0:00:07.626,0:00:11.500 Are there any freelancers[br]here in the theater? 0:00:11.501,0:00:14.500 Raise your hand, freelancers![br]I can't see well, 0:00:14.501,0:00:17.043 but I still can see[br]several hands in the air. 0:00:17.044,0:00:20.501 Have any of you[br]already experimented coworking? 0:00:20.501,0:00:21.918 One hand, two hands... 0:00:21.919,0:00:26.460 In fact, coworking[br]is based on two principles. 0:00:26.501,0:00:29.377 The first principle[br]is to share work spaces 0:00:29.501,0:00:32.583 and to form a network, a community. 0:00:32.584,0:00:38.918 And this community will favor exchanges,[br]helping each other out, and creativity. 0:00:38.918,0:00:40.460 It's a very simple idea, 0:00:40.584,0:00:44.085 and it makes you wonder[br]why nobody thought of it earlier. 0:00:44.086,0:00:47.125 Coworking was created[br]in 2005 in San Francisco. 0:00:47.125,0:00:50.375 And in fact, what really promoted[br]the emergence of coworking, 0:00:50.376,0:00:52.522 was the development of new technologies. 0:00:52.523,0:00:55.960 Nowadays, with your computer,[br]you have become completely mobile. 0:00:56.057,0:00:57.458 You can go anywhere you like. 0:00:57.459,0:01:00.418 In one click, you have access[br]to your entire office's content. 0:01:00.419,0:01:04.500 And to all the information,[br]all the knowledge of the world. 0:01:04.501,0:01:09.460 It's the equivalent of entire libraries,[br]and you're connected to the entire world. 0:01:09.461,0:01:14.501 Under these conditions,[br]you can work from anywhere. 0:01:14.542,0:01:17.126 Do any of you take the train[br]in the morning? 0:01:17.127,0:01:19.333 I took it for quite some time, 0:01:19.334,0:01:23.833 and I was surprised to see[br]how before arriving at work, 0:01:23.834,0:01:26.335 the majority of riders[br]were already working, 0:01:26.370,0:01:28.530 with their computers, on the train. 0:01:28.542,0:01:31.416 Now, trains are[br]not coworking spaces, 0:01:31.417,0:01:34.209 but who knows, one day they may[br]become coworking spaces. 0:01:34.167,0:01:35.626 In fact, anything is possible. 0:01:35.667,0:01:37.543 I'll continue with some more questions. 0:01:37.544,0:01:41.959 Are any of you subscribers[br]to Mobility? Nobody? 0:01:41.976,0:01:43.173 Well, you're missing out. 0:01:43.292,0:01:45.374 I've experimented it for two years, 0:01:45.375,0:01:48.750 because I didn't have a car at one point,[br]and it's absolutely amazing. 0:01:48.751,0:01:52.252 First, I had cars much better[br]than the ones I have now, 0:01:52.253,0:01:55.374 and I also had no worries. 0:01:55.375,0:01:59.293 I encourage you to take a look at[br]what Mobility offers. 0:01:59.959,0:02:02.958 Maybe I'll be more successful[br]with my second question: 0:02:02.959,0:02:03.981 Are there any of you 0:02:03.982,0:02:07.751 who have already lived[br]or who currently live with roommates? 0:02:09.083,0:02:12.250 Maybe back when you were studying. 0:02:13.083,0:02:19.124 Well, when you have tried Mobility,[br]and when you have lived with roommates, 0:02:19.125,0:02:24.876 you are living in and practicing[br]a collaborative economy. 0:02:25.042,0:02:29.042 A collaborative economy[br]is a state of mind. 0:02:29.501,0:02:33.833 In fact, it's based on consumption[br]and on a way of life. 0:02:33.834,0:02:38.001 When you share a car, you're[br]experiencing collaborative consumption. 0:02:38.032,0:02:41.912 You're offered a good, and rather than[br]purchase it, you use it. 0:02:42.375,0:02:44.334 Doing so, you optimize resources. 