[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.90,0:00:14.80,Default,,0000,0000,0000,,What's my food been eating?
Dialogue: 0,0:00:15.46,0:00:17.98,Default,,0000,0000,0000,,Have you ever asked yourself \Nthis question?
Dialogue: 0,0:00:18.67,0:00:20.03,Default,,0000,0000,0000,,I ask myself.
Dialogue: 0,0:00:20.20,0:00:23.59,Default,,0000,0000,0000,,But I'll tell you why. \NI will take you through a journey,
Dialogue: 0,0:00:23.59,0:00:25.94,Default,,0000,0000,0000,,starting with this question:
Dialogue: 0,0:00:26.46,0:00:28.11,Default,,0000,0000,0000,,"Tell me what you eat,\N
Dialogue: 0,0:00:28.24,0:00:29.76,Default,,0000,0000,0000,,I'll tell you what you are."
Dialogue: 0,0:00:29.76,0:00:31.39,Default,,0000,0000,0000,,You've all heard this, right?
Dialogue: 0,0:00:31.49,0:00:32.89,Default,,0000,0000,0000,,I'm the little frog.
Dialogue: 0,0:00:33.22,0:00:35.16,Default,,0000,0000,0000,,I'm Laurent, I was born in Paris,
Dialogue: 0,0:00:35.18,0:00:37.17,Default,,0000,0000,0000,,and always passionate\Nabout food,
Dialogue: 0,0:00:37.17,0:00:39.10,Default,,0000,0000,0000,,a "born foodie", as they say.
Dialogue: 0,0:00:39.11,0:00:43.04,Default,,0000,0000,0000,,And to me food is this \Nenvironment of richness,
Dialogue: 0,0:00:43.06,0:00:46.69,Default,,0000,0000,0000,,of where I would go down\Nthe street, every day
Dialogue: 0,0:00:46.70,0:00:48.78,Default,,0000,0000,0000,,to get the veggies, \Nor the bread.
Dialogue: 0,0:00:48.78,0:00:50.74,Default,,0000,0000,0000,,And every weekend,\N
Dialogue: 0,0:00:50.76,0:00:52.99,Default,,0000,0000,0000,,Saturday after class,
Dialogue: 0,0:00:52.99,0:00:54.52,Default,,0000,0000,0000,,I would be sent to my grandma
Dialogue: 0,0:00:54.52,0:00:56.06,Default,,0000,0000,0000,,and she would cook
Dialogue: 0,0:00:56.06,0:00:57.51,Default,,0000,0000,0000,,the entire weekend,
Dialogue: 0,0:00:57.52,0:01:00.04,Default,,0000,0000,0000,,preparing for her \N13 brothers and sisters
Dialogue: 0,0:01:00.04,0:01:02.62,Default,,0000,0000,0000,,to come for lunch on Sunday.\NIt was a big gathering.
Dialogue: 0,0:01:02.62,0:01:04.22,Default,,0000,0000,0000,,And, we would go out
Dialogue: 0,0:01:04.22,0:01:06.50,Default,,0000,0000,0000,,to the market and pick a fish like this,
Dialogue: 0,0:01:06.50,0:01:09.98,Default,,0000,0000,0000,,generally this one.\NThat was her favorite fish.
Dialogue: 0,0:01:09.98,0:01:12.85,Default,,0000,0000,0000,,And her favorite dish\Nis Trout Amandine.
Dialogue: 0,0:01:13.58,0:01:16.35,Default,,0000,0000,0000,,So, this is the way you make it.\NIt is so simple, right?
Dialogue: 0,0:01:16.35,0:01:19.28,Default,,0000,0000,0000,,Pan roast some almonds,\Nyou start to get the flavor
Dialogue: 0,0:01:19.28,0:01:21.45,Default,,0000,0000,0000,,and the smell of the almonds\Nin the room.
Dialogue: 0,0:01:21.45,0:01:22.54,Default,,0000,0000,0000,,Set them aside.\N
Dialogue: 0,0:01:22.54,0:01:23.99,Default,,0000,0000,0000,,Put your trout down.
Dialogue: 0,0:01:23.99,0:01:25.25,Default,,0000,0000,0000,,Pan roast it.\N
Dialogue: 0,0:01:25.25,0:01:27.34,Default,,0000,0000,0000,,Put the almonds back on top.
Dialogue: 0,0:01:27.34,0:01:29.38,Default,,0000,0000,0000,,Et voilà !\NBon appétit.
Dialogue: 0,0:01:29.86,0:01:31.25,Default,,0000,0000,0000,,So simple, right?
Dialogue: 0,0:01:31.25,0:01:34.64,Default,,0000,0000,0000,,I was a foodie, \Nand really involved with food;
Dialogue: 0,0:01:34.64,0:01:37.54,Default,,0000,0000,0000,,I started writing guides\Nwhen I was in college.
Dialogue: 0,0:01:37.54,0:01:40.01,Default,,0000,0000,0000,,Many of them.\NAnd I did the food review.
Dialogue: 0,0:01:40.01,0:01:43.56,Default,,0000,0000,0000,,I wrote reviews on\N700 restaurants of Paris.
Dialogue: 0,0:01:43.56,0:01:45.95,Default,,0000,0000,0000,,Always going twice.\NAlways anonymous.
Dialogue: 0,0:01:45.95,0:01:48.45,Default,,0000,0000,0000,,And then I'm going back \Nto this man,
Dialogue: 0,0:01:48.45,0:01:51.35,Default,,0000,0000,0000,,his name is Brillat-Savarin,\Nhe was my mentor.
Dialogue: 0,0:01:52.14,0:01:53.71,Default,,0000,0000,0000,,Not just because he said that,
Dialogue: 0,0:01:53.71,0:01:57.26,Default,,0000,0000,0000,,but also because he wrote\N"Physiologie du Goût"
Dialogue: 0,0:01:57.26,0:01:58.36,Default,,0000,0000,0000,,200 years ago.
Dialogue: 0,0:01:58.36,0:02:01.15,Default,,0000,0000,0000,,And that's a reference for chefs\Naround the world.
Dialogue: 0,0:02:01.80,0:02:04.82,Default,,0000,0000,0000,,It means "Physiology of Taste".
Dialogue: 0,0:02:04.82,0:02:06.41,Default,,0000,0000,0000,,Gastronomical meditation,
Dialogue: 0,0:02:06.41,0:02:08.46,Default,,0000,0000,0000,,transcendental meditations,
Dialogue: 0,0:02:08.46,0:02:12.01,Default,,0000,0000,0000,,dedicated to the\N"gastronome Parisien".
Dialogue: 0,0:02:12.65,0:02:14.29,Default,,0000,0000,0000,,And what he really meant is,
Dialogue: 0,0:02:14.29,0:02:16.75,Default,,0000,0000,0000,,it's what you put in \Nyour stomach, of course.
Dialogue: 0,0:02:16.84,0:02:18.25,Default,,0000,0000,0000,,But also, \N
Dialogue: 0,0:02:18.25,0:02:20.85,Default,,0000,0000,0000,,use your six senses
Dialogue: 0,0:02:20.85,0:02:23.71,Default,,0000,0000,0000,,when you start thinking\Nabout food.
Dialogue: 0,0:02:23.71,0:02:25.57,Default,,0000,0000,0000,,First of all, look at it.
