0:00:01.170,0:00:03.580
>> Congratulations,[br]you have made it

0:00:03.580,0:00:07.960
through the content[br]modules of this class,

0:00:07.960,0:00:09.880
and now you get

0:00:09.880,0:00:12.900
to create your own[br]media criticism.

0:00:12.900,0:00:14.240
So you have been reading

0:00:14.240,0:00:17.680
the criticism of[br]other scholars,

0:00:17.680,0:00:20.240
and now it is your turn,

0:00:20.240,0:00:23.705
so congratulations for[br]making it this far.

0:00:23.705,0:00:29.340
Your goal in Modules[br]7 and 8 is to select

0:00:29.340,0:00:32.400
a media artifact[br]to analyze and an

0:00:32.400,0:00:34.620
appropriate[br]critical lens to

0:00:34.620,0:00:36.180
use in analyzing it,

0:00:36.180,0:00:37.700
and then to produce that

0:00:37.700,0:00:39.800
polished piece of[br]media criticism.

0:00:39.800,0:00:41.920
So we will do this[br]in two steps.

0:00:41.920,0:00:46.320
The first step is to[br]write a proposal,

0:00:46.320,0:00:47.500
and you can find

0:00:47.500,0:00:48.920
this document that[br]I'm referring

0:00:48.920,0:00:52.040
to linked from the[br]online classroom.

0:00:52.040,0:00:55.340
So before you can begin[br]writing a proposal,

0:00:55.340,0:00:56.860
you have to decide what

0:00:56.860,0:00:58.700
it is that you'd[br]like to write about.

0:00:58.700,0:01:01.240
And the goal of[br]your proposal is

0:01:01.240,0:01:03.880
to tell me what

0:01:03.880,0:01:06.860
your planned topic is

0:01:06.860,0:01:09.600
and what you expect[br]your argument might be.

0:01:09.600,0:01:10.880
And then I can give you

0:01:10.880,0:01:12.460
some feedback on whether

0:01:12.460,0:01:15.840
that sounds like an[br]argument that can work,

0:01:15.840,0:01:17.880
or maybe I have

0:01:17.880,0:01:19.680
some suggestions[br]for resources

0:01:19.680,0:01:20.420
you could read to

0:01:20.420,0:01:21.500
help you make[br]that argument,

0:01:21.500,0:01:23.220
or I might have some ways

0:01:23.220,0:01:25.460
to clarify the argument

0:01:25.460,0:01:26.880
or make the[br]argument better.

0:01:26.880,0:01:28.880
So that's the goal

0:01:28.880,0:01:31.365
of turning in[br]the proposal.

0:01:31.365,0:01:33.250
So first, you[br]have to decide,

0:01:33.250,0:01:35.010
what am I going[br]to analyze?

0:01:35.010,0:01:36.490
So you could[br]select a film,

0:01:36.490,0:01:38.350
and we saw a couple[br]of examples of this,

0:01:38.350,0:01:41.545
the Kristy Maddux article

0:01:41.545,0:01:45.465
on Iron Jawed Angels[br]would be one example.

0:01:45.465,0:01:48.690
The Celeste[br]Lacroix article

0:01:48.690,0:01:51.010
analyzed several films,

0:01:51.010,0:01:54.470
looking at a common[br]theme across the films.

0:01:54.470,0:01:57.410
So those are some examples[br]of that approach.

0:01:57.410,0:01:59.350
You could analyze[br]a television show,

0:01:59.350,0:02:00.870
and it might be[br]a whole series

0:02:00.870,0:02:02.910
that you analyze, it[br]might be a season.

0:02:02.910,0:02:04.590
You may have an argument

0:02:04.590,0:02:08.270
that leads you to focus

0:02:08.270,0:02:12.300
a special attention on

0:02:12.300,0:02:15.020
just a couple of[br]key episodes.

0:02:15.020,0:02:17.480
That just depends on[br]what your argument is.

0:02:17.480,0:02:20.340
You could analyze an[br]advertising campaign.

0:02:20.340,0:02:23.280
You could analyze[br]news discourse

0:02:23.280,0:02:25.380
about a particular topic.

0:02:25.380,0:02:28.480
So the Jamie Landau[br]article that

0:02:28.480,0:02:31.680
you read for the module on

0:02:31.680,0:02:33.760
queer criticism looks at

0:02:33.760,0:02:35.920
lesbian and gay[br]families as

0:02:35.920,0:02:39.030
covered in the media[br]as an example.

