[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.00,0:00:05.00,Default,,0000,0000,0000,,You know, I'm struck by how one of the implicit themes of TED
Dialogue: 0,0:00:05.00,0:00:08.00,Default,,0000,0000,0000,,is compassion, these very moving demonstrations we've just seen:
Dialogue: 0,0:00:09.00,0:00:13.00,Default,,0000,0000,0000,,HIV in Africa, President Clinton last night.
Dialogue: 0,0:00:13.00,0:00:18.00,Default,,0000,0000,0000,,And I'd like to do a little collateral thinking, if you will,
Dialogue: 0,0:00:18.00,0:00:23.00,Default,,0000,0000,0000,,about compassion and bring it from the global level to the personal.
Dialogue: 0,0:00:23.00,0:00:25.00,Default,,0000,0000,0000,,I'm a psychologist, but rest assured,
Dialogue: 0,0:00:25.00,0:00:26.00,Default,,0000,0000,0000,,I will not bring it to the scrotal.
Dialogue: 0,0:00:27.00,0:00:31.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:32.00,0:00:34.00,Default,,0000,0000,0000,,There was a very important study done a while ago
Dialogue: 0,0:00:34.00,0:00:38.00,Default,,0000,0000,0000,,at Princeton Theological Seminary that speaks to why it is
Dialogue: 0,0:00:39.00,0:00:42.00,Default,,0000,0000,0000,,that when all of us have so many opportunities to help,
Dialogue: 0,0:00:42.00,0:00:45.00,Default,,0000,0000,0000,,we do sometimes, and we don't other times.
Dialogue: 0,0:00:46.00,0:00:49.00,Default,,0000,0000,0000,,A group of divinity students at the Princeton Theological Seminary
Dialogue: 0,0:00:50.00,0:00:54.00,Default,,0000,0000,0000,,were told that they were going to give a practice sermon
Dialogue: 0,0:00:54.00,0:00:57.00,Default,,0000,0000,0000,,and they were each given a sermon topic.
Dialogue: 0,0:00:57.00,0:01:00.00,Default,,0000,0000,0000,,Half of those students were given, as a topic,
Dialogue: 0,0:01:00.00,0:01:02.00,Default,,0000,0000,0000,,the parable of the Good Samaritan:
Dialogue: 0,0:01:02.00,0:01:04.00,Default,,0000,0000,0000,,the man who stopped the stranger in --
Dialogue: 0,0:01:05.00,0:01:07.00,Default,,0000,0000,0000,,to help the stranger in need by the side of the road.
Dialogue: 0,0:01:07.00,0:01:10.00,Default,,0000,0000,0000,,Half were given random Bible topics.
Dialogue: 0,0:01:10.00,0:01:13.00,Default,,0000,0000,0000,,Then one by one, they were told they had to go to another building
Dialogue: 0,0:01:14.00,0:01:15.00,Default,,0000,0000,0000,,and give their sermon.
Dialogue: 0,0:01:15.00,0:01:18.00,Default,,0000,0000,0000,,As they went from the first building to the second,
Dialogue: 0,0:01:18.00,0:01:21.00,Default,,0000,0000,0000,,each of them passed a man who was bent over and moaning,
Dialogue: 0,0:01:22.00,0:01:26.00,Default,,0000,0000,0000,,clearly in need. The question is: Did they stop to help?
Dialogue: 0,0:01:26.00,0:01:27.00,Default,,0000,0000,0000,,The more interesting question is:
Dialogue: 0,0:01:28.00,0:01:31.00,Default,,0000,0000,0000,,Did it matter they were contemplating the parable
Dialogue: 0,0:01:31.00,0:01:35.00,Default,,0000,0000,0000,,of the Good Samaritan? Answer: No, not at all.
