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Today is about challenging appearances and[br]assumptions of extremism and normality.

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Today is a lesson in unlearning.

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Anytime we make a living being into a machine,[br]a supplier of inventory, the bottom line will

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always be profit. And increasing profit means[br]increasing output and increasing efficiency.

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The bodies of layer hens give out prematurely[br]from the extreme demands of production.

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Every aspect of their lives is regulated to ensure[br]maximum output. From controlling their laying

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cycles with days and days of persistent light[br]followed by long periods of complete darkness,

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to starving them for weeks at a time to force[br]yet another egg cycle from their worn out

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bodies, to the outright manipulation of their[br]very genetic makeup.

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We’ve optimized our machines, you see, and we've[br]bred one kind of chicken for meat and another

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kind for eggs. Because of this, the egg industry[br]produces millions if not a billion unwanted

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male baby chicks every year. Male layer chicks[br]can’t lay eggs. So they are of no use.

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To “dispose of”—as they say—these[br]baby chicks, they are either painfully gassed,

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slowly suffocated in plastic bags, or they[br]are ground up alive. We’re talking about

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the cute fluffy yellow baby chicks we adore[br]come Easter time.

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They are not even granted three days of life.

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This is standard practice all over the world.[br]This is standard practice all over the world.

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This is standard practice all over the world.

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The sisters of the egg industry’s discarded[br]sons get to live out their short lives in

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cramped battery cages, unable to even extend[br]their wings. Of course nowadays we hear about

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the rise of free-range and cage-free facilities.[br]But in truth, the only comfort these labels

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bring is to our own conscience. Cage-free[br]birds are crammed into tiny sheds and have

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twice the mortality rates of battery raised[br]hens.

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I hope you are starting to see the power of[br]this lie. Of presenting cruel confinement,

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starvation, abuse, the barbaric murder of[br]day-old babies and the slaughter of one-year-olds—themselves

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still children— as something completely[br]normal and kind—packaged in perfect little orbs.

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And we have the audacity to decorate them[br]in celebration of new life. To fawn over the

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very chicks who were ground up alive for their[br]production. To mix them into treats for our

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children and loved ones. To start our day[br]with the products of abject misery and call

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it “sunny side up.” We might as well start[br]our day by throwing chicks in a blender.

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And people say veganism is extreme.

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The animal products we perceive as mundane,[br]when reverse engineered, reveal a perversely

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complex and, to put it lightly, ethically[br]challenging, journey from genesis through

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processing and production to the end product.[br]That is to say, from the animals’ birth,

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through confinement, abuse, slaughter and[br]denigration of corpses to the shiny, happy,

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store-ready products we literally eat up without[br]even a single thought

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as to what the animals went through.