[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:23.17,0:00:25.62,Default,,0000,0000,0000,,I would have loved a day off today,\Nby the way.
Dialogue: 0,0:00:26.85,0:00:31.37,Default,,0000,0000,0000,,I would like to talk to you\Nabout why many ehealth projects fail.
Dialogue: 0,0:00:31.40,0:00:34.12,Default,,0000,0000,0000,,And I really think\Nthat the most important thing of it
Dialogue: 0,0:00:34.14,0:00:36.48,Default,,0000,0000,0000,,is that we stopped listening to patients.
Dialogue: 0,0:00:37.09,0:00:39.12,Default,,0000,0000,0000,,And one thing we did at Radboud University
Dialogue: 0,0:00:39.15,0:00:41.17,Default,,0000,0000,0000,,is we appointed a Chief Listening Officer,
Dialogue: 0,0:00:41.19,0:00:43.49,Default,,0000,0000,0000,,which is Corine Jansen,\Nshe's in the audience,
Dialogue: 0,0:00:43.55,0:00:45.60,Default,,0000,0000,0000,,and is perfectly hosting all the speakers.
Dialogue: 0,0:00:45.65,0:00:47.58,Default,,0000,0000,0000,,Please give her a big round of applause.
Dialogue: 0,0:00:47.62,0:00:49.69,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:00:50.00,0:00:52.94,Default,,0000,0000,0000,,You see, the thing she does\Nis just listen.
Dialogue: 0,0:00:53.28,0:00:54.88,Default,,0000,0000,0000,,Not in a very scientific way --
Dialogue: 0,0:00:54.91,0:00:58.90,Default,,0000,0000,0000,,she puts up a little cup\Nof coffee or a cup of tea
Dialogue: 0,0:00:59.19,0:01:01.84,Default,,0000,0000,0000,,and asks patients, family, relatives,
Dialogue: 0,0:01:01.86,0:01:03.02,Default,,0000,0000,0000,,"What's up?
Dialogue: 0,0:01:03.05,0:01:04.55,Default,,0000,0000,0000,,How could we help you?"
Dialogue: 0,0:01:04.96,0:01:06.61,Default,,0000,0000,0000,,And we think, we like to think,
Dialogue: 0,0:01:06.63,0:01:08.46,Default,,0000,0000,0000,,that this is one of the major problems
Dialogue: 0,0:01:08.48,0:01:10.61,Default,,0000,0000,0000,,why all -- maybe not all --
Dialogue: 0,0:01:10.64,0:01:12.48,Default,,0000,0000,0000,,but most of the ehealth projects fail,
Dialogue: 0,0:01:12.50,0:01:14.06,Default,,0000,0000,0000,,since we stopped listening.
Dialogue: 0,0:01:14.71,0:01:16.01,Default,,0000,0000,0000,,This is my weight scale.
Dialogue: 0,0:01:17.58,0:01:20.45,Default,,0000,0000,0000,,It's a very simple thing.\NIt's got one knob, on/off.
Dialogue: 0,0:01:20.76,0:01:22.80,Default,,0000,0000,0000,,And every morning I hop on it.
Dialogue: 0,0:01:23.55,0:01:25.48,Default,,0000,0000,0000,,And yes, I've got a challenge,
Dialogue: 0,0:01:25.50,0:01:26.68,Default,,0000,0000,0000,,as you might see.
Dialogue: 0,0:01:27.33,0:01:29.94,Default,,0000,0000,0000,,And I put my challenge on 95 kg.
Dialogue: 0,0:01:30.34,0:01:33.28,Default,,0000,0000,0000,,But the thing is that\Nit's made this simple
Dialogue: 0,0:01:33.54,0:01:35.13,Default,,0000,0000,0000,,that whenever I hop on,
Dialogue: 0,0:01:35.15,0:01:37.74,Default,,0000,0000,0000,,it sends my data to Google Health as well.
Dialogue: 0,0:01:38.59,0:01:41.85,Default,,0000,0000,0000,,And it's collected\Nby my general practitioner as well,
Dialogue: 0,0:01:41.88,0:01:45.28,Default,,0000,0000,0000,,so he can see what's my problem in weight,
Dialogue: 0,0:01:45.30,0:01:48.98,Default,,0000,0000,0000,,not on the very moment\Nthat I need cardiologic support
Dialogue: 0,0:01:49.00,0:01:50.19,Default,,0000,0000,0000,,or something like it,
Dialogue: 0,0:01:50.22,0:01:52.28,Default,,0000,0000,0000,,but also looking backward.
