WEBVTT

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Dubai, it's a city
that you come visit.

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It's young.

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It's vibrant.

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It's energetic.

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It's cosmopolitan

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Everyday you wake up,
it's sun,

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you can go to the beach.

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(inaudible)
and beautiful,

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beautiful parks,

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incredible architecture.

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Locals in Dubai are
some of the warmest,

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friendliest people.

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All people are here.

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The population
of Dubai are two million.

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More than 92% of these
are foreigners.

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It's a dream city.

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Anything you can dream

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in Dubai, you can do it.

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Zaroub means
the narrow streets

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or the alleys

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that Syria, Lebanon

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and Palestine
are famous for.

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And there are small
restaurants

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in every one of
those narrow alleys.

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We wanted to join
all these

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small restaurants
in one spot.

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My favorite dish
is the shawarma.

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The meat shawarma
is a sandwich,

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wrapped in either saj
bread

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or Lebanese pita bread.

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We add pomegranate
molasses,

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and that's our specialty.

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Other restaurants
don't use it

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in their shawarma.

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We were the first
place in

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Dubai to really have

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a restaurant
in the middle

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of the industrial area.

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Dubai is very well known
for its five star hotels,

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and its shopping malls,

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but not so well

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known for its food
and dining scene,

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in a more grungy sort
of way.

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I change the menu
every two to

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three weeks,

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so that people
can come and try

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something new every time.

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Dubai is one of my
favorite places to eat.

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It's always
a great atmosphere.

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Everybody was doing
fusions,

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but we never heard
of an Arabian fusion.

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Our food is exquisite,

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our design is
captivating.

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We deconstructed
that felafel sandwich

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to form it into a salad.

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We took the regular
chickpeas in a

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felafel.

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There's a compressed
cucumber with it.

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I would love Qbara
to give an

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impression that
the Arabian culture

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has much more to give
than what is

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basically perceived
by the world today.

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Most of the places
of Dubai are

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new and modern.

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So where is that
tradition of Dubai?

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It is here.

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We have saffron, spices,
mixed spices of

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all kinds, perfumes,
incense--

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everything you want
we have it here.

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If you want to see
a traditional Eastern

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city, you come
to the spice market.

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SPM,

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it's a very dynamic,
contemporary,

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vibrant art place.

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It all started
with the private

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collection
of Mr. Salsali.

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We do have a collection
of over 800

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art works.
Artists from Iran,

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European artists,

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and American artists.

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There is a very,
very vibrant scene

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going on here.

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And I would love
people to know that

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Dubai became the art
spot of the

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Middle East right now.

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Dubai taught us
to be different.

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Burj Khalifa
is the tallest tower

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on earth.

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From the front angle
you can see the

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old Dubai, the new Dubai

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and the new upcoming
projects in Dubai.

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If you go back
43 years, all Dubai

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was just a desert.

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Building the tallest
tower is not only

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an achievement,
it's American.

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Everything in Dubai
goes bigger {unclear)

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The biggest nightclub and
the biggest restaurant

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and the biggest this
and the biggest that.

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We wanted to kind of go

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against the current,
and we said,

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you know what,
why don't we

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open something small.

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We were actually
the first open rooftop

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lounge to open in Dubai.

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We did a whole
new signature cocktail

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menu for this season.

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One of my absolute
favorite of our

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signature cocktails
is one called Say Yes.

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Visually stunning.
It comes

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with this ice bowl,

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which has a rose petal
frozen into it.

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I've never met anyone
who doesn't like it.

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2013, we inaugurated the

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music hall of Dubai.

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The idea is to bring
culture

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to nightlife.

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On the stage of the music
hall, you have

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more than 12 bands
per night,

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each band
only performing for

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10 to 12 minutes.

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It's a unique world
night.

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In one night,
flamenco, Cuban music

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jazz, rock,
Oriental music.

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We are shifting
from different worlds

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within 2 to 3 minutes.

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I like the people
to feel that they

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travel in space
and in time

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Pacha is one of
the largest nightlife

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brands in the world.

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We change
our entertainment team

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every 8 weeks or so.

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So we have everything
from singers to

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dancing acts,

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to jugglers,
to aerial acrobats,

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that kind of stuff.

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But we do have

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other aspects to
us as well.

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We've got a very
popular roof terrace,

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which has great views.
It's a great place to be.

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It's a very very fun
atmosphere.

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Very vibrant.

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Full of people
who are generally

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happy and here
for a good time.

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Dubai is a cultural
hotpot really.

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There's just so much
to do here,

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so much to see.

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You could spend
a lifetime and not

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get everything done.