0:00:00.785,0:00:03.258 So I am a surgeon who studies creativity, 0:00:03.282,0:00:06.110 and I have never had a patient tell me, 0:00:06.134,0:00:08.976 "I really want you[br]to be creative during surgery," 0:00:09.000,0:00:12.119 and so I guess[br]there's a little bit of irony to it. 0:00:12.143,0:00:15.443 I will say though that,[br]after having done surgery a lot, 0:00:15.467,0:00:17.677 it's similar to playing[br]a musical instrument. 0:00:17.701,0:00:20.531 And for me, this deep[br]and enduring fascination with sound 0:00:20.555,0:00:22.297 is what led me to both be a surgeon 0:00:22.321,0:00:24.855 and to study the science[br]of sound, particularly music. 0:00:24.879,0:00:26.928 I'm going to talk[br]over the next few minutes 0:00:26.952,0:00:28.243 about my career 0:00:28.267,0:00:30.551 in terms of how I'm able to study music 0:00:30.575,0:00:32.609 and try to grapple[br]with all these questions 0:00:32.633,0:00:34.976 of how the brain is able to be creative. 0:00:35.000,0:00:37.630 I've done most of this work[br]at Johns Hopkins University, 0:00:37.654,0:00:40.639 and at the National Institute[br]of Health where I was previously. 0:00:40.663,0:00:44.170 I'll go over some science experiments[br]and cover three musical experiments. 0:00:44.194,0:00:46.250 I will start off by playing[br]a video for you. 0:00:46.274,0:00:49.377 This video is of Keith Jarrett,[br]who's a well-known jazz improviser 0:00:49.401,0:00:51.845 and probably the most[br]well-known, iconic example 0:00:51.869,0:00:54.362 of someone who takes improvisation[br]to a higher level. 0:00:54.386,0:00:57.525 And he'll improvise entire concerts[br]off the top of his head, 0:00:57.549,0:00:59.954 and he'll never play it[br]exactly the same way again, 0:00:59.978,0:01:01.963 so as a form of intense creativity, 0:01:01.987,0:01:03.605 I think this is a great example. 0:01:03.629,0:01:05.976 And so why don't we go[br]and click the video. 0:01:06.000,0:01:10.000 (Music) 0:02:01.795,0:02:03.796 (End of music) 0:02:03.820,0:02:06.159 It's really a remarkable[br]thing that happens there. 0:02:06.183,0:02:07.911 I've always as a listener, as a fan, 0:02:07.935,0:02:09.652 I listen to that, and I'm astounded. 0:02:09.676,0:02:11.412 I think -- how can this possibly be? 0:02:11.436,0:02:13.727 How can the brain generate[br]that much information, 0:02:13.751,0:02:15.336 that much music, spontaneously? 0:02:15.360,0:02:17.976 And so I set out[br]with this concept, scientifically, 0:02:18.000,0:02:22.351 that artistic creativity,[br]it's magical, but it's not magic, 0:02:22.375,0:02:24.382 meaning that it's a product of the brain. 0:02:24.406,0:02:26.840 There's not too many brain-dead[br]people creating art. 0:02:26.864,0:02:30.495 With this notion that artistic creativity[br]is in fact a neurologic product, 0:02:30.519,0:02:32.976 I took this thesis that we could study it 0:02:33.000,0:02:36.114 just like we study any other[br]complex neurologic process, 0:02:36.138,0:02:38.193 and there are subquestions[br]that I put there. 0:02:38.217,0:02:40.603 Is it possible to study[br]creativity scientifically? 0:02:40.627,0:02:42.664 And I think that's a good question. 0:02:42.688,0:02:45.374 And I'll tell you that most[br]scientific studies of music, 0:02:45.398,0:02:46.916 they're very dense, 0:02:46.940,0:02:48.335 and when you go through them, 0:02:48.359,0:02:50.429 it's very hard to recognize[br]the music in it. 0:02:50.453,0:02:52.672 In fact, they seem to be[br]unmusical entirely 0:02:52.696,0:02:54.490 and to miss the point of the music. 