0:00:01.621,0:00:05.141
This talk will give an overview of[br]what the Debian publicity team does

0:00:05.340,0:00:07.901
and how they work and how you can[br]support them.

0:00:09.561,0:00:13.101
Please give a warm round of applause to[br]Cédric Boutillier and his talk

0:00:13.381,0:00:15.561
"Debian, a giant with a tiny voice"

0:00:15.860,0:00:21.700
[Applause]

9:59:59.000,9:59:59.000
I'm sorry, I have a kind of technical[br]problem.

9:59:59.000,9:59:59.000
I don't remember the shortcut to bring[br]full screen in okular.

9:59:59.000,9:59:59.000
Ctrl-Shift-P… ok, thank you.

9:59:59.000,9:59:59.000
This is my first DebConf, so I would like[br]to take this opportunity to present myself

9:59:59.000,9:59:59.000
I'm Cédric Boutillier, I'm known as boutil[br]on IRC and I'm a Debian member

9:59:59.000,9:59:59.000
since 2012 and a couple of years before[br]that, I started contributing to Debian

9:59:59.000,9:59:59.000
as a member of the ruby team.

9:59:59.000,9:59:59.000
I also joined the french localization team[br]and I started to translate

9:59:59.000,9:59:59.000
some announcements and that's how I became[br]part of the publicity team.

9:59:59.000,9:59:59.000
What I will talk about today is[br]the structure of the publicity team,

9:59:59.000,9:59:59.000
the various services we are handling in[br]the team and how you can in fact

9:59:59.000,9:59:59.000
get involved in the team and promote[br]Debian through the publicity team.

9:59:59.000,9:59:59.000
So, what is the structure of the team.

9:59:59.000,9:59:59.000
It's a bit complicated because in fact the[br]publicity in Debian is for the moment

9:59:59.000,9:59:59.000
two teams: the Press team and the[br]Publicity team.

9:59:59.000,9:59:59.000
The members of the Press team are[br]delegated by the DPL and

9:59:59.000,9:59:59.000
they can speak in the name of the project[br]when it's needed

9:59:59.000,9:59:59.000
to contact for example journalists.

9:59:59.000,9:59:59.000
They have a private mail alias[br]press@debian.org and they serve as a

9:59:59.000,9:59:59.000
contact point for journalists and the[br]outside world.

9:59:59.000,9:59:59.000
And there is the Debian Publicity team,[br]which is much larger, but…

9:59:59.000,9:59:59.000
not much larger, larger but not as well[br]structured as the Press team.

9:59:59.000,9:59:59.000
We have a public mailing list,[br]debian-publicity@lists.debian.org

9:59:59.000,9:59:59.000
and an IRC channel, #debian-publicity.

9:59:59.000,9:59:59.000
And we should also include in this team[br]all the people doing reviews,

9:59:59.000,9:59:59.000
essentially translating our broken english[br]into proper english − Hello Justin −

9:59:59.000,9:59:59.000
and all the translators doing the work to[br]translate

9:59:59.000,9:59:59.000
various announcements in various[br]languages.

9:59:59.000,9:59:59.000
We have also in this Publicity team the[br]maintainers of the Debian blog,

9:59:59.000,9:59:59.000
more on that later, that are also[br]delegated by the DPL.

9:59:59.000,9:59:59.000
And in fact, we should also include the[br]whole project, because publicity is

9:59:59.000,9:59:59.000
the duty of the whole project and[br]everyone should be concerned by this.

9:59:59.000,9:59:59.000
I will now review the various tools we can[br]have in the team.

9:59:59.000,9:59:59.000
First, there are the press announcements.

9:59:59.000,9:59:59.000
They are published on the website in the[br]News/ subsection.

9:59:59.000,9:59:59.000
They inform journalists and users of[br]important changes and they are prepared

9:59:59.000,9:59:59.000
by the Press team and the Publicity team

9:59:59.000,9:59:59.000
and also with various involved teams when[br]there are specific changes.

9:59:59.000,9:59:59.000
It includes the news for the new releases[br]and some times also

9:59:59.000,9:59:59.000
news that are published in coordination[br]with other companies or

9:59:59.000,9:59:59.000
other projects.

9:59:59.000,9:59:59.000
These announcements are a very[br]official way to communicate

9:59:59.000,9:59:59.000
about the project

9:59:59.000,9:59:59.000
and on the wiki, at the moment there is[br]some information about

9:59:59.000,9:59:59.000
how you could approach the team to propose[br]such an announcement.

