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Dialogue: 0,0:00:00.59,0:00:03.04,Default,,0000,0000,0000,,NARRATOR: The three persuasive appeals:
Dialogue: 0,0:00:03.04,0:00:06.28,Default,,0000,0000,0000,,logos, ethos, and pathos.
Dialogue: 0,0:00:07.22,0:00:09.56,Default,,0000,0000,0000,,Twenty-three hundred years ago,
Dialogue: 0,0:00:09.56,0:00:14.60,Default,,0000,0000,0000,,famous philosopher Aristotle argued that there were three ways to persuade someone.
Dialogue: 0,0:00:14.60,0:00:17.25,Default,,0000,0000,0000,,These three persuasion appeals are the same modes of
Dialogue: 0,0:00:17.25,0:00:20.22,Default,,0000,0000,0000,,persuasion used today by politicians,
Dialogue: 0,0:00:20.22,0:00:24.40,Default,,0000,0000,0000,,advertisements, and public speakers alike.
Dialogue: 0,0:00:25.42,0:00:29.81,Default,,0000,0000,0000,,The first persuasive appeal is logos or logical appeal.
Dialogue: 0,0:00:29.81,0:00:31.94,Default,,0000,0000,0000,,Logos is persuading by appealing to
Dialogue: 0,0:00:31.94,0:00:34.73,Default,,0000,0000,0000,,one's logical side through reason, often through facts,
Dialogue: 0,0:00:34.73,0:00:37.44,Default,,0000,0000,0000,,statistics, charts, and graphs.
Dialogue: 0,0:00:38.62,0:00:42.99,Default,,0000,0000,0000,,The second persuasive appeal is ethos or credibility appeal.
Dialogue: 0,0:00:42.99,0:00:47.20,Default,,0000,0000,0000,,Ethos is persuading by establishing that the persuader is trustworthy,
Dialogue: 0,0:00:47.20,0:00:49.37,Default,,0000,0000,0000,,often through showing where one's information came
Dialogue: 0,0:00:49.37,0:00:52.83,Default,,0000,0000,0000,,from or by using an expert or testimonial.
Dialogue: 0,0:00:54.52,0:01:00.42,Default,,0000,0000,0000,,The last persuasive appeal and often the most effective is pathos or emotional appeal.
Dialogue: 0,0:01:00.42,0:01:03.68,Default,,0000,0000,0000,,Pathos is persuading by appealing to one's emotions and by
Dialogue: 0,0:01:03.68,0:01:07.89,Default,,0000,0000,0000,,creating an emotional response, such as sadness or happiness.
Dialogue: 0,0:01:08.50,0:01:12.29,Default,,0000,0000,0000,,It's also important to note that good persuaders keep in mind
Dialogue: 0,0:01:12.29,0:01:15.62,Default,,0000,0000,0000,,the target audience when using logos, ethos, and pathos.
Dialogue: 0,0:01:15.62,0:01:18.86,Default,,0000,0000,0000,,This is called audience awareness.
Dialogue: 0,0:01:18.86,0:01:25.05,Default,,0000,0000,0000,,After all, it wouldn't make sense to show a toy commercial during a late-night talk show.
Dialogue: 0,0:01:25.75,0:01:30.48,Default,,0000,0000,0000,,In the end, it's important to use a balance of all three persuasive appeals.
Dialogue: 0,0:01:30.48,0:01:35.34,Default,,0000,0000,0000,,This will keep your audience engaged while keeping their trust in you.
Dialogue: 0,0:01:36.67,0:01:39.76,Default,,0000,0000,0000,,Next time you're aiming to persuade someone,
Dialogue: 0,0:01:39.76,0:01:42.05,Default,,0000,0000,0000,,use all three persuasive appeals.
Dialogue: 0,0:01:42.05,0:01:43.61,Default,,0000,0000,0000,,Then you can tell everyone
Dialogue: 0,0:01:43.61,0:01:46.32,Default,,0000,0000,0000,,you're cool like Aristotle.