[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.97,0:00:02.32,Default,,0000,0000,0000,,Designing for participation
Dialogue: 0,0:00:02.32,0:00:04.67,Default,,0000,0000,0000,,Usual responses on this topic include
Dialogue: 0,0:00:06.83,0:00:08.15,Default,,0000,0000,0000,,ah...
Dialogue: 0,0:00:08.15,0:00:10.40,Default,,0000,0000,0000,,I don't want anybody to touch my things!
Dialogue: 0,0:00:10.40,0:00:11.77,Default,,0000,0000,0000,,I just need to do my job.
Dialogue: 0,0:00:11.77,0:00:13.19,Default,,0000,0000,0000,,Do you mean like sharing?
Dialogue: 0,0:00:13.20,0:00:14.49,Default,,0000,0000,0000,,So, like a potluck?
Dialogue: 0,0:00:14.51,0:00:15.34,Default,,0000,0000,0000,,ooooooow!
Dialogue: 0,0:00:15.37,0:00:16.79,Default,,0000,0000,0000,,Like retweeting!
Dialogue: 0,0:00:16.89,0:00:17.51,Default,,0000,0000,0000,,what?
Dialogue: 0,0:00:17.83,0:00:20.12,Default,,0000,0000,0000,,But seriously, designing for volunteer
Dialogue: 0,0:00:20.29,0:00:22.100,Default,,0000,0000,0000,,participation matters. It amplifies our efforts
Dialogue: 0,0:00:23.06,0:00:25.47,Default,,0000,0000,0000,,and it's cool how we work in the world.
Dialogue: 0,0:00:25.50,0:00:27.84,Default,,0000,0000,0000,,When I stated here in Mozilla I though to myself
Dialogue: 0,0:00:27.93,0:00:30.30,Default,,0000,0000,0000,,"This is really hard! how do I do it?,
Dialogue: 0,0:00:30.33,0:00:31.39,Default,,0000,0000,0000,,When do I do it?"
Dialogue: 0,0:00:31.40,0:00:33.97,Default,,0000,0000,0000,,And then I one day was given the great opportunity
Dialogue: 0,0:00:33.98,0:00:35.79,Default,,0000,0000,0000,,to make a video for the Australis launch.
Dialogue: 0,0:00:35.79,0:00:37.78,Default,,0000,0000,0000,,This is a great opportunity to
Dialogue: 0,0:00:37.80,0:00:40.42,Default,,0000,0000,0000,,communicate the mission and it was a global
Dialogue: 0,0:00:40.58,0:00:42.90,Default,,0000,0000,0000,,global campaign. So we asked ourselves
Dialogue: 0,0:00:42.92,0:00:45.46,Default,,0000,0000,0000,,"How do we amplify this effort through
Dialogue: 0,0:00:45.50,0:00:49.67,Default,,0000,0000,0000,,participation?" And the answer was: Localization.
Dialogue: 0,0:00:49.68,0:00:53.63,Default,,0000,0000,0000,,At first, it totally sucked. We didn't really
Dialogue: 0,0:00:53.63,0:00:56.58,Default,,0000,0000,0000,,know where to start. It seemed really hard.
Dialogue: 0,0:00:56.58,0:01:00.03,Default,,0000,0000,0000,,But then, we found a fantastic community
Dialogue: 0,0:01:00.03,0:01:02.62,Default,,0000,0000,0000,,ambassador, who understood and had
Dialogue: 0,0:01:02.62,0:01:04.49,Default,,0000,0000,0000,,relationships with a community
Dialogue: 0,0:01:04.50,0:01:08.11,Default,,0000,0000,0000,,called L10N. The community dedicated to localization.
Dialogue: 0,0:01:08.14,0:01:10.61,Default,,0000,0000,0000,,Together we hacked a process, and pretty
Dialogue: 0,0:01:10.64,0:01:11.100,Default,,0000,0000,0000,,soon we were ready.
Dialogue: 0,0:01:12.03,0:01:16.20,Default,,0000,0000,0000,,We asked for six languages, we got twenty nine.
Dialogue: 0,0:01:18.71,0:01:21.43,Default,,0000,0000,0000,,German, Spanish, Lithunian,
Dialogue: 0,0:01:22.13,0:01:24.34,Default,,0000,0000,0000,,and we got ten million views!
Dialogue: 0,0:01:25.14,0:01:28.34,Default,,0000,0000,0000,,Brazilian Portuguese, Portugal Portuguese,
Dialogue: 0,0:01:28.45,0:01:29.76,Default,,0000,0000,0000,,ten million views!
Dialogue: 0,0:01:29.99,0:01:31.38,Default,,0000,0000,0000,,French, Japanese,
Dialogue: 0,0:01:31.79,0:01:33.08,Default,,0000,0000,0000,,ten million views!
Dialogue: 0,0:01:33.87,0:01:36.49,Default,,0000,0000,0000,,We had so many languages, I don't even think
Dialogue: 0,0:01:36.61,0:01:38.50,Default,,0000,0000,0000,,I could attach the languages to the countries
Dialogue: 0,0:01:38.50,0:01:39.15,Default,,0000,0000,0000,,they come from.
Dialogue: 0,0:01:39.60,0:01:41.87,Default,,0000,0000,0000,,So, in my experience with localizing the
Dialogue: 0,0:01:41.94,0:01:44.46,Default,,0000,0000,0000,,Australis video, people participated because
Dialogue: 0,0:01:44.55,0:01:46.72,Default,,0000,0000,0000,,we had a nice process set up for them.
Dialogue: 0,0:01:46.79,0:01:48.74,Default,,0000,0000,0000,,And also because they knew their
Dialogue: 0,0:01:48.82,0:01:49.93,Default,,0000,0000,0000,,contribution mattered.
Dialogue: 0,0:01:49.99,0:01:51.86,Default,,0000,0000,0000,,So the moral of the story is when you
Dialogue: 0,0:01:51.89,0:01:53.37,Default,,0000,0000,0000,,look at a project you are working on
Dialogue: 0,0:01:53.39,0:01:56.27,Default,,0000,0000,0000,,ask yourself: "Will it be amplify through
Dialogue: 0,0:01:56.30,0:01:59.04,Default,,0000,0000,0000,,participation?" And if the answer is NO, forget it.
Dialogue: 0,0:01:59.16,0:02:01.66,Default,,0000,0000,0000,,Don't waste your time. You don't wanna just
Dialogue: 0,0:02:01.72,0:02:03.100,Default,,0000,0000,0000,,make work for yourself. And if the answer
Dialogue: 0,0:02:04.04,0:02:07.09,Default,,0000,0000,0000,,is YES, then power through. Design a simple process
Dialogue: 0,0:02:07.09,0:02:09.45,Default,,0000,0000,0000,,for people to participate and if they know
Dialogue: 0,0:02:09.45,0:02:12.63,Default,,0000,0000,0000,,their participation is important, they
Dialogue: 0,0:02:12.69,0:02:14.70,Default,,0000,0000,0000,,will help, and you'll be surprised of
Dialogue: 0,0:02:14.70,0:02:16.63,Default,,0000,0000,0000,,what kind of contribution you get.
Dialogue: 0,0:02:17.09,0:02:19.25,Default,,0000,0000,0000,,¡Gracias especialmente a Flod de l10n por su ayuda y experiencia!
Dialogue: 0,0:02:19.26,0:02:23.43,Default,,0000,0000,0000,,We got twenty nine! We got twenty nine!
Dialogue: 0,0:02:24.63,0:02:25.81,Default,,0000,0000,0000,,Stupid