[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:03.90,0:00:05.74,Default,,0000,0000,0000,,[Ideas that transform]
Dialogue: 0,0:00:05.74,0:00:10.39,Default,,0000,0000,0000,,(Music)
Dialogue: 0,0:00:10.39,0:00:14.02,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:00:19.06,0:00:22.34,Default,,0000,0000,0000,,Thank you. You are very kind.
Dialogue: 0,0:00:22.34,0:00:24.79,Default,,0000,0000,0000,,I'm not that techie.
Dialogue: 0,0:00:24.79,0:00:27.83,Default,,0000,0000,0000,,I don't have a tablet, yet.
Dialogue: 0,0:00:27.83,0:00:31.82,Default,,0000,0000,0000,,This being said, I'll call to my tech side
Dialogue: 0,0:00:31.82,0:00:34.54,Default,,0000,0000,0000,,and present you my notebook.
Dialogue: 0,0:00:34.55,0:00:36.90,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:36.90,0:00:39.99,Default,,0000,0000,0000,,This notebook has been with me\Nfor many, many trips
Dialogue: 0,0:00:39.99,0:00:44.29,Default,,0000,0000,0000,,and... this is the pen\Nto touch the notebook's screen.
Dialogue: 0,0:00:46.87,0:00:50.86,Default,,0000,0000,0000,,It's wireless, as you can see, very updated.
Dialogue: 0,0:00:51.76,0:00:54.62,Default,,0000,0000,0000,,When I was proposed\Nto speak in front of you,
Dialogue: 0,0:00:56.94,0:01:01.55,Default,,0000,0000,0000,,besides being glad\Nand flattered with the idea, I told them:
Dialogue: 0,0:01:04.00,0:01:08.26,Default,,0000,0000,0000,,"What should I speak about?\NIt's about sharing experiences, right?"
Dialogue: 0,0:01:08.26,0:01:12.64,Default,,0000,0000,0000,,And then, an interview\Nthat Bacanal magazine
Dialogue: 0,0:01:12.64,0:01:15.10,Default,,0000,0000,0000,,did with me recently crossed my mind.
Dialogue: 0,0:01:15.10,0:01:18.56,Default,,0000,0000,0000,,It's a magazine about bon vivants,\Nabout drinking expensive wines,
Dialogue: 0,0:01:18.56,0:01:21.52,Default,,0000,0000,0000,,and eating in opulent restaurants.
Dialogue: 0,0:01:21.60,0:01:25.82,Default,,0000,0000,0000,,The reporter titled the interview\N"Living From Air".
Dialogue: 0,0:01:27.94,0:01:32.58,Default,,0000,0000,0000,,And I was really surprised,\Nbecause I suddenly understood that,
Dialogue: 0,0:01:32.58,0:01:36.22,Default,,0000,0000,0000,,everything I did during my life,
Dialogue: 0,0:01:36.27,0:01:40.92,Default,,0000,0000,0000,,or at least in the last\N40 years, was to live from air.
Dialogue: 0,0:01:42.45,0:01:47.34,Default,,0000,0000,0000,,Right? Literally living from air,\Nbecause everything I do, is air.
Dialogue: 0,0:01:47.34,0:01:50.30,Default,,0000,0000,0000,,It doesn't exist.\NCan't be seen, can't be touched.
Dialogue: 0,0:01:50.30,0:01:54.02,Default,,0000,0000,0000,,It's an idea, and an idea\Nis like the air, right?
Dialogue: 0,0:01:54.02,0:01:56.35,Default,,0000,0000,0000,,When we think, our ideas are not\Nin any specific place,
Dialogue: 0,0:01:56.36,0:01:57.75,Default,,0000,0000,0000,,they are "over there", in our minds.
Dialogue: 0,0:01:57.75,0:01:59.62,Default,,0000,0000,0000,,That's the imagination.
Dialogue: 0,0:01:59.62,0:02:02.06,Default,,0000,0000,0000,,It's the imagination of the others\Nand the words,
Dialogue: 0,0:02:02.06,0:02:04.59,Default,,0000,0000,0000,,which carry the idea through the air.
Dialogue: 0,0:02:04.59,0:02:07.47,Default,,0000,0000,0000,,What I do in radio can't be touched,\Ncan't be seen, but still,
Dialogue: 0,0:02:07.47,0:02:10.34,Default,,0000,0000,0000,,you end up seeing it in the mind,
Dialogue: 0,0:02:10.34,0:02:13.21,Default,,0000,0000,0000,,in the imagination of those\Nwho are listening to the radio.
