
00:04:02,375 --> 00:04:04,958
and you have all
the basic technological tools

73
00:04:04,959 --> 00:04:07,501
necessary to be able to carry out
your work properly.

74
00:04:07,502 --> 00:04:10,419
But maybe you don't feel like
spending all your time

75
00:04:10,420 --> 00:04:14,043
in a coworking space, as you
might have done somewhere else

76
00:04:14,167 --> 00:04:17,668
I might have done that in a previous life
by working in an office.

77
00:04:17,791 --> 00:04:20,293
That hasn't really convinced me, in fact.

78
00:04:20,293 --> 00:04:24,291
So, in a coworking space,
you can also choose to come

79
00:04:24,292 --> 00:04:26,918
to break up the loneliness
of working at home a bit,

80
00:04:26,935 --> 00:04:29,082
to meet other people,

81
00:04:29,083 --> 00:04:32,250
to test your opinions
against those of your coworkers.

82
00:04:32,278 --> 00:04:34,249
You can come part time.

83
00:04:34,250 --> 00:04:35,751
When people work freelance,

84
00:04:35,876 --> 00:04:38,835
they can end up in a situation
where they are very busy,

85
00:04:38,918 --> 00:04:42,377
and have to move around a lot
and they need solutions that are flexible.

86
00:04:42,417 --> 00:04:45,709
In a coworking space
you can choose to come for a full day,

87
00:04:45,709 --> 00:04:48,335
there are packs for four days, ten days.

88
00:04:48,336 --> 00:04:52,876
At that moment, when you need it,
you register in an online agenda,

89
00:04:52,918 --> 00:04:56,231
and you reserve your spot
in the coworking space.

90
00:04:56,232 --> 00:05:00,292
All of this can be varied
over the long term or the short term.

91
00:05:00,293 --> 00:05:05,626
And when you have found the right formula,
what happens in a coworking space?

92
00:05:06,709 --> 00:05:10,627
Theoretically, when you get there,
it is to work.

93
00:05:10,667 --> 00:05:12,750
OK, I swear to you that on some days,

94
00:05:12,751 --> 00:05:16,293
there's no way that anyone who goes
to the Simplon 8 space in Martigny

95
00:05:16,294 --> 00:05:21,793
can tell whether, in the space, there are
one, three, or eight people working there.

96
00:05:22,542 --> 00:05:24,751
You could hear a pin drop.

97
00:05:24,751 --> 00:05:27,189
The concentration level is at its peak.

98
00:05:27,190 --> 00:05:30,626
It's like being in a library:
everyone is focus on its work,

99
00:05:30,626 --> 00:05:33,085
and in fact, coworkers
often tell me that it is

100
00:05:33,086 --> 00:05:34,981
the concentration of their neighbors

101
00:05:34,982 --> 00:05:38,585
that positively impacts them
and enable them to finish their work

102
00:05:38,626 --> 00:05:42,335
and to move forward, without
being distracted by all sort of things.

103
00:05:42,584 --> 00:05:44,709
On other days, it's buzzing with activity,

104
00:05:44,710 --> 00:05:46,918
everybody talks, everybody exchange.

105
00:05:46,918 --> 00:05:51,374
In a coworking space, you have
an entire community of resources,

106
00:05:51,375 --> 00:05:54,291
of people who are complementary,
who want to share,

107
00:05:54,292 --> 00:05:55,393
people who have talents

108
00:05:55,513 --> 00:05:59,876
and, at any given time, are very likely to
make contact and exchange with each other.

109
00:05:59,877 --> 00:06:02,502
These exchanges come in
several different types.

110
00:06:02,542 --> 00:06:07,876
In my coworking space, I have
somebody who might one day be called

111
00:06:07,959 --> 00:06:12,543
to do an activity report
on her work, on her small business.

112
00:06:13,042 --> 00:06:17,042
To do the report properly, she decides
do it in French and German.

113
00:06:17,959 --> 00:06:20,416
She speaks German perfectly, no problem.