Dialogue: 0,0:02:25.57,0:02:27.08,Default,,0000,0000,0000,,Second, take the time,\N
Dialogue: 0,0:02:27.08,0:02:28.75,Default,,0000,0000,0000,,and smell the food.
Dialogue: 0,0:02:29.85,0:02:32.75,Default,,0000,0000,0000,,And that starts whetting\Nyour appetite, right?
Dialogue: 0,0:02:33.16,0:02:35.77,Default,,0000,0000,0000,,The third thing is \Nyou are going to touch it.
Dialogue: 0,0:02:35.77,0:02:38.05,Default,,0000,0000,0000,,And that is very experiential.
Dialogue: 0,0:02:38.05,0:02:41.45,Default,,0000,0000,0000,,And now, listen.\NListen to the journey,
Dialogue: 0,0:02:41.45,0:02:43.01,Default,,0000,0000,0000,,what this food is telling you
Dialogue: 0,0:02:43.01,0:02:45.32,Default,,0000,0000,0000,,--where it's been,\Nwhere it's coming from.
Dialogue: 0,0:02:45.32,0:02:46.77,Default,,0000,0000,0000,,And then you can go, "Humph!"
Dialogue: 0,0:02:46.77,0:02:49.18,Default,,0000,0000,0000,,or, you can take the time.
Dialogue: 0,0:02:49.18,0:02:50.32,Default,,0000,0000,0000,,And taste it.\N
Dialogue: 0,0:02:50.32,0:02:51.42,Default,,0000,0000,0000,,And enjoy it.
Dialogue: 0,0:02:51.42,0:02:52.79,Default,,0000,0000,0000,,And you say,\N"But, hold on--
Dialogue: 0,0:02:52.79,0:02:55.49,Default,,0000,0000,0000,,what is this 'transcendental' about?"
Dialogue: 0,0:02:55.49,0:02:56.84,Default,,0000,0000,0000,,Well, that's what he means.
Dialogue: 0,0:02:56.84,0:02:58.32,Default,,0000,0000,0000,,The food has to be fun, too.
Dialogue: 0,0:02:58.33,0:03:01.26,Default,,0000,0000,0000,,I studied food, and\NI studied [the] marketing of food,
Dialogue: 0,0:03:01.26,0:03:05.01,Default,,0000,0000,0000,,at a large company called Beatrice Foods\Nthat had great, great brands.
Dialogue: 0,0:03:05.01,0:03:06.45,Default,,0000,0000,0000,,And then years later,\N
Dialogue: 0,0:03:06.45,0:03:09.23,Default,,0000,0000,0000,,I ran this company based in Paris.
Dialogue: 0,0:03:09.23,0:03:11.49,Default,,0000,0000,0000,,This is a company that's\Nover 100 years old.
Dialogue: 0,0:03:11.49,0:03:14.91,Default,,0000,0000,0000,,It's been creating foods
Dialogue: 0,0:03:14.91,0:03:17.43,Default,,0000,0000,0000,,with 200 chefs\Nwhen I was there.
Dialogue: 0,0:03:17.43,0:03:18.63,Default,,0000,0000,0000,,I ran it for six years.
Dialogue: 0,0:03:18.63,0:03:20.58,Default,,0000,0000,0000,,We created thousands\Nof different products
Dialogue: 0,0:03:20.58,0:03:22.93,Default,,0000,0000,0000,,in every category\Nyou can think of,
Dialogue: 0,0:03:22.93,0:03:25.21,Default,,0000,0000,0000,,from "haricot verts" to "foie gras".
Dialogue: 0,0:03:25.21,0:03:27.58,Default,,0000,0000,0000,,And then, the best part,\N
Dialogue: 0,0:03:27.58,0:03:29.50,Default,,0000,0000,0000,,every week we had tastings.
Dialogue: 0,0:03:29.50,0:03:31.62,Default,,0000,0000,0000,,And I would never miss them.
Dialogue: 0,0:03:31.62,0:03:34.10,Default,,0000,0000,0000,,So, the tasting goes like that,
Dialogue: 0,0:03:34.10,0:03:35.19,Default,,0000,0000,0000,,it is a blind tasting,
Dialogue: 0,0:03:35.19,0:03:37.62,Default,,0000,0000,0000,,and you try to understand
Dialogue: 0,0:03:37.62,0:03:40.49,Default,,0000,0000,0000,,really, what's in that food,\Nbut where it's coming from.
Dialogue: 0,0:03:40.49,0:03:42.45,Default,,0000,0000,0000,,And when I ask the chef,\Nfor example,
Dialogue: 0,0:03:42.45,0:03:44.47,Default,,0000,0000,0000,,we were tasting olive oil.
Dialogue: 0,0:03:44.47,0:03:47.97,Default,,0000,0000,0000,,Not dipping bread,\Nbut just enjoying the olive oil itself,
Dialogue: 0,0:03:47.97,0:03:49.43,Default,,0000,0000,0000,,by the glass, smelling it.
Dialogue: 0,0:03:49.43,0:03:50.49,Default,,0000,0000,0000,,And they said,
Dialogue: 0,0:03:50.49,0:03:53.19,Default,,0000,0000,0000,,"You know the difference\Nbetween all these olive oils?"
Dialogue: 0,0:03:53.19,0:03:55.20,Default,,0000,0000,0000,,It's the 'terroir'--the soil,
Dialogue: 0,0:03:55.20,0:03:56.91,Default,,0000,0000,0000,,that's the difference.
Dialogue: 0,0:03:56.91,0:03:59.12,Default,,0000,0000,0000,,They have the same sun."
Dialogue: 0,0:03:59.12,0:04:00.73,Default,,0000,0000,0000,,So, I asked them, I said:
Dialogue: 0,0:04:00.73,0:04:02.39,Default,,0000,0000,0000,,"Well, tell me about the veal.
Dialogue: 0,0:04:02.39,0:04:04.03,Default,,0000,0000,0000,,Where is it [coming] from?
Dialogue: 0,0:04:04.03,0:04:06.48,Default,,0000,0000,0000,,And what has the veal been eating?"
Dialogue: 0,0:04:06.48,0:04:09.21,Default,,0000,0000,0000,,They said: "Well, the veal is \N'veau élevé sous la mère.'"
Dialogue: 0,0:04:09.21,0:04:11.04,Default,,0000,0000,0000,,That means, "under the mother".
Dialogue: 0,0:04:11.04,0:04:12.29,Default,,0000,0000,0000,,It was raised that way,\N
Dialogue: 0,0:04:12.29,0:04:14.95,Default,,0000,0000,0000,,and drank the milk of its mother.
Dialogue: 0,0:04:14.95,0:04:17.92,Default,,0000,0000,0000,,And the mother ate the grass\Nand the flowers.
Dialogue: 0,0:04:18.69,0:04:20.52,Default,,0000,0000,0000,,It sounds pretty normal, right?
Dialogue: 0,0:04:20.52,0:04:21.93,Default,,0000,0000,0000,,But then I said:
Dialogue: 0,0:04:21.93,0:04:24.60,Default,,0000,0000,0000,,"And this particular veal\Nyou say is the best?
Dialogue: 0,0:04:24.60,0:04:26.00,Default,,0000,0000,0000,,Where is that one?"\NThey said:
Dialogue: 0,0:04:26.00,0:04:28.53,Default,,0000,0000,0000,,Well, it's about 3\Nhours from Paris, we can go..."