Dialogue: 0,0:01:52.87,0:01:54.23,Default,,0000,0000,0000,,But there's another thing.
Dialogue: 0,0:01:54.26,0:01:55.74,Default,,0000,0000,0000,,As some of you might know,
Dialogue: 0,0:01:55.76,0:01:58.09,Default,,0000,0000,0000,,I've got more than 4000\Nfollowers on Twitter.
Dialogue: 0,0:01:58.11,0:02:01.73,Default,,0000,0000,0000,,So every morning, I hop on my weight scale
Dialogue: 0,0:02:01.75,0:02:03.02,Default,,0000,0000,0000,,and before I'm in my car,
Dialogue: 0,0:02:03.04,0:02:04.35,Default,,0000,0000,0000,,people start talking to me,
Dialogue: 0,0:02:04.37,0:02:06.67,Default,,0000,0000,0000,,"I think you need\Na light lunch today, Lucien."
Dialogue: 0,0:02:06.70,0:02:07.85,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:07.87,0:02:10.01,Default,,0000,0000,0000,,But that's the nicest thing\Nthat could happen,
Dialogue: 0,0:02:10.04,0:02:11.59,Default,,0000,0000,0000,,since this is peer pressure.
Dialogue: 0,0:02:11.62,0:02:14.59,Default,,0000,0000,0000,,Peer pressure used to help patients --
Dialogue: 0,0:02:15.30,0:02:17.14,Default,,0000,0000,0000,,since this could be used for obesity,
Dialogue: 0,0:02:17.17,0:02:20.76,Default,,0000,0000,0000,,it could be used\Nto stop patients from smoking.
Dialogue: 0,0:02:20.78,0:02:22.02,Default,,0000,0000,0000,,But on the other hand,
Dialogue: 0,0:02:22.05,0:02:25.58,Default,,0000,0000,0000,,it also could be used\Nto get people out of their chairs
Dialogue: 0,0:02:25.60,0:02:29.23,Default,,0000,0000,0000,,and try to work together\Nin some kind of gaming activity
Dialogue: 0,0:02:29.25,0:02:31.50,Default,,0000,0000,0000,,to get more control of their health.
Dialogue: 0,0:02:33.20,0:02:34.77,Default,,0000,0000,0000,,And things go faster.
Dialogue: 0,0:02:34.91,0:02:36.92,Default,,0000,0000,0000,,And as Daniel streched out already,
Dialogue: 0,0:02:37.49,0:02:40.43,Default,,0000,0000,0000,,he said - it will be soon available\Nnext week.
Dialogue: 0,0:02:40.84,0:02:43.10,Default,,0000,0000,0000,,There will be this little\Nblood pressure meter.
Dialogue: 0,0:02:43.14,0:02:45.78,Default,,0000,0000,0000,,connected to an iPhone\Nor something or other.
Dialogue: 0,0:02:46.38,0:02:49.13,Default,,0000,0000,0000,,And people will be able, from their homes,
Dialogue: 0,0:02:49.15,0:02:50.71,Default,,0000,0000,0000,,to take their blood pressure,
Dialogue: 0,0:02:50.73,0:02:52.42,Default,,0000,0000,0000,,send it to their doctor
Dialogue: 0,0:02:52.44,0:02:55.13,Default,,0000,0000,0000,,and eventually share it\Nwith others, for instance,
Dialogue: 0,0:02:55.16,0:02:57.06,Default,,0000,0000,0000,,for over a 100 dollars.
