[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:03.55,Default,,0000,0000,0000,,
Dialogue: 0,0:00:03.55,0:00:04.72,Default,,0000,0000,0000,,
Dialogue: 0,0:00:04.72,0:00:06.82,Default,,0000,0000,0000,,
Dialogue: 0,0:00:06.92,0:00:08.88,Default,,0000,0000,0000,,
Dialogue: 0,0:00:08.90,0:00:11.46,Default,,0000,0000,0000,,
Dialogue: 0,0:00:11.46,0:00:14.44,Default,,0000,0000,0000,,
Dialogue: 0,0:00:14.45,0:00:15.45,Default,,0000,0000,0000,,
Dialogue: 0,0:00:15.45,0:00:16.45,Default,,0000,0000,0000,,
Dialogue: 0,0:00:16.45,0:00:20.28,Default,,0000,0000,0000,,
Dialogue: 0,0:00:20.28,0:00:23.24,Default,,0000,0000,0000,,
Dialogue: 0,0:00:23.24,0:00:24.24,Default,,0000,0000,0000,,
Dialogue: 0,0:00:24.68,0:00:27.45,Default,,0000,0000,0000,,
Dialogue: 0,0:00:27.45,0:00:29.100,Default,,0000,0000,0000,,
Dialogue: 0,0:00:29.100,0:00:32.44,Default,,0000,0000,0000,,
Dialogue: 0,0:00:32.54,0:00:33.08,Default,,0000,0000,0000,,
Dialogue: 0,0:00:33.08,0:00:34.08,Default,,0000,0000,0000,,
Dialogue: 0,0:00:34.08,0:00:35.08,Default,,0000,0000,0000,,
Dialogue: 0,0:00:35.08,0:00:36.98,Default,,0000,0000,0000,,
Dialogue: 0,0:00:36.98,0:00:42.51,Default,,0000,0000,0000,,
Dialogue: 0,0:00:42.51,0:00:47.21,Default,,0000,0000,0000,,
Dialogue: 0,0:00:47.21,0:00:55.43,Default,,0000,0000,0000,,
Dialogue: 0,0:00:55.43,0:00:56.43,Default,,0000,0000,0000,,
Dialogue: 0,0:00:56.43,0:01:03.66,Default,,0000,0000,0000,,
Dialogue: 0,0:01:03.80,0:01:08.14,Default,,0000,0000,0000,,
Dialogue: 0,0:01:08.14,0:01:09.26,Default,,0000,0000,0000,,
Dialogue: 0,0:01:09.26,0:01:16.03,Default,,0000,0000,0000,,
Dialogue: 0,0:01:16.03,0:01:17.75,Default,,0000,0000,0000,,
Dialogue: 0,0:01:17.75,0:01:22.61,Default,,0000,0000,0000,,
Dialogue: 0,0:01:22.61,0:01:26.82,Default,,0000,0000,0000,,
Dialogue: 0,0:01:26.82,0:01:31.88,Default,,0000,0000,0000,,
Dialogue: 0,0:01:31.88,0:01:35.70,Default,,0000,0000,0000,,
Dialogue: 0,0:01:35.70,0:01:40.78,Default,,0000,0000,0000,,
Dialogue: 0,0:01:40.78,0:01:43.69,Default,,0000,0000,0000,,
Dialogue: 0,0:01:43.69,0:01:47.63,Default,,0000,0000,0000,,
Dialogue: 0,0:01:47.63,0:01:51.38,Default,,0000,0000,0000,,
Dialogue: 0,0:01:51.38,0:01:53.90,Default,,0000,0000,0000,,
Dialogue: 0,0:01:55.14,0:01:55.64,Default,,0000,0000,0000,,
Dialogue: 0,0:01:56.12,0:02:00.12,Default,,0000,0000,0000,,
Dialogue: 0,0:02:00.12,0:02:01.85,Default,,0000,0000,0000,,
Dialogue: 0,0:02:01.85,0:02:06.55,Default,,0000,0000,0000,,
Dialogue: 0,0:02:06.55,0:02:10.96,Default,,0000,0000,0000,,
Dialogue: 0,0:02:10.96,0:02:16.22,Default,,0000,0000,0000,,
