WEBVTT 00:00:00.060 --> 00:00:05.849 the art of war by Sun zu so this book is 00:00:02.520 --> 00:00:07.769 thousands of years old and it is a very 00:00:05.849 --> 00:00:10.410 insightful book because it not only 00:00:07.769 --> 00:00:14.849 tells you about the different strategies 00:00:10.410 --> 00:00:18.269 and insightful ideas behind war and the 00:00:14.849 --> 00:00:20.939 aspects directly related to war however 00:00:18.269 --> 00:00:24.268 it contains within a lot of information 00:00:20.939 --> 00:00:26.129 regarding on how to carry yourself in 00:00:24.268 --> 00:00:27.839 life and how to overcome one of the 00:00:26.129 --> 00:00:30.660 greatest obstacles that you have which 00:00:27.839 --> 00:00:31.890 is your own ego and aspects of your mind 00:00:30.660 --> 00:00:33.929 and your character that you're 00:00:31.890 --> 00:00:36.299 essentially in battle with that keeps 00:00:33.929 --> 00:00:37.649 you away from doing the things that you 00:00:36.299 --> 00:00:39.779 know you have to do to produce the 00:00:37.649 --> 00:00:41.399 results that you want it also helps you 00:00:39.780 --> 00:00:43.829 with dealing with day-to-day life 00:00:41.399 --> 00:00:46.410 dealing with people areas like business 00:00:43.829 --> 00:00:48.420 and career so what I've done is I've 00:00:46.409 --> 00:00:49.859 pulled some points out of the book and I 00:00:48.420 --> 00:00:51.780 want to share with you my insights and 00:00:49.859 --> 00:00:54.899 perspectives on this and we're going to 00:00:51.780 --> 00:00:57.660 go through each point that I gathered 00:00:54.899 --> 00:01:01.289 from the chapters it's 13 of them and 00:00:57.659 --> 00:01:04.649 each chapter contains a different topic 00:01:01.289 --> 00:01:06.650 and what it does is it explains you know 00:01:04.650 --> 00:01:09.750 the contents within it there's a lot of 00:01:06.650 --> 00:01:11.820 Proverbs and insightful information no 00:01:09.750 --> 00:01:13.290 matter where you are in your life it's 00:01:11.819 --> 00:01:15.719 worth reading this book because it's 00:01:13.290 --> 00:01:18.210 very revealing it tells you about what 00:01:15.719 --> 00:01:20.188 is happening to you from areas that 00:01:18.209 --> 00:01:21.989 you're not aware of in life because one 00:01:20.188 --> 00:01:24.719 of the important quotes on this book is 00:01:21.989 --> 00:01:27.390 all warfare is fought on deception or is 00:01:24.719 --> 00:01:28.828 based on deception and everyone is 00:01:27.390 --> 00:01:31.170 trying to get your attention in this 00:01:28.828 --> 00:01:33.478 world and essentially your attention is 00:01:31.170 --> 00:01:36.090 really valuable advertisers pay a lot of 00:01:33.478 --> 00:01:38.219 money to get your attention this can be 00:01:36.090 --> 00:01:39.990 beneficial because they can offer to you 00:01:38.219 --> 00:01:42.539 very valuable products and services but 00:01:39.989 --> 00:01:44.310 it can also be disadvantageous if it 00:01:42.540 --> 00:01:45.780 takes you away from your purpose or your 00:01:44.310 --> 00:01:48.810 grand strategy what you're trying to 00:01:45.780 --> 00:01:50.820 accomplish so if you understand the 00:01:48.810 --> 00:01:52.618 aspects of war and the strategies and 00:01:50.819 --> 00:01:55.529 the concepts of war then it will give 00:01:52.618 --> 00:01:58.680 you a deeper multi-level understanding 00:01:55.530 --> 00:02:00.810 of reality and yourself a lot of people 00:01:58.680 --> 00:02:02.430 shy away from the subject of war and 00:02:00.810 --> 00:02:04.799 I've never been one to do that because I 00:02:02.430 --> 00:02:07.380 realized that just about any type of 00:02:04.799 --> 00:02:10.179 information that is available is valid 00:02:07.379 --> 00:02:12.370 in certain areas and we need to learn 00:02:10.179 --> 00:02:14.799 understand from different sources even 00:02:12.370 --> 00:02:16.989 if areas we don't necessarily agree with 00:02:14.799 --> 00:02:18.819 there's a lot of different nuances and 00:02:16.989 --> 00:02:20.950 understandings but the important thing 00:02:18.818 --> 00:02:23.108 is we have to make peace with what we're 00:02:20.949 --> 00:02:25.328 reading and who we are as a person and 00:02:23.109 --> 00:02:27.189 one of the best ways to do that is to 00:02:25.329 --> 00:02:29.260 study very polarizing subjects so if 00:02:27.188 --> 00:02:31.810 you're not a kind of person that studies 00:02:29.259 --> 00:02:34.030 war for example or you are opposed to 00:02:31.810 --> 00:02:35.739 war that's actually worth reading the 00:02:34.030 --> 00:02:38.408 war manuals because you'll gain a lot of 00:02:35.739 --> 00:02:40.900 insights to yourself there's a saying 00:02:38.408 --> 00:02:43.239 that goes what you resist persists so 00:02:40.900 --> 00:02:45.579 the more you try to avoid studying 00:02:43.239 --> 00:02:47.560 certain subjects like war the harder it 00:02:45.579 --> 00:02:49.510 is for you to overcome the certain 00:02:47.560 --> 00:02:51.609 aspects of yourself that the strategies 00:02:49.509 --> 00:02:53.649 of war and the concepts covered within 00:02:51.609 --> 00:02:55.959 this book can help you overcome so you 00:02:53.650 --> 00:02:57.250 can reach an even higher level so I'm 00:02:55.959 --> 00:03:00.669 going to start with the points the first 00:02:57.250 --> 00:03:02.620 is all warfare is based on deception so 00:03:00.669 --> 00:03:03.700 again I'm going to apply this to life in 00:03:02.620 --> 00:03:05.530 general I'm not going to apply this to 00:03:03.699 --> 00:03:08.018 war might make some references 00:03:05.530 --> 00:03:10.030 but because the concepts and strategies 00:03:08.019 --> 00:03:12.069 that are contained within this book are 00:03:10.030 --> 00:03:12.968 applicable for day-to-day life so that's 00:03:12.068 --> 00:03:15.339 we're going to talk about from that 00:03:12.968 --> 00:03:18.158 perspective all warfare is based on 00:03:15.340 --> 00:03:20.139 deception so to me it's essentially this 00:03:18.158 --> 00:03:21.638 world we live in where everyone is 00:03:20.139 --> 00:03:23.919 trying to take your attention away from 00:03:21.639 --> 00:03:26.590 what you're doing and put it into their 00:03:23.919 --> 00:03:28.840 space so advertising for example or 00:03:26.590 --> 00:03:30.789 social media or different people are 00:03:28.840 --> 00:03:32.709 trying to take your attention away not 00:03:30.789 --> 00:03:34.179 necessarily from a sinister perspective 00:03:32.709 --> 00:03:36.370 but because they believe they know 00:03:34.180 --> 00:03:38.169 what's best for you and they're trying 00:03:36.370 --> 00:03:39.459 to take you towards your direction now 00:03:38.169 --> 00:03:41.319 this can be advantageous or 00:03:39.459 --> 00:03:44.139 disadvantageous a lot of times with the 00:03:41.318 --> 00:03:45.818 distractions we have nowadays in the 00:03:44.139 --> 00:03:47.620 realm of work for example career in 00:03:45.818 --> 00:03:49.568 business they're not very advantageous 00:03:47.620 --> 00:03:51.729 and even though the other person will 00:03:49.568 --> 00:03:54.399 tell you it's advantageous you in your 00:03:51.729 --> 00:03:56.199 heart note it's not advantageous so what 00:03:54.400 --> 00:03:58.680 you have to do is you have to put 00:03:56.199 --> 00:04:01.359 processes and systems in place to 00:03:58.680 --> 00:04:03.189 prevent your attention from going in a 00:04:01.359 --> 00:04:05.229 different direction and part of that is 00:04:03.188 --> 00:04:07.418 the understanding that all warfare is 00:04:05.229 --> 00:04:09.669 based on deception so a lot of things 00:04:07.419 --> 00:04:12.129 that you're attracted to are not 00:04:09.669 --> 00:04:13.840 necessarily beneficial for you if you 00:04:12.128 --> 00:04:15.668 see a very attractive person someone 00:04:13.840 --> 00:04:17.168 that you're attracted to understand 00:04:15.669 --> 00:04:19.358 something that that's only the surface 00:04:17.168 --> 00:04:22.089 what you see there's probably a lot more 00:04:19.358 --> 00:04:23.209 to them and a lot more aspects to who 00:04:22.089 --> 00:04:25.279 they are that 00:04:23.209 --> 00:04:26.750 she might not be beneficial for you okay 00:04:25.279 --> 00:04:29.029 so this can be true and it can be false 00:04:26.750 --> 00:04:30.949 also but you've got to look at where 00:04:29.029 --> 00:04:33.739 you're being deceived from seeing 00:04:30.949 --> 00:04:36.439 reality from seeing the truth and it's 00:04:33.740 --> 00:04:39.168 usually the things that trigger our 00:04:36.439 --> 00:04:41.478 fears and insecurities that pulls us 00:04:39.168 --> 00:04:43.129 towards a negative direction or in a 00:04:41.478 --> 00:04:45.879 direction that's not favorable to us 00:04:43.129 --> 00:04:48.889 next attack him where he is unprepared 00:04:45.879 --> 00:04:51.529 appear where you are not expected so 00:04:48.889 --> 00:04:53.750 again when you look at software or 00:04:51.529 --> 00:04:54.469 certain kinds of apps and Facebook and 00:04:53.750 --> 00:04:57.110 things like that 00:04:54.470 --> 00:04:59.120 they really understand this concept and 00:04:57.110 --> 00:05:00.919 they're really trying to you can say 00:04:59.120 --> 00:05:02.360 attack your mind and get you to go in a 00:05:00.918 --> 00:05:05.060 different direction when you are 00:05:02.360 --> 00:05:07.180 unprepared so the key is to set up 00:05:05.060 --> 00:05:09.110 things in your environment to avoid 00:05:07.180 --> 00:05:12.288 distraction to place yourself in 00:05:09.110 --> 00:05:14.870 environments that motivate and encourage 00:05:12.288 --> 00:05:17.060 a high level of focus from prevent and 