0:00:00.000,0:00:05.000 Once upon a time, there was a dread disease that afflicted children. 0:00:05.000,0:00:09.000 And in fact, among all the diseases that existed in this land, 0:00:09.000,0:00:12.000 it was the worst. It killed the most children. 0:00:12.000,0:00:15.000 And along came a brilliant inventor, a scientist, 0:00:15.000,0:00:18.000 who came up with a partial cure for that disease. 0:00:18.000,0:00:22.000 And it wasn't perfect. Many children still died, 0:00:22.000,0:00:25.000 but it was certainly better than what they had before. 0:00:25.000,0:00:31.000 And one of the good things about this cure was that it was free, 0:00:31.000,0:00:33.000 virtually free, and was very easy to use. 0:00:33.000,0:00:36.000 But the worst thing about it was that you couldn't use it 0:00:36.000,0:00:40.000 on the youngest children, on infants, and on one-year-olds. 0:00:40.000,0:00:42.000 And so, as a consequence, a few years later, 0:00:42.000,0:00:44.000 another scientist -- perhaps maybe this scientist 0:00:44.000,0:00:48.000 not quite as brilliant as the one who had preceded him, 0:00:48.000,0:00:50.000 but building on the invention of the first one -- 0:00:50.000,0:00:53.000 came up with a second cure. 0:00:53.000,0:00:56.000 And the beauty of the second cure for this disease 0:00:56.000,0:01:00.000 was that it could be used on infants and one-year-olds. 0:01:00.000,0:01:05.000 And the problem with this cure was it was very expensive, 0:01:05.000,0:01:06.000 and it was very complicated to use. 0:01:06.000,0:01:10.000 And although parents tried as hard as they could to use it properly, 0:01:10.000,0:01:14.000 almost all of them ended up using it wrong in the end. 0:01:14.000,0:01:17.000 But what they did, of course, since it was so complicated and expensive, 0:01:17.000,0:01:20.000 they only used it on the zero-year-olds and the one-year-olds. 0:01:20.000,0:01:23.000 And they kept on using the existing cure that they had 0:01:23.000,0:01:24.000 on the two-year-olds and up. 0:01:24.000,0:01:26.000 And this went on for quite some time. People were happy. 0:01:26.000,0:01:29.000 They had their two cures. Until a particular mother, 0:01:29.000,0:01:34.000 whose child had just turned two, died of this disease. 0:01:34.000,0:01:38.000 And she thought to herself, "My child just turned two, 0:01:38.000,0:01:42.000 and until the child turned two, I had always used 0:01:42.000,0:01:47.000 this complicated, expensive cure, you know, this treatment. 0:01:47.000,0:01:48.000 And then the child turned two, and I started using 0:01:48.000,0:01:51.000 the cheap and easy treatment, and I wonder" -- 0:01:51.000,0:01:53.000 and she wondered, like all parents who lose children wonder -- 0:01:53.000,0:01:55.000 "if there isn't something that I could have done, 0:01:55.000,0:01:59.000 like keep on using that complicated, expensive cure." 0:01:59.000,0:02:02.000 And she told all the other people, and she said, 0:02:02.000,0:02:04.000 "How could it possibly be that something 0:02:04.000,0:02:07.000 that's cheap and simple works as well as something 0:02:07.000,0:02:09.000 that's complicated and expensive?" 0:02:09.000,0:02:11.000 And the people thought, "You know, you're right. 0:02:11.000,0:02:13.000 It probably is the wrong thing to do to switch 0:02:13.000,0:02:16.000 and use the cheap and simple solution." 0:02:16.000,0:02:19.000 And the government, they heard her story and the other people, 0:02:19.000,0:02:22.000 and they said, "Yeah, you're right, we should make a law. 0:02:22.000,0:02:24.000 We should outlaw this cheap and simple treatment 0:02:24.000,0:02:27.000 and not let anybody use this on their children." 0:02:27.000,0:02:29.000 And the people were happy. They were satisfied. 