Dialogue: 0,0:02:18.08,0:02:20.40,Default,,0000,0000,0000,,
Dialogue: 0,0:02:20.40,0:02:24.36,Default,,0000,0000,0000,,
Dialogue: 0,0:02:24.36,0:02:27.76,Default,,0000,0000,0000,,
Dialogue: 0,0:02:27.76,0:02:32.45,Default,,0000,0000,0000,,
Dialogue: 0,0:02:32.45,0:02:37.61,Default,,0000,0000,0000,,
Dialogue: 0,0:02:37.61,0:02:41.55,Default,,0000,0000,0000,,
Dialogue: 0,0:02:41.55,0:02:43.42,Default,,0000,0000,0000,,
Dialogue: 0,0:02:43.42,0:02:47.78,Default,,0000,0000,0000,,
Dialogue: 0,0:02:47.78,0:02:52.41,Default,,0000,0000,0000,,
Dialogue: 0,0:02:52.41,0:02:54.98,Default,,0000,0000,0000,,
Dialogue: 0,0:02:54.98,0:02:59.97,Default,,0000,0000,0000,,
Dialogue: 0,0:02:59.97,0:03:04.19,Default,,0000,0000,0000,,
Dialogue: 0,0:03:04.19,0:03:06.02,Default,,0000,0000,0000,,
Dialogue: 0,0:03:06.02,0:03:09.74,Default,,0000,0000,0000,,
Dialogue: 0,0:03:09.74,0:03:10.90,Default,,0000,0000,0000,,
Dialogue: 0,0:03:10.90,0:03:12.97,Default,,0000,0000,0000,,
Dialogue: 0,0:03:12.97,0:03:16.77,Default,,0000,0000,0000,,
Dialogue: 0,0:03:16.77,0:03:20.94,Default,,0000,0000,0000,,
Dialogue: 0,0:03:20.94,0:03:23.08,Default,,0000,0000,0000,,
Dialogue: 0,0:03:23.08,0:03:27.24,Default,,0000,0000,0000,,Bu noyoblik ba'zi so'zlarda 'C'larni chetga surib o'rniga 'K'larni qo'llashda undadi,
Dialogue: 0,0:03:27.24,0:03:32.30,Default,,0000,0000,0000,,masalan, e'tiborni tortish uchun 'K' uchun 'Kraze', yoki 'Katch' so'zini qo'llashgan.
Dialogue: 0,0:03:32.30,0:03:37.42,Default,,0000,0000,0000,,Asosiy g'oya shunday ediki, reklamalarda bunday o'zgarishlar ancha e'tiborni tortardi,
Dialogue: 0,0:03:37.42,0:03:40.31,Default,,0000,0000,0000,,'Klearflax Linen Rugs' yoki 'Kook-Rite Stove' kabi so'zlar bunga misoldir.
Dialogue: 0,0:03:40.31,0:03:45.17,Default,,0000,0000,0000,,Va bu vizual strategiya hozirgacha qo'llaniladi: buni hozirda 'Krispy-Kreme' va 'Kool-Aid'
Dialogue: 0,0:03:45.17,0:03:47.16,Default,,0000,0000,0000,,kabi logotiplarda ko'rishimiz mumkin.
Dialogue: 0,0:03:47.16,0:03:49.98,Default,,0000,0000,0000,,K harfi ularni esda qolarli qiladi.
Dialogue: 0,0:03:49.99,0:03:55.40,Default,,0000,0000,0000,,1890-yillarda OK ning ilk Bostoncha ma'nosidan ancha yiroqlashganda gazetalar uning kelib chiqishi
Dialogue: 0,0:03:55.40,0:03:59.75,Default,,0000,0000,0000,,borasida ancha izlanishdi, miflar to'qishdi, insonlar esa
Dialogue: 0,0:03:59.75,0:04:00.75,Default,,0000,0000,0000,,ishonishdi.
Dialogue: 0,0:04:00.75,0:04:05.05,Default,,0000,0000,0000,,Ulardan biri shunday deydi: 'Choctaw'chada 'okeh' so'zi "huddi shunday" degan ma'noni bergan.