0:02:44.335,0:02:46.210 When you live with roommates, 0:02:46.211,0:02:48.958 you experience[br]a collaborative way of life. 0:02:48.959,0:02:51.207 Rather than everyone[br]having its own apartment, 0:02:51.208,0:02:53.668 you share the same apartment,[br]you share the kitchen, 0:02:53.669,0:02:57.168 you share the living room,[br]you take turns cleaning the apartment. 0:02:57.169,0:03:01.417 It's a collaborative way of life.[br]You share resources. 0:03:01.709,0:03:04.833 Coworking uses the same logic. 0:03:04.834,0:03:09.917 In a coworking space, you have[br]workplaces, you have wi-fi connections, 0:03:09.918,0:03:12.710 you have a photocopier[br]for printing or scanning, 0:03:12.711,0:03:14.418 a kitchen where you can make food. 0:03:14.459,0:03:19.377 In other words, everything you need[br]to work together with other coworkers. 0:03:19.378,0:03:22.894 Coworking is a response[br]to the economic crisis. 0:03:22.895,0:03:24.755 And the collaborative economy is too. 0:03:24.756,0:03:30.876 They are responses to a gloomy situation,[br]to distrust, and suspicion. 0:03:30.959,0:03:33.376 How does this happen in a coworking space? 0:03:33.377,0:03:34.791 In a coworking space, 0:03:34.792,0:03:38.084 you will look for and find[br]the solution that works for you. 0:03:38.085,0:03:41.208 Most of the time,[br]coworkers are freelancers. 0:03:41.209,0:03:43.438 There are several types of freelancers. 0:03:43.439,0:03:45.751 You can be a freelancer to the core 0:03:45.751,0:03:48.960 and still need a certain regularity,[br]and structure, 0:03:48.961,0:03:55.416 but not necessarily ready to invest[br]in very costly fixed structures. 0:03:55.417,0:03:59.082 So, you choose to go[br]to a coworking space full time. 0:03:59.083,0:04:02.333 You have your office,[br]you can get your own cabinet, 0:04:02.375,0:04:04.958 and you have all[br]the basic technological tools 0:04:04.959,0:04:07.501 necessary to be able to carry out[br]your work properly. 0:04:07.502,0:04:10.419 But maybe you don't feel like[br]spending all your time 0:04:10.420,0:04:14.043 in a coworking space, as you[br]might have done somewhere else 0:04:14.167,0:04:17.668 I might have done that in a previous life[br]by working in an office. 0:04:17.791,0:04:20.293 That hasn't really convinced me, in fact. 0:04:20.293,0:04:24.291 So, in a coworking space,[br]you can also choose to come 0:04:24.292,0:04:26.918 to break up the loneliness[br]of working at home a bit, 0:04:26.935,0:04:29.082 to meet other people, 0:04:29.083,0:04:32.250 to test your opinions[br]against those of your coworkers. 0:04:32.278,0:04:34.249 You can come part time. 0:04:34.250,0:04:35.751 When people work freelance, 0:04:35.876,0:04:38.835 they can end up in a situation[br]where they are very busy, 0:04:38.918,0:04:42.377 and have to move around a lot[br]and they need solutions that are flexible. 0:04:42.417,0:04:45.709 In a coworking space[br]you can choose to come for a full day, 0:04:45.709,0:04:48.335 there are packs for four days, ten days. 0:04:48.336,0:04:52.876 At that moment, when you need it,[br]you register in an online agenda, 0:04:52.918,0:04:56.231 and you reserve your spot[br]in the coworking space. 0:04:56.232,0:05:00.292 All of this can be varied[br]over the long term or the short term. 0:05:00.293,0:05:05.626 And when you have found the right formula,[br]what happens in a coworking space? 0:05:06.709,0:05:10.627 Theoretically, when you get there,[br]it is to work. 0:05:10.667,0:05:12.750 OK, I swear to you that on some days, 0:05:12.751,0:05:16.293 there's no way that anyone who goes[br]to the Simplon 8 space in Martigny 0:05:16.294,0:05:21.793 can tell whether, in the space, there are[br]one, three, or eight people working there. 