1
00:00:08,312 --> 00:00:09,422
Good afternoon.

2
00:00:09,854 --> 00:00:12,344
Just to be different,
I've brought along my stool.

3
00:00:12,344 --> 00:00:14,144
(Laughter)

4
00:00:16,054 --> 00:00:20,813
To begin with, I'd like to give
a brief introduction.

5
00:00:21,633 --> 00:00:24,844
I've been approached many times,
to talk a little

6
00:00:24,844 --> 00:00:28,973
about the succession process
in a family company,

7
00:00:28,973 --> 00:00:30,782
like the one I manage.

8
00:00:30,782 --> 00:00:34,322
This question has been made to me
with enormous frequency,

9
00:00:34,322 --> 00:00:36,645
and I intend to talk a little about this.

10
00:00:36,645 --> 00:00:38,927
Time is short, but I’ll try my best.

11
00:00:39,550 --> 00:00:45,939
For this, I’ll need to quickly
go through the company’s history

12
00:00:45,939 --> 00:00:48,294
to help you understand a little.

13
00:00:48,294 --> 00:00:50,014
I hope I'll manage it.

14
00:00:50,014 --> 00:00:52,493
Everything starts in 1938

15
00:00:52,493 --> 00:00:56,402
when my parents fled from Nazi Germany.

16
00:00:56,872 --> 00:01:01,276
They had to leave in a hurry,
at the last minute,

17
00:01:01,276 --> 00:01:05,335
a little before
the "Night of Broken Glass."

18
00:01:05,335 --> 00:01:09,458
They managed to board a ship,
which I don't think was a choice,

19
00:01:09,458 --> 00:01:12,568
it was more like, "Get on,
and see later where it's going."

20
00:01:13,018 --> 00:01:18,947
They managed to board this ship
that was going to Buenos Aires.

21
00:01:19,197 --> 00:01:24,676
This ship made a stopover in Recife,
to fuel, and they were able to get off.

22
00:01:25,746 --> 00:01:30,335
And then the first thing happened
that blew my mother's mind especially,

23
00:01:30,335 --> 00:01:36,380
because after 15 days of seeing
blue sky and water on both sides,

24
00:01:36,380 --> 00:01:41,708
they got off in Recife - you may know it,
the docks are at the old center -

25
00:01:41,708 --> 00:01:46,828
and they noticed that every other door

26
00:01:46,828 --> 00:01:48,588
had a Star of David.

27
00:01:48,588 --> 00:01:52,230
The Star of David is nothing less
than the symbol of Judaism.

28
00:01:52,920 --> 00:01:55,649
My mother almost freaked out, and thought,

29
00:01:55,649 --> 00:01:58,819
"This is this country I want to live in,"
because in Germany,

30
00:01:58,819 --> 00:02:02,254
the door of their house 
was painted with a swastika,

31
00:02:02,254 --> 00:02:04,903
to identify them as Jews.

32
00:02:06,313 --> 00:02:12,350
And there she was, her head spinning,
almost unable to walk down the street,

33
00:02:12,350 --> 00:02:14,454
until they found out what this was.

34
00:02:14,454 --> 00:02:18,174
Do any of you know what this was?

35
00:02:18,174 --> 00:02:19,974
Do you remember? No.

36
00:02:20,134 --> 00:02:24,261
It was the symbol of Antarctica brewery.

37
00:02:24,261 --> 00:02:25,460
(Laughter)

38
00:02:25,460 --> 00:02:27,791
It's true, it's true.

39
00:02:27,791 --> 00:02:30,351
Antarctica had, on all its products,

40
00:02:30,351 --> 00:02:34,542
a label with the Star of David
and a little "A" in the middle,

41
00:02:34,542 --> 00:02:37,012
it's there on the Internet,
you can check it out.

42
00:02:37,012 --> 00:02:39,393
And my mother almost lost her mind.

43
00:02:40,133 --> 00:02:42,540
This was all clarified afterwards,

44
00:02:42,540 --> 00:02:45,260
because she had thought it was
the door of a Jewish home,

45
00:02:45,260 --> 00:02:48,597
but it was Guaraná Antarctica,
Antarctica beer, etc.