9:59:59.000,9:59:59.000
There is another tool which is used[br]to publish communication about the project

9:59:59.000,9:59:59.000
in a less formal way.

9:59:59.000,9:59:59.000
It's the Debian blog, AKA bits.debian.org

9:59:59.000,9:59:59.000
It first lived as an unofficial service[br]under news.debian.net for two years

9:59:59.000,9:59:59.000
then it was reopened as an official[br]service in 2013.

9:59:59.000,9:59:59.000
Blogposts that are published there are[br]less formal,

9:59:59.000,9:59:59.000
we can have all kind of announcements[br]there

9:59:59.000,9:59:59.000
so every Debian member has a commit access[br]to the git repository

9:59:59.000,9:59:59.000
to draft an article which is then reviewed[br]before the final publishing.

9:59:59.000,9:59:59.000
Some teams already have published informal[br]reports to this blog and

9:59:59.000,9:59:59.000
it would be nice if it became something[br]usual that teams having sprints

9:59:59.000,9:59:59.000
publish informal reports in this blog.

9:59:59.000,9:59:59.000
We have also some Google Summer of Code[br]announcements and things like that.

9:59:59.000,9:59:59.000
Something I know quite well is the Debian[br]Project News.

9:59:59.000,9:59:59.000
This is a newsletter that at its creation was[br]supposed to be weekly released,

9:59:59.000,9:59:59.000
then after some break it was revived as a[br]bi-monthly newsletter

9:59:59.000,9:59:59.000
but at the moment we kind of lack manpower[br]so it's more or less released once a month.

9:59:59.000,9:59:59.000
So what's the structure.

9:59:59.000,9:59:59.000
It's available on the website under the[br]News/weekly/ section of the website.

9:59:59.000,9:59:59.000
It's also released as an e-mail on[br]debian-news and on localized versions

9:59:59.000,9:59:59.000
of this newsletter for translations.

9:59:59.000,9:59:59.000
It's also available as a RSS feed and[br]links to the newsletter are also

9:59:59.000,9:59:59.000
sent to Identica.

9:59:59.000,9:59:59.000
It's translated into various languages and[br]how do we create this newsletter?

9:59:59.000,9:59:59.000
We gather various information from mailing[br]lists, blog posts and

9:59:59.000,9:59:59.000
write some short paragraphs about this.

9:59:59.000,9:59:59.000
We have also recurrent sections in this[br]mailing list about

9:59:59.000,9:59:59.000
security announcements, interesting new[br]packages, during freeze time

9:59:59.000,9:59:59.000
we publish a summary of the RC statistics[br]and recently we added some information

9:59:59.000,9:59:59.000
about the reproducible builds statistics[br]too.

9:59:59.000,9:59:59.000
A new section that appeared from time to[br]time in the last issues is the

9:59:59.000,9:59:59.000
"Team, what do you do?" section which was[br]introduced by Donald Norwood.

9:59:59.000,9:59:59.000
The principle of this section is to[br]interview teams.

9:59:59.000,9:59:59.000
I think it's a nice way for users and[br]people interested in Debian in general

9:59:59.000,9:59:59.000
to discover the various teams,

9:59:59.000,9:59:59.000
not only teams doing packages but teams[br]doing like cross archive work or

9:59:59.000,9:59:59.000
work on other fields of the project.

9:59:59.000,9:59:59.000
If your team is invited to answer these[br]questions, please find some time

9:59:59.000,9:59:59.000
to answer to our e-mail and

9:59:59.000,9:59:59.000
if your team is interested in[br]participating in this initiative or

9:59:59.000,9:59:59.000
if you know a team that you would be[br]interested in knowing more about,

9:59:59.000,9:59:59.000
please tell us and we'll try to[br]contact them.

9:59:59.000,9:59:59.000
How can you help the Publicity team.

9:59:59.000,9:59:59.000
You should consider publicity as a way[br]way to advertise your work

9:59:59.000,9:59:59.000
so you can first join the publicity team[br]and work directly on

9:59:59.000,9:59:59.000
what we are producing: announcements[br]or this newsletter

9:59:59.000,9:59:59.000
by writing, reviewing or translating[br]articles like for the Debian Project News.

9:59:59.000,9:59:59.000
Debian is a very large project and it's[br]very difficult for us to monitor

9:59:59.000,9:59:59.000
all the mailing lists and all the IRC[br]channels and things like that

9:59:59.000,9:59:59.000
so if you can help and collect some[br]information about what happens

9:59:59.000,9:59:59.000
in the project, it's very good.