0:05:22.542,0:05:24.751 You could hear a pin drop. 0:05:24.751,0:05:27.189 The concentration level is at its peak. 0:05:27.190,0:05:30.626 It's like being in a library:[br]everyone is focus on its work, 0:05:30.626,0:05:33.085 and in fact, coworkers[br]often tell me that it is 0:05:33.086,0:05:34.981 the concentration of their neighbors 0:05:34.982,0:05:38.585 that positively impacts them[br]and enable them to finish their work 0:05:38.626,0:05:42.335 and to move forward, without[br]being distracted by all sort of things. 0:05:42.584,0:05:44.709 On other days, it's buzzing with activity, 0:05:44.710,0:05:46.918 everybody talks, everybody exchange. 0:05:46.918,0:05:51.374 In a coworking space, you have[br]an entire community of resources, 0:05:51.375,0:05:54.291 of people who are complementary,[br]who want to share, 0:05:54.292,0:05:55.393 people who have talents 0:05:55.513,0:05:59.876 and, at any given time, are very likely to[br]make contact and exchange with each other. 0:05:59.877,0:06:02.502 These exchanges come in[br]several different types. 0:06:02.542,0:06:07.876 In my coworking space, I have[br]somebody who might one day be called 0:06:07.959,0:06:12.543 to do an activity report[br]on her work, on her small business. 0:06:13.042,0:06:17.042 To do the report properly, she decides[br]do it in French and German. 0:06:17.959,0:06:20.416 She speaks German perfectly, no problem. 0:06:20.417,0:06:21.996 She prepares her activity report, 0:06:22.116,0:06:24.580 and at the last moment[br]she has second thought, 0:06:24.581,0:06:26.508 "German isn't my native language, 0:06:26.509,0:06:31.335 it would be nice if I could find[br]someone to reread my report." 0:06:31.584,0:06:34.043 There's a translator[br]in my coworking space. 0:06:34.044,0:06:38.104 This person will ask him to take[br]a quick look at her project, 0:06:38.105,0:06:42.083 to give her some feedback,[br]to make a few corrections, if need be. 0:06:42.125,0:06:45.124 This translator hasn't been[br]settled for very long, 0:06:45.125,0:06:46.500 and for some times, 0:06:46.501,0:06:49.210 he has begun to prepare[br]the launch of his own website. 0:06:49.211,0:06:52.834 He fund a web designer[br]who is working with him, 0:06:52.876,0:06:54.543 but it's not that simple. 0:06:54.544,0:06:56.584 Even if you find someone who can do it, 0:06:56.584,0:06:58.881 you must provide the person[br]with text and images, 0:06:58.881,0:07:00.507 and he is experiencing just that. 0:07:00.547,0:07:03.501 At a certain point, he didn't know[br]anymore and wondered, 0:07:03.584,0:07:06.834 "What pictures should I use[br]what can I put as tabs, 0:07:06.876,0:07:09.583 what kind of themes are there?" 0:07:09.584,0:07:13.583 A web designer recently began[br]to come regularly to the space. 0:07:13.584,0:07:16.126 Well, he won't build[br]the site for the translator. 0:07:16.127,0:07:19.751 However, when he heard[br]about the website's problems, 0:07:19.792,0:07:21.376 he advised the translator. 0:07:21.377,0:07:24.334 He told him, "Pay attention,[br]don't use too much text, 0:07:24.335,0:07:27.376 make sure that each page[br]is very easily accessible, 0:07:27.417,0:07:30.126 that users know[br]where they are in the site." 0:07:30.127,0:07:32.876 That advice is extremely valuable. 