1 00:00:10,005 --> 00:00:11,747 So you've heard of your IQ, 2 00:00:11,747 --> 00:00:13,155 your general intelligence, 3 00:00:13,155 --> 00:00:14,779 but what's your Psy-Q? 4 00:00:14,779 --> 00:00:16,884 How much do you know about what makes you tick, 5 00:00:16,884 --> 00:00:19,519 and how good are you at predicting other peoples' behavior 6 00:00:19,519 --> 00:00:21,272 or even your own? 7 00:00:21,272 --> 00:00:24,315 And how much about what you think you know about psychology is wrong? 8 00:00:24,315 --> 00:00:27,867 So let's find out by counting down the top 10 myths of psychology. 9 00:00:28,176 --> 00:00:31,335 So you've probably heard it said that when it comes to their psychology, 10 00:00:31,335 --> 00:00:33,546 man and women are very different. 11 00:00:33,546 --> 00:00:36,558 It's almost as if men are from Mars and women are from Venus. 12 00:00:36,558 --> 00:00:38,750 But how different are men and women really? 13 00:00:38,750 --> 00:00:42,175 So to find out, let's start by looking at something on which men and women 14 00:00:42,175 --> 00:00:43,463 really do differ 15 00:00:43,463 --> 00:00:46,797 and plotting some psychological gender differences on the same scale. 16 00:00:46,797 --> 00:00:48,352 So one thing that men and women 17 00:00:48,352 --> 00:00:50,765 do really differ on is how far they can throw a ball. 18 00:00:50,765 --> 00:00:52,337 So if we look at the data for men here, 19 00:00:52,337 --> 00:00:54,513 we see what is called a normal distribution curve. 20 00:00:54,513 --> 00:00:56,279 A few men can throw a ball really far, 21 00:00:56,279 --> 00:00:57,855 and a few men not far at all, 22 00:00:57,855 --> 00:00:59,732 but most a kind of average distance. 23 00:00:59,732 --> 00:01:01,643 And women share the same distribution as well, 24 00:01:01,643 --> 00:01:03,516 but actually there's quite a big difference. 25 00:01:03,516 --> 00:01:05,962 In fact, the average man can throw a ball further 26 00:01:05,962 --> 00:01:08,251 than about 98 percent of all women. 27 00:01:08,251 --> 00:01:10,898 So now let's look at what some psychological gender differences 28 00:01:10,898 --> 00:01:13,311 look like on the same standardized scale. 29 00:01:13,856 --> 00:01:16,667 So any psychologist will tell you that men are better 30 00:01:16,667 --> 00:01:18,337 at spacial awareness than women, 31 00:01:18,337 --> 00:01:20,213 so things like map-reading, for example, 32 00:01:20,213 --> 00:01:21,041 and it's true, 33 00:01:21,041 --> 00:01:23,476 but let's have a look at the size of this difference. 34 00:01:23,476 --> 00:01:26,594 It's tiny: the lines are so close together that they almost overlap. 35 00:01:26,594 --> 00:01:30,424 In fact, the average woman is better than 33 percent of all men, 36 00:01:30,424 --> 00:01:32,530 and of course, if that was 50 percent, 37 00:01:32,530 --> 00:01:35,016 then the two genders would be exactly equal. 38 00:01:35,016 --> 00:01:36,966 And it's worth bearing in mind that this difference 39 00:01:36,966 --> 00:01:38,335 and the next one I'm going to show you 40 00:01:38,335 --> 00:01:40,872 are pretty much the biggest psychological gender differences 41 00:01:40,872 --> 00:01:42,669 ever discovered in psychology. 42 00:01:42,669 --> 00:01:43,854 So here's the next one. 43 00:01:43,854 --> 00:01:46,175 Any psychologist will tell you that women are better 44 00:01:46,175 --> 00:01:48,128 with language and grammar than men. 45 00:01:48,128 --> 00:01:50,424 So here's performance on the standardized grammar test. 46 00:01:50,424 --> 00:01:52,221 There go the women. There go to the men. 47 00:01:52,221 --> 00:01:54,434 Again, yes, women are better on average, 48 00:01:54,434 --> 00:01:55,757 but the lines are so close 49 00:01:55,757 --> 00:01:58,584 that 33 percent of men 50 00:01:58,584 --> 00:02:00,378 are better than the average woman, 51 00:02:00,378 --> 00:02:02,142 and again, if it was 50 percent, 52 00:02:02,142 --> 00:02:04,322 that would represent complete gender equality. 