00:05:14.870 --> 00:05:19.340 preventing yourself from being around 00:05:17.060 --> 00:05:20.810 people that essentially are looking to 00:05:19.339 --> 00:05:23.060 exploit you in a way that's not 00:05:20.810 --> 00:05:25.399 beneficial for you when you are 00:05:23.060 --> 00:05:27.259 unprepared people are not going to 00:05:25.399 --> 00:05:28.819 attack you where you're strong your mind 00:05:27.259 --> 00:05:30.530 is not going to be penetrated where 00:05:28.819 --> 00:05:33.439 you're strong it's always going to be in 00:05:30.529 --> 00:05:36.500 your weak areas and it's going to appear 00:05:33.439 --> 00:05:38.000 when you are not expecting it to appear 00:05:36.500 --> 00:05:40.310 so the important thing to understand is 00:05:38.000 --> 00:05:43.009 to look at all the different scenarios 00:05:40.310 --> 00:05:45.199 and situations in your life where you 00:05:43.009 --> 00:05:47.750 are unprepared and where you're not 00:05:45.199 --> 00:05:49.460 expecting distractions and things that 00:05:47.750 --> 00:05:52.459 will move you in a different direction 00:05:49.459 --> 00:05:54.288 again based on deception and figure out 00:05:52.459 --> 00:05:57.019 how you can remove those so you can 00:05:54.288 --> 00:06:00.439 focus on what really matters to you if 00:05:57.019 --> 00:06:02.508 your opponent is choleric temper seek to 00:06:00.439 --> 00:06:05.839 irritate him pretend to be weak that he 00:06:02.509 --> 00:06:08.479 may grow arrogant so again one of the 00:06:05.839 --> 00:06:12.228 things that takes us away from what we 00:06:08.478 --> 00:06:14.899 are trying to do is emotions people 00:06:12.228 --> 00:06:17.180 target our emotions advertisers target 00:06:14.899 --> 00:06:19.788 our emotions everything is designed to 00:06:17.180 --> 00:06:22.209 target your emotions and one of the most 00:06:19.788 --> 00:06:25.399 powerful emotions is anger and 00:06:22.209 --> 00:06:27.649 irritation so if people are angering you 00:06:25.399 --> 00:06:30.079 or irritating you take a step back and 00:06:27.649 --> 00:06:31.429 understand that they may or may not be 00:06:30.079 --> 00:06:33.968 aware of what they're doing but the 00:06:31.430 --> 00:06:36.740 bottom line is that it's impacting you 00:06:33.968 --> 00:06:38.529 so that what you have to do 00:06:36.740 --> 00:06:41.000 is remove yourself from those situations 00:06:38.529 --> 00:06:42.679 again pretend to be weak that he may 00:06:41.000 --> 00:06:45.769 grow arrogant so another thing is that 00:06:42.680 --> 00:06:47.478 on the offensive side you want to be 00:06:45.769 --> 00:06:50.990 humble you want to be a kind of person 00:06:47.478 --> 00:06:52.370 that is very you know pragmatic and 00:06:50.990 --> 00:06:54.710 going about your day to day activities 00:06:52.370 --> 00:06:56.478 because then what happens is that those 00:06:54.709 --> 00:06:58.430 that are sinister and out to get you 00:06:56.478 --> 00:07:00.649 they're going to grow arrogant they're 00:06:58.430 --> 00:07:02.120 going to create a false sense of 00:07:00.649 --> 00:07:03.348 identity that they're winning and so 00:07:02.120 --> 00:07:05.329 forth and that's going to eventually 00:07:03.348 --> 00:07:07.519 take them down now that's actually a 00:07:05.329 --> 00:07:10.158 good thing because when somebody does 00:07:07.519 --> 00:07:13.098 not get results based on reality and 00:07:10.158 --> 00:07:15.408 they get results based on arrogance and 00:07:13.098 --> 00:07:17.329 egotistical reasons then that's not 00:07:15.408 --> 00:07:19.189 serving people and they need to go down 00:07:17.329 --> 00:07:22.008 and one of the ways that you can 00:07:19.189 --> 00:07:23.839 facilitate that in a way that doesn't 00:07:22.009 --> 00:07:26.720 necessarily cause you to fight a battle 00:07:23.839 --> 00:07:29.239 with them is to be humble hold out baits 00:07:26.720 --> 00:07:32.120 to entice the enemy fiend disorder and 00:07:29.240 --> 00:07:33.530 crush them again people are using bait 00:07:32.120 --> 00:07:34.759 to try to Lou you in a different 00:07:33.529 --> 00:07:37.068 direction now I'm not saying these 00:07:34.759 --> 00:07:38.870 things to make the world seem like it's 00:07:37.069 --> 00:07:41.870 a negative place that's not what I'm 00:07:38.870 --> 00:07:43.750 saying the reality of these things do 00:07:41.870 --> 00:07:46.598 exist and what we have to do is 00:07:43.750 --> 00:07:50.620 proactively be responsible for 00:07:46.598 --> 00:07:53.120 protecting ourselves or protecting our 00:07:50.620 --> 00:07:54.918 attention in different areas that are 00:07:53.120 --> 00:07:57.740 important to us and understand when 00:07:54.918 --> 00:07:59.478 we're being baited by the enemy because 00:07:57.740 --> 00:08:00.860 the bait is going to take you astray 00:07:59.478 --> 00:08:05.269 it's going to lead you astray 00:08:00.860 --> 00:08:06.800 next waging war in war then let your 00:08:05.269 --> 00:08:10.310 objective be victory not lengthy 00:08:06.800 --> 00:08:11.900 campaigns so this is applicable in a lot 00:08:10.310 --> 00:08:14.060 of areas of life for example in business 00:08:11.899 --> 00:08:15.739 one of the things that I see people do 00:08:14.060 --> 00:08:18.158 in business is they create these lengthy 00:08:15.740 --> 00:08:20.120 campaigns these lengthy business 00:08:18.158 --> 00:08:21.439 objectives that take forever to 00:08:20.120 --> 00:08:25.189 implement in projects that are very 00:08:21.439 --> 00:08:27.560 complex and it prolongs the victory or 00:08:25.189 --> 00:08:29.629 even if they get there they screw it up 00:08:27.560 --> 00:08:32.089 because there's so much complexity to it 00:08:29.629 --> 00:08:35.028 and they don't end up actually getting 00:08:32.089 --> 00:08:38.390 the victory they end up losing so the 00:08:35.028 --> 00:08:39.889 ideal scenario is quick campaigns that 00:08:38.389 --> 00:08:42.620 are designed to victory one of the 00:08:39.889 --> 00:08:44.600 quickest routes to the end result I 00:08:42.620 --> 00:08:46.339 remember I was at an event and I heard 00:08:44.600 --> 00:08:48.889 Daymond John speak who was the founder 00:08:46.339 --> 00:08:50.360 of FUBU and he said he tries to be one 00:08:48.889 --> 00:08:51.828 step away from the money 00:08:50.360 --> 00:08:54.019 which essentially what that means is 00:08:51.828 --> 00:08:56.508 that you know and he's an investor he's 00:08:54.019 --> 00:08:58.938 looking for businesses that are quick 00:08:56.509 --> 00:09:01.249 and efficient to produce the outcome 00:08:58.938 --> 00:09:03.649 okay so you see the application here and 00:09:01.249 --> 00:09:06.019 it's not about creating these lengthy 00:09:03.649 --> 00:09:07.249 processes and lengthy steps to get to 00:09:06.019 --> 00:09:09.798 the end result because that just adds 00:09:07.249 --> 00:09:12.949 unnecessary complexity but for looking 00:09:09.798 --> 00:09:14.509 for the quick end result through a short 00:09:12.948 --> 00:09:16.729 and efficient campaign now this doesn't 00:09:14.509 --> 00:09:18.528 mean get-rich-quick or something that is 00:09:16.730 --> 00:09:20.659 essentially a trick that is not 00:09:18.528 --> 00:09:22.278 sustainable there's a balance here but 00:09:20.659 --> 00:09:23.899 it does mean that you can simplify the 00:09:22.278 --> 00:09:25.100 process and it doesn't have to be as 00:09:23.899 --> 00:09:28.879 lengthy as it should 00:09:25.100 --> 00:09:31.009 next attack by stratagem thus we may 00:09:28.879 --> 00:09:34.489 know there are five essentials for 00:09:31.009 --> 00:09:36.230 victory he will win who knows when to 00:09:34.489 --> 00:09:37.939 fight and when not to fight 00:09:36.230 --> 00:09:40.938 so essentially what that means is 00:09:37.938 --> 00:09:43.428 conserve your energy live to fight the 00:09:40.938 --> 00:09:45.889 battles that are worth fighting don't 00:09:43.428 --> 00:09:47.088 give your attention onto things that 00:09:45.889 --> 00:09:48.619 when you win 00:09:47.089 --> 00:09:50.089 they're just for egotistical reasons 00:09:48.619 --> 00:09:52.639 they're not actually moving your 00:09:50.089 --> 00:09:55.239 objective forward he will win who knows 00:09:52.639 --> 00:09:58.188 how to handle both superior and inferior 00:09:55.239 --> 00:10:00.230 forces so understand that some people 00:09:58.188 --> 00:10:02.269 are superior and some are inferior you 00:10:00.230 --> 00:10:04.668 need to be able to work with those 00:10:02.269 --> 00:10:07.339 energies to move your strategy forward 00:10:04.668 --> 00:10:09.708 again if you're focused on an objective 00:10:07.339 --> 00:10:12.949 outcome that is based on strategy and 00:10:09.708 --> 00:10:14.448 not based on egotistical reasons then 00:10:12.948 --> 00:10:15.948 you're going to see the possibilities 00:10:14.448 --> 00:10:18.139 and opportunities to work with these 00:10:15.948 --> 00:10:20.868 different superior and inferior forces 00:10:18.139 --> 00:10:23.028 when someone is superior to us we tend 00:10:20.869 --> 00:10:25.610 to put on a certain persona we try to 00:10:23.028 --> 00:10:27.230 impress them we end up doing things that 00:10:25.610 --> 00:10:29.659 don't necessarily move our objective 00:10:27.230 --> 00:10:31.579 forward when someone is inferior we try 00:10:29.659 --> 00:10:33.708 to take advantage of them we try to be 00:10:31.578 --> 00:10:35.269 the right one we try to be the lecturer 00:10:33.708 --> 00:10:37.548 instead of the person that works with 00:10:35.269 --> 00:10:39.980 them to move the objective forward he 00:10:37.548 --> 00:10:42.980 will win whose Army is animated by the 00:10:39.980 --> 