[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.89,0:00:03.28,Default,,0000,0000,0000,,I'm an artist and an engineer.
Dialogue: 0,0:00:03.31,0:00:09.08,Default,,0000,0000,0000,,And lately, I've been thinking a lot\Nabout how technology mediates
Dialogue: 0,0:00:09.10,0:00:11.15,Default,,0000,0000,0000,,the way we perceive reality.
Dialogue: 0,0:00:11.65,0:00:16.29,Default,,0000,0000,0000,,And it's being done\Nin a superinvisible and nuanced way.
Dialogue: 0,0:00:17.26,0:00:20.91,Default,,0000,0000,0000,,Technology is designed\Nto shape our sense of reality
Dialogue: 0,0:00:20.93,0:00:24.74,Default,,0000,0000,0000,,by masking itself as\Nthe actual experience of the world.
Dialogue: 0,0:00:25.43,0:00:30.12,Default,,0000,0000,0000,,As a result, we are becoming\Nunconscious and unaware
Dialogue: 0,0:00:30.14,0:00:32.32,Default,,0000,0000,0000,,that it is happening at all.
Dialogue: 0,0:00:33.36,0:00:35.85,Default,,0000,0000,0000,,Take the glasses\NI usually wear, for example.
Dialogue: 0,0:00:35.87,0:00:39.90,Default,,0000,0000,0000,,These have become part of the way\NI ordinarily experience my surroundings.
Dialogue: 0,0:00:40.35,0:00:41.84,Default,,0000,0000,0000,,I barely notice them,
Dialogue: 0,0:00:41.87,0:00:45.95,Default,,0000,0000,0000,,even though they are constantly\Nframing reality for me.
Dialogue: 0,0:00:46.45,0:00:50.46,Default,,0000,0000,0000,,The technology I am talking about\Nis designed to do the same thing:
Dialogue: 0,0:00:50.49,0:00:52.92,Default,,0000,0000,0000,,change what we see and think
Dialogue: 0,0:00:52.95,0:00:54.71,Default,,0000,0000,0000,,but go unnoticed.
Dialogue: 0,0:00:55.78,0:00:59.05,Default,,0000,0000,0000,,Now, the only time I do notice my glasses
Dialogue: 0,0:00:59.07,0:01:02.33,Default,,0000,0000,0000,,is when something happens\Nto draw my attention to it,
Dialogue: 0,0:01:02.36,0:01:05.87,Default,,0000,0000,0000,,like when it gets dirty\Nor my prescription changes.
Dialogue: 0,0:01:06.48,0:01:11.09,Default,,0000,0000,0000,,So I asked myself,\N"As an artist, what can I create
Dialogue: 0,0:01:11.11,0:01:13.56,Default,,0000,0000,0000,,to draw the same kind of attention
Dialogue: 0,0:01:13.58,0:01:19.76,Default,,0000,0000,0000,,to the ways digital media -- like news\Norganizations, social media platforms,
Dialogue: 0,0:01:19.78,0:01:22.04,Default,,0000,0000,0000,,advertising and search engines --
Dialogue: 0,0:01:22.06,0:01:24.08,Default,,0000,0000,0000,,are shaping our reality?"
Dialogue: 0,0:01:24.80,0:01:29.57,Default,,0000,0000,0000,,So I created a series\Nof perceptual machines
Dialogue: 0,0:01:29.59,0:01:33.16,Default,,0000,0000,0000,,to help us defamiliarize and question
Dialogue: 0,0:01:33.18,0:01:35.30,Default,,0000,0000,0000,,the ways we see the world.
Dialogue: 0,0:01:36.86,0:01:42.89,Default,,0000,0000,0000,,For example, nowadays, many of us\Nhave this kind of allergic reaction
Dialogue: 0,0:01:42.92,0:01:45.41,Default,,0000,0000,0000,,to ideas that are different from ours.
Dialogue: 0,0:01:45.94,0:01:51.60,Default,,0000,0000,0000,,We may not even realize that we've\Ndeveloped this kind of mental allergy.
Dialogue: 0,0:01:52.60,0:01:58.24,Default,,0000,0000,0000,,So I created a helmet that creates\Nthis artificial allergy to the color red.
Dialogue: 0,0:01:58.26,0:02:02.72,Default,,0000,0000,0000,,It simulates this hypersensitivity\Nby making red things look bigger
Dialogue: 0,0:02:02.74,0:02:04.02,Default,,0000,0000,0000,,when you are wearing it.
Dialogue: 0,0:02:04.73,0:02:08.29,Default,,0000,0000,0000,,It has two modes: nocebo and placebo.