Dialogue: 0,0:04:28.53,0:04:31.22,Default,,0000,0000,0000,,I said, "I want to visit.\NI want to see the place."
Dialogue: 0,0:04:31.22,0:04:32.53,Default,,0000,0000,0000,,So we went there.
Dialogue: 0,0:04:33.19,0:04:35.14,Default,,0000,0000,0000,,It's a slaughterhouse.
Dialogue: 0,0:04:35.14,0:04:37.05,Default,,0000,0000,0000,,And I said, "You know, it's ok.
Dialogue: 0,0:04:37.05,0:04:40.58,Default,,0000,0000,0000,,I want to see, I want to understand\Nand see what's special about the place.
Dialogue: 0,0:04:40.58,0:04:43.86,Default,,0000,0000,0000,,Now what was really special\Nabout the place is at the end of the visit
Dialogue: 0,0:04:43.86,0:04:46.56,Default,,0000,0000,0000,,I asked the manager,\N"What do you do with the carcasses
Dialogue: 0,0:04:46.56,0:04:47.95,Default,,0000,0000,0000,,and all the leftovers?"
Dialogue: 0,0:04:47.95,0:04:50.21,Default,,0000,0000,0000,,He said,\N"Oh, we make fish pellets."
Dialogue: 0,0:04:50.74,0:04:51.93,Default,,0000,0000,0000,,"Fish what?"
Dialogue: 0,0:04:52.32,0:04:53.34,Default,,0000,0000,0000,,"Fish pellets."
Dialogue: 0,0:04:53.34,0:04:55.11,Default,,0000,0000,0000,,Have you ever heard of fish pellets?
Dialogue: 0,0:04:55.11,0:04:57.31,Default,,0000,0000,0000,,I didn't.\NI said, "Well, where are these made?"
Dialogue: 0,0:04:57.31,0:04:59.02,Default,,0000,0000,0000,,"Two miles down there's a farm,
Dialogue: 0,0:04:59.02,0:05:01.45,Default,,0000,0000,0000,,that's where they make\Nthem, there's a factory."
Dialogue: 0,0:05:01.45,0:05:03.59,Default,,0000,0000,0000,,I said, "Fish pellets, huh?
Dialogue: 0,0:05:03.59,0:05:05.79,Default,,0000,0000,0000,,Can I go? I would like to see this place."
Dialogue: 0,0:05:05.79,0:05:07.13,Default,,0000,0000,0000,,So we went,
Dialogue: 0,0:05:07.13,0:05:08.57,Default,,0000,0000,0000,,and it was a trout farm.
Dialogue: 0,0:05:09.28,0:05:10.30,Default,,0000,0000,0000,,A what?
Dialogue: 0,0:05:10.30,0:05:11.94,Default,,0000,0000,0000,,Yes. It was a trout farm.
Dialogue: 0,0:05:11.94,0:05:13.49,Default,,0000,0000,0000,,I was kind of shocked\N
Dialogue: 0,0:05:13.49,0:05:15.14,Default,,0000,0000,0000,,to see, you know,
Dialogue: 0,0:05:15.14,0:05:16.79,Default,,0000,0000,0000,,all these trouts in basins.
Dialogue: 0,0:05:17.27,0:05:19.60,Default,,0000,0000,0000,,And there were thousands of them.
Dialogue: 0,0:05:19.70,0:05:20.100,Default,,0000,0000,0000,,And guess what?\N
Dialogue: 0,0:05:20.100,0:05:22.02,Default,,0000,0000,0000,,That's all they ate.
Dialogue: 0,0:05:22.02,0:05:23.80,Default,,0000,0000,0000,,The system is very simple:
Dialogue: 0,0:05:23.80,0:05:25.40,Default,,0000,0000,0000,,They have hundreds of basins,
Dialogue: 0,0:05:25.40,0:05:26.66,Default,,0000,0000,0000,,millions of trouts,
Dialogue: 0,0:05:26.66,0:05:29.35,Default,,0000,0000,0000,,and they're fed automatically,\Nthose fish pellets.
Dialogue: 0,0:05:29.35,0:05:31.42,Default,,0000,0000,0000,,But what really got to me,
Dialogue: 0,0:05:31.42,0:05:32.99,Default,,0000,0000,0000,,and got me really angry,
Dialogue: 0,0:05:32.99,0:05:36.39,Default,,0000,0000,0000,,is, you know, the smell of the place.
Dialogue: 0,0:05:36.39,0:05:37.45,Default,,0000,0000,0000,,It was terrible.\N
Dialogue: 0,0:05:37.45,0:05:39.20,Default,,0000,0000,0000,,It was not just the carcasses,
Dialogue: 0,0:05:39.20,0:05:41.03,Default,,0000,0000,0000,,it was the inside,\Nand everything else
Dialogue: 0,0:05:41.03,0:05:42.61,Default,,0000,0000,0000,,used to make these pellets.
Dialogue: 0,0:05:42.61,0:05:43.88,Default,,0000,0000,0000,,So, guess what?\N
Dialogue: 0,0:05:43.88,0:05:45.91,Default,,0000,0000,0000,,If you are what you eat,
Dialogue: 0,0:05:45.91,0:05:48.76,Default,,0000,0000,0000,,you also are what your food\Nhas been eating, right?
Dialogue: 0,0:05:49.44,0:05:51.53,Default,,0000,0000,0000,,Think of it for a second.
Dialogue: 0,0:05:51.94,0:05:53.90,Default,,0000,0000,0000,,I mean, the result for me is,
Dialogue: 0,0:05:53.90,0:05:56.12,Default,,0000,0000,0000,,again, I was really angry,\N
Dialogue: 0,0:05:56.12,0:05:57.68,Default,,0000,0000,0000,,and disgusted.
Dialogue: 0,0:05:57.68,0:05:59.56,Default,,0000,0000,0000,,And the result of it is,\N
Dialogue: 0,0:05:59.56,0:06:01.62,Default,,0000,0000,0000,,I cannot eat trout anymore.
Dialogue: 0,0:06:01.62,0:06:03.32,Default,,0000,0000,0000,,There are several reasons why
Dialogue: 0,0:06:03.32,0:06:05.98,Default,,0000,0000,0000,,sometimes you cannot eat\Nsomething, of course.
Dialogue: 0,0:06:06.42,0:06:08.32,Default,,0000,0000,0000,,I would argue\Nin some ways, you're not
Dialogue: 0,0:06:08.32,0:06:10.72,Default,,0000,0000,0000,,just what you eat, you're \Nwhat you don't eat.
Dialogue: 0,0:06:10.72,0:06:12.00,Default,,0000,0000,0000,,For all kinds of reasons--
Dialogue: 0,0:06:12.00,0:06:14.54,Default,,0000,0000,0000,,maybe because\Nyou can't afford the food,
Dialogue: 0,0:06:14.54,0:06:17.58,Default,,0000,0000,0000,,maybe you are a celiac,\Nyou have allergies.
Dialogue: 0,0:06:17.94,0:06:21.48,Default,,0000,0000,0000,,Sometimes you would love\Nto get your hands on the food,
Dialogue: 0,0:06:21.48,0:06:23.96,Default,,0000,0000,0000,,but unfortunately,\Nyou live in a food desert.
