[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.40,0:00:04.01,Default,,0000,0000,0000,,First of all, thank you\Nfor your attention.
Dialogue: 0,0:00:04.88,0:00:08.09,Default,,0000,0000,0000,,There's nothing quite like\Nbeing in a room full of people like this,
Dialogue: 0,0:00:08.11,0:00:11.14,Default,,0000,0000,0000,,where all of you are giving\Nyour attention to me.
Dialogue: 0,0:00:11.16,0:00:15.03,Default,,0000,0000,0000,,It's a powerful feeling, to get attention.
Dialogue: 0,0:00:16.20,0:00:21.37,Default,,0000,0000,0000,,I'm an actor, so I'm a bit\Nof an expert on well, nothing, really.
Dialogue: 0,0:00:21.39,0:00:22.54,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:22.57,0:00:24.93,Default,,0000,0000,0000,,But I do know what it feels like\Nto get attention,
Dialogue: 0,0:00:24.95,0:00:26.25,Default,,0000,0000,0000,,I've been lucky in my life
Dialogue: 0,0:00:26.27,0:00:28.78,Default,,0000,0000,0000,,to get a lot more than\Nmy fair share of attention.
Dialogue: 0,0:00:28.81,0:00:30.51,Default,,0000,0000,0000,,And I'm grateful for that,
Dialogue: 0,0:00:30.53,0:00:33.04,Default,,0000,0000,0000,,because like I said,\Nit's a powerful feeling.
Dialogue: 0,0:00:34.95,0:00:37.24,Default,,0000,0000,0000,,But there's another powerful feeling
Dialogue: 0,0:00:37.26,0:00:40.63,Default,,0000,0000,0000,,that I've also been lucky\Nto experience a lot as an actor.
Dialogue: 0,0:00:40.65,0:00:43.01,Default,,0000,0000,0000,,And it's funny, it's sort of\Nthe opposite feeling,
Dialogue: 0,0:00:43.03,0:00:45.52,Default,,0000,0000,0000,,because it doesn't come\Nfrom getting attention.
Dialogue: 0,0:00:45.55,0:00:47.62,Default,,0000,0000,0000,,It comes from paying attention.
Dialogue: 0,0:00:48.83,0:00:50.60,Default,,0000,0000,0000,,When I'm acting,
Dialogue: 0,0:00:50.62,0:00:55.02,Default,,0000,0000,0000,,I get so focused, that I'm only\Npaying attention to one thing,
Dialogue: 0,0:00:55.04,0:00:58.36,Default,,0000,0000,0000,,like when I'm on set\Nand we're about to shoot
Dialogue: 0,0:00:58.38,0:01:01.03,Default,,0000,0000,0000,,and the first AD calls out, "Rolling!"
Dialogue: 0,0:01:01.05,0:01:03.43,Default,,0000,0000,0000,,and then I hear speed, marker, set,
Dialogue: 0,0:01:03.46,0:01:06.03,Default,,0000,0000,0000,,and then the director calls, "Action!"
Dialogue: 0,0:01:06.05,0:01:08.06,Default,,0000,0000,0000,,I've heard that sequence so many times,
Dialogue: 0,0:01:08.08,0:01:11.71,Default,,0000,0000,0000,,like, it's become this Pavlovian\Nmagic spell for me.
Dialogue: 0,0:01:11.74,0:01:15.35,Default,,0000,0000,0000,,Rolling, speed, marker, set and action.
Dialogue: 0,0:01:15.38,0:01:18.13,Default,,0000,0000,0000,,Something happens to me,\NI can't even help it.
Dialogue: 0,0:01:18.46,0:01:22.36,Default,,0000,0000,0000,,My attention narrows.
Dialogue: 0,0:01:22.38,0:01:24.54,Default,,0000,0000,0000,,And everything else in the world,
Dialogue: 0,0:01:24.56,0:01:27.02,Default,,0000,0000,0000,,anything else that might be bothering me
Dialogue: 0,0:01:27.04,0:01:30.34,Default,,0000,0000,0000,,or might grab my attention,
Dialogue: 0,0:01:30.36,0:01:34.70,Default,,0000,0000,0000,,it all goes away and I just am there.
Dialogue: 0,0:01:36.35,0:01:40.55,Default,,0000,0000,0000,,And that feeling, that is what I love,
Dialogue: 0,0:01:40.58,0:01:41.82,Default,,0000,0000,0000,,that to me is creativity,
Dialogue: 0,0:01:41.85,0:01:45.43,Default,,0000,0000,0000,,and that's the biggest reason\NI'm so grateful that I get to be an actor.