46
00:02:49,087 --> 00:02:55,192
Well, since Getúlio Vargas
was the Brazilian dictator at that time,

47
00:02:55,452 --> 00:02:59,447
he didn't allow the entry
of German refugees.

48
00:02:59,447 --> 00:03:03,044
So the ship left for Buenos Aires.

49
00:03:03,044 --> 00:03:06,874
There, they were able to stay

50
00:03:06,874 --> 00:03:11,150
and my mother went to work as a weaver.

51
00:03:11,150 --> 00:03:13,293
My father took her at five in the morning

52
00:03:13,293 --> 00:03:15,633
to work with a machine
she'd never seen before,

53
00:03:15,633 --> 00:03:17,240
but that's alright.

54
00:03:18,340 --> 00:03:23,598
Then they went to ask for a visa
at the Brazilian consulate.

55
00:03:23,598 --> 00:03:28,056
And they did the paperwork,
I think, in six months,

56
00:03:28,056 --> 00:03:29,633
I can't say exactly when,

57
00:03:29,633 --> 00:03:35,104
but about six months later,
they got the visa to come to Brazil.

58
00:03:35,104 --> 00:03:38,746
They wanted to come to Brazil
for many reasons, I think.

59
00:03:38,746 --> 00:03:40,313
They wanted to come to São Paulo

60
00:03:40,313 --> 00:03:45,298
because it was the city
where most of those who fled came to.

61
00:03:45,818 --> 00:03:50,259
Just to illustrate, the Brazilian consul
flirted with my mother,

62
00:03:50,259 --> 00:03:51,896
and he promised the visa.

63
00:03:51,896 --> 00:03:56,701
My mother agreed to a date
on the day he gave the visa.

64
00:03:57,241 --> 00:04:00,845
She used to say
that he's still waiting until today.

65
00:04:00,845 --> 00:04:02,930
(Laughter)

66
00:04:04,110 --> 00:04:07,790
They arrived in Brazil in '39.

67
00:04:07,790 --> 00:04:10,363
I'm "made in Brazil."

68
00:04:10,363 --> 00:04:11,843
(Laughter)

69
00:04:11,843 --> 00:04:15,158
I was born in São Paulo,

70
00:04:15,158 --> 00:04:18,292
in the middle of the Second World War.

71
00:04:18,292 --> 00:04:20,288
My father got a job

72
00:04:20,288 --> 00:04:23,247
as a commercial representative
in a clothes industry,

73
00:04:23,247 --> 00:04:26,767
and he'd go around selling shirts,
cloaks, and so on,

74
00:04:26,767 --> 00:04:29,048
whatever the clothes industry makes.

75
00:04:29,288 --> 00:04:31,010
Things started to get difficult,

76
00:04:31,010 --> 00:04:34,680
because they had two sons -
me and my brother.

77
00:04:34,680 --> 00:04:39,661
And in 1947, my mother needed
to help my father somehow.

78
00:04:39,661 --> 00:04:42,006
So she had an idea

79
00:04:43,406 --> 00:04:47,547
which resulted from living 
amongst Germans in São Paulo.

80
00:04:49,657 --> 00:04:53,331
The Germans would say, "I can't
find a book to read, a best-seller.

81
00:04:53,331 --> 00:04:56,286
We only hear about them..."

82
00:04:56,286 --> 00:04:59,116
My mother had the idea to buy ten books

83
00:04:59,116 --> 00:05:03,419
from someone who imported
books from Germany.

84
00:05:03,419 --> 00:05:07,736
He gave my mother credit,
she bought ten different books,

85
00:05:07,736 --> 00:05:10,368
put them in the living room
and started renting them,

86
00:05:10,368 --> 00:05:15,803
the same way this is done with videos.

87
00:05:15,803 --> 00:05:20,180
The rental period was one week,
the books were well bound,

88
00:05:20,180 --> 00:05:25,298
so she started to get
a small income from this rental.

