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It's 1903, and this extraordinary guy
named Teddy Roosevelt

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is standing on the edge
of the Grand Canyon.

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At that time, people wanted
to create hotels and spas

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and turn the Grand Canyon, in 1903,

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intoa profit-making Disneyland
of the environment.

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And he stood and said no. 


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And he created a tipping point
for the environmental movement

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and for the world.

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He said, "Leave it as it is.

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The ages have been at work on it
and man can only mar it."

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(Applause)

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The world would have been
a different place today

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without those words,

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those tipping point words
from President Theodore Roosevelt.

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Fast forward, his fifth cousin,
President Franklin Roosevelt,

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30 years later, 1933,
in the midst of a huge crisis,

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the Great Depression of America,

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said a few words to create a tipping point
towards healing for the United States.

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Franklin Roosevelt: First of all,
let me assert my firm belief

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that the only thing
we have to fear is fear itself,

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nameless, unreasoning, unjustified terror,

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which paralyzes needed efforts
to convert retreat into advance.

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Richard Greene: The world
would have been a different place

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without those words,
at that time, from that man.

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So, in my 30 years of studying
public speaking and great speeches,

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I found that there are seven secrets

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that great speakers do,
that other people don't,

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and it's my belief
that every single human being

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can be a great speaker,

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and that their words
can create a tipping point,

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and that their words and their essence
can change the world.

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The first secret is about words

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and understanding
that words can be the best,

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the most amazing in the world,

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but they only actually touch people

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and communicate 7% of the impact
that one human being has on another.

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Voice tone - the variation in your voice,
the enthusiasm, the love,

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the passion that comes
through your voice - 38%.

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Your body language:
are you looking into someone's eyes,

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or are you looking over their head
and not connected?

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So words, voice tone, and body language,

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those are the three vehicles,
the three pathways,

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that great communication happens in.

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Secret number four.

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What most people do
is they throw so much data out,

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trying to prove that they are smart,
trying to get all the content out.

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Words are the 7%.

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What's important is what is that one thing
that you want to leave people with?

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What is that headline?
That's what makes a great speech.

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That's what we are talking about today.

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Secret number five is fascinating.

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If you are afraid - are any of you
afraid of public speaking?

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41% of the world, across cultures,

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is terrified almost to the point,
and often to the point,

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of actually turning down
speaking appointments.

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Whether they are political leaders,

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or business leaders,
or charitable leaders,

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they turn down opportunities
to shake the world

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because they are scared.

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There are a lot of reasons
why people are scared,

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but in my experience,
the number one reason

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is that we don't know
what public speaking really is.

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We don't know the true definition.

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The true definition of public speaking

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is that public speaking is nothing more
than having a conversation from your heart

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about something that you are
authentically passionate about, right?

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If you think it's a performance,

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you are going to be 0% you and 100% actor,

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and we don't get to see
and experience and feel who you are.

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So, I want you to write the word speech
down on a piece of paper,

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and I want you to put a circle around it,
and I want you to put a line through it.

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I don't want you ever, ever
to give another speech.

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That's not what great speakers do.

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They don't give a speech;
they don't give a performance;

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they don't make
a presentation to the audience;

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they have what?

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They have a conversation with.

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It's a circle. It brings us all together.

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We are a web, connected
to every other person.

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That's what great speakers do.

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When I first met Princess Diana,

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she looks me in the eyes and says,

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"You know, I am so scared
of public speaking,

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and I wish that I could do
what Charles does."

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Now, this was when they
were actually breaking up,

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so it was even more difficult
for her to admit that.

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And I said, "What does he do?"

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"Well, he just stands up there,
and he tells this funny joke,

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and then he moves on,
and he is completely unfazed by it."

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And I told her that Prince Charles
doesn't have what she has.

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And what she had, was what touched
and moved the world.

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People connected with her
on a human level.

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And all you need to do,
Your Royal Highness,

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is just share from your heart,
that huge heart that you have,

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and your gut,

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and people will love you.

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Even through the speech that scares you,

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they will feel you; they will know you;
they will connect with you.

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That's far more effective
than giving a speech,

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than telling a funny joke
but not sharing your heart.

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So, secret number six -

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and you'll notice this
in some of the speakers -

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is that we actually
have five parts of our brain.

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Those five different senses -

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seeing, hearing, smelling,
tasting, touching, and feeling -

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translate into four different actual
communication languages.

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Speak one of them,
you're not going to be very good.

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Speak two of them, you'll be average,
no matter who you are.

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Speak all four, no matter who you are,
you're going to rock the world.

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Because you're going to be giving
every person in the audience

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something that they can connect to.

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And visual is the energy;
it's the language of energy.

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It's Robin Williams -
I've used him as an example,

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and I'm going to continue
to use him as an example.

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How amazing was Robin Williams.

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Auditory is the ability to translate
details of what you see,

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what you think, what you feel
into a story, into words.

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Ronald Reagan was a great example of that.