53 00:02:04,831 --> 00:02:07,168 So it's not really a case of Mars and Venus. 54 00:02:07,168 --> 00:02:09,706 It's more a case of, if anything, Mars and Snickers: 55 00:02:09,706 --> 00:02:11,275 basically the same, but, you know, 56 00:02:11,275 --> 00:02:13,520 one's maybe slightly nuttier than the other. 57 00:02:14,348 --> 00:02:15,957 I won't say which. 58 00:02:16,236 --> 00:02:17,916 Right. Now we've got you warmed up. 59 00:02:17,916 --> 00:02:21,229 Let's psychoanalyze you using the famous Rorschach inkblot test. 60 00:02:21,229 --> 00:02:24,937 So you can probably see two, I don't know two bears or two people or something. 61 00:02:24,937 --> 00:02:26,763 But what do you think they're doing? 62 00:02:26,763 --> 00:02:29,288 Put your hand up if you think they're saying hello. 63 00:02:30,059 --> 00:02:31,385 Not many people. Okay. 64 00:02:31,385 --> 00:02:33,998 Put your hands up if you think they are high-fiving. 65 00:02:33,998 --> 00:02:36,693 Okay. What if you think they're fighting? 66 00:02:36,693 --> 00:02:37,920 Only a few people there. 67 00:02:37,920 --> 00:02:40,338 Okay, so if you think they're saying hello or high-fiving, 68 00:02:40,338 --> 00:02:42,354 then that means you're a friendly person. 69 00:02:42,354 --> 00:02:44,511 If you think they're fighting, that means you're a bit more 70 00:02:44,511 --> 00:02:45,967 of a nasty, aggressive person. 71 00:02:45,967 --> 00:02:47,696 Are you a lover or a fighter, basically. 72 00:02:47,696 --> 00:02:50,285 What about this one? This isn't really a voting one, 73 00:02:50,285 --> 00:02:52,667 so on three, everyone shout out what you see. 74 00:02:52,667 --> 00:02:54,355 One, two, three. 75 00:02:54,355 --> 00:02:56,043 (Audience shouting) 76 00:02:57,376 --> 00:02:58,971 I heard hamster. Who said hamster? 77 00:02:58,971 --> 00:03:00,510 That was very worrying. 78 00:03:00,510 --> 00:03:02,229 A guy there said hamster. 79 00:03:02,229 --> 00:03:05,227 Well, you should see some kind of two-legged animal here, 80 00:03:05,227 --> 00:03:07,523 and then the mirror image of them there. 81 00:03:07,523 --> 00:03:10,511 If you didn't, then this means that you have difficulty 82 00:03:10,511 --> 00:03:12,391 processing complex situations 83 00:03:12,391 --> 00:03:14,721 where there's a lot going on. 84 00:03:14,721 --> 00:03:16,763 Except, of course, it doesn't mean that at all. 85 00:03:16,763 --> 00:03:19,280 Rorschach inkblot tests have basically no validity 86 00:03:19,280 --> 00:03:21,699 when it comes to diagnosing people's personality 87 00:03:21,699 --> 00:03:24,343 and are not used by modern-day psychologists. 88 00:03:24,343 --> 00:03:26,255 In fact, one recent study found 89 00:03:26,255 --> 00:03:28,892 that when you do try to diagnose people's personality 90 00:03:28,892 --> 00:03:30,811 using Rorschach inkblot tests, 91 00:03:30,811 --> 00:03:32,088 schizophrenia was diagnosed 92 00:03:32,088 --> 00:03:35,399 in about one sixth of apparently perfectly normal participants. 93 00:03:36,952 --> 00:03:39,532 So if you didn't do that well on this, 94 00:03:39,532 --> 00:03:42,120 maybe you are not a very visual type of person. 