89
00:05:25,691 --> 00:05:29,920
People liked what they read
and they started to encourage my mother,

90
00:05:30,733 --> 00:05:34,172
"Hey, I liked this book so much,

91
00:05:34,172 --> 00:05:38,242
can I buy one to give as a gift?"

92
00:05:38,242 --> 00:05:44,487
She kept hearing that and so had the idea
to also start selling books.

93
00:05:44,487 --> 00:05:48,974
So, in fact, at this moment
the bookstore was born;

94
00:05:48,974 --> 00:05:51,928
up until then, it was a lending library.

95
00:05:52,598 --> 00:05:55,934
Then there was no more space
for the books at home, so we had to move.

96
00:05:56,343 --> 00:06:02,365
We were all living together, the books,
my father, mother, and the two brothers.

97
00:06:02,365 --> 00:06:07,056
So we moved to Rua Augusta,
which was reasonably close.

98
00:06:07,056 --> 00:06:09,366
In the beginning, we shared a store,

99
00:06:09,366 --> 00:06:12,582
then my mother
and her business partner quarreled.

100
00:06:12,582 --> 00:06:17,693
We then went to another two-story house,
and we occupied the whole first floor,

101
00:06:17,693 --> 00:06:19,567
which was quite big,

102
00:06:19,567 --> 00:06:25,048
and the library and the small bookshop
were installed in the large living room.

103
00:06:25,048 --> 00:06:27,068
We lived at the back of the store.

104
00:06:27,618 --> 00:06:32,886
After I had to choose between sleeping
on the bed or on the floor -

105
00:06:32,886 --> 00:06:35,657
because there were books
all over the place -

106
00:06:36,447 --> 00:06:39,279
we managed to move 
to an adjacent apartment,

107
00:06:39,279 --> 00:06:41,416
and the business expanded.

108
00:06:41,416 --> 00:06:44,416
It took over the room,
the living room, etc.

109
00:06:44,416 --> 00:06:47,990
Here I'm already talking about 1957,
because I have to be brief.

110
00:06:48,570 --> 00:06:51,939
My father went on with his activity,

111
00:06:51,939 --> 00:06:57,786
my mother took care of the kitchen
and her two small sons.

112
00:06:57,786 --> 00:06:59,515
My father would come home for lunch.

113
00:06:59,515 --> 00:07:01,936
When my father came in for lunch,

114
00:07:02,636 --> 00:07:06,914
my mother would rush to the kitchen
to make food for us.

115
00:07:06,914 --> 00:07:11,279
And I'd be coming home from school
and such, that lunchtime thing.

116
00:07:11,279 --> 00:07:13,089
I remember him telling once,

117
00:07:13,089 --> 00:07:17,253
and I even witnessed a bit of this -
I'll tell you because it's funny.

118
00:07:18,783 --> 00:07:22,009
At the end of the 1950s,

119
00:07:22,555 --> 00:07:26,525
I think it was about that time,

120
00:07:27,439 --> 00:07:32,758
a book came out by Fritz Kahn,

121
00:07:32,758 --> 00:07:34,578
"Our Sex Life."

122
00:07:34,578 --> 00:07:36,158
A woman came in...

123
00:07:36,158 --> 00:07:39,870
It was a book on sexual education,
nothing more than that.

124
00:07:41,110 --> 00:07:45,650
This woman came in, my father
was at the front, in the living room,

125
00:07:45,650 --> 00:07:49,313
waiting for any clients
while my mother made lunch.

126
00:07:50,303 --> 00:07:55,509
And she asked about this book,
called "Our Sex Life."

127
00:07:55,509 --> 00:07:58,633
My father, a German
who barely spoke Portuguese,

128
00:07:58,633 --> 00:08:02,501
opened the door to the corridor,
a corridor this size.

129
00:08:02,501 --> 00:08:05,880
At the back was the kitchen
and my mother was there...

130
00:08:06,240 --> 00:08:07,896
And he shouts out,

131
00:08:07,896 --> 00:08:11,746
(German accent) 
"Eva, we have sexual relations?"