Dialogue: 0,0:02:09.27,0:02:14.63,Default,,0000,0000,0000,,In nocebo mode, it creates this\Nsensorial experience of hyperallergy.
Dialogue: 0,0:02:14.65,0:02:17.36,Default,,0000,0000,0000,,Whenever I see red, the red expands.
Dialogue: 0,0:02:18.06,0:02:21.59,Default,,0000,0000,0000,,It's similar to social media's\Namplification effect,
Dialogue: 0,0:02:21.62,0:02:24.21,Default,,0000,0000,0000,,like when you look at something\Nthat bothers you,
Dialogue: 0,0:02:24.24,0:02:27.17,Default,,0000,0000,0000,,you tend to stick with like-minded people
Dialogue: 0,0:02:27.19,0:02:31.78,Default,,0000,0000,0000,,and exchange messages and memes,\Nand you become even more angry.
Dialogue: 0,0:02:32.27,0:02:35.94,Default,,0000,0000,0000,,Sometimes, a trivial\Ndiscussion gets amplified
Dialogue: 0,0:02:35.96,0:02:38.36,Default,,0000,0000,0000,,and blown way out of proportion.
Dialogue: 0,0:02:39.04,0:02:43.56,Default,,0000,0000,0000,,Maybe that's even why\Nwe are living in the politics of anger.
Dialogue: 0,0:02:44.76,0:02:48.17,Default,,0000,0000,0000,,In placebo mode, it's\Nan artificial cure for this allergy.
Dialogue: 0,0:02:48.58,0:02:50.87,Default,,0000,0000,0000,,Whenever you see red, the red shrinks.
Dialogue: 0,0:02:51.62,0:02:54.49,Default,,0000,0000,0000,,It's a palliative, like in digital media.
Dialogue: 0,0:02:54.52,0:02:57.42,Default,,0000,0000,0000,,When you encounter people\Nwith different opinions,
Dialogue: 0,0:02:57.44,0:02:58.92,Default,,0000,0000,0000,,we will unfollow them,
Dialogue: 0,0:02:58.94,0:03:01.69,Default,,0000,0000,0000,,remove them completely out of our feeds.
Dialogue: 0,0:03:02.34,0:03:05.55,Default,,0000,0000,0000,,It cures this allergy by avoiding it.
Dialogue: 0,0:03:05.57,0:03:10.12,Default,,0000,0000,0000,,But this way of intentionally\Nignoring opposing ideas
Dialogue: 0,0:03:10.14,0:03:14.20,Default,,0000,0000,0000,,makes human community\Nhyperfragmented and separated.
Dialogue: 0,0:03:15.34,0:03:18.40,Default,,0000,0000,0000,,The device inside the helmet\Nreshapes reality
Dialogue: 0,0:03:18.43,0:03:21.38,Default,,0000,0000,0000,,and projects into our eyes\Nthrough a set of lenses
Dialogue: 0,0:03:21.40,0:03:23.32,Default,,0000,0000,0000,,to create an augmented reality.
Dialogue: 0,0:03:23.94,0:03:28.72,Default,,0000,0000,0000,,I picked the color red,\Nbecause it's intense and emotional,
Dialogue: 0,0:03:28.74,0:03:30.70,Default,,0000,0000,0000,,it has high visibility
Dialogue: 0,0:03:30.72,0:03:32.00,Default,,0000,0000,0000,,and it's political.
Dialogue: 0,0:03:32.39,0:03:33.65,Default,,0000,0000,0000,,So what if we take a look
Dialogue: 0,0:03:33.68,0:03:36.73,Default,,0000,0000,0000,,at the last American\Npresidential election map
Dialogue: 0,0:03:36.75,0:03:37.92,Default,,0000,0000,0000,,through the helmet?
Dialogue: 0,0:03:37.94,0:03:38.95,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:38.97,0:03:42.54,Default,,0000,0000,0000,,You can see that it doesn't matter\Nif you're a Democrat or a Republican,
Dialogue: 0,0:03:42.57,0:03:46.56,Default,,0000,0000,0000,,because the mediation\Nalters our perceptions.
Dialogue: 0,0:03:46.58,0:03:49.71,Default,,0000,0000,0000,,The allergy exists on both sides.
Dialogue: 0,0:03:51.13,0:03:52.45,Default,,0000,0000,0000,,In digital media,
Dialogue: 0,0:03:52.48,0:03:55.61,Default,,0000,0000,0000,,what we see every day\Nis often mediated,
Dialogue: 0,0:03:55.64,0:03:57.37,Default,,0000,0000,0000,,but it's also very nuanced.