Dialogue: 0,0:06:24.32,0:06:26.08,Default,,0000,0000,0000,,And what you have to do then,
Dialogue: 0,0:06:26.08,0:06:29.00,Default,,0000,0000,0000,,is get processed food instead.
Dialogue: 0,0:06:29.00,0:06:31.81,Default,,0000,0000,0000,,So, another reason could be
Dialogue: 0,0:06:31.81,0:06:35.17,Default,,0000,0000,0000,,your religion says:\N"Thou shall not eat that."
Dialogue: 0,0:06:35.17,0:06:38.20,Default,,0000,0000,0000,,Or: "This is not food--hold on,
Dialogue: 0,0:06:38.20,0:06:39.50,Default,,0000,0000,0000,,it's a pet."
Dialogue: 0,0:06:40.91,0:06:45.50,Default,,0000,0000,0000,,Or, the same culture would argue\Nthat maybe this is food,
Dialogue: 0,0:06:45.90,0:06:47.65,Default,,0000,0000,0000,,where another says,\N"No, no, no, no--
Dialogue: 0,0:06:47.65,0:06:50.58,Default,,0000,0000,0000,,this is an endangered species,\Nit's not food, right?"
Dialogue: 0,0:06:50.58,0:06:52.71,Default,,0000,0000,0000,,In any case, I started wondering and said:
Dialogue: 0,0:06:52.71,0:06:54.33,Default,,0000,0000,0000,,"Ok, what can I do about this?
Dialogue: 0,0:06:54.33,0:06:56.72,Default,,0000,0000,0000,,What can we do collectively \Nabout this?"
Dialogue: 0,0:06:56.72,0:06:58.75,Default,,0000,0000,0000,,And that's when magic happens.
Dialogue: 0,0:06:58.75,0:06:59.74,Default,,0000,0000,0000,,Three years ago,
Dialogue: 0,0:06:59.74,0:07:03.12,Default,,0000,0000,0000,,I get this phone call from an old\Nfriend from business school, who said:
Dialogue: 0,0:07:03.12,0:07:05.32,Default,,0000,0000,0000,,"You know, we have\Nthis new program at Harvard,
Dialogue: 0,0:07:05.32,0:07:10.43,Default,,0000,0000,0000,,five schools are getting together\Nand building this new facility,
Dialogue: 0,0:07:10.43,0:07:15.29,Default,,0000,0000,0000,,the Advanced Leadership,\Nwhere fellows like you can build projects,
Dialogue: 0,0:07:15.30,0:07:17.79,Default,,0000,0000,0000,,bringing in the knowledge,
Dialogue: 0,0:07:17.79,0:07:19.61,Default,,0000,0000,0000,,bringing in the technology,
Dialogue: 0,0:07:19.61,0:07:22.53,Default,,0000,0000,0000,,and all the resources\Nof our schools at Harvard.
Dialogue: 0,0:07:23.18,0:07:25.60,Default,,0000,0000,0000,,So I said: "I can try that,
Dialogue: 0,0:07:25.60,0:07:27.70,Default,,0000,0000,0000,,let me speak to some of the faculty."
Dialogue: 0,0:07:28.21,0:07:30.45,Default,,0000,0000,0000,,This man changed my journey.
Dialogue: 0,0:07:30.68,0:07:31.70,Default,,0000,0000,0000,,And my life.
Dialogue: 0,0:07:32.17,0:07:33.31,Default,,0000,0000,0000,,Because what he did
Dialogue: 0,0:07:33.31,0:07:34.82,Default,,0000,0000,0000,,--this is Barry Bloom;
Dialogue: 0,0:07:34.82,0:07:38.49,Default,,0000,0000,0000,,he was the dean of the\NHarvard School Of Public Health--
Dialogue: 0,0:07:38.49,0:07:40.42,Default,,0000,0000,0000,,and when I told him over lunch
Dialogue: 0,0:07:40.42,0:07:42.03,Default,,0000,0000,0000,,my story about the trout,
Dialogue: 0,0:07:42.03,0:07:44.45,Default,,0000,0000,0000,,he said: "You're damn right, \Nthey're not the same,
Dialogue: 0,0:07:44.45,0:07:48.26,Default,,0000,0000,0000,,between the farmed trout\Nand the wild trout.
Dialogue: 0,0:07:48.26,0:07:50.34,Default,,0000,0000,0000,,Incidentally, it's the other way."
Dialogue: 0,0:07:50.34,0:07:53.87,Default,,0000,0000,0000,,He said: "You know,\Nthis is the wild trout, the smaller one.
Dialogue: 0,0:07:53.87,0:07:56.59,Default,,0000,0000,0000,,The farm--they make them bigger, faster."
Dialogue: 0,0:07:56.59,0:07:58.02,Default,,0000,0000,0000,,"But not only this," he said,
Dialogue: 0,0:07:58.02,0:08:01.42,Default,,0000,0000,0000,,"They look the same,\Nbut the reality is
Dialogue: 0,0:08:01.42,0:08:04.96,Default,,0000,0000,0000,,there's more good stuff \Nlike omega 3 in the wild,
Dialogue: 0,0:08:04.96,0:08:07.89,Default,,0000,0000,0000,,and there's more bad stuff,\Nlike antibiotics and toxins
Dialogue: 0,0:08:07.89,0:08:10.52,Default,,0000,0000,0000,,in the farmed one."\NAnd he said:
Dialogue: 0,0:08:10.52,0:08:13.28,Default,,0000,0000,0000,,"You know, think about it; \Nyou're going to be here
Dialogue: 0,0:08:13.28,0:08:14.83,Default,,0000,0000,0000,,for a couple of years' study:
Dialogue: 0,0:08:14.83,0:08:17.57,Default,,0000,0000,0000,,Does obesity have anything\Nto do with this?
Dialogue: 0,0:08:17.58,0:08:20.05,Default,,0000,0000,0000,,Or tweaking our food like that?"
Dialogue: 0,0:08:20.05,0:08:22.11,Default,,0000,0000,0000,,So, that's what I did, I started looking.
Dialogue: 0,0:08:22.11,0:08:26.35,Default,,0000,0000,0000,,And this is what it looked like in 1985,\Nper the CDC.
Dialogue: 0,0:08:26.35,0:08:28.71,Default,,0000,0000,0000,,We already had these blue dots,
Dialogue: 0,0:08:28.71,0:08:32.13,Default,,0000,0000,0000,,10% obesity, 10% of the population.
Dialogue: 0,0:08:32.13,0:08:34.14,Default,,0000,0000,0000,,Just 5 years later,
Dialogue: 0,0:08:34.14,0:08:39.43,Default,,0000,0000,0000,,it spread out--10% across the country\Ngoing to 15%.
Dialogue: 0,0:08:39.43,0:08:40.92,Default,,0000,0000,0000,,So just ten years, right?
Dialogue: 0,0:08:40.92,0:08:45.39,Default,,0000,0000,0000,,1995, 15% is the dark blue.\NAnd guess what?
Dialogue: 0,0:08:45.39,0:08:48.94,Default,,0000,0000,0000,,Five years later, they had to introduce\Na new color, yellow,
Dialogue: 0,0:08:48.94,0:08:53.48,Default,,0000,0000,0000,,for 20% of the population\Nis obese; that's in 2000.