0:02:39.030,0:02:41.980
You could analyze[br]an activist

0:02:41.980,0:02:45.700
or social movement[br]use of the media.

0:02:45.700,0:02:47.080
You could select another

0:02:47.080,0:02:49.100
media text altogether.

0:02:49.100,0:02:51.400
So we saw an example in

0:02:51.400,0:02:55.100
the Thomas Leslie[br]article of

0:02:55.100,0:02:58.140
an analysis of[br]popular science books

0:02:58.140,0:02:59.900
and science textbooks.

0:02:59.900,0:03:03.165
So it's up to you[br]what you select.

0:03:03.165,0:03:05.070
I really think you should

0:03:05.070,0:03:07.230
select something that you

0:03:07.230,0:03:13.955
find interesting or[br]provocative in some way.

0:03:13.955,0:03:19.990
So if you think about[br]why any of the authors

0:03:19.990,0:03:22.310
that we read for

0:03:22.310,0:03:26.370
this class wrote the[br]pieces that they wrote,

0:03:26.370,0:03:27.770
and you can think

0:03:27.770,0:03:29.270
about this for the[br]articles we read,

0:03:29.270,0:03:30.650
you can think about[br]it for the book

0:03:30.650,0:03:32.630
review that you conducted.

0:03:32.630,0:03:34.410
It really just depends

0:03:34.410,0:03:36.985
on what you're[br]trying to do.

0:03:36.985,0:03:39.960
But think about why did

0:03:39.960,0:03:41.600
these people write

0:03:41.600,0:03:43.080
the articles[br]that they wrote?

0:03:43.080,0:03:44.880
And I would argue that

0:03:44.880,0:03:47.240
they saw in those media

0:03:47.240,0:03:49.700
texts something[br]that struck

0:03:49.700,0:03:52.880
them as unusual[br]or noteworthy.

0:03:52.880,0:03:55.590
So Thomas Leslie is

0:03:55.590,0:03:58.000
reading a popular[br]science book,

0:03:58.000,0:04:02.635
and he sees this[br]story about Galileo,

0:04:02.635,0:04:05.960
and he knows from his[br]historical reading

0:04:05.960,0:04:08.440
and his historical[br]research,

0:04:08.440,0:04:14.180
he notices that[br]the story he

0:04:14.180,0:04:19.740
finds in these[br]popular science books

0:04:19.740,0:04:23.340
does not match up[br]with historical fact.

0:04:23.340,0:04:27.040
And he begins to wonder[br]if this is a pattern.

0:04:27.040,0:04:29.060
So he starts to look[br]for other books,

0:04:29.060,0:04:31.340
and he notices a pattern.

0:04:31.340,0:04:34.040
And then based[br]on his research

0:04:34.040,0:04:37.000
and based on his own[br]creative thinking,

0:04:37.000,0:04:39.940
he comes up with an[br]argument about that.

0:04:39.940,0:04:43.120
First, he argues that[br]science is a culture

0:04:43.120,0:04:47.650
and that it can have[br]a folklore about it.

0:04:47.650,0:04:50.120
And then he argues

0:04:50.120,0:04:52.100
that historical[br]inaccuracies in

0:04:52.100,0:04:56.060
folklore resonate and they

0:04:56.060,0:04:58.085
hold even though[br]they aren't true,

0:04:58.085,0:04:59.860
and finally, that[br]the function

0:04:59.860,0:05:01.020
of these stories is to

0:05:01.020,0:05:04.590
link science to[br]intellectual morality.

0:05:04.590,0:05:08.000
So he offers several[br]examples from

0:05:08.000,0:05:12.640
the books to[br]substantiate his claim.

0:05:12.640,0:05:14.680
And then in the[br]end, he makes

0:05:14.680,0:05:17.660
this conclusion[br]about the Cold War,

0:05:17.660,0:05:19.600
if you will, in[br]his language

0:05:19.600,0:05:22.360
between science[br]and religion.

0:05:22.360,0:05:26.520
So it all began[br]with his noticing

0:05:26.520,0:05:28.560
this story that struck

0:05:28.560,0:05:29.800
him as unusual because it

0:05:29.800,0:05:31.040
didn't match up[br]with what he

0:05:31.040,0:05:33.910
understood the[br]facts to be.

0:05:33.910,0:05:36.390
And I could work through

0:05:36.390,0:05:37.960
that same example with

0:05:37.960,0:05:39.540
any of the other articles

0:05:39.540,0:05:41.100
that we read or

0:05:41.100,0:05:42.620
with any of the[br]books that you

0:05:42.620,0:05:46.420
read for your book[br]review projects.

