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Bu noyoblik ba'zi so'zlarda 'C'larni chetga surib o'rniga 'K'larni qo'llashda undadi,

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masalan, e'tiborni tortish uchun 'K' uchun 'Kraze', yoki 'Katch' so'zini qo'llashgan.

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Asosiy g'oya shunday ediki, reklamalarda bunday o'zgarishlar ancha e'tiborni tortardi,

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'Klearflax Linen Rugs' yoki 'Kook-Rite Stove' kabi so'zlar bunga misoldir.

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Va bu vizual strategiya hozirgacha qo'llaniladi: buni hozirda 'Krispy-Kreme' va 'Kool-Aid'

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kabi logotiplarda ko'rishimiz mumkin.

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K harfi ularni esda qolarli qiladi.

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1890-yillarda OK ning ilk Bostoncha ma'nosidan ancha yiroqlashganda gazetalar uning kelib chiqishi

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borasida ancha izlanishdi, miflar to'qishdi, insonlar esa

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ishonishdi.

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Ulardan biri shunday deydi: 'Choctaw'chada 'okeh' so'zi "huddi shunday" degan ma'noni bergan.

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Choctaw bizga OK so'zini berdi...

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OK'ning kelib chiqishi aniq emasdi, lekin endi bu ahamiyatsiz edi, chunki bu so'z

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tilimizga o'rnashib bo'lgan edi.

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Bugungi kunda biz uni "neytral tasdiq" belgisi sizfatida ishlatamiz.

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OK, unda.

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Okey unda.

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O'zingizni sevishni o'rganing.

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OK.

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OK.

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Shu joyda to'xta!

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OK!

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Men nima deyishni bilmayman.

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OK degin.

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OK

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Unda bu hal bo'ldi.

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Allan Metkalf OK'ning batafsil tarixini yozgan va u shunday tushuntiradi:

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"baxolashlarsiz tasdiqlaydi", ya'ni, u hech qanday his anglatmaydi, u axborotni tan oladi

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va qabul qiladi.

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Agar siz "uyga uy yetib oldim OK" desangiz, bu sizni xatarsiz yetib olganingizni anglatadi.

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Agar siz "ovqat - OK" desangiz, bu uning qoniqarli ekanini bildiradi.

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Va OK rejalar o'zgarganini tasdiqlaydi.

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Bu hatto refleksga aylangan, biz uni kunda nechta marta qo'llashimizni ham

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bilmaymiz.

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Shuning uchun bo'lsa kerak, inson Oyga ilk qadam qo'yganida aytilgan birinchi so'z ham "OK" edi.

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1830-yillarning oddiy hazili uchun bu yomon emas.

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Yaxshi, birodarlar, buni kesib oling.