0:02:29.000,0:02:32.000 For many years this went along, and everything was fine. 0:02:32.000,0:02:37.000 But then along came a lowly economist, who had children himself, 0:02:37.000,0:02:44.000 and he used the expensive and complicated treatment. 0:02:44.000,0:02:46.000 But he knew about the cheap and simple one. 0:02:46.000,0:02:48.000 And he thought about it, and the expensive one 0:02:48.000,0:02:51.000 didn't seem that great to him. So he thought, 0:02:51.000,0:02:54.000 "I don't know anything about science, but I do know something about data, 0:02:54.000,0:02:56.000 so maybe I should go and look at the data 0:02:56.000,0:03:00.000 and see whether this expensive and complicated treatment 0:03:00.000,0:03:03.000 actually works any better than the cheap and simple one." 0:03:03.000,0:03:05.000 And lo and behold, when he went through the data, 0:03:05.000,0:03:08.000 he found that it didn't look like the expensive, complicated 0:03:08.000,0:03:11.000 solution was any better than the cheap one, 0:03:11.000,0:03:13.000 at least for the children who were two and older -- 0:03:13.000,0:03:16.000 the cheap one still didn't work on the kids who were younger. 0:03:16.000,0:03:20.000 And so, he went forth to the people and he said, 0:03:20.000,0:03:22.000 "I've made this wonderful finding: 0:03:22.000,0:03:25.000 it looks as if we could just use the cheap and simple solution, 0:03:25.000,0:03:28.000 and by doing so we could save ourselves 300 million dollars a year, 0:03:28.000,0:03:30.000 and we could spend that on our children in other ways." 0:03:30.000,0:03:34.000 And the parents were very unhappy, and they said, 0:03:34.000,0:03:36.000 "This is a terrible thing, because how can the cheap and easy thing 0:03:36.000,0:03:40.000 be as good as the hard thing?" And the government was very upset. 0:03:40.000,0:03:43.000 And in particular, the people who made this expensive solution 0:03:43.000,0:03:45.000 were very upset because they thought, 0:03:45.000,0:03:48.000 "How can we hope to compete with something that's essentially free? 0:03:48.000,0:03:50.000 We would lose all of our market." 0:03:50.000,0:03:53.000 And people were very angry, and they called him horrible names. 0:03:53.000,0:03:56.000 And he decided that maybe he should leave the country 0:03:56.000,0:04:00.000 for a few days, and seek out some more intelligent, 0:04:00.000,0:04:03.000 open-minded people in a place called Oxford, 0:04:03.000,0:04:06.000 and come and try and tell the story at that place. 0:04:06.000,0:04:10.000 And so, anyway, here I am. It's not a fairy tale. 0:04:10.000,0:04:12.000 It's a true story about the United States today, 0:04:12.000,0:04:15.000 and the disease I'm referring to is actually 0:04:15.000,0:04:18.000 motor vehicle accidents for children. 0:04:18.000,0:04:24.000 And the free cure is adult seatbelts, and the expensive cure -- 0:04:24.000,0:04:28.000 the 300-million-dollar-a-year cure -- is child car seats. 0:04:28.000,0:04:30.000 And what I'd like to talk to you about today 0:04:30.000,0:04:33.000 is some of the evidence why I believe this to be true: 0:04:33.000,0:04:35.000 that for children two years old and up, 0:04:35.000,0:04:40.000 there really is no real benefit -- proven benefit -- of car seats, 0:04:40.000,0:04:45.000 in spite of the incredible energy 0:04:45.000,0:04:48.000 that has been devoted toward expanding the laws 0:04:48.000,0:04:50.000 and making it socially unacceptable 0:04:50.000,0:04:55.000 to put your children into seatbelts. And then talk about why -- 0:04:55.000,0:04:56.000 what is it that makes that true? 0:04:56.000,0:04:59.000 And then, finally talk a little bit about a third way, 0:04:59.000,0:05:02.000 about another technology, which is probably better than anything we have, 0:05:02.000,0:05:05.000 but which -- there hasn't been any enthusiasm for adoption 0:05:05.000,0:05:07.000 precisely because people are so enamored 0:05:07.000,0:05:10.000 with the current car seat solution. OK. 0:05:10.000,0:05:13.000 So, many times when you try to do research on data, 0:05:13.000,0:05:17.000 it records complicated stories -- it's hard to find in the data. 0:05:17.000,0:05:20.000 It doesn't turn out to be the case when you look at seatbelts versus car seats. 