Dialogue: 0,0:01:36.00,0:01:39.00,Default,,0000,0000,0000,,What turned out to determine whether someone would stop
Dialogue: 0,0:01:39.00,0:01:40.00,Default,,0000,0000,0000,,and help a stranger in need
Dialogue: 0,0:01:40.00,0:01:43.00,Default,,0000,0000,0000,,was how much of a hurry they thought they were in --
Dialogue: 0,0:01:44.00,0:01:48.00,Default,,0000,0000,0000,,were they feeling they were late, or were they absorbed
Dialogue: 0,0:01:48.00,0:01:49.00,Default,,0000,0000,0000,,in what they were going to talk about.
Dialogue: 0,0:01:50.00,0:01:52.00,Default,,0000,0000,0000,,And this is, I think, the predicament of our lives:
Dialogue: 0,0:01:53.00,0:01:57.00,Default,,0000,0000,0000,,that we don't take every opportunity to help
Dialogue: 0,0:01:57.00,0:02:00.00,Default,,0000,0000,0000,,because our focus is in the wrong direction.
Dialogue: 0,0:02:00.00,0:02:03.00,Default,,0000,0000,0000,,There's a new field in brain science, social neuroscience.
Dialogue: 0,0:02:04.00,0:02:08.00,Default,,0000,0000,0000,,This studies the circuitry in two people's brains
Dialogue: 0,0:02:08.00,0:02:10.00,Default,,0000,0000,0000,,that activates while they interact.
Dialogue: 0,0:02:10.00,0:02:14.00,Default,,0000,0000,0000,,And the new thinking about compassion from social neuroscience
Dialogue: 0,0:02:14.00,0:02:18.00,Default,,0000,0000,0000,,is that our default wiring is to help.
Dialogue: 0,0:02:18.00,0:02:22.00,Default,,0000,0000,0000,,That is to say, if we attend to the other person,
Dialogue: 0,0:02:23.00,0:02:26.00,Default,,0000,0000,0000,,we automatically empathize, we automatically feel with them.
Dialogue: 0,0:02:27.00,0:02:29.00,Default,,0000,0000,0000,,There are these newly identified neurons, mirror neurons,
Dialogue: 0,0:02:29.00,0:02:33.00,Default,,0000,0000,0000,,that act like a neuro Wi-Fi, activating in our brain
Dialogue: 0,0:02:33.00,0:02:37.00,Default,,0000,0000,0000,,exactly the areas activated in theirs. We feel "with" automatically.
Dialogue: 0,0:02:37.00,0:02:41.00,Default,,0000,0000,0000,,And if that person is in need, if that person is suffering,
Dialogue: 0,0:02:42.00,0:02:46.00,Default,,0000,0000,0000,,we're automatically prepared to help. At least that's the argument.
Dialogue: 0,0:02:46.00,0:02:49.00,Default,,0000,0000,0000,,But then the question is: Why don't we?
Dialogue: 0,0:02:49.00,0:02:51.00,Default,,0000,0000,0000,,And I think this speaks to a spectrum
Dialogue: 0,0:02:52.00,0:02:54.00,Default,,0000,0000,0000,,that goes from complete self-absorption,
Dialogue: 0,0:02:55.00,0:02:57.00,Default,,0000,0000,0000,,to noticing, to empathy and to compassion.
Dialogue: 0,0:02:57.00,0:03:01.00,Default,,0000,0000,0000,,And the simple fact is, if we are focused on ourselves,
Dialogue: 0,0:03:02.00,0:03:05.00,Default,,0000,0000,0000,,if we're preoccupied, as we so often are throughout the day,
Dialogue: 0,0:03:05.00,0:03:08.00,Default,,0000,0000,0000,,we don't really fully notice the other.
Dialogue: 0,0:03:08.00,0:03:10.00,Default,,0000,0000,0000,,And this difference between the self and the other focus
Dialogue: 0,0:03:10.00,0:03:11.00,Default,,0000,0000,0000,,can be very subtle.