Dialogue: 0,0:01:46.28,0:01:49.35,Default,,0000,0000,0000,,So, there's these two powerful feelings.
Dialogue: 0,0:01:49.84,0:01:53.49,Default,,0000,0000,0000,,There's getting attention\Nand paying attention.
Dialogue: 0,0:01:54.14,0:01:55.92,Default,,0000,0000,0000,,Of course, in the last decade or so,
Dialogue: 0,0:01:55.94,0:01:58.16,Default,,0000,0000,0000,,new technology has allowed\Nmore and more people
Dialogue: 0,0:01:58.18,0:02:01.87,Default,,0000,0000,0000,,to have this powerful feeling\Nof getting attention.
Dialogue: 0,0:02:02.23,0:02:04.71,Default,,0000,0000,0000,,For any kind of creative\Nexpression, not just acting.
Dialogue: 0,0:02:04.74,0:02:08.33,Default,,0000,0000,0000,,It could be writing or photography\Nor drawing, music, everything.
Dialogue: 0,0:02:08.35,0:02:11.85,Default,,0000,0000,0000,,The channels of distribution\Nhave been democratized,
Dialogue: 0,0:02:11.87,0:02:13.47,Default,,0000,0000,0000,,and that's a good thing.
Dialogue: 0,0:02:15.43,0:02:18.19,Default,,0000,0000,0000,,But I do think there's\Nan unintended consequence
Dialogue: 0,0:02:18.22,0:02:23.33,Default,,0000,0000,0000,,for anybody on the planet\Nwith an urge to be creative.
Dialogue: 0,0:02:23.35,0:02:26.68,Default,,0000,0000,0000,,Myself included because\NI'm not immune to this.
Dialogue: 0,0:02:27.28,0:02:30.32,Default,,0000,0000,0000,,I think that our creativity
Dialogue: 0,0:02:30.35,0:02:34.42,Default,,0000,0000,0000,,is becoming more and more\Nof a means to an end.
Dialogue: 0,0:02:35.37,0:02:38.49,Default,,0000,0000,0000,,And that end is to get attention.
Dialogue: 0,0:02:39.56,0:02:41.29,Default,,0000,0000,0000,,And so I feel compelled to speak up,
Dialogue: 0,0:02:41.32,0:02:44.04,Default,,0000,0000,0000,,because in my experience,
Dialogue: 0,0:02:44.07,0:02:47.47,Default,,0000,0000,0000,,the more I go after that\Npowerful feeling of paying attention,
Dialogue: 0,0:02:47.49,0:02:48.88,Default,,0000,0000,0000,,the happier I am.
Dialogue: 0,0:02:49.69,0:02:54.73,Default,,0000,0000,0000,,But the more I go after\Nthe powerful feeling of getting attention,
Dialogue: 0,0:02:54.75,0:02:56.02,Default,,0000,0000,0000,,the unhappier I am.
Dialogue: 0,0:02:56.33,0:02:57.49,Default,,0000,0000,0000,,(Clap)
Dialogue: 0,0:02:57.51,0:02:59.61,Default,,0000,0000,0000,,And -- thanks.
Dialogue: 0,0:02:59.63,0:03:02.25,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:02.27,0:03:06.23,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:06.26,0:03:08.79,Default,,0000,0000,0000,,So this is something\Nthat goes way back for me.
Dialogue: 0,0:03:09.26,0:03:14.27,Default,,0000,0000,0000,,I think the first time I can remember\Nusing my acting to get attention,
Dialogue: 0,0:03:14.29,0:03:16.62,Default,,0000,0000,0000,,I was eight years old at summer camp.
Dialogue: 0,0:03:16.95,0:03:19.62,Default,,0000,0000,0000,,And I'd been going on auditions\Nfor about a year by then,
Dialogue: 0,0:03:19.65,0:03:21.95,Default,,0000,0000,0000,,and I'd been lucky to get some small parts
Dialogue: 0,0:03:21.97,0:03:23.77,Default,,0000,0000,0000,,in TV shows and commercials,
Dialogue: 0,0:03:23.79,0:03:28.64,Default,,0000,0000,0000,,and I bragged about it a lot,\Nthat summer at camp.
Dialogue: 0,0:03:28.66,0:03:30.92,Default,,0000,0000,0000,,And at first it worked.
Dialogue: 0,0:03:30.94,0:03:33.65,Default,,0000,0000,0000,,The other kids gave me\Nbunch of extra attention,
Dialogue: 0,0:03:33.67,0:03:36.15,Default,,0000,0000,0000,,because I had been on "Family Ties."
