>> I don't have an MD or a law degree. I have a bachelor's in kicking butt and taking names. >> What do you talk about? >> I speak on behalf of cigarettes. >> My mommy says cigarettes kill. >> Now, is your mommy a doctor? >> No. >> Well, she doesn't exactly sound like a credible expert, now, does she? [music] We call ourselves the mod squad -- M.O.D., merchants of death. We're lobbyists for the tobacco, alcohol, and firearms industries. How many alcohol-related deaths a year? >> Well, does that -- >> A hundred thousand? >> That's what? Two-hundred and seventy a day? Tragedy. I front an organization that kills 1200 people a day. >> Dad, I want to see what you do. >> The message Hollywood needs to send out is "smoking is cool." We can put the sex back into cigarettes. >> Get a flight to L.A. I'll get you a meeting with Hollywood super-agent Jeff [inaudible]. >> Yeah, I'm going to bring your dad in now. Is there anything I could get you, like an orange juice, or a coffee, or a Red Bull? >> No, thanks. >> Okay. >> Now what we need is a smoking role model, a real winner. >> Indiana Jones meets Jerry McGuire. >> Right, on two packs a day. >> This spring, don't hide the truth. >> We don't sell Tic-Tacs; we sell cigarettes. And they're cool, available, and addictive. The job is almost done for us. >> Just filter it. >> The number-one killer in America is cholesterol, and here comes Senator Finister [assumed spelling], who's clogging the nation's arteries with Vermont cheddar cheese. >> Ohhhhh. >> The great state of Vermont will not apologize for its cheese. >> What happens when you're wrong? >> See, Joey, that's the beauty of argument: is if you argue correctly, you're never wrong. >> This is a heated issue. Nick, do you have a question? >> How on earth would Big Tobacco profit off the loss of this young man? It's in our best interest to keep Robin alive and smoking. >> [inaudible] >> Heather Holloway. My other interviews have pinned you as a mass murderer, bloodsucker, pimp, profiteer, and my personal favorite: yuppie Mephistopheles. >> I'm a man of the people. >> Rock on, Kennedy. >> You're family now. Tobacco takes care of its own. >> Michael Jordan lays ball. Charles Manson kills people. I talk. >> Thank you for smoking. >> Sony has a futuristic sci-fi movie they're looking to make. >> Cigarettes in space. >> It's the final frontier, Nick. >> But wouldn't they blow up in an all-oxygen environment? >> Probably. But it's an easy fix. One line of dialogue: Thank God we invented the -- you know -- whatever-device. [ MUSIC ]