95 00:03:42,120 --> 00:03:43,955 So let's do another quick quiz to find out. 96 00:03:43,955 --> 00:03:46,409 When making a cake, do you prefer to 97 00:03:46,409 --> 00:03:48,175 - so hands up for each one again - 98 00:03:48,175 --> 00:03:50,829 do you prefer to use a recipe book with pictures? 99 00:03:51,781 --> 00:03:52,805 Yeah, a few people. 100 00:03:52,805 --> 00:03:54,784 Have a friend talk you through? 101 00:03:55,354 --> 00:03:57,967 Or have a go, making it up as you go along? 102 00:03:58,997 --> 00:04:00,617 Quite a few people there. 103 00:04:00,617 --> 00:04:01,926 Okay, so if you said a, 104 00:04:01,926 --> 00:04:04,094 then this means that you are a visual learner 105 00:04:04,094 --> 00:04:05,822 and you learn best when information 106 00:04:05,822 --> 00:04:07,574 is presented in a visual style. 107 00:04:07,574 --> 00:04:10,052 If you said b, it means you're an auditory learner, 108 00:04:10,052 --> 00:04:13,564 that you learn best when information is presented to you in an auditory format, 109 00:04:13,564 --> 00:04:14,966 and if you said c, 110 00:04:14,966 --> 00:04:17,136 it means that you're a kinesthetic learner, 111 00:04:17,136 --> 00:04:18,567 that you learn best when you get stuck in 112 00:04:18,567 --> 00:04:20,199 and do things with your hands. 113 00:04:20,199 --> 00:04:21,762 Except, of course, as you've probably guessed, 114 00:04:21,762 --> 00:04:24,543 that it doesn't, because the whole thing is a complete myth. 115 00:04:24,543 --> 00:04:26,351 Learning styles are made up 116 00:04:26,351 --> 00:04:28,737 and are not supported by scientific evidence. 117 00:04:29,277 --> 00:04:32,597 So we know this because in tightly controlled experimental studies, 118 00:04:32,597 --> 00:04:34,768 when learners are given material to learn 119 00:04:34,768 --> 00:04:37,405 either in their preferred style or an opposite style, 120 00:04:37,405 --> 00:04:38,860 it makes no difference at all 121 00:04:38,860 --> 00:04:41,090 to the amount of information that they retain. 122 00:04:41,090 --> 00:04:43,015 And if you think about it for just a second, 123 00:04:43,015 --> 00:04:44,522 it's just obvious that this has to be true. 124 00:04:44,522 --> 00:04:47,475 It's obvious that the best presentation format 125 00:04:47,475 --> 00:04:49,332 depends not on you, 126 00:04:49,332 --> 00:04:51,159 but on what you're trying to learn. 127 00:04:51,159 --> 00:04:52,947 Could you learn to drive a car, for example, 128 00:04:52,947 --> 00:04:55,277 just by listening to someone telling you what to do 129 00:04:55,277 --> 00:04:56,885 with no kinesthetic experience? 130 00:04:56,885 --> 00:04:59,076 Could you solve simultaneous equations 131 00:04:59,076 --> 00:05:02,017 by talking them through in your head and without writing them down? 132 00:05:02,017 --> 00:05:03,892 Could you revise for your architecture exams 133 00:05:03,892 --> 00:05:06,521 using interpretive dance if you're a kinesthetic learner? 134 00:05:06,521 --> 00:05:08,460 No. What you need to do is match 135 00:05:08,460 --> 00:05:10,912 the material to be learned to the presentation format, 136 00:05:10,912 --> 00:05:12,512 not you. 137 00:05:13,783 --> 00:05:15,670 So, I know many of youare A-level students 138 00:05:15,670 --> 00:05:17,870 that will have recently gotten your GCSE results. 139 00:05:17,870 --> 00:05:20,492 And if you didn't quite get what you were hoping for, 140 00:05:20,492 --> 00:05:22,605 then you can't really blame your learning style, 141 00:05:22,605 --> 00:05:26,235 but one thing that you might want to think about blaming is your genes. 