Dialogue: 0,0:03:57.76,0:03:59.75,Default,,0000,0000,0000,,If we are not aware of this,
Dialogue: 0,0:03:59.78,0:04:05.18,Default,,0000,0000,0000,,we will keep being vulnerable\Nto many kinds of mental allergies.
Dialogue: 0,0:04:06.90,0:04:10.41,Default,,0000,0000,0000,,Our perception is not only\Npart of our identities,
Dialogue: 0,0:04:10.43,0:04:14.73,Default,,0000,0000,0000,,but in digital media, it's also\Na part of the value chain.
Dialogue: 0,0:04:15.99,0:04:19.57,Default,,0000,0000,0000,,Our visual field is packed\Nwith so much information
Dialogue: 0,0:04:19.59,0:04:25.10,Default,,0000,0000,0000,,that our perception has become\Na commodity with real estate value.
Dialogue: 0,0:04:26.04,0:04:29.56,Default,,0000,0000,0000,,Designs are used to exploit\Nour unconscious biases,
Dialogue: 0,0:04:29.59,0:04:33.07,Default,,0000,0000,0000,,algorithms favor content\Nthat reaffirms our opinions,
Dialogue: 0,0:04:33.09,0:04:37.28,Default,,0000,0000,0000,,so that every little corner\Nof our field of view is being colonized
Dialogue: 0,0:04:37.31,0:04:38.65,Default,,0000,0000,0000,,to sell ads.
Dialogue: 0,0:04:39.40,0:04:43.42,Default,,0000,0000,0000,,Like, when this little red dot\Ncomes out in your notifications,
Dialogue: 0,0:04:43.44,0:04:47.69,Default,,0000,0000,0000,,it grows and expands,\Nand to your mind, it's huge.
Dialogue: 0,0:04:48.57,0:04:51.93,Default,,0000,0000,0000,,So I started to think of ways\Nto put a little dirt,
Dialogue: 0,0:04:51.96,0:04:54.65,Default,,0000,0000,0000,,or change the lenses of my glasses,
Dialogue: 0,0:04:54.68,0:04:56.78,Default,,0000,0000,0000,,and came up with another project.
Dialogue: 0,0:04:57.42,0:05:01.22,Default,,0000,0000,0000,,Now, keep in mind this is conceptual.\NIt's not a real product.
Dialogue: 0,0:05:01.68,0:05:03.75,Default,,0000,0000,0000,,It's a web browser plug-in
Dialogue: 0,0:05:03.77,0:05:08.12,Default,,0000,0000,0000,,that could help us to notice\Nthe things that we would usually ignore.
Dialogue: 0,0:05:08.71,0:05:12.48,Default,,0000,0000,0000,,Like the helmet,\Nthe plug-in reshapes reality,
Dialogue: 0,0:05:12.50,0:05:15.90,Default,,0000,0000,0000,,but this time, directly\Ninto the digital media itself.
Dialogue: 0,0:05:17.07,0:05:20.22,Default,,0000,0000,0000,,It shouts out the hidden filtered voices.
Dialogue: 0,0:05:20.25,0:05:21.82,Default,,0000,0000,0000,,What you should be noticing now
Dialogue: 0,0:05:21.84,0:05:24.35,Default,,0000,0000,0000,,will be bigger and vibrant,
Dialogue: 0,0:05:24.38,0:05:28.67,Default,,0000,0000,0000,,like here, this story about gender bias\Nemerging from the sea of cats.
Dialogue: 0,0:05:28.70,0:05:30.72,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:30.74,0:05:36.16,Default,,0000,0000,0000,,The plug-in could dilute the things\Nthat are being amplified by an algorithm.
Dialogue: 0,0:05:36.83,0:05:38.53,Default,,0000,0000,0000,,Like, here in this comment section,
Dialogue: 0,0:05:38.55,0:05:41.62,Default,,0000,0000,0000,,there are lots of people shouting\Nabout the same opinions.
Dialogue: 0,0:05:42.11,0:05:44.98,Default,,0000,0000,0000,,The plug-in makes\Ntheir comments super small.
Dialogue: 0,0:05:45.00,0:05:46.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:46.04,0:05:51.29,Default,,0000,0000,0000,,So now the amount of pixel presence\Nthey have on the screen
Dialogue: 0,0:05:51.31,0:05:55.87,Default,,0000,0000,0000,,is proportional to the actual value\Nthey are contributing to the conversation.