114
00:06:20,417 --> 00:06:21,996
She prepares her activity report,

115
00:06:22,116 --> 00:06:24,580
and at the last moment
she has second thought,

116
00:06:24,581 --> 00:06:26,508
"German isn't my native language,

117
00:06:26,509 --> 00:06:31,335
it would be nice if I could find
someone to reread my report."

118
00:06:31,584 --> 00:06:34,043
There's a translator
in my coworking space.

119
00:06:34,044 --> 00:06:38,104
This person will ask him to take
a quick look at her project,

120
00:06:38,105 --> 00:06:42,083
to give her some feedback,
to make a few corrections, if need be.

121
00:06:42,125 --> 00:06:45,124
This translator hasn't been
settled for very long,

122
00:06:45,125 --> 00:06:46,500
and for some times,

123
00:06:46,501 --> 00:06:49,210
he has begun to prepare
the launch of his own website.

124
00:06:49,211 --> 00:06:52,834
He fund a web designer
who is working with him,

125
00:06:52,876 --> 00:06:54,543
but it's not that simple.

126
00:06:54,544 --> 00:06:56,584
Even if you find someone who can do it,

127
00:06:56,584 --> 00:06:58,881
you must provide the person
with text and images,

128
00:06:58,881 --> 00:07:00,507
and he is experiencing just that.

129
00:07:00,547 --> 00:07:03,501
At a certain point, he didn't know
anymore and wondered,

130
00:07:03,584 --> 00:07:06,834
"What pictures should I use
what can I put as tabs,

131
00:07:06,876 --> 00:07:09,583
what kind of themes are there?"

132
00:07:09,584 --> 00:07:13,583
A web designer recently began
to come regularly to the space.

133
00:07:13,584 --> 00:07:16,126
Well, he won't build
the site for the translator.

134
00:07:16,127 --> 00:07:19,751
However, when he heard
about the website's problems,

135
00:07:19,792 --> 00:07:21,376
he advised the translator.

136
00:07:21,377 --> 00:07:24,334
He told him, "Pay attention,
don't use too much text,

137
00:07:24,335 --> 00:07:27,376
make sure that each page
is very easily accessible,

138
00:07:27,417 --> 00:07:30,126
that users know
where they are in the site."

139
00:07:30,127 --> 00:07:32,876
That advice is extremely valuable.

140
00:07:32,876 --> 00:07:35,710
Since he's new, this web designer
has just opened his box

141
00:07:35,819 --> 00:07:36,920
to set up his start-up.

142
00:07:37,040 --> 00:07:39,457
When he's received
some orders from clients,

143
00:07:39,751 --> 00:07:42,793
sometimes he gets a bit stuck
with the graphics.

144
00:07:42,834 --> 00:07:44,793
Because that's not his strong suit.

145
00:07:44,794 --> 00:07:47,626
He prefers programming,
working with the back end,

146
00:07:47,627 --> 00:07:50,544
but the graphics
aren't what he's good at.

147
00:07:50,584 --> 00:07:53,460
There aren't any graphic designers
in my coworking space.

148
00:07:53,461 --> 00:07:55,709
Despite this, he's tried
asking other people:

149
00:07:55,710 --> 00:07:59,335
"Is there any chance you know
a graphic artist who could help me?"

150
00:07:59,336 --> 00:08:02,252
And I know a graphic designer
who I work with regularly,

151
00:08:02,253 --> 00:08:04,917
and I've given him his address,

152
00:08:04,918 --> 00:08:07,752
and from then on, he works
with this graphic designer.

153
00:08:07,792 --> 00:08:10,834
And this graphic designer
will maybe need a translation later.

154
00:08:10,834 --> 00:08:13,418
And it continues that way,
in all directions.

155
00:08:13,419 --> 00:08:16,834
These aren't big jobs.
There is not exchange of money.

156
00:08:16,876 --> 00:08:18,708
People are simply helping each other,

157
00:08:18,709 --> 00:08:21,251
"I'll help you one day,
then you help someone else,

158
00:08:21,417 --> 00:08:25,500
and the next day that someone else
will maybe help me in return."