142 00:05:26,499 --> 00:05:27,859 So what this is all about 143 00:05:27,859 --> 00:05:30,323 is a recent study at University College London 144 00:05:30,323 --> 00:05:32,491 found that 58 percent of the variation 145 00:05:32,491 --> 00:05:35,704 between different students and their GCSE results 146 00:05:35,704 --> 00:05:37,663 was down to genetic factors. 147 00:05:37,663 --> 00:05:39,403 So that sounds a very precise figure, 148 00:05:39,403 --> 00:05:40,845 so how can we tell? 149 00:05:41,152 --> 00:05:44,285 Well, when we want to unpack the relative contributions 150 00:05:44,285 --> 00:05:46,231 of genes and the environment, 151 00:05:46,231 --> 00:05:48,489 what we can do is do a twin study. 152 00:05:48,489 --> 00:05:52,145 So identical twins share100 percent of their environment 153 00:05:52,145 --> 00:05:54,154 and 100 percent of their genes, 154 00:05:54,154 --> 00:05:57,429 whereas non-identical twins share 100 percent of their environment, 155 00:05:57,429 --> 00:05:59,202 but just like any brother and sister, 156 00:05:59,202 --> 00:06:00,990 share only 50 percent of their genes. 157 00:06:00,990 --> 00:06:05,671 So by comparing how similar GCSE results are in identical twins 158 00:06:05,671 --> 00:06:07,188 versus non-identical twins, 159 00:06:07,188 --> 00:06:08,799 and doing some clever math, 160 00:06:08,799 --> 00:06:12,761 we can an idea of how much variation and performance is due to the environment 161 00:06:12,761 --> 00:06:14,668 and how much is due to genes. 162 00:06:14,668 --> 00:06:17,987 And it turns out that it's about 58 percent due to genes. 163 00:06:20,991 --> 00:06:24,568 So this isn't to undermine the hard work that you and your teachers here put in. 164 00:06:24,568 --> 00:06:27,336 If you didn't quite get the GCSE results that you were hoping for, 165 00:06:27,336 --> 00:06:31,159 then you can always try blaming your parents, or at least their genes. 166 00:06:31,399 --> 00:06:33,344 One thing that you shouldn't blame 167 00:06:33,344 --> 00:06:35,966 is being a left brained or right brained learner, 168 00:06:35,966 --> 00:06:37,748 because again, this is a myth. 169 00:06:37,748 --> 00:06:41,205 So the myth here is that the left brain is logical, 170 00:06:41,205 --> 00:06:43,059 it's good with equations like this, 171 00:06:43,059 --> 00:06:44,751 and the right brain is more creative, 172 00:06:44,751 --> 00:06:46,585 so the right brain is better at music. 173 00:06:46,585 --> 00:06:49,415 But again, this is a myth because nearly everything that you do 174 00:06:49,415 --> 00:06:52,321 involves nearly all parts of your brain talking together, 175 00:06:52,321 --> 00:06:56,095 even just the most mundane thing like having a normal conversation. 176 00:06:56,095 --> 00:06:59,040 However, perhaps one reason why this myth has survived 177 00:06:59,040 --> 00:07:01,267 is that there is a slight grain of truth to it. 178 00:07:01,267 --> 00:07:03,251 So a related version of the myth 179 00:07:03,251 --> 00:07:06,237 is that left-handed people are more creative than right-handed people, 180 00:07:06,237 --> 00:07:09,624 which kind of makes sense because your brain controls the opposite hands, 181 00:07:09,624 --> 00:07:10,973 so left-handed people, 182 00:07:10,973 --> 00:07:13,278 the right side of the brain is slightly more active 183 00:07:13,278 --> 00:07:14,704 than the left hand side of the brain, 184 00:07:14,704 --> 00:07:17,381 and the idea is the right-hand side is more creative. 185 00:07:17,381 --> 00:07:19,691 Now, it isn't true per se 186 00:07:19,691 --> 00:07:22,519 that left-handed people are more creative than right-handed people. 