Dialogue: 0,0:05:55.89,0:05:57.83,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:59.34,0:06:02.98,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:04.92,0:06:08.98,Default,,0000,0000,0000,,The plug-in also shows the real estate\Nvalue of our visual field
Dialogue: 0,0:06:09.00,0:06:12.46,Default,,0000,0000,0000,,and how much of our perception\Nis being commoditized.
Dialogue: 0,0:06:12.91,0:06:14.50,Default,,0000,0000,0000,,Different from ad blockers,
Dialogue: 0,0:06:14.52,0:06:16.100,Default,,0000,0000,0000,,for every ad you see on the web page,
Dialogue: 0,0:06:17.02,0:06:20.43,Default,,0000,0000,0000,,it shows the amount of money\Nyou should be earning.
Dialogue: 0,0:06:20.45,0:06:21.70,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:22.36,0:06:24.65,Default,,0000,0000,0000,,We are living in a battlefield\Nbetween reality
Dialogue: 0,0:06:24.67,0:06:26.92,Default,,0000,0000,0000,,and commercial distributed reality,
Dialogue: 0,0:06:27.33,0:06:32.42,Default,,0000,0000,0000,,so the next version of the plug-in\Ncould strike away that commercial reality
Dialogue: 0,0:06:32.44,0:06:35.24,Default,,0000,0000,0000,,and show you things as they really are.
Dialogue: 0,0:06:35.26,0:06:37.05,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:38.34,0:06:41.96,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:43.18,0:06:46.79,Default,,0000,0000,0000,,Well, you can imagine how many directions\Nthis could really go.
Dialogue: 0,0:06:46.82,0:06:51.23,Default,,0000,0000,0000,,Believe me, I know the risks are high\Nif this were to become a real product.
Dialogue: 0,0:06:52.01,0:06:54.94,Default,,0000,0000,0000,,And I created this with good intentions
Dialogue: 0,0:06:54.97,0:06:58.81,Default,,0000,0000,0000,,to train our perception\Nand eliminate biases.
Dialogue: 0,0:06:58.83,0:07:02.56,Default,,0000,0000,0000,,But the same approach\Ncould be used with bad intentions,
Dialogue: 0,0:07:02.58,0:07:05.79,Default,,0000,0000,0000,,like forcing citizens\Nto install a plug-in like that
Dialogue: 0,0:07:05.81,0:07:07.94,Default,,0000,0000,0000,,to control the public narrative.
Dialogue: 0,0:07:08.77,0:07:11.50,Default,,0000,0000,0000,,It's challenging to make it\Nfair and personal
Dialogue: 0,0:07:11.53,0:07:14.68,Default,,0000,0000,0000,,without it just becoming\Nanother layer of mediation.
Dialogue: 0,0:07:15.93,0:07:18.60,Default,,0000,0000,0000,,So what does all this mean for us?
Dialogue: 0,0:07:19.23,0:07:22.96,Default,,0000,0000,0000,,Even though technology\Nis creating this isolation,
Dialogue: 0,0:07:22.99,0:07:26.59,Default,,0000,0000,0000,,we could use it to make\Nthe world connected again
Dialogue: 0,0:07:26.61,0:07:29.86,Default,,0000,0000,0000,,by breaking the existing model\Nand going beyond it.
Dialogue: 0,0:07:30.51,0:07:33.85,Default,,0000,0000,0000,,By exploring how we interface\Nwith these technologies,
Dialogue: 0,0:07:33.87,0:07:39.06,Default,,0000,0000,0000,,we could step out of our habitual,\Nalmost machine-like behavior
Dialogue: 0,0:07:39.08,0:07:41.75,Default,,0000,0000,0000,,and finally find common ground\Nbetween each other.
Dialogue: 0,0:07:42.92,0:07:44.70,Default,,0000,0000,0000,,Technology is never neutral.
Dialogue: 0,0:07:45.19,0:07:48.21,Default,,0000,0000,0000,,It provides a context and frames reality.
Dialogue: 0,0:07:48.23,0:07:51.12,Default,,0000,0000,0000,,It's part of the problem\Nand part of the solution.
Dialogue: 0,0:07:51.62,0:07:57.26,Default,,0000,0000,0000,,We could use it to uncover our blind spots\Nand retrain our perception
Dialogue: 0,0:07:57.95,0:08:01.46,Default,,0000,0000,0000,,and consequently, choose\Nhow we see each other.
Dialogue: 0,0:08:01.89,0:08:03.08,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:08:03.11,0:08:05.79,Default,,0000,0000,0000,,(Applause)