0:02:54.514,0:02:56.070 This brings the second question: 0:02:56.094,0:02:57.976 Why should scientists study creativity? 0:02:58.000,0:03:00.079 Maybe we're not the right people to do it. 0:03:00.103,0:03:01.102 (Laughter) 0:03:01.126,0:03:04.578 Well it may be, but I will say that,[br]from a scientific perspective, 0:03:04.602,0:03:06.620 we talked a lot about innovation today, 0:03:06.644,0:03:07.976 the science of innovation, 0:03:08.000,0:03:10.953 how much we understand[br]about how the brain is able to innovate 0:03:10.977,0:03:12.221 is in its infancy, 0:03:12.245,0:03:15.712 and truly, we know very little[br]about how we are able to be creative. 0:03:15.736,0:03:17.260 I think that we're going to see, 0:03:17.284,0:03:18.976 over the next 10, 20, 30 years, 0:03:19.000,0:03:21.171 a real science of creativity[br]that's burgeoning 0:03:21.195,0:03:22.396 and is going to flourish, 0:03:22.420,0:03:24.852 Because we now have new methods[br]that can enable us 0:03:24.876,0:03:27.400 to take this process[br]like complex jazz improvisation, 0:03:27.424,0:03:28.798 and study it rigorously. 0:03:28.822,0:03:30.969 So it gets down to the brain. 0:03:30.993,0:03:32.787 All of us have this remarkable brain, 0:03:32.811,0:03:35.266 which is poorly understood,[br]to say the least. 0:03:35.290,0:03:39.488 I think that neuroscientists[br]have more questions than answers, 0:03:39.512,0:03:41.714 and I'm not going[br]to give you answers today, 0:03:41.738,0:03:43.099 just ask a lot of questions. 0:03:43.123,0:03:44.630 And that's what I do in my lab. 0:03:44.654,0:03:47.968 I ask questions about what is the brain[br]doing to enable us to do this. 0:03:47.992,0:03:50.769 This is the main method that I use.[br]This is functional MRI. 0:03:50.793,0:03:53.516 If you've been in an MRI scanner,[br]it's very much the same, 0:03:53.540,0:03:57.455 but this one is outfitted in a special way[br]to not just take pictures of your brain, 0:03:57.479,0:04:00.406 but to also take pictures[br]of active areas of the brain. 0:04:00.430,0:04:02.335 The way that's done is by the following: 0:04:02.359,0:04:04.169 There's something called BOLD imaging, 0:04:04.193,0:04:06.592 which is Blood Oxygen[br]Level Dependent imaging. 0:04:07.281,0:04:09.866 When you're in an fMRI scanner,[br]you're in a big magnet 0:04:09.890,0:04:12.263 that's aligning your molecules[br]in certain areas. 0:04:12.287,0:04:16.006 When an area of the brain is active,[br]meaning a neural area is active, 0:04:16.030,0:04:18.268 it gets blood flow shunted to that area. 0:04:18.292,0:04:22.642 That blood flow causes an increase[br]in local blood to that area 0:04:22.666,0:04:25.649 with a deoxyhemoglobin[br]change in concentration. 0:04:25.673,0:04:27.828 Deoxyhemoglobin can be detected by MRI, 0:04:27.852,0:04:29.702 whereas oxyhemoglobin can't. 0:04:29.726,0:04:31.680 So through this method of inference -- 0:04:31.704,0:04:34.246 and we're measuring blood flow,[br]not neural activity -- 0:04:34.270,0:04:37.006 we say that an area of the brain[br]that's getting more blood 0:04:37.030,0:04:40.572 was active during a particular task,[br]and that's the crux of how fMRI works. 0:04:40.596,0:04:44.501 And it's been used since the '90s[br]to study really complex processes. 0:04:44.525,0:04:48.025 I'm going to review a study that I did,[br]which was jazz in an fMRI scanner. 