0:05:20.000,0:05:22.000 So the United States keeps a data set 0:05:22.000,0:05:25.000 of every fatal accident that's happened since 1975. 0:05:25.000,0:05:28.000 So in every car crash in which at least one person dies, 0:05:28.000,0:05:30.000 they have information on all of the people. 0:05:30.000,0:05:33.000 So if you look at that data -- it's right up on the National Highway 0:05:33.000,0:05:35.000 Transportation Safety Administration's website -- 0:05:35.000,0:05:37.000 you can just look at the raw data, 0:05:37.000,0:05:41.000 and begin to get a sense of the limited amount of evidence 0:05:41.000,0:05:44.000 that's in favor of car seats for children aged two and up. 0:05:44.000,0:05:48.000 So, here is the data. Here I have, among two- to six-year-olds -- 0:05:48.000,0:05:50.000 anyone above six, basically no one uses car seats, 0:05:50.000,0:05:56.000 so you can't compare -- 29.3 percent of the children who are unrestrained 0:05:56.000,0:06:00.000 in a crash in which at least one person dies, themselves die. 0:06:00.000,0:06:05.000 If you put a child in a car seat, 18.2 percent of the children die. 0:06:05.000,0:06:07.000 If they're wearing a lap-and-shoulder belt, in this raw data, 0:06:07.000,0:06:12.000 19.4 percent die. And interestingly, wearing a lap-only seatbelt, 0:06:12.000,0:06:14.000 16.7 percent die. And actually, the theory tells you 0:06:14.000,0:06:17.000 that the lap-only seatbelt's got to be worse 0:06:17.000,0:06:18.000 than the lap-and-shoulder belt. And that just reminds you 0:06:18.000,0:06:20.000 that when you deal with raw data, there are hundreds 0:06:20.000,0:06:23.000 of confounding variables that may be getting in the way. 0:06:23.000,0:06:28.000 So what we do in the study is -- and this is just presenting 0:06:28.000,0:06:31.000 the same information, but turned into a figure to make it easier. 0:06:31.000,0:06:34.000 So the yellow bar represents car seats, 0:06:34.000,0:06:38.000 the orange bar lap-and-shoulder, and the red bar lap-only seatbelts. 0:06:38.000,0:06:40.000 And this is all relative to unrestrained -- 0:06:40.000,0:06:41.000 the bigger the bar, the better. Okay. 0:06:41.000,0:06:43.000 So, this is the data I just showed, OK? 0:06:43.000,0:06:46.000 So the highest bar is what you're striving to beat. 0:06:46.000,0:06:50.000 So you can control for the basic things, like how hard the crash was, 0:06:50.000,0:06:54.000 what seat the child was sitting in, etc., the age of the child. 0:06:54.000,0:06:56.000 And that's that middle set of bars. 0:06:56.000,0:06:59.000 And so, you can see that the lap-only seatbelts 0:06:59.000,0:07:01.000 start to look worse once you do that. 0:07:01.000,0:07:03.000 And then finally, the last set of bars, 0:07:03.000,0:07:06.000 which are really controlling for everything 0:07:06.000,0:07:08.000 you could possibly imagine about the crash, 0:07:08.000,0:07:11.000 50, 75, 100 different characteristics of the crash. 0:07:11.000,0:07:14.000 And what you find is that the car seats and the lap-and-shoulder belts, 0:07:14.000,0:07:18.000 when it comes to saving lives, fatalities look exactly identical. 