1 00:00:10,080 --> 00:00:13,760 Hello, everybody. Welcome to the Open Translation lounge 2 00:00:13,800 --> 00:00:18,600 for the TED Found In Translation sessions here at TEDGlobal in Scotland. 3 00:00:18,640 --> 00:00:21,200 Today, we have two speakers. First for us this week, 4 00:00:21,240 --> 00:00:24,120 we have An Xiao Mina, who just left the stage minutes ago. 5 00:00:24,160 --> 00:00:27,960 And Hetain Patel, who actually delivered his talk several days ago. 6 00:00:28,000 --> 00:00:31,600 Also joining us here on the stage is Coco from Hong Kong, 7 00:00:31,640 --> 00:00:35,400 Shadia from Mauritius Island, and Jan from the Czech Republic. 8 00:00:35,440 --> 00:00:40,440 Joining us online, over here, we have Matti from Hong Kong, 9 00:00:40,480 --> 00:00:43,640 Jason from Hong Kong as well, 10 00:00:43,680 --> 00:00:46,400 Anna from Italy and Anja from Slovenia. 11 00:00:46,440 --> 00:00:47,600 - Hi. 12 00:00:47,640 --> 00:00:49,660 - Welcome. I'm going to start with you, An. 13 00:00:49,690 --> 00:00:52,400 Fantastic talk, thank you so much for joining us. 14 00:00:52,440 --> 00:00:55,680 Your talk was all about memes as a means of expression. 15 00:00:55,720 --> 00:00:59,610 And the examples were really highly localised, but they're also universal. 16 00:00:59,670 --> 00:01:02,710 Everyone got them immediately. Could you talk about that in the context 17 00:01:02,730 --> 00:01:04,780 of having all these people from around the world? 18 00:01:04,800 --> 00:01:08,040 - Sure. I think what's really interesting to me about Internet culture 19 00:01:08,080 --> 00:01:12,040 is if we think about Hollywood - I grew up partially in the Philippines, 20 00:01:12,080 --> 00:01:13,520 my family is Filipino-Chinese - 21 00:01:13,560 --> 00:01:16,560 and I remember travelling around and going to the most rural areas 22 00:01:16,600 --> 00:01:18,960 of the Philippines, seeing people with Coke bottles 23 00:01:19,000 --> 00:01:22,560 or watching Hollywood movies. There's always the sense of Hollywood 24 00:01:22,600 --> 00:01:24,920 or mass media providing a global culture. 25 00:01:24,960 --> 00:01:27,560 What I'm interested in is Internet culture. 26 00:01:27,600 --> 00:01:32,840 It's more like a ground up version of that, it's coming from a local version. 27 00:01:32,880 --> 00:01:35,560 That's why I used the word 'street-art', or hip-hop culture. 28 00:01:35,600 --> 00:01:39,680 I'm interested in how Internet culture can become this bridge culture. 29 00:01:39,720 --> 00:01:43,400 Just like I can talk about Arnold Schwarzenegger in rural Uganda, 30 00:01:43,440 --> 00:01:45,280 or in New York City. 31 00:01:45,320 --> 00:01:49,000 Just two days ago, I was talking with an Italian, an Indian and then me - 32 00:01:49,040 --> 00:01:50,680 sounds like an intro to a joke, 33 00:01:50,720 --> 00:01:55,080 and it was because we were all talking about how people in Italy, in India 34 00:01:55,120 --> 00:01:58,960 and in Uganda were all filming their ministers of government falling asleep. 35 00:01:59,000 --> 00:02:00,640 That became an Internet meme. 36 00:02:00,680 --> 00:02:02,480 It suddenly became this bridge. 37 00:02:02,520 --> 00:02:04,440 "Oh, your ministers fall asleep, too!" 38 00:02:04,480 --> 00:02:08,039 And, so, I'm interested in how this Internet culture can be 39 00:02:08,080 --> 00:02:10,600 a bridge culture that's driven by people. 