Dialogue: 0,0:03:36.51,0:03:38.43,Default,,0000,0000,0000,,That's a picture of me on "Family Ties."
Dialogue: 0,0:03:38.46,0:03:39.46,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:39.47,0:03:40.97,Default,,0000,0000,0000,,Then, the tide turned,
Dialogue: 0,0:03:40.99,0:03:43.06,Default,,0000,0000,0000,,I think I took it too far\Nwith the bragging.
Dialogue: 0,0:03:43.08,0:03:46.57,Default,,0000,0000,0000,,And then the other kids\Nstarted to make fun of me.
Dialogue: 0,0:03:47.68,0:03:51.36,Default,,0000,0000,0000,,I remember there was this\None girl I had a crush on.
Dialogue: 0,0:03:51.95,0:03:54.61,Default,,0000,0000,0000,,Rocky -- her name was Rachel,\Nshe went by Rocky.
Dialogue: 0,0:03:55.04,0:03:57.69,Default,,0000,0000,0000,,And she was beautiful and she could sing,
Dialogue: 0,0:03:57.71,0:04:00.97,Default,,0000,0000,0000,,and I was smitten with her\Nand I was standing there, bragging.
Dialogue: 0,0:04:01.72,0:04:04.32,Default,,0000,0000,0000,,And she turned to me\Nand she called me a show-off.
Dialogue: 0,0:04:04.64,0:04:06.57,Default,,0000,0000,0000,,Which I 100 percent deserved.
Dialogue: 0,0:04:07.15,0:04:09.48,Default,,0000,0000,0000,,But you know, it still really hurt.
Dialogue: 0,0:04:10.06,0:04:12.17,Default,,0000,0000,0000,,And ever since that summer,
Dialogue: 0,0:04:12.19,0:04:16.77,Default,,0000,0000,0000,,I've had a certain hesitance\Nto seek attention for my acting.
Dialogue: 0,0:04:17.52,0:04:19.28,Default,,0000,0000,0000,,Sometimes, people would ask me,
Dialogue: 0,0:04:19.30,0:04:21.56,Default,,0000,0000,0000,,"Wait a minute,\Nif you don't like the attention,
Dialogue: 0,0:04:21.58,0:04:22.88,Default,,0000,0000,0000,,then why are you an actor?"
Dialogue: 0,0:04:22.90,0:04:24.07,Default,,0000,0000,0000,,And I'd be like,
Dialogue: 0,0:04:24.10,0:04:27.27,Default,,0000,0000,0000,,"Because that's not what acting's about,\Nman, it's about the art."
Dialogue: 0,0:04:27.30,0:04:28.62,Default,,0000,0000,0000,,They'd be like, "OK, dude."
Dialogue: 0,0:04:28.65,0:04:31.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:31.04,0:04:32.77,Default,,0000,0000,0000,,And then Twitter came out.
Dialogue: 0,0:04:33.12,0:04:35.80,Default,,0000,0000,0000,,And I got totally hooked on it,\Njust like everybody else,
Dialogue: 0,0:04:35.82,0:04:37.77,Default,,0000,0000,0000,,which made me into a complete hypocrite.
Dialogue: 0,0:04:37.79,0:04:38.97,Default,,0000,0000,0000,,Because at that point,
Dialogue: 0,0:04:38.99,0:04:41.57,Default,,0000,0000,0000,,I was absolutely using my acting\Nto get attention.
Dialogue: 0,0:04:41.59,0:04:44.94,Default,,0000,0000,0000,,I mean, what, did I think\NI was just getting all these followers
Dialogue: 0,0:04:44.97,0:04:47.22,Default,,0000,0000,0000,,because of my brilliant tweets?
Dialogue: 0,0:04:47.62,0:04:50.57,Default,,0000,0000,0000,,I actually did think that, I was like,
Dialogue: 0,0:04:50.59,0:04:53.27,Default,,0000,0000,0000,,"They don't just like me\Nbecause they saw me in "Batman,"
Dialogue: 0,0:04:53.29,0:04:55.97,Default,,0000,0000,0000,,they like what I have to say,\NI've got a way with words."
Dialogue: 0,0:04:55.99,0:04:57.96,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:57.98,0:04:59.28,Default,,0000,0000,0000,,And then in no time at all,
Dialogue: 0,0:04:59.31,0:05:03.54,Default,,0000,0000,0000,,it started having an impact\Non my dearly beloved creative process.
Dialogue: 0,0:05:04.50,0:05:05.68,Default,,0000,0000,0000,,It still does.