159
00:08:25,542 --> 00:08:27,334
It's a formula of mutual assistance.

160
00:08:27,335 --> 00:08:30,417
It happens in a very informal way,
almost every day.

161
00:08:30,418 --> 00:08:33,626
One other form is bartering.
You all know what that is.

162
00:08:33,626 --> 00:08:36,106
People who come
to coworking spaces regularly

163
00:08:36,107 --> 00:08:38,833
are very often people
who work in communication.

164
00:08:38,833 --> 00:08:42,793
And when they write texts, it may be
useful to have those texts reread.

165
00:08:42,833 --> 00:08:44,917
I myself write texts.

166
00:08:44,918 --> 00:08:48,836
In the company where I used to work
official reviewers were paid to do that.

167
00:08:48,837 --> 00:08:50,458
Now I don't have anyone.

168
00:08:50,459 --> 00:08:55,043
I have people to ask occasionally,
but they are not always available.

169
00:08:55,083 --> 00:08:59,208
There's another person in Simplon 8
who works in communications and writes.

170
00:08:59,209 --> 00:09:02,127
And he regularly gets asked
to reread texts. It's a barter.

171
00:09:02,584 --> 00:09:06,210
So, the translator,
with his website up, says to himself:,

172
00:09:06,250 --> 00:09:09,624
"I need to do a Google Adwords campaign."

173
00:09:09,626 --> 00:09:12,999
But he's never done one.
Social networks are not his thing.

174
00:09:13,000 --> 00:09:14,676
All of a sudden, he talks about it,

175
00:09:14,796 --> 00:09:18,585
and realizes that there is
a web communication specialist there.

176
00:09:18,586 --> 00:09:22,793
Since the web specialist is very busy,
she really won't be able to take the time

177
00:09:22,794 --> 00:09:27,166
from her professional work
to do his AdWords campaign.

178
00:09:27,167 --> 00:09:30,584
But, they've worked out a price,
they come to an agreement

179
00:09:30,626 --> 00:09:35,883
and finally the translator hires
the web communication specialist

180
00:09:35,884 --> 00:09:38,373
to make him a Google AdWords campaign.

181
00:09:38,375 --> 00:09:40,834
Who are the people involved in coworking?

182
00:09:40,834 --> 00:09:44,583
As I told you just now,
mainly freelancers.

183
00:09:44,584 --> 00:09:48,374
I've had the occasion, at the beginning
of the year, to host a business manager.

184
00:09:48,375 --> 00:09:50,792
He owned a small business
with about 30 employees.

185
00:09:50,793 --> 00:09:54,210
He came to see me because he wanted
to sell me internet services.

186
00:09:54,211 --> 00:09:56,917
So, he came over,
and some other coworkers were there,

187
00:09:56,918 --> 00:09:59,502
we had something to drink together,
and began to chat,

188
00:09:59,503 --> 00:10:03,751
and he found it really nice to have
all these resources in the same place.

189
00:10:03,752 --> 00:10:07,377
He happened to be in the process
of getting a postgraduate degree,

190
00:10:07,383 --> 00:10:10,166
and he needed to write a publication.

191
00:10:10,167 --> 00:10:11,542
He was a young father,

192
00:10:11,709 --> 00:10:14,834
he didn't have time at home
to work on it in peace.

193
00:10:14,835 --> 00:10:17,501
At his job, he was always preoccupied.

194
00:10:17,542 --> 00:10:22,460
So, he decided to come to the Simplon 8
space to work on his publication.

195
00:10:22,461 --> 00:10:26,374
He came, he took out
a subscription of 4 flexible days,

196
00:10:26,375 --> 00:10:28,374
he came when he had time;

197
00:10:28,375 --> 00:10:33,500
it was very useful not to have to worry
about anything else for four full days.

198
00:10:33,501 --> 00:10:35,958
What's more, he made exchanges
with the others.

199
00:10:35,959 --> 00:10:38,209
I don't know if he sold
his internet services,

200
00:10:38,223 --> 00:10:39,958
but it may be possible.