0:07:32.876,0:07:35.710 Since he's new, this web designer[br]has just opened his box 0:07:35.819,0:07:36.920 to set up his start-up. 0:07:37.040,0:07:39.457 When he's received[br]some orders from clients, 0:07:39.751,0:07:42.793 sometimes he gets a bit stuck[br]with the graphics. 0:07:42.834,0:07:44.793 Because that's not his strong suit. 0:07:44.794,0:07:47.626 He prefers programming,[br]working with the back end, 0:07:47.627,0:07:50.544 but the graphics[br]aren't what he's good at. 0:07:50.584,0:07:53.460 There aren't any graphic designers[br]in my coworking space. 0:07:53.461,0:07:55.709 Despite this, he's tried[br]asking other people: 0:07:55.710,0:07:59.335 "Is there any chance you know[br]a graphic artist who could help me?" 0:07:59.336,0:08:02.252 And I know a graphic designer[br]who I work with regularly, 0:08:02.253,0:08:04.917 and I've given him his address, 0:08:04.918,0:08:07.752 and from then on, he works[br]with this graphic designer. 0:08:07.792,0:08:10.834 And this graphic designer[br]will maybe need a translation later. 0:08:10.834,0:08:13.418 And it continues that way,[br]in all directions. 0:08:13.419,0:08:16.834 These aren't big jobs.[br]There is not exchange of money. 0:08:16.876,0:08:18.708 People are simply helping each other, 0:08:18.709,0:08:21.251 "I'll help you one day,[br]then you help someone else, 0:08:21.417,0:08:25.500 and the next day that someone else[br]will maybe help me in return." 0:08:25.542,0:08:27.334 It's a formula of mutual assistance. 0:08:27.335,0:08:30.417 It happens in a very informal way,[br]almost every day. 0:08:30.418,0:08:33.626 One other form is bartering.[br]You all know what that is. 0:08:33.626,0:08:36.106 People who come[br]to coworking spaces regularly 0:08:36.107,0:08:38.833 are very often people[br]who work in communication. 0:08:38.833,0:08:42.793 And when they write texts, it may be[br]useful to have those texts reread. 0:08:42.833,0:08:44.917 I myself write texts. 0:08:44.918,0:08:48.836 In the company where I used to work[br]official reviewers were paid to do that. 0:08:48.837,0:08:50.458 Now I don't have anyone. 0:08:50.459,0:08:55.043 I have people to ask occasionally,[br]but they are not always available. 0:08:55.083,0:08:59.208 There's another person in Simplon 8[br]who works in communications and writes. 0:08:59.209,0:09:02.127 And he regularly gets asked[br]to reread texts. It's a barter. 0:09:02.584,0:09:06.210 So, the translator,[br]with his website up, says to himself:, 0:09:06.250,0:09:09.624 "I need to do a Google Adwords campaign." 0:09:09.626,0:09:12.999 But he's never done one.[br]Social networks are not his thing. 0:09:13.000,0:09:14.676 All of a sudden, he talks about it, 0:09:14.796,0:09:18.585 and realizes that there is[br]a web communication specialist there. 0:09:18.586,0:09:22.793 Since the web specialist is very busy,[br]she really won't be able to take the time 0:09:22.794,0:09:27.166 from her professional work[br]to do his AdWords campaign. 0:09:27.167,0:09:30.584 But, they've worked out a price,[br]they come to an agreement 0:09:30.626,0:09:35.883 and finally the translator hires[br]the web communication specialist 0:09:35.884,0:09:38.373 to make him a Google AdWords campaign. 0:09:38.375,0:09:40.834 Who are the people involved in coworking? 0:09:40.834,0:09:44.583 As I told you just now,[br]mainly freelancers. 0:09:44.584,0:09:48.374 I've had the occasion, at the beginning[br]of the year, to host a business manager. 0:09:48.375,0:09:50.792 He owned a small business[br]with about 30 employees. 0:09:50.793,0:09:54.210 He came to see me because he wanted[br]to sell me internet services. 