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It's 1903

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and this extraordinary guy 
named Teddy Roosevelt

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is standing on the edge 
of the Grand Canyon

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and at that time people wanted
to create hotels and spas

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and turn the Grand Canyon in 1903 


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intoa profit-making disneyland 
of the environment.

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And he stood and said no. 


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And he created a tipping point for
the environmental movement

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and for the world.

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He said: "leave it as it is.

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the ages have been at work on it 
and man can only mar it."

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(Aplauses)

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The world would have been
a different place today

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without those words,
those tipping point words

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from Presidente Theodore Roosevelt.

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Fas forward his fifth cousin,
President Franklin Roosevelt,

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30 years later - 1933 -
in the midst of a huge crises

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the great Depression of America,
said a few words

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to create a tipping point 
towards healing for the USA.

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"First of all. Let me ask
certain my firm belief

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that the only thing we have
to fear is fear itself

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nameless unreasoning 
unjustified terror

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which paralyzes needed up 
to convert it free and what that."

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The world would have been
a different place

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without those words at that time
from that man.

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So in my 30 years of studying
in public speaking

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and great speeches

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I've found that 
there are seven secrets

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that great speakers do 
that other people don't.

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and it's my belief that 
every single human being

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can be a great speaker 
and that their words

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can create a tipping point,

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and that their words and their
essencecan change the world.

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The first secret is about words 
and understanding that words

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can be the best, 
the most amazing in the world

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but they only actually touch 
people and communicate

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seven percent of the impact 
that one human being has on another.

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Voice tone, the variation
in your voice, the enthusiams,

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the love, the passion that 
comes through your voice,

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38% percent your body language

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are you looking into someone's eyes

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or are you looking over their 
head and not connected.

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So words, voice tone 
and body language,

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those are the three vehicles,
the tree pathways

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that great communication happens in.