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Auditory/Digital, that's
the Albert Einstein, the Bill Gates.

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The analytical, statistically
driven kind of information.

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If you don't have that, you don't have
the foundation of credibility.

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People go, "Wow,
that person is very charming,

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but there is no there there."

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Kinesthetic is the James Earl Jones,
the Morgan Freeman, the Barry White.

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Oh, baby ...

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(Laughter)

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It's the poet Ali.

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It's that connecting thing that is inside
of each and every one of us,

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that is the most important thing,
in being a speaker,

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in being a communicator.

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And then seven, you can just
have this and nothing else,

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and you will still rock the world.

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As so many people do.

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And that is your authentic passion.

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What is it that is so effing cool
that you just have to share it,

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or so effing compelling?

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And I use that middle word,
you can use whatever version you want,

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because it's a visceral thing,
it's not intellectual.

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So let's go back on our
chronological tour of great speeches

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that have created
tipping points in the world.

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Now this person, Lou Gehrig,
didn't create a tipping point

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in terms of the global
geopolitics of the world,

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but he created a tipping point

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in terms of understanding
the human spirit and his own.

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Here it was, as you all know,
he was diagnosed with ALS.

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He tried to play, couldn't play.

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He had to end his career,
and Yankee Stadium held a day for him -

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Lou Gehrig day, it was in 1939.

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He gets out there.

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He, like so many of you,
was petrified of public speaking.

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And he is there; he is there,

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and then, just when it's time
for him to go on, he starts backing away.

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He said, "I can't do this.
I can't do this."

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His manager comes up to him,
puts his arm around him, says,

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"Lou, they're all here for you,
my friend. They're all here for you."

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And walks him up and he goes,
and this is what he says.

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Lou Gehrig: Today,

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I consider myself the luckiest man
on the face of the earth.

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RG: Everyone who studies public speaking
puts that speech in their list.

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It's just unbelievable, the sense
of gratitude that this man had

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in the middle of his own personal crisis.

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But let's go to the next year.

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A huge tipping point
is about to happen for Great Britain

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and their battle against Nazi Germany.

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Three days before the speech,
King George goes to Winston Churchill

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and says, "Please, I want you
to be the Prime Minister.

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We've got to do something;
we've got to face this threat."

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And this is Winston Churchill.
It's just audio.

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They didn't have the video
in the House of Commons in 1940.

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Winston Churchill: In stage of the house,

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and I said to those
who joined the government,

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I have nothing to offer
but blood, toil, tears, and sweat.

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RG: The world would
have been a different place

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without Winston Churchill and those words,

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and that level of conviction,
leadership, and resolve.

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Let's move forward now.

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I have three from John F. Kennedy,
and you'll see why.

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This one, you all know about.

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He was following an old general,
Dwight D. Eisenhower.

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He is in his 40s, a whole new era
for America and the world.

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You'll be familiar with the first part
of this but probably not the second.

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John F. Kennedy: My fellow Americans,

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ask not what your country can do for you,

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ask what you can do for your country.

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(Cheering) (Applause)

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RG: He continues.

187
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JFK: My fellow citizens of the world,

188
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ask not what America will do for you

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but what together we can do
for the freedom of man.

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(Cheering) (Applause)

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RG: The world became a different place

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because of that speech
and that new president.

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And he proved it several times,
a couple years later at Rice University,

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he is talking about his authentic passion:

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put a man on the moon.

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Listen to the level of detail here,

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and notice that this
is such a visionary leader

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that he even commits himself
and the United States of America

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when we don't even at that point
know how to do it.

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JFK: We shall send to the moon,

201
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240,000 miles away

202
00:11:03,231 --> 00:11:05,797
from the control station in Houston,

203
00:11:05,797 --> 00:11:10,176
a giant rocket, more than 300 feet tall,

204
00:11:10,176 --> 00:11:12,349
the length of this football field,

205
00:11:12,349 --> 00:11:14,343
made of new metal alloys,

206
00:11:14,780 --> 00:11:17,788
some of which have not yet been invented,

207
00:11:17,788 --> 00:11:21,047
capable of standing heat and stress,

208
00:11:21,047 --> 00:11:23,537
several times more
than have ever been experienced,

209
00:11:24,227 --> 00:11:28,051
fitted together with a precision
better than the finest watch,

210
00:11:28,765 --> 00:11:30,692
carrying all the equipment needed

211
00:11:30,692 --> 00:11:36,242
for propulsion, guidance, control,
communications, food and survival,

212
00:11:36,242 --> 00:11:40,868
on an untried mission,
to an unknown celestial body,

213
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and then return it safely to earth,

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re-entering the atmosphere
at speeds of over 25,000 miles per hour,

215
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causing heat about half that
of the temperature of the sun,

216
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almost as hot as it is here today,

217
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and do all this, and do it right,

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and do it first before this decade is out,

219
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then we must be bold.

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RG: How amazing was that?

221
00:12:08,590 --> 00:12:11,374
Sadly, he didn't get to live to see that.

