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Bu noyoblik ba'zi so'zlarda 'C'larni chetga surib o'rniga 'K'larni qo'llashda undadi,

0:03:27.239,0:03:32.299
masalan, e'tiborni tortish uchun 'K' uchun 'Kraze', yoki 'Katch' so'zini qo'llashgan.

0:03:32.299,0:03:37.419
Asosiy g'oya shunday ediki, reklamalarda bunday o'zgarishlar ancha e'tiborni tortardi,

0:03:37.419,0:03:40.310
'Klearflax Linen Rugs' yoki 'Kook-Rite Stove' kabi so'zlar bunga misoldir.

0:03:40.310,0:03:45.169
Va bu vizual strategiya hozirgacha qo'llaniladi: buni hozirda 'Krispy-Kreme' va 'Kool-Aid'

0:03:45.169,0:03:47.160
kabi logotiplarda ko'rishimiz mumkin.

0:03:47.160,0:03:49.980
K harfi ularni esda qolarli qiladi.

0:03:49.989,0:03:55.400
1890-yillarda OK ning ilk Bostoncha ma'nosidan ancha yiroqlashganda gazetalar uning kelib chiqishi

0:03:55.400,0:03:59.749
borasida ancha izlanishdi, miflar to'qishdi, insonlar esa

0:03:59.749,0:04:00.749
ishonishdi.

0:04:00.749,0:04:05.050
Ulardan biri shunday deydi: 'Choctaw'chada 'okeh' so'zi "huddi shunday" degan ma'noni bergan.

0:04:05.050,0:04:07.769
Choctaw bizga OK so'zini berdi...

0:04:07.769,0:04:12.340
OK'ning kelib chiqishi aniq emasdi, lekin endi bu ahamiyatsiz edi, chunki bu so'z

0:04:12.340,0:04:13.950
tilimizga o'rnashib bo'lgan edi.

0:04:13.950,0:04:17.310
Bugungi kunda biz uni "neytral tasdiq" belgisi sizfatida ishlatamiz.

0:04:17.310,0:04:18.310
OK, unda.

0:04:18.310,0:04:19.500
Okey unda.

0:04:19.500,0:04:21.070
O'zingizni sevishni o'rganing.

0:04:21.070,0:04:22.070
OK.

0:04:22.070,0:04:22.560
OK.

0:04:22.560,0:04:23.560
Shu joyda to'xta!

0:04:23.760,0:04:24.760
OK!

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Men nima deyishni bilmayman.

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OK degin.

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OK

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Unda bu hal bo'ldi.

0:04:33.030,0:04:37.910
Allan Metkalf OK'ning batafsil tarixini yozgan va u shunday tushuntiradi:

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"baxolashlarsiz tasdiqlaydi", ya'ni, u hech qanday his anglatmaydi, u axborotni tan oladi

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va qabul qiladi.

0:04:42.960,0:04:46.080
Agar siz "uyga uy yetib oldim OK" desangiz, bu sizni xatarsiz yetib olganingizni anglatadi.

0:04:46.080,0:04:49.670
Agar siz "ovqat - OK" desangiz, bu uning qoniqarli ekanini bildiradi.

0:04:49.670,0:04:51.610
Va OK rejalar o'zgarganini tasdiqlaydi.

0:04:51.610,0:04:55.950
Bu hatto refleksga aylangan, biz uni kunda nechta marta qo'llashimizni ham

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bilmaymiz.

0:04:56.440,0:05:01.660
Shuning uchun bo'lsa kerak, inson Oyga ilk qadam qo'yganida aytilgan birinchi so'z ham "OK" edi.

0:05:10.200,0:05:13.640
1830-yillarning oddiy hazili uchun bu yomon emas.

0:05:13.710,0:05:16.060
Yaxshi, birodarlar, buni kesib oling.