Dialogue: 0,0:03:11.00,0:03:15.00,Default,,0000,0000,0000,,I was doing my taxes the other day, and I got to the point
Dialogue: 0,0:03:15.00,0:03:17.00,Default,,0000,0000,0000,,where I was listing all of the donations I gave,
Dialogue: 0,0:03:18.00,0:03:21.00,Default,,0000,0000,0000,,and I had an epiphany, it was -- I came to my check
Dialogue: 0,0:03:21.00,0:03:24.00,Default,,0000,0000,0000,,to the Seva Foundation and I noticed that I thought,
Dialogue: 0,0:03:24.00,0:03:26.00,Default,,0000,0000,0000,,boy, my friend Larry Brilliant would really be happy
Dialogue: 0,0:03:27.00,0:03:28.00,Default,,0000,0000,0000,,that I gave money to Seva.
Dialogue: 0,0:03:28.00,0:03:31.00,Default,,0000,0000,0000,,Then I realized that what I was getting from giving
Dialogue: 0,0:03:31.00,0:03:35.00,Default,,0000,0000,0000,,was a narcissistic hit -- that I felt good about myself.
Dialogue: 0,0:03:35.00,0:03:40.00,Default,,0000,0000,0000,,Then I started to think about the people in the Himalayas
Dialogue: 0,0:03:40.00,0:03:42.00,Default,,0000,0000,0000,,whose cataracts would be helped, and I realized
Dialogue: 0,0:03:43.00,0:03:46.00,Default,,0000,0000,0000,,that I went from this kind of narcissistic self-focus
Dialogue: 0,0:03:47.00,0:03:50.00,Default,,0000,0000,0000,,to altruistic joy, to feeling good
Dialogue: 0,0:03:50.00,0:03:54.00,Default,,0000,0000,0000,,for the people that were being helped. I think that's a motivator.
Dialogue: 0,0:03:54.00,0:03:57.00,Default,,0000,0000,0000,,But this distinction between focusing on ourselves
Dialogue: 0,0:03:57.00,0:03:58.00,Default,,0000,0000,0000,,and focusing on others
Dialogue: 0,0:03:58.00,0:04:01.00,Default,,0000,0000,0000,,is one that I encourage us all to pay attention to.
Dialogue: 0,0:04:01.00,0:04:04.00,Default,,0000,0000,0000,,You can see it at a gross level in the world of dating.
Dialogue: 0,0:04:05.00,0:04:08.00,Default,,0000,0000,0000,,I was at a sushi restaurant a while back
Dialogue: 0,0:04:08.00,0:04:11.00,Default,,0000,0000,0000,,and I overheard two women talking about the brother of one woman,
Dialogue: 0,0:04:12.00,0:04:15.00,Default,,0000,0000,0000,,who was in the singles scene. And this woman says,
Dialogue: 0,0:04:15.00,0:04:17.00,Default,,0000,0000,0000,,"My brother is having trouble getting dates,
Dialogue: 0,0:04:17.00,0:04:19.00,Default,,0000,0000,0000,,so he's trying speed dating." I don't know if you know speed dating?
Dialogue: 0,0:04:19.00,0:04:23.00,Default,,0000,0000,0000,,Women sit at tables and men go from table to table,
Dialogue: 0,0:04:23.00,0:04:26.00,Default,,0000,0000,0000,,and there's a clock and a bell, and at five minutes, bingo,
Dialogue: 0,0:04:27.00,0:04:29.00,Default,,0000,0000,0000,,the conversation ends and the woman can decide
Dialogue: 0,0:04:29.00,0:04:33.00,Default,,0000,0000,0000,,whether to give her card or her email address to the man
Dialogue: 0,0:04:33.00,0:04:35.00,Default,,0000,0000,0000,,for follow up. And this woman says,
Dialogue: 0,0:04:35.00,0:04:39.00,Default,,0000,0000,0000,,"My brother's never gotten a card, and I know exactly why.
Dialogue: 0,0:04:39.00,0:04:44.00,Default,,0000,0000,0000,,The moment he sits down, he starts talking non-stop about himself;
Dialogue: 0,0:04:44.00,0:04:45.00,Default,,0000,0000,0000,,he never asks about the woman."