0:04:48.049,0:04:50.552 It was done with a colleague,[br]Alan Braun, at the NIH. 0:04:50.576,0:04:52.976 This is a short video[br]of how we did this project. 0:04:53.000,0:04:55.781 (Video) Charles Limb: This is a plastic[br]MIDI piano keyboard 0:04:55.805,0:04:57.586 that we use for the jazz experiments. 0:04:57.610,0:04:59.663 And it's a 35-key keyboard 0:04:59.687,0:05:02.147 designed to fit both inside the scanner, 0:05:02.171,0:05:03.507 be magnetically safe, 0:05:03.531,0:05:07.373 have minimal interference[br]that would contribute to any artifact, 0:05:07.397,0:05:10.317 and have this cushion[br]so that it can rest on the players' legs 0:05:10.341,0:05:13.296 while they're lying down in the scanner,[br]playing on their back. 0:05:13.320,0:05:16.349 It works like this --[br]this doesn't actually produce any sound. 0:05:16.373,0:05:18.816 It sends out what's called[br]a MIDI signal -- 0:05:18.840,0:05:20.889 or a Musical Instrument[br]Digital Interface -- 0:05:20.913,0:05:23.574 through these wires into the box[br]and then the computer, 0:05:23.598,0:05:26.533 which then trigger[br]high-quality piano samples like this. 0:05:26.557,0:05:29.798 (Music) 0:05:33.049,0:05:36.803 (Music) 0:05:52.333,0:05:54.308 (Music ends) 0:05:54.332,0:05:55.976 OK, so it works. 0:05:56.000,0:05:57.976 And so through this piano keyboard, 0:05:58.000,0:06:00.743 we have the means to take[br]a musical process and study it. 0:06:00.767,0:06:03.694 So what do you do now that you have[br]this cool piano keyboard? 0:06:03.718,0:06:06.163 You can't just say,[br]"It's great we have a keyboard." 0:06:06.187,0:06:08.511 We have to come up[br]with a scientific experiment. 0:06:08.535,0:06:10.658 The experiment[br]really rests on the following: 0:06:10.929,0:06:14.573 What happens in the brain during something[br]that's memorized and over-learned, 0:06:14.597,0:06:16.752 and what happens in the brain[br]during something 0:06:16.776,0:06:19.050 that is spontaneously[br]generated, or improvised, 0:06:19.074,0:06:20.888 in a way that's matched motorically 0:06:20.912,0:06:23.757 and in terms of lower-level[br]sensory motor features? 0:06:23.781,0:06:26.376 I have here what we call the paradigms. 0:06:26.400,0:06:29.896 There's a scale paradigm, which is playing[br]a scale up and down, memorized, 0:06:29.920,0:06:31.654 then there's improvising on a scale, 0:06:31.678,0:06:33.715 quarter notes, metronome, right hand -- 0:06:33.739,0:06:35.310 scientifically very safe, 0:06:35.334,0:06:37.207 but musically really boring. 0:06:37.231,0:06:40.202 Then there's the bottom one,[br]which is called the jazz paradigm. 0:06:40.226,0:06:42.630 So we brought professional[br]jazz players to the NIH, 0:06:42.654,0:06:45.607 and we had them memorize[br]this piece of music on the lower-left, 0:06:45.631,0:06:47.449 which is what you heard me playing -- 0:06:47.473,0:06:49.966 and we had them improvise[br]to the same chord changes. 0:06:49.990,0:06:52.198 And if you can hit[br]that lower-right sound icon, 0:06:52.222,0:06:55.050 that's an example[br]of what was recorded in the scanner. 0:06:55.074,0:06:58.804 (Music) 0:07:19.804,0:07:21.805 (Music ends) 0:07:21.829,0:07:24.245 In the end, it's not the most[br]natural environment, 0:07:24.269,0:07:26.175 but they're able to play real music. 0:07:26.199,0:07:28.170 And I've listened to that solo 200 times, 0:07:28.194,0:07:29.371 and I still like it. 0:07:29.395,0:07:31.782 And the musicians[br]were comfortable in the end. 0:07:31.806,0:07:33.630 We first measured the number of notes. 