0:09:54.211,0:09:56.917 So, he came over,[br]and some other coworkers were there, 0:09:56.918,0:09:59.502 we had something to drink together,[br]and began to chat, 0:09:59.503,0:10:03.751 and he found it really nice to have[br]all these resources in the same place. 0:10:03.752,0:10:07.377 He happened to be in the process[br]of getting a postgraduate degree, 0:10:07.383,0:10:10.166 and he needed to write a publication. 0:10:10.167,0:10:11.542 He was a young father, 0:10:11.709,0:10:14.834 he didn't have time at home[br]to work on it in peace. 0:10:14.835,0:10:17.501 At his job, he was always preoccupied. 0:10:17.542,0:10:22.460 So, he decided to come to the Simplon 8[br]space to work on his publication. 0:10:22.461,0:10:26.374 He came, he took out[br]a subscription of 4 flexible days, 0:10:26.375,0:10:28.374 he came when he had time; 0:10:28.375,0:10:33.500 it was very useful not to have to worry[br]about anything else for four full days. 0:10:33.501,0:10:35.958 What's more, he made exchanges[br]with the others. 0:10:35.959,0:10:38.209 I don't know if he sold[br]his internet services, 0:10:38.223,0:10:39.958 but it may be possible. 0:10:39.959,0:10:44.042 In addition, there may be[br]directors, managers, 0:10:44.083,0:10:46.416 who at any given time in their lives 0:10:46.417,0:10:49.293 need to take a break from[br]their relations with their company. 0:10:49.334,0:10:52.543 In a coworking space,[br]relationships work horizontally. 0:10:52.544,0:10:55.418 There is no hierarchy,[br]no vertical functionality. 0:10:55.419,0:10:59.981 There is no competition, or judgment.[br]That's a change for a business manager. 0:10:59.982,0:11:02.793 Imagine the pressure and tension[br]of leading a whole team. 0:11:02.794,0:11:05.501 Who can you trust[br]when you have problems? No one. 0:11:05.529,0:11:07.148 It's a jungle. 0:11:07.167,0:11:10.250 And maybe there are a few people[br]who dream of taking your place. 0:11:10.251,0:11:11.248 It's not easy. 0:11:11.250,0:11:13.292 In coworking, this problem doesn't exist. 0:11:13.292,0:11:15.959 He can come to work[br]and exchange with the others, 0:11:15.960,0:11:20.625 find solutions to his problems,[br]get completely disinterested advice, 0:11:20.626,0:11:24.668 and there's even an innovation specialist[br]in our coworking space. 0:11:24.669,0:11:27.666 Well, I can tell you that he has[br]already given some solutions 0:11:27.667,0:11:29.750 to a number of people who have come there, 0:11:29.751,0:11:34.458 whether they are coworkers,[br]or clients, or just visitors. 0:11:34.459,0:11:37.085 And there are also people[br]who use it as a home office. 0:11:37.125,0:11:40.334 If you live in Martigny,[br]and you are required to work 0:11:40.334,0:11:44.793 in Lausanne or in Geneva, perhaps, if you[br]have an understanding boss, he will say, 0:11:44.834,0:11:47.876 "OK, one day per week[br]you can work from home." 0:11:47.876,0:11:51.625 So, you begin to work from[br]home. 0:11:51.626,0:11:55.043 Except that you aren't used to[br]working like a freelancer, 0:11:55.044,0:11:58.334 you are not used to scheduling[br]and disciplining yourself 0:11:58.339,0:11:59.548 and this isn't easy. 0:11:59.549,0:12:01.293 In addition, the people around you, 0:12:01.417,0:12:04.542 if you are at home[br]think that you are available. 0:12:04.626,0:12:06.458 For kids, it's the same. 0:12:06.459,0:12:08.584 You are tempted to get[br]food from the fridge. 0:12:08.626,0:12:10.254 Your house is full of temptations. 0:12:10.255,0:12:12.003 The solution might be, effectively, 0:12:12.127,0:12:14.751 to work one day per week[br]in a coworking space. 