0:05:46.420,0:05:48.500
In every case, the author

0:05:48.500,0:05:50.345
said, "Wait a second.

0:05:50.345,0:05:52.135
Something isn't[br]right here."

0:05:52.135,0:05:54.180
Or, "Wait a second.

0:05:54.180,0:05:56.225
This is really[br]interesting."

0:05:56.225,0:05:58.540
And I wonder[br]what it means to

0:05:58.540,0:06:01.680
think about this in a[br]new or different way.

0:06:01.680,0:06:04.260
So you certainly can pick

0:06:04.260,0:06:06.900
something of which[br]you are a fan,

0:06:06.900,0:06:08.960
but the point of your[br]paper should not

0:06:08.960,0:06:11.100
be this book is[br]really great,

0:06:11.100,0:06:14.810
or this movie[br]was terrible,

0:06:14.810,0:06:17.940
or I love this[br]television show.

0:06:17.940,0:06:20.200
You need to make a[br]critical argument,

0:06:20.200,0:06:22.740
and that doesn't[br]necessarily mean negative,

0:06:22.740,0:06:24.980
but it needs to be[br]an interpretive,

0:06:24.980,0:06:26.860
critical argument based on

0:06:26.860,0:06:29.320
evidence in the text from

0:06:29.320,0:06:31.620
which your reader will

0:06:31.620,0:06:32.880
learn something that the

0:06:32.880,0:06:35.170
reader did not[br]know before.

0:06:35.170,0:06:39.080
So that's the focus[br]of the paper.

0:06:39.080,0:06:41.540
You need to be able[br]to make an argument

0:06:41.540,0:06:44.380
about what you see.

0:06:44.380,0:06:49.380
So you notice that Leslie[br]does not just say,

0:06:49.380,0:06:51.220
this story is bad

0:06:51.220,0:06:53.755
or this story is[br]poorly written,

0:06:53.755,0:06:55.680
he has a much

0:06:55.680,0:06:58.040
more nuanced[br]argument than that.

0:06:58.040,0:06:59.980
And the same is true of

0:06:59.980,0:07:01.520
the other articles that we

0:07:01.520,0:07:03.440
read for this class.

0:07:03.440,0:07:07.380
They don't just say this[br]news coverage is bad

0:07:07.380,0:07:10.000
about gay and[br]lesbian families or

0:07:10.000,0:07:13.310
the movie Iron Jawed[br]Angels is awful,

0:07:13.310,0:07:15.855
or that it's really great.

0:07:15.855,0:07:17.790
In fact, Kristy Maddux

0:07:17.790,0:07:19.620
begins her article[br]by saying,

0:07:19.620,0:07:21.130
"I really like the movie,

0:07:21.130,0:07:23.685
but I notice that

0:07:23.685,0:07:26.310
it has some troubling[br]implications."

0:07:26.310,0:07:28.550
So she does begin by[br]stating she's a fan,

0:07:28.550,0:07:30.390
but then she goes[br]off and makes

0:07:30.390,0:07:32.675
an argument[br]about the film.

0:07:32.675,0:07:34.210
So think about that as you

0:07:34.210,0:07:35.990
think about selecting[br]an artifact.

0:07:35.990,0:07:37.550
You need to do[br]more than just

0:07:37.550,0:07:39.820
a critical review of it,

0:07:39.820,0:07:43.650
the way that[br]Roger Ebert might

0:07:43.650,0:07:47.340
do a review of a film.

0:07:47.340,0:07:49.440
You need to do something[br]more than that.

0:07:49.440,0:07:51.060
You're making an argument

0:07:51.060,0:07:53.920
in a scholarly[br]conversation.

0:07:53.920,0:07:56.360
So you have to think

0:07:56.360,0:07:59.700
about what critical lens[br]do you plan to use?

0:07:59.700,0:08:01.380
How are you going to read

0:08:01.380,0:08:03.180
this particular text?

0:08:03.180,0:08:04.660
And so you have several

0:08:04.660,0:08:06.140
examples from the class,

0:08:06.140,0:08:07.620
the rhetorical,[br]the cultural,

0:08:07.620,0:08:09.280
the feminist, the queer,

0:08:09.280,0:08:14.300
and the activist[br]applied lens.

0:08:15.980,0:08:19.180
So you just need[br]to determine

0:08:19.180,0:08:22.960
which lens would be[br]most appropriate for

0:08:22.960,0:08:25.940
helping you to make[br]an argument about

0:08:25.940,0:08:30.020
the text and to do that,

0:08:30.020,0:08:33.360
you go back to the[br]question I posed before.