Dialogue: 0,0:04:46.00,0:04:51.00,Default,,0000,0000,0000,,And I was doing some research in the Sunday Styles section
Dialogue: 0,0:04:51.00,0:04:54.00,Default,,0000,0000,0000,,of The New York Times, looking at the back stories of marriages --
Dialogue: 0,0:04:54.00,0:04:57.00,Default,,0000,0000,0000,,because they're very interesting -- and I came to the marriage
Dialogue: 0,0:04:57.00,0:05:00.00,Default,,0000,0000,0000,,of Alice Charney Epstein. And she said
Dialogue: 0,0:05:00.00,0:05:02.00,Default,,0000,0000,0000,,that when she was in the dating scene,
Dialogue: 0,0:05:03.00,0:05:05.00,Default,,0000,0000,0000,,she had a simple test she put people to.
Dialogue: 0,0:05:06.00,0:05:08.00,Default,,0000,0000,0000,,The test was: from the moment they got together,
Dialogue: 0,0:05:08.00,0:05:11.00,Default,,0000,0000,0000,,how long it would take the guy to ask her a question
Dialogue: 0,0:05:11.00,0:05:13.00,Default,,0000,0000,0000,,with the word "you" in it.
Dialogue: 0,0:05:13.00,0:05:17.00,Default,,0000,0000,0000,,And apparently Epstein aced the test, therefore the article.
Dialogue: 0,0:05:17.00,0:05:18.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:18.00,0:05:20.00,Default,,0000,0000,0000,,Now this is a -- it's a little test
Dialogue: 0,0:05:20.00,0:05:22.00,Default,,0000,0000,0000,,I encourage you to try out at a party.
Dialogue: 0,0:05:22.00,0:05:24.00,Default,,0000,0000,0000,,Here at TED there are great opportunities.
Dialogue: 0,0:05:26.00,0:05:29.00,Default,,0000,0000,0000,,The Harvard Business Review recently had an article called
Dialogue: 0,0:05:29.00,0:05:32.00,Default,,0000,0000,0000,,"The Human Moment," about how to make real contact
Dialogue: 0,0:05:32.00,0:05:35.00,Default,,0000,0000,0000,,with a person at work. And they said, well,
Dialogue: 0,0:05:35.00,0:05:38.00,Default,,0000,0000,0000,,the fundamental thing you have to do is turn off your BlackBerry,
Dialogue: 0,0:05:39.00,0:05:42.00,Default,,0000,0000,0000,,close your laptop, end your daydream
Dialogue: 0,0:05:43.00,0:05:45.00,Default,,0000,0000,0000,,and pay full attention to the person.
Dialogue: 0,0:05:46.00,0:05:50.00,Default,,0000,0000,0000,,There is a newly coined word in the English language
Dialogue: 0,0:05:51.00,0:05:54.00,Default,,0000,0000,0000,,for the moment when the person we're with whips out their BlackBerry
Dialogue: 0,0:05:54.00,0:05:57.00,Default,,0000,0000,0000,,or answers that cell phone, and all of a sudden we don't exist.
Dialogue: 0,0:05:58.00,0:06:02.00,Default,,0000,0000,0000,,The word is "pizzled": it's a combination of puzzled and pissed off.
Dialogue: 0,0:06:02.00,0:06:05.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:05.00,0:06:11.00,Default,,0000,0000,0000,,I think it's quite apt. It's our empathy, it's our tuning in
Dialogue: 0,0:06:12.00,0:06:15.00,Default,,0000,0000,0000,,which separates us from Machiavellians or sociopaths.