0:12:14.751,0:12:17.793 Obviously, this doesn't have to be[br]in Brigue or in Bulpliz, 0:12:17.794,0:12:19.875 because it would not solve anything. 0:12:19.876,0:12:21.835 But if you have one space near you, 0:12:21.836,0:12:25.876 going there to work once a week[br]is an excellent solution, 0:12:25.876,0:12:28.752 to create a home office[br]a bit farther away from home. 0:12:28.753,0:12:32.918 Now, I'd like us to have[br]a bit of an experience. 0:12:32.959,0:12:34.958 I'd like to ask you to imagine 0:12:34.959,0:12:38.501 that you just created your own[br]event production company. 0:12:38.502,0:12:39.999 Your event company. 0:12:40.000,0:12:44.501 You work alone,[br]and you decided to schedule 0:12:44.626,0:12:47.750 part of that time[br]in a coworking space. 0:12:47.751,0:12:51.085 Your coworkers are you.[br]Your other coworkers, also you. 0:12:51.086,0:12:53.208 Everyone you can find there. 0:12:53.209,0:12:56.543 At the end of the evening,[br]the TED organizers come to tell you, 0:12:56.584,0:12:58.709 "We know that you have an event company. 0:12:58.834,0:13:02.585 And we have too much stuff,[br]our organization has gotten bogged down, 0:13:02.586,0:13:07.918 we'd like you to organize[br]the TED event for the next year." 0:13:07.918,0:13:10.085 You are very honored,[br]you accept the offer, 0:13:10.125,0:13:12.292 you discuss the conditions a bit. 0:13:12.292,0:13:14.626 You end up back at your coworking space 0:13:14.626,0:13:17.751 and now you tell yourself,[br]"How am I going to do this?" 0:13:17.792,0:13:20.648 First, the most important thing[br]is to think of the basics. 0:13:20.649,0:13:24.460 So, this event, for example, has[br]a theme, it's called Galaxy. 0:13:24.501,0:13:27.168 You say, "I'm going to need[br]to find a theme," 0:13:27.169,0:13:31.334 All alone in your corner,[br]your little idea lab, it's still not easy. 0:13:31.334,0:13:33.082 Maybe within the team members here, 0:13:33.083,0:13:35.715 there is someone who has[br]a talent for animating events, 0:13:35.835,0:13:37.876 and who would be[br]capable of brainstorming. 0:13:37.918,0:13:41.419 Is there anyone capable[br]of doing one, who has already done one? 0:13:41.420,0:13:43.667 I see a few fingers up in the back. 0:13:43.668,0:13:47.126 You'll be able to "brew" your ideas,[br]and all kinds of other things. 0:13:47.127,0:13:51.167 The only person missing is the leader,[br]but other people can send ideas. 0:13:51.167,0:13:53.126 I think that you will find 0:13:53.250,0:13:56.584 some people who will agree[br]to giving some of their time 0:13:56.709,0:13:59.918 in order to help find a theme[br]for the evening next year. 0:13:59.919,0:14:03.918 Now, you have the theme.[br]You still need to find speakers. 0:14:03.918,0:14:10.335 Based on the theme, you will reflect[br]on who can come to speak next year. 0:14:10.375,0:14:12.584 Maybe among you there's someone. 0:14:12.584,0:14:16.085 I don't have the theme yet,[br]you're the ones who, with your team, 0:14:16.098,0:14:17.787 will see which theme to use. 0:14:17.792,0:14:21.459 Maybe among the coworkers, there are[br]some people who might be able to help, 0:14:21.460,0:14:24.251 who have abilities, resources, knowledge, 0:14:24.292,0:14:27.043 whose experiences and lives[br]you can benefit from. 0:14:27.044,0:14:30.834 But, if there's no one who can come[br]to bring their abilities as a speaker, 0:14:30.835,0:14:34.084 I'm sure that among you, there's[br]someone who knows someone else, 0:14:34.085,0:14:38.292 or who has heard of[br]other people who might come 0:14:38.292,0:14:41.166 and fill the role[br]of TED speaker next year. 0:14:41.167,0:14:44.334 When you've done the brainstorming,[br]you're helping each other out. 0:14:44.347,0:14:46.291 Now, you're in the network. 