Dialogue: 0,0:04:05.05,0:04:07.77,Default,,0000,0000,0000,,Choctaw bizga OK so'zini berdi...
Dialogue: 0,0:04:07.77,0:04:12.34,Default,,0000,0000,0000,,OK'ning kelib chiqishi aniq emasdi, lekin endi bu ahamiyatsiz edi, chunki bu so'z
Dialogue: 0,0:04:12.34,0:04:13.95,Default,,0000,0000,0000,,tilimizga o'rnashib bo'lgan edi.
Dialogue: 0,0:04:13.95,0:04:17.31,Default,,0000,0000,0000,,Bugungi kunda biz uni "neytral tasdiq" belgisi sizfatida ishlatamiz.
Dialogue: 0,0:04:17.31,0:04:18.31,Default,,0000,0000,0000,,OK, unda.
Dialogue: 0,0:04:18.31,0:04:19.50,Default,,0000,0000,0000,,Okey unda.
Dialogue: 0,0:04:19.50,0:04:21.07,Default,,0000,0000,0000,,O'zingizni sevishni o'rganing.
Dialogue: 0,0:04:21.07,0:04:22.07,Default,,0000,0000,0000,,OK.
Dialogue: 0,0:04:22.07,0:04:22.56,Default,,0000,0000,0000,,OK.
Dialogue: 0,0:04:22.56,0:04:23.56,Default,,0000,0000,0000,,Shu joyda to'xta!
Dialogue: 0,0:04:23.76,0:04:24.76,Default,,0000,0000,0000,,OK!
Dialogue: 0,0:04:25.06,0:04:27.16,Default,,0000,0000,0000,,Men nima deyishni bilmayman.
Dialogue: 0,0:04:27.16,0:04:28.60,Default,,0000,0000,0000,,OK degin.
Dialogue: 0,0:04:30.66,0:04:31.16,Default,,0000,0000,0000,,OK
Dialogue: 0,0:04:31.16,0:04:33.03,Default,,0000,0000,0000,,Unda bu hal bo'ldi.
Dialogue: 0,0:04:33.03,0:04:37.91,Default,,0000,0000,0000,,Allan Metkalf OK'ning batafsil tarixini yozgan va u shunday tushuntiradi:
Dialogue: 0,0:04:37.91,0:04:41.73,Default,,0000,0000,0000,,"baxolashlarsiz tasdiqlaydi", ya'ni, u hech qanday his anglatmaydi, u axborotni tan oladi
Dialogue: 0,0:04:41.73,0:04:42.96,Default,,0000,0000,0000,,va qabul qiladi.
Dialogue: 0,0:04:42.96,0:04:46.08,Default,,0000,0000,0000,,Agar siz "uyga uy yetib oldim OK" desangiz, bu sizni xatarsiz yetib olganingizni anglatadi.
Dialogue: 0,0:04:46.08,0:04:49.67,Default,,0000,0000,0000,,Agar siz "ovqat - OK" desangiz, bu uning qoniqarli ekanini bildiradi.
Dialogue: 0,0:04:49.67,0:04:51.61,Default,,0000,0000,0000,,Va OK rejalar o'zgarganini tasdiqlaydi.
Dialogue: 0,0:04:51.61,0:04:55.95,Default,,0000,0000,0000,,Bu hatto refleksga aylangan, biz uni kunda nechta marta qo'llashimizni ham
Dialogue: 0,0:04:55.95,0:04:56.44,Default,,0000,0000,0000,,bilmaymiz.
Dialogue: 0,0:04:56.44,0:05:01.66,Default,,0000,0000,0000,,Shuning uchun bo'lsa kerak, inson Oyga ilk qadam qo'yganida aytilgan birinchi so'z ham "OK" edi.
Dialogue: 0,0:05:10.20,0:05:13.64,Default,,0000,0000,0000,,1830-yillarning oddiy hazili uchun bu yomon emas.
Dialogue: 0,0:05:13.71,0:05:16.06,Default,,0000,0000,0000,,Yaxshi, birodarlar, buni kesib oling.