Dialogue: 0,0:02:13.21,0:02:16.42,Default,,0000,0000,0000,,This is why I always compare\Nthe radio with literature,
Dialogue: 0,0:02:16.64,0:02:20.10,Default,,0000,0000,0000,,because a book is the same,\Neven though it is not air.
Dialogue: 0,0:02:20.12,0:02:22.12,Default,,0000,0000,0000,,It's paper, and it's ink.
Dialogue: 0,0:02:22.13,0:02:26.24,Default,,0000,0000,0000,,But we all read the same book.
Dialogue: 0,0:02:26.24,0:02:29.80,Default,,0000,0000,0000,,For instance, that novel which\Nmay be written in another language,
Dialogue: 0,0:02:29.81,0:02:32.26,Default,,0000,0000,0000,,but the words are the same,\Nfrom the same author,
Dialogue: 0,0:02:32.26,0:02:34.72,Default,,0000,0000,0000,,black ink over white paper.
Dialogue: 0,0:02:34.72,0:02:37.18,Default,,0000,0000,0000,,Identical, equal, similar.
Dialogue: 0,0:02:37.18,0:02:42.60,Default,,0000,0000,0000,,However, the image that is being\Nformed while reading that novel
Dialogue: 0,0:02:42.65,0:02:47.64,Default,,0000,0000,0000,,is completely different\Nin each one of the heads reading it.
Dialogue: 0,0:02:47.64,0:02:49.86,Default,,0000,0000,0000,,It's full of subjetivity.
Dialogue: 0,0:02:49.86,0:02:53.06,Default,,0000,0000,0000,,It's about our experiences,\Nit's about our hard drive,
Dialogue: 0,0:02:53.06,0:02:54.98,Default,,0000,0000,0000,,it's about what happened in our lives.
Dialogue: 0,0:02:54.98,0:02:59.50,Default,,0000,0000,0000,,So we imagine the same\Nin a personal way, in a different way.
Dialogue: 0,0:02:59.50,0:03:03.33,Default,,0000,0000,0000,,And that's radio, right?
Dialogue: 0,0:03:03.33,0:03:04.92,Default,,0000,0000,0000,,It's words, is air.
Dialogue: 0,0:03:04.92,0:03:09.51,Default,,0000,0000,0000,,Words that travel through the air,\Nsounds that travel through the air.
Dialogue: 0,0:03:09.54,0:03:12.49,Default,,0000,0000,0000,,And depending on who we are,\Nour background,
Dialogue: 0,0:03:12.50,0:03:15.38,Default,,0000,0000,0000,,the way we live and the culture we have
Dialogue: 0,0:03:15.39,0:03:17.58,Default,,0000,0000,0000,,and what we've learned\Nand the parents we had...
Dialogue: 0,0:03:17.58,0:03:19.94,Default,,0000,0000,0000,,we are going to handle it differently,
Dialogue: 0,0:03:19.95,0:03:22.88,Default,,0000,0000,0000,,and we are going to include different images.
Dialogue: 0,0:03:22.92,0:03:26.26,Default,,0000,0000,0000,,small or big differences, but different.
Dialogue: 0,0:03:26.26,0:03:28.92,Default,,0000,0000,0000,,So I think: "Wow!\NThis guy could summarize
Dialogue: 0,0:03:28.92,0:03:31.29,Default,,0000,0000,0000,,with the words "living from air"",
Dialogue: 0,0:03:31.30,0:03:34.25,Default,,0000,0000,0000,,what I've done all my life, right?\NWhich is, living from air.
Dialogue: 0,0:03:34.26,0:03:37.08,Default,,0000,0000,0000,,Living from this that can't be touched.\NThe radio is air, is imagination,
Dialogue: 0,0:03:37.08,0:03:38.25,Default,,0000,0000,0000,,is ideas.
Dialogue: 0,0:03:38.25,0:03:43.62,Default,,0000,0000,0000,,If I remove the people from the radio,\Nonly antennas, transistors, disc players,
Dialogue: 0,0:03:43.62,0:03:45.57,Default,,0000,0000,0000,,mics would be left.
Dialogue: 0,0:03:45.57,0:03:47.62,Default,,0000,0000,0000,,But nothing would happen.
Dialogue: 0,0:03:47.62,0:03:50.22,Default,,0000,0000,0000,,We must put humanity in it,\Nwe need to put people,
Dialogue: 0,0:03:50.22,0:03:52.75,Default,,0000,0000,0000,,we need to put ideas and imagination,
Dialogue: 0,0:03:52.76,0:03:56.52,Default,,0000,0000,0000,,and there in the air, the images\Ntake shape and the speeches appear.