132
00:08:11,746 --> 00:08:13,588
(Laughter)

133
00:08:15,048 --> 00:08:16,714
It's true. (Chuckling)

134
00:08:16,954 --> 00:08:22,552
I told this to Moacyr Scliar and he wrote
a chronicle on it for the newspaper.

135
00:08:22,552 --> 00:08:25,715
So these picturesque things happened

136
00:08:25,715 --> 00:08:30,823
throughout the settlement
of the Herz family here in Brazil.

137
00:08:30,823 --> 00:08:32,993
There were very funny things.

138
00:08:32,993 --> 00:08:36,384
The space got small, we moved,
as I already told you...

139
00:08:37,194 --> 00:08:39,909
The 60s arrived,

140
00:08:39,909 --> 00:08:43,484
things were expanding, growing,

141
00:08:43,484 --> 00:08:47,140
and my mother considers moving
to Avenida Paulista.

142
00:08:47,790 --> 00:08:53,056
At the end of the 60s, 
almost by coincidence,

143
00:08:53,056 --> 00:08:56,266
I got married and we moved 
to Avenida Paulista.

144
00:08:56,266 --> 00:08:59,574
And at that moment,

145
00:08:59,574 --> 00:09:02,614
I joined the bookshop,

146
00:09:03,334 --> 00:09:04,758
I became part of it.

147
00:09:04,758 --> 00:09:08,926
We discussed it a little, my mother
was very scared, the expenses,

148
00:09:08,926 --> 00:09:12,809
condominium fees, taxes,
electricity, telephone, all that.

149
00:09:12,809 --> 00:09:14,209
Would we manage?.

150
00:09:14,209 --> 00:09:15,806
I said, "You know what?

151
00:09:15,806 --> 00:09:19,387
I'll work and if I have to go
without eating, I will,

152
00:09:19,387 --> 00:09:23,252
but we can't have employees
going without payment."

153
00:09:24,282 --> 00:09:28,572
Okay. Things carried on,

154
00:09:28,572 --> 00:09:32,768
things kept going, it worked,
it started progressing.

155
00:09:32,768 --> 00:09:34,691
Decade of 1960.

156
00:09:34,691 --> 00:09:39,411
I then noticed that there were 
already conflicts going on between us.

157
00:09:39,411 --> 00:09:43,317
My parents' succession,
which I would take on,

158
00:09:43,317 --> 00:09:45,117
starts at this point.

159
00:09:45,117 --> 00:09:47,727
So I'm already talking
about the first succession,

160
00:09:47,727 --> 00:09:49,187
one of the successions.

161
00:09:49,187 --> 00:09:52,371
Actually, I'll talk a little
about this succession.

162
00:09:54,544 --> 00:10:00,194
I was uncomfortable with the money
being kept in the drawer,

163
00:10:01,324 --> 00:10:04,830
so I bought a safe from a company
which moved out of the building.

164
00:10:04,830 --> 00:10:09,272
My mother went on about it for a week,
"How absurd to spend all this money!"

165
00:10:09,792 --> 00:10:12,194
And I bought a PBX.
Do you know what that is?

166
00:10:12,194 --> 00:10:16,098
It's a telephone thing that we needed
because we had three telephone lines.

167
00:10:16,098 --> 00:10:19,734
It was something like,
"Answer here, answer there."

168
00:10:19,734 --> 00:10:23,923
My mother went on a rant,
we almost went at each other.

169
00:10:24,593 --> 00:10:27,940
But it was all settled, I calmed down,
she saw that it made sense.

170
00:10:27,940 --> 00:10:32,766
There was no sense keeping the money
in the drawer, the PBX was useful,

171
00:10:32,766 --> 00:10:34,253
someone here needed to answer,

172
00:10:34,253 --> 00:10:36,973
the phone would ring there,
they'd had to rush over to it.

173
00:10:37,753 --> 00:10:41,044
These technological changes

174
00:10:43,464 --> 00:10:45,774
happened naturally,

175
00:10:45,774 --> 00:10:47,790
movement increased,

176
00:10:49,350 --> 00:10:52,357
I had two sons

177
00:10:52,357 --> 00:10:56,347
who were born in the seventies.

