(OFF) Thanks very much... (David Price) This is the ........ - shrinking (check) presentation. It was originally 25 minutes, last night it was 23, now it's 22. I've got a 45-minute presentation, I'm just going to speak twice as quickly. No, I'm only kidding, it's only 20 -- 22 minutes. And I've got to think of the time to make sure I don't go over. About four moths ago, I was diagnosed with cancer of the colon. And what was it? Seven weeks ago, I had the operation which kind of went OK, got rid of the tumor, But when the colon got reconnected, it sprung a leak and I got a thing called sepsis, which I later discovered, is fatal in 60% of the cases. What essentially happens with sepsis is the organs start to pack in, one after the other, so my heart was fibrillating, I lost -- kidneys stopped working, lungs stopped working, so they pumped me on a ventilator. And my wife Claire (check) who is here somewhere was told to bring the family around, because they didn't expect me to get through the week-end. As you can see, I survived, and this is actually the first talk I've given since I was in intensive care. I was in intensive care for a week. So, when a sick -- no, no honest (Applause) But when I say I'm delighted to be here, I'm not just being polite. (laughter) I'm talking existentially rather than conversationally. But I wanted to start with that story because, in that process of the journey from diagnosis to operation, I met with some remarkable people: on forums and ingress (check) groups, but I also visited and interviewed people. So I interviewed some people in the Netherlands who are treating their loved ones, who've got end-stage cancer. They are lay people, computer technicians who, frankly, conventional medicine has given up, they're stage 4, they said there is nothing more we can do, so they're administering endovenous cocktails of drugs. some of which are approved, some of which are off-patent, some of which are off-label (check). I visited a clinic, here in Germany, which I can't name, because they kind of operate in the shadows in fear that they'll be closed down. And what it seemed to me, once I looked beyond health is that this is a phenomenon which is happening in all kinds of areas of public life. That we're seeing what I call people-powered innovation. And I think it's a real challenge for institutions and organizations. So, why is it important? I think it's important because it's kind of a natural consequence of the issues I talk about in my book "Open". where, now that we're able to share and exchange knowledge, we're now at a point where we want to do something about it, we want now to be more in control of our own lives. But I think it's particularly important for the people who are in this room today: educators and human resource people. 3:05 Because one of the things I was seeing is a major shift in the way in which we accredit knowledge and competencies. I don't know if any of you have read Phillip Brown's excellent book called "Tne Global Auction", but he talks about how our graduates are facing a high-skilled low-income future, because of globalization and a whole range of other issues. And recently, Laszlo Bock who is in charge of People Operations at Google said this "Your degree is not a proxy for your ability to any job. "The world only case about -- and pays off on -- "what you can do with what you know "(and it doesn't care how you learned it)" So my point, I guess, is that unless we change the product, we risk being disintermediated. By that, I mean, learners can find other ways to get the knowledge and skills that they need. And let's face it, the product hasn't really changed much in decades. So I'd -- obvious that the best way to stay relevant is to involve users in the process of innovation. So this is what I mean by people-powered innovation, users lead users, accelerate innovation by either advocating for new products or services, tinkering with existing products and services, or creating new products and services from scratch. That's my kind of working definition, based partly on Eric von Hippel's definition of people-powered innovation. So here's some examples. The potato crisp, the home-baked (check) potato crisp was invented in 1853 by a chef called George Crum. 4:44