0:07:18.000,0:07:22.000 And the standard error bands are relatively small around these estimates as well. 0:07:22.000,0:07:25.000 And it's not just overall. It's very robust 0:07:25.000,0:07:27.000 to anything you want to look at. 0:07:27.000,0:07:30.000 One thing that's interesting: if you look at frontal-impact crashes -- 0:07:30.000,0:07:33.000 when the car crashes, the front hits into something -- 0:07:33.000,0:07:37.000 indeed, what you see is that the car seats look a little bit better. 0:07:37.000,0:07:39.000 And I think this isn't just chance. 0:07:39.000,0:07:40.000 In order to have the car seat approved, 0:07:40.000,0:07:43.000 you need to pass certain federal standards, 0:07:43.000,0:07:48.000 all of which involve slamming your car into a direct frontal crash. 0:07:48.000,0:07:50.000 But when you look at other types of crashes, like rear-impact crashes, 0:07:50.000,0:07:53.000 indeed, the car seats don't perform as well. 0:07:53.000,0:07:55.000 And I think that's because they've been optimized to pass, 0:07:55.000,0:07:57.000 as we always expect people to do, 0:07:57.000,0:07:59.000 to optimize relative to bright-line rules 0:07:59.000,0:08:03.000 about how affected the car will be. 0:08:03.000,0:08:04.000 And the other thing you might argue is, 0:08:04.000,0:08:06.000 "Well, car seats have got a lot better over time. 0:08:06.000,0:08:09.000 And so if we look at recent crashes -- 0:08:09.000,0:08:11.000 the whole data set is almost 30 years' worth of data -- 0:08:11.000,0:08:13.000 you won't see it in the recent crashes. The new car seats are far, far better." 0:08:13.000,0:08:17.000 But indeed, in recent crashes the lap-and-shoulder seatbelts, 0:08:17.000,0:08:20.000 actually, are doing even better than the car seats. 0:08:20.000,0:08:23.000 They say, "Well, that's impossible, that can't be." 0:08:23.000,0:08:25.000 And the line of argument, if you ask parents, is, 0:08:25.000,0:08:28.000 "But car seats are so expensive and complicated, 0:08:28.000,0:08:31.000 and they have this big tangle of latches, 0:08:31.000,0:08:34.000 how could they possibly not work better than seatbelts 0:08:34.000,0:08:36.000 because they are so expensive and complicated?" 0:08:36.000,0:08:39.000 It's kind of an interesting logic, 0:08:39.000,0:08:42.000 I think, that people use. And the other logic, they say, 0:08:42.000,0:08:44.000 "Well, the government wouldn't have told us [to] use them 0:08:44.000,0:08:46.000 if they weren't much better." 0:08:46.000,0:08:48.000 But what's interesting is the government telling us to use them 0:08:48.000,0:08:50.000 is not actually based on very much. 0:08:50.000,0:08:53.000 It really is based on some impassioned pleas of parents 0:08:53.000,0:08:56.000 whose children died after they turned two, 0:08:56.000,0:09:00.000 which has led to the passage of all these laws -- not very much on data. 0:09:00.000,0:09:04.000 So you can only get so far, I think, in telling your story 0:09:04.000,0:09:06.000 by using these abstract statistics. 0:09:06.000,0:09:11.000 And so I had some friends over to dinner, and I was asking -- 0:09:11.000,0:09:14.000 we had a cookout -- I was asking them what advice they might have for me 0:09:14.000,0:09:18.000 about proving my point. They said, "Why don't you run some crash tests?" 0:09:18.000,0:09:20.000 And I said, "That's a great idea." 0:09:20.000,0:09:22.000 So we actually tried to commission some crash tests. 0:09:22.000,0:09:27.000 And it turns out that as we called around to the independent 0:09:27.000,0:09:30.000 crash test companies around the country, 0:09:30.000,0:09:32.000 none of them wanted to do our crash test 0:09:32.000,0:09:36.000 because they said, some explicitly, some not so explicitly, 0:09:36.000,0:09:38.000 "All of our business comes from car seat manufacturers. 