9:59:59.000,9:59:59.000
For example, if you are already a Debian[br]contributor and you did or you saw

9:59:59.000,9:59:59.000
something amazing in the Debian project

9:59:59.000,9:59:59.000
you could just send us an e-mail with just[br]a few lines and a couple of links

9:59:59.000,9:59:59.000
and we could include this into the[br]newsletter.

9:59:59.000,9:59:59.000
If you have a package that you are very[br]happy of,

9:59:59.000,9:59:59.000
you are very happy this package entered[br]the archive and you would like that

9:59:59.000,9:59:59.000
a lot of people use this package, you can[br]also tell us about it

9:59:59.000,9:59:59.000
and we will advertise it in the next[br]Debian Project Newsletter issue.

9:59:59.000,9:59:59.000
Working in the Publicity team is also a[br]good entry point

9:59:59.000,9:59:59.000
for people interested in Debian but who[br]are not contributors yet.

9:59:59.000,9:59:59.000
It's a way where people can learn more[br]about the Debian project.

9:59:59.000,9:59:59.000
So, if you are interested in Debian and[br]you don't know exactly where to start,

9:59:59.000,9:59:59.000
it could be a good starting point.

9:59:59.000,9:59:59.000
What is the workflow we are using.

9:59:59.000,9:59:59.000
Recently, during DebCamp, we migrated[br]from SVN to Git

9:59:59.000,9:59:59.000
so now, all the document we are handling[br]are kept in Git repositories.

9:59:59.000,9:59:59.000
The Debian Project News, the announcements[br]and the blog have their own Git repository

9:59:59.000,9:59:59.000
Every Debian Member has directly commit[br]access to these Git repositories

9:59:59.000,9:59:59.000
and others can easily get write access by[br]joining the Publicity team project on Alioth

9:59:59.000,9:59:59.000
Coordination to produce these documents,[br]annoucements and the DPN,

9:59:59.000,9:59:59.000
is usually done through the mailing list[br]or the IRC channel

9:59:59.000,9:59:59.000
and once the announcement or the DPN is[br]finished

9:59:59.000,9:59:59.000
then some calls for review or translation[br]are sent to translation and localization

9:59:59.000,9:59:59.000
mailing lists.

9:59:59.000,9:59:59.000
There is more information on the wiki.

9:59:59.000,9:59:59.000
There is an other way to publish news[br]about your work, which is

9:59:59.000,9:59:59.000
the Misc Developer News.

9:59:59.000,9:59:59.000
It's a wiki page at this address.

9:59:59.000,9:59:59.000
This page contains a template you can use[br]and you can edit the wiki page.

9:59:59.000,9:59:59.000
If you are the person adding the fifth[br]news to this wiki page,

9:59:59.000,9:59:59.000
you win the right to collect these five[br]news and send an e-mail

9:59:59.000,9:59:59.000
to debian-devel-announce mailing list[br]with the five news.

9:59:59.000,9:59:59.000
It's quite a light way to send news about[br]the project,

9:59:59.000,9:59:59.000
especially if you are not the fifth one.

9:59:59.000,9:59:59.000
Debian is also present on various social[br]networks.

9:59:59.000,9:59:59.000
We have an official identi.ca account

9:59:59.000,9:59:59.000
which is represented here.

9:59:59.000,9:59:59.000
We're also present on GNU Social, Twitter[br]and Google+.

9:59:59.000,9:59:59.000
There was a special event this year, the[br]release of Jessie and

9:59:59.000,9:59:59.000
we did some live denting on identi.ca and[br]some messages were sent to Twitter

9:59:59.000,9:59:59.000
during the whole weekend, non stop.

9:59:59.000,9:59:59.000
We sent like 150 messages.

9:59:59.000,9:59:59.000
So if you want to propose a DENT, you can[br]go directly to

9:59:59.000,9:59:59.000
the #debian-publicity IRC channel and send[br]a proposition with a DENT: prefix

9:59:59.000,9:59:59.000
and when this proposition is acknowledged[br]by someone of the team,

9:59:59.000,9:59:59.000
this message will appear on the social[br]network.

9:59:59.000,9:59:59.000
You can also e-mail your proposition to[br]Debian Publicity.

9:59:59.000,9:59:59.000
For example, if you want to publish[br]messages about DebConf,

9:59:59.000,9:59:59.000
you are welcome to do so.

9:59:59.000,9:59:59.000
Last tool we have in the Debian Publicity[br]team is the Debian timeline.

9:59:59.000,9:59:59.000
It was created by Chris Lamb and now[br]maintained by the Publicity team.

