It's 1903
and this extraordinary guy
named Teddy Roosevelt
is standing on the edge
of the Grand Canyon
and at that time people wanted
to create hotels and spas
and turn the Grand Canyon, in 1903,
intoa profit-making disneyland
of the environment.
And he stood and said no.
And he created a tipping point for
the environmental movement
and for the world.
He said: "leave it as it is.
the ages have been at work on it
and man can only mar it."
(Aplauses)
The world would have been
a different place today
without those words,
those tipping point words
from President Theodore Roosevelt.
Fast forward, his fifth cousin,
President Franklin Roosevelt,
30 years later - 1933 -
in the midst of a huge crisis,
the great Depression of America,
said a few words
to create a tipping point
towards healing for the USA.
"First of all. Let me assert my firm belief
that the only thing we have
to fear is fear itself,
nameless unreasoning
unjustified terror
which paralyzes needed efforts to convert retreat into advance."
The world would have been
a different place
without those words, at that time,
from that man.
So, in my 30 years of studying public speaking
and great speeches,
I've found that
there are seven secrets
that great speakers do,
that other people don't.
and it's my belief that
every single human being
can be a great speaker
and that their words
can create a tipping point,
and that their words and their
essencecan change the world.
The first secret is about words
and understanding that words
can be the best,
the most amazing in the world
but they only actually touch
people and communicate
seven percent of the impact
that one human being has on another.
Voice tone, the variation
in your voice, the enthusiams,
the love, the passion that
comes through your voice,
38% percent your body language
are you looking into someone's eyes
or are you looking over their
head and not connected.
So words, voice tone
and body language,
those are the three vehicles,
the tree pathways
that great communication happens in.
Secret #4
What most people do, is that they throw so much datas out,
trying to prove that they are smart,
trying to get all the content out.
Words are the seven percent.
What is important is what is that one thing you want to leave people with?
What is that headline? That's what makes a great speech.
And that's what we are talking about today.
Secret #5 is fascinating.
If you are afraid or if any of you are afraid of public speeking,
41% of the World, across cultures,
is terrified almost to the point and often to the point
of actually turning down speaking appointements.
Wether they are political leaders, or business leaders or charitable leaders,
they turn down opportunities to shake the World,
because they are scared.
There are a lot of reasons why people are scared
but in my experience, the number One reason is:
that we don't know what public speaking really is.
We don't know the true definition.
The true definition of public speaking is
that public speaking is nothing more
than having a conversation from your heart,
about something you are authentically passionate about.
If you think it's a performance,
you are going to be a 0% you and a 100% actor,
we don't get to see and experience and feel who you are.
So, I want you to write the word "speech", down, on a piece of paper,
and I want you to put a circle around it.
and I want you to put a line through it.
I don't want you ever, ever to give an other speech.
That's not what great speakers do.
They don't give a speech, they don't give a performance,
they don't make a presentation to the audience,
they have what?
They have a conversation with, it's a circle.
It brings us all together, we are a web, connected to every other person.
And that's what great speakers do.
When I first met Princess Diana,
she looks me in the eye and says:
"You know I am so scared of public speaking and I wish that I could do what Charles does".
It was when they were actually breaking up so it was even more difficult for her to admit that.
And I said: "What does he do? "
"Well, he just stands up there and he tells these funny jokes and then he moves on
and he is completly unphased by it."
And I told her that Prince Charles doesn't have what she has.
And what she had, was what touched and moved the world.
People connected to her on a human level.
And all you need to do, your royal highness,
is just share from your heart, that huge heart that you have,
and your guts and people will love you.
Even through the speech that scares you,
they will feel you, they will know you, they will connect with you.
And that's far more effective than giving a speech,
than telling a funny joke but not sharing your heart.
So, secret #6,
and you've noticed that in some of the speakers,
we actually have 5 parts of our brain.
Those 5 different senses,
seing, hearing, smelling, tasting, touching and feeling,
translated in 4 actual communication languages.
Speak one of them, you're not gonna be very good.
Speak 2 of them, you're gonna be average, no matter who you are.
Speak all 4, no matter who you are, you're gonna rock the World.
Because you're gonna be giving every person in the audience, something that they can connect to.
And visualize the energy, it's the energy of energy.
It's Robby Williams, I used to give him as an exemple and I'm gonna continue to use him as an exemple.
How amazing was Robbin Williams.
Auditories, the ability to translate details of what you see what you think, what you feel,
into a story, into words.
Ronald Reagan was a great example of that.
Auditory/ Digital, that's the Albert Einstein, the Bill Gates.
The analytical, statistically driven kind of information.
You don' have that, you don't have the fondation of credibility.
People are gonna go: "Woah, that person is charming but there is no there there."
Kinaesthetic is the James Earl Jones, the Morgan Freeman, The Barry White.
Oh Baby...
It's the poet's alley,
it's that connecting thing that is in each and everyone of us.
That is the most important thing, in being a speaker, in being a communicator.
#7, you could just have this and nothing else and you would still rock the word.
As so many people do.
And that is your authentic passion.
What is it that is so effing cool that you just have to share it?
Or that is so effing compelling?
And I use that middle word, you can use whatever version you want,
because it's a distraught thing, it's not intellectual.
So let's go back on our chronological tour of great speeches that have created tipping points in the world.
Lou Gehrig didn't created a tipping point in terms of global geopolitics in the world
But he created a tiping point in understanding the human spirit and his own.
Here it was as you all know that he was diagnosed with ALS. He tried to play, he couldn't play,
He had to end his carreer,