Dialogue: 0,0:03:57.26,0:04:00.10,Default,,0000,0000,0000,,Everything we listen to everyday appears.
Dialogue: 0,0:04:00.10,0:04:04.22,Default,,0000,0000,0000,,So then, I also think that the idea is air.
Dialogue: 0,0:04:05.38,0:04:07.100,Default,,0000,0000,0000,,I mean, radio is a concept, is ideas.
Dialogue: 0,0:04:07.100,0:04:10.58,Default,,0000,0000,0000,,It is someone who's thinking\Nand saying things,
Dialogue: 0,0:04:10.58,0:04:13.71,Default,,0000,0000,0000,,or playing a guitar, or singing songs.
Dialogue: 0,0:04:13.71,0:04:15.30,Default,,0000,0000,0000,,And that's it.
Dialogue: 0,0:04:15.30,0:04:16.78,Default,,0000,0000,0000,,Radio is just that. It's pure sound.
Dialogue: 0,0:04:16.78,0:04:19.46,Default,,0000,0000,0000,,We can't add color,\Nwe can't add odour.
Dialogue: 0,0:04:19.46,0:04:23.25,Default,,0000,0000,0000,,It is just people speaking,\Npeople thinking, people with ideas,
Dialogue: 0,0:04:23.25,0:04:26.10,Default,,0000,0000,0000,,and I thought that the idea\Nis also a bit similar to air.
Dialogue: 0,0:04:26.10,0:04:29.14,Default,,0000,0000,0000,,And what gets the radio going,\Nwhich is the idea and the imagination,
Dialogue: 0,0:04:29.14,0:04:31.42,Default,,0000,0000,0000,,is also what keeps our lives going.
Dialogue: 0,0:04:31.42,0:04:33.26,Default,,0000,0000,0000,,Let me propose this exercise now:
Dialogue: 0,0:04:33.26,0:04:38.58,Default,,0000,0000,0000,,I've been 40 years on radio now,\Nso I'm a well-known professional,
Dialogue: 0,0:04:38.58,0:04:41.56,Default,,0000,0000,0000,,more or less respected... sometimes.
Dialogue: 0,0:04:43.18,0:04:45.69,Default,,0000,0000,0000,,So why am I on radio?
Dialogue: 0,0:04:45.69,0:04:51.30,Default,,0000,0000,0000,,What exploded inside my head\Nin order for me to spend more than 40...?
Dialogue: 0,0:04:51.30,0:04:53.62,Default,,0000,0000,0000,,Did I want to work on the radio or not?
Dialogue: 0,0:04:53.62,0:04:56.93,Default,,0000,0000,0000,,I ended up on radio because one day,\NFernando Bravo
Dialogue: 0,0:04:59.08,0:05:03.02,Default,,0000,0000,0000,,came back to San Pedro\Nwith a brand new salmon-colored Peugeot.
Dialogue: 0,0:05:03.02,0:05:06.64,Default,,0000,0000,0000,,(Laughter)\N(Applause)
Dialogue: 0,0:05:06.66,0:05:08.48,Default,,0000,0000,0000,,That's the original idea.
Dialogue: 0,0:05:08.48,0:05:11.01,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:11.01,0:05:14.14,Default,,0000,0000,0000,,That's the first idea, and\NI later painted it carrot-color.
Dialogue: 0,0:05:14.14,0:05:17.98,Default,,0000,0000,0000,,Right? Because it's just like\Nthe carrot and stick.
Dialogue: 0,0:05:17.98,0:05:19.31,Default,,0000,0000,0000,,The car was that.
Dialogue: 0,0:05:19.31,0:05:22.70,Default,,0000,0000,0000,,It took me a long time\Nbefore I could buy a new car.
Dialogue: 0,0:05:22.70,0:05:25.74,Default,,0000,0000,0000,,And it wasn't\Nsalmon-colored, but carrot-colored,
Dialogue: 0,0:05:25.74,0:05:28.62,Default,,0000,0000,0000,,because it took me\Nto the radio and I felt in love with it.
Dialogue: 0,0:05:28.62,0:05:32.37,Default,,0000,0000,0000,,With this radio that can't be seen,\Nthis radio where everything is possible.
Dialogue: 0,0:05:32.37,0:05:34.38,Default,,0000,0000,0000,,Where any story is possible.
Dialogue: 0,0:05:34.38,0:05:38.21,Default,,0000,0000,0000,,Where I can make a\NSpielberg movie with no dollars.