00:10:44.899 same spirit throughout all its ranks so 00:10:42.980 --> 00:10:46.610 when you're creating a team for example 00:10:44.899 --> 00:10:49.129 if you're building a business everyone 00:10:46.610 --> 00:10:51.168 needs to have that spirit anytime the 00:10:49.129 --> 00:10:53.269 spirit is broken you've got a weak link 00:10:51.168 --> 00:10:55.249 you have to be able to penetrate your 00:10:53.269 --> 00:10:58.009 organization with that same spirit if 00:10:55.249 --> 00:10:59.480 you can't penetrate the ranks and 00:10:58.009 --> 00:11:00.678 there's hierarchy in it understand 00:10:59.480 --> 00:11:02.600 something when it gets up to a certain 00:11:00.678 --> 00:11:04.129 level and that spirit is not there 00:11:02.600 --> 00:11:07.190 everyone who that poor 00:11:04.129 --> 00:11:08.629 person has as far as responsibility if 00:11:07.190 --> 00:11:11.840 that person is a leader anyone who is 00:11:08.629 --> 00:11:14.029 responsible to them is not going to have 00:11:11.840 --> 00:11:16.310 that same spirit because as it trickles 00:11:14.029 --> 00:11:17.990 down when it gets to that level where 00:11:16.309 --> 00:11:20.449 there's the inefficiency of thinking or 00:11:17.990 --> 00:11:22.039 the lack of spirit everyone under that 00:11:20.450 --> 00:11:24.110 person is going to have that lack of 00:11:22.039 --> 00:11:26.269 spirit because the information which 00:11:24.110 --> 00:11:28.340 comes in the top down is not going to be 00:11:26.269 --> 00:11:30.799 translated in a way where it's uniform 00:11:28.340 --> 00:11:33.290 and that becomes very weak it becomes 00:11:30.799 --> 00:11:35.599 cancerous to the organization and it can 00:11:33.289 --> 00:11:37.909 be resulting or it can result in taking 00:11:35.600 --> 00:11:41.210 down the entire operation and so forth 00:11:37.909 --> 00:11:43.129 he who will win he will win who prepared 00:11:41.210 --> 00:11:45.950 himself waits to take the enemy 00:11:43.129 --> 00:11:47.840 unprepared so you always have to be 00:11:45.950 --> 00:11:49.280 prepared you always have to be on this 00:11:47.840 --> 00:11:50.840 doesn't mean you can't relax but when 00:11:49.279 --> 00:11:52.579 you relax make sure you do in an 00:11:50.840 --> 00:11:54.560 environment where you cannot be 00:11:52.580 --> 00:11:57.230 persuaded and attacked you can be 00:11:54.559 --> 00:11:59.359 vulnerable but it's important to then 00:11:57.230 --> 00:12:01.789 place yourself in situations where you 00:11:59.360 --> 00:12:03.470 are prepared and where people can't take 00:12:01.789 --> 00:12:05.029 your taken advantage of you and you're 00:12:03.470 --> 00:12:06.769 able to read the signs you're able to 00:12:05.029 --> 00:12:09.079 become very present and know when you're 00:12:06.769 --> 00:12:12.470 getting pulled in a direction that is 00:12:09.080 --> 00:12:14.570 not favorable for you and when you're 00:12:12.470 --> 00:12:16.279 dealing with people and you have to move 00:12:14.570 --> 00:12:18.050 the strategy forward and you have to 00:12:16.279 --> 00:12:19.669 attack do it in a place where there is 00:12:18.049 --> 00:12:23.389 less resistance essentially when they're 00:12:19.669 --> 00:12:26.479 unprepared he will win who has military 00:12:23.389 --> 00:12:29.629 capacity and is not interfered with by 00:12:26.480 --> 00:12:33.470 the sovereign so next we move on to 00:12:29.629 --> 00:12:36.470 tactical dispositions what the ancients 00:12:33.470 --> 00:12:38.930 called a clever fighter is one who not 00:12:36.470 --> 00:12:41.570 only wins but excels in winning with 00:12:38.929 --> 00:12:44.989 ease hence his victories bring him 00:12:41.570 --> 00:12:48.140 neither reputation for wisdom nor credit 00:12:44.990 --> 00:12:50.240 for courage so if you are a very 00:12:48.139 --> 00:12:51.830 skillful fighter and you're always win 00:12:50.240 --> 00:12:54.620 or you're in the state of mind of 00:12:51.830 --> 00:12:56.870 winning when you win it's not a big deal 00:12:54.620 --> 00:12:59.480 it's just a way of life it's just what 00:12:56.870 --> 00:13:01.850 happens from day to day that's how you 00:12:59.480 --> 00:13:03.860 know that you are in the ranks of 00:13:01.850 --> 00:13:06.050 someone great is when they're looking at 00:13:03.860 --> 00:13:08.029 the victories as just another step 00:13:06.049 --> 00:13:10.609 forward this doesn't mean that they are 00:13:08.029 --> 00:13:12.889 not appreciative of it it just means 00:13:10.610 --> 00:13:15.409 that they don't become arrogant and form 00:13:12.889 --> 00:13:17.240 an identity around their victories when 00:13:15.409 --> 00:13:18.019 you become arrogant and form an identity 00:13:17.240 --> 00:13:21.680 or you fee 00:13:18.019 --> 00:13:24.289 the ego around your victories that ego 00:13:21.679 --> 00:13:26.809 becomes your weak area you're no longer 00:13:24.289 --> 00:13:28.789 performing from the same place that got 00:13:26.809 --> 00:13:31.429 you the victories and then when you face 00:13:28.789 --> 00:13:32.659 higher challenges that ego is going to 00:13:31.429 --> 00:13:33.519 hold you back you're going to need to 00:13:32.659 --> 00:13:37.039 break it down 00:13:33.519 --> 00:13:39.559 thus it is war that is that in war that 00:13:37.039 --> 00:13:41.990 victorious strategist only seeks battle 00:13:39.559 --> 00:13:44.719 after the victory has been won whereas 00:13:41.990 --> 00:13:47.230 he who is destined to defeat first 00:13:44.720 --> 00:13:49.490 fights and afterwards looks for victory 00:13:47.230 --> 00:13:51.700 so this is about controlling your 00:13:49.490 --> 00:13:54.680 emotions getting really present and 00:13:51.700 --> 00:13:56.330 understanding that you need to look at 00:13:54.679 --> 00:13:58.399 strategy and you got to see the end 00:13:56.330 --> 00:14:01.430 result and you got to go down the 00:13:58.399 --> 00:14:04.639 pathway that is statistically likely to 00:14:01.429 --> 00:14:07.189 produce the result that you want if you 00:14:04.639 --> 00:14:09.169 don't see the steps that lead to the 00:14:07.190 --> 00:14:10.820 outcome you need to figure out how to 00:14:09.169 --> 00:14:13.099 see the steps because if you don't see 00:14:10.820 --> 00:14:14.570 the steps then you're essentially going 00:14:13.100 --> 00:14:16.970 and fighting a battle when you don't 00:14:14.570 --> 00:14:19.129 necessarily know the outcome now there's 00:14:16.970 --> 00:14:21.320 going to be situations where the odds 00:14:19.129 --> 00:14:22.778 are not in your favor and if you have 00:14:21.320 --> 00:14:25.190 the opportunity to go in the direction 00:14:22.778 --> 00:14:26.990 another direction where the odds are in 00:14:25.190 --> 00:14:28.700 your favor and that can move your grand 00:14:26.990 --> 00:14:31.909 strategy forward why wouldn't you pick 00:14:28.700 --> 00:14:34.670 it so it's important to think like a 00:14:31.909 --> 00:14:37.519 strategist and understanding strategy is 00:14:34.669 --> 00:14:40.309 a massive subject it takes a lot of 00:14:37.519 --> 00:14:42.259 experience a lot of studying to really 00:14:40.309 --> 00:14:44.328 grasp the magnitude and it goes on 00:14:42.259 --> 00:14:47.659 forever the study of becoming a better 00:14:44.328 --> 00:14:51.078 strategist goes on forever it deploys 00:14:47.659 --> 00:14:53.149 both in the moment thinking and being 00:14:51.078 --> 00:14:54.919 present to the variables that are 00:14:53.149 --> 00:14:56.990 contained within the moment as well as 00:14:54.919 --> 00:14:58.819 long-range thinking so you can see the 00:14:56.990 --> 00:15:00.919 domino effect the trickle effect the 00:14:58.820 --> 00:15:03.829 pattern recognition the possible 00:15:00.919 --> 00:15:05.629 scenarios that can occur in the position 00:15:03.828 --> 00:15:07.159 that you're taking or in the environment 00:15:05.629 --> 00:15:10.838 that you're going in and knowing how to 00:15:07.159 --> 00:15:14.240 work with it when it shows up energy 00:15:10.839 --> 00:15:17.089 sons who said the control of large 00:15:14.240 --> 00:15:19.669 forces is the same principle as the 00:15:17.089 --> 00:15:22.760 control of a few men it is merely a 00:15:19.669 --> 00:15:25.819 question of dividing up their numbers so 00:15:22.759 --> 00:15:28.039 what this means is that you've got to 00:15:25.820 --> 00:15:31.760 create a system you've got to create a 00:15:28.039 --> 00:15:35.449 process and that system in process will 00:15:31.759 --> 00:15:37.429 allow it to scale to higher levels when 00:15:35.450 --> 00:15:39.590 you're building a team the same 00:15:37.429 --> 00:15:42.709 ideologies that you instill at a lower 00:15:39.590 --> 00:15:45.620 level with a few people are instilled as 00:15:42.710 --> 00:15:47.930 the organization grows and as the 00:15:45.620 --> 00:15:49.940 organization grows there are people 00:15:47.929 --> 00:15:53.629 there are processes and systems that are 00:15:49.940 --> 00:15:56.870 put in place to infuse the new people 00:15:53.629 --> 00:16:01.759 that are brought on board with the ways 00:15:56.870 --> 00:16:04.850 of how it works and the spirit and as it 00:16:01.759 --> 00:16:07.909 starts to increase the control is 00:16:04.850 --> 00:16:10.220 maintained through hierarchy and 00:16:07.909 --> 00:16:13.009 reporting and certain things in place 00:16:10.220 --> 00:16:15.920 that when a decision needs to be 00:16:13.009 --> 00:16:18.169 executed from the top down it flows 00:16:15.919 --> 00:16:22.099 through the entire organization and 00:16:18.169 --> 00:16:23.449 everybody executes in synergy now it's a 00:16:22.100 --> 00:16:24.980 lot simpler than it sounds because 