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But he made it happen
through his vision, his leadership,

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and creating that tipping point
with that speech.

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And then, as you know,
the famous speech, he is in Berlin.

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The West Berliners are suffering mightily.

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He goes in and says they're not alone.

227
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JFK: All free men, wherever they may live,

228
00:12:31,176 --> 00:12:32,676
as citizens of Berlin,

229
00:12:33,866 --> 00:12:36,476
and therefore as a free man,

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I take pride in the words:
Ich bin ein Berliner.

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(Cheering) (Applause)

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RG: OK, so,

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00:12:51,992 --> 00:12:55,232
next year after that,
or actually later that year,

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00:12:55,232 --> 00:12:58,244
Dr. Martin Luther King,
I think you've all been aware of this,

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no one would doubt that this speech,
half of which he ad-libbed,

236
00:13:04,099 --> 00:13:06,239
ad-libbed this speech,

237
00:13:06,239 --> 00:13:08,294
shook the world
and created a tipping point.

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Martin Luther King: I have a dream

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00:13:10,204 --> 00:13:11,936
(Applause)

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00:13:11,936 --> 00:13:16,954
that my four little children
will one day, live in a nation,

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where they will not be judged
by the color of their skin

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but by the content of their character.

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I have a dream today.

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(Cheering) (Applause)

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RG: If only it were true,

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and we're making progress
because of that speech.

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Barbara Jordan, someone you may not know,
Texas Congresswoman,

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was the last person to speak
at the Watergate Committee,

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talking about whether we, in fact,
were going to impeach Richard Nixon.

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She was a freshman congresswoman;
it was around midnight,

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and yet, her words with that incredible
voice tone of hers

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shook the world and catalyzed
the movement against Richard Nixon.

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Barbara Jordan: Today, I am an inquisitor,

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and hyperbole would not be fictional

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and would not overstate
the solemnness that I feel right now.

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My faith in the Constitution is whole;
it is complete; it is total.

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And I am not going to sit here
and be an idle spectator

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to the diminution, the subversion,

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the destruction of the Constitution.

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RG: Barack Obama.

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BO: Tonight is a particular honor for me
because, let's face it,

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my presence on this stage
is pretty unlikely.

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RG: And that's it, right there,
that speech was a tipping point.

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It changed America,
whether you like him or not,

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that one speech in 2004
changed America.

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We don't have audio of this.

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But one of my favorite speeches ever
is a speech given by Albert Einstein.

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He says: the most beautiful and deepest
experience a man can have

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is the sense of the mysterious.

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To sense that behind anything
that can be experienced

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there is a something
that our mind cannot grasp

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and whose beauty and simplicity
are but a feeble reflection ...

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To me, it suffices
to wonder at these secrets

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and to attempt humbly
to grasp with my mind

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a mere image of the lofty structure
of all that there is.

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And he did that and created a shift,

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where we understood
how matter and energy are the same,

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and created a new paradigm,
and some people even think

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that it mirrors this ancient symbol
for God called Ohm.

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If you look at it, there is a backward E,

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there is an equal sign, there is an M,
which is on its side,

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there is a C, and there is a supernumerary
that also looks like the square.

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E=MC2, thousands of years ago,

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reflected in Albert Einstein's
discovery in 1906.

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I want to play this, in my opinion

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this is the most powerful
couple minutes of recorded oratory,

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recorded tipping-point speech making
in the history of the world.

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Feel it and notice,

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this is the last speech
he gave before he died.

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He died, and it was obvious he knew it,
he died the next day.

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MLK: Like anybody, I would like to live,

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a long life, longevity has its place.

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But I'm not concerned about that now.

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I just want to do God's will.

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And He's allowed me
to go up to the mountain.

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And I've looked over,

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and I've seen the promised land.

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I may not get there with you,
but I want you to know tonight

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that we as a people,
will get to the promised land.

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(Cheering) (Applause)

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So I'm happy, tonight.

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I'm not worried about anything;
I'm not fearing any man.

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My eyes have seen the glory
of the coming of the Lord.

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RG: So, are you afraid of public speaking?

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If so, you're along with
half of the people on the planet.

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The way over that is to see it
as a conversation from your heart

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and to ask yourself this one question:

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What is my Dharma?

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What is it that I am passionate about
that I want to share with the world?

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Something that my unique DNA,

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which is contained in every one
of 50 trillion cells

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carried in 50,000 atomic bombs
worth of energy,

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that's what Einstein said,

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will allow me to be out in the world,
make a difference,

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and give speeches, share my passion,
and make the world a better place.

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Every single person I've worked with
has the ability, in their own way,

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to break through,

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to make the world a better place,
to bring that passion out,

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and to create a tipping point that will
change every single thing on the planet,

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and indeed, make the world a better place.

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And I encourage you,
to, please, step through the fear,

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share your passion,
share who you are authentically

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and make that difference.

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Thank you all so much.

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(Applause) (Cheering)