187 00:07:22,519 --> 00:07:24,518 What is true that ambidextrous people, 188 00:07:24,518 --> 00:07:27,415 or people who use both hands for different tasks, 189 00:07:27,415 --> 00:07:31,026 are more creative thinkers than one-handed people, 190 00:07:31,026 --> 00:07:33,655 because being ambidextrous involves 191 00:07:33,655 --> 00:07:36,337 having both sides of the brain talk to each other a lot, 192 00:07:36,337 --> 00:07:39,878 which seems to be involved in creating flexible thinking. 193 00:07:40,272 --> 00:07:42,409 The myth of the creative left-hander 194 00:07:42,409 --> 00:07:44,505 arises from the fact that being ambidextrous 195 00:07:44,505 --> 00:07:46,558 is more common amongst left-handers 196 00:07:46,558 --> 00:07:47,791 than right handers, 197 00:07:47,791 --> 00:07:50,659 so a grain of truth in the idea of the creative left-hander, 198 00:07:50,659 --> 00:07:52,114 but not much. 199 00:07:52,461 --> 00:07:54,568 A related myth that you've probably heard of 200 00:07:54,568 --> 00:07:56,999 is that we only use 10 percent of our brains. 201 00:07:56,999 --> 00:07:58,568 This is, again, a complete myth. 202 00:07:58,568 --> 00:08:01,496 Nearly everything that we do, even the most mundane thing, 203 00:08:01,496 --> 00:08:04,025 uses nearly all of our brains. 204 00:08:04,025 --> 00:08:06,651 That said, it is of course true 205 00:08:06,651 --> 00:08:09,166 that most of us don't use our brainpower 206 00:08:09,166 --> 00:08:12,456 quite as well as we could most of the time. 207 00:08:12,456 --> 00:08:15,215 So what could we do to boost our brain power? 208 00:08:15,215 --> 00:08:17,472 Maybe we could listen to a nice bit of Mozart. 209 00:08:17,472 --> 00:08:19,896 So have you heard of the idea of the Mozart effect? 210 00:08:19,896 --> 00:08:21,890 So the idea is that listening to Mozart 211 00:08:21,890 --> 00:08:25,707 makes you smarter and improves your performance on IQ tests. 212 00:08:25,742 --> 00:08:27,914 Now again, what's interesting about this myth 213 00:08:27,914 --> 00:08:29,767 is that although it's basically a myth, 214 00:08:29,767 --> 00:08:31,419 there is a grain of truth to it. 215 00:08:31,419 --> 00:08:33,573 So the original study found 216 00:08:33,573 --> 00:08:37,153 that participants who were played Mozart music for a few minutes 217 00:08:37,153 --> 00:08:39,176 did better on a subsequent IQ test 218 00:08:39,176 --> 00:08:42,030 than participants who simply sat in silence. 219 00:08:42,671 --> 00:08:46,372 But a follow-up study recruited some people who liked Mozart music 220 00:08:46,372 --> 00:08:47,758 and then another group of people 221 00:08:47,758 --> 00:08:50,297 who were fans of the horror stories of Stephen King. 222 00:08:50,435 --> 00:08:54,167 And they played the people the music or the stories. 223 00:08:54,167 --> 00:08:56,773 The people who preferred Mozart music to the stories 224 00:08:56,773 --> 00:08:59,622 got a bigger IQ boost from the Mozart than the stories, 225 00:08:59,622 --> 00:09:01,968 but the people who preferred the stories to the Mozart music 226 00:09:01,968 --> 00:09:03,481 got a bigger IQ boost 227 00:09:03,481 --> 00:09:06,511 from listening to the Stephen King stories than the Mozart music. 228 00:09:06,511 --> 00:09:09,233 So the truth is that listening to something that you enjoy 229 00:09:09,233 --> 00:09:12,488 perks you up a bit and gives you a temporary IQ boost 230 00:09:12,488 --> 00:09:14,487 on a narrow range of tasks. 