[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.09,0:00:03.51,Default,,0000,0000,0000,,I'm an artist and an engineer,
Dialogue: 0,0:00:03.51,0:00:06.13,Default,,0000,0000,0000,,and lately I've been thinking a lot
Dialogue: 0,0:00:06.13,0:00:11.12,Default,,0000,0000,0000,,about how technology mediates\Nthe way we perceive reality.
Dialogue: 0,0:00:11.76,0:00:14.96,Default,,0000,0000,0000,,And it's being done in a super-invisible
Dialogue: 0,0:00:14.96,0:00:16.93,Default,,0000,0000,0000,,and nuanced way.
Dialogue: 0,0:00:17.51,0:00:21.01,Default,,0000,0000,0000,,Technology is designed\Nto shape our sense of reality
Dialogue: 0,0:00:21.01,0:00:24.90,Default,,0000,0000,0000,,by masking itself as\Nthe actual experience of the world.
Dialogue: 0,0:00:25.43,0:00:30.44,Default,,0000,0000,0000,,As a result, we are becoming\Nunconscious and unaware
Dialogue: 0,0:00:30.44,0:00:32.63,Default,,0000,0000,0000,,that it is happening at all.
Dialogue: 0,0:00:33.36,0:00:35.96,Default,,0000,0000,0000,,Take the glasses\NI usually wear, for example.
Dialogue: 0,0:00:35.96,0:00:40.58,Default,,0000,0000,0000,,These have become part of the way\NI ordinarily experience my surroundings.
Dialogue: 0,0:00:40.58,0:00:42.15,Default,,0000,0000,0000,,I barely notice them,
Dialogue: 0,0:00:42.15,0:00:46.06,Default,,0000,0000,0000,,even though they are constantly\Nframing reality for me.
Dialogue: 0,0:00:46.65,0:00:50.58,Default,,0000,0000,0000,,The technology I am talking about\Nis designed to do the same thing:
Dialogue: 0,0:00:50.58,0:00:52.79,Default,,0000,0000,0000,,change what we see and think,
Dialogue: 0,0:00:52.79,0:00:54.88,Default,,0000,0000,0000,,but go unnoticed.
Dialogue: 0,0:00:55.38,0:00:58.90,Default,,0000,0000,0000,,Now, the only time I do notice my glasses
Dialogue: 0,0:00:58.90,0:01:02.52,Default,,0000,0000,0000,,is when something happens\Nto draw my attention to it,
Dialogue: 0,0:01:02.52,0:01:06.31,Default,,0000,0000,0000,,like when it gets dirty\Nor my prescription changes.
Dialogue: 0,0:01:06.54,0:01:09.87,Default,,0000,0000,0000,,So I ask myself, as an artist,
Dialogue: 0,0:01:09.87,0:01:13.71,Default,,0000,0000,0000,,what can I create to draw\Nthe same kind of attention
Dialogue: 0,0:01:13.71,0:01:15.91,Default,,0000,0000,0000,,to the ways digital media
Dialogue: 0,0:01:15.91,0:01:18.85,Default,,0000,0000,0000,,like news organization,\Nsocial media platforms,
Dialogue: 0,0:01:18.85,0:01:22.56,Default,,0000,0000,0000,,advertising and search engines,
Dialogue: 0,0:01:22.56,0:01:24.73,Default,,0000,0000,0000,,are shaping our reality?
Dialogue: 0,0:01:25.10,0:01:29.59,Default,,0000,0000,0000,,So I created a series\Nof perceptual machines
Dialogue: 0,0:01:29.59,0:01:32.35,Default,,0000,0000,0000,,to help us defamiliarize and question
Dialogue: 0,0:01:32.35,0:01:34.91,Default,,0000,0000,0000,,the ways we see the world.
Dialogue: 0,0:01:35.63,0:01:42.83,Default,,0000,0000,0000,,For example, nowadays, many of us\Nhave this kind of allergic reaction
Dialogue: 0,0:01:42.83,0:01:46.22,Default,,0000,0000,0000,,to ideas that are different from ours.
Dialogue: 0,0:01:46.22,0:01:51.88,Default,,0000,0000,0000,,We may not even realize that we've\Ndeveloped this kind of mental allergy.
Dialogue: 0,0:01:52.31,0:01:57.98,Default,,0000,0000,0000,,So I created a helmet that creates\Nthis artificial allergy to the color red.
Dialogue: 0,0:01:58.19,0:02:00.79,Default,,0000,0000,0000,,It simulates this hypersensitivity
Dialogue: 0,0:02:00.79,0:02:04.20,Default,,0000,0000,0000,,by making red things look bigger\Nwhen you are wearing it.