0:08:33.360,0:08:34.840
What about this media

0:08:34.840,0:08:37.700
artifact stands[br]out to you?

0:08:37.700,0:08:40.740
And if you're not

0:08:40.740,0:08:43.440
certain exactly[br]what argument

0:08:43.440,0:08:44.440
you'd like to make,

0:08:44.440,0:08:47.220
you might think[br]through the lenses

0:08:47.220,0:08:51.465
and apply them to[br]the particular text.

0:08:51.465,0:08:53.085
So you might say,

0:08:53.085,0:08:58.080
I'd like to analyze[br]this particular film,

0:08:58.080,0:09:01.840
what would a queer lens[br]say about this film?

0:09:01.840,0:09:03.320
How would that be[br]different from

0:09:03.320,0:09:05.450
what a cultural[br]lens would say?

0:09:05.450,0:09:07.920
Or a rhetorical lens.

0:09:07.920,0:09:09.620
And so if you think about

0:09:09.620,0:09:11.680
what these lenses[br]would offer

0:09:11.680,0:09:16.080
to reading or analyzing[br]your artifact,

0:09:16.080,0:09:18.920
you can determine[br]which one might be

0:09:18.920,0:09:20.580
the most appropriate for

0:09:20.580,0:09:22.780
the work that you're[br]trying to do.

0:09:22.950,0:09:26.290
Once you have done that,

0:09:26.290,0:09:28.470
you need to think

0:09:28.470,0:09:30.190
about what your[br]argument is.

0:09:30.190,0:09:33.370
And along the[br]way, you can find

0:09:33.370,0:09:34.690
a substantial amount of

0:09:34.690,0:09:37.470
help in other[br]scholarly sources.

0:09:37.470,0:09:38.870
So you're welcome to cite

0:09:38.870,0:09:40.890
the work that we've[br]read in class,

0:09:40.890,0:09:42.410
and you should also do

0:09:42.410,0:09:45.180
other research about work

0:09:45.180,0:09:47.595
from the lens that[br]you're using,

0:09:47.595,0:09:49.600
and even perhaps work

0:09:49.600,0:09:53.720
on the media artifact[br]that you are studying,

0:09:53.720,0:09:55.360
or perhaps if[br]you're studying

0:09:55.360,0:09:57.720
a brand new movie or[br]something like that,

0:09:57.720,0:09:59.300
there isn't going[br]to be previous

0:09:59.300,0:10:01.000
research on that[br]exact movie,

0:10:01.000,0:10:02.960
but there will be[br]previous research

0:10:02.960,0:10:04.560
on that kind of genre.

0:10:04.560,0:10:07.440
So if you're going to[br]analyze a horror film,

0:10:07.440,0:10:11.520
you may want to look at[br]previous analyses of

0:10:11.520,0:10:16.285
horror films to help[br]you make your argument.

0:10:16.285,0:10:20.940
And so for the purposes[br]of the proposal,

0:10:20.940,0:10:22.380
you should include at

0:10:22.380,0:10:25.220
least three[br]annotated sources

0:10:25.220,0:10:28.965
from scholarly work,

0:10:28.965,0:10:31.660
so peer-reviewed journal[br]articles, books,

0:10:31.660,0:10:33.440
or book chapters that

0:10:33.440,0:10:35.700
you plan to use[br]in your paper.

0:10:35.700,0:10:38.740
And if you look on[br]the online classroom,

0:10:38.740,0:10:41.540
you will see links to

0:10:41.540,0:10:44.760
the reference[br]librarians page for

0:10:44.760,0:10:48.930
this class to help[br]you determine

0:10:48.930,0:10:51.570
how to find[br]scholarly sources

0:10:51.570,0:10:53.670
that will be appropriate[br]for this project,

0:10:53.670,0:10:57.070
and you'll also find[br]links to APA style

0:10:57.070,0:10:59.190
to help you with

0:10:59.190,0:11:02.250
citing those sources[br]appropriately.

0:11:02.250,0:11:05.350
So for the three sources

0:11:05.350,0:11:07.750
you use in your proposal,

0:11:07.750,0:11:09.310
you should annotate them,

0:11:09.310,0:11:11.910
and an annotation[br]as described here,

0:11:11.910,0:11:14.230
is simply one or[br]two sentences

0:11:14.230,0:11:16.670
where you summarize[br]the argument in

0:11:16.670,0:11:18.210
your article and

0:11:18.210,0:11:20.450
then another sentence[br]to explain how

0:11:20.450,0:11:22.430
the article is[br]going to help

0:11:22.430,0:11:24.920
you in making the[br]argument in your paper.