40 00:02:10,639 --> 00:02:13,600 It is incredibly local and becomes a bridge for storytelling, 41 00:02:13,640 --> 00:02:16,240 and maybe even for global, civic engagement, 42 00:02:16,280 --> 00:02:19,360 global understanding - now I know a little bit more about 43 00:02:19,400 --> 00:02:21,640 what's going on in India, in a way I can relate to. 44 00:02:21,680 --> 00:02:25,960 So, that's really what I hope people really got from the talk. 45 00:02:26,000 --> 00:02:29,120 And kind of what I'm looking at with my founding partner, Jason Li, 46 00:02:29,160 --> 00:02:32,080 with our new site, called The Civic Beat, is can this be 47 00:02:32,120 --> 00:02:36,440 a bridge for storytelling, and then, from there, active engagement online. 48 00:02:36,480 --> 00:02:38,520 And global understanding. 49 00:02:38,560 --> 00:02:39,720 - Great. 50 00:02:39,760 --> 00:02:42,400 Actually, I'd like to take a question from the Skype crowd. 51 00:02:42,440 --> 00:02:45,120 Does anybody have a question An to begin with? 52 00:02:45,160 --> 00:02:48,560 - I can start, but I don't think I have a question. 53 00:02:48,600 --> 00:02:53,480 I'd like to comment on this activism side of the argument 54 00:02:53,520 --> 00:02:58,080 because we recently had some protests in Slovenia 55 00:02:58,120 --> 00:03:03,160 and it was quite a shock because a lot of people said they would be coming, 56 00:03:03,200 --> 00:03:05,160 and not a lot of people came. 57 00:03:05,200 --> 00:03:08,480 So are memes just a form of online activism 58 00:03:08,520 --> 00:03:11,760 that isn't translated into public space, 59 00:03:11,800 --> 00:03:15,760 and, therefore, lacks some kind of political legitimacy 60 00:03:15,800 --> 00:03:18,360 for politicians and the government? 61 00:03:18,400 --> 00:03:20,960 - That's a really great question. 62 00:03:21,000 --> 00:03:23,280 It's something I've struggled with a lot 63 00:03:23,320 --> 00:03:26,520 because it does seem like we're sharing pictures of cats. 64 00:03:26,560 --> 00:03:28,280 Like, what is this doing? 65 00:03:28,320 --> 00:03:31,920 You know, one phrase I use, and the reason I brought in this 66 00:03:31,960 --> 00:03:34,860 essay from Havel, is this notion of a ladder of engagement 67 00:03:34,880 --> 00:03:38,480 to civic expression. It always starts with little steps. 68 00:03:38,520 --> 00:03:40,880 And, certainly, many times, 69 00:03:40,920 --> 00:03:43,960 you see instances where people are talking a lot online. 70 00:03:44,000 --> 00:03:47,040 And it doesn't seem like they're engaging offline. 71 00:03:47,080 --> 00:03:48,440 But, then, over time, 72 00:03:48,480 --> 00:03:52,520 and one of my favourite examples is the sunglasses meme 73 00:03:52,560 --> 00:03:54,000 that I ended the talk on, 74 00:03:54,040 --> 00:03:57,480 where everyone was wearing sunglasses for Chen Guangcheng. 75 00:03:57,520 --> 00:04:00,440 OK, it seems like this is just empty expression, 76 00:04:00,480 --> 00:04:02,920 it's not going anywhere, nothing's happening. 77 00:04:02,960 --> 00:04:05,840 But, again, if you think about the context of China, 78 00:04:05,880 --> 00:04:10,400 where there's heavy suppression of any kind of political-public assembly, 79 00:04:10,440 --> 00:04:13,280 there is actually reports of people wearing sunglasses 80 00:04:13,320 --> 00:04:16,160 in a form of flash mob in physical space. 81 00:04:16,200 --> 00:04:18,920 They actually went to the town where Chen was being held, 82 00:04:18,959 --> 00:04:20,600 nearby where he was being held, 83 00:04:20,640 --> 00:04:23,680 and they assembled together, and all wore sunglasses. 84 00:04:23,720 --> 00:04:26,320 That became a form of physical public assembly. 