Dialogue: 0,0:06:15.00,0:06:20.00,Default,,0000,0000,0000,,I have a brother-in-law who's an expert on horror and terror --
Dialogue: 0,0:06:20.00,0:06:23.00,Default,,0000,0000,0000,,he wrote the Annotated Dracula, the Essential Frankenstein --
Dialogue: 0,0:06:23.00,0:06:24.00,Default,,0000,0000,0000,,he was trained as a Chaucer scholar,
Dialogue: 0,0:06:24.00,0:06:26.00,Default,,0000,0000,0000,,but he was born in Transylvania
Dialogue: 0,0:06:26.00,0:06:28.00,Default,,0000,0000,0000,,and I think it affected him a little bit.
Dialogue: 0,0:06:28.00,0:06:32.00,Default,,0000,0000,0000,,At any rate, at one point my brother-in-law, Leonard,
Dialogue: 0,0:06:32.00,0:06:34.00,Default,,0000,0000,0000,,decided to write a book about a serial killer.
Dialogue: 0,0:06:34.00,0:06:37.00,Default,,0000,0000,0000,,This is a man who terrorized the very vicinity we're in
Dialogue: 0,0:06:38.00,0:06:40.00,Default,,0000,0000,0000,,many years ago. He was known as the Santa Cruz strangler.
Dialogue: 0,0:06:41.00,0:06:45.00,Default,,0000,0000,0000,,And before he was arrested, he had murdered his grandparents,
Dialogue: 0,0:06:45.00,0:06:48.00,Default,,0000,0000,0000,,his mother and five co-eds at UC Santa Cruz.
Dialogue: 0,0:06:49.00,0:06:51.00,Default,,0000,0000,0000,,So my brother-in-law goes to interview this killer
Dialogue: 0,0:06:52.00,0:06:54.00,Default,,0000,0000,0000,,and he realizes when he meets him
Dialogue: 0,0:06:54.00,0:06:55.00,Default,,0000,0000,0000,,that this guy is absolutely terrifying.
Dialogue: 0,0:06:56.00,0:06:58.00,Default,,0000,0000,0000,,For one thing, he's almost seven feet tall.
Dialogue: 0,0:06:58.00,0:07:01.00,Default,,0000,0000,0000,,But that's not the most terrifying thing about him.
Dialogue: 0,0:07:01.00,0:07:06.00,Default,,0000,0000,0000,,The scariest thing is that his IQ is 160: a certified genius.
Dialogue: 0,0:07:07.00,0:07:11.00,Default,,0000,0000,0000,,But there is zero correlation between IQ and emotional empathy,
Dialogue: 0,0:07:11.00,0:07:12.00,Default,,0000,0000,0000,,feeling with the other person.
Dialogue: 0,0:07:13.00,0:07:15.00,Default,,0000,0000,0000,,They're controlled by different parts of the brain.
Dialogue: 0,0:07:16.00,0:07:18.00,Default,,0000,0000,0000,,So at one point, my brother-in-law gets up the courage
Dialogue: 0,0:07:19.00,0:07:21.00,Default,,0000,0000,0000,,to ask the one question he really wants to know the answer to,
Dialogue: 0,0:07:21.00,0:07:24.00,Default,,0000,0000,0000,,and that is: how could you have done it?
Dialogue: 0,0:07:24.00,0:07:26.00,Default,,0000,0000,0000,,Didn't you feel any pity for your victims?
Dialogue: 0,0:07:26.00,0:07:29.00,Default,,0000,0000,0000,,These were very intimate murders -- he strangled his victims.
Dialogue: 0,0:07:30.00,0:07:32.00,Default,,0000,0000,0000,,And the strangler says very matter-of-factly,
Dialogue: 0,0:07:32.00,0:07:37.00,Default,,0000,0000,0000,,"Oh no. If I'd felt the distress, I could not have done it.
Dialogue: 0,0:07:37.00,0:07:43.00,Default,,0000,0000,0000,,I had to turn that part of me off. I had to turn that part of me off."
Dialogue: 0,0:07:43.00,0:07:48.00,Default,,0000,0000,0000,,And I think that that is very troubling,
Dialogue: 0,0:07:49.00,0:07:53.00,Default,,0000,0000,0000,,and in a sense, I've been reflecting on turning that part of us off.