Dialogue: 0,0:05:38.21,0:05:42.14,Default,,0000,0000,0000,,Because special effects are sounds\Nand we can even make them with the mouth.
Dialogue: 0,0:05:42.14,0:05:45.10,Default,,0000,0000,0000,,So I fell in love with this radio,
Dialogue: 0,0:05:45.10,0:05:48.58,Default,,0000,0000,0000,,this radio that you can't see,\Nbecause of that idea of the new Peugeot,
Dialogue: 0,0:05:48.58,0:05:51.14,Default,,0000,0000,0000,,because we, who worked\Nin San Pedro's radio, thought:
Dialogue: 0,0:05:51.14,0:05:54.02,Default,,0000,0000,0000,,"If he can, we can, too."
Dialogue: 0,0:05:54.02,0:05:56.66,Default,,0000,0000,0000,,So the idea transports you,\Nthe first blow,
Dialogue: 0,0:05:56.66,0:05:59.30,Default,,0000,0000,0000,,when you think about pursuing it.
Dialogue: 0,0:05:59.30,0:06:01.94,Default,,0000,0000,0000,,That is was we need to do,\Nwe must not lose it.
Dialogue: 0,0:06:01.94,0:06:05.85,Default,,0000,0000,0000,,Get hold of the idea, and go after it.
Dialogue: 0,0:06:05.85,0:06:10.88,Default,,0000,0000,0000,,The radio is a display\Nof one senseless idea after another.
Dialogue: 0,0:06:10.88,0:06:15.34,Default,,0000,0000,0000,,Marconi didn't invent the radio\Nin order to make the radio we know today,
Dialogue: 0,0:06:15.34,0:06:18.34,Default,,0000,0000,0000,,Marconi wanted to send\Nwireless telegrams
Dialogue: 0,0:06:18.38,0:06:20.83,Default,,0000,0000,0000,,that could reach the ships,
Dialogue: 0,0:06:20.85,0:06:24.15,Default,,0000,0000,0000,,because the navy, the war,\Nthe armies needed it.
Dialogue: 0,0:06:25.23,0:06:28.13,Default,,0000,0000,0000,,Just two points joining:\N"beep, beep, beep, beep",
Dialogue: 0,0:06:28.13,0:06:29.74,Default,,0000,0000,0000,,and they were sending Morse.
Dialogue: 0,0:06:29.74,0:06:33.06,Default,,0000,0000,0000,,They wanted to take the wire off,\Nso they racked their brains
Dialogue: 0,0:06:33.06,0:06:36.38,Default,,0000,0000,0000,,to find a system to transmit the sound,
Dialogue: 0,0:06:36.38,0:06:39.70,Default,,0000,0000,0000,,"beep, beep, beep, beep", and\Nthen they decoded the morse code,
Dialogue: 0,0:06:39.70,0:06:43.67,Default,,0000,0000,0000,,and they listened wirelessly, unplugged,\Nfor instance,
Dialogue: 0,0:06:43.67,0:06:46.82,Default,,0000,0000,0000,,off the shores in the deep sea,\Non the ships.
Dialogue: 0,0:06:46.82,0:06:51.74,Default,,0000,0000,0000,,The first guy who transmited voice\Nover the radio that made "beep, beep"
Dialogue: 0,0:06:51.74,0:06:58.10,Default,,0000,0000,0000,,was a radio operator who was\Nat the NYC port, just messing around.
Dialogue: 0,0:06:58.10,0:07:00.55,Default,,0000,0000,0000,,There were mics already.
Dialogue: 0,0:07:00.56,0:07:03.21,Default,,0000,0000,0000,,This device existed, too,\Nso the guy thought:
Dialogue: 0,0:07:03.23,0:07:07.58,Default,,0000,0000,0000,,"What if I connect the mic\Nto the beeper, to the beeper wires,
Dialogue: 0,0:07:07.60,0:07:11.17,Default,,0000,0000,0000,,and instead of going "beep, beep", I speak?"
Dialogue: 0,0:07:11.17,0:07:12.93,Default,,0000,0000,0000,,So he said: "Hello!"
Dialogue: 0,0:07:12.93,0:07:17.44,Default,,0000,0000,0000,,Can you imagine the shock\Nevery radio operator on the ships got?
Dialogue: 0,0:07:17.46,0:07:20.35,Default,,0000,0000,0000,,(Laughter) (Applause)
Dialogue: 0,0:07:20.35,0:07:24.06,Default,,0000,0000,0000,,Nobody had ever talked to them\Nthrough the radio; radio didn't exist yet!