Dialogue: 0,0:05:05.70,0:05:07.23,Default,,0000,0000,0000,,I try not to let it.
Dialogue: 0,0:05:07.26,0:05:10.84,Default,,0000,0000,0000,,But you know, I'd be sitting there,\Nreading a script.
Dialogue: 0,0:05:11.31,0:05:13.12,Default,,0000,0000,0000,,And instead of thinking,
Dialogue: 0,0:05:13.15,0:05:15.62,Default,,0000,0000,0000,,"How can I personally identify\Nwith this character,"
Dialogue: 0,0:05:15.65,0:05:18.57,Default,,0000,0000,0000,,or, "How is the audience\Ngoing to relate to this story,"
Dialogue: 0,0:05:18.59,0:05:21.86,Default,,0000,0000,0000,,I'm like, "What are people going to say\Nabout this movie on Twitter?"
Dialogue: 0,0:05:21.88,0:05:24.82,Default,,0000,0000,0000,,And, "What will I say back\Nthat will be good and snarky enough
Dialogue: 0,0:05:24.84,0:05:26.90,Default,,0000,0000,0000,,to get a lot of retweets,\Nbut not too harsh,
Dialogue: 0,0:05:26.93,0:05:30.32,Default,,0000,0000,0000,,because people love to get offended,\Nand I don't want to get canceled."
Dialogue: 0,0:05:30.35,0:05:32.36,Default,,0000,0000,0000,,These are the thoughts that enter my mind
Dialogue: 0,0:05:32.38,0:05:35.44,Default,,0000,0000,0000,,when I'm supposed to be reading a script,\Ntrying to be an artist.
Dialogue: 0,0:05:35.47,0:05:39.16,Default,,0000,0000,0000,,And I'm not here to tell you that\Ntechnology is the enemy of creativity.
Dialogue: 0,0:05:39.60,0:05:40.77,Default,,0000,0000,0000,,I don't think that.
Dialogue: 0,0:05:40.79,0:05:42.16,Default,,0000,0000,0000,,I think tech is just a tool.
Dialogue: 0,0:05:42.18,0:05:46.20,Default,,0000,0000,0000,,It has the potential to foster\Nunprecedented human creativity.
Dialogue: 0,0:05:46.23,0:05:49.84,Default,,0000,0000,0000,,Like, I even started\Nan online community called HITRECORD,
Dialogue: 0,0:05:49.87,0:05:51.39,Default,,0000,0000,0000,,where people all over the world
Dialogue: 0,0:05:51.41,0:05:53.56,Default,,0000,0000,0000,,collaborate on all kinds\Nof creative projects,
Dialogue: 0,0:05:53.59,0:05:58.80,Default,,0000,0000,0000,,so I don't think that social media\Nor smart phones or any technology
Dialogue: 0,0:05:58.82,0:06:00.96,Default,,0000,0000,0000,,is problematic in and of itself.
Dialogue: 0,0:06:02.62,0:06:07.39,Default,,0000,0000,0000,,But, if we're going to talk\Nabout the perils of creativity
Dialogue: 0,0:06:07.41,0:06:09.73,Default,,0000,0000,0000,,becoming a means to get attention,
Dialogue: 0,0:06:09.75,0:06:14.09,Default,,0000,0000,0000,,then we have to talk about\Nthe attention-driven business model
Dialogue: 0,0:06:14.12,0:06:16.03,Default,,0000,0000,0000,,of today's big social media companies.
Dialogue: 0,0:06:16.05,0:06:19.32,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:19.35,0:06:21.59,Default,,0000,0000,0000,,This will be familiar territory\Nfor some of you,
Dialogue: 0,0:06:21.62,0:06:23.60,Default,,0000,0000,0000,,but it's a really relevant question here:
Dialogue: 0,0:06:23.63,0:06:25.22,Default,,0000,0000,0000,,How does a social media platform,
Dialogue: 0,0:06:25.24,0:06:27.84,Default,,0000,0000,0000,,like for example Instagram, make money?
Dialogue: 0,0:06:28.65,0:06:30.74,Default,,0000,0000,0000,,It's not selling a photo-sharing service,
Dialogue: 0,0:06:30.76,0:06:31.94,Default,,0000,0000,0000,,that part's free,
Dialogue: 0,0:06:31.96,0:06:33.14,Default,,0000,0000,0000,,so what is it selling?
Dialogue: 0,0:06:33.16,0:06:34.32,Default,,0000,0000,0000,,It's selling attention.