Dialogue: 0,0:02:57.09,0:03:00.06,Default,,0000,0000,0000,,And this is the point\Nwhere patients get into position
Dialogue: 0,0:03:00.58,0:03:03.54,Default,,0000,0000,0000,,and can collect,\Nnot only their own control again,
Dialogue: 0,0:03:03.56,0:03:05.48,Default,,0000,0000,0000,,be captain of their own ship,
Dialogue: 0,0:03:05.51,0:03:07.82,Default,,0000,0000,0000,,but also can help us in health care
Dialogue: 0,0:03:07.85,0:03:09.83,Default,,0000,0000,0000,,due to the challenges that we face,
Dialogue: 0,0:03:09.85,0:03:12.69,Default,,0000,0000,0000,,like health-care cost explosion,
Dialogue: 0,0:03:12.71,0:03:14.56,Default,,0000,0000,0000,,doubled demand and things like that,
Dialogue: 0,0:03:15.98,0:03:19.48,Default,,0000,0000,0000,,make techniques that are easy to use
Dialogue: 0,0:03:19.55,0:03:21.22,Default,,0000,0000,0000,,and everybody can use it,
Dialogue: 0,0:03:21.29,0:03:24.63,Default,,0000,0000,0000,,and start with this\Nto embrace patients in the team.
Dialogue: 0,0:03:25.06,0:03:27.32,Default,,0000,0000,0000,,And you can do this\Nwith techniques like this,
Dialogue: 0,0:03:27.34,0:03:28.88,Default,,0000,0000,0000,,but also by crowdsourcing.
Dialogue: 0,0:03:29.31,0:03:30.92,Default,,0000,0000,0000,,And one of the things we did,
Dialogue: 0,0:03:30.94,0:03:34.27,Default,,0000,0000,0000,,that I would like to share with you\Nintroduced by a little video.
Dialogue: 0,0:03:34.29,0:03:37.75,Default,,0000,0000,0000,,(Music)
Dialogue: 0,0:04:42.04,0:04:46.26,Default,,0000,0000,0000,,(Heart-beat)
Dialogue: 0,0:04:46.28,0:04:48.92,Default,,0000,0000,0000,,We've all got\Nnavigation controls in our car.
Dialogue: 0,0:04:48.94,0:04:51.18,Default,,0000,0000,0000,,We maybe even have it in our cellphone.
Dialogue: 0,0:04:51.50,0:04:53.87,Default,,0000,0000,0000,,We perfectly know where all the ATMs are,
Dialogue: 0,0:04:53.90,0:04:55.80,Default,,0000,0000,0000,,just about the city of Maastricht.
Dialogue: 0,0:04:56.23,0:04:59.26,Default,,0000,0000,0000,,The other thing is we know\Nwhere all the gas stations are.
Dialogue: 0,0:04:59.79,0:05:02.22,Default,,0000,0000,0000,,And sure, we could find fast food chains.
Dialogue: 0,0:05:02.87,0:05:07.05,Default,,0000,0000,0000,,But where would be the nearest AED\Nto help this patient?
Dialogue: 0,0:05:07.97,0:05:09.84,Default,,0000,0000,0000,,We asked around, and nobody knew.
Dialogue: 0,0:05:10.57,0:05:14.68,Default,,0000,0000,0000,,Nobody knew where\Nthe nearest lifesaving AED
Dialogue: 0,0:05:14.71,0:05:16.30,Default,,0000,0000,0000,,was to be obtained right now.
Dialogue: 0,0:05:16.79,0:05:19.22,Default,,0000,0000,0000,,So what we did,\Nwe crowdsourced the Netherlands.
Dialogue: 0,0:05:19.24,0:05:21.92,Default,,0000,0000,0000,,We set up a website, and asked the crowd,
Dialogue: 0,0:05:21.95,0:05:24.26,Default,,0000,0000,0000,,"If you see an AED, please submit it,
Dialogue: 0,0:05:24.28,0:05:27.08,Default,,0000,0000,0000,,tell us where it is,\Ntell us when it's open,"
Dialogue: 0,0:05:27.10,0:05:30.06,Default,,0000,0000,0000,,since sometimes in office hours\Nit's closed, of course.
Dialogue: 0,0:05:30.39,0:05:33.46,Default,,0000,0000,0000,,And over 10,000 AEDs in the Netherlands
Dialogue: 0,0:05:33.49,0:05:34.92,Default,,0000,0000,0000,,already have been submitted.
Dialogue: 0,0:05:35.65,0:05:39.64,Default,,0000,0000,0000,,The next step we took\Nwas to find the applications for it.
