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It's 1903

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and this extraordinary guy 
named Teddy Roosevelt

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is standing on the edge 
of the Grand Canyon

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and at that time people wanted
to create hotels and spas

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and turn the Grand Canyon, in 1903,

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intoa profit-making disneyland 
of the environment.

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And he stood and said no. 


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And he created a tipping point for
the environmental movement

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and for the world.

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He said: "leave it as it is.

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the ages have been at work on it 
and man can only mar it."

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(Aplauses)

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The world would have been
a different place today

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without those words,
those tipping point words

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from President Theodore Roosevelt.

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Fast forward, his fifth cousin,
President Franklin Roosevelt,

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30 years later - 1933 -
in the midst of a huge crisis,

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the great Depression of America,
said a few words

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to create a tipping point 
towards healing for the USA.

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"First of all. Let me assert my firm belief

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that the only thing we have
to fear is fear itself,

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nameless unreasoning 
unjustified terror

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which paralyzes needed efforts to convert retreat into advance."

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The world would have been
a different place

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without those words, at that time,
from that man.

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So, in my 30 years of studying public speaking

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and great speeches,

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I've found that 
there are seven secrets

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that great speakers do, 
that other people don't.

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and it's my belief that 
every single human being

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can be a great speaker 
and that their words

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can create a tipping point,

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and that their words and their
essencecan change the world.

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The first secret is about words 
and understanding that words

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can be the best, 
the most amazing in the world

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but they only actually touch 
people and communicate

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seven percent of the impact 
that one human being has on another.

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Voice tone, the variation
in your voice, the enthusiams,

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the love, the passion that 
comes through your voice,

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38% percent your body language

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are you looking into someone's eyes

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or are you looking over their 
head and not connected.

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So words, voice tone 
and body language,

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those are the three vehicles,
the tree pathways

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that great communication happens in.

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Secret #4

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What most people do, is that they throw so much datas out,

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trying to prove that they are smart,

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trying to get all the content out.

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Words are the seven percent.

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What is important is what is that one thing you want to leave people with?

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What is that headline? That's what makes a great speech.

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And that's what we are talking about today.

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Secret #5 is fascinating.

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If you are afraid or if any of you are afraid of public speeking,

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41% of the World, across cultures,

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is terrified almost to the point and often to the point

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of actually turning down speaking appointements.

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Wether they are political leaders, or business leaders or charitable leaders,

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they turn down opportunities to shake the World,

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because they are scared.

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There are a lot of reasons why people are scared

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but in my experience, the number One reason is:

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that we don't know what public speaking really is.

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We don't know the true definition.

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The true definition of public speaking is

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that public speaking is nothing more

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than having a conversation from your heart,

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about something you are authentically passionate about.

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If you think it's a performance,

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you are going to be a 0% you and a 100% actor,

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we don't get to see and experience and feel who you are.

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So, I want you to write the word "speech", down, on a piece of paper,

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and I want you to put a circle around it.

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and I want you to put a line through it.

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I don't want you ever, ever to give an other speech.

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That's not what great speakers do.

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They don't give a speech, they don't give a performance,

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they don't make a presentation to the audience,

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they have what?

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They have a conversation with, it's a circle.

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It brings us all together, we are a web, connected to every other person.

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And that's what great speakers do.

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When I first met Princess Diana,

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she looks me in the eye and says:

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"You know I am so scared of public speaking and I wish that I could do what Charles does".

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It was when they were actually breaking up so it was even more difficult for her to admit that.

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And I said: "What does he do? "

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"Well, he just stands up there and he tells these funny jokes and then he moves on

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and he is completly unphased by it."

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And I told her that Prince Charles doesn't have what she has.

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And what she had, was what touched and moved the world.

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People connected to her on a human level.

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And all you need to do, your royal highness,

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is just share from your heart, that huge heart that you have,

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and your guts and people will love you.

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Even through the speech that scares you,

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they will feel you, they will know you, they will connect with you.

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And that's far more effective than giving a speech,

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than telling a funny joke but not sharing your heart.

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So, secret #6,

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and you've noticed that in some of the speakers,

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we actually have 5 parts of our brain.

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Those 5 different senses,

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seing, hearing, smelling, tasting, touching and feeling,

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translated in 4 actual communication languages.

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Speak one of them, you're not gonna be very good.

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Speak 2 of them, you're gonna be average, no matter who you are.

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Speak all 4, no matter who you are, you're gonna rock the World.

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Because you're gonna be giving every person in the audience, something that they can connect to.

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And visualize the energy, it's the energy of energy.

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It's Robby Williams, I used to give him as an exemple and I'm gonna continue to use him as an exemple.

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How amazing was Robbin Williams.

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Auditories, the ability to translate details of what you see what you think, what you feel,

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into a story, into words.

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Ronald Reagan was a great example of that.

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Auditory/ Digital, that's the Albert Einstein, the Bill Gates.

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The analytical, statistically driven kind of information.

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You don' have that, you don't have the fondation of credibility.

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People are gonna go: "Woah, that person is charming but there is no there there."

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Kinaesthetic is the James Earl Jones, the Morgan Freeman, The Barry White.

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Oh Baby...

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It's the poet's alley,

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it's that connecting thing that is in each and everyone of us.

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That is the most important thing, in being a speaker, in being a communicator.

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#7, you could just have this and nothing else and you would still rock the word.

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As so many people do.

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And that is your authentic passion.

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What is it that is so effing cool that you just have to share it?

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Or that is so effing compelling?

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And I use that middle word, you can use whatever version you want,

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because it's a distraught thing, it's not intellectual.

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So let's go back on our chronological tour of great speeches that have created tipping points in the world.

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Lou Gehrig didn't created a tipping point in terms of global geopolitics in the world

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But he created a tiping point in understanding the human spirit and his own.

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Here it was as you all know that he was diagnosed with ALS. He tried to play, he couldn't play,

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He had to end his carreer,