0:07:33.654,0:07:36.311 Were they playing more notes[br]when they were improvising? 0:07:36.335,0:07:37.925 That was not what was going on. 0:07:37.949,0:07:39.934 And then we looked at the brain activity. 0:07:39.958,0:07:41.766 I will try to condense this for you. 0:07:41.790,0:07:45.270 These are contrast maps that are showing[br]subtractions between what changes 0:07:45.294,0:07:48.390 when you're improvising[br]vs. when you're doing something memorized. 0:07:48.414,0:07:51.199 In red is an area that's active[br]in the prefrontal cortex, 0:07:51.223,0:07:52.682 the frontal lobe of the brain, 0:07:52.706,0:07:54.885 and in blue is this area[br]that was deactivated. 0:07:54.909,0:07:57.785 So we had this focal area[br]called the medial prefrontal cortex 0:07:57.809,0:07:59.196 that went way up in activity. 0:07:59.220,0:08:02.450 We had this broad patch of area[br]called the lateral prefrontal cortex 0:08:02.474,0:08:03.999 that went way down in activity, 0:08:04.023,0:08:05.511 I'll summarize that for you. 0:08:05.535,0:08:07.643 These are multifunctional[br]areas of the brain, 0:08:07.667,0:08:09.822 these are not the jazz areas of the brain. 0:08:09.846,0:08:11.774 They do a whole host of things 0:08:11.798,0:08:13.657 that have to do with self-reflection, 0:08:13.681,0:08:16.041 introspection, working memory etc. 0:08:16.065,0:08:18.552 Really, consciousness is seated[br]in the frontal lobe. 0:08:18.576,0:08:20.610 But we have this combination 0:08:20.634,0:08:24.083 of an area that's thought to be involved[br]in self-monitoring, turning off, 0:08:24.107,0:08:26.570 and this area that's thought[br]to be autobiographical, 0:08:26.594,0:08:28.129 or self-expressive, turning on. 0:08:28.153,0:08:30.224 We think, at least in this preliminary -- 0:08:30.248,0:08:33.001 it's one study; it's probably wrong,[br]but it's one study -- 0:08:33.025,0:08:34.064 (Laughter) 0:08:34.088,0:08:36.819 we think that at least[br]a reasonable hypothesis 0:08:36.843,0:08:38.004 is that, to be creative, 0:08:38.028,0:08:40.904 you should have this weird dissociation[br]in your frontal lobe. 0:08:40.928,0:08:43.452 One area turns on,[br]and a big area shuts off, 0:08:43.476,0:08:46.414 so that you're not inhibited,[br]you're willing to make mistakes, 0:08:46.438,0:08:48.606 so that you're not constantly[br]shutting down 0:08:48.630,0:08:50.555 all of these new generative impulses. 0:08:50.579,0:08:54.024 Now a lot of people know that music[br]is not always a solo activity -- 0:08:54.048,0:08:55.768 sometimes it's done communicatively. 0:08:55.792,0:08:56.976 The next question was: 0:08:57.000,0:08:59.572 What happens when musicians[br]are trading back and forth, 0:08:59.596,0:09:01.209 something called "trading fours," 0:09:01.233,0:09:04.056 which is something they do[br]normally in a jazz experiment. 0:09:04.080,0:09:05.493 So this is a 12-bar blues, 0:09:05.517,0:09:07.626 and I've broken it[br]down into four-bar groups, 0:09:07.650,0:09:09.462 so you would know how you would trade. 0:09:09.486,0:09:11.772 We brought a musician[br]into the scanner, same way, 0:09:11.796,0:09:13.208 had them memorize this melody 0:09:13.232,0:09:15.798 then had another musician[br]out in the control room 0:09:15.822,0:09:17.791 trading back and forth interactively. 0:09:17.815,0:09:20.439 So this is a musician, Mike Pope, 0:09:20.463,0:09:23.549 one of the world's best bassists[br]and a fantastic piano player. 