201
00:10:39,959 --> 00:10:44,042
In addition, there may be
directors, managers,

202
00:10:44,083 --> 00:10:46,416
who at any given time in their lives

203
00:10:46,417 --> 00:10:49,293
need to take a break from
their relations with their company.

204
00:10:49,334 --> 00:10:52,543
In a coworking space,
relationships work horizontally.

205
00:10:52,544 --> 00:10:55,418
There is no hierarchy,
no vertical functionality.

206
00:10:55,419 --> 00:10:59,981
There is no competition, or judgment.
That's a change for a business manager.

207
00:10:59,982 --> 00:11:02,793
Imagine the pressure and tension
of leading a whole team.

208
00:11:02,794 --> 00:11:05,501
Who can you trust
when you have problems? No one.

209
00:11:05,529 --> 00:11:07,148
It's a jungle.

210
00:11:07,167 --> 00:11:10,250
And maybe there are a few people
who dream of taking your place.

211
00:11:10,251 --> 00:11:11,248
It's not easy.

212
00:11:11,250 --> 00:11:13,292
In coworking, this problem doesn't exist.

213
00:11:13,292 --> 00:11:15,959
He can come to work
and exchange with the others,

214
00:11:15,960 --> 00:11:20,625
find solutions to his problems,
get completely disinterested advice,

215
00:11:20,626 --> 00:11:24,668
and there's even an innovation specialist
in our coworking space.

216
00:11:24,669 --> 00:11:27,666
Well, I can tell you that he has
already given some solutions

217
00:11:27,667 --> 00:11:29,750
to a number of people who have come there,

218
00:11:29,751 --> 00:11:34,458
whether they are coworkers,
or clients, or just visitors.

219
00:11:34,459 --> 00:11:37,085
And there are also people
who use it as a home office.

220
00:11:37,125 --> 00:11:40,334
If you live in Martigny,
and you are required to work

221
00:11:40,334 --> 00:11:44,793
in Lausanne or in Geneva, perhaps, if you
have an understanding boss, he will say,

222
00:11:44,834 --> 00:11:47,876
"OK, one day per week
you can work from home."

223
00:11:47,876 --> 00:11:51,625
So, you begin to work from
home.

224
00:11:51,626 --> 00:11:55,043
Except that you aren't used to
working like a freelancer,

225
00:11:55,044 --> 00:11:58,334
you are not used to scheduling
and disciplining yourself

226
00:11:58,339 --> 00:11:59,548
and this isn't easy.

227
00:11:59,549 --> 00:12:01,293
In addition, the people around you,

228
00:12:01,417 --> 00:12:04,542
if you are at home
think that you are available.

229
00:12:04,626 --> 00:12:06,458
For kids, it's the same.

230
00:12:06,459 --> 00:12:08,584
You are tempted to get
food from the fridge.

231
00:12:08,626 --> 00:12:10,254
Your house is full of temptations.

232
00:12:10,255 --> 00:12:12,003
The solution might be, effectively,

233
00:12:12,127 --> 00:12:14,751
to work one day per week
in a coworking space.

234
00:12:14,751 --> 00:12:17,793
Obviously, this doesn't have to be
in Brigue or in Bulpliz,

235
00:12:17,794 --> 00:12:19,875
because it would not solve anything.

236
00:12:19,876 --> 00:12:21,835
But if you have one space near you,

237
00:12:21,836 --> 00:12:25,876
going there to work once a week
is an excellent solution,

238
00:12:25,876 --> 00:12:28,752
to create a home office
a bit farther away from home.

239
00:12:28,753 --> 00:12:32,918
Now, I'd like us to have
a bit of an experience.

240
00:12:32,959 --> 00:12:34,958
I'd like to ask you to imagine

241
00:12:34,959 --> 00:12:38,501
that you just created your own
event production company.

242
00:12:38,502 --> 00:12:39,999
Your event company.

243
00:12:40,000 --> 00:12:44,501
You work alone,
and you decided to schedule

244
00:12:44,626 --> 00:12:47,750
part of that time
in a coworking space.