178
00:10:56,347 --> 00:11:00,771
Things carried on as normal,
I can't go into too many details.

179
00:11:05,141 --> 00:11:09,701
My sons were already in college,

180
00:11:09,701 --> 00:11:12,482
they were almost of age,

181
00:11:12,482 --> 00:11:17,431
and they expressed interest
in helping me in the bookshop.

182
00:11:18,616 --> 00:11:22,160
I said, "You're both mad, absolutely mad!

183
00:11:22,160 --> 00:11:25,934
Here we work a lot,
you're not into that, I know.

184
00:11:25,934 --> 00:11:28,669
Your friends like to go
to the beach on weekends,

185
00:11:28,669 --> 00:11:31,204
one wants to go to the country,
the other to the farm,

186
00:11:31,204 --> 00:11:32,854
I know what young people are like.

187
00:11:32,854 --> 00:11:35,574
Here we have to work on Saturdays,
we can't have that."

188
00:11:35,574 --> 00:11:36,700
"No, we want to..."

189
00:11:36,700 --> 00:11:39,513
I spent one year saying no to them.

190
00:11:39,513 --> 00:11:43,285
Throughout a whole year, I said,
"No, you're not into it."

191
00:11:43,285 --> 00:11:47,435
"Let us try it," 
and I was saying no for one year.

192
00:11:48,025 --> 00:11:53,039
And the volume of work
grew enormously for me.

193
00:11:53,719 --> 00:11:56,145
In the meantime, I had
already rented another shop

194
00:11:56,145 --> 00:11:58,678
because there wasn't
enough space for the books.

195
00:11:59,798 --> 00:12:02,884
Finally, I ended up agreeing.

196
00:12:02,884 --> 00:12:06,734
Here I'm already talking
about the beginning of the nineties.

197
00:12:07,944 --> 00:12:11,582
My sons joined us, and it was good,

198
00:12:11,582 --> 00:12:17,575
it was very good because I was
very overloaded with work

199
00:12:17,575 --> 00:12:21,236
and it was very useful.

200
00:12:21,236 --> 00:12:24,676
Of course, dissensions started
as soon as they joined.

201
00:12:25,936 --> 00:12:31,509
Young men, very inclined to modernity,

202
00:12:31,509 --> 00:12:34,599
very tuned to modernity.

203
00:12:34,599 --> 00:12:39,289
I was forced to give in
about certain things,

204
00:12:39,289 --> 00:12:41,771
but with some moderation.

205
00:12:42,201 --> 00:12:44,980
One starts to hear
about electronic commerce -

206
00:12:44,980 --> 00:12:47,245
I'm already talking about 1994.

207
00:12:47,245 --> 00:12:52,375
I had already operated telex,
you don't know what that is.

208
00:12:52,825 --> 00:12:54,335
Does anyone know what telex is?

209
00:12:54,335 --> 00:12:55,355
No.

210
00:12:55,355 --> 00:12:56,665
(Laughter)

211
00:12:57,605 --> 00:13:01,586
Right after that,
the electronic thing appears

212
00:13:01,586 --> 00:13:05,466
through something called BBS,
which lasted very little.

213
00:13:05,466 --> 00:13:09,920
BBS stands for Bulletin Board System.

214
00:13:14,200 --> 00:13:18,425
And then the Internet was born in 1994.

215
00:13:18,425 --> 00:13:24,334
Electronic commerce begins,
which was something crazy.

216
00:13:24,334 --> 00:13:27,280
All this technological evolution

217
00:13:27,640 --> 00:13:31,163
happens at a speed much greater

218
00:13:31,163 --> 00:13:34,907
than the human being is able to absorb.

219
00:13:35,207 --> 00:13:39,881
So it was a turbulence within the company,

220
00:13:39,881 --> 00:13:44,256
because there were new versions daily,
and sometimes twice a day.

221
00:13:44,256 --> 00:13:47,864
And all that started to grow,
digital books arrived -

222
00:13:47,864 --> 00:13:51,292
I'm already talking about 2000.