Dialogue: 0,0:07:53.00,0:07:55.00,Default,,0000,0000,0000,,When we focus on ourselves in any activity,
Dialogue: 0,0:07:56.00,0:07:59.00,Default,,0000,0000,0000,,we do turn that part of ourselves off if there's another person.
Dialogue: 0,0:08:00.00,0:08:05.00,Default,,0000,0000,0000,,Think about going shopping and think about the possibilities
Dialogue: 0,0:08:05.00,0:08:07.00,Default,,0000,0000,0000,,of a compassionate consumerism.
Dialogue: 0,0:08:08.00,0:08:10.00,Default,,0000,0000,0000,,Right now, as Bill McDonough has pointed out,
Dialogue: 0,0:08:12.00,0:08:16.00,Default,,0000,0000,0000,,the objects that we buy and use have hidden consequences.
Dialogue: 0,0:08:16.00,0:08:19.00,Default,,0000,0000,0000,,We're all unwitting victims of a collective blind spot.
Dialogue: 0,0:08:20.00,0:08:22.00,Default,,0000,0000,0000,,We don't notice and don't notice that we don't notice
Dialogue: 0,0:08:23.00,0:08:29.00,Default,,0000,0000,0000,,the toxic molecules emitted by a carpet or by the fabric on the seats.
Dialogue: 0,0:08:30.00,0:08:35.00,Default,,0000,0000,0000,,Or we don't know if that fabric is a technological
Dialogue: 0,0:08:35.00,0:08:39.00,Default,,0000,0000,0000,,or manufacturing nutrient; it can be reused
Dialogue: 0,0:08:39.00,0:08:41.00,Default,,0000,0000,0000,,or does it just end up at landfill? In other words,
Dialogue: 0,0:08:41.00,0:08:46.00,Default,,0000,0000,0000,,we're oblivious to the ecological and public health
Dialogue: 0,0:08:47.00,0:08:50.00,Default,,0000,0000,0000,,and social and economic justice consequences
Dialogue: 0,0:08:50.00,0:08:52.00,Default,,0000,0000,0000,,of the things we buy and use.
Dialogue: 0,0:08:54.00,0:08:58.00,Default,,0000,0000,0000,,In a sense, the room itself is the elephant in the room,
Dialogue: 0,0:08:58.00,0:09:02.00,Default,,0000,0000,0000,,but we don't see it. And we've become victims
Dialogue: 0,0:09:02.00,0:09:05.00,Default,,0000,0000,0000,,of a system that points us elsewhere. Consider this.
Dialogue: 0,0:09:06.00,0:09:09.00,Default,,0000,0000,0000,,There's a wonderful book called
Dialogue: 0,0:09:10.00,0:09:12.00,Default,,0000,0000,0000,,Stuff: The Hidden Life of Everyday Objects.
Dialogue: 0,0:09:13.00,0:09:16.00,Default,,0000,0000,0000,,And it talks about the back story of something like a t-shirt.
Dialogue: 0,0:09:16.00,0:09:19.00,Default,,0000,0000,0000,,And it talks about where the cotton was grown
Dialogue: 0,0:09:19.00,0:09:21.00,Default,,0000,0000,0000,,and the fertilizers that were used and the consequences
Dialogue: 0,0:09:21.00,0:09:25.00,Default,,0000,0000,0000,,for soil of that fertilizer. And it mentions, for instance,
Dialogue: 0,0:09:25.00,0:09:28.00,Default,,0000,0000,0000,,that cotton is very resistant to textile dye;
Dialogue: 0,0:09:28.00,0:09:31.00,Default,,0000,0000,0000,,about 60 percent washes off into wastewater.
Dialogue: 0,0:09:31.00,0:09:34.00,Default,,0000,0000,0000,,And it's well known by epidemiologists that kids
Dialogue: 0,0:09:34.00,0:09:39.00,Default,,0000,0000,0000,,who live near textile works tend to have high rates of leukemia.
