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Before I get started,

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I just want to say thank you
for allowing us in Mexico,

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the most beautiful country, and
the most beautiful people in the world.

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(Applause)

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[How to Build the Forever Dog]

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Now, I want to show you guys
something pretty amazing.

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It's really incredible actually.

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And it's the story behind this next clip

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that's so incredible.

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Meet Tigger.

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This beautiful pit bull from Waco, Texas,
is rolling around in the grass

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and enjoying the day.

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You see, her birthday just passed.

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And if Tigger could explain herself
very quickly to you guys,

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she'd probably tell you she loves pizza,

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she hates cats,

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and there's this squirrel family
that's on the other side of the fence -

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every morning they tease her;
she hates them too.

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But that's not the most
incredible part of this story.

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This dog's pet parents,
Julie Morris and Brady,

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unknowingly had no idea they were raising

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the tenth oldest dog in the world today.

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A 22-year pit bull

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(Applause)

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which is incredible,
and she's still going strong.

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And so for a lot of pet parents today,
when we say 22, we're like,

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"Jeez. Holy smokes."

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You know, we've heard of
the 14- or the 15-year-old dog, but 22?

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Is it achievable? 


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What if I told you my friends
that once upon a time, the 20-year-old dog

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may have been a natural thing.

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You see, if we go back
8,000 years ago, before the Bible,

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in the second oldest surviving piece
of Western literature,

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there was a story
that was written by Homer,

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and the story was called the Odyssey.

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And what you're seeing is
a metal etching that sits above my desk.

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It was the first interaction
between man and dog.

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But the clue that was in this,
not a lot of people picked up on.

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You see, Odysseus left his house when
his loyal dog, Argos, was just a baby,

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and he came back 20 years later
to return to his old dog.

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Now, I'm not saying that the story
of the Odyssey is a true story,

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but what I am saying is the clue
for the age of a dog

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could have been the fact of that time
when Homer was writing it.

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But are we seeing that today?

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Are we seeing 20 year old dogs?

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In 2010, the British Small Animal
Veterinary Association

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put together a study, done on a survey.

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And today if you ask,
"How old does a typical dog live for?"

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11.3 years is your answer.

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But that's 2010.
Has there been anything updated?

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Ten years later, in 2014,
the Kennel Club did a study

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on a survey of dogs, polar cohort,
but they went back one year.

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One year!

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You talk to longevity experts,
they'll tell you

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that the dog ages seven times
faster than a human.

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What about cats?
We've got to talk about cats.

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Banfield State of Health,
on over 400,000 cats in their database,

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found that the typical cat lives to be 12.

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So as pet parents today, should we settle
for 10-year-old dogs and 12-year-old cats?

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Should this be the norm
or is there something we can do about it?

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And according to the top scientists
in the world, my friends,

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there's something
that we can do about it.

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You see, I spent the last few years
of my life collecting information

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because I want my dogs to live
a very long time, you see.

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I got to sit down with the top scientists,
Ph.D.s, geneticists, microbiologists,

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the best of the best
in cancer research, collecting data.

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And I do this to share it
back to the people.

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And today, Facebook tells me

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that I have the largest
pet health page in the world.

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But that's not my driver.

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My driver are these guys,
the loves of my lives.

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And science tells me today
that the two of these beautiful dogs

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have reached the end of the line,

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that this is it; I should
get ready to lose my dogs.

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But the information that I've been
collecting from these researchers

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is profound information

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that will not only slow down
the aging process,

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but will increase longevity according to
the top scientists in the world.

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But if I had to pick five simple things
that all of you can do

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for your dogs, your cats,
and yourselves, what would they be?

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Five tips to help you
increase your longevity.

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Well, the first thing
is stress resistance.

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We're all stressed out all the time.

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My coffee's too cold this morning;
Wi-Fi is not working - I got one bar.

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We stress about
the silliest things in the world.

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And stress can really effect us.

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In fact, if we looked at
some of the oldest pets in the world,

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Jake Perry, who set
the Guinness World Record twice

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for a 38- and 34-year-old cat.

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When they said to Jake,
"What on earth did you do, Jake?"

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He said, "You know what?
I built my cats a movie theater."

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(Laughter)

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And if they're stressed out,
they watch movies at the end of the night.

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May seem crazy,
but look what he's achieved.

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In fact, there's researchers right now

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traveling around the world
researching Rottweillers.

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Rottweillers die of cancer really early, 
you see - around 8 or 9.

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And what the researchers want to know,
the Rottweillers that live to be 15 or 16,

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what was so special about them?

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They had no stress in their lives.

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Now, we can come home and, we can say,

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"I had a fight with somebody
this morning that pissed me off.