Dialogue: 0,0:08:53.48,0:08:55.96,Default,,0000,0000,0000,,5 years later, introducing red.
Dialogue: 0,0:08:56.46,0:09:00.46,Default,,0000,0000,0000,,Now it's 25% in those states,
Dialogue: 0,0:09:00.46,0:09:04.08,Default,,0000,0000,0000,,and just 5 years later again,\Na new color, darker red,
Dialogue: 0,0:09:04.08,0:09:07.04,Default,,0000,0000,0000,,30%, that's in 2010.
Dialogue: 0,0:09:07.70,0:09:09.00,Default,,0000,0000,0000,,Wait, it's not over.
Dialogue: 0,0:09:09.52,0:09:11.52,Default,,0000,0000,0000,,Just one year later,
Dialogue: 0,0:09:12.35,0:09:16.06,Default,,0000,0000,0000,,35%, they had to introduce\Na new color again.
Dialogue: 0,0:09:16.07,0:09:18.57,Default,,0000,0000,0000,,Guess what?\NIt's black.
Dialogue: 0,0:09:18.85,0:09:21.51,Default,,0000,0000,0000,,Now, it's pretty dramatic,\Nbecause when you look
Dialogue: 0,0:09:21.51,0:09:22.86,Default,,0000,0000,0000,,at the consequences,
Dialogue: 0,0:09:22.86,0:09:24.07,Default,,0000,0000,0000,,it's diabetes,
Dialogue: 0,0:09:24.07,0:09:25.100,Default,,0000,0000,0000,,cardiovascular disease,
Dialogue: 0,0:09:25.100,0:09:27.47,Default,,0000,0000,0000,,many kinds of cancers,
Dialogue: 0,0:09:27.47,0:09:29.50,Default,,0000,0000,0000,,it's everything we eat,
Dialogue: 0,0:09:29.50,0:09:31.52,Default,,0000,0000,0000,,everything we do with our food.
Dialogue: 0,0:09:31.52,0:09:35.06,Default,,0000,0000,0000,,And it goes on and on and on.
Dialogue: 0,0:09:35.06,0:09:38.12,Default,,0000,0000,0000,,And it's not just the list \Nof diseases that are directly
Dialogue: 0,0:09:38.12,0:09:39.89,Default,,0000,0000,0000,,associated to what we eat,
Dialogue: 0,0:09:39.89,0:09:41.50,Default,,0000,0000,0000,,it's also the cost:
Dialogue: 0,0:09:41.50,0:09:43.57,Default,,0000,0000,0000,,$147 billion today.
Dialogue: 0,0:09:44.37,0:09:47.10,Default,,0000,0000,0000,,So, again, what can we do about it?
Dialogue: 0,0:09:47.10,0:09:48.90,Default,,0000,0000,0000,,There is massive confusion.
Dialogue: 0,0:09:48.90,0:09:51.68,Default,,0000,0000,0000,,How would I know\Nwhen I look at a burger like this,
Dialogue: 0,0:09:51.68,0:09:52.97,Default,,0000,0000,0000,,what's in it?
Dialogue: 0,0:09:53.32,0:09:56.19,Default,,0000,0000,0000,,Will a nutrition label tell me?
Dialogue: 0,0:09:56.19,0:09:58.69,Default,,0000,0000,0000,,I don't know how to read these.\NDo you?
Dialogue: 0,0:09:58.69,0:09:59.84,Default,,0000,0000,0000,,I don't.
Dialogue: 0,0:09:59.84,0:10:00.93,Default,,0000,0000,0000,,Our kids don't.
Dialogue: 0,0:10:00.93,0:10:03.71,Default,,0000,0000,0000,,So, where is the good fat\Nand the bad fat?
Dialogue: 0,0:10:03.84,0:10:05.02,Default,,0000,0000,0000,,Any guess?
Dialogue: 0,0:10:05.58,0:10:07.72,Default,,0000,0000,0000,,There is one good fat on this picture,
Dialogue: 0,0:10:07.72,0:10:11.26,Default,,0000,0000,0000,,it happens to be unsaturated fatty acid.
Dialogue: 0,0:10:11.53,0:10:12.94,Default,,0000,0000,0000,,But how would you know this?
Dialogue: 0,0:10:12.94,0:10:16.37,Default,,0000,0000,0000,,I wish sat. fat and trans \Nfat were just called 'bad fat'.
Dialogue: 0,0:10:16.49,0:10:18.46,Default,,0000,0000,0000,,That's what we should call them, right?
Dialogue: 0,0:10:19.04,0:10:21.89,Default,,0000,0000,0000,,So, let's look at the burger\Na little closer
Dialogue: 0,0:10:21.89,0:10:24.84,Default,,0000,0000,0000,,because I want to take you \Nthrough the journey.
Dialogue: 0,0:10:24.84,0:10:28.28,Default,,0000,0000,0000,,How would you build a burger, right?\NBeef, lettuce, some onion,
Dialogue: 0,0:10:28.28,0:10:30.93,Default,,0000,0000,0000,,maybe pickles, cheese, some sauce,
Dialogue: 0,0:10:30.93,0:10:33.16,Default,,0000,0000,0000,,you put a bun on top, here's a burger.
Dialogue: 0,0:10:33.16,0:10:34.26,Default,,0000,0000,0000,,Et voilà.
Dialogue: 0,0:10:34.26,0:10:36.98,Default,,0000,0000,0000,,Now, a little salt and pepper, right?
Dialogue: 0,0:10:36.98,0:10:38.56,Default,,0000,0000,0000,,That's how you make it at home.
Dialogue: 0,0:10:38.56,0:10:39.92,Default,,0000,0000,0000,,I do, too.
Dialogue: 0,0:10:39.92,0:10:42.07,Default,,0000,0000,0000,,Except that processed burger,
Dialogue: 0,0:10:42.07,0:10:43.48,Default,,0000,0000,0000,,the one in the picture?
Dialogue: 0,0:10:43.48,0:10:46.19,Default,,0000,0000,0000,,Well, it looks more like this:\NA sprinkle of this
Dialogue: 0,0:10:46.19,0:10:47.94,Default,,0000,0000,0000,,with high fructose syrup \Non top,
Dialogue: 0,0:10:47.94,0:10:49.73,Default,,0000,0000,0000,,and a sprinkle of that,\Nand more sugar
Dialogue: 0,0:10:49.73,0:10:51.05,Default,,0000,0000,0000,,and more seasoning
Dialogue: 0,0:10:51.05,0:10:53.43,Default,,0000,0000,0000,,and more [preservatives]\Nand more coloring
Dialogue: 0,0:10:53.43,0:10:55.72,Default,,0000,0000,0000,,and more flavoring \Nand a sprinkle of this
Dialogue: 0,0:10:55.72,0:10:59.02,Default,,0000,0000,0000,,and this and that and this and more color.
Dialogue: 0,0:10:59.02,0:11:01.76,Default,,0000,0000,0000,,All the way down to monoglycerides.
Dialogue: 0,0:11:02.21,0:11:04.30,Default,,0000,0000,0000,,That burger, the chain burger,
Dialogue: 0,0:11:04.30,0:11:06.53,Default,,0000,0000,0000,,has 78 ingredients.
Dialogue: 0,0:11:07.14,0:11:08.31,Default,,0000,0000,0000,,I kid you not.
Dialogue: 0,0:11:08.31,0:11:11.12,Default,,0000,0000,0000,,So, what do we do about it?