Dialogue: 0,0:06:34.34,0:06:36.96,Default,,0000,0000,0000,,It's selling the attention\Nof it's users to advertisers.
Dialogue: 0,0:06:36.99,0:06:38.94,Default,,0000,0000,0000,,And there's a lot of discussion right now
Dialogue: 0,0:06:38.97,0:06:42.68,Default,,0000,0000,0000,,about how much attention we're all giving\Nto things like Instagram,
Dialogue: 0,0:06:42.71,0:06:43.95,Default,,0000,0000,0000,,but my question is,
Dialogue: 0,0:06:43.97,0:06:46.91,Default,,0000,0000,0000,,how is Instagram getting\Nso much attention?
Dialogue: 0,0:06:47.93,0:06:49.20,Default,,0000,0000,0000,,We get it for them.
Dialogue: 0,0:06:50.14,0:06:53.08,Default,,0000,0000,0000,,Anytime somebody posts on Instagram,
Dialogue: 0,0:06:53.10,0:06:55.92,Default,,0000,0000,0000,,they get a certain amount of attention\Nfrom their followers,
Dialogue: 0,0:06:55.94,0:06:58.81,Default,,0000,0000,0000,,whether they have a few followers\Nor a few million followers.
Dialogue: 0,0:06:58.83,0:07:01.90,Default,,0000,0000,0000,,And the more attention you're able to get,
Dialogue: 0,0:07:01.93,0:07:04.72,Default,,0000,0000,0000,,the more attention\NInstagram is able to sell.
Dialogue: 0,0:07:04.74,0:07:07.04,Default,,0000,0000,0000,,So it's in Instagram's interest
Dialogue: 0,0:07:07.06,0:07:09.85,Default,,0000,0000,0000,,for you to get as much\Nattention as possible.
Dialogue: 0,0:07:10.26,0:07:13.66,Default,,0000,0000,0000,,And so it trains you\Nto want that attention,
Dialogue: 0,0:07:13.68,0:07:17.20,Default,,0000,0000,0000,,to crave it, to feel stressed out\Nwhen you're getting enough of it.
Dialogue: 0,0:07:18.46,0:07:21.98,Default,,0000,0000,0000,,Instagram gets its users addicted
Dialogue: 0,0:07:22.00,0:07:25.07,Default,,0000,0000,0000,,to the powerful feeling\Nof getting attention.
Dialogue: 0,0:07:26.05,0:07:29.48,Default,,0000,0000,0000,,And I know we all joke, like,\N"Oh, my God, I'm so addicted to my phone,"
Dialogue: 0,0:07:29.50,0:07:31.27,Default,,0000,0000,0000,,but this is a real addiction.
Dialogue: 0,0:07:31.29,0:07:32.76,Default,,0000,0000,0000,,There's a whole science to it.
Dialogue: 0,0:07:32.78,0:07:35.48,Default,,0000,0000,0000,,If you're curious, I recommend\Nthe work of Jaron Lanier,
Dialogue: 0,0:07:35.50,0:07:38.01,Default,,0000,0000,0000,,Tristan Harris, Nir Eyal.
Dialogue: 0,0:07:38.51,0:07:40.69,Default,,0000,0000,0000,,But here's what I can tell you.
Dialogue: 0,0:07:40.71,0:07:43.44,Default,,0000,0000,0000,,Being addicted to getting attention
Dialogue: 0,0:07:43.47,0:07:46.00,Default,,0000,0000,0000,,is just like being addicted\Nto anything else.
Dialogue: 0,0:07:46.03,0:07:47.23,Default,,0000,0000,0000,,It's never enough.
Dialogue: 0,0:07:47.84,0:07:49.58,Default,,0000,0000,0000,,You start out and you're thinking,
Dialogue: 0,0:07:49.61,0:07:53.68,Default,,0000,0000,0000,,"If only I had 1,000 followers,\Nthat would feel amazing."
Dialogue: 0,0:07:53.70,0:07:57.08,Default,,0000,0000,0000,,But then you're like, "Well,\Nonce I get to 10,000 followers,"
Dialogue: 0,0:07:57.11,0:07:59.40,Default,,0000,0000,0000,,and, "Once I get to 100 --
Dialogue: 0,0:07:59.42,0:08:04.50,Default,,0000,0000,0000,,Once I get to a million followers,\Nthen I'll feel amazing."
Dialogue: 0,0:08:06.39,0:08:09.41,Default,,0000,0000,0000,,So I have 4.2 million\Nfollowers on Twitter,
Dialogue: 0,0:08:09.44,0:08:11.34,Default,,0000,0000,0000,,it's never made me feel amazing.