0:09:23.573,0:09:29.832 (Music) 0:09:29.856,0:09:32.222 He's now playing the piece[br]that we just saw 0:09:32.246,0:09:33.976 a little better than I wrote it. 0:09:34.000,0:09:35.766 (Video) CL: Mike, come on in. 0:09:35.790,0:09:37.560 Mike Pope: May the force be with you. 0:09:37.584,0:09:39.350 Nurse: Nothing in your pockets, Mike? 0:09:39.374,0:09:40.917 MP: No. Nothing's in my pockets. 0:09:50.577,0:09:53.355 CL: You have to have the right[br]attitude to agree to do it. 0:09:53.379,0:09:54.635 (Laughter) 0:09:54.659,0:09:56.474 It's kind of fun, actually. 0:09:56.498,0:09:58.097 (Music) 0:09:58.121,0:09:59.820 Now we're playing back and forth. 0:09:59.844,0:10:02.056 He's in there.[br]You can see his legs up there. 0:10:02.080,0:10:03.422 (Music) 0:10:03.446,0:10:06.636 And then I'm in the control room here,[br]playing back and forth. 0:10:06.660,0:10:13.660 (Music) 0:10:16.130,0:10:17.280 (Music ends) 0:10:18.000,0:10:21.344 (Video) Mike Pope:[br]This is a pretty good representation 0:10:21.368,0:10:23.152 of what it's like. 0:10:23.176,0:10:25.176 And it's good that it's not too quick. 0:10:25.200,0:10:27.779 The fact that we do it over and over again 0:10:27.803,0:10:31.073 lets you acclimate to your surroundings. 0:10:32.033,0:10:34.691 So the hardest thing for me[br]was the kinesthetic thing, 0:10:34.715,0:10:37.976 looking at my hands through two mirrors, 0:10:38.000,0:10:39.976 laying on my back, 0:10:40.000,0:10:42.678 and not able to move at all[br]except for my hand. 0:10:42.702,0:10:44.574 That was challenging. 0:10:44.598,0:10:45.748 But again -- 0:10:46.952,0:10:49.738 there were moments, for sure -- 0:10:49.762,0:10:50.763 (Laughter) 0:10:50.787,0:10:55.150 there were moments of real, honest-to-God[br]musical interplay, for sure. 0:10:55.786,0:10:57.788 CL: At this point,[br]I'll take a few moments. 0:10:57.812,0:10:59.693 So what you're seeing here -- 0:10:59.717,0:11:01.794 and I'm doing a cardinal sin in science, 0:11:01.818,0:11:03.628 which is to show you preliminary data. 0:11:03.652,0:11:05.405 This is one subject's data. 0:11:05.429,0:11:07.176 This is, in fact, Mike Pope's data. 0:11:07.200,0:11:08.676 So what am I showing you here? 0:11:08.700,0:11:12.811 When he was trading fours with me,[br]improvising vs. memorized, 0:11:12.835,0:11:15.584 his language areas lit up,[br]his Broca's area, 0:11:15.608,0:11:17.670 in the inferior frontal gyrus on the left. 0:11:17.694,0:11:19.603 He had it also homologous on the right. 0:11:19.627,0:11:22.786 This is an area thought to be[br]involved in expressive communication. 0:11:22.810,0:11:24.938 This whole notion[br]that music is a language -- 0:11:24.962,0:11:27.261 maybe there's a neurologic[br]basis to it after all, 0:11:27.285,0:11:30.639 and we can see it when two musicians[br]are having a musical conversation. 0:11:30.663,0:11:32.636 So we've done this on eight subjects now, 0:11:32.660,0:11:34.589 and we're getting all the data together, 0:11:34.613,0:11:37.438 hopefully we'll have something[br]to say about it meaningfully. 0:11:37.462,0:11:40.705 Now when I think about improvisation[br]and the language, what's next? 0:11:40.729,0:11:42.976 Rap, of course, rap -- freestyle. 0:11:43.000,0:11:45.747 I've always been fascinated by freestyle. 0:11:45.771,0:11:47.284 And let's play this video. 