Dialogue: 0,0:11:11.24,0:11:12.82,Default,,0000,0000,0000,,How do we tell our kids?
Dialogue: 0,0:11:13.78,0:11:16.13,Default,,0000,0000,0000,,How do we educate them about food?
Dialogue: 0,0:11:16.13,0:11:18.21,Default,,0000,0000,0000,,This is really hard, you know?
Dialogue: 0,0:11:18.21,0:11:20.77,Default,,0000,0000,0000,,I'll tell you what I did\Nwith our kids,
Dialogue: 0,0:11:20.77,0:11:23.61,Default,,0000,0000,0000,,David and William,\Non this picture.
Dialogue: 0,0:11:23.61,0:11:26.63,Default,,0000,0000,0000,,As soon as they could read,\NI said: "Well, now you're big guys,
Dialogue: 0,0:11:26.64,0:11:30.21,Default,,0000,0000,0000,,you're going to come with us\Nto the supermarket; you can fill the cart
Dialogue: 0,0:11:30.21,0:11:32.39,Default,,0000,0000,0000,,with any kind of food you want,
Dialogue: 0,0:11:32.96,0:11:34.28,Default,,0000,0000,0000,,with one condition:
Dialogue: 0,0:11:34.28,0:11:38.14,Default,,0000,0000,0000,,You understand what the ingredients\Nsay on the label on the back.
Dialogue: 0,0:11:38.21,0:11:40.83,Default,,0000,0000,0000,,So, that was the cart they filled.
Dialogue: 0,0:11:40.83,0:11:42.74,Default,,0000,0000,0000,,(laughter)
Dialogue: 0,0:11:42.74,0:11:44.08,Default,,0000,0000,0000,,I know, it was easy.
Dialogue: 0,0:11:44.08,0:11:46.93,Default,,0000,0000,0000,,It was kind of cruel.\NMy wife said: "No, you can't do that!"
Dialogue: 0,0:11:46.93,0:11:49.50,Default,,0000,0000,0000,,So they'd come, of course.\NThey're smart enough, right?
Dialogue: 0,0:11:49.50,0:11:52.50,Default,,0000,0000,0000,,They'd come and say: \N"Hey dad, what does 'monoglyceride' mean?"
Dialogue: 0,0:11:52.50,0:11:53.41,Default,,0000,0000,0000,,So now we know.
Dialogue: 0,0:11:53.41,0:11:54.83,Default,,0000,0000,0000,,"What is 'xanthan gum,'
Dialogue: 0,0:11:54.83,0:11:55.62,Default,,0000,0000,0000,,can you tell us?
Dialogue: 0,0:11:55.62,0:11:59.31,Default,,0000,0000,0000,,What is this 'emulsifier'?"\NOk, ok we'll change the rule, hold on.
Dialogue: 0,0:11:59.54,0:12:00.56,Default,,0000,0000,0000,,New rule:
Dialogue: 0,0:12:00.56,0:12:03.10,Default,,0000,0000,0000,,If it has more than 5 ingredients,
Dialogue: 0,0:12:03.10,0:12:05.23,Default,,0000,0000,0000,,probably not worth putting\Nin the cart.
Dialogue: 0,0:12:05.23,0:12:07.11,Default,,0000,0000,0000,,And I introduced a new, new rule:
Dialogue: 0,0:12:07.11,0:12:09.73,Default,,0000,0000,0000,,If it says 'modified'\Non the package,
Dialogue: 0,0:12:09.73,0:12:11.24,Default,,0000,0000,0000,,'modified' anything,
Dialogue: 0,0:12:11.24,0:12:13.01,Default,,0000,0000,0000,,I don't want to hear about it.
Dialogue: 0,0:12:13.01,0:12:14.84,Default,,0000,0000,0000,,Because this is really bad stuff.
Dialogue: 0,0:12:14.84,0:12:17.35,Default,,0000,0000,0000,,Not modified food in our house, right?
Dialogue: 0,0:12:17.59,0:12:18.75,Default,,0000,0000,0000,,So that's what we did.
Dialogue: 0,0:12:18.90,0:12:21.03,Default,,0000,0000,0000,,Now, I'm coming back to the burger.
Dialogue: 0,0:12:21.03,0:12:22.89,Default,,0000,0000,0000,,but, my original question was:
Dialogue: 0,0:12:22.89,0:12:25.11,Default,,0000,0000,0000,,What has it been eating?
Dialogue: 0,0:12:25.11,0:12:26.90,Default,,0000,0000,0000,,What's that beef been eating?
Dialogue: 0,0:12:26.90,0:12:28.88,Default,,0000,0000,0000,,Has it been, like you would hope,
Dialogue: 0,0:12:28.88,0:12:30.82,Default,,0000,0000,0000,,the beef that you crave for,
Dialogue: 0,0:12:30.82,0:12:32.68,Default,,0000,0000,0000,,that good meat, where,
Dialogue: 0,0:12:32.69,0:12:36.22,Default,,0000,0000,0000,,it grazes on grass and flowers?
Dialogue: 0,0:12:36.22,0:12:38.17,Default,,0000,0000,0000,,Not quite, right?
Dialogue: 0,0:12:38.17,0:12:40.68,Default,,0000,0000,0000,,That's what the beef\Nis eating these days.
Dialogue: 0,0:12:40.94,0:12:42.63,Default,,0000,0000,0000,,And I am not kidding,
Dialogue: 0,0:12:42.71,0:12:46.04,Default,,0000,0000,0000,,it's eating corn because \Nthere is no grass there.
Dialogue: 0,0:12:46.04,0:12:49.37,Default,,0000,0000,0000,,There is no way for the beef \Nto eat anything else but corn,
Dialogue: 0,0:12:49.37,0:12:52.07,Default,,0000,0000,0000,,or soy sometimes.\NAnd is that normal?
Dialogue: 0,0:12:52.07,0:12:54.18,Default,,0000,0000,0000,,Well, let's look at the bun for a second.
Dialogue: 0,0:12:54.18,0:12:56.62,Default,,0000,0000,0000,,Now, you'd think the bun\Nis an easy one, right?
Dialogue: 0,0:12:56.64,0:12:57.80,Default,,0000,0000,0000,,It's bread.
Dialogue: 0,0:12:57.80,0:12:59.75,Default,,0000,0000,0000,,As a piece of bread,\Nwe know that,
Dialogue: 0,0:12:59.75,0:13:01.60,Default,,0000,0000,0000,,4 ingredients, that's a winner.
Dialogue: 0,0:13:01.74,0:13:04.68,Default,,0000,0000,0000,,Ok: flour, yeast, salt and water.
Dialogue: 0,0:13:04.81,0:13:06.20,Default,,0000,0000,0000,,That's all you need, right?
Dialogue: 0,0:13:06.20,0:13:08.43,Default,,0000,0000,0000,,Except the bun from processed food,
Dialogue: 0,0:13:08.43,0:13:10.45,Default,,0000,0000,0000,,the one you buy at the supermarket,
Dialogue: 0,0:13:10.45,0:13:11.88,Default,,0000,0000,0000,,well, that's that kind of bun.