Dialogue: 0,0:08:11.36,0:08:13.98,Default,,0000,0000,0000,,I'm not going to tell you\Nhow many I have on Instagram,
Dialogue: 0,0:08:14.00,0:08:17.29,Default,,0000,0000,0000,,because I feel genuine shame\Nabout how low the number is,
Dialogue: 0,0:08:17.31,0:08:20.28,Default,,0000,0000,0000,,because I joined Instagram\Nafter "Batman" came out.
Dialogue: 0,0:08:20.31,0:08:23.77,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:23.80,0:08:25.04,Default,,0000,0000,0000,,And I search other actors,
Dialogue: 0,0:08:25.06,0:08:27.32,Default,,0000,0000,0000,,and I see that their number\Nis higher than mine,
Dialogue: 0,0:08:27.35,0:08:30.11,Default,,0000,0000,0000,,and it makes me feel\Nterrible about myself.
Dialogue: 0,0:08:30.45,0:08:32.60,Default,,0000,0000,0000,,Because the follower count
Dialogue: 0,0:08:32.62,0:08:35.02,Default,,0000,0000,0000,,makes everybody feel terrible\Nabout themselves.
Dialogue: 0,0:08:35.05,0:08:38.16,Default,,0000,0000,0000,,That feeling of inadequacy\Nis what drives you to post,
Dialogue: 0,0:08:38.19,0:08:39.71,Default,,0000,0000,0000,,so you can get more attention,
Dialogue: 0,0:08:39.74,0:08:42.86,Default,,0000,0000,0000,,and then that attention that you get\Nis what these companies sell,
Dialogue: 0,0:08:42.88,0:08:45.08,Default,,0000,0000,0000,,that's how they make their money.
Dialogue: 0,0:08:46.07,0:08:49.68,Default,,0000,0000,0000,,So there is no amount\Nof attention you can get
Dialogue: 0,0:08:49.70,0:08:51.98,Default,,0000,0000,0000,,where you feel like you've arrived,
Dialogue: 0,0:08:52.00,0:08:54.82,Default,,0000,0000,0000,,and you're like, "Aah, I'm good now."
Dialogue: 0,0:08:55.99,0:08:59.71,Default,,0000,0000,0000,,And of course, there are a lot of actors\Nwho are more famous than I am,
Dialogue: 0,0:08:59.74,0:09:01.23,Default,,0000,0000,0000,,have more followers than I do,
Dialogue: 0,0:09:01.25,0:09:03.60,Default,,0000,0000,0000,,but I bet you they would\Ntell you the same thing.
Dialogue: 0,0:09:03.62,0:09:08.55,Default,,0000,0000,0000,,If your creativity is driven\Nby a desire to get attention,
Dialogue: 0,0:09:08.58,0:09:11.23,Default,,0000,0000,0000,,you're never going to be\Ncreatively fulfilled.
Dialogue: 0,0:09:13.12,0:09:15.66,Default,,0000,0000,0000,,But I do have some good news.
Dialogue: 0,0:09:16.46,0:09:19.46,Default,,0000,0000,0000,,There is this other powerful feeling.
Dialogue: 0,0:09:20.29,0:09:22.45,Default,,0000,0000,0000,,Something else you can do\Nwith your attention
Dialogue: 0,0:09:22.47,0:09:25.43,Default,,0000,0000,0000,,besides letting a giant tech company\Ncontrol it and sell it.
Dialogue: 0,0:09:26.35,0:09:28.31,Default,,0000,0000,0000,,This is that feeling I was talking about,
Dialogue: 0,0:09:28.33,0:09:29.62,Default,,0000,0000,0000,,why I love acting so much,
Dialogue: 0,0:09:29.64,0:09:33.66,Default,,0000,0000,0000,,it's being able to pay attention\Nto just one thing.
Dialogue: 0,0:09:35.33,0:09:38.04,Default,,0000,0000,0000,,Turns out, there's actually\Nsome science behind this too.
Dialogue: 0,0:09:38.37,0:09:40.17,Default,,0000,0000,0000,,Psychologists and neuroscientists,
Dialogue: 0,0:09:40.20,0:09:42.14,Default,,0000,0000,0000,,they study a phenomenon they call flow.
Dialogue: 0,0:09:42.64,0:09:45.04,Default,,0000,0000,0000,,Which is this thing that happens\Nin the human brain
Dialogue: 0,0:09:45.07,0:09:47.23,Default,,0000,0000,0000,,when someone pays attention\Nto just one thing.