85 00:04:26,360 --> 00:04:32,320 So, it's hard to imagine that happening without first the meme popping up. 86 00:04:32,360 --> 00:04:34,880 So, it doesn't always happen that way, 87 00:04:34,920 --> 00:04:38,480 but there's so many cases where we're seeing how a meme presages 88 00:04:38,520 --> 00:04:42,720 any kind of physical action or assembly that it's really convinced me that 89 00:04:42,760 --> 00:04:45,320 it really is the beginning of a larger engagement. 90 00:04:45,360 --> 00:04:48,400 And it might be discouraging at the beginning to see people 91 00:04:48,440 --> 00:04:51,600 clicking and pointing, but I don't want to see that as a dichotomy. 92 00:04:51,640 --> 00:04:53,560 If you go to a protest wearing a button, 93 00:04:53,600 --> 00:04:56,000 that meme is very much similar to a button - 94 00:04:56,040 --> 00:04:57,600 it's a form of visual expression 95 00:04:57,640 --> 00:05:00,560 that we've seen in all kinds of social movements in history. 96 00:05:00,600 --> 00:05:02,000 - I'd like to bring in Hetain. 97 00:05:02,040 --> 00:05:04,480 We were talking yesterday about how, obviously, 98 00:05:04,520 --> 00:05:06,600 memes are a way of expressing ourselves, 99 00:05:06,640 --> 00:05:10,120 and how language actually - we express ourselves in different ways. 100 00:05:10,160 --> 00:05:14,080 The idea of do we have a different identity in every language that we speak. 101 00:05:14,120 --> 00:05:17,480 - Yeah, I mean, there's a lot of reasons why you might feel as though 102 00:05:17,520 --> 00:05:20,960 you have a different identity when you speak a different language. 103 00:05:21,000 --> 00:05:23,200 It might be due to vocabulary. 104 00:05:23,240 --> 00:05:26,520 So, from my personal experience, if I'm speaking Gujarati, 105 00:05:26,560 --> 00:05:29,280 an Indian language, there's certain things 106 00:05:29,320 --> 00:05:31,360 I'm used to talking about in that language 107 00:05:31,400 --> 00:05:33,800 with my grandmother, domestic things. 108 00:05:33,840 --> 00:05:36,560 In English, I might talk about a whole different kind of things. 109 00:05:36,600 --> 00:05:37,960 In French something else. 110 00:05:38,000 --> 00:05:40,640 So, it might be the kind of topic you speak about, 111 00:05:40,680 --> 00:05:46,120 and, then, also, something comes in in the vocabulary also, 112 00:05:46,160 --> 00:05:49,720 in how you think about things, through different languages. 113 00:05:49,760 --> 00:05:52,680 And I actually think it's not just language. 114 00:05:52,720 --> 00:05:56,200 Even with one language, you kind of change who you are, 115 00:05:56,240 --> 00:05:59,120 depending who you talk to anyway. I guess, every day, 116 00:05:59,160 --> 00:06:02,880 we're performing different versions of ourselves, kind of thing. 117 00:06:02,920 --> 00:06:05,680 - One of the most popular things I've seen 118 00:06:05,720 --> 00:06:08,680 is Photoshop remixes of police brutality. 119 00:06:08,720 --> 00:06:13,240 There's a meme in China called The Fat Cop. 120 00:06:13,280 --> 00:06:17,160 And there was a protest in Shifang about pollution, 121 00:06:17,200 --> 00:06:20,240 and there's this fat cop that was hitting people. 122 00:06:20,280 --> 00:06:22,480 And, obviously, very frightening. 123 00:06:22,520 --> 00:06:26,040 People took that cop and started putting him into other images, 124 00:06:26,080 --> 00:06:29,160 cos he looked like he was running, so they put him into, like, movies 125 00:06:29,200 --> 00:06:32,080 where he looks like he's chasing after Tom Cruise, they put him into 126 00:06:32,120 --> 00:06:33,600 all these weird images. 