231 00:09:14,487 --> 00:09:16,513 There's no suggestion that listening to Mozart 232 00:09:16,513 --> 00:09:18,309 or indeed Stephen King stories 233 00:09:18,309 --> 00:09:20,886 is going to make you any smarter in the long run. 234 00:09:22,046 --> 00:09:24,614 So another version of the Mozart myth 235 00:09:24,614 --> 00:09:29,513 is that listening to Mozart can make you not only cleverer but healthier, too. 236 00:09:29,513 --> 00:09:31,921 Unfortunately, this doesn't seem to be true 237 00:09:31,921 --> 00:09:34,854 of someone who listened to the music of Mozart almost every day, 238 00:09:34,854 --> 00:09:36,299 Mozart himself, 239 00:09:36,299 --> 00:09:39,665 who suffered from gonorrhea, smallpox, arthritis, 240 00:09:39,665 --> 00:09:42,289 and what most people think eventually killed him in the end, 241 00:09:42,289 --> 00:09:43,538 syphilis. 242 00:09:44,516 --> 00:09:47,554 This suggests that Mozart should have bit more careful, perhaps, 243 00:09:47,554 --> 00:09:49,464 when choosing his sexual partners. 244 00:09:49,812 --> 00:09:51,863 But how do we choose a partner? 245 00:09:51,863 --> 00:09:57,359 So a myth, but I have to say is sometimes spread a bit by sociologists 246 00:09:57,359 --> 00:09:59,545 is that our preferences in a romantic partner 247 00:09:59,545 --> 00:10:01,115 are a product of our culture, 248 00:10:01,115 --> 00:10:02,818 that they're very culturally specific, 249 00:10:02,818 --> 00:10:04,731 but in fact, the data don't back this up. 250 00:10:04,731 --> 00:10:09,298 So a famous study surveyed people from 32 different cultures across the globe, 251 00:10:09,298 --> 00:10:10,612 from Americans to Zulus, 252 00:10:10,612 --> 00:10:12,997 on what they look for in a partner. 253 00:10:12,997 --> 00:10:15,259 And in every single culture across the globe, 254 00:10:15,259 --> 00:10:18,847 men placed more value on physical attractiveness in a partner 255 00:10:18,847 --> 00:10:20,132 than did women, 256 00:10:20,132 --> 00:10:21,564 and in every single culture, too, 257 00:10:21,564 --> 00:10:23,707 women placed more importance than did men 258 00:10:23,707 --> 00:10:26,334 on ambition and high earning power. 259 00:10:26,334 --> 00:10:27,843 In every culture, too, 260 00:10:27,843 --> 00:10:30,419 men preferred women who were younger than themselves, 261 00:10:30,419 --> 00:10:33,219 an average of I think it was 2.66 years, 262 00:10:33,219 --> 00:10:34,839 and in every culture, too, 263 00:10:34,839 --> 00:10:37,477 women preferred men who were older than them, 264 00:10:37,477 --> 00:10:40,035 so an average of 3.42 years, 265 00:10:40,035 --> 00:10:43,797 which is why we've got here "Everybody Needs A Sugar Daddy." 266 00:10:44,647 --> 00:10:46,923 So moving on from trying to score with a partner 267 00:10:46,923 --> 00:10:50,454 to trying to score in basketball or football or whatever your sport is. 268 00:10:50,454 --> 00:10:52,437 So the myth here is that sportsmen 269 00:10:52,437 --> 00:10:54,937 go through hot hand streaks, Americans call them, 270 00:10:54,937 --> 00:10:57,000 or purple patches, we sometimes say in England, 271 00:10:57,000 --> 00:10:58,457 where they just can't miss, 272 00:10:58,457 --> 00:10:59,739 like this guy here. 273 00:10:59,739 --> 00:11:03,731 But in fact, what happens is that if you analyze the pattern 274 00:11:03,731 --> 00:11:05,176 of hits and misses statistically, 275 00:11:05,176 --> 00:11:07,641 it turns out that it's nearly always at random. 276 00:11:07,641 --> 00:11:10,011 Your brain creates patterns from the randomness. 