Dialogue: 0,0:09:47.25,0:09:48.76,Default,,0000,0000,0000,,Like something creative.
Dialogue: 0,0:09:48.78,0:09:52.20,Default,,0000,0000,0000,,And manages not to get distracted\Nby anything else.
Dialogue: 0,0:09:52.96,0:09:54.11,Default,,0000,0000,0000,,And some say,
Dialogue: 0,0:09:54.13,0:09:56.87,Default,,0000,0000,0000,,the more regularly you do this,\Nthe happier you'll be.
Dialogue: 0,0:09:58.50,0:10:01.53,Default,,0000,0000,0000,,Now, I'm not a psychologist\Nor a neuroscientist.
Dialogue: 0,0:10:01.55,0:10:04.69,Default,,0000,0000,0000,,But I can tell you,\Nfor me, that is very true.
Dialogue: 0,0:10:05.50,0:10:07.57,Default,,0000,0000,0000,,It's not always easy, it's hard.
Dialogue: 0,0:10:07.59,0:10:10.29,Default,,0000,0000,0000,,To really pay attention\Nlike this takes practice,
Dialogue: 0,0:10:10.32,0:10:11.88,Default,,0000,0000,0000,,everybody does it their own way.
Dialogue: 0,0:10:11.90,0:10:13.80,Default,,0000,0000,0000,,But if there's one thing I can share
Dialogue: 0,0:10:13.82,0:10:18.27,Default,,0000,0000,0000,,that I think helps me focus\Nand really pay attention, it’s this.
Dialogue: 0,0:10:18.96,0:10:23.66,Default,,0000,0000,0000,,I try not to see other creative\Npeople as my competitors.
Dialogue: 0,0:10:24.12,0:10:26.20,Default,,0000,0000,0000,,I try to find collaborators.
Dialogue: 0,0:10:26.22,0:10:28.29,Default,,0000,0000,0000,,Like, if I'm acting in a scene.
Dialogue: 0,0:10:28.83,0:10:31.95,Default,,0000,0000,0000,,If I start seeing the other actors\Nas my competitors and I'm like,
Dialogue: 0,0:10:31.97,0:10:34.56,Default,,0000,0000,0000,,"My God, they're going to get\Nmore attention than I am,
Dialogue: 0,0:10:34.59,0:10:37.94,Default,,0000,0000,0000,,people are going to be talking\Nabout their performance more than mine,"
Dialogue: 0,0:10:37.97,0:10:39.13,Default,,0000,0000,0000,,I've lost my focus.
Dialogue: 0,0:10:39.16,0:10:41.45,Default,,0000,0000,0000,,And I'm probably\Ngoing to suck in that scene.
Dialogue: 0,0:10:41.47,0:10:45.38,Default,,0000,0000,0000,,But when I see the other actors\Nas collaborators,
Dialogue: 0,0:10:45.40,0:10:49.15,Default,,0000,0000,0000,,then it becomes almost easy to focus,
Dialogue: 0,0:10:49.18,0:10:51.64,Default,,0000,0000,0000,,because I'm just paying attention to them.
Dialogue: 0,0:10:52.64,0:10:54.84,Default,,0000,0000,0000,,And I don't have to think\Nabout what I'm doing,
Dialogue: 0,0:10:54.86,0:10:56.31,Default,,0000,0000,0000,,I react to what they're doing,
Dialogue: 0,0:10:56.33,0:10:57.75,Default,,0000,0000,0000,,they react to what I'm doing,
Dialogue: 0,0:10:57.77,0:11:00.13,Default,,0000,0000,0000,,and we can kind of\Nkeep each other in it together.
Dialogue: 0,0:11:00.52,0:11:03.07,Default,,0000,0000,0000,,I don't want you to think\Nthere's only actors on a set
Dialogue: 0,0:11:03.09,0:11:04.70,Default,,0000,0000,0000,,that can collaborate in this way.
Dialogue: 0,0:11:04.73,0:11:07.13,Default,,0000,0000,0000,,I could be in whatever\Nkind of creative situation.
Dialogue: 0,0:11:07.16,0:11:09.95,Default,,0000,0000,0000,,It could be professional,\Ncould be just for fun.
Dialogue: 0,0:11:10.64,0:11:14.50,Default,,0000,0000,0000,,I could be collaborating with people\NI'm not even in the same room with.
Dialogue: 0,0:11:14.52,0:11:16.90,Default,,0000,0000,0000,,In fact, some of my favorite\Nthings I've ever made
Dialogue: 0,0:11:16.92,0:11:19.19,Default,,0000,0000,0000,,I made with people\Nthat I never physically met.