0:09:38.000,0:09:42.000 We can't risk alienating them by testing seatbelts relative to car seats." 0:09:42.000,0:09:46.000 Now, eventually, one did. Under the conditions of anonymity, 0:09:46.000,0:09:49.000 they said they would be happy to do this test for us -- 0:09:49.000,0:09:54.000 so anonymity, and 1,500 dollars per seat that we crashed. 0:09:54.000,0:09:56.000 And so, we went to Buffalo, New York, 0:09:56.000,0:09:58.000 and here is the precursor to it. 0:09:58.000,0:10:00.000 These are the crash test dummies, 0:10:00.000,0:10:03.000 waiting for their chance to take the center stage. 0:10:03.000,0:10:05.000 And then, here's how the crash test works. 0:10:05.000,0:10:08.000 Here, they don't actually crash the entire car, you know -- 0:10:08.000,0:10:11.000 it's not worth ruining a whole car to do it. 0:10:11.000,0:10:12.000 So they just have these bench seats, 0:10:12.000,0:10:14.000 and they strap the car seat and the seatbelt onto it. 0:10:14.000,0:10:16.000 So I just wanted you to look at this. 0:10:16.000,0:10:18.000 And I think this gives you a good idea of why parents think 0:10:18.000,0:10:20.000 car seats are so great. Look at the kid in the car seat. 0:10:20.000,0:10:23.000 Does he not look content, ready to go, 0:10:23.000,0:10:25.000 like he could survive anything? And then, if you look at the kid in back, 0:10:25.000,0:10:28.000 it looks like he's already choking before the crash even happens. 0:10:28.000,0:10:31.000 It's hard to believe, when you look at this, that 0:10:31.000,0:10:33.000 that kid in back is going to do very well when you get in a crash. 0:10:33.000,0:10:35.000 So this is going to be a crash 0:10:35.000,0:10:38.000 where they're going to slam this thing forward into a wall 0:10:38.000,0:10:41.000 at 30 miles an hour, and see what happens. OK? 0:10:41.000,0:10:43.000 So, let me show you what happens. 0:10:43.000,0:10:46.000 These are three-year-old dummies, by the way. 0:10:46.000,0:10:48.000 So here -- this is the car seat. Now watch two things: 0:10:48.000,0:10:50.000 watch how the head goes forward, 0:10:50.000,0:10:52.000 and basically hits the knees -- and this is in the car seat -- 0:10:52.000,0:10:57.000 and watch how the car seat flies around, in the rebound, up in the air. 0:10:57.000,0:10:59.000 The car seat's moving all over the place. 0:10:59.000,0:11:01.000 Bear in mind there are two things about this. 0:11:01.000,0:11:04.000 This is a car seat that was installed by someone 0:11:04.000,0:11:07.000 who has installed 1,000 car seats, who knew exactly how to do it. 0:11:07.000,0:11:08.000 And also it turned out these bench seats 0:11:08.000,0:11:11.000 are the very best way to install car seats. 0:11:11.000,0:11:14.000 Having a flat back makes it much easier to install them. 0:11:14.000,0:11:17.000 And so this is a test that's very much rigged in favor of the car seat, 0:11:17.000,0:11:20.000 OK? So, that kid in this crash fared very well. 0:11:20.000,0:11:22.000 The federal standards are 0:11:22.000,0:11:24.000 that you have to score below a 1,000 0:11:24.000,0:11:26.000 to be an approved car seat on this crash, 0:11:26.000,0:11:30.000 in some metric of units which are not important. 0:11:30.000,0:11:33.000 And this crash would have been about a 450. 0:11:33.000,0:11:35.000 So this car seat was actually an above-average car seat 0:11:35.000,0:11:37.000 from Consumer Reports, and did quite well. 0:11:37.000,0:11:40.000 So the next one. Now, this is the kid, same crash, 0:11:40.000,0:11:45.000 who is in the seatbelt. He hardly moves at all, actually, 0:11:45.000,0:11:48.000 relative to the other child. The funny thing is, 0:11:48.000,0:11:51.000 the cam work is terrible because they've only set it up 0:11:51.000,0:11:53.000 to do the car seats, and so, they actually don't even have a way 0:11:53.000,0:11:55.000 to move the camera so you can see the kid that's on the rebound. 