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Designing for participation

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Usual responses on this topic include

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ah...

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I don't want anybody to touch my things!

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I just need to do my job.

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Do you mean like sharing?

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So, like a potluck?

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ooooooow!

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Like retweeting!

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what?

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But seriously, designing for volunteer

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participation matters. It amplifies our efforts

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and it's cool how we work in the world.

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When I stated here in Mozilla I though to myself

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"This is really hard! how do I do it?,

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When do I do it?"

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And then I one day was given the great opportunity

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to make a video for the Australis launch.

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This is a great opportunity to

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communicate the mission and it was a global

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global campaign. So we asked ourselves

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"How do we amplify this effort through

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participation?" And the answer was: Localization.

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At first, it totally sucked. We didn't really

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know where to start. It seemed really hard.

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But then, we found a fantastic community

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ambassador, who understood and had

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relationships with a community

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called L10N. The community dedicated to localization.

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Together we hacked a process, and pretty

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soon we were ready.

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We asked for six languages, we got twenty nine.

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German, Spanish, Lithunian,

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and we got ten million views!

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Brazilian Portuguese, Portugal Portuguese,

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ten million views!

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French, Japanese,

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ten million views!

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We had so many languages, I don't even think

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I could attach the languages to the countries

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they come from.

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So, in my experience with localizing the

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Australis video, people participated because

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we had a nice process set up for them.

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And also because they knew their

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contribution mattered.

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So the moral of the story is when you

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look at a project you are working on

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ask yourself: "Will it be amplify through

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participation?" And if the answer is NO, forget it.

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Don't waste your time. You don't wanna just

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make work for yourself. And if the answer

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is YES, then power through. Design a simple process

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for people to participate and if they know

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their participation is important, they

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will help, and you'll be surprised of

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what kind of contribution you get.

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¡Gracias especialmente a Flod de l10n por su ayuda y experiencia!

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We got twenty nine! We got twenty nine!

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Stupid