Dialogue: 0,0:02:05.06,0:02:08.36,Default,,0000,0000,0000,,It has two modes: nocebo and placebo.
Dialogue: 0,0:02:08.92,0:02:14.90,Default,,0000,0000,0000,,In nocebo mode, it creates this\Nsensorial experience of hyper-allergy.
Dialogue: 0,0:02:14.90,0:02:18.19,Default,,0000,0000,0000,,Whenever I see red, the red expands.
Dialogue: 0,0:02:18.37,0:02:21.93,Default,,0000,0000,0000,,It's similar to social media's\Namplification effect,
Dialogue: 0,0:02:21.93,0:02:22.21,Default,,0000,0000,0000,,like when you look at something\Nthat bothers you,
Dialogue: 0,0:02:22.21,0:02:27.27,Default,,0000,0000,0000,,you tend to stick with like-minded people
Dialogue: 0,0:02:27.49,0:02:32.38,Default,,0000,0000,0000,,and exchange messages and memes\Nand it will become even more angry.
Dialogue: 0,0:02:32.58,0:02:35.03,Default,,0000,0000,0000,,Sometimes, a trivial discussion
Dialogue: 0,0:02:35.03,0:02:38.67,Default,,0000,0000,0000,,gets amplified and blown\Nway out of proportion.
Dialogue: 0,0:02:39.19,0:02:43.94,Default,,0000,0000,0000,,Maybe that's even why\Nwe are living in the politics of anger.
Dialogue: 0,0:02:45.01,0:02:48.36,Default,,0000,0000,0000,,In placebo mode, it's\Nan artificial cure for this allergy.
Dialogue: 0,0:02:48.64,0:02:51.81,Default,,0000,0000,0000,,Whenever you see red, the red shrinks.
Dialogue: 0,0:02:51.81,0:02:54.06,Default,,0000,0000,0000,,It's a palliative, like in digital media.
Dialogue: 0,0:02:54.06,0:02:56.93,Default,,0000,0000,0000,,When you encounter people\Nwith different opinions,
Dialogue: 0,0:02:57.69,0:02:59.19,Default,,0000,0000,0000,,we will unfollow them,
Dialogue: 0,0:02:59.19,0:03:02.35,Default,,0000,0000,0000,,remove them completely out of your feeds.
Dialogue: 0,0:03:02.61,0:03:05.82,Default,,0000,0000,0000,,It cures this allergy by avoiding it.
Dialogue: 0,0:03:05.82,0:03:09.36,Default,,0000,0000,0000,,But this way of intentionally\Nignoring opposing ideas
Dialogue: 0,0:03:09.36,0:03:14.20,Default,,0000,0000,0000,,makes human community\Nhyper-fragmented and separated.
Dialogue: 0,0:03:15.60,0:03:18.74,Default,,0000,0000,0000,,The device inside the helmet\Nreshapes reality
Dialogue: 0,0:03:18.74,0:03:21.79,Default,,0000,0000,0000,,and projects into our eyes\Nthrough a set of lenses
Dialogue: 0,0:03:21.79,0:03:24.15,Default,,0000,0000,0000,,to create and augmented reality.
Dialogue: 0,0:03:24.38,0:03:27.79,Default,,0000,0000,0000,,I picked the color red
Dialogue: 0,0:03:27.79,0:03:29.76,Default,,0000,0000,0000,,because it's intense and emotional,
Dialogue: 0,0:03:29.76,0:03:31.16,Default,,0000,0000,0000,,it has high visibility,
Dialogue: 0,0:03:31.16,0:03:32.64,Default,,0000,0000,0000,,and it's political.
Dialogue: 0,0:03:32.64,0:03:36.45,Default,,0000,0000,0000,,So what if we take a look\Nat the last American presidential map
Dialogue: 0,0:03:36.45,0:03:38.51,Default,,0000,0000,0000,,through the helmet.
Dialogue: 0,0:03:38.51,0:03:39.39,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:39.39,0:03:43.09,Default,,0000,0000,0000,,You can see that it doesn't matter\Nif you're a Democrat or a Republican,
Dialogue: 0,0:03:43.09,0:03:46.58,Default,,0000,0000,0000,,because the mediation\Nalters our perceptions.
Dialogue: 0,0:03:46.58,0:03:50.26,Default,,0000,0000,0000,,The allergy exists on both sides.