223
00:13:51,292 --> 00:13:55,282
The digital books arrived,
which we work with,

224
00:13:55,282 --> 00:13:59,282
and my succession was already established.

225
00:13:59,712 --> 00:14:03,549
So, the third-generation succession
was already established.

226
00:14:03,549 --> 00:14:08,379
At a certain point,
I saw things were really on fire,

227
00:14:08,379 --> 00:14:11,116
I said, "Sit down. Let's do something.

228
00:14:11,116 --> 00:14:14,964
Starting from you onward, the company
is no longer a family company.

229
00:14:15,724 --> 00:14:17,564
It must cease being a family company."

230
00:14:17,564 --> 00:14:19,949
"Why?"

231
00:14:19,949 --> 00:14:21,699
"For a very simple reason.

232
00:14:21,699 --> 00:14:27,131
I think a family company
must stop when it gets to a certain size."

233
00:14:27,911 --> 00:14:29,701
"Blah, blah, blah."

234
00:14:29,701 --> 00:14:33,579
"It has to stop from a certain size,
the responsibility is too big."

235
00:14:33,579 --> 00:14:36,550
I was seeing it all piling on top of me.

236
00:14:36,550 --> 00:14:37,885
(Laughter)

237
00:14:37,885 --> 00:14:39,654
Anyway, it got too big,

238
00:14:39,654 --> 00:14:44,824
and I think that
when that moment arrives -

239
00:14:46,374 --> 00:14:47,864
the size of the company -

240
00:14:47,864 --> 00:14:53,479
today we have 2,000 employees,
19 branches, a significant income -

241
00:14:54,299 --> 00:14:56,518
the management needs to be professional.

242
00:14:56,718 --> 00:15:01,142
All this to talk
about this succession process.

243
00:15:01,892 --> 00:15:05,798
Very well, this is all
agreed upon and signed.

244
00:15:05,798 --> 00:15:10,009
No grandchildren,
no mothers-in-law, no cousins,

245
00:15:10,009 --> 00:15:11,678
it's no longer possible to do that.

246
00:15:11,678 --> 00:15:13,560
It's signed and agreed upon.

247
00:15:14,360 --> 00:15:18,010
Then I thought,
"Well, now they're there..."

248
00:15:18,010 --> 00:15:24,650
In 2005, I transformed
the limited company into a corporation

249
00:15:25,760 --> 00:15:29,056
and established a board of directors

250
00:15:29,056 --> 00:15:32,159
of which I am president since 2009.

251
00:15:32,159 --> 00:15:36,123
There is a fund which came
and owns 25% of the company,

252
00:15:36,123 --> 00:15:38,575
75% is ours.

253
00:15:38,985 --> 00:15:41,821
And the succession was established.

254
00:15:41,821 --> 00:15:44,011
Then I started thinking about myself.

255
00:15:44,011 --> 00:15:48,149
And me? I'm healthy, I'm a young boy,

256
00:15:48,149 --> 00:15:50,569
my pediatrician is super-happy about me.

257
00:15:50,569 --> 00:15:51,619
(Laughter)

258
00:15:51,619 --> 00:15:56,331
So, what about me? Where do I stand?
The business was established, and me?

259
00:15:56,331 --> 00:16:00,834
So I started looking to see
what to do with myself.

260
00:16:00,834 --> 00:16:04,821
Am I going to watch Silvio Santos
all day? No, right?

261
00:16:05,512 --> 00:16:08,747
Sit my ass on a chair
and watch those kinds of things.

262
00:16:08,747 --> 00:16:12,182
And I started looking
for things I like to do.

263
00:16:12,182 --> 00:16:16,362
As was mentioned here, I'm president
of the Artistic Culture Society,

264
00:16:16,362 --> 00:16:19,677
a century-old society in São Paulo,

265
00:16:19,987 --> 00:16:23,124
dedicated basically
to the dissemination of music,

266
00:16:23,124 --> 00:16:25,199
mainly classical music,

267
00:16:25,199 --> 00:16:29,097
which, unfortunately, lost its theater,
which was burnt down in 2008.