245
00:12:47,751 --> 00:12:51,085
Your coworkers are you.
Your other coworkers, also you.

246
00:12:51,086 --> 00:12:53,208
Everyone you can find there.

247
00:12:53,209 --> 00:12:56,543
At the end of the evening,
the TED organizers come to tell you,

248
00:12:56,584 --> 00:12:58,709
"We know that you have an event company.

249
00:12:58,834 --> 00:13:02,585
And we have too much stuff,
our organization has gotten bogged down,

250
00:13:02,586 --> 00:13:07,918
we'd like you to organize
the TED event for the next year."

251
00:13:07,918 --> 00:13:10,085
You are very honored,
you accept the offer,

252
00:13:10,125 --> 00:13:12,292
you discuss the conditions a bit.

253
00:13:12,292 --> 00:13:14,626
You end up back at your coworking space

254
00:13:14,626 --> 00:13:17,751
and now you tell yourself,
"How am I going to do this?"

255
00:13:17,792 --> 00:13:20,648
First, the most important thing
is to think of the basics.

256
00:13:20,649 --> 00:13:24,460
So, this event, for example, has
a theme, it's called Galaxy.

257
00:13:24,501 --> 00:13:27,168
You say, "I'm going to need
to find a theme,"

258
00:13:27,169 --> 00:13:31,334
All alone in your corner,
your little idea lab, it's still not easy.

259
00:13:31,334 --> 00:13:33,082
Maybe within the team members here,

260
00:13:33,083 --> 00:13:35,715
there is someone who has
a talent for animating events,

261
00:13:35,835 --> 00:13:37,876
and who would be
capable of brainstorming.

262
00:13:37,918 --> 00:13:41,419
Is there anyone capable
of doing one, who has already done one?

263
00:13:41,420 --> 00:13:43,667
I see a few fingers up in the back.

264
00:13:43,668 --> 00:13:47,126
You'll be able to "brew" your ideas,
and all kinds of other things.

265
00:13:47,127 --> 00:13:51,167
The only person missing is the leader,
but other people can send ideas.

266
00:13:51,167 --> 00:13:53,126
I think that you will find

267
00:13:53,250 --> 00:13:56,584
some people who will agree
to giving some of their time

268
00:13:56,709 --> 00:13:59,918
in order to help find a theme
for the evening next year.

269
00:13:59,919 --> 00:14:03,918
Now, you have the theme.
You still need to find speakers.

270
00:14:03,918 --> 00:14:10,335
Based on the theme, you will reflect
on who can come to speak next year.

271
00:14:10,375 --> 00:14:12,584
Maybe among you there's someone.

272
00:14:12,584 --> 00:14:16,085
I don't have the theme yet,
you're the ones who, with your team,

273
00:14:16,098 --> 00:14:17,787
will see which theme to use.

274
00:14:17,792 --> 00:14:21,459
Maybe among the coworkers, there are
some people who might be able to help,

275
00:14:21,460 --> 00:14:24,251
who have abilities, resources, knowledge,

276
00:14:24,292 --> 00:14:27,043
whose experiences and lives
you can benefit from.

277
00:14:27,044 --> 00:14:30,834
But, if there's no one who can come
to bring their abilities as a speaker,

278
00:14:30,835 --> 00:14:34,084
I'm sure that among you, there's
someone who knows someone else,

279
00:14:34,085 --> 00:14:38,292
or who has heard of
other people who might come

280
00:14:38,292 --> 00:14:41,166
and fill the role
of TED speaker next year.

281
00:14:41,167 --> 00:14:44,334
When you've done the brainstorming,
you're helping each other out.

282
00:14:44,347 --> 00:14:46,291
Now, you're in the network.

283
00:14:46,292 --> 00:14:49,259
Everyone makes their own network work,
and they find solutions.

284
00:14:49,379 --> 00:14:51,417
Now you have the theme and the speakers,

285
00:14:51,459 --> 00:14:53,791
you now need to think about
the practical things.

286
00:14:53,792 --> 00:14:56,251
The location, that's good,
you can do it here again.