0:14:46.292,0:14:49.259 Everyone makes their own network work,[br]and they find solutions. 0:14:49.379,0:14:51.417 Now you have the theme and the speakers, 0:14:51.459,0:14:53.791 you now need to think about[br]the practical things. 0:14:53.792,0:14:56.251 The location, that's good,[br]you can do it here again. 0:14:56.252,0:14:58.126 But you will need to promote the event. 0:14:58.167,0:15:02.666 You'll need to make a program,[br]to load the information online. 0:15:02.667,0:15:06.626 To put it online, you must have[br]someone who can write text, 0:15:06.627,0:15:08.918 you must have someone to do the graphics. 0:15:08.959,0:15:10.647 You understand how this works. 0:15:10.648,0:15:13.293 You're going to find someone[br]for the communication 0:15:13.334,0:15:17.500 and to put information online[br]on the website. 0:15:17.501,0:15:19.210 You're going to find a printer, 0:15:19.211,0:15:22.333 and I'm sure that if you cannot do this 0:15:22.334,0:15:24.626 you know some people[br]who can fill these needs. 0:15:24.667,0:15:27.500 Then, you'll need to pay a bit[br]for the services, though. 0:15:27.501,0:15:29.793 I think that TED[br]would have given you a budget. 0:15:29.794,0:15:33.334 You'll need to find partners,[br]sponsors to finance the event. 0:15:33.341,0:15:34.580 But that's easy. 0:15:34.584,0:15:36.791 With all the people who are here, 0:15:36.792,0:15:41.792 I'm sure that you have some connections[br]with banks and insurance companies, 0:15:41.793,0:15:46.585 with private parties who have money[br]and are ready to back the event, 0:15:46.611,0:15:47.870 who believe in TEDx. 0:15:47.876,0:15:52.958 So, that's good. You've got money,[br]the website, the information, 0:15:52.959,0:15:56.626 Surely there are some things[br]I've forgotten, but you'll think of them. 0:15:56.627,0:16:02.666 And now, there's one important thing left.[br]That's you, the audience. 0:16:02.667,0:16:06.959 How are you going to find the audience?[br]Well, you're going to use the network. 0:16:06.959,0:16:09.877 And this event will be[br]exciting and memorable. 0:16:09.918,0:16:11.249 So, there you go. 0:16:11.250,0:16:14.292 That's the way that this can work[br]in a coworking space. 0:16:14.292,0:16:16.375 There, you're in project management, 0:16:16.376,0:16:20.126 but there could be all[br]of configurations in terms of coworkers. 0:16:20.127,0:16:22.834 The most represented people[br]in coworking spaces, 0:16:22.835,0:16:25.752 as I've said, are people in communication, 0:16:25.792,0:16:29.583 there are creatives,[br]there are graphic designers, 0:16:29.584,0:16:33.085 At my space, as I've said,[br]there's a translator, a web designer, 0:16:33.086,0:16:35.584 a specialist in web communication. 0:16:35.584,0:16:38.166 And starting this week,[br]there's a researcher 0:16:38.167,0:16:40.415 who's interested in[br]what's happening in Greece. 0:16:40.416,0:16:42.666 So, I can tell you[br]that he has some work to do. 0:16:42.786,0:16:45.210 And it's open to all sorts[br]of personalities. 0:16:45.211,0:16:46.626 We sometimes get the feeling 0:16:46.751,0:16:50.543 that there is exclusively creatives[br]working in coworking spaces, 0:16:50.544,0:16:54.251 but I also have a finance specialist[br]and you could imagine an accountant, 0:16:54.252,0:16:57.084 a trustee, really[br]the possibilities are endless. 