0:11:55.000,0:11:59.000 Anyway, it turns out that those two crashes, that actually 0:11:59.000,0:12:03.000 the three-year-old did slightly worse. So, he gets about a 500 0:12:03.000,0:12:07.000 out of -- you know, on this range -- relative to a 400 and something. 0:12:07.000,0:12:10.000 But still, if you just took that data from that crash 0:12:10.000,0:12:13.000 to the federal government, and said, "I have invented a new car seat. 0:12:13.000,0:12:16.000 I would like you to approve it for selling," 0:12:16.000,0:12:19.000 then they would say, "This is a fantastic new car seat, it works great. 0:12:19.000,0:12:21.000 It only got a 500, it could have gotten as high up as a 1,000." 0:12:21.000,0:12:24.000 And this seatbelt would have passed with flying colors 0:12:24.000,0:12:26.000 into being approved as a car seat. 0:12:26.000,0:12:28.000 So, in some sense, what this is suggesting 0:12:28.000,0:12:31.000 is that it's not just that people are setting up their car seats wrong, 0:12:31.000,0:12:33.000 which is putting children at risk. It's just that, fundamentally, 0:12:33.000,0:12:35.000 the car seats aren't doing much. 0:12:35.000,0:12:37.000 So here's the crash. So these are timed at the same time, 0:12:37.000,0:12:39.000 so you can see that it takes much longer with the car seat -- 0:12:39.000,0:12:41.000 at rebound, it takes a lot longer -- 0:12:41.000,0:12:45.000 but there's just a lot less movement for child who's in the seatbelt. 0:12:45.000,0:12:47.000 So, I'll show you the six-year-old crashes as well. 0:12:47.000,0:12:52.000 The six-year-old is in a car seat, and it turns out 0:12:52.000,0:12:57.000 that looks terrible, but that's great. That's like a 400, OK? 0:12:57.000,0:12:58.000 So that kid would do fine in the crash. 0:12:58.000,0:13:02.000 Nothing about that would have been problematic to the child at all. 0:13:02.000,0:13:05.000 And then here's the six-year-old in the seatbelt, 0:13:05.000,0:13:07.000 and in fact, they get exactly within, you know, 0:13:07.000,0:13:11.000 within one or two points of the same. So really, for the six-year-old, 0:13:11.000,0:13:15.000 the car seat did absolutely nothing whatsoever. 0:13:15.000,0:13:18.000 That's some more evidence, so in some sense -- 0:13:18.000,0:13:22.000 I was criticized by a scientist, who said, "You could never publish 0:13:22.000,0:13:24.000 a study with an n of 4," meaning those four crashes. 0:13:24.000,0:13:28.000 So I wrote him back and I said, "What about an n of 45,004?" 0:13:28.000,0:13:30.000 Because I had the other 45,000 other real-world crashes. 0:13:30.000,0:13:34.000 And I just think that it's interesting that the idea 0:13:34.000,0:13:36.000 of using real-world crashes, which is very much something 0:13:36.000,0:13:38.000 that economists think would be the right thing to do, 0:13:38.000,0:13:40.000 is something that scientists don't actually, usually think -- 0:13:40.000,0:13:43.000 they would rather use a laboratory, 0:13:43.000,0:13:45.000 a very imperfect science of looking at the dummies, 0:13:45.000,0:13:49.000 than actually 30 years of data of what we've seen 0:13:49.000,0:13:52.000 with children and with car seats. 0:13:52.000,0:13:56.000 And so I think the answer to this puzzle 0:13:56.000,0:13:59.000 is that there's a much better solution out there, 0:13:59.000,0:14:02.000 that's gotten nobody excited because everyone 0:14:02.000,0:14:06.000 is so delighted with the way car seats are presumably working. 