Dialogue: 0,0:07:24.06,0:07:29.45,Default,,0000,0000,0000,,And all of a sudden, not only did he\Nspeak and read the Bible, (Laughter)
Dialogue: 0,0:07:29.48,0:07:34.29,Default,,0000,0000,0000,,but he played the violin\Nand really shocked everybody.
Dialogue: 0,0:07:34.29,0:07:39.11,Default,,0000,0000,0000,,It would be long before the radio turned\Ninto the kind of radio that feeds me
Dialogue: 0,0:07:39.11,0:07:41.62,Default,,0000,0000,0000,,from the air, and this thing\Nthat I live from air.
Dialogue: 0,0:07:41.62,0:07:43.85,Default,,0000,0000,0000,,Many times kids come to me and ask:
Dialogue: 0,0:07:43.85,0:07:50.57,Default,,0000,0000,0000,,"Has tech, Internet and PCs\Nchanged the radio much?"
Dialogue: 0,0:07:50.57,0:07:54.16,Default,,0000,0000,0000,,The truth is they haven't.\NRadio is still the same:
Dialogue: 0,0:07:54.16,0:07:57.75,Default,,0000,0000,0000,,a mic and some moron saying stupid things.
Dialogue: 0,0:07:57.75,0:08:01.33,Default,,0000,0000,0000,,Or in many cases,\Nsaying serious things, OK.
Dialogue: 0,0:08:01.33,0:08:08.45,Default,,0000,0000,0000,,But I mean, the greatest evolution\Nin the radio, the greatest change
Dialogue: 0,0:08:08.45,0:08:13.25,Default,,0000,0000,0000,,was the transistor radio. Why?
Dialogue: 0,0:08:13.25,0:08:15.02,Default,,0000,0000,0000,,Another idea,\Nthat had nothing to do with it.
Dialogue: 0,0:08:15.02,0:08:20.45,Default,,0000,0000,0000,,The guy who invented the transistor\Ndidn't know that it was going to trigger
Dialogue: 0,0:08:20.45,0:08:23.81,Default,,0000,0000,0000,,the making of a really small radio\Nthat we could carry in our pockets
Dialogue: 0,0:08:23.81,0:08:26.05,Default,,0000,0000,0000,,with a set of headphones
Dialogue: 0,0:08:26.05,0:08:29.41,Default,,0000,0000,0000,,and that we could listen to \Nthe match at school, or at work.
Dialogue: 0,0:08:30.53,0:08:35.13,Default,,0000,0000,0000,,In 1930, the transistors were created\Nand all that
Dialogue: 0,0:08:35.13,0:08:38.52,Default,,0000,0000,0000,,but it was only in the '50s\Nwhen the transistor radios appeared.
Dialogue: 0,0:08:38.52,0:08:40.74,Default,,0000,0000,0000,,In other words, just the same way
Dialogue: 0,0:08:40.74,0:08:43.42,Default,,0000,0000,0000,,Fernando Bravo's car was a carrot,\Nan idea,
Dialogue: 0,0:08:43.44,0:08:45.50,Default,,0000,0000,0000,,an idea that gets inside of you,\Nand you search and look for it
Dialogue: 0,0:08:45.50,0:08:47.55,Default,,0000,0000,0000,,until the idea is fully developed
Dialogue: 0,0:08:47.55,0:08:49.60,Default,,0000,0000,0000,,and someone can make it possible.
Dialogue: 0,0:08:49.60,0:08:54.61,Default,,0000,0000,0000,,Nowadays, we listen to music\Non our smartphones or MP3 players,
Dialogue: 0,0:08:54.61,0:08:59.54,Default,,0000,0000,0000,,for me it is the same concept\Nof a transistor radio, nothing changed.
Dialogue: 0,0:08:59.54,0:09:01.91,Default,,0000,0000,0000,,The really cool thing was that\Nit wasn't plugged to a power supply,
Dialogue: 0,0:09:01.93,0:09:03.69,Default,,0000,0000,0000,,because it had a small battery
Dialogue: 0,0:09:03.71,0:09:05.20,Default,,0000,0000,0000,,and you could carry it in your pocket.
Dialogue: 0,0:09:05.21,0:09:07.49,Default,,0000,0000,0000,,Then the walkman appeared.\NA copy of the transistor radio.
Dialogue: 0,0:09:07.49,0:09:10.10,Default,,0000,0000,0000,,And then the MP3,\Na copy of the walkman.
Dialogue: 0,0:09:10.10,0:09:12.56,Default,,0000,0000,0000,,And now the smartphone,\Nwhich is all that together but....