Dialogue: 0,0:03:51.21,0:03:54.46,Default,,0000,0000,0000,,In digital media, what we see every day
Dialogue: 0,0:03:54.46,0:03:55.86,Default,,0000,0000,0000,,is often mediated,
Dialogue: 0,0:03:55.86,0:03:58.00,Default,,0000,0000,0000,,but it's also very nuanced.
Dialogue: 0,0:03:58.00,0:04:00.64,Default,,0000,0000,0000,,If we are not aware of this,
Dialogue: 0,0:04:00.64,0:04:07.04,Default,,0000,0000,0000,,we will keep being vulnerable\Nto many kinds of mental allergies.
Dialogue: 0,0:04:07.04,0:04:10.51,Default,,0000,0000,0000,,Our perception is not only\Npart of our identities,
Dialogue: 0,0:04:10.51,0:04:16.28,Default,,0000,0000,0000,,but in digital media, it's also\Na part of the value chain.
Dialogue: 0,0:04:16.28,0:04:19.60,Default,,0000,0000,0000,,Our visual field is packed\Nwith so much information
Dialogue: 0,0:04:19.60,0:04:25.89,Default,,0000,0000,0000,,that our perception has become\Na commodity with real estate value.
Dialogue: 0,0:04:26.27,0:04:29.65,Default,,0000,0000,0000,,Designs are used to exploit\Nour unconscious biases,
Dialogue: 0,0:04:29.65,0:04:33.16,Default,,0000,0000,0000,,algorithms favor content\Nthat reaffirms our opinions,
Dialogue: 0,0:04:33.16,0:04:37.100,Default,,0000,0000,0000,,so that every little corner\Nof our field of view is being colonized
Dialogue: 0,0:04:37.100,0:04:39.40,Default,,0000,0000,0000,,to sell ads.
Dialogue: 0,0:04:39.66,0:04:43.74,Default,,0000,0000,0000,,Like, when this little red dot\Ncomes out in your notifications,
Dialogue: 0,0:04:43.74,0:04:47.99,Default,,0000,0000,0000,,it grows and expands\Nand to your mind, it's huge.
Dialogue: 0,0:04:48.87,0:04:52.71,Default,,0000,0000,0000,,So I started to think of ways\Nto put a little dirt,
Dialogue: 0,0:04:52.71,0:04:55.04,Default,,0000,0000,0000,,or change the lenses of my glasses,
Dialogue: 0,0:04:55.04,0:04:57.84,Default,,0000,0000,0000,,and came up with another project.
Dialogue: 0,0:04:57.84,0:05:01.88,Default,,0000,0000,0000,,Now, keep in mind this is conceptual.\NIt's not a real product.
Dialogue: 0,0:05:01.88,0:05:04.28,Default,,0000,0000,0000,,It's a web browser plugin
Dialogue: 0,0:05:04.28,0:05:08.100,Default,,0000,0000,0000,,that could help us to notice\Nthe things that we would usually ignore.
Dialogue: 0,0:05:08.100,0:05:12.76,Default,,0000,0000,0000,,Like the helmet,\Nthe plugin reshapes reality,
Dialogue: 0,0:05:12.76,0:05:17.32,Default,,0000,0000,0000,,but this time directly\Ninto the digital media itself.
Dialogue: 0,0:05:17.32,0:05:20.40,Default,,0000,0000,0000,,It shouts the hidden filtered voices.
Dialogue: 0,0:05:20.40,0:05:22.49,Default,,0000,0000,0000,,What you should be noticing now
Dialogue: 0,0:05:22.49,0:05:24.38,Default,,0000,0000,0000,,will be bigger and vibrant,
Dialogue: 0,0:05:24.38,0:05:28.34,Default,,0000,0000,0000,,like here, this story about gender bias\Nemerging from the sea of cats.
Dialogue: 0,0:05:28.34,0:05:29.67,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:29.67,0:05:35.74,Default,,0000,0000,0000,,The plugin could dilute the things\Nthat are being amplified by an algorithm.
Dialogue: 0,0:05:36.07,0:05:38.83,Default,,0000,0000,0000,,Like, here in this comment section,
Dialogue: 0,0:05:38.83,0:05:42.42,Default,,0000,0000,0000,,there are lots of people shouting\Nabout the same opinions.
Dialogue: 0,0:05:42.42,0:05:46.19,Default,,0000,0000,0000,,The plugin makes\Ntheir comments super-small.
Dialogue: 0,0:05:46.41,0:05:50.49,Default,,0000,0000,0000,,So now the amount of pixel presence\Nthey have on the screen
Dialogue: 0,0:05:50.49,0:05:55.89,Default,,0000,0000,0000,,is proportional to the actual value\Nthey are contributing to the conversation.