Dialogue: 0,0:09:40.00,0:09:44.00,Default,,0000,0000,0000,,There's a company, Bennett and Company, that supplies Polo.com,
Dialogue: 0,0:09:45.00,0:09:50.00,Default,,0000,0000,0000,,Victoria's Secret -- they, because of their CEO, who's aware of this,
Dialogue: 0,0:09:51.00,0:09:55.00,Default,,0000,0000,0000,,in China formed a joint venture with their dye works
Dialogue: 0,0:09:55.00,0:09:57.00,Default,,0000,0000,0000,,to make sure that the wastewater
Dialogue: 0,0:09:57.00,0:10:01.00,Default,,0000,0000,0000,,would be properly taken care of before it returned to the groundwater.
Dialogue: 0,0:10:01.00,0:10:05.00,Default,,0000,0000,0000,,Right now, we don't have the option to choose the virtuous t-shirt
Dialogue: 0,0:10:06.00,0:10:10.00,Default,,0000,0000,0000,,over the non-virtuous one. So what would it take to do that?
Dialogue: 0,0:10:13.00,0:10:16.00,Default,,0000,0000,0000,,Well, I've been thinking. For one thing,
Dialogue: 0,0:10:16.00,0:10:21.00,Default,,0000,0000,0000,,there's a new electronic tagging technology that allows any store
Dialogue: 0,0:10:21.00,0:10:25.00,Default,,0000,0000,0000,,to know the entire history of any item on the shelves in that store.
Dialogue: 0,0:10:26.00,0:10:28.00,Default,,0000,0000,0000,,You can track it back to the factory. Once you can track it
Dialogue: 0,0:10:28.00,0:10:32.00,Default,,0000,0000,0000,,back to the factory, you can look at the manufacturing processes
Dialogue: 0,0:10:32.00,0:10:36.00,Default,,0000,0000,0000,,that were used to make it, and if it's virtuous,
Dialogue: 0,0:10:36.00,0:10:40.00,Default,,0000,0000,0000,,you can label it that way. Or if it's not so virtuous,
Dialogue: 0,0:10:40.00,0:10:44.00,Default,,0000,0000,0000,,you can go into -- today, go into any store,
Dialogue: 0,0:10:44.00,0:10:47.00,Default,,0000,0000,0000,,put your scanner on a palm onto a barcode,
Dialogue: 0,0:10:47.00,0:10:49.00,Default,,0000,0000,0000,,which will take you to a website.
Dialogue: 0,0:10:49.00,0:10:51.00,Default,,0000,0000,0000,,They have it for people with allergies to peanuts.
Dialogue: 0,0:10:52.00,0:10:54.00,Default,,0000,0000,0000,,That website could tell you things about that object.
Dialogue: 0,0:10:55.00,0:10:56.00,Default,,0000,0000,0000,,In other words, at point of purchase,
Dialogue: 0,0:10:56.00,0:11:00.00,Default,,0000,0000,0000,,we might be able to make a compassionate choice.
Dialogue: 0,0:11:00.00,0:11:06.00,Default,,0000,0000,0000,,There's a saying in the world of information science:
Dialogue: 0,0:11:06.00,0:11:09.00,Default,,0000,0000,0000,,ultimately everybody will know everything.
Dialogue: 0,0:11:09.00,0:11:11.00,Default,,0000,0000,0000,,And the question is: will it make a difference?
Dialogue: 0,0:11:13.00,0:11:16.00,Default,,0000,0000,0000,,Some time ago when I was working for The New York Times,
Dialogue: 0,0:11:17.00,0:11:19.00,Default,,0000,0000,0000,,it was in the '80s, I did an article
Dialogue: 0,0:11:19.00,0:11:21.00,Default,,0000,0000,0000,,on what was then a new problem in New York --
Dialogue: 0,0:11:21.00,0:11:23.00,Default,,0000,0000,0000,,it was homeless people on the streets.