Dialogue: 0,0:09:12.56,0:09:15.02,Default,,0000,0000,0000,,what is that, really?
Dialogue: 0,0:09:15.02,0:09:17.49,Default,,0000,0000,0000,,A small device that sounds in your ears.
Dialogue: 0,0:09:17.49,0:09:20.45,Default,,0000,0000,0000,,For me, the biggest challenge, maybe,\Ntechnologically speaking,
Dialogue: 0,0:09:20.45,0:09:22.37,Default,,0000,0000,0000,,in that thing of the ideas,
Dialogue: 0,0:09:22.38,0:09:25.34,Default,,0000,0000,0000,,might be the rebirth of the cell phone.
Dialogue: 0,0:09:26.37,0:09:32.01,Default,,0000,0000,0000,,The cell phone is\Nthe most democratic thing on Earth.
Dialogue: 0,0:09:32.01,0:09:36.10,Default,,0000,0000,0000,,I've just heard a woman\Ncomplaining on the radio, saying:
Dialogue: 0,0:09:36.10,0:09:38.38,Default,,0000,0000,0000,,"Hey, the poor people take the money
Dialogue: 0,0:09:38.39,0:09:40.83,Default,,0000,0000,0000,,and the first thing they buy\Nis a cell phone."
Dialogue: 0,0:09:40.84,0:09:44.20,Default,,0000,0000,0000,,I understood the real democracy\Nof the cell phone
Dialogue: 0,0:09:44.23,0:09:46.73,Default,,0000,0000,0000,,on a my way to dinner with friends,
Dialogue: 0,0:09:46.73,0:09:48.57,Default,,0000,0000,0000,,when I went by a group of poor guys\Ncollecting paper,
Dialogue: 0,0:09:48.57,0:09:50.41,Default,,0000,0000,0000,,and one of them was talking\Non a cellphone:
Dialogue: 0,0:09:50.41,0:09:52.25,Default,,0000,0000,0000,,"(beep, beep) I'm loading the stuff,\Nplease send me the truck."
Dialogue: 0,0:09:52.25,0:09:54.57,Default,,0000,0000,0000,,And I said to myself:\N"This is huge.
Dialogue: 0,0:09:54.61,0:09:57.17,Default,,0000,0000,0000,,They had no way\Nto communicate before."
Dialogue: 0,0:09:57.61,0:10:03.53,Default,,0000,0000,0000,,The cell phone is absolutelly amazing\Nand yet we haven't found a use for it.
Dialogue: 0,0:10:04.25,0:10:09.53,Default,,0000,0000,0000,,Maybe, that idea, the one\Nthat transforms, like the transistor,
Dialogue: 0,0:10:09.53,0:10:14.86,Default,,0000,0000,0000,,like the guy messing around\Nwho connected the mic to the wire.
Dialogue: 0,0:10:14.86,0:10:20.33,Default,,0000,0000,0000,,Maybe that is the idea missing if we want\Nthe cell phone to stop being the device
Dialogue: 0,0:10:20.33,0:10:25.33,Default,,0000,0000,0000,,with which the companies get\Ntheir revenue, and start being that device
Dialogue: 0,0:10:25.33,0:10:30.17,Default,,0000,0000,0000,,that helps fill the holes in our society,\Nsometimes far away, sometimes close,
Dialogue: 0,0:10:30.17,0:10:31.61,Default,,0000,0000,0000,,here, in Argentina.
Dialogue: 0,0:10:31.61,0:10:35.39,Default,,0000,0000,0000,,Education, for instance,\Nand many, many other things.
Dialogue: 0,0:10:36.97,0:10:40.39,Default,,0000,0000,0000,,Living from air,\Nis the demonstration that,
Dialogue: 0,0:10:40.39,0:10:43.45,Default,,0000,0000,0000,,to listen to the radio,\Nwe don't even need an antenna,
Dialogue: 0,0:10:43.45,0:10:46.87,Default,,0000,0000,0000,,we don't even need the transmiter,\Nwe don't even need the idea.
Dialogue: 0,0:10:47.22,0:10:51.29,Default,,0000,0000,0000,,In 1980, I traveled to Marocco.
Dialogue: 0,0:10:52.55,0:10:58.02,Default,,0000,0000,0000,,In Marrackech, at Jamaa el Fna square,\NI saw some guys standing on the benches
Dialogue: 0,0:10:58.02,0:11:00.81,Default,,0000,0000,0000,,and they were speaking to groups of people.