127 00:06:33,640 --> 00:06:37,600 And a really similar thing happened in the United States where, 128 00:06:37,640 --> 00:06:39,160 I don't know who's from the US, 129 00:06:39,200 --> 00:06:42,080 but if you remember the pepper spraying cop, the famous cop who 130 00:06:42,120 --> 00:06:45,640 was pepper spraying students who were engaging in the Occupy movement. 131 00:06:45,680 --> 00:06:49,400 And he looked like he was literally watering the plants. 132 00:06:49,440 --> 00:06:52,640 And, so, people took that image of him, again, a terrifying image, 133 00:06:52,680 --> 00:06:56,030 and they took that terror away by putting it into a quantitative humour 134 00:06:56,050 --> 00:07:00,320 and started Photoshopping him into images of him, like, 135 00:07:00,360 --> 00:07:04,160 watering the roses, or spray painting in a movie. 136 00:07:04,200 --> 00:07:08,360 So, those images, they break language. 137 00:07:08,400 --> 00:07:11,760 I know exactly what's going on in China, I know exactly what is happening, 138 00:07:11,800 --> 00:07:14,480 even if I'm looking at a meme that's coming from Egypt, 139 00:07:14,520 --> 00:07:16,440 and I don't speak the language, 140 00:07:16,480 --> 00:07:19,870 but I can see and understand it, in a way, because it's a visual language, 141 00:07:19,890 --> 00:07:22,990 and that's really compelling to me. 142 00:07:23,020 --> 00:07:25,980 - I want to bring in someone from Skype. Anna, I'd like to bring you. 143 00:07:25,990 --> 00:07:28,640 Do you have a question for either Hetain or four An Xiao Mina? 144 00:07:28,680 --> 00:07:30,560 - Yes, hello. 145 00:07:30,600 --> 00:07:36,320 I was wondering if you think there's any difference between memes in China 146 00:07:36,360 --> 00:07:41,440 and in the other countries, just because China Internet is censored? 147 00:07:41,480 --> 00:07:44,600 - I think we see a lot of creativity because of censorship. 148 00:07:44,640 --> 00:07:47,760 A lot of the talks this week were talking about how creativity 149 00:07:47,800 --> 00:07:49,520 and innovation come out of necessity. 150 00:07:49,560 --> 00:07:53,280 And, so, China has two things... China's Internet has two things going for it. 151 00:07:53,320 --> 00:07:55,440 It's one of the world's largest Internets. 152 00:07:55,480 --> 00:07:58,520 I think it may have recently become the world's largest Internet. 153 00:07:58,560 --> 00:08:01,880 The infrastructure is there to support a lot of creativity and remixing. 154 00:08:01,920 --> 00:08:05,120 Then, on the other side, it's one of the world's most censored Internets. 155 00:08:05,160 --> 00:08:09,480 So, you have these two factors. A lot of people can be creative online, 156 00:08:09,520 --> 00:08:12,640 but then their voices are stamped on more often. 157 00:08:12,680 --> 00:08:16,160 So, recently, there were images of Tiananmen Square - 158 00:08:16,200 --> 00:08:20,480 I don't know if you remember the infamous tank image, three tanks, 159 00:08:20,520 --> 00:08:22,320 and the man standing up to it - 160 00:08:22,360 --> 00:08:25,000 there were two images that stuck out to me. 161 00:08:25,040 --> 00:08:28,200 One was someone had replaced the tanks with a kitten 162 00:08:28,240 --> 00:08:29,680 looking at the person. 163 00:08:29,720 --> 00:08:33,760 And another one, they actually replaced the tanks with rubber ducks, 164 00:08:33,799 --> 00:08:36,200 and rubber ducks had become a meme earlier because 165 00:08:36,240 --> 00:08:39,919 there's a big rubber duck floating around in Hong Kong, an art installation. 166 00:08:39,960 --> 00:08:45,520 And, so, that image is incredibly, incredibly censored in China. 