00:16:23.450 --> 00:16:27.980 you're dealing with people and people 00:16:24.980 --> 00:16:30.800 can be rational and overly emotional and 00:16:27.980 --> 00:16:34.370 have their own agendas but you try to do 00:16:30.799 --> 00:16:36.620 it the best you can ok so next in the 00:16:34.370 --> 00:16:39.200 battle there are not more than two 00:16:36.620 --> 00:16:41.750 methods of attack the direct and the 00:16:39.200 --> 00:16:44.440 indirect yet these two combinations give 00:16:41.750 --> 00:16:47.480 rise to an endless series of maneuvers 00:16:44.440 --> 00:16:49.430 so think about in life when it's 00:16:47.480 --> 00:16:51.590 important to be direct when dealing with 00:16:49.429 --> 00:16:54.019 people and when it's important to be 00:16:51.590 --> 00:16:55.370 indirect sometimes when you're dealing 00:16:54.019 --> 00:16:59.179 with people you have to be direct 00:16:55.370 --> 00:17:01.159 because they can handle it or they can 00:16:59.179 --> 00:17:03.639 handle it in certain times or they 00:17:01.159 --> 00:17:06.470 require it to feel your trustworthiness 00:17:03.639 --> 00:17:09.319 but in other times it's important to be 00:17:06.470 --> 00:17:11.539 indirect because by being indirect you 00:17:09.319 --> 00:17:13.730 give them some space you help them 00:17:11.539 --> 00:17:15.980 understand things in a level where they 00:17:13.730 --> 00:17:18.440 figure it out on their own one of my 00:17:15.980 --> 00:17:20.180 favorite sayings is let the thoughts you 00:17:18.440 --> 00:17:22.279 are provoking come to them as if they 00:17:20.180 --> 00:17:24.740 were their own that's done through 00:17:22.279 --> 00:17:26.328 indirect methods through indirect 00:17:24.740 --> 00:17:28.579 methods you're not being manipulative 00:17:26.328 --> 00:17:30.200 but you're rather just being supportive 00:17:28.579 --> 00:17:32.779 you're stepping back and understanding 00:17:30.200 --> 00:17:34.610 that people are in different levels they 00:17:32.779 --> 00:17:37.160 have fears they have insecurities they 00:17:34.609 --> 00:17:39.619 have different agendas and goals and 00:17:37.160 --> 00:17:42.890 certain priorities and so forth and you 00:17:39.619 --> 00:17:45.168 got to be able to work with that in a 00:17:42.890 --> 00:17:48.200 way that might require 00:17:45.169 --> 00:17:52.340 being indirect energy might be likened 00:17:48.200 --> 00:17:55.788 to bending of a crossbow decision to the 00:17:52.339 --> 00:17:58.278 releasing of a trigger so energy is 00:17:55.788 --> 00:18:02.169 essentially a lot of presents a lot of 00:17:58.278 --> 00:18:06.409 awareness and a buildup a buildup of 00:18:02.169 --> 00:18:10.059 focus and then you are able to look at 00:18:06.409 --> 00:18:13.309 what you're trying to accomplish and 00:18:10.058 --> 00:18:15.648 releasing that build-up of energy you 00:18:13.308 --> 00:18:18.678 have to be able to feel it you can feel 00:18:15.648 --> 00:18:20.449 the energy a lot of people nowadays are 00:18:18.679 --> 00:18:22.909 not really becoming present to the 00:18:20.450 --> 00:18:24.499 energy of their environment the energy 00:18:22.909 --> 00:18:27.200 when it comes to dealing with people 00:18:24.499 --> 00:18:28.970 it's almost become kind of a far-out 00:18:27.200 --> 00:18:30.919 concept it really isn't 00:18:28.970 --> 00:18:33.200 you can feel when somebody has good 00:18:30.919 --> 00:18:36.049 energy charismatic energy negative 00:18:33.200 --> 00:18:38.659 energy you can feel it and you can get 00:18:36.048 --> 00:18:40.778 better at feeling it and within yourself 00:18:38.659 --> 00:18:44.299 when you've got focused energy or 00:18:40.778 --> 00:18:48.409 powerful present energy or energy that's 00:18:44.298 --> 00:18:50.929 very positive or it's purposeful you can 00:18:48.409 --> 00:18:53.330 allow that energy to build up so it 00:18:50.929 --> 00:18:55.788 intensifies and then when it's time to 00:18:53.329 --> 00:19:00.439 make your move you can release and 00:18:55.788 --> 00:19:02.989 infuse that move with your energy emit 00:19:00.440 --> 00:19:06.820 the turmoil and tumult a battle there 00:19:02.989 --> 00:19:10.999 may be seeming disorder and yet no real 00:19:06.819 --> 00:19:14.239 disorder at all amid confusion and chaos 00:19:10.999 --> 00:19:18.470 your array may be without head or tail 00:19:14.239 --> 00:19:20.980 yet it will be proof against defeat so 00:19:18.470 --> 00:19:25.009 when you look at an environment a 00:19:20.980 --> 00:19:27.499 marketplace life in general you'll tend 00:19:25.009 --> 00:19:30.139 to notice chaos you will see disorder 00:19:27.499 --> 00:19:33.350 things won't make sense understand 00:19:30.138 --> 00:19:37.368 something that within that chaos there 00:19:33.349 --> 00:19:40.819 is a process there is order your goal as 00:19:37.368 --> 00:19:43.638 a strategist is to be able to see order 00:19:40.819 --> 00:19:46.158 through the chaos not be pulled in 00:19:43.638 --> 00:19:47.898 through the chaos I know people that 00:19:46.159 --> 00:19:50.659 consider themselves to be strategists 00:19:47.898 --> 00:19:53.569 but they're not able to hold composure 00:19:50.659 --> 00:19:56.809 during tough situations or they might be 00:19:53.569 --> 00:19:59.148 at a level where they are not able to be 00:19:56.808 --> 00:20:01.638 a strategist so the way I look at it 00:19:59.148 --> 00:20:03.829 different different levels require 00:20:01.638 --> 00:20:06.168 different levels of strategic thinking 00:20:03.829 --> 00:20:09.019 different kinds of chaotic environments 00:20:06.169 --> 00:20:10.820 required different strategies someone 00:20:09.019 --> 00:20:13.278 who's a grand strategist when a really 00:20:10.819 --> 00:20:15.888 high level is able to maintain their 00:20:13.278 --> 00:20:19.098 presence of mind and see the process in 00:20:15.888 --> 00:20:21.378 the chaos and they're able to take what 00:20:19.098 --> 00:20:23.528 they see and translate it into the 00:20:21.378 --> 00:20:26.808 maneuvers that they get their team to do 00:20:23.528 --> 00:20:28.778 this is something that is very apparent 00:20:26.808 --> 00:20:32.239 in people that have a lot of experience 00:20:28.778 --> 00:20:33.950 there is a concept of German military 00:20:32.239 --> 00:20:35.210 term called finger spritzing befool 00:20:33.950 --> 00:20:37.848 essentially what it means 00:20:35.210 --> 00:20:41.119 it's fingertip field and essentially 00:20:37.848 --> 00:20:45.019 it's the ability to feel the environment 00:20:41.118 --> 00:20:46.398 that you're in and while you have a lot 00:20:45.019 --> 00:20:48.108 of different strategies in your mind 00:20:46.398 --> 00:20:51.228 while you have a lot of different 00:20:48.108 --> 00:20:53.868 tactics based on the environment and 00:20:51.229 --> 00:20:55.639 what you feel be able to deploy the 00:20:53.868 --> 00:20:57.829 right strategy to move it forward to 00:20:55.638 --> 00:20:59.558 move the objective forward this comes 00:20:57.829 --> 00:21:02.418 through experience those that were 00:20:59.558 --> 00:21:05.868 masterful war generals were said to have 00:21:02.419 --> 00:21:08.809 possessed finger spits and go full so 00:21:05.868 --> 00:21:11.178 what you need to realize is that you 00:21:08.808 --> 00:21:14.329 need to train yourself so that when you 00:21:11.179 --> 00:21:15.919 are in chaos you can maintain presence 00:21:14.329 --> 00:21:18.769 of mind one of the best ways to do it is 00:21:15.919 --> 00:21:20.659 to place yourself in chaotic situations 00:21:18.769 --> 00:21:23.079 a lot of people try to avoid chaotic 00:21:20.659 --> 00:21:25.039 situations but what you should do is 00:21:23.079 --> 00:21:28.009 systematically and strategically and 00:21:25.038 --> 00:21:30.169 intentionally place yourself in chaotic 00:21:28.009 --> 00:21:35.239 situations so you could see the process 00:21:30.169 --> 00:21:38.389 that exists within the chaos next weak 00:21:35.239 --> 00:21:40.548 points and strong sons who said whoever 00:21:38.388 --> 00:21:42.558 is first in the field and awaits the 00:21:40.548 --> 00:21:44.898 coming of the enemy will be fresh for 00:21:42.558 --> 00:21:47.829 the fight whoever is second in the field 00:21:44.898 --> 00:21:50.288 has to hasten to battle will arrive and 00:21:47.829 --> 00:21:51.588 has to hasten to battle will arrive 00:21:50.288 --> 00:21:54.048 exhausted 00:21:51.588 --> 00:21:57.440 therefore the clever combatant imposes 00:21:54.048 --> 00:22:00.489 his will on the enemy but does not allow 00:21:57.440 --> 00:22:04.338 the enemy's will to be imposed on him 00:22:00.489 --> 00:22:07.909 you have to be prepared organized and 00:22:04.338 --> 00:22:11.269 show up to your engagements and things 00:22:07.909 --> 00:22:12.950 that you do with a vibe and an energy of 00:22:11.269 --> 00:22:16.880 you controlling 00:22:12.950 --> 00:22:19.880 the dynamics if you show up with a vibe 00:22:16.880 --> 00:22:22.250 of not having control the dynamics and 00:22:19.880 --> 00:22:25.640 the other person shows up with a 00:22:22.250 --> 00:22:27.980 strategic clear thinking mind to control 00:22:25.640 --> 00:22:31.009 the dynamics then you are at the mercy 00:22:27.980 --> 00:22:33.170 of them because they will exploit your 00:22:31.009 --> 00:22:35.900 weaknesses they will exploit the areas 00:22:33.170 --> 00:22:39.350 that you're weak at now the key to this 00:22:35.900 --> 00:22:43.040 is to schedule things is to pre-plan 00:22:39.349 --> 00:22:45.169 things is to think long-range and look 00:22:43.039 --> 00:22:48.649 at all the possible different scenarios 00:22:45.170 --> 00:22:51.529 that could