Dialogue: 0,0:11:00.81,0:11:03.90,Default,,0000,0000,0000,,One speaking to 10 people,\Nanother to 5, and then,
Dialogue: 0,0:11:03.90,0:11:06.100,Default,,0000,0000,0000,,one guy speaking to a group\Nof 80 or 90 people.
Dialogue: 0,0:11:06.100,0:11:10.09,Default,,0000,0000,0000,,(Imitating Arabic)\NThey spoke and people listened,
Dialogue: 0,0:11:10.09,0:11:12.85,Default,,0000,0000,0000,,and every now and then,\Nthe people dropped a coin and left.
Dialogue: 0,0:11:12.85,0:11:16.01,Default,,0000,0000,0000,,My guide was an Italian\Nwho spoke some Spanish, so I asked him:
Dialogue: 0,0:11:16.01,0:11:18.85,Default,,0000,0000,0000,,"What is he speaking about?"\NSo he says:
Dialogue: 0,0:11:18.85,0:11:20.96,Default,,0000,0000,0000,,"The guy is broadcasting the news,
Dialogue: 0,0:11:20.97,0:11:23.90,Default,,0000,0000,0000,,because almost everyone here\Nis an analphabet.
Dialogue: 0,0:11:23.90,0:11:28.62,Default,,0000,0000,0000,,So he listens to the news on the radio,\Nretells it publicly and gets a few coins.
Dialogue: 0,0:11:29.71,0:11:33.51,Default,,0000,0000,0000,,And then I understood the term "rating".
Dialogue: 0,0:11:33.98,0:11:37.14,Default,,0000,0000,0000,,One had 5, the other had 100,
Dialogue: 0,0:11:37.14,0:11:41.06,Default,,0000,0000,0000,,and I asked myself why, if they\Nmust have listened to the same station
Dialogue: 0,0:11:41.06,0:11:45.14,Default,,0000,0000,0000,,and were telling the same things.\NSo the guide said:
Dialogue: 0,0:11:45.14,0:11:49.36,Default,,0000,0000,0000,,"Yes, but the one with 80 people\Nlistening to him
Dialogue: 0,0:11:49.38,0:11:53.96,Default,,0000,0000,0000,,also tells jokes and gossips."\N(Laughter)
Dialogue: 0,0:11:55.39,0:11:58.14,Default,,0000,0000,0000,,So, radio is so much living from air,
Dialogue: 0,0:11:58.14,0:12:01.36,Default,,0000,0000,0000,,that you can make radio\Nwithout a radio, just with people.
Dialogue: 0,0:12:01.82,0:12:05.04,Default,,0000,0000,0000,,I found it totally wonderful.
Dialogue: 0,0:12:05.04,0:12:09.21,Default,,0000,0000,0000,,I'm not denying technology,\Nthe hardware,
Dialogue: 0,0:12:09.21,0:12:13.30,Default,,0000,0000,0000,,I'm not denying everything\Nwe get from it everyday.
Dialogue: 0,0:12:13.30,0:12:17.66,Default,,0000,0000,0000,,Absolutely not.\NI was one of the first PC fans.
Dialogue: 0,0:12:17.66,0:12:22.15,Default,,0000,0000,0000,,When the first Commodore 64\Nappeared, they made us learn
Dialogue: 0,0:12:22.15,0:12:25.98,Default,,0000,0000,0000,,not just how to use it,\Nbut also how to program it.
Dialogue: 0,0:12:25.98,0:12:29.57,Default,,0000,0000,0000,,I started with Basic, then they wanted\Nto make me learn Cobol,
Dialogue: 0,0:12:29.57,0:12:32.11,Default,,0000,0000,0000,,which was impossible to understand.
Dialogue: 0,0:12:32.12,0:12:36.54,Default,,0000,0000,0000,,And then, when the first sound editors\Nappeared, the first digital editors,
Dialogue: 0,0:12:36.74,0:12:39.12,Default,,0000,0000,0000,,I was among the first ones\Nuploading the tapes
Dialogue: 0,0:12:39.12,0:12:43.02,Default,,0000,0000,0000,,and starting with PCs,\NI kind of got addicted to PCs.
Dialogue: 0,0:12:45.46,0:12:47.92,Default,,0000,0000,0000,,And then I said: "OK, this is enough,
Dialogue: 0,0:12:47.92,0:12:49.99,Default,,0000,0000,0000,,I'll use them just for work,\Nand the rest of my life
Dialogue: 0,0:12:50.06,0:12:54.30,Default,,0000,0000,0000,,can be written in this notebook,\Nwhich might not be a tablet,
Dialogue: 0,0:12:54.87,0:12:57.83,Default,,0000,0000,0000,,but is a nice composition notebook.