287
00:14:56,252 --> 00:14:58,126
But you will need to promote the event.

288
00:14:58,167 --> 00:15:02,666
You'll need to make a program,
to load the information online.

289
00:15:02,667 --> 00:15:06,626
To put it online, you must have
someone who can write text,

290
00:15:06,627 --> 00:15:08,918
you must have someone to do the graphics.

291
00:15:08,959 --> 00:15:10,647
You understand how this works.

292
00:15:10,648 --> 00:15:13,293
You're going to find someone
for the communication

293
00:15:13,334 --> 00:15:17,500
and to put information online
on the website.

294
00:15:17,501 --> 00:15:19,210
You're going to find a printer,

295
00:15:19,211 --> 00:15:22,333
and I'm sure that if you cannot do this

296
00:15:22,334 --> 00:15:24,626
you know some people
who can fill these needs.

297
00:15:24,667 --> 00:15:27,500
Then, you'll need to pay a bit
for the services, though.

298
00:15:27,501 --> 00:15:29,793
I think that TED
would have given you a budget.

299
00:15:29,794 --> 00:15:33,334
You'll need to find partners,
sponsors to finance the event.

300
00:15:33,341 --> 00:15:34,580
But that's easy.

301
00:15:34,584 --> 00:15:36,791
With all the people who are here,

302
00:15:36,792 --> 00:15:41,792
I'm sure that you have some connections
with banks and insurance companies,

303
00:15:41,793 --> 00:15:46,585
with private parties who have money
and are ready to back the event,

304
00:15:46,611 --> 00:15:47,870
who believe in TEDx.

305
00:15:47,876 --> 00:15:52,958
So, that's good. You've got money,
the website, the information,

306
00:15:52,959 --> 00:15:56,626
Surely there are some things
I've forgotten, but you'll think of them.

307
00:15:56,627 --> 00:16:02,666
And now, there's one important thing left.
That's you, the audience.

308
00:16:02,667 --> 00:16:06,959
How are you going to find the audience?
Well, you're going to use the network.

309
00:16:06,959 --> 00:16:09,877
And this event will be
exciting and memorable.

310
00:16:09,918 --> 00:16:11,249
So, there you go.

311
00:16:11,250 --> 00:16:14,292
That's the way that this can work
in a coworking space.

312
00:16:14,292 --> 00:16:16,375
There, you're in project management,

313
00:16:16,376 --> 00:16:20,126
but there could be all
of configurations in terms of coworkers.

314
00:16:20,127 --> 00:16:22,834
The most represented people
in coworking spaces,

315
00:16:22,835 --> 00:16:25,752
as I've said, are people in communication,

316
00:16:25,792 --> 00:16:29,583
there are creatives,
there are graphic designers,

317
00:16:29,584 --> 00:16:33,085
At my space, as I've said,
there's a translator, a web designer,

318
00:16:33,086 --> 00:16:35,584
a specialist in web communication.

319
00:16:35,584 --> 00:16:38,166
And starting this week,
there's a researcher

320
00:16:38,167 --> 00:16:40,415
who's interested in
what's happening in Greece.

321
00:16:40,416 --> 00:16:42,666
So, I can tell you
that he has some work to do.

322
00:16:42,786 --> 00:16:45,210
And it's open to all sorts
of personalities.

323
00:16:45,211 --> 00:16:46,626
We sometimes get the feeling

324
00:16:46,751 --> 00:16:50,543
that there is exclusively creatives
working in coworking spaces,

325
00:16:50,544 --> 00:16:54,251
but I also have a finance specialist
and you could imagine an accountant,

326
00:16:54,252 --> 00:16:57,084
a trustee, really
the possibilities are endless.

327
00:16:57,085 --> 00:16:59,500
And the people who come
to a coworking space

328
00:16:59,501 --> 00:17:02,460
very often, have been informed
about it in advance,

329
00:17:02,501 --> 00:17:04,835
they have already acquired
the coworking values.

330
00:17:04,836 --> 00:17:06,505
So, what are these values?

331
00:17:06,506 --> 00:17:08,835
I've already told you
about them informally.