9:59:59.000,9:59:59.000
It's a web page showing a timeline with[br]various events related to Debian.

9:59:59.000,9:59:59.000
You have the history of all the releases[br]and various events like sprints,

9:59:59.000,9:59:59.000
bug squashing parties, various transitions[br]and things like that.

9:59:59.000,9:59:59.000
All the source code of Debian timeline is[br]maintained in a Git repository.

9:59:59.000,9:59:59.000
So every Debian member can commit to this[br]timeline and then a publicity member

9:59:59.000,9:59:59.000
can push to the server the changes to[br]update the timeline.

9:59:59.000,9:59:59.000
You can look at the timeline and if you[br]see that some event is missing,

9:59:59.000,9:59:59.000
either directly commit to Git or send us[br]an e-mail to the Debian Publicity team

9:59:59.000,9:59:59.000
so we can add this event.

9:59:59.000,9:59:59.000
We have also a lot of projects but[br]currently have no time

9:59:59.000,9:59:59.000
to implement them.

9:59:59.000,9:59:59.000
Examples of this would be to revive the[br]"debaday" website

9:59:59.000,9:59:59.000
which was presenting a new Debian package[br]everyday.

9:59:59.000,9:59:59.000
We could also try to revive the audio[br]interviews which are known

9:59:59.000,9:59:59.000
under the name of "This Week in Debian",

9:59:59.000,9:59:59.000
or subtitle the existing audio interviews[br]in english

9:59:59.000,9:59:59.000
and translate these subtitles into other[br]languages.

9:59:59.000,9:59:59.000
We are also open to new ideas for[br]recurrent sections

9:59:59.000,9:59:59.000
in the Debian Project News.

9:59:59.000,9:59:59.000
We could also try to gather some[br]statistics and

9:59:59.000,9:59:59.000
track mentions of Debian on external[br]websites

9:59:59.000,9:59:59.000
to see how Debian is doing from another[br]point of view.

9:59:59.000,9:59:59.000
You're welcome to propose your own idea.

9:59:59.000,9:59:59.000
We'll have a BOF this afternoon and you[br]are welcome to come and

9:59:59.000,9:59:59.000
discuss with us your own ideas on that.

9:59:59.000,9:59:59.000
Here are some useful links.

9:59:59.000,9:59:59.000
For Debian contributors, you have the[br]mailing and various wiki pages

9:59:59.000,9:59:59.000
about the workflow of the team and

9:59:59.000,9:59:59.000
for users, these are the mailing list and[br]social network

9:59:59.000,9:59:59.000
where we publish some information.

9:59:59.000,9:59:59.000
This is our contact information if you[br]want to get in touch with us

9:59:59.000,9:59:59.000
and please come to the BOF this[br]afternoon in Amsterdam room at 15:00

9:59:59.000,9:59:59.000
We will be happy to discuss with you[br]everything related to publicity.

9:59:59.000,9:59:59.000
Thank you.

9:59:59.000,9:59:59.000
[Applause]

9:59:59.000,9:59:59.000
[Talk master] Thank you very much.

9:59:59.000,9:59:59.000
Are there questions from the audience at[br]this point?

9:59:59.000,9:59:59.000
That doesn't seem to be the case.

9:59:59.000,9:59:59.000
[Q] Less a question and more a comment,[br]really.

9:59:59.000,9:59:59.000
??? highlighting some of[br]the feedback

9:59:59.000,9:59:59.000
we got around the release.

9:59:59.000,9:59:59.000
Both the release team and basically[br]everyone around was

9:59:59.000,9:59:59.000
really really impressed with the live[br]denting and the live tweeting

9:59:59.000,9:59:59.000
of the release.

9:59:59.000,9:59:59.000
It's something that makes it really[br]visible for Debian and

9:59:59.000,9:59:59.000
when we release things and we're able to[br]produce that publicity

9:59:59.000,9:59:59.000
then it makes Debian a really big thing

9:59:59.000,9:59:59.000
so just a huge thanks, really for ???[br]with that.

9:59:59.000,9:59:59.000
I definitely encourage everyone to get[br]involved with the Publicity team.

9:59:59.000,9:59:59.000
It's also a really easy way for people to[br]get involved,

9:59:59.000,9:59:59.000
so if you know anyone who says

9:59:59.000,9:59:59.000
"Oh, I'd like help Debian but I'm not very[br]good at packaging things"

9:59:59.000,9:59:59.000
A bit like me as I haven't done anyone in[br]about 5 years or something.