Dialogue: 0,0:13:11.88,0:13:14.40,Default,,0000,0000,0000,,Again, it has high fructose \Ncorn syrup, more sugar,
Dialogue: 0,0:13:14.40,0:13:15.91,Default,,0000,0000,0000,,more glucose and fructose,
Dialogue: 0,0:13:15.91,0:13:19.48,Default,,0000,0000,0000,,and all kinds of oils and [things]\Nthat I don't even know.
Dialogue: 0,0:13:19.48,0:13:22.12,Default,,0000,0000,0000,,So, all the way down\Nto monoglycerides again,
Dialogue: 0,0:13:22.12,0:13:24.62,Default,,0000,0000,0000,,32 ingredients typically in the bun.
Dialogue: 0,0:13:25.13,0:13:27.02,Default,,0000,0000,0000,,This is a real bun, from a chain.
Dialogue: 0,0:13:27.60,0:13:29.03,Default,,0000,0000,0000,,And again, it's the corn.
Dialogue: 0,0:13:29.25,0:13:31.41,Default,,0000,0000,0000,,Why does it have so much sugar?
Dialogue: 0,0:13:31.41,0:13:34.26,Default,,0000,0000,0000,,What are we doing\Nwith all this corn?
Dialogue: 0,0:13:34.36,0:13:35.94,Default,,0000,0000,0000,,I want to finish with the lettuce
Dialogue: 0,0:13:35.94,0:13:38.40,Default,,0000,0000,0000,,and take you again before \Nwe talk about technology,
Dialogue: 0,0:13:38.40,0:13:41.63,Default,,0000,0000,0000,,about the lettuce--what has it \Nbeen eating, that lettuce?
Dialogue: 0,0:13:41.63,0:13:45.79,Default,,0000,0000,0000,,See, my kind of lettuce\N--the kind I was raised with--is this one.
Dialogue: 0,0:13:45.79,0:13:48.20,Default,,0000,0000,0000,,That is Rue Mouffetard,\Nwhere I lived in Paris,
Dialogue: 0,0:13:48.20,0:13:50.27,Default,,0000,0000,0000,,and it has all kinds of lettuces,
Dialogue: 0,0:13:50.27,0:13:52.07,Default,,0000,0000,0000,,all kinds of flavors, right?
Dialogue: 0,0:13:52.07,0:13:54.12,Default,,0000,0000,0000,,And that's what the stand looks like.
Dialogue: 0,0:13:54.12,0:13:58.19,Default,,0000,0000,0000,,They all have different names:\Nfrom arugula to Romaine or Frisée.
Dialogue: 0,0:13:58.19,0:13:59.91,Default,,0000,0000,0000,,But this lettuce?
Dialogue: 0,0:14:00.22,0:14:01.99,Default,,0000,0000,0000,,Well, first of all it's very cold
Dialogue: 0,0:14:01.99,0:14:03.73,Default,,0000,0000,0000,,and then it's tasteless.
Dialogue: 0,0:14:03.73,0:14:05.66,Default,,0000,0000,0000,,That's why they call it\N"Iceberg," right?
Dialogue: 0,0:14:05.66,0:14:06.97,Default,,0000,0000,0000,,(laughter)
Dialogue: 0,0:14:06.97,0:14:09.22,Default,,0000,0000,0000,,But seriously, what has it been eating?
Dialogue: 0,0:14:09.22,0:14:10.70,Default,,0000,0000,0000,,Is my question here.
Dialogue: 0,0:14:10.70,0:14:11.70,Default,,0000,0000,0000,,The soil.
Dialogue: 0,0:14:11.70,0:14:13.73,Default,,0000,0000,0000,,You think, "My salad eats soil,"
Dialogue: 0,0:14:13.73,0:14:15.00,Default,,0000,0000,0000,,just like my olive oil.
Dialogue: 0,0:14:15.00,0:14:16.78,Default,,0000,0000,0000,,It all comes back to the soil.
Dialogue: 0,0:14:16.78,0:14:18.48,Default,,0000,0000,0000,,And that's an easy one, right?
Dialogue: 0,0:14:18.48,0:14:21.31,Default,,0000,0000,0000,,Good soil, good water\N--easy.
Dialogue: 0,0:14:21.31,0:14:23.00,Default,,0000,0000,0000,,Except--in our case,
Dialogue: 0,0:14:23.00,0:14:25.45,Default,,0000,0000,0000,,it has some of this and some of that,
Dialogue: 0,0:14:25.45,0:14:27.09,Default,,0000,0000,0000,,and a little bit of this and that.
Dialogue: 0,0:14:27.09,0:14:28.40,Default,,0000,0000,0000,,All these pollutants.
Dialogue: 0,0:14:29.49,0:14:31.28,Default,,0000,0000,0000,,So you kind of wonder again:
Dialogue: 0,0:14:31.28,0:14:32.42,Default,,0000,0000,0000,,What should we do?
Dialogue: 0,0:14:32.42,0:14:34.83,Default,,0000,0000,0000,,I went back to the 5 \Nschools working together.
Dialogue: 0,0:14:34.83,0:14:38.84,Default,,0000,0000,0000,,I was in the program for two years.\NI got 11 students from those schools
Dialogue: 0,0:14:38.84,0:14:40.06,Default,,0000,0000,0000,,around a table,
Dialogue: 0,0:14:40.06,0:14:42.35,Default,,0000,0000,0000,,and said: \N"What can we do?"
Dialogue: 0,0:14:42.35,0:14:46.28,Default,,0000,0000,0000,,Imagine, if we could set a new standard
Dialogue: 0,0:14:46.28,0:14:48.52,Default,,0000,0000,0000,,for nutritional information
Dialogue: 0,0:14:50.01,0:14:52.02,Default,,0000,0000,0000,,in a place where,
Dialogue: 0,0:14:52.02,0:14:54.76,Default,,0000,0000,0000,,instead of having to read those labels,
Dialogue: 0,0:14:54.76,0:14:57.97,Default,,0000,0000,0000,,that our kids can't \Nunderstand-but we can't either-
Dialogue: 0,0:14:57.97,0:14:59.87,Default,,0000,0000,0000,,we would have information\Nthat is simple
Dialogue: 0,0:14:59.87,0:15:02.09,Default,,0000,0000,0000,,about the nutrients in the box,
Dialogue: 0,0:15:02.09,0:15:03.51,Default,,0000,0000,0000,,so that we would know
Dialogue: 0,0:15:03.51,0:15:07.02,Default,,0000,0000,0000,,how much sugar, how much salt,\Nhow much bad fat
Dialogue: 0,0:15:07.02,0:15:08.54,Default,,0000,0000,0000,,there is in that box,
Dialogue: 0,0:15:08.54,0:15:10.30,Default,,0000,0000,0000,,whatever the kind of food it is.
Dialogue: 0,0:15:10.30,0:15:12.100,Default,,0000,0000,0000,,And the same would apply \Nto any burger, any food,
Dialogue: 0,0:15:12.100,0:15:16.63,Default,,0000,0000,0000,,any pizza on the road,\Nso I know what's in it.
Dialogue: 0,0:15:17.15,0:15:18.63,Default,,0000,0000,0000,,Again, the nutrients.