0:11:47.308,0:11:50.146 (Video) Mos Def: Brown skin I be,[br]standing five-ten I be 0:11:50.170,0:11:52.192 Rockin' it when I be, in your vicinity 0:11:52.216,0:11:55.236 Whole-style synergy, recognize symmetry 0:11:55.260,0:11:57.594 Go and try to injure me,[br]broke 'em down chemically 0:11:57.618,0:12:00.047 Ain't the number 10 MC,[br]talk about how been I be 0:12:00.071,0:12:02.469 Styled it like Kennedy,[br]late like a 10 to three 0:12:02.493,0:12:05.311 When I say when I be,[br]girls say bend that key cut 0:12:05.335,0:12:07.153 CL: So there's a lot of analogy 0:12:07.177,0:12:09.633 between what takes place[br]in freestyle rap and jazz. 0:12:09.657,0:12:12.574 There are a lot of correlates[br]between the two forms of music, 0:12:12.598,0:12:15.045 I think, in different time periods,[br]in lot of ways, 0:12:15.069,0:12:17.900 rap serves the same social function[br]that jazz used to serve. 0:12:17.924,0:12:19.817 So how do you study rap scientifically? 0:12:19.841,0:12:22.976 And my colleagues think I'm crazy,[br]but I think it's very viable. 0:12:23.000,0:12:24.227 This is what you do: 0:12:24.251,0:12:26.998 You have a freestyle artist come[br]and memorize a rap 0:12:27.022,0:12:28.243 that you write for them, 0:12:28.267,0:12:31.699 that they've never heard before,[br]and then you have them freestyle. 0:12:31.723,0:12:34.141 So I told my lab members[br]that I would rap for TED, 0:12:34.165,0:12:35.807 and they said, "No, you won't." 0:12:35.831,0:12:37.034 And then I thought -- 0:12:37.058,0:12:38.374 (Laughter) 0:12:38.398,0:12:44.124 (Applause) 0:12:44.148,0:12:45.428 But here's the thing. 0:12:45.452,0:12:48.353 With this big screen,[br]you can all rap with me. OK? 0:12:48.377,0:12:50.221 So what we had them do 0:12:50.245,0:12:52.841 was memorize this lower-left[br]sound icon, please. 0:12:52.865,0:12:55.758 This is the control condition.[br]This is what they memorized. 0:12:55.782,0:12:57.815 Computer: Memory, thump. 0:12:57.839,0:12:59.976 CL: Thump of the beat in a known repeat 0:13:00.000,0:13:02.976 Rhythm and rhyme, they make me complete 0:13:03.000,0:13:05.096 The climb is sublime when I'm on the mic 0:13:05.120,0:13:07.676 Spittin' rhymes that hit you[br]like a lightning strike 0:13:07.700,0:13:08.864 Computer: Search. 0:13:08.888,0:13:11.232 CL: I search for the truth[br]in this eternal quest 0:13:11.256,0:13:13.986 My passion's not fashion,[br]you can see how I'm dressed 0:13:14.010,0:13:15.976 Psychopathic words in my head appear 0:13:16.000,0:13:18.238 Whisper these lyrics only I can hear 0:13:18.262,0:13:19.434 Computer: Art. 0:13:19.458,0:13:22.088 CL: The art of discovering[br]and that which is hovering 0:13:22.112,0:13:23.976 Inside the mind of those unconfined 0:13:24.000,0:13:26.976 All of these words keep[br]pouring out like rain 0:13:27.000,0:13:29.735 I need a mad scientist to check my brain 0:13:29.759,0:13:31.066 Computer: Stop. 0:13:31.090,0:13:38.090 (Applause) 0:13:40.270,0:13:42.444 I guarantee you[br]that will never happen again. 0:13:42.468,0:13:44.409 (Laughter) 0:13:44.433,0:13:46.621 So now, what's great[br]about these free-stylers, 0:13:46.645,0:13:48.507 they will get cued different words. 0:13:48.531,0:13:49.975 They don't know what's coming, 0:13:49.999,0:13:51.915 but they'll hear something off the cuff. 0:13:51.939,0:13:53.348 Go hit that right sound icon, 0:13:53.372,0:13:56.092 there will be cued three square words:[br]like, not and head. 0:13:56.116,0:13:58.270 He doesn't know what's coming.