332
00:17:08,836 --> 00:17:12,335
The first of these values is durability.

333
00:17:12,375 --> 00:17:14,541
There's a wifi connection, materials,

334
00:17:14,541 --> 00:17:19,167
and all these resources are actively
made available to the coworkers.

335
00:17:19,169 --> 00:17:21,540
The second value is community.

336
00:17:21,541 --> 00:17:26,165
Community means all the people
who work in a coworking space

337
00:17:26,166 --> 00:17:28,793
and this is what you try
to create with other people,

338
00:17:28,824 --> 00:17:30,875
by trying to respond to their needs,

339
00:17:30,876 --> 00:17:32,959
by trying to respond
to their expectations,

340
00:17:32,960 --> 00:17:35,793
by trying to respond to their values.

341
00:17:35,834 --> 00:17:39,152
The third value is cooperation.
I think that you've understood.

342
00:17:39,153 --> 00:17:41,252
I don't need to redo the demonstration.

343
00:17:41,253 --> 00:17:44,333
That's good, you can cooperate
in a coworking space.

344
00:17:44,334 --> 00:17:46,666
The fourth value is openness.

345
00:17:46,667 --> 00:17:51,291
You share experiences, and ideas,
you enrich each other mutually,

346
00:17:51,292 --> 00:17:54,168
you believe and you make
your business grow.

347
00:17:54,169 --> 00:17:58,166
And finally, the last value
is accessibility.

348
00:17:58,167 --> 00:17:59,334
Working is fine.

349
00:17:59,459 --> 00:18:03,751
But working where, when, how,
and who I want to work with,

350
00:18:03,758 --> 00:18:06,708
that's possible with coworking.

351
00:18:06,709 --> 00:18:10,627
These values make up
the five pillars of the coworking base.

352
00:18:10,648 --> 00:18:12,237
Once they're in place,

353
00:18:12,250 --> 00:18:16,751
they are the generators
of creativity, innovation, sharing,

354
00:18:16,751 --> 00:18:18,585
exchanging, and quality.

355
00:18:18,626 --> 00:18:19,679
I have told you before

356
00:18:19,799 --> 00:18:22,791
that coworking was born
in 2005 in San Francisco.

357
00:18:22,792 --> 00:18:27,416
In Switzerland, the first coworking center
was opened in Lausanne.

358
00:18:27,417 --> 00:18:30,374
It was "L'Eclau" which opened in 2008.

359
00:18:30,375 --> 00:18:32,667
It was quickly followed
by "The Muse" in Geneva

360
00:18:32,667 --> 00:18:34,605
which you have certainly heard about

361
00:18:34,606 --> 00:18:38,709
because it's a very dynamic place,
that has got lots of coverage.

362
00:18:38,710 --> 00:18:41,501
It's the standard
for coworking in Switzerland,

363
00:18:41,502 --> 00:18:45,500
and since 2009, it's already hosted
more than 400 coworkers.

364
00:18:45,501 --> 00:18:48,666
Later, there were
other centers that opened,

365
00:18:48,667 --> 00:18:53,333
in Lausanne, in Freiburg, in Montreux,
in Neuchâtel, in Geneva too.

366
00:18:53,334 --> 00:18:57,085
The Simplon 8 space, that I founded
a year ago, is the first,

367
00:18:57,086 --> 00:19:00,542
and to my knowledge,
the only coworking center in Valais.

368
00:19:00,542 --> 00:19:03,958
But, through the network,
I've heard it said,

369
00:19:03,959 --> 00:19:06,668
that there's a center
being prepared in Sierre,

370
00:19:06,669 --> 00:19:09,585
that there was another
being prepared in Colombais,

371
00:19:09,586 --> 00:19:12,834
and that there's a center
in preparation in Sion.

372
00:19:12,835 --> 00:19:16,168
So, if you're convinced by coworking,
don't wait any longer.

373
00:19:16,169 --> 00:19:19,005
Do it, get involved, experience it.

374
00:19:20,005 --> 00:19:22,645
(Applause)