268
00:16:30,087 --> 00:16:32,564
I have just approved the new project,

269
00:16:32,564 --> 00:16:38,394
a building estimated between
140 and 150 million Brazilian reais,

270
00:16:38,394 --> 00:16:40,281
12,000 square meters,

271
00:16:40,281 --> 00:16:42,865
which I will start very soon.

272
00:16:42,865 --> 00:16:45,041
So I won't die of boredom.

273
00:16:45,041 --> 00:16:46,171
(Laughter)

274
00:16:46,171 --> 00:16:50,399
Apart from that, I was elected
cultural director of a club in São Paulo,

275
00:16:50,399 --> 00:16:51,599
called "A Hebraica,"

276
00:16:51,599 --> 00:16:55,357
where I have the pleasure of organizing
things a little in the cultural area.

277
00:16:55,357 --> 00:16:59,187
I do this sort of from a distance,
with little physical presence.

278
00:16:59,187 --> 00:17:03,388
And I also have talked
to the directors of a TV station,

279
00:17:03,388 --> 00:17:05,513
called Arte 1,

280
00:17:05,513 --> 00:17:08,467
"I'd really like to talk
more about the industry

281
00:17:08,467 --> 00:17:11,656
that I know so well,
which is the book industry."

282
00:17:11,656 --> 00:17:16,784
I started recording a TV show,
which has already started

283
00:17:16,784 --> 00:17:19,708
and is on the air every Saturday
at 10 p.m. on Arte 1

284
00:17:19,708 --> 00:17:21,246
for whoever wants to watch me.

285
00:17:21,246 --> 00:17:26,679
I talk to people involved
in the editing industry:

286
00:17:26,679 --> 00:17:29,794
authors, editors, illustrators -

287
00:17:31,044 --> 00:17:32,351
all those who work there.

288
00:17:32,351 --> 00:17:35,121
I don't intend to talk about
the work of some author,

289
00:17:35,121 --> 00:17:39,031
that's what other people do so well,
like Edney Silvestre from GloboNews.

290
00:17:39,036 --> 00:17:41,442
I have no interest in competing with him.

291
00:17:41,442 --> 00:17:44,974
But to talk about how I search
for a literary agent,

292
00:17:44,974 --> 00:17:46,398
how I sell my books,

293
00:17:46,398 --> 00:17:50,541
if I'm interested in publishing it
in England, the United States, wherever -

294
00:17:50,541 --> 00:17:52,522
this no one knows about.

295
00:17:52,522 --> 00:17:54,974
A new book comes out in the US,

296
00:17:55,494 --> 00:17:57,084
immediately, it may depend,

297
00:17:57,084 --> 00:17:59,541
a whole page about it appears
in the New York Times.

298
00:17:59,541 --> 00:18:00,803
It's an industry.

299
00:18:00,803 --> 00:18:05,084
In Brazil, we unfortunately
haven't yet arrived at this point.

300
00:18:05,084 --> 00:18:07,688
Just to finish up and to remind you

301
00:18:07,688 --> 00:18:11,598
that successions happen
throughout our lives,

302
00:18:12,188 --> 00:18:14,533
throughout our careers.

303
00:18:14,533 --> 00:18:19,104
If you want to take
a step forward in a company,

304
00:18:20,114 --> 00:18:25,630
it's good that you find someone
who does as well as you do

305
00:18:25,630 --> 00:18:28,169
so that you can go up a step.

306
00:18:28,169 --> 00:18:31,822
Succession in a family company 
is very similar.

307
00:18:31,822 --> 00:18:35,457
In our lives, we do a lot of successions,

308
00:18:35,457 --> 00:18:37,494
whether in private life -

309
00:18:38,154 --> 00:18:44,110
someone dies, someone is replaced,
unmarries, whatever -

310
00:18:44,110 --> 00:18:47,037
these are successions,
all these are successions.

311
00:18:47,037 --> 00:18:52,006
I think it's easier in a private company

312
00:18:52,006 --> 00:18:55,332
because common sense must prevail.

313
00:18:55,332 --> 00:18:56,528
Thank you very much.

314
00:18:56,528 --> 00:18:58,951
(Applause)