1 00:00:00,000 --> 00:00:04,000 How does the news shape the way we see the world? 2 00:00:04,000 --> 00:00:10,000 Here's the world based on the way it looks -- based on landmass. 3 00:00:10,000 --> 00:00:16,000 And here's how news shapes what Americans see. 4 00:00:17,000 --> 00:00:31,000 This map -- (Applause) -- this map shows the number of seconds 5 00:00:31,000 --> 00:00:36,000 that American network and cable news organizations dedicated to news stories, 6 00:00:36,000 --> 00:00:41,000 by country, in February of 2007 -- just one year ago. 7 00:00:41,000 --> 00:00:47,000 Now, this was a month when North Korea agreed to dismantle its nuclear facilities. 8 00:00:47,000 --> 00:00:51,000 There was massive flooding in Indonesia. 9 00:00:51,000 --> 00:00:59,000 And in Paris, the IPCC released its study confirming man's impact on global warming. 10 00:00:59,000 --> 00:01:04,000 The U.S. accounted for 79 percent of total news coverage. 11 00:01:04,000 --> 00:01:09,000 And when we take out the U.S. and look at the remaining 21 percent, 12 00:01:09,000 --> 00:01:16,000 we see a lot of Iraq -- that's that big green thing there -- and little else. 13 00:01:16,000 --> 00:01:24,000 The combined coverage of Russia, China and India, for example, reached just one percent. 14 00:01:24,000 --> 00:01:30,000 When we analyzed all the news stories and removed just one story, 15 00:01:30,000 --> 00:01:32,000 here's how the world looked. 16 00:01:32,000 --> 00:01:38,000 What was that story? The death of Anna Nicole Smith. 17 00:01:39,000 --> 00:01:42,000 This story eclipsed every country except Iraq, 18 00:01:42,000 --> 00:01:47,000 and received 10 times the coverage of the IPCC report. 19 00:01:48,000 --> 00:01:50,000 And the cycle continues; 20 00:01:50,000 --> 00:01:53,000 as we all know, Britney has loomed pretty large lately. 21 00:01:53,000 --> 00:01:56,000 So, why don't we hear more about the world? 22 00:01:56,000 --> 00:02:02,000 One reason is that news networks have reduced the number of their foreign bureaus by half. 23 00:02:02,000 --> 00:02:11,000 Aside from one-person ABC mini-bureaus in Nairobi, New Delhi and Mumbai, 24 00:02:11,000 --> 00:02:19,000 there are no network news bureaus in all of Africa, India or South America 25 00:02:19,000 --> 00:02:24,000 -- places that are home to more than two billion people. 26 00:02:25,000 --> 00:02:30,000 The reality is that covering Britney is cheaper. 27 00:02:30,000 --> 00:02:33,000 And this lack of global coverage is all the more disturbing 28 00:02:33,000 --> 00:02:35,000 when we see where people go for news. 29 00:02:36,000 --> 00:02:40,000 Local TV news looms large, 30 00:02:40,000 --> 00:02:44,000 and unfortunately only dedicates 12 percent of its coverage to international news. 31 00:02:45,000 --> 00:02:47,000 And what about the web? 32 00:02:47,000 --> 00:02:51,000 The most popular news sites don't do much better. 33 00:02:51,000 --> 00:02:56,000 Last year, Pew and the Colombia J-School analyzed the 14,000 stories 34 00:02:56,000 --> 00:02:59,000 that appeared on Google News' front page. 35 00:02:59,000 --> 00:03:03,000 And they, in fact, covered the same 24 news events. 36 00:03:03,000 --> 00:03:08,000 Similarly, a study in e-content showed that much of global news from U.S. news creators 37 00:03:08,000 --> 00:03:12,000 is recycled stories from the AP wire services and Reuters, 38 00:03:12,000 --> 00:03:16,000 and don't put things into a context that people can understand their connection to it. 39 00:03:16,000 --> 00:03:21,000 So, if you put it all together, this could help explain why today's college graduates, 40 00:03:21,000 --> 00:03:23,000 as well as less educated Americans, 41 00:03:23,000 --> 00:03:26,000 know less about the world than their counterparts did 20 years ago. 42 00:03:26,000 --> 00:03:32,000 And if you think it's simply because we are not interested, 43 00:03:32,000 --> 00:03:34,000 you would be wrong. 44 00:03:34,000 --> 00:03:41,000 In recent years, Americans who say they closely follow global news most of the time 45 00:03:41,000 --> 00:03:43,000 grew to over 50 percent. 46 00:03:43,000 --> 00:03:51,000 The real question: is this distorted worldview what we want for Americans 47 00:03:51,000 --> 00:03:54,000 in our increasingly interconnected world? 48 00:03:54,000 --> 00:03:57,000 I know we can do better. 49 00:03:57,000 --> 00:04:00,000 And can we afford not to? Thank you.