277 00:11:10,011 --> 00:11:11,914 So if you toss a coin, you know, 278 00:11:11,914 --> 00:11:15,405 a streak of heads or tails is going to come out somewhere in randomness, 279 00:11:15,405 --> 00:11:17,967 and becomes the brain likes to see patterns where there are none, 280 00:11:17,967 --> 00:11:20,336 we look at these streaks and attribute meanings to them 281 00:11:20,336 --> 00:11:22,381 and say, "Yeah he's really on form today," 282 00:11:22,381 --> 00:11:24,354 whereas actually you would get the same pattern 283 00:11:24,354 --> 00:11:28,458 if you were just getting hits and misses at random. 284 00:11:29,838 --> 00:11:32,851 So an exception to this, however, is penalty shootouts. 285 00:11:32,851 --> 00:11:36,320 A recent study looking at penalty shootouts in football 286 00:11:36,320 --> 00:11:38,518 shows that players who represent countries 287 00:11:38,518 --> 00:11:40,900 with a very bad record in penalty shootouts, 288 00:11:40,900 --> 00:11:42,633 like, for example, England, 289 00:11:42,633 --> 00:11:47,199 tend to be quicker to take their shots than countries with a better record, 290 00:11:47,199 --> 00:11:50,652 and presumably as a result, they're more likely to miss. 291 00:11:50,652 --> 00:11:52,055 Which raises the question 292 00:11:52,055 --> 00:11:55,545 of if there's any way that we could improve people's performance, 293 00:11:55,545 --> 00:11:57,432 and one thing you might think about doing 294 00:11:57,432 --> 00:11:59,260 is punishing people for their misses 295 00:11:59,260 --> 00:12:01,062 and seeing if that improves things. 296 00:12:01,062 --> 00:12:04,709 This idea, the effect that punishment can improve performance, 297 00:12:04,709 --> 00:12:06,599 is what participants thought they were testing 298 00:12:06,599 --> 00:12:09,480 in Milgram's famous learning and punishment experiment 299 00:12:09,480 --> 00:12:12,172 that you've probably heard about if you're a psychology student. 300 00:12:13,552 --> 00:12:16,200 The story goes that participants were prepared to give 301 00:12:16,200 --> 00:12:20,014 what they believed to be fatal electric shocks to a fellow participant 302 00:12:20,014 --> 00:12:22,126 when they got a question wrong, 303 00:12:22,126 --> 00:12:24,611 just because someone in a white coat told them too. 304 00:12:24,611 --> 00:12:27,244 But this story is a myth for three reasons. 305 00:12:27,244 --> 00:12:30,174 Firstly and most crucially, the lab coat wasn't white. 306 00:12:30,174 --> 00:12:31,741 It was, in fact, grey. 307 00:12:32,589 --> 00:12:36,722 Secondly, the participants were told before the study 308 00:12:36,722 --> 00:12:39,197 and reminded any time they raised a concern, 309 00:12:39,197 --> 00:12:42,139 that although the shocks were painful, they were not fatal 310 00:12:42,139 --> 00:12:44,956 and indeed caused no permanent damage whatsoever. 311 00:12:44,956 --> 00:12:47,116 And thirdly, participants didn't give the shocks 312 00:12:47,116 --> 00:12:49,924 just because someone in the coat told them to. 313 00:12:49,924 --> 00:12:52,032 When they were interviewed after the study, 314 00:12:52,032 --> 00:12:54,260 all the participants said that they firmly believed 315 00:12:54,260 --> 00:12:58,027 that the learning and punishment study served a worthy scientific purpose 316 00:12:58,027 --> 00:13:00,276 which would have enduring gains for science 317 00:13:00,276 --> 00:13:04,398 as opposed to the momentary non-fatal discomfort 318 00:13:04,398 --> 00:13:07,123 caused to the participants. 