0:14:06.000,0:14:09.000 And if you think from a design perspective, 0:14:09.000,0:14:11.000 about going back to square one, and say, 0:14:11.000,0:14:13.000 "I just want to protect kids in the back seat." 0:14:13.000,0:14:15.000 I don't there's anyone in this room who'd say, 0:14:15.000,0:14:16.000 "Well, the right way to start would be, 0:14:16.000,0:14:19.000 let's make a great seat belt for adults. 0:14:19.000,0:14:21.000 And then, let's make this really big contraption 0:14:21.000,0:14:24.000 that you have to rig up to it in this daisy chain." 0:14:24.000,0:14:27.000 I mean, why not start -- who's sitting in the back seat anyway except for kids? 0:14:27.000,0:14:30.000 But essentially, do something like this, 0:14:30.000,0:14:32.000 which I don't know exactly how much it would cost to do, 0:14:32.000,0:14:33.000 but there's no reason I could see 0:14:33.000,0:14:35.000 why this should be much more expensive than a regular car seat. 0:14:35.000,0:14:39.000 It's just actually -- you see, this is folding up -- it's behind the seat. 0:14:39.000,0:14:41.000 You've got a regular seat for adults, and then you fold it down, 0:14:41.000,0:14:43.000 and the kid sits on top, and it's integrated. 0:14:43.000,0:14:47.000 It seems to me that this can't be a very expensive solution, 0:14:47.000,0:14:50.000 and it's got to work better than what we already have. 0:14:50.000,0:14:55.000 So the question is, is there any hope for adoption of something like this, 0:14:55.000,0:14:57.000 which would presumably save a lot of lives? 0:14:57.000,0:15:01.000 And I think the answer, perhaps, lies in a story. 0:15:01.000,0:15:05.000 The answer both to why has a car seat been so successful, 0:15:05.000,0:15:08.000 and why this may someday be adopted or not, 0:15:08.000,0:15:12.000 lies in a story that my dad told me, relating to when he was a doctor 0:15:12.000,0:15:15.000 in the U.S. Air Force in England. And this is a long time ago: 0:15:15.000,0:15:17.000 you were allowed to do things then you can't do today. 0:15:17.000,0:15:21.000 So, my father would have patients come in 0:15:21.000,0:15:24.000 who he thought were not really sick. 0:15:24.000,0:15:28.000 And he had a big jar full of placebo pills that he would give them, 0:15:28.000,0:15:31.000 and he'd say, "Come back in a week, if you still feel lousy." 0:15:31.000,0:15:32.000 OK, and most of them would not come back, 0:15:32.000,0:15:34.000 but some of them would come back. 0:15:34.000,0:15:38.000 And when they came back, he, still convinced they were not sick, 0:15:38.000,0:15:43.000 had another jar of pills. In this jar were huge horse pills. 0:15:43.000,0:15:45.000 They were almost impossible to swallow. 0:15:45.000,0:15:49.000 And these, to me, are the analogy for the car seats. 0:15:49.000,0:15:53.000 People would look at these and say, "Man, this thing is so big 0:15:53.000,0:15:55.000 and so hard to swallow. If this doesn't make me feel better, 0:15:55.000,0:15:58.000 you know, what possibly could?" 0:15:58.000,0:16:00.000 And it turned out that most people wouldn't come back, 0:16:00.000,0:16:03.000 because it worked. But every once in a while, 0:16:03.000,0:16:08.000 there was still a patient convinced that he was sick, 0:16:08.000,0:16:11.000 and he'd come back. And my dad had a third jar of pills. 0:16:11.000,0:16:13.000 And the jar of pills he had, he said, 0:16:13.000,0:16:16.000 were the tiniest little pills he could find, 0:16:16.000,0:16:18.000 so small you could barely see them. 0:16:18.000,0:16:20.000 And he would say, listen, I know I gave you that huge pill, 0:16:20.000,0:16:24.000 that complicated, hard-to-swallow pill before, 0:16:24.000,0:16:26.000 but now I've got one that's so potent, 0:16:26.000,0:16:28.000 that is really tiny and small and almost invisible. 