show up that could hinder 00:22:48.650 --> 00:22:56.090 what you have to do or that could throw 00:22:51.529 --> 00:22:57.920 you off and then plan accordingly you 00:22:56.089 --> 00:23:00.649 have to be able to show up and prepare 00:22:57.920 --> 00:23:03.560 for whatever it is the negotiation the 00:23:00.650 --> 00:23:07.670 meeting the discussion the business the 00:23:03.559 --> 00:23:10.369 whatever it is by preparing yourself for 00:23:07.670 --> 00:23:13.279 that interaction by doing things prior 00:23:10.369 --> 00:23:14.869 it could be like working out exercise 00:23:13.279 --> 00:23:16.160 eating healthy a lot of different things 00:23:14.869 --> 00:23:17.269 I don't know what the routine is for 00:23:16.160 --> 00:23:20.620 different scenarios it's different 00:23:17.269 --> 00:23:22.910 things but if you come prepared to play 00:23:20.619 --> 00:23:26.359 then you're going to be more 00:23:22.910 --> 00:23:28.279 advantageous than people that don't what 00:23:26.359 --> 00:23:32.539 I find in the business world is that 00:23:28.279 --> 00:23:36.049 people show up unprepared far more often 00:23:32.539 --> 00:23:38.599 than they should and they go unprepared 00:23:36.049 --> 00:23:40.069 not just because you know they might 00:23:38.599 --> 00:23:42.289 have liked them the minutes or whatever 00:23:40.069 --> 00:23:44.480 else the points the meeting but they're 00:23:42.289 --> 00:23:46.159 unprepared emotionally they get an 00:23:44.480 --> 00:23:49.069 argument with their spouse or boyfriend 00:23:46.160 --> 00:23:50.930 and girlfriend they're having road rage 00:23:49.069 --> 00:23:52.549 as are driving to the client meeting and 00:23:50.930 --> 00:23:54.230 so forth there's a lot of different 00:23:52.549 --> 00:23:56.359 scenarios that throw them off and that's 00:23:54.230 --> 00:23:58.039 part of the preparation you have to be 00:23:56.359 --> 00:24:00.679 prepared physically mentally emotionally 00:23:58.039 --> 00:24:04.309 and spiritually when you show up to the 00:24:00.680 --> 00:24:06.830 engagement an army may March great 00:24:04.309 --> 00:24:09.649 distances without distress if it marches 00:24:06.829 --> 00:24:13.009 through country where the enemy is not 00:24:09.650 --> 00:24:16.190 to me this is all about not fighting the 00:24:13.009 --> 00:24:19.759 battles that you don't need to fight if 00:24:16.190 --> 00:24:22.880 you are able to go to a destination and 00:24:19.759 --> 00:24:24.680 take a route that doesn't involve you 00:24:22.880 --> 00:24:26.780 fighting the battle or unnecessary 00:24:24.680 --> 00:24:28.130 friction why not take it 00:24:26.779 --> 00:24:30.139 when you get there you're better 00:24:28.130 --> 00:24:32.300 prepared you show up with the presence 00:24:30.140 --> 00:24:34.340 of mind now there are some situations 00:24:32.299 --> 00:24:36.829 like I said earlier where you want to 00:24:34.339 --> 00:24:39.109 put yourself in chaotic situations but 00:24:36.829 --> 00:24:41.869 it's not always advantageous to be in 00:24:39.109 --> 00:24:44.029 those chaotic situations prior to a 00:24:41.869 --> 00:24:46.399 interaction where you have to be your 00:24:44.029 --> 00:24:47.690 freshest now sometimes it can mix you up 00:24:46.400 --> 00:24:50.300 and get you out of your head and you 00:24:47.690 --> 00:24:52.779 should do that but the key to this is 00:24:50.299 --> 00:24:59.720 understanding that there are different 00:24:52.779 --> 00:25:04.819 kinds of avenues or pathways to get to a 00:24:59.720 --> 00:25:06.470 destination and if your enemy or enemy 00:25:04.819 --> 00:25:07.970 in this scenario can also be yourself 00:25:06.470 --> 00:25:10.460 because you can be triggered by certain 00:25:07.970 --> 00:25:12.079 circumstances in the environment throws 00:25:10.460 --> 00:25:14.390 you off when you get there you're just 00:25:12.079 --> 00:25:16.129 going to end up using your mental 00:25:14.390 --> 00:25:18.980 resources or whatever resources 00:25:16.130 --> 00:25:21.020 inefficiently rouse him and learn the 00:25:18.980 --> 00:25:24.259 principles of his or the principle of 00:25:21.019 --> 00:25:26.779 his activity or inactivity force him to 00:25:24.259 --> 00:25:30.170 reveal himself as to find out his 00:25:26.779 --> 00:25:32.029 vulnerable spots so essentially in the 00:25:30.170 --> 00:25:34.519 business world we're looking for 00:25:32.029 --> 00:25:37.220 different exploits that exist in the 00:25:34.519 --> 00:25:39.619 marketplace and in our competition so 00:25:37.220 --> 00:25:41.660 that we can position ourselves at that 00:25:39.619 --> 00:25:43.569 exploit and take that market share 00:25:41.660 --> 00:25:45.560 penetrate through that exploit and 00:25:43.569 --> 00:25:48.319 expansively take the market share over 00:25:45.559 --> 00:25:51.309 time there's a lot of them that exists 00:25:48.319 --> 00:25:54.049 we have to be able to deny our 00:25:51.309 --> 00:25:56.839 competition of these exploits so these 00:25:54.049 --> 00:25:59.450 vulnerable spots and we have to be able 00:25:56.839 --> 00:26:01.309 to find what these vulnerable spots are 00:25:59.450 --> 00:26:05.000 in the market place and with our 00:26:01.309 --> 00:26:07.069 competition this requires again direct 00:26:05.000 --> 00:26:09.980 and indirect methods I talked about this 00:26:07.069 --> 00:26:12.649 earlier direct and indirect methods to 00:26:09.980 --> 00:26:14.120 get the person to reveal now what's 00:26:12.650 --> 00:26:16.400 interesting is on the internet we have 00:26:14.119 --> 00:26:18.529 different tools and software and code 00:26:16.400 --> 00:26:20.960 and stuff like that that is able to spy 00:26:18.529 --> 00:26:22.490 on the competitor to be able to see what 00:26:20.960 --> 00:26:25.220 their vulnerabilities are and so forth 00:26:22.490 --> 00:26:27.519 but never underestimate the power of 00:26:25.220 --> 00:26:30.500 social engineering the ability to 00:26:27.519 --> 00:26:33.079 connect with people and get valuable 00:26:30.500 --> 00:26:36.349 data out of them to further your 00:26:33.079 --> 00:26:39.829 objective all men can see the tactics 00:26:36.349 --> 00:26:40.189 whereby I conquer but what none can see 00:26:39.829 --> 00:26:43.548 is 00:26:40.190 --> 00:26:48.169 a strategy out of which victory is 00:26:43.548 --> 00:26:51.319 evolved a lot of people are too tactical 00:26:48.169 --> 00:26:53.840 in their orientation in life they look 00:26:51.319 --> 00:26:55.609 at the few things that you do and they 00:26:53.839 --> 00:26:58.038 conclude that by you doing those few 00:26:55.609 --> 00:27:00.678 things that it produces a result they 00:26:58.038 --> 00:27:02.778 will fail to see your grand strategy the 00:27:00.679 --> 00:27:04.519 all the other things that happen in the 00:27:02.778 --> 00:27:06.288 background and the why you do those 00:27:04.519 --> 00:27:08.120 tactical things even if you win or lose 00:27:06.288 --> 00:27:09.950 because sometimes it's okay to 00:27:08.119 --> 00:27:12.079 strategically lose if it moves the 00:27:09.950 --> 00:27:13.730 objective forward they don't see the 00:27:12.079 --> 00:27:15.470 strategy and the reason why they don't 00:27:13.730 --> 00:27:17.269 see the strategy is because they're not 00:27:15.470 --> 00:27:19.429 strategic thinking a lot of people don't 00:27:17.269 --> 00:27:22.009 necessarily like thinking from a 00:27:19.429 --> 00:27:25.070 strategic standpoint because it actually 00:27:22.009 --> 00:27:27.620 forces them to really work the brain to 00:27:25.069 --> 00:27:29.119 really work the logical aspects the 00:27:27.619 --> 00:27:31.628 ability to recognize patterns an 00:27:29.119 --> 00:27:34.008 important aspect of human existence 00:27:31.628 --> 00:27:35.959 they're not necessarily motivated to do 00:27:34.009 --> 00:27:37.700 it you on the other hand need to become 00:27:35.960 --> 00:27:41.000 motivated to do it you need to become 00:27:37.700 --> 00:27:43.250 more strategic you can develop your 00:27:41.000 --> 00:27:46.369 strategic thinking by looking at 00:27:43.250 --> 00:27:48.500 different components analytical data so 00:27:46.369 --> 00:27:50.928 forth and looking for the insights and 00:27:48.500 --> 00:27:53.388 figuring out why things are why they are 00:27:50.929 --> 00:27:54.889 based on what happened and what happens 00:27:53.388 --> 00:27:56.359 if you try this other thing and what 00:27:54.888 --> 00:27:59.028 direction do you go on looking at 00:27:56.359 --> 00:28:00.859 optimization and things like that when 00:27:59.028 --> 00:28:02.720 you develop strategic thinking you can 00:28:00.859 --> 00:28:04.519 evolve your grand strategy you can 00:28:02.720 --> 00:28:06.048 create strategies that other people 00:28:04.519 --> 00:28:07.819 won't be able to understand because 00:28:06.048 --> 00:28:09.408 their mind is closed off to only seeing 00:28:07.819 --> 00:28:12.138 the tactics or not seeing the strategy 00:28:09.409 --> 00:28:14.179 you do not repeat the tactics which have 00:28:12.138 --> 00:28:15.709 gained you one victory but let your 00:28:14.179 --> 00:28:18.950 methods be regulated by the infinite 00:28:15.710 --> 00:28:20.179 variety of circumstances finger 00:28:18.950 --> 00:28:22.970 spritzing good fool I talked about this 00:28:20.179 --> 00:28:24.679 earlier most environments that you place 00:28:22.970 --> 00:28:26.538 yourself in are going to be different 00:28:24.679 --> 00:28:28.309 actually every environment that you 00:28:26.538 --> 00:28:29.898 place yourself in that you fight battle 00:28:28.308 --> 00:28:32.000 or whatever it is you're trying to do is 00:28:29.898 --> 00:28:34.308 going to be different you have to be 00:28:32.000 --> 00:28:36.740 able to train yourself to not be too 00:28:34.308 --> 00:28:38.839 fixated on one methodology to get the 00:28:36.740 --> 00:28:39.950 results diversify the moves that you 00:28:38.839 --> 00:28:43.398 make so you can gain better 00:28:39.950 --> 00:28:46.250 understanding and the different aspects 00:28:43.398 --> 00:28:47.808 of what makes that environment the way 00:28:46.250 --> 00:28:50.359 it is the components that make up the 00:28:47.808 --> 00:28:52.278 whole and how the environment responds 00:28:50.359 --> 00:28:54.558 to the different moves you make not just 00:28:52.278 --> 00:28:56.659 the moves you make in a one-step way 00:28:54.558 --> 00:28:58.940 but in a multi-dimensional way in a 00:28:56.659 --> 00:29:01.159 sequential way in a way that combined 00:28:58.940 --> 00:29:03.620 the different patterns of possibility 00:29:01.159 --> 00:29:05.929 and you have to be able to do that so 00:29:03.619 --> 00:29:07.308 when you achieve victory in one area try 00:29:05.929 --> 00:29:09.350 to achieve victory in many different 00:29:07.308 --> 00:29:11.210 areas even outside of the realm of your 00:29:09.349 --> 00:29:13.609 craft so you can develop a more 00:29:11.210 --> 00:29:15.200 multi-dimensional mind which thinks more 00:29:13.609 --> 00:29:16.969 strategically that looks for more 00:29:15.200 --> 00:29:20.120 opportunities for victory when you are 00:29:16.970 --> 00:29:22.370 placed in certain scenarios water shapes 00:29:20.119 --> 00:29:24.859 its course according to the nature of 00:29:22.369 --> 00:29:26.689 the ground over which it flows the 00:29:24.859 --> 00:29:29.658 soldier works out his victory in 00:29:26.690 --> 00:29:32.419 relation to the foe from whom he is 00:29:29.659 --> 00:29:35.899 facing therefore just as water retains 00:29:32.419 --> 00:29:37.788 retains no shape so in warfare there's 00:29:35.898 --> 00:29:39.498 no constant conditions again this goes 00:29:37.788 --> 00:29:41.749 back to my previous point you have to 00:29:39.499 --> 00:29:42.889 become like water as Bruce Lee said you 00:29:41.749 --> 00:29:44.149 have to be able to flow with the 00:29:42.888 --> 00:29:46.668 environment the different things to 00:29:44.148 --> 00:29:48.618 happen you can't be pissed off or 00:29:46.669 --> 00:29:49.940 offended that the environment didn't go 00:29:48.618 --> 00:29:51.319 the way that you want instead you've got 00:29:49.940 --> 00:29:53.240 a shape shift and go in a different 00:29:51.319 --> 00:29:54.888 direction and you got to be able to do 00:29:53.240 --> 00:29:57.589 it smoothly and quick and efficiently 00:29:54.888 --> 00:29:59.479 and gracefully like water does and water 00:29:57.589 --> 00:30:02.028 is a very powerful force because you 00:29:59.480 --> 00:30:04.009 cannot block the building up of water 00:30:02.028 --> 00:30:06.638 pressure over time it will break through 00:30:04.009 --> 00:30:08.690 unless you've got a wall or a dam that's 00:30:06.638 --> 00:30:11.778 strategically or not strategically but 00:30:08.690 --> 00:30:13.639 more powerful to hold it in but if the 00:30:11.778 --> 00:30:16.069 pressure builds up greater than that 00:30:13.638 --> 00:30:18.918 then it's going to break through so now 00:30:16.069 --> 00:30:21.678 the key to important aspect to 00:30:18.919 --> 00:30:23.749 understand is that if you become like 00:30:21.679 --> 00:30:26.330 water you essentially flow and what 00:30:23.749 --> 00:30:28.548 you're flowing is against the variables 00:30:26.329 --> 00:30:30.740 against the exploits against the 00:30:28.548 --> 00:30:32.509 competition and what people are trying 00:30:30.740 --> 00:30:33.769 to do to you and you're moving around it 00:30:32.509 --> 00:30:35.868 you're moving above that you're moving 00:30:33.769 --> 00:30:39.259 below it you're moving sometimes through 00:30:35.868 --> 00:30:42.048 it as you move as a force and you're 00:30:39.259 --> 00:30:43.190 okay with it you're not being offended 00:30:42.048 --> 00:30:45.589 when things don't go your way you're 00:30:43.190 --> 00:30:48.169 quickly collaborating or calibrating I 00:30:45.589 --> 00:30:50.298 should say to the environment and it's 00:30:48.169 --> 00:30:52.490 because of finger spritzing before we're 00:30:50.298 --> 00:30:54.859 not fit to lead an army on the march 00:30:52.490 --> 00:30:56.899 unless we are familiar with the face of 00:30:54.859 --> 00:31:00.528 the country it's mountains and forests 00:30:56.898 --> 00:31:03.349 its pitfalls and precipices its marshes 00:31:00.528 --> 00:31:07.519 and swamps familiarizing yourself with 00:31:03.349 --> 00:31:08.299 the terrain and your environment as much 00:31:07.519 --> 00:31:10.940 as you can 00:31:08.299 --> 00:31:12.500 is very important this doesn't 00:31:10.940 --> 00:31:14.840 necessarily mean you overthink it and 00:31:12.500 --> 00:31:16.609 you dedicate all your time to 00:31:14.839 --> 00:31:19.970 familiarizing yourself before you take 00:31:16.609 --> 00:31:23.089 action but instead it's worth developing 00:31:19.970 --> 00:31:25.309 the ability to familiarize your self in 00:31:23.089 --> 00:31:28.089 the environment by taking action because 00:31:25.309 --> 00:31:30.799 there's way more dynamics at play 00:31:28.089 --> 00:31:33.259 sometimes the environment responds to 00:31:30.799 --> 00:31:35.119 certain actions that you take so what 00:31:33.259 --> 00:31:36.379 happens is by doing that action you stir 00:31:35.119 --> 00:31:39.529 up the environment and you see a certain 00:31:36.380 --> 00:31:41.030 kind of response so by analyzing the 00:31:39.529 --> 00:31:43.609 terrain and everything and then seeing 00:31:41.029 --> 00:31:45.950 how everything responds based on 00:31:43.609 --> 00:31:47.449 different kinds of actions you're able 00:31:45.950 --> 00:31:50.960 to come up with different combinations 00:31:47.450 --> 00:31:53.600 and permutations to deploy as far as 00:31:50.960 --> 00:31:56.840 strategies towards your objective 00:31:53.599 --> 00:31:59.779 outcome let your plans be dark and 00:31:56.839 --> 00:32:03.379 impenetrable as night and when you move 00:31:59.779 --> 00:32:05.599 fall like a thunderbolt so to put up 00:32:03.380 --> 00:32:07.970 unnecessary resistance or to remove 00:32:05.599 --> 00:32:11.119 unnecessary resistance work in the 00:32:07.970 --> 00:32:13.069 backgrounds reveal very little of what 00:32:11.119 --> 00:32:14.689 you're trying to do because that what 00:32:13.069 --> 00:32:16.339 you're trying to reveal to somebody or 00:32:14.690 --> 00:32:18.680 what you're revealing to somebody will 00:32:16.339 --> 00:32:21.799 be used against you too by your 00:32:18.680 --> 00:32:24.049 competition so when you work in the 00:32:21.799 --> 00:32:25.819 background you're being humble you're 00:32:24.049 --> 00:32:28.519 looking at your outcome and your focus 00:32:25.819 --> 00:32:31.700 on the outcome and you're not interested 00:32:28.519 --> 00:32:35.150 in what other people think of you or how 00:32:31.700 --> 00:32:37.309 you look to others instead you do your 00:32:35.150 --> 00:32:41.780 daily disciplines you do your work and 00:32:37.309 --> 00:32:45.079 it's done in silence in quiet and it 00:32:41.779 --> 00:32:47.569 moves forward what needs to move forward 00:32:45.079 --> 00:32:49.909 to make the outcome possible and what 00:32:47.569 --> 00:32:51.649 needs to be revealed is revealed so 00:32:49.910 --> 00:32:54.980 think about that for a moment what you 00:32:51.650 --> 00:32:58.910 reveal should be revealed for strategic 00:32:54.980 --> 00:33:02.750 reasons either for reasons to recruit 00:32:58.910 --> 00:33:05.720 more people into your objective or to 00:33:02.750 --> 00:33:07.430 reveal certain kinds of stimulus to the 00:33:05.720 --> 00:33:08.990 environment in which you you look at the 00:33:07.430 --> 00:33:11.570 response you get and you adjust from 00:33:08.990 --> 00:33:13.990 there or to create a form of deception 00:33:11.569 --> 00:33:17.000 for your enemies who try to take you out 00:33:13.990 --> 00:33:19.819 but the moves that don't need to be 00:33:17.000 --> 00:33:22.160 revealed happen in silence those are the 00:33:19.819 --> 00:33:24.609 ones that move everything forward 00:33:22.160 --> 00:33:27.140 and as they move everything forward 00:33:24.609 --> 00:33:29.389 essentially all the facade all that you 00:33:27.140 --> 00:33:32.210 know surface level stub is looked at the 00:33:29.390 --> 00:33:34.610 way it's supposed to be looked at and it 00:33:32.210 --> 00:33:35.840 appears even to your competitors and 00:33:34.609 --> 00:33:37.129 your enemies that you're not making any 00:33:35.839 --> 00:33:38.539 progress but it turns out that 00:33:37.130 --> 00:33:41.660 underground you're making a lot of 00:33:38.539 --> 00:33:44.119 progress now a soldier's spirit is 00:33:41.660 --> 00:33:46.759 keenest in the morning by noonday it has 00:33:44.119 --> 00:33:49.639 began to flag and in the evening his 00:33:46.759 --> 00:33:52.609 mind is bent only on returning to camp a 00:33:49.640 --> 00:33:55.850 clever general therefore avoids an army 00:33:52.609 --> 00:33:57.799 when its spirit is keen but attacks when 00:33:55.849 --> 00:34:01.429 it's sluggish and inclined to return 00:33:57.799 --> 00:34:02.839 this is the art of studying moods it's a 00:34:01.430 --> 00:34:06.560 very self explanatory we've already 00:34:02.839 --> 00:34:10.309 covered that variations in tactics there 00:34:06.559 --> 00:34:13.059 are five dangerous faults which may 00:34:10.309 --> 00:34:16.398 affect a