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I'm so angry, but I'm over it,
and my dog can't tell."

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But not according to science.

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According to science, your dog can smell

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if you had a fight earlier on 
in the day or the day before.

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And what's worse is they can adapt
to that emotion that you're feeling.

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You see, that I had to travel all the way
to the other side of the world,

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To the University of Naples,

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where I got to sit down
with Dr. Biagio D'Aniello

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and his team of scientists,

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and they were conducting 
a mind-blowing study

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that literally made major
media headlines all over the world.

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They were collecting sweat samples:
people who watched happy movies

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and people who watched scary movies.

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And they collected the sweat in bottles,
and then they did this unbelievable study.

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In a small room where
there was a pet owner on one side

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and a stranger on the other.

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If they were to take the sweat
of somebody that was happy,

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and the person, and put it in the middle,
how would the dog react?

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And it was unbelievable.

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The second the dog smelled
the happy sweat,

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the dog instantly became happy and wanted 
to meet the stranger on the other side.

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But what would happen

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if they put the sweat
of the person the scary movie?

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Instantly when the dogs
would smell it, they would run,

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they would hide behind the owner.

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Some dog would be so scared
they would press up against the wall,

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and they would want to make
no interaction with anybody.

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And what the scientist found was

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that these dogs were not only
smelling these emotions,

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but they were also adapting
into those emotions.

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And so what's hugely important,
and the one tip that we can talk about,

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is, man, try to get rid of
some of the stress in your life.

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Do some yoga, meditate, go for a walk,
whatever you can do,

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it will affect your pet dramatically
and yourself, believe me.

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When I asked the scientists,

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"What piece of advice would you like
to give to the world?"

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"Take more showers: wipe the sweat off you
so your dog can't smell it."

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The second tip we would talk about,
and this one is really important:

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Caloric restriction.

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If you talked to the top scientists
in the world and you said,

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"How did we go from 11.3 years
all the way to 10?

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How did we do that?"

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Scientists will tell you
it's caloric restriction.

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That's the problem. Why?

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If we were to look at the pet obesity
statistics worldwide right now,

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let's take the top eight countries
in the world, my friends.

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We are seeing a huge increase
in pet obesity.

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If you were to average all the major
countries around the world,

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over 51% of animals - dogs and cats -
are overweight or obese today.

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It's a huge problem.

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So what can we do?

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In the first study of its kind,

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scientists wanted to know

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what would happen
if they took two groups of dogs.

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One group is the way
that we all feed our dogs:

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Ah, I'll just put food in the bowl.
He'll eat when he wants to eat.

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And in the other group,
let's just take 25% out of the bowl.

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What could that do to the overall
longevity of the animal? 25%.

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After the lifetime study
from birth to death,

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the scientists found
that just by reducing food by 25%,

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you could increase the lifespan
of your animal by two extra years.

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Remember, longevity experts say
that animals age seven times faster.

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Do the math.

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So it's hugely important that
we don't feed our animals out of love,

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because we can shorten
their lifespans dramatically.

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Food should nourish you,
but it shouldn't hurt you.

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OK.

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The third tip that I could give you today
is insulin signaling.

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This one's tough.

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I had a hard time with a lot of
scientists with this one.

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But here's what we know: 
eat a lot of sugar, eat a lot of starch,

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and your blood sugars are going to go up.

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When your blood sugar goes up,


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your body does something
and releases something called insulin.

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Now, here's what we know today in science:

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you release a lot of insulin,
it could be toxic.

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Too much insulin can be inflammatory.

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Too much insulin could age you
and can cell replicate.

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Now, he just mentioned to you
that eating a lot of sugars and starches -

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what's the big deal?

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You can't make pet food, kibble,
without getting the stick.

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Try to make a cookie
without starch. Can't do it.

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So, the pet food manufacturer
has to add starch to the food.

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The problem: pet owners
have no idea how much is in it.

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These starches, a.k.a. carbohydrates,
are a major macronutrient.

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So if the pet owner looks up and down
a bag of food, he won't see it.

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The pet food manufacturer tells you
how much fat's in there.

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That's a macronutrient.

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He tells you how much protein's
in there. That's a macronutrient.

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What about the macronutrient
that can fuel your animal?

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You should know about that.

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The entire bowl, over 50% of the bowl
is a macronutrient that feeds your animal,

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and that's carbohydrates.

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And let me tell you,
consuming that many carbohydrates,

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according to science,
can age your pet dramatically.

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And there's an equation

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that the pet food
manufacturers will tell you,

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"Hey, it's online. 
Just go on and do the math yourself."

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Who on earth does that?

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Here's the thing.