319 00:13:08,143 --> 00:13:11,109 Okay, so I've been talking for about 12 minutes now, 320 00:13:11,109 --> 00:13:12,765 and you've probably been sitting there 321 00:13:12,765 --> 00:13:15,573 listening to me, analyzing my speech patterns and body language 322 00:13:15,573 --> 00:13:19,306 and trying to work out if you should take any notice of what I'm saying, 323 00:13:19,306 --> 00:13:21,679 whether I'm telling the truth or whether I'm lying, 324 00:13:21,679 --> 00:13:23,911 but if so you've probably completely failed, 325 00:13:23,911 --> 00:13:26,100 because although we all think we can catch a liar 326 00:13:26,100 --> 00:13:28,210 from their body language and speech patterns, 327 00:13:28,210 --> 00:13:31,154 hundreds of psychological tests over the years have shown 328 00:13:31,154 --> 00:13:33,694 that all of us, including police officers and detectives, 329 00:13:33,694 --> 00:13:36,876 are basically at chance when it comes to detecting lies from body language 330 00:13:36,876 --> 00:13:38,585 and verbal patterns. 331 00:13:38,585 --> 00:13:40,598 Interestingly, there is one exception: 332 00:13:40,598 --> 00:13:42,791 TV appeals for missing relatives. 333 00:13:43,103 --> 00:13:47,123 It's quite easy to predict when the relatives are missing 334 00:13:47,123 --> 00:13:50,275 and when the appealers have in fact murdered the relatives themselves. 335 00:13:52,963 --> 00:13:56,726 So hoax appealers are more likely to shake their heads, to look away, 336 00:13:56,726 --> 00:13:58,753 and to make errors in their speech, 337 00:13:58,753 --> 00:14:00,441 whereas genuine appealers are more likely 338 00:14:00,441 --> 00:14:02,811 to express hope that the person will return safely 339 00:14:02,811 --> 00:14:04,455 and to avoid brutal language. 340 00:14:04,455 --> 00:14:08,506 So, for example, they might say "taken from us" rather than "killed." 341 00:14:09,402 --> 00:14:10,589 Speaking of which, 342 00:14:10,589 --> 00:14:11,924 it's about time I killed this talk, 343 00:14:11,924 --> 00:14:13,827 but before I do, I just want to give you 344 00:14:13,827 --> 00:14:15,080 in 30 seconds 345 00:14:15,080 --> 00:14:17,959 the overarching myth of psychology. 346 00:14:18,276 --> 00:14:21,325 So the myth of psychology, as I see, 347 00:14:21,325 --> 00:14:24,873 and one that I don't think textbooks about psychology 348 00:14:24,873 --> 00:14:27,517 and even universities courses do enough to dispel, 349 00:14:27,517 --> 00:14:29,261 the myth is that psychology 350 00:14:29,261 --> 00:14:31,477 is just a collection of interesting theories, 351 00:14:31,477 --> 00:14:33,114 all of which say something useful 352 00:14:33,114 --> 00:14:34,964 and all of which have something to offer. 353 00:14:34,964 --> 00:14:37,224 What I hope to have shown you in the past few minutes 354 00:14:37,224 --> 00:14:38,639 is that this isn't true. 355 00:14:38,639 --> 00:14:42,224 What we need to do is assess psychological theories 356 00:14:42,224 --> 00:14:43,917 by seeing what predictions they make, 357 00:14:43,917 --> 00:14:46,550 whether that is that listening to Mozart makes you smarter, 358 00:14:46,550 --> 00:14:49,088 that you learn better when information 359 00:14:49,088 --> 00:14:51,300 is presented in your preferred learning style, 360 00:14:51,300 --> 00:14:54,892 or whatever it is, all of these are testable empirical predictions, 361 00:14:54,892 --> 00:14:57,115 and the only way we can make progress 362 00:14:57,115 --> 00:14:59,036 is to test these predictions against the data 363 00:14:59,036 --> 00:15:01,202 in tightly controlled experimental studies, 364 00:15:01,202 --> 00:15:03,771 and it's only by doing so that we can hope to discover 365 00:15:03,771 --> 00:15:06,712 which of these theoriesare well-supported, 366 00:15:06,712 --> 00:15:10,040 and which, like all the ones I've told you about today, are myths. 367 00:15:10,040 --> 00:15:11,341 Thank you. 368 00:15:11,341 --> 00:15:12,705 (Applause)