In 1987, Tina Lord found herself in quite the pickle.
See, this gold digger made sure she married sweet Cord Roberts
just before he inherited millions.
But when Cord found out Tina loved his money
as much as she loved him,
he dumped her.
Cord's mother Maria was thrilled
until they hooked up again.
So Maria hired Max Holden to romance Tina
and then make sure Cord didn't find out Tina was pregnant with his baby.
So Tina, still married but thinking Cord didn't love her
flew to Argentina with Max.
Cord finally figured out what was going on
and rushed after them, but he was too late.
Tina had already been kidnapped, strapped to a raft,
and sent over a waterfall.
She and her baby were presumed dead.
Cord was sad for a bit,
but then he bounced right back with a super-smart archaeologist named Kate,
and they had a gorgeous wedding
until Tina, seemingly back from the dead, ran into the church holding a baby.
"Stop!" she screamed. "Am I too late?
Cord, I've come so far.
This is your son."
And then, ladies and gentlemen,
is the soap opera "One Life To Live" introduced a love story
that lasted 25 years.
(Laughter)
Now, if you've ever seen a soap opera,
you know the stories and the characters
can be exaggerated, larger than life,
and if you're a fan, you find that exaggeration fun,
and if you're not,
maybe you find them melodramatic or unsophisticated.
Maybe you think watching soap operas
is a waste of time,
that their bigness means their lessons are small or nonexistent.
But I believe the opposite to be true.
Soap operas reflect life, just bigger.
So there are real life lessons we can learn from soap operas,
and those lessons are as big and adventurous
as any soap opera storyline.
Now, I've been a fan since I ran home from the bus stop in second grade
desperate to catch the end of Luke and Laura's wedding,
the biggest moment in "General Hospital"'s history.
(Applause)
So you can imagine how much I loved my eight years
as the assistant casting director on "As The World Turns."
My job was watching soap operas,
reading soap opera scripts,
and auditioning actors to be on soap operas.
So I know my stuff.
(Laughter)
And yes, soap operas
are larger than life,
drama on a grand scale,
but our lives can be filled with as much intensity,
and the stakes can feel just as dramatic.
We cycle through tragedy and joy
just like these characters.
We cross thresholds, fight demons, and find salvation unexpectedly,
and we do it again and again and again,
but just like soaps, we can flip the script,
which means we can learn from these characters
that move like bumblebees,
looping and swerving through life.
And we can use those lessons
to craft our own life stories.
Soap operas teach us to push away doubt
and believe in our capacity
for bravery, vulnerability,
adaptability, and resilience.
Most importantly, they show us
it's never too late to change your story.
So with that, let's start with soap opera lessons one:
surrender is not an option.
(Laughter)
"All My Children"'s Erica Kane was daytime's version of Scarlett O'Hara,
a hyperbolically self-important princess
who deep down
was scrappy and daring.
Now, in her 41 years on TV, perhaps Erica's most famous scene
is her alone in the woods
suddenly face to face with a grizzly bear.
She screamed at the bear,
"You may not do this!
Do you understand me?
You may not come near me!
I am Erica Kane,
and you are a filthy beast!"
And of course the bear left,
so what that teaches us
is obstacles are to be expected and we can choose to surrender
or we can stand and fight.
Pandora's Tim Westergren knows this better than most.
You might even call him the Erica Kane of Silicon Valley.
Tim and his cofounders launched the company
with two million dollars in funding.
They were out of cash the next year.
Now lots of companies fold at that point, but Tim chose to fight.
He maxed out 11 credit cards and racked up six figures in personal debt
and it still wasn't enough.
So every two weeks for two years on payday
he stood in front of his employees
and he asked them to sacrifice their salaries,
and it worked.
More than 50 people deferred two million dollars,
and now, more than a decade later,
Pandora is worth billions.
When you believe that there is a way around or through whatever
is in front of you, that surrender is not an option,
you can overcome enormous obstacles.
Which brings us to soap opera lesson two:
sacrifice your ego
and drop the superiority complex.
Now, this is scary.
It's an acknowledgment of need or fallibility.
Maybe it's even an admission
that we're not as special as we might liked to think.
Stephanie Forrester of "The Bold and the Beautiful"
thought she was pretty darn special.
She thought she was so special,
she didn't need to mix with the riffraff from the valley,
and she made sure valley girl Brooke knew it.
But after nearly 25 years of epic fighting,
Stephanie got sick and let Brooke in.