0:16:57.085,0:16:59.500 And the people who come[br]to a coworking space 0:16:59.501,0:17:02.460 very often, have been informed[br]about it in advance, 0:17:02.501,0:17:04.835 they have already acquired[br]the coworking values. 0:17:04.836,0:17:06.505 So, what are these values? 0:17:06.506,0:17:08.835 I've already told you[br]about them informally. 0:17:08.836,0:17:12.335 The first of these values is durability. 0:17:12.375,0:17:14.541 There's a wifi connection, materials, 0:17:14.541,0:17:19.167 and all these resources are actively[br]made available to the coworkers. 0:17:19.169,0:17:21.540 The second value is community. 0:17:21.541,0:17:26.165 Community means all the people[br]who work in a coworking space 0:17:26.166,0:17:28.793 and this is what you try[br]to create with other people, 0:17:28.824,0:17:30.875 by trying to respond to their needs, 0:17:30.876,0:17:32.959 by trying to respond[br]to their expectations, 0:17:32.960,0:17:35.793 by trying to respond to their values. 0:17:35.834,0:17:39.152 The third value is cooperation.[br]I think that you've understood. 0:17:39.153,0:17:41.252 I don't need to redo the demonstration. 0:17:41.253,0:17:44.333 That's good, you can cooperate[br]in a coworking space. 0:17:44.334,0:17:46.666 The fourth value is openness. 0:17:46.667,0:17:51.291 You share experiences, and ideas,[br]you enrich each other mutually, 0:17:51.292,0:17:54.168 you believe and you make[br]your business grow. 0:17:54.169,0:17:58.166 And finally, the last value[br]is accessibility. 0:17:58.167,0:17:59.334 Working is fine. 0:17:59.459,0:18:03.751 But working where, when, how,[br]and who I want to work with, 0:18:03.758,0:18:06.708 that's possible with coworking. 0:18:06.709,0:18:10.627 These values make up[br]the five pillars of the coworking base. 0:18:10.648,0:18:12.237 Once they're in place, 0:18:12.250,0:18:16.751 they are the generators[br]of creativity, innovation, sharing, 0:18:16.751,0:18:18.585 exchanging, and quality. 0:18:18.626,0:18:19.679 I have told you before 0:18:19.799,0:18:22.791 that coworking was born[br]in 2005 in San Francisco. 0:18:22.792,0:18:27.416 In Switzerland, the first coworking center[br]was opened in Lausanne. 0:18:27.417,0:18:30.374 It was "L'Eclau" which opened in 2008. 0:18:30.375,0:18:32.667 It was quickly followed[br]by "The Muse" in Geneva 0:18:32.667,0:18:34.605 which you have certainly heard about 0:18:34.606,0:18:38.709 because it's a very dynamic place,[br]that has got lots of coverage. 0:18:38.710,0:18:41.501 It's the standard[br]for coworking in Switzerland, 0:18:41.502,0:18:45.500 and since 2009, it's already hosted[br]more than 400 coworkers. 0:18:45.501,0:18:48.666 Later, there were[br]other centers that opened, 0:18:48.667,0:18:53.333 in Lausanne, in Freiburg, in Montreux,[br]in Neuchâtel, in Geneva too. 0:18:53.334,0:18:57.085 The Simplon 8 space, that I founded[br]a year ago, is the first, 0:18:57.086,0:19:00.542 and to my knowledge,[br]the only coworking center in Valais. 0:19:00.542,0:19:03.958 But, through the network,[br]I've heard it said, 0:19:03.959,0:19:06.668 that there's a center[br]being prepared in Sierre, 0:19:06.669,0:19:09.585 that there was another[br]being prepared in Colombais, 0:19:09.586,0:19:12.834 and that there's a center[br]in preparation in Sion. 0:19:12.835,0:19:16.168 So, if you're convinced by coworking,[br]don't wait any longer. 0:19:16.169,0:19:19.005 Do it, get involved, experience it. 0:19:20.005,0:19:22.645 (Applause)