general number one recklessness 00:34:13.059 --> 00:34:19.869 which leads to destruction cowardice 00:34:16.398 --> 00:34:23.349 which leads to capture a hasty temper 00:34:19.869 --> 00:34:26.750 which can be provoked by insults a 00:34:23.349 --> 00:34:30.668 delicacy of honor which is sensitive to 00:34:26.750 --> 00:34:33.340 shame so these are applicable in 00:34:30.668 --> 00:34:36.289 business when dealing with people 00:34:33.340 --> 00:34:39.649 relationships and so forth how many 00:34:36.289 --> 00:34:43.039 times do we act inappropriately or fail 00:34:39.648 --> 00:34:45.518 to act as a result of this you can use 00:34:43.039 --> 00:34:48.550 these as a checklist actually to 00:34:45.518 --> 00:34:51.619 understand your actions or lack thereof 00:34:48.550 --> 00:34:53.899 the art of war teaches us not to rely on 00:34:51.619 --> 00:34:57.079 the likelihood of the enemy's not coming 00:34:53.898 --> 00:35:00.409 but on our own readiness to receive him 00:34:57.079 --> 00:35:03.289 not on the chance of his not attacking 00:35:00.409 --> 00:35:09.259 but rather on the fact that we have made 00:35:03.289 --> 00:35:11.300 our position unassailable so essentially 00:35:09.260 --> 00:35:13.910 what this means is that you've always 00:35:11.300 --> 00:35:17.810 got to be prepared you've always got to 00:35:13.909 --> 00:35:20.179 be as efficient with what you do how you 00:35:17.809 --> 00:35:23.119 work with your team you're learning 00:35:20.179 --> 00:35:25.669 you're studying and essentially your 00:35:23.119 --> 00:35:27.529 ability to think logically and 00:35:25.670 --> 00:35:30.170 critically as well as being present to 00:35:27.530 --> 00:35:32.240 the moment understanding the forces and 00:35:30.170 --> 00:35:35.510 dynamics in play and essentially just 00:35:32.239 --> 00:35:38.059 educating yourself through real life 00:35:35.510 --> 00:35:39.860 taking and the results you get based on 00:35:38.059 --> 00:35:42.440 the actions you take from the 00:35:39.860 --> 00:35:44.930 environment and your competitors and so 00:35:42.440 --> 00:35:48.170 forth and not leaving things up to 00:35:44.929 --> 00:35:50.690 chance and not being slack on the areas 00:35:48.170 --> 00:35:53.180 that you need to improve on if you see 00:35:50.690 --> 00:35:55.240 weaknesses go to work and improve those 00:35:53.179 --> 00:35:57.799 weaknesses improve them right away 00:35:55.239 --> 00:36:00.589 prioritize and focus on the ones that 00:35:57.800 --> 00:36:02.420 produce the greatest output or the ones 00:36:00.590 --> 00:36:04.220 that have your greatest weaknesses that 00:36:02.420 --> 00:36:06.320 can be exploited focus on those first 00:36:04.219 --> 00:36:08.899 but make sure you address everything 00:36:06.320 --> 00:36:11.870 with time and try to do it as fast as 00:36:08.900 --> 00:36:13.639 you can because if you are ready you 00:36:11.869 --> 00:36:16.250 don't have to get ready when the enemy 00:36:13.639 --> 00:36:17.839 shows up when the enemy shows up they'll 00:36:16.250 --> 00:36:19.789 see how strong you are and they'll turn 00:36:17.840 --> 00:36:21.590 around and go away because a lot of 00:36:19.789 --> 00:36:23.840 times they're looking to fight you where 00:36:21.590 --> 00:36:25.460 you're weak if they know you can win on 00:36:23.840 --> 00:36:26.840 the flip side I mention this earlier you 00:36:25.460 --> 00:36:28.760 don't fight battles where you know 00:36:26.840 --> 00:36:30.440 you're going to lose if they know that 00:36:28.760 --> 00:36:32.750 they're going to lose they're not going 00:36:30.440 --> 00:36:34.309 to fight you and thus your preparation 00:36:32.750 --> 00:36:36.619 your discipline and everything will 00:36:34.309 --> 00:36:39.949 prevent a lot of attacks that would have 00:36:36.619 --> 00:36:42.639 possibly come to you how to result as a 00:36:39.949 --> 00:36:45.889 result or as a result I should say of 00:36:42.639 --> 00:36:47.779 all the preparation and proactiveness 00:36:45.889 --> 00:36:49.129 that you've taken in everything you do 00:36:47.780 --> 00:36:52.460 because I believe how you do one thing 00:36:49.130 --> 00:36:55.910 is how you do everything the army on the 00:36:52.460 --> 00:36:58.159 march if in training soldiers commands 00:36:55.909 --> 00:37:00.799 are habitually enforced the army will be 00:36:58.159 --> 00:37:05.269 well-disciplined if not its discipline 00:37:00.800 --> 00:37:07.370 will be bad consistency with your people 00:37:05.269 --> 00:37:10.670 is very important if you put a process 00:37:07.369 --> 00:37:12.559 in place until you actually say the 00:37:10.670 --> 00:37:14.720 process is going to end you have to be 00:37:12.559 --> 00:37:16.340 consistent with it because if you're not 00:37:14.719 --> 00:37:18.199 consistent with it they're not going to 00:37:16.340 --> 00:37:19.550 have any respect for you they're going 00:37:18.199 --> 00:37:21.259 to say that then this is a weak area 00:37:19.550 --> 00:37:22.789 this person has a weak area and they 00:37:21.260 --> 00:37:24.890 have probably way more weak areas and I 00:37:22.789 --> 00:37:28.460 don't see that person as a leader a 00:37:24.889 --> 00:37:31.549 leader goes for first and enforces 00:37:28.460 --> 00:37:33.139 certain commands and habits and put 00:37:31.550 --> 00:37:35.810 systems and processes in place to make 00:37:33.139 --> 00:37:37.789 sure it's consistent as much as possible 00:37:35.809 --> 00:37:40.429 the more there is consistently 00:37:37.789 --> 00:37:43.309 consistency the more respect there is 00:37:40.429 --> 00:37:45.440 but if there is slack the respect will 00:37:43.309 --> 00:37:47.929 be lost and the army will follow suit 00:37:45.440 --> 00:37:48.980 they'll think it's okay to not have 00:37:47.929 --> 00:37:52.129 self-discipline 00:37:48.980 --> 00:37:53.449 and the processes that they deploy don't 00:37:52.130 --> 00:37:55.519 matter either for the people that they 00:37:53.449 --> 00:37:58.699 deploy them to and it's going to be a 00:37:55.519 --> 00:38:00.230 chain of chaos and not in the type of 00:37:58.699 --> 00:38:02.629 chaos and I mentioned earlier that grows 00:38:00.230 --> 00:38:05.240 you but a chaos that essentially will 00:38:02.630 --> 00:38:07.760 bring your organization down if a 00:38:05.239 --> 00:38:09.799 general shows confidence in his men but 00:38:07.760 --> 00:38:13.220 always insists on his orders being 00:38:09.800 --> 00:38:16.039 obeyed the gain will be mutual so again 00:38:13.219 --> 00:38:17.839 having confidence in people is trusting 00:38:16.039 --> 00:38:20.380 but that doesn't mean you don't have 00:38:17.840 --> 00:38:23.090 reports and processes in place that 00:38:20.380 --> 00:38:26.030 keeps your finger on the pulse so you 00:38:23.090 --> 00:38:27.710 can understand what's going on and then 00:38:26.030 --> 00:38:31.130 based on what's going on you make 00:38:27.710 --> 00:38:33.170 decisions so your order is essentially 00:38:31.130 --> 00:38:35.500 are being obeyed but they're not doing 00:38:33.170 --> 00:38:38.659 in a way when it makes the person feel 00:38:35.500 --> 00:38:40.670 restrained you have to believe in them 00:38:38.659 --> 00:38:42.618 but you also have to understand that 00:38:40.670 --> 00:38:44.420 there's human nature and you have to put 00:38:42.619 --> 00:38:48.980 things in place to prevent the bad 00:38:44.420 --> 00:38:51.079 behaviors terrain if fighting is sure to 00:38:48.980 --> 00:38:53.090 result in victory then you must fight 00:38:51.079 --> 00:38:55.159 even though the ruler forbid it if 00:38:53.090 --> 00:38:57.019 fighting will not result in victory then 00:38:55.159 --> 00:38:59.509 you must not fight even at the rulers 00:38:57.019 --> 00:39:01.670 bidding so this is where you have to be 00:38:59.510 --> 00:39:03.350 able to use your own judgment sometimes 00:39:01.670 --> 00:39:06.920 you're going to have to break the rules 00:39:03.349 --> 00:39:10.940 that's okay if the breaking of the rule 00:39:06.920 --> 00:39:13.670 provides the victory then you should do 00:39:10.940 --> 00:39:16.820 it and if the breaking of the rule has 00:39:13.670 --> 00:39:19.760 no consequences then you should do it 00:39:16.820 --> 00:39:21.490 now there's many nuances to this but 00:39:19.760 --> 00:39:23.810 that's essentially what it's getting at 00:39:21.489 --> 00:39:25.759 sometimes the strategists might deploy a 00:39:23.809 --> 00:39:28.489 strategy out there and expect people to 00:39:25.760 --> 00:39:30.920 follow it if a person is out in the 00:39:28.489 --> 00:39:33.529 arena on the battlefield and they've 00:39:30.920 --> 00:39:36.800 encountered a scenario which they feel 00:39:33.530 --> 00:39:39.290 that most likely the person who gave the 00:39:36.800 --> 00:39:41.240 orders of strategist couldn't see it and 00:39:39.289 --> 00:39:42.829 they have to make a decision and they 00:39:41.239 --> 00:39:45.289 know that by making the decision it goes 00:39:42.829 --> 00:39:46.880 against the orders of the strategist but 00:39:45.289 --> 00:39:49.070 however it creates a victory then they 00:39:46.880 --> 00:39:52.250 should do it and the strategist should 00:39:49.070 --> 00:39:54.380 be able to empower his people or her 00:39:52.250 --> 00:39:57.559 people to be able to make decisions on 00:39:54.380 --> 00:40:00.050 their own if those kind of regards do 00:39:57.559 --> 00:40:02.358 show up regard your soldiers as your 00:40:00.050 --> 00:40:02.810 children and they will follow you into 00:40:02.358 --> 00:40:05.929 the deep 00:40:02.809 --> 00:40:08.210 valleys look upon them as your own loved 00:40:05.929 --> 