9:59:59.000,9:59:59.000
Getting involved in the Publicity team and[br]helping out is something that

9:59:59.000,9:59:59.000
I really encourage.

9:59:59.000,9:59:59.000
It's a really good team, it really needs[br]help and we can do so much more with it.

9:59:59.000,9:59:59.000
[Q] At some point there was a project to[br]collect a box which could be used

9:59:59.000,9:59:59.000
at the exhibits, when Debian goes out and[br]exhibit.

9:59:59.000,9:59:59.000
What is the status now of that.

9:59:59.000,9:59:59.000
Did it progress any or do we have a box,[br]like in European states where we could

9:59:59.000,9:59:59.000
easily distribute to a local party to go,[br]to bring at the conference

9:59:59.000,9:59:59.000
and what it would constitute, I wonder.

9:59:59.000,9:59:59.000
Do we have resources for, well…

9:59:59.000,9:59:59.000
Many people disagree that "Oh, we[br]shouldn't have stickers"

9:59:59.000,9:59:59.000
or something like that.

9:59:59.000,9:59:59.000
I think it's already a visibility, right?

9:59:59.000,9:59:59.000
If we have really nice giveaways like all[br]those stickers we have on our laptops.

9:59:59.000,9:59:59.000
Of course we could buy them, right?

9:59:59.000,9:59:59.000
But when we go to the conference and[br]the cost of those

9:59:59.000,9:59:59.000
if we print them in bulk, it's[br]ridiculously small.

9:59:59.000,9:59:59.000
I think it would be beneficial if we have[br]a box, which we could bring

9:59:59.000,9:59:59.000
to a conference and has really nice[br]banners, some nice giveaways.

9:59:59.000,9:59:59.000
Maybe not just to throw them around, but[br]even just for good visitors,

9:59:59.000,9:59:59.000
to give a sticker, I think it's nice.

9:59:59.000,9:59:59.000
And that's what we do for NeuroDebian[br]as well.

9:59:59.000,9:59:59.000
For those close to us, we give those nice[br]stickers for the laptop,

9:59:59.000,9:59:59.000
they are happy, we are happy.

9:59:59.000,9:59:59.000
We have nice exhibit table usually[br]I think.

9:59:59.000,9:59:59.000
So, what is the status there and what[br]should we do about it?

9:59:59.000,9:59:59.000
[A] I think it was handled by the Event[br]team, but this Event team

9:59:59.000,9:59:59.000
doesn't exist anymore, so…

9:59:59.000,9:59:59.000
[Maulkin] I think that's the sound [br]of someone volunteering.

9:59:59.000,9:59:59.000
[laughter]

9:59:59.000,9:59:59.000
So, more seriously, I think it was Martin[br]Zobel wanted a banner and said

9:59:59.000,9:59:59.000
"Oh, we should have a banner.[br]Can we spend the money?"

9:59:59.000,9:59:59.000
and I said "Yes, carry on."

9:59:59.000,9:59:59.000
He said "But I haven't told you how much[br]it cost yet."

9:59:59.000,9:59:59.000
"Carry on, it's not gonna be like ₤5000,[br]so just go, make a banner."

9:59:59.000,9:59:59.000
But he couldn't get anyone to make the[br]artwork for him or do anything like that

9:59:59.000,9:59:59.000
so he sent out some requests and noone[br]was able to do that.

9:59:59.000,9:59:59.000
So, if you want to put a box together and[br]you think we should make stickers,

9:59:59.000,9:59:59.000
do that, that sounds good.

9:59:59.000,9:59:59.000
[Mr Let's do a box] Banner usually use[br]???

9:59:59.000,9:59:59.000
And that's why volunteering [br]???

9:59:59.000,9:59:59.000
at least twice a year.

9:59:59.000,9:59:59.000
So I'm there already.

9:59:59.000,9:59:59.000
But box, we have already some box with[br]some hardware

9:59:59.000,9:59:59.000
and if we could reuse it, I wonder,[br]that would be more efficient.

9:59:59.000,9:59:59.000
Do we have any interesting hardware we[br]should go present as well

9:59:59.000,9:59:59.000
that would be nice in that box.

9:59:59.000,9:59:59.000
Ok, volunteering. Got it.

9:59:59.000,9:59:59.000
[laughter]

9:59:59.000,9:59:59.000
[] If you need help with artwork,[br]just call Valessio.

9:59:59.000,9:59:59.000
[Talk master] Ok. Thank you very much.

9:59:59.000,9:59:59.000
Let's give the presenter another round[br]of applause.

9:59:59.000,9:59:59.000
[Applause]