167 00:08:45,560 --> 00:08:49,280 But by creating these other ways, putting in a cat, 168 00:08:49,320 --> 00:08:52,400 I mean, what goes more viral on the Internet than a cat? 169 00:08:52,440 --> 00:08:55,120 It's a way to get the message out there, really quickly. 170 00:08:55,160 --> 00:08:58,920 Of course, it got deleted pretty quickly, but it also spread pretty quickly. 171 00:08:58,960 --> 00:09:04,480 So, I don't want to say that creativity is different. 172 00:09:04,520 --> 00:09:07,760 Part of my talk is that there's actually a lot of really similar creativity 173 00:09:07,800 --> 00:09:10,360 around the world, but, in China, you do have this element 174 00:09:10,400 --> 00:09:16,440 of censorship that compels creativity in more frequent cases, at least for now. 175 00:09:16,480 --> 00:09:18,120 - OK, thank you. - I think, you know, 176 00:09:18,160 --> 00:09:23,120 I've only looked at three contexts - at China, a little bit of Philippines, 177 00:09:23,160 --> 00:09:25,640 and Uganda, and then United States. 178 00:09:25,680 --> 00:09:28,120 And there are some similar themes. 179 00:09:28,160 --> 00:09:32,720 Police brutality tends to be actually a similar theme across all of these areas. 180 00:09:32,760 --> 00:09:35,360 And growing up in Los Angeles, I understand why that is. 181 00:09:35,400 --> 00:09:37,640 I saw police brutality myself. 182 00:09:37,680 --> 00:09:39,800 It's a frightening situation. 183 00:09:39,840 --> 00:09:41,840 So, using humour diffuses that, 184 00:09:41,880 --> 00:09:46,680 so, it becomes a very common way to express ourselves 185 00:09:46,720 --> 00:09:53,120 and often people, especially in areas where there's limited free speech, 186 00:09:53,160 --> 00:09:57,080 people will remix images of their leaders, so you see a lot of that. 187 00:09:57,120 --> 00:09:58,840 But, often, it's very local. 188 00:09:58,880 --> 00:10:02,120 Some of the more compelling memes coming out of Sub-Saharan Africa, 189 00:10:02,160 --> 00:10:04,440 I showed one, Tweet Like A Foreign Journalist, 190 00:10:04,480 --> 00:10:07,840 where the Spanish Prime Minister had said... 191 00:10:07,880 --> 00:10:10,360 The Spanish economy was tanking, 192 00:10:10,400 --> 00:10:14,360 the Spanish Prime Minister sent a text message to his finance minister 193 00:10:14,400 --> 00:10:17,280 and he said, "Don't worry - Spain is not Uganda." 194 00:10:17,320 --> 00:10:20,520 Uganda's pounced on this. They started saying, "Uganda is not Spain." 195 00:10:20,560 --> 00:10:23,880 And they started posting statistics about how Uganda's economy is rising, 196 00:10:23,920 --> 00:10:25,280 all these kinds of issues. 197 00:10:25,320 --> 00:10:28,880 That's something really common I've seen in Sub-Saharan Africa, 198 00:10:28,920 --> 00:10:33,800 because Sub-Saharan Africa in particular is misrepresented in global media 199 00:10:33,840 --> 00:10:35,400 much more often than other places. 200 00:10:35,440 --> 00:10:37,440 So, yes, there are some themes, 201 00:10:37,480 --> 00:10:40,840 but you can find very local ones that are really interesting. 202 00:10:40,880 --> 00:10:44,000 - We have a question from Hong Kong. Actually, Matti. 203 00:10:44,040 --> 00:10:47,000 - Do you think is this a new phenomenon, 204 00:10:47,040 --> 00:10:51,720 merged with the Internet, or do you have 205 00:10:51,760 --> 00:10:57,720 any pre-Internet samples of remixing, for example picture of leaders, 206 00:10:57,760 --> 00:10:59,640 and stuff like that? 207 00:11:00,600 --> 00:11:02,160 - Oh, yeah, absolutely. 208 00:11:02,200 --> 00:11:05,800 What's new about the Internet is that it's faster. 209 00:11:05,840 --> 00:11:10,760 I haven't seen anything in history that's filled with such weirdness. 