Dialogue: 0,0:12:58.27,0:13:01.27,Default,,0000,0000,0000,,It can keep all my ideas,\Nand in case of a blackout,
Dialogue: 0,0:13:01.27,0:13:04.54,Default,,0000,0000,0000,,I'll be able to read it with a candle.
Dialogue: 0,0:13:04.54,0:13:10.36,Default,,0000,0000,0000,,But, going back to living from air,\Nand our talk this afternoon,
Dialogue: 0,0:13:11.74,0:13:15.58,Default,,0000,0000,0000,,we need to keep in mind that ideas rule.
Dialogue: 0,0:13:15.58,0:13:20.58,Default,,0000,0000,0000,,We might have computers,\Nbut what is going to lead our lives
Dialogue: 0,0:13:20.58,0:13:24.58,Default,,0000,0000,0000,,is our ideas and our own imagination.
Dialogue: 0,0:13:25.62,0:13:27.58,Default,,0000,0000,0000,,Ideas rule.
Dialogue: 0,0:13:27.58,0:13:29.78,Default,,0000,0000,0000,,They always did, they do now,
Dialogue: 0,0:13:29.78,0:13:33.04,Default,,0000,0000,0000,,and they will rule\Nin every machine in the world
Dialogue: 0,0:13:33.04,0:13:35.78,Default,,0000,0000,0000,,which will join together to kick our asses.
Dialogue: 0,0:13:35.78,0:13:38.26,Default,,0000,0000,0000,,The idea of a lone thinking man,
Dialogue: 0,0:13:38.26,0:13:41.26,Default,,0000,0000,0000,,the idea of a man thinking\Nwhen lights go out,
Dialogue: 0,0:13:41.78,0:13:44.78,Default,,0000,0000,0000,,a man thinking when nothing's left.
Dialogue: 0,0:13:44.78,0:13:48.82,Default,,0000,0000,0000,,The idea is the real thing,\Nthe idea makes us different.
Dialogue: 0,0:13:48.82,0:13:54.22,Default,,0000,0000,0000,,The idea is ours, and the idea is nothing.\NIt's in the air, is pure imagination.
Dialogue: 0,0:13:54.22,0:13:57.86,Default,,0000,0000,0000,,It's like a cosmic nonsense in our heads,
Dialogue: 0,0:13:57.86,0:14:01.54,Default,,0000,0000,0000,,and if we use it right,\Nit will get us that job
Dialogue: 0,0:14:01.54,0:14:04.30,Default,,0000,0000,0000,,that 10 other people already applied for.
Dialogue: 0,0:14:04.30,0:14:08.65,Default,,0000,0000,0000,,Who are they going to hire?\NThe one who thinks better.
Dialogue: 0,0:14:08.65,0:14:11.50,Default,,0000,0000,0000,,Or, in any other aspect of life:
Dialogue: 0,0:14:11.50,0:14:14.50,Default,,0000,0000,0000,,Who is going to get there?\NThe one with the best idea.
Dialogue: 0,0:14:14.50,0:14:20.14,Default,,0000,0000,0000,,Now, if you have good ideas,\Nif you exercise your imagination,
Dialogue: 0,0:14:20.14,0:14:24.57,Default,,0000,0000,0000,,if you work hard, everything that is\Njust going around in the air
Dialogue: 0,0:14:24.57,0:14:26.74,Default,,0000,0000,0000,,with curiosity, willing to play,
Dialogue: 0,0:14:26.74,0:14:29.62,Default,,0000,0000,0000,,and, on top of that,\Nyou have a few computers...
Dialogue: 0,0:14:29.62,0:14:33.19,Default,,0000,0000,0000,,Then, you are ramping up your speed.
Dialogue: 0,0:14:33.19,0:14:35.22,Default,,0000,0000,0000,,I could say that nothing will stop you,
Dialogue: 0,0:14:35.22,0:14:39.07,Default,,0000,0000,0000,,but, if the computer takes over you\Nand you let it do it...
Dialogue: 0,0:14:39.07,0:14:41.80,Default,,0000,0000,0000,,you'd be in trouble.
Dialogue: 0,0:14:41.99,0:14:46.54,Default,,0000,0000,0000,,Because the day the computer\Ntakes over, it turns your brain off.
Dialogue: 0,0:14:46.78,0:14:50.17,Default,,0000,0000,0000,,I've learned that living from air.\NThank you very much.
Dialogue: 0,0:14:50.18,0:14:55.42,Default,,0000,0000,0000,,(Applause)