Dialogue: 0,0:05:39.67,0:05:41.30,Default,,0000,0000,0000,,And we built an iPad application.
Dialogue: 0,0:05:41.74,0:05:44.77,Default,,0000,0000,0000,,We made an application\Nfor Layar: Augmented Reality,
Dialogue: 0,0:05:44.79,0:05:46.54,Default,,0000,0000,0000,,to find these AEDs.
Dialogue: 0,0:05:46.56,0:05:48.84,Default,,0000,0000,0000,,And whenever you are\Nin a city like Maastricht,
Dialogue: 0,0:05:48.87,0:05:51.47,Default,,0000,0000,0000,,and somebody collapses,\Nyou can use your iPhone,
Dialogue: 0,0:05:51.49,0:05:55.04,Default,,0000,0000,0000,,and within the next weeks\Nalso your Microsoft cellphone,
Dialogue: 0,0:05:55.06,0:05:56.48,Default,,0000,0000,0000,,to find the nearest AED,
Dialogue: 0,0:05:56.50,0:05:58.03,Default,,0000,0000,0000,,which can save lives.
Dialogue: 0,0:05:58.53,0:05:59.84,Default,,0000,0000,0000,,And as of today,
Dialogue: 0,0:05:59.86,0:06:02.55,Default,,0000,0000,0000,,we would like to introduce this,\Nnot only as AED4EU,
Dialogue: 0,0:06:02.58,0:06:04.29,Default,,0000,0000,0000,,which is what the product is called,
Dialogue: 0,0:06:04.32,0:06:06.08,Default,,0000,0000,0000,,but also AED4US.
Dialogue: 0,0:06:06.10,0:06:08.62,Default,,0000,0000,0000,,And we would like to start this\Non a worldwide level.
Dialogue: 0,0:06:08.64,0:06:12.89,Default,,0000,0000,0000,,And ask all of our colleagues\Nin the rest of the world,
Dialogue: 0,0:06:12.91,0:06:14.96,Default,,0000,0000,0000,,colleague universities, to help us
Dialogue: 0,0:06:14.98,0:06:17.61,Default,,0000,0000,0000,,to find and work and act like a hub
Dialogue: 0,0:06:17.63,0:06:20.96,Default,,0000,0000,0000,,to crowdsource all these AEDs\Nall around the world,
Dialogue: 0,0:06:20.98,0:06:23.95,Default,,0000,0000,0000,,that whenever you're on holiday\Nand somebody collapses,
Dialogue: 0,0:06:23.97,0:06:27.45,Default,,0000,0000,0000,,might it be your own relative\Nor someone just in front of you,
Dialogue: 0,0:06:27.48,0:06:29.05,Default,,0000,0000,0000,,you can find this.
Dialogue: 0,0:06:29.08,0:06:30.79,Default,,0000,0000,0000,,The other thing we would like to ask
Dialogue: 0,0:06:30.81,0:06:32.89,Default,,0000,0000,0000,,is of companies also all over the world
Dialogue: 0,0:06:32.91,0:06:35.95,Default,,0000,0000,0000,,that will be able to help us\Nvalidate these AEDs.
Dialogue: 0,0:06:35.97,0:06:37.79,Default,,0000,0000,0000,,These might be courier services
Dialogue: 0,0:06:37.81,0:06:39.50,Default,,0000,0000,0000,,or cable guys, for instance,
Dialogue: 0,0:06:39.53,0:06:41.89,Default,,0000,0000,0000,,just to see whether\Nthe AED that is submitted
Dialogue: 0,0:06:41.91,0:06:43.48,Default,,0000,0000,0000,,is still in place.
Dialogue: 0,0:06:43.50,0:06:45.38,Default,,0000,0000,0000,,So please help us on this one
Dialogue: 0,0:06:45.40,0:06:48.35,Default,,0000,0000,0000,,and try to make not only\Nhealth a little bit better,
Dialogue: 0,0:06:48.38,0:06:49.54,Default,,0000,0000,0000,,but take control of it.
Dialogue: 0,0:06:50.50,0:06:51.93,Default,,0000,0000,0000,,And that would be my talk.
Dialogue: 0,0:06:51.97,0:06:53.13,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:06:53.16,0:06:55.24,Default,,0000,0000,0000,,(Applause)