Dubai, it's a city that you come visit.
It's young.
It's vibrant.
It's energetic.
It's cosmopolitan
Everyday you wake up, it's sun,
you can go to the beach.
(inaudible) and beautiful,
beautiful parks,
incredible architecture.
Locals in Dubai are some of the warmest,
friendliest people.
All people are here.
The population of Dubai are two million.
More than 92% of these are foreigners.
It's a dream city.
Anything you can dream
in Dubai, you can do it.
Zaroub means the narrow streets
or the alleys
that Syria, Lebanon
and Palestine are famous for.
And there are small restaurants
in every one of those narrow alleys.
We wanted to join all these
small restaurants in one spot.
My favorite dish is the shawarma.
The meat shawarma is a sandwich,
wrapped in either saj bread
or Lebanese pita bread.
We add pomegranate molasses,
and that's our specialty.
Other restaurants don't use it
in their shawarma.
We were the first place in
Dubai to really have
a restaurant in the middle
of the industrial area.
Dubai is very well known for its five star hotels,
and its shopping malls,
but not so well
known for its food and dining scene,
in a more grungy sort of way.
I change the menu every two to
three weeks,
so that people can come and try
something new every time.
Dubai is one of my favorite places to eat.
It's always a great atmosphere.
Everybody was doing fusions,
but we never heard of an Arabian fusion.
Our food is exquisite,
our design is captivating.
We deconstructed that felafel sandwich
to form it into a salad.
We took the regular chickpeas in a
felafel.
There's a compressed cucumber with it.
I would love Qbara to give an
impression that the Arabian culture
has much more to give than what is
basically perceived by the world today.
Most of the places of Dubai are
new and modern.
So where is that tradition of Dubai?
It is here.
We have saffron, spices, mixed spices of
all kinds, perfumes, incense--
everything you want we have it here.
If you want to see a traditional Eastern
city, you come to the spice market.
SPM,
it's a very dynamic, contemporary,
vibrant art place.
It all started with the private
collection of Mr. Salsali.
We do have a collection of over 800
art works. Artists from Iran,
European artists,
and American artists.
There is a very, very vibrant scene
going on here.
And I would love people to know that
Dubai became the art spot of the
Middle East right now.
Dubai taught us to be different.
Burj Khalifa is the tallest tower
on earth.
From the front angle you can see the
old Dubai, the new Dubai
and the new upcoming projects in Dubai.
If you go back 43 years, all Dubai
was just a desert.
Building the tallest tower is not only
an achievement, it's American.
Everything in Dubai goes bigger {unclear)
The biggest nightclub and the biggest restaurant
and the biggest this and the biggest that.
We wanted to kind of go
against the current, and we said,
you know what, why don't we
open something small.
We were actually the first open rooftop
lounge to open in Dubai.
We did a whole new signature cocktail
menu for this season.
One of my absolute favorite of our
signature cocktails is one called Say Yes.
Visually stunning. It comes
with this ice bowl,
which has a rose petal frozen into it.
I've never met anyone who doesn't like it.
2013, we inaugurated the
music hall of Dubai.
The idea is to bring culture
to nightlife.
On the stage of the music hall, you have
more than 12 bands per night,
each band only performing for
10 to 12 minutes.
It's a unique world night.
In one night, flamenco, Cuban music
jazz, rock, Oriental music.
We are shifting from different worlds
within 2 to 3 minutes.
I like the people to feel that they
travel in space and in time
Pacha is one of the largest nightlife
brands in the world.
We change our entertainment team
every 8 weeks or so.
So we have everything from singers to
dancing acts,
to jugglers, to aerial acrobats,
that kind of stuff.
But we do have
other aspects to us as well.
We've got a very popular roof terrace,
which has great views. It's a great place to be.
It's a very very fun atmosphere.
Very vibrant.
Full of people who are generally
happy and here for a good time.
Dubai is a cultural hotpot really.
There's just so much to do here,
so much to see.
You could spend a lifetime and not
get everything done.