Dialogue: 0,0:11:23.00,0:11:27.00,Default,,0000,0000,0000,,And I spent a couple of weeks going around with a social work agency
Dialogue: 0,0:11:27.00,0:11:30.00,Default,,0000,0000,0000,,that ministered to the homeless. And I realized seeing the homeless
Dialogue: 0,0:11:30.00,0:11:35.00,Default,,0000,0000,0000,,through their eyes that almost all of them were psychiatric patients
Dialogue: 0,0:11:35.00,0:11:39.00,Default,,0000,0000,0000,,that had nowhere to go. They had a diagnosis. It made me --
Dialogue: 0,0:11:40.00,0:11:43.00,Default,,0000,0000,0000,,what it did was to shake me out of the urban trance where,
Dialogue: 0,0:11:44.00,0:11:47.00,Default,,0000,0000,0000,,when we see, when we're passing someone who's homeless
Dialogue: 0,0:11:47.00,0:11:50.00,Default,,0000,0000,0000,,in the periphery of our vision, it stays on the periphery.
Dialogue: 0,0:11:52.00,0:11:54.00,Default,,0000,0000,0000,,We don't notice and therefore we don't act.
Dialogue: 0,0:11:57.00,0:12:02.00,Default,,0000,0000,0000,,One day soon after that -- it was a Friday -- at the end of the day,
Dialogue: 0,0:12:02.00,0:12:05.00,Default,,0000,0000,0000,,I went down -- I was going down to the subway. It was rush hour
Dialogue: 0,0:12:05.00,0:12:07.00,Default,,0000,0000,0000,,and thousands of people were streaming down the stairs.
Dialogue: 0,0:12:07.00,0:12:09.00,Default,,0000,0000,0000,,And all of a sudden as I was going down the stairs
Dialogue: 0,0:12:09.00,0:12:12.00,Default,,0000,0000,0000,,I noticed that there was a man slumped to the side,
Dialogue: 0,0:12:12.00,0:12:16.00,Default,,0000,0000,0000,,shirtless, not moving, and people were just stepping over him --
Dialogue: 0,0:12:17.00,0:12:18.00,Default,,0000,0000,0000,,hundreds and hundreds of people.
Dialogue: 0,0:12:19.00,0:12:22.00,Default,,0000,0000,0000,,And because my urban trance had been somehow weakened,
Dialogue: 0,0:12:23.00,0:12:26.00,Default,,0000,0000,0000,,I found myself stopping to find out what was wrong.
Dialogue: 0,0:12:27.00,0:12:29.00,Default,,0000,0000,0000,,The moment I stopped, half a dozen other people
Dialogue: 0,0:12:30.00,0:12:31.00,Default,,0000,0000,0000,,immediately ringed the same guy.
Dialogue: 0,0:12:32.00,0:12:34.00,Default,,0000,0000,0000,,And we found out that he was Hispanic, he didn't speak any English,
Dialogue: 0,0:12:34.00,0:12:39.00,Default,,0000,0000,0000,,he had no money, he'd been wandering the streets for days, starving,
Dialogue: 0,0:12:39.00,0:12:40.00,Default,,0000,0000,0000,,and he'd fainted from hunger.
Dialogue: 0,0:12:40.00,0:12:42.00,Default,,0000,0000,0000,,Immediately someone went to get orange juice,
Dialogue: 0,0:12:42.00,0:12:44.00,Default,,0000,0000,0000,,someone brought a hotdog, someone brought a subway cop.
Dialogue: 0,0:12:45.00,0:12:48.00,Default,,0000,0000,0000,,This guy was back on his feet immediately.
Dialogue: 0,0:12:48.00,0:12:52.00,Default,,0000,0000,0000,,But all it took was that simple act of noticing,
Dialogue: 0,0:12:53.00,0:12:54.00,Default,,0000,0000,0000,,and so I'm optimistic.
Dialogue: 0,0:12:54.00,0:12:55.00,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:12:55.00,0:12:57.00,Default,,0000,0000,0000,,(Applause)