They made amends,
arch-enemies became soulmates,
and Stephanie died in Brooke's arms,
and here's our takeaway.
Drop your ego.
Life is not about you.
It's about us,
and our ability to experience joy
and love and to improve our reality
comes only when we make ourselves vulnerable
and we accept responsibility for our actions
and our inactions,
kind of like Howard Schultz, the CEO of Starbucks.
Now, after a great run as CEO,
Howard stepped down in 2000,
and Starbucks quickly overextended itself
and stock prices fell.
Howard rejoined the team in 2008,
and one of the first things he did
was apologize to all 180,000 employees.
He apologized.
And then he asked for help, honesty, and ideas in return.
And now, Starbucks has more than doubled
its net revenue since Howard came back.
So sacrifice your desire to be right or safe all the time.
It's not helping anyone, least of all you.
Sacrifice your ego.
Soap opera lesson three:
evolution is real.
You're not meant to be static characters.
On television, static equals boring and boring equals fired.
Characters are supposed to grow and change.
Now on TV, those dynamic changes
can make for some rough transitions,
particularly when a character
is played by one person yesterday and played by someone new today.
Recasting happens all the time on soaps.
Over the last 20 years,
four different actors have played the same key role
of Carly Benson on "General Hospital."
Each new face triggered a change in the character's life and personality.
Now, there was always an essential nugget of Carly in there,
but the character and the story adapted to whomever was playing her.
And here's what that means for us.
While we may not swap faces in our own lives,
we can evolve too.
We can choose to draw a circle around our feet and stay in that spot,
or we can open ourselves to opportunities
like Carly, who went from nursing student to hotel owner,
or like Julia Child.
Julia was a World War II spy,
and when the war ended, she got married, moved to France,
and decided to give culinary school a shot.
Julia, her books, and her TV shows revolutionized the way America cooks.
We all have the power to initiate change in our lives,
to evolve and adapt.
We make the choice,
but sometimes life chooses for us, and we don't get a heads up.
Surprise slams us in the face.
You're flat on the ground, the air is gone,
and you need resuscitation.
So thank goodness for soap opera lesson four:
resurrection is possible.
(Laughter) (Applause)
In 1983, "Days of Our Lives'" Stefano DiMera died of a stroke,
but not really, because in 1984
he died when his car plunged into the harbor,
and yet he was back in 1985 with a brain tumor.
(Laughter)
But before the tumor could kill him,
Marlena shot him, and he tumbled off a catwalk to his death.
And so it went for 30 years.
(Laughter)
Even when we saw the body,
we knew better.
He's called the Phoenix for a reason.
And here's what that means for us.
As long as the show is still on the air,
or you're still breathing,
nothing is permanent.
Resurrection is possible.
Now, of course, just like life,
soap operas do ultimately meet the big finale.
CBS canceled my show, "As The World Turns," in December 2009,
and we shot our final episode in June 2010.
It was six months of dying and I road that train
right into the mountain.
And even though we were in the middle of a huge recession,
and millions of people were struggling to find work,
I somehow thought everything would be okay.
So I packed up the kids and the Brooklyn apartment,
and we moved in with my in-laws
in Alabama.
(Laughter)
Three months later, nothing was okay.
That was when I watched the final episode air,
and I realized the show was not the only fatality.
I was one too.
I was unemployed and living on the second floor
of my in-laws' home,
and that's enough to make anyone feel dead inside.
(Laughter)
But I knew my story wasn't over,
that it couldn't be over.
I just had to tap into everything I had ever learned about soap operas.
I had to be brave like Erica
and refuse to surrender, so every day,
I made a decision to fight.
I had to be vulnerable like Stephanie
and sacrifice my ego.
I had to ask for help a lot of times across many states.
I had to be adaptable like Carly
and evolve my skills, my mindset, and my circumstances,
and then I had to be resilient, like Stefano,
and resurrect myself and my career
like a phoenix from the ashes.
Eventually I got an interview.
In 15 years in news and entertainment,
nine months of unemployment
and this one interview,
I had an offer for an entry level job.
I was 37 years old,
and I was back from the dead.
We will all experience what looks like an ending,
and we can choose to make it a beginning.
Kind of like Tina, who miraculously survived that waterfall,
and because I hate to leave a cliffhanger hanging,
Tina and Cord did get divorced,
but they got remarried three times before the show went off the air in 2012.
So remember,
as long as there is breath in your body,
it's never too late to change your story.
Thank you.
(Applause)