Dialogue: 0,0:05:55.89,0:05:57.83,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:58.77,0:06:01.79,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:05.19,0:06:09.22,Default,,0000,0000,0000,,The plugin also shows the real estate\Nvalue of our visual field,
Dialogue: 0,0:06:09.22,0:06:12.97,Default,,0000,0000,0000,,and how much of our perception\Nis being commoditized.
Dialogue: 0,0:06:12.97,0:06:15.00,Default,,0000,0000,0000,,Different from ad blockers,
Dialogue: 0,0:06:15.00,0:06:17.56,Default,,0000,0000,0000,,for every ad you see on the webpage,
Dialogue: 0,0:06:17.56,0:06:21.37,Default,,0000,0000,0000,,it shows the amount of money\Nyou should be earning.
Dialogue: 0,0:06:21.37,0:06:22.64,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:22.64,0:06:23.97,Default,,0000,0000,0000,,We are living in a battlefield
Dialogue: 0,0:06:23.97,0:06:27.62,Default,,0000,0000,0000,,between reality and commercial\Ndistributive reality,
Dialogue: 0,0:06:27.62,0:06:31.85,Default,,0000,0000,0000,,so the next version of the plugin\Ncould strike away that commercial reality
Dialogue: 0,0:06:31.85,0:06:35.54,Default,,0000,0000,0000,,and show you things are they really are.
Dialogue: 0,0:06:35.92,0:06:37.71,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:39.43,0:06:43.08,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:43.08,0:06:47.00,Default,,0000,0000,0000,,Well, you can imagine how many directions\Nthis could really go.
Dialogue: 0,0:06:47.00,0:06:51.88,Default,,0000,0000,0000,,Believe me, I know the risks are high\Nif this were to become a real product,
Dialogue: 0,0:06:51.88,0:06:55.47,Default,,0000,0000,0000,,and I created this with good intentions
Dialogue: 0,0:06:55.47,0:06:57.30,Default,,0000,0000,0000,,to train our perception\Nand eliminate biases.
Dialogue: 0,0:06:57.30,0:07:02.58,Default,,0000,0000,0000,,But the same approach\Ncould be used with bad intentions,
Dialogue: 0,0:07:02.58,0:07:06.45,Default,,0000,0000,0000,,like forcing citizens to install a plugin\Nlike that to control the public narrative.
Dialogue: 0,0:07:06.45,0:07:12.80,Default,,0000,0000,0000,,It's challenging to make it\Nfair and personal
Dialogue: 0,0:07:12.80,0:07:15.93,Default,,0000,0000,0000,,without it just becoming\Nanother layer of mediation.
Dialogue: 0,0:07:15.93,0:07:19.23,Default,,0000,0000,0000,,So what does all this mean for us?
Dialogue: 0,0:07:19.46,0:07:23.26,Default,,0000,0000,0000,,Even though technology\Nis creating this isolation,
Dialogue: 0,0:07:23.26,0:07:26.73,Default,,0000,0000,0000,,we could use it to make\Nthe world connected again
Dialogue: 0,0:07:26.73,0:07:30.36,Default,,0000,0000,0000,,by breaking the existing model\Nand going beyond it.
Dialogue: 0,0:07:30.78,0:07:34.01,Default,,0000,0000,0000,,By exploring how we interface\Nwith these technologies,
Dialogue: 0,0:07:34.01,0:07:39.26,Default,,0000,0000,0000,,we could step out of our habitual,\Nalmost machine-like behavior
Dialogue: 0,0:07:39.26,0:07:42.33,Default,,0000,0000,0000,,and finally find common ground\Nbetween each other.
Dialogue: 0,0:07:43.16,0:07:45.56,Default,,0000,0000,0000,,Technology is never neutral.
Dialogue: 0,0:07:45.56,0:07:48.46,Default,,0000,0000,0000,,It provides a context and frames reality.
Dialogue: 0,0:07:48.46,0:07:51.88,Default,,0000,0000,0000,,It's part of the problem\Nand part of the solution.
Dialogue: 0,0:07:51.88,0:07:58.16,Default,,0000,0000,0000,,We could use it to uncover our blind spots\Nand retrain our perception,
Dialogue: 0,0:07:58.16,0:08:02.16,Default,,0000,0000,0000,,and consequently choose\Nhow we see each other.
Dialogue: 0,0:08:02.16,0:08:03.73,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:08:03.73,0:08:06.41,Default,,0000,0000,0000,,(Applause)