[br]Computer: Like. 0:13:58.294,0:14:00.064 Freestyler: I'm like some kind of 0:14:00.088,0:14:02.317 extraterrestrial, celestial scene 0:14:02.341,0:14:05.178 Back in the days, I used to sit[br]in pyramids and meditate 0:14:05.202,0:14:07.375 With two microphones -- Computer: Head 0:14:07.399,0:14:08.733 hovering over my head 0:14:08.757,0:14:10.120 See if I could still listen, 0:14:10.144,0:14:11.431 spittin' off the sound 0:14:11.455,0:14:12.640 See what you grinning 0:14:12.664,0:14:15.089 I teach the children[br]in the back of the classroom 0:14:15.113,0:14:17.510 About the message of apocalyptical 0:14:17.534,0:14:18.694 Computer: Not. 0:14:18.718,0:14:21.346 Not really though,[br]'cause I've got to keep it simple 0:14:21.370,0:14:22.976 instrumental 0:14:23.000,0:14:25.976 Detrimental playing Super Mario 0:14:26.000,0:14:29.153 boxes [unclear] hip hop 0:14:29.177,0:14:30.597 Computer: Stop. 0:14:30.621,0:14:32.932 CL: It's an incredible[br]thing that's taking place. 0:14:32.956,0:14:35.182 It's doing something[br]neurologically remarkable. 0:14:35.206,0:14:37.522 Whether or not you like[br]the music is irrelevant. 0:14:37.546,0:14:39.947 Creatively speaking,[br]it's just a phenomenal thing. 0:14:39.971,0:14:42.487 This is a short video[br]of how we do this in a scanner. 0:14:42.511,0:14:44.026 [fMRI of Hip-Hop Rap] 0:14:44.050,0:14:45.186 (Laughter) 0:14:45.210,0:14:46.984 (Video) CL: We're here with Emmanuel. 0:14:47.008,0:14:49.314 CL: That was recorded[br]in the scanner, by the way. 0:14:49.338,0:14:51.447 (Video) CL: That's Emmanuel[br]in the scanner. 0:14:52.000,0:14:54.000 He's just memorized a rhyme for us. 0:14:55.042,0:14:57.725 [Control Condition Memorized Verses] 0:14:57.749,0:14:59.976 Emmanuel: Top of the beat with no repeat 0:15:00.000,0:15:02.976 Rhythm and rhyme make me complete 0:15:03.000,0:15:05.976 Climb is sublime when I'm on the mic 0:15:06.000,0:15:08.774 Spittin' rhymes that'll hit you[br]like a lightning strike 0:15:08.798,0:15:09.956 Computer: Search. 0:15:09.980,0:15:12.240 I search for the truth[br]in this eternal quest 0:15:12.264,0:15:14.840 I'm passing on fashion;[br]you can see how I'm dressed 0:15:14.864,0:15:17.927 CL: I'm going to stop that there;[br]so what do we see in his brain? 0:15:17.951,0:15:19.609 This is four rappers' brains. 0:15:19.633,0:15:21.669 And we do see language areas lighting up, 0:15:21.693,0:15:22.976 but then, eyes closed -- 0:15:23.000,0:15:26.313 when you are freestyling vs. memorizing, 0:15:26.337,0:15:28.491 you've got major visual areas lighting up. 0:15:28.515,0:15:32.204 You've got major cerebellar activity,[br]which is involved in motor coordination. 0:15:32.228,0:15:35.584 You have heightened brain activity[br]when you're doing a comparable task, 0:15:35.608,0:15:38.566 when that one task is creative[br]and the other task is memorized. 0:15:38.590,0:15:41.374 It's very preliminary,[br]but I think it's kind of cool. 0:15:41.398,0:15:43.706 To conclude, we've got[br]a lot of questions to ask, 0:15:43.730,0:15:46.635 and like I said, we'll ask questions[br]here, not answer them. 0:15:46.659,0:15:50.110 But we want to get at the root[br]of what is creative genius neurologically, 0:15:50.134,0:15:52.691 and I think, with these methods,[br]we're getting close. 0:15:52.715,0:15:55.018 And I think, hopefully[br]in the next 10, 20 years, 0:15:55.042,0:15:56.939 you'll see real, meaningful studies 0:15:56.963,0:15:59.976 that say science has to catch up to art, 0:16:00.000,0:16:02.388 and maybe we're starting now to get there. 0:16:02.412,0:16:04.410 Thank you for your time, I appreciate it. 0:16:04.434,0:16:08.442 (Applause)