0:11:24.920,0:11:29.130
So again, to look[br]at the proposal,

0:11:29.130,0:11:31.550
what you need in[br]the proposal is to

0:11:31.550,0:11:33.030
tell me what[br]media artifact

0:11:33.030,0:11:34.150
you're going to analyze,

0:11:34.150,0:11:36.330
what critical lens[br]you plan to use,

0:11:36.330,0:11:38.970
what argument you expect[br]that you will make,

0:11:38.970,0:11:40.470
and you're[br]welcome to change

0:11:40.470,0:11:42.890
this or to develop[br]it a little bit,

0:11:42.890,0:11:45.170
but at least what you're[br]thinking right now.

0:11:45.170,0:11:48.490
And then at least three[br]scholarly sources,

0:11:48.490,0:11:50.570
including[br]annotations. And you

0:11:50.570,0:11:52.710
can see here how I'm

0:11:52.710,0:11:56.810
going to grade[br]the proposal.

0:11:57.460,0:12:00.580
You can then read the[br]rest of the guidelines

0:12:00.580,0:12:03.700
for what the full paper[br]should look like,

0:12:03.700,0:12:05.920
but it really shouldn't[br]be a surprise.

0:12:05.920,0:12:08.340
You are doing a[br]shorter version of

0:12:08.340,0:12:09.900
the books and articles

0:12:09.900,0:12:11.600
that you have read[br]in this class.

0:12:11.600,0:12:13.040
So by now, you know what

0:12:13.040,0:12:15.200
a good media[br]criticism looks like,

0:12:15.200,0:12:18.320
and your goal is to[br]produce your own with

0:12:18.320,0:12:20.640
an original argument that

0:12:20.640,0:12:22.235
I will learn[br]something from.

0:12:22.235,0:12:24.770
So at some point,[br]after you have

0:12:24.770,0:12:26.010
turned in your proposal

0:12:26.010,0:12:27.770
and received[br]feedback from me,

0:12:27.770,0:12:29.530
you should set up[br]a meeting with me

0:12:29.530,0:12:33.250
either face to face or[br]via Google Hangout,

0:12:33.250,0:12:35.250
and we can talk in

0:12:35.250,0:12:37.630
specific about your[br]paper and your progress,

0:12:37.630,0:12:39.090
and I'd be happy to answer

0:12:39.090,0:12:41.670
any questions[br]that you have.

0:12:41.670,0:12:43.310
And again, use

0:12:43.310,0:12:44.910
the articles that[br]we've read in class,

0:12:44.910,0:12:47.170
as well as the books[br]that you've read for

0:12:47.170,0:12:51.430
the book review[br]for help in

0:12:51.430,0:12:53.870
terms of a model for what

0:12:53.870,0:12:58.830
a good piece of media[br]criticism looks like.

0:12:58.830,0:13:01.230
You're also welcome to

0:13:01.230,0:13:04.240
ask questions of the[br]reference librarian.

0:13:04.240,0:13:06.085
He is here to help you,

0:13:06.085,0:13:09.250
and he's embedded[br]in the class,

0:13:09.250,0:13:12.430
and he's also created[br]the class page for us.

0:13:12.430,0:13:16.710
So I hope that you will[br]talk with Mark and

0:13:16.710,0:13:18.910
thank him for[br]being with us

0:13:18.910,0:13:21.970
and also ask him any[br]questions that you have.

0:13:21.970,0:13:24.330
So I am helpful[br]and willing to

0:13:24.330,0:13:26.780
be a resource,[br]he's very helpful,

0:13:26.780,0:13:27.740
and he's here to be

0:13:27.740,0:13:29.520
a resource so that[br]you have a lot

0:13:29.520,0:13:32.500
of support if you need[br]it along the way.

0:13:32.500,0:13:33.480
So the goal of

0:13:33.480,0:13:35.260
this video was[br]just to give you

0:13:35.260,0:13:37.060
a sense of what[br]the guidelines

0:13:37.060,0:13:38.880
are for the final project,

0:13:38.880,0:13:40.600
as well as the

0:13:40.600,0:13:42.540
first step of the[br]final project,

0:13:42.540,0:13:44.340
which is the proposal

0:13:44.340,0:13:47.380
that you're turning[br]in in this module.