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I sat down with Dr. Richard Patton,
40-year nutritionist,

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the man who helped formulate
all of these foods, and I asked him,

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"Dr. Patton, how much starch
is too much starch?"

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And he said to me, "Rodney,
if you went back in time

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before the pet food revolution
of 100 years ago,

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dogs ate meat, seeds, nuts,
berries - you name it."

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Add it all up, it's
four percent carbohydrates.

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Today's dog and cat

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is consuming anywhere
between 50-70% carbohydrates.

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And unless you're testing your dog's
blood sugars every single day,

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unless you're pricking your animals
and taking them to your veterinarian

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and testing their insulin levels,
you could be aging them very quickly.

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So it's very important,
as pet parents around the world,

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we learn how much starches
are in our foods.

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The fourth tip is repair of damage.
Now this one's big.

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If you damage your cells,
you have to fix your cells.

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And how do you do that?

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Talk to any health expert in the world
and they'll tell you

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that your entire immune
system is your gut,

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and when you have a healthy immune system,
you're going to repair cells,

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whether you're human,
whether you're a dog, or you're a cat.

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But what helps a healthy immune system?

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I traveled all the way
to Udine University -

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it can be a very tough one
for being an Italian word -

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where these scientists
were doing something unbelievable.

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Two scientists, Dr. Misa Sandri
and Dr. Bruno Stefanon -

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and these scientists wanted to know

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if feeding dogs a certain type of food 
would help their microbiome,

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make their immune system healthier.

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00:12:36,512 --> 00:12:38,424
So they went through a lot of crap -

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like, no, literally, like a lot of poop -

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analyzing the microbiome of animals,
the bacteria that's inside the poop.

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And what they found was fascinating.

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What these scientists did was
they took two panels of dogs.

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On one side, the dogs ate the traditional
diet of kibble, the dry food in the bowl.

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Here's what's really cool.

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On the other side,


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they replicated that same bowl,
but they just didn't cook it.

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It's the same bowl uncooked
with fresh vegetables and fresh meat.

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And so what kind of impact
would that have on animals?

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Under a microscope,
the results were unbelievable.

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The animals that ate the bowl uncooked
not only had a better microbiome,

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but a more diverse microbiome.

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So when I traveled
to the university in London,

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King's College, Dr. Tim Spector,

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one of the most cited scientists
in the entire world, microbiologist,

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he told me, my friend, the more diverse
that your dog and cats bellies are,

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the longer they'll live.

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And if there's ever a time
to add a little bit of fresh food

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that the good lord put on this planet
for all of us to share,

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share it with your pets.

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OK, the last tip of the day for you guys -
what would it be? Environmental factors.

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Now, this is a tough category to cover. 


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This could be toxins, lawn pesticides,
floor cleaners, candles.

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I wanted to pick one easy
that you could all do.

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And what was that?

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Exercise.

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It's an environmental factor.

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Some of you say, "What's the big deal?"

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If we took two of some of the oldest
living dogs in the world,

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the 31-year-old dog, Maggie,

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who just passed away
a couple of years ago, God love her,

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and the 25-year-old
vegan dog named Bramble.

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What did these two dogs have in common?

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You see, if you asked
Anne Heritage, Bramble's mother,

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she said the one thing that she did
that was critical was exercise.

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Well, I like to walk my dogs 20 minutes
around the neighborhood.

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That'a a joke.

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She gave her dog two hours of exercise
every single day plus swimming.

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My 20-minute walk is a joke.

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And here's what's even crazier.

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When they asked Brian McClaren,

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the man who put together the oldest dog
in the world, and they said to him,

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"Brian, how much exercise
did you give your animal?"

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And remember, exercise lowers stress,
lowers blood sugars, lowers insulin.

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It's the cheapest form of therapy today.

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Brian McClaren said,
"I didn't really exercise my dog.

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You see, I would drive my tractor
and my dog would follow me

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from one end of the farm -
it was only 10 kilometers -

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then I would drive back
to the other side of the farm -

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it was only 10 kilometers -
maybe 20 kilometers a day ...

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every single day.

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Exercise is critical.

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Here's the thing.

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We need more Tiggers on this planet.

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This list that I share
with you, my friends,

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is not for those people who say,
"It's just a dog or a cat.

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I'm OK with 10 or 12; it's fine."

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Don't bother with this list.

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This list if for that pet parent
who lays up at night

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and stares at the ceiling, 
and in his soul,

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he's ripped apart when he thinks about
the moment that he has to lose his pet,

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his best friend.

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This list, my friend,
is for that pet owner.

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I hope this inspires you and these tips
help you create the forever pet.

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Thank you.

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(Applause) (Cheers)