Dialogue: 0,0:15:18.63,0:15:21.69,Default,,0000,0000,0000,,Imagine if you could know \Nthat from your TV show,
Dialogue: 0,0:15:22.35,0:15:24.19,Default,,0000,0000,0000,,or the recipe from your grandma,
Dialogue: 0,0:15:24.19,0:15:25.27,Default,,0000,0000,0000,,that apple pie,
Dialogue: 0,0:15:25.64,0:15:28.66,Default,,0000,0000,0000,,and know by entering \Nthe ingredients of the show
Dialogue: 0,0:15:28.66,0:15:29.62,Default,,0000,0000,0000,,or the recipe;
Dialogue: 0,0:15:29.62,0:15:32.78,Default,,0000,0000,0000,,well, how much bad fat, \Nhow much sugar is in that.
Dialogue: 0,0:15:33.09,0:15:35.26,Default,,0000,0000,0000,,"Well, we can do it," they said,\N"That's easy.
Dialogue: 0,0:15:35.26,0:15:38.31,Default,,0000,0000,0000,,There's an app for that, we'll create it."\NSo that's what we did.
Dialogue: 0,0:15:38.32,0:15:40.17,Default,,0000,0000,0000,,We created an app, a new solution,
Dialogue: 0,0:15:40.17,0:15:43.59,Default,,0000,0000,0000,,a new standard to introduce nutrition
Dialogue: 0,0:15:43.59,0:15:44.82,Default,,0000,0000,0000,,in a simple way;
Dialogue: 0,0:15:44.82,0:15:46.25,Default,,0000,0000,0000,,in a way that's voiced-powered
Dialogue: 0,0:15:46.25,0:15:48.98,Default,,0000,0000,0000,,so now you can talk to your\Nphone and say "chicken breast"
Dialogue: 0,0:15:48.98,0:15:50.20,Default,,0000,0000,0000,,and you can read on it,
Dialogue: 0,0:15:50.20,0:15:53.49,Default,,0000,0000,0000,,the calories, the sugar, the salt,\Nthe bad fat in that item,
Dialogue: 0,0:15:53.49,0:15:55.51,Default,,0000,0000,0000,,in a simple language,
Dialogue: 0,0:15:55.51,0:15:58.42,Default,,0000,0000,0000,,with a simple graphic,\Na little battery.
Dialogue: 0,0:15:58.42,0:16:01.56,Default,,0000,0000,0000,,It is so simple;\Nit's first a very deep database,
Dialogue: 0,0:16:01.56,0:16:03.91,Default,,0000,0000,0000,,so it has every kind of \Nfood you can think of,
Dialogue: 0,0:16:03.91,0:16:05.98,Default,,0000,0000,0000,,from any kind of chain.\NWe had the help
Dialogue: 0,0:16:05.98,0:16:08.86,Default,,0000,0000,0000,,of 65 students help us work \Non this from all the schools
Dialogue: 0,0:16:08.86,0:16:09.84,Default,,0000,0000,0000,,in the area.
Dialogue: 0,0:16:10.10,0:16:12.48,Default,,0000,0000,0000,,And then, we created this solution
Dialogue: 0,0:16:12.48,0:16:13.62,Default,,0000,0000,0000,,that is so simple
Dialogue: 0,0:16:13.62,0:16:15.94,Default,,0000,0000,0000,,that because it's voice-powered
Dialogue: 0,0:16:15.94,0:16:17.34,Default,,0000,0000,0000,,and fun to use,
Dialogue: 0,0:16:17.34,0:16:20.32,Default,,0000,0000,0000,,you don't have to worry \Nabout a Nutrition Facts label anymore.
Dialogue: 0,0:16:21.22,0:16:24.01,Default,,0000,0000,0000,,I got an email from a \Nyoung woman in Baton Rouge
Dialogue: 0,0:16:24.01,0:16:27.05,Default,,0000,0000,0000,,where I made a presentation \Non this just a few days ago
Dialogue: 0,0:16:27.05,0:16:28.85,Default,,0000,0000,0000,,and she said: "You know what?
Dialogue: 0,0:16:28.85,0:16:32.07,Default,,0000,0000,0000,,My little girl--here she is--Lydia.
Dialogue: 0,0:16:32.07,0:16:34.17,Default,,0000,0000,0000,,She first got very excited \Nabout the app
Dialogue: 0,0:16:34.17,0:16:35.22,Default,,0000,0000,0000,,because of the mike,
Dialogue: 0,0:16:35.22,0:16:37.65,Default,,0000,0000,0000,,and you could talk and get \Nthe information,
Dialogue: 0,0:16:37.65,0:16:42.01,Default,,0000,0000,0000,,but now she's using it seriously.\NShe says: 'Mom, look!
Dialogue: 0,0:16:42.01,0:16:44.80,Default,,0000,0000,0000,,There's so much bad fat\Nin your granola bar.'"
Dialogue: 0,0:16:44.80,0:16:46.52,Default,,0000,0000,0000,,(laughter)
Dialogue: 0,0:16:46.52,0:16:47.82,Default,,0000,0000,0000,,So my dream,
Dialogue: 0,0:16:47.82,0:16:50.19,Default,,0000,0000,0000,,is that we take this\Nto the next generation,
Dialogue: 0,0:16:50.19,0:16:52.25,Default,,0000,0000,0000,,because our kids understand this
Dialogue: 0,0:16:52.25,0:16:53.82,Default,,0000,0000,0000,,and they have the power\N
Dialogue: 0,0:16:53.82,0:16:55.100,Default,,0000,0000,0000,,and they know how to use the technology.
Dialogue: 0,0:16:55.100,0:16:59.61,Default,,0000,0000,0000,,We take it to the level where\Nwe could even identify,
Dialogue: 0,0:16:59.61,0:17:02.17,Default,,0000,0000,0000,,one day, from a smelling phone
Dialogue: 0,0:17:02.17,0:17:05.60,Default,,0000,0000,0000,,that will talk to you, \Nwhat is in my trout.
Dialogue: 0,0:17:05.60,0:17:07.26,Default,,0000,0000,0000,,The peptides, the molecules.
Dialogue: 0,0:17:07.26,0:17:10.32,Default,,0000,0000,0000,,We could identify \Nwhich one is the good one,
Dialogue: 0,0:17:10.32,0:17:11.78,Default,,0000,0000,0000,,versus the bad one.
Dialogue: 0,0:17:11.78,0:17:14.64,Default,,0000,0000,0000,,What is in that trout? \NWhat has it been eating?
Dialogue: 0,0:17:14.64,0:17:15.86,Default,,0000,0000,0000,,I want to know.
Dialogue: 0,0:17:16.26,0:17:18.52,Default,,0000,0000,0000,,So:\NWhat's my food been eating?
Dialogue: 0,0:17:18.52,0:17:21.05,Default,,0000,0000,0000,,Ask yourself again, and remember:
Dialogue: 0,0:17:21.05,0:17:22.72,Default,,0000,0000,0000,,We need to empower our kids
Dialogue: 0,0:17:22.72,0:17:24.72,Default,,0000,0000,0000,,to set this new standard
Dialogue: 0,0:17:24.72,0:17:26.90,Default,,0000,0000,0000,,so that we stand a chance
Dialogue: 0,0:17:26.90,0:17:29.18,Default,,0000,0000,0000,,to eradicate obesity.
Dialogue: 0,0:17:29.18,0:17:31.32,Default,,0000,0000,0000,,Together, we can do this.
Dialogue: 0,0:17:31.32,0:17:32.24,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:17:32.24,0:17:35.16,Default,,0000,0000,0000,,(applause)