210 00:11:10,800 --> 00:11:15,600 I haven't seen cats and llamas and dogs and pigs. 211 00:11:15,640 --> 00:11:19,490 But I was just talking with someone, since we're in the UK, this is appropriate, 212 00:11:19,510 --> 00:11:21,840 there's this British publisher, 213 00:11:21,880 --> 00:11:25,600 I forget the century, but his name was John Wilkes. 214 00:11:25,640 --> 00:11:28,960 He was publishing the North Briton newspaper. 215 00:11:29,000 --> 00:11:33,160 It was considered at the time a very edgy newspaper. 216 00:11:33,200 --> 00:11:37,880 The 45th issue angered the government so much that they destroyed 217 00:11:37,920 --> 00:11:41,840 all the printing presses and they censored the magazine. 218 00:11:41,880 --> 00:11:44,480 And then they arrested John Wilkes. 219 00:11:44,520 --> 00:11:46,760 But, then, shortly after he's arrested, 220 00:11:46,800 --> 00:11:48,960 just like the sunflower seeds, the number 45 221 00:11:49,000 --> 00:11:51,520 started popping up on walls and, again, 222 00:11:51,560 --> 00:11:53,760 this is why I bring that analogy with street art, 223 00:11:53,800 --> 00:11:56,160 that there is a long history of people 224 00:11:56,200 --> 00:11:59,320 taking symbols and images and putting them out 225 00:11:59,360 --> 00:12:02,640 as a way of speaking out, even when that message is being suppressed. 226 00:12:02,680 --> 00:12:05,640 - I just want to bring in some of our translator panellists. 227 00:12:05,680 --> 00:12:08,240 Do you have a question for either Hetain or An? 228 00:12:08,280 --> 00:12:12,880 - Our president gets mocked a lot, but, like, he never... 229 00:12:12,920 --> 00:12:18,000 I always thought if he can reply with a humour, 230 00:12:18,040 --> 00:12:21,640 it would be really nice to solve the situation, 231 00:12:21,680 --> 00:12:25,320 so I'm wondering, is there any example 232 00:12:25,360 --> 00:12:30,840 of how government can handle this in a rather humorous way? 233 00:12:30,880 --> 00:12:34,160 - Humorous way, yeah, that's a great question. 234 00:12:34,200 --> 00:12:37,360 I don't know if any Americans here remember 235 00:12:37,400 --> 00:12:40,080 the Hillary Clinton texting meme that popped up? 236 00:12:40,120 --> 00:12:43,880 That wasn't a political commentary. It was just her looking really bad-ass. 237 00:12:43,920 --> 00:12:45,960 She was wearing sunglasses and texting. 238 00:12:46,000 --> 00:12:48,440 And there are all kinds of joke texts coming from her 239 00:12:48,480 --> 00:12:49,600 about how cool she was. 240 00:12:49,640 --> 00:12:53,680 And her Twitter account, she just opened a Twitter account, and it's that photo. 241 00:12:53,720 --> 00:12:56,120 So, I think she's doing it well. 242 00:12:56,160 --> 00:12:58,200 Granted, it wasn't criticising her, 243 00:12:58,240 --> 00:13:00,520 but she did it well in terms of embracing it. 244 00:13:00,560 --> 00:13:05,000 And I think, there's certainly a culture gap, a generation gap, 245 00:13:05,040 --> 00:13:09,040 and I do hope that it opens up a door for using humour 246 00:13:09,080 --> 00:13:10,910 because I think that would be great, 247 00:13:10,920 --> 00:13:13,760 if persons in power can use humour 248 00:13:13,800 --> 00:13:15,840 to help talk about often very difficult issues. 249 00:13:15,880 --> 00:13:17,480 - We're going to have to wrap it, 250 00:13:17,520 --> 00:13:19,040 we have to head back into session. 251 00:13:19,080 --> 00:13:22,000 Thank you, An Xiao Mina, and thank you, Hetain Patel, for joining us. 252 00:13:22,040 --> 00:13:24,440 And thank you, all the translators. Thank you very much.