Dialogue: 0,0:11:19.22,0:11:20.38,Default,,0000,0000,0000,,And by the way,
Dialogue: 0,0:11:20.41,0:11:23.36,Default,,0000,0000,0000,,this to me is the beauty of the internet.
Dialogue: 0,0:11:23.39,0:11:26.64,Default,,0000,0000,0000,,If we could just stop\Ncompeting for attention,
Dialogue: 0,0:11:26.66,0:11:30.12,Default,,0000,0000,0000,,then the internet becomes\Na great place to find collaborators.
Dialogue: 0,0:11:31.41,0:11:36.04,Default,,0000,0000,0000,,And once I'm collaborating\Nwith other people,
Dialogue: 0,0:11:36.06,0:11:39.53,Default,,0000,0000,0000,,whether they're on set,\Nor online, wherever,
Dialogue: 0,0:11:39.55,0:11:42.90,Default,,0000,0000,0000,,that makes it so much easier\Nfor me to find that flow,
Dialogue: 0,0:11:42.93,0:11:45.30,Default,,0000,0000,0000,,because we're all just paying attention
Dialogue: 0,0:11:45.32,0:11:48.08,Default,,0000,0000,0000,,to the one thing\Nthat we're making together
Dialogue: 0,0:11:48.10,0:11:51.78,Default,,0000,0000,0000,,and I fell like I'm part\Nof something larger than myself.
Dialogue: 0,0:11:51.81,0:11:54.08,Default,,0000,0000,0000,,And we all sort of shield each other
Dialogue: 0,0:11:54.10,0:11:57.44,Default,,0000,0000,0000,,from anything else that might\Notherwise grab our attention
Dialogue: 0,0:11:57.47,0:12:01.94,Default,,0000,0000,0000,,and we can all just be there.
Dialogue: 0,0:12:03.76,0:12:06.03,Default,,0000,0000,0000,,At least that's what works for me.
Dialogue: 0,0:12:07.49,0:12:08.77,Default,,0000,0000,0000,,Sometimes.
Dialogue: 0,0:12:08.80,0:12:10.42,Default,,0000,0000,0000,,Sometimes, it doesn't always work.
Dialogue: 0,0:12:10.45,0:12:13.66,Default,,0000,0000,0000,,Sometimes I still totally get\Nwrapped up in that addictive cycle
Dialogue: 0,0:12:13.69,0:12:15.09,Default,,0000,0000,0000,,of wanting to get attention.
Dialogue: 0,0:12:15.12,0:12:17.02,Default,,0000,0000,0000,,I mean, like, even right now,
Dialogue: 0,0:12:17.04,0:12:21.05,Default,,0000,0000,0000,,can I honestly say there's not\Nsome part of me here like,
Dialogue: 0,0:12:21.07,0:12:23.92,Default,,0000,0000,0000,,"Hey, everybody, look at me,\NI'm giving a TED talk!"
Dialogue: 0,0:12:23.95,0:12:25.19,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:25.22,0:12:28.13,Default,,0000,0000,0000,,There is, there's some part.
Dialogue: 0,0:12:28.63,0:12:31.04,Default,,0000,0000,0000,,But I can also honestly say that
Dialogue: 0,0:12:31.07,0:12:33.90,Default,,0000,0000,0000,,this whole creative process\Nof writing and giving this talk,
Dialogue: 0,0:12:33.92,0:12:36.53,Default,,0000,0000,0000,,it's been a huge opportunity\Nfor me to focus
Dialogue: 0,0:12:36.56,0:12:39.64,Default,,0000,0000,0000,,and really pay attention to something\NI care a lot about.
Dialogue: 0,0:12:40.80,0:12:46.40,Default,,0000,0000,0000,,So regardless of how much attention\NI do or don't get as a result,
Dialogue: 0,0:12:46.42,0:12:47.69,Default,,0000,0000,0000,,I'm happy I did it.
Dialogue: 0,0:12:48.24,0:12:52.10,Default,,0000,0000,0000,,And I'm grateful to all of you\Nfor letting me.
Dialogue: 0,0:12:52.59,0:12:54.61,Default,,0000,0000,0000,,So thank you, that's it,
Dialogue: 0,0:12:54.64,0:12:56.90,Default,,0000,0000,0000,,you can give your attention\Nto someone else now.
Dialogue: 0,0:12:56.92,0:12:58.07,Default,,0000,0000,0000,,Thanks again.
Dialogue: 0,0:12:58.10,0:13:01.81,Default,,0000,0000,0000,,(Applause)