0:16:28.000,0:16:31.000 It's almost like this thing here, which you can't even see." 0:16:31.000,0:16:33.000 And it turned out that never, 0:16:33.000,0:16:36.000 in all the times my dad gave out this pill, the really tiny pill, 0:16:36.000,0:16:39.000 did anyone ever come back still complaining of sickness. 0:16:39.000,0:16:42.000 So, my dad always took that as evidence 0:16:42.000,0:16:46.000 that this little, teeny, powerful pill 0:16:46.000,0:16:50.000 had the ultimate placebo effect. And in some sense, if that's the right story, 0:16:50.000,0:16:52.000 I think integrated car seats you will see, very quickly, 0:16:52.000,0:16:56.000 becoming something that everyone has. The other possible conclusion 0:16:56.000,0:16:59.000 is, well, maybe after coming to my father three times, 0:16:59.000,0:17:01.000 getting sent home with placebos, he still felt sick, 0:17:01.000,0:17:03.000 he went and found another doctor. 0:17:03.000,0:17:05.000 And that's completely possible. And if that's the case, 0:17:05.000,0:17:08.000 then I think we're stuck with conventional car seats for a long time to come. 0:17:08.000,0:17:09.000 Thank you very much. 0:17:09.000,0:17:13.000 (Applause) 0:17:13.000,0:17:15.000 (Audience: I just wanted to ask you, when we wear seatbelts 0:17:15.000,0:17:18.000 we don't necessarily wear them just to prevent loss of life, 0:17:18.000,0:17:20.000 it's also to prevent lots of serious injury. 0:17:20.000,0:17:24.000 Your data looks at fatalities. It doesn't look at serious injury. 0:17:24.000,0:17:26.000 Is there any data to show that child seats 0:17:26.000,0:17:29.000 are actually less effective, or just as effective as seatbelts 0:17:29.000,0:17:31.000 for serious injury? Because that would prove your case.) 0:17:31.000,0:17:34.000 Steven Levitt: Yeah, that's a great question. In my data, and in another data set 0:17:34.000,0:17:37.000 I've looked at for New Jersey crashes, 0:17:37.000,0:17:41.000 I find very small differences in injury. 0:17:41.000,0:17:43.000 So in this data, it's statistically insignificant differences 0:17:43.000,0:17:47.000 in injury between car seats and lap-and-shoulder belts. 0:17:47.000,0:17:48.000 In the New Jersey data, which is different, 0:17:48.000,0:17:51.000 because it's not just fatal crashes, 0:17:51.000,0:17:53.000 but all crashes in New Jersey that are reported, 0:17:53.000,0:17:56.000 it turns out that there is a 10 percent difference in injuries, 0:17:56.000,0:17:58.000 but generally they're the minor injuries. 0:17:58.000,0:18:00.000 Now, what's interesting, I should say this as a disclaimer, 0:18:00.000,0:18:05.000 there is medical literature that is very difficult to resolve with this other data, 0:18:05.000,0:18:09.000 which suggests that car seats are dramatically better. 0:18:09.000,0:18:11.000 And they use a completely different methodology that involves -- 0:18:11.000,0:18:14.000 after the crash occurs, they get from the insurance companies 0:18:14.000,0:18:16.000 the names of the people who were in the crash, 0:18:16.000,0:18:17.000 and they call them on the phone, 0:18:17.000,0:18:18.000 and they asked them what happened. 0:18:18.000,0:18:21.000 And I really can't resolve, yet, 0:18:21.000,0:18:23.000 and I'd like to work with these medical researchers 0:18:23.000,0:18:26.000 to try to understand how there can be these differences, 0:18:26.000,0:18:29.000 which are completely at odds with one another. 0:18:29.000,0:18:32.000 But it's obviously a critical question. 0:18:32.000,0:18:35.000 The question is even if -- are there enough serious injuries 0:18:35.000,0:18:38.000 to make these cost-effective? It's kind of tricky. 0:18:38.000,0:18:40.000 Even if they're right, it's not so clear 0:18:40.000,0:18:41.000 that they're so cost-effective.