00:40:12.079 sons and they will stand by you even 00:40:08.210 --> 00:40:15.260 unto death so this is important to treat 00:40:12.079 --> 00:40:17.269 people in your organization like a 00:40:15.260 --> 00:40:19.460 family you have to be able to create 00:40:17.269 --> 00:40:20.690 that in your organization and you have 00:40:19.460 --> 00:40:22.460 to have a lot of respect for them and 00:40:20.690 --> 00:40:24.500 compassion for them and you have to be 00:40:22.460 --> 00:40:27.230 really interested in them doing better 00:40:24.500 --> 00:40:31.340 than you have done and it's interesting 00:40:27.230 --> 00:40:33.429 because by having this kind of view 00:40:31.340 --> 00:40:36.200 where you want them to do their best 00:40:33.429 --> 00:40:37.609 this it's paradoxical because they might 00:40:36.199 --> 00:40:39.739 actually leave you but because you've 00:40:37.610 --> 00:40:41.510 risen up so much that you care for their 00:40:39.739 --> 00:40:43.959 well-being they probably won't leave you 00:40:41.510 --> 00:40:46.880 because they recognize that you are a 00:40:43.960 --> 00:40:48.409 inspirational source a person in their 00:40:46.880 --> 00:40:50.450 life that actually really cares about 00:40:48.409 --> 00:40:51.769 them and that's kind of rare in 00:40:50.449 --> 00:40:55.009 organizations because a lot of people 00:40:51.769 --> 00:40:58.190 who run organizations they don't want 00:40:55.010 --> 00:40:59.270 people to leave because then you know 00:40:58.190 --> 00:41:00.619 they'll put all these systems in place 00:40:59.269 --> 00:41:02.570 to prevent people from leaving its 00:41:00.619 --> 00:41:05.269 scarcity thinking essentially they just 00:41:02.570 --> 00:41:07.309 want to keep people there and that 00:41:05.269 --> 00:41:08.630 restrains them and they don't feel like 00:41:07.309 --> 00:41:09.650 they're cared for the people in the 00:41:08.630 --> 00:41:11.900 organization don't feel like they're 00:41:09.650 --> 00:41:13.460 cared for and then what happens is they 00:41:11.900 --> 00:41:15.860 do end up leaving and ends up becoming a 00:41:13.460 --> 00:41:19.849 self-fulfilling prophecy however the 00:41:15.860 --> 00:41:23.090 paradox of wanting the best for your 00:41:19.849 --> 00:41:24.940 people even more so that if they leave 00:41:23.090 --> 00:41:28.039 you you will still be happy for them 00:41:24.940 --> 00:41:30.349 grows and builds the organization to 00:41:28.039 --> 00:41:31.460 such a high level that they can't leave 00:41:30.349 --> 00:41:32.929 you and if they do leave you they'll 00:41:31.460 --> 00:41:35.780 figure out some partnership with you in 00:41:32.929 --> 00:41:38.449 which both parties will win hence the 00:41:35.780 --> 00:41:41.120 same if you know the enemy and know 00:41:38.449 --> 00:41:43.219 yourself your victory will not stand in 00:41:41.119 --> 00:41:46.509 doubt if you know heaven and you know 00:41:43.219 --> 00:41:49.609 earth you may make your victory complete 00:41:46.510 --> 00:41:51.950 this is again about knowing what battles 00:41:49.610 --> 00:41:55.309 you should fight studying the components 00:41:51.949 --> 00:41:57.139 of your enemy your competitors etc and 00:41:55.309 --> 00:41:59.719 understanding where your strengths and 00:41:57.139 --> 00:42:01.759 weaknesses are and focusing if you're 00:41:59.719 --> 00:42:03.980 going to battle them on their weaknesses 00:42:01.760 --> 00:42:05.360 with your strings understanding what 00:42:03.980 --> 00:42:08.150 your weaknesses are and they're going to 00:42:05.360 --> 00:42:10.460 essentially attack your weaknesses with 00:42:08.150 --> 00:42:13.579 their strengths to put up defensive or 00:42:10.460 --> 00:42:15.679 deceptive methods to deflect the 00:42:13.579 --> 00:42:17.150 awareness on your weaknesses and put 00:42:15.679 --> 00:42:20.269 that awareness on your strengths they 00:42:17.150 --> 00:42:21.588 try to attack you with arrogance on your 00:42:20.269 --> 00:42:23.920 strengths but meanwhile you're strong 00:42:21.588 --> 00:42:25.578 there because you have essentially 00:42:23.920 --> 00:42:26.300 smokescreen them to go in a different 00:42:25.579 --> 00:42:29.119 direction 00:42:26.300 --> 00:42:32.030 that is all the kind of things that's 00:42:29.119 --> 00:42:34.430 important to understand prior to getting 00:42:32.030 --> 00:42:37.069 into battle prior to going into the 00:42:34.429 --> 00:42:39.139 environment now a lot of times you can't 00:42:37.068 --> 00:42:41.690 get all that data but the objective is 00:42:39.139 --> 00:42:46.039 to get as much of that data as possible 00:42:41.690 --> 00:42:48.500 and if you need to fight a battle try to 00:42:46.039 --> 00:42:50.690 put it more in your favor as possible 00:42:48.500 --> 00:42:52.130 and that comes as a result by knowing 00:42:50.690 --> 00:42:55.338 yourself your strengths your weaknesses 00:42:52.130 --> 00:42:58.519 your people and so forth that go to 00:42:55.338 --> 00:43:02.299 battle with you and that same of the 00:42:58.519 --> 00:43:03.739 opponent the nine situations throw your 00:43:02.300 --> 00:43:05.750 soldiers into positions where there is 00:43:03.739 --> 00:43:08.118 no escape and they will prefer death to 00:43:05.750 --> 00:43:11.510 flight if they face death there's 00:43:08.119 --> 00:43:14.838 nothing they may not achieve officer 00:43:11.510 --> 00:43:17.540 officers and men alike will put forth 00:43:14.838 --> 00:43:19.308 their utmost strength this is called the 00:43:17.539 --> 00:43:20.630 death round strategy and the death 00:43:19.309 --> 00:43:23.089 ground strategy is something we can 00:43:20.630 --> 00:43:26.180 actually do for ourselves we can take 00:43:23.088 --> 00:43:29.838 ourselves from the comfort and luxury of 00:43:26.179 --> 00:43:32.088 escaping out of the battle and actually 00:43:29.838 --> 00:43:34.219 place ourselves where we have to make 00:43:32.088 --> 00:43:38.058 out victorious we have to be victorious 00:43:34.219 --> 00:43:39.919 or we end up perishing now you could do 00:43:38.059 --> 00:43:41.240 this through accountability one of the 00:43:39.920 --> 00:43:43.700 things that I like to do is if I don't 00:43:41.239 --> 00:43:45.048 complete my list of tasks in my business 00:43:43.699 --> 00:43:46.250 for example by the end of day that have 00:43:45.048 --> 00:43:48.259 been outlined in the start of the day 00:43:46.250 --> 00:43:50.630 then I have to donate a certain amount 00:43:48.260 --> 00:43:52.640 of money to somebody a lot of different 00:43:50.630 --> 00:43:55.358 things that you can do that essentially 00:43:52.639 --> 00:43:58.338 causes you to feel the burn if you don't 00:43:55.358 --> 00:44:00.019 if you're not able to achieve the 00:43:58.338 --> 00:44:03.828 outcome and thus it'll motivate you and 00:44:00.019 --> 00:44:06.019 force you to do it and you can be very 00:44:03.829 --> 00:44:08.298 creative with this but we have to have 00:44:06.019 --> 00:44:11.469 something like that if we find ourselves 00:44:08.298 --> 00:44:14.809 constantly not hitting our objective 00:44:11.469 --> 00:44:17.209 prohibit taking the taking of omens and 00:44:14.809 --> 00:44:20.900 do away with superstitious doubts then 00:44:17.210 --> 00:44:23.599 until death itself comes no comity need 00:44:20.900 --> 00:44:26.139 be feared so one of the things that I 00:44:23.599 --> 00:44:28.700 like to do is avoid any type of 00:44:26.139 --> 00:44:29.359 superstitious doubts if something is 00:44:28.699 --> 00:44:31.039 superstitious 00:44:29.360 --> 00:44:32.780 is and it's going to help me think more 00:44:31.039 --> 00:44:34.880 empowered and it's going to move me 00:44:32.780 --> 00:44:36.980 forward then I'm going to accept it but 00:44:34.880 --> 00:44:38.599 if something says that I can't do what 00:44:36.980 --> 00:44:41.539 my grand strategy or my purpose in life 00:44:38.599 --> 00:44:42.920 is to be I'm not going to believe it the 00:44:41.539 --> 00:44:44.869 reason why I'm not going to do that is 00:44:42.920 --> 00:44:47.750 because it distorts the mind it's 00:44:44.869 --> 00:44:51.380 essentially a weakness when your brain 00:44:47.750 --> 00:44:54.019 is injected or infiltrated with a doubt 00:44:51.380 --> 00:44:56.090 or an idea that you can't achieve the 00:44:54.019 --> 00:44:58.940 outcome that you want by somebody else 00:44:56.090 --> 00:45:00.970 so the environment then what will happen 00:44:58.940 --> 00:45:03.619 is that you're going to look for ways to 00:45:00.969 --> 00:45:05.980 not get the outcome that you want so 00:45:03.619 --> 00:45:10.009 it's good to make sure that you only 00:45:05.980 --> 00:45:12.860 internalize the concepts that ensure you 00:45:10.010 --> 00:45:14.780 victory while being aware of the things 00:45:12.860 --> 00:45:17.960 that could hold you back or they could 00:45:14.780 --> 00:45:20.500 stand in your way but not becoming 00:45:17.960 --> 00:45:23.300 doubtful of yourself as a result of them 00:45:20.500 --> 00:45:26.000 next by altering his arrangements and 00:45:23.300 --> 00:45:29.990 changing his plans he keeps the enemy 00:45:26.000 --> 00:45:33.679 without definite knowledge by shifting 00:45:29.989 --> 00:45:37.009 his camp and taking securities roads he 00:45:33.679 --> 00:45:39.559 prevents his enemy from anticipating his 00:45:37.010 --> 00:45:42.650 purpose so essentially what this means 00:45:39.559 --> 00:45:47.000 is that you have to be able to 00:45:42.650 --> 00:45:48.590 constantly switch up the routine that 00:45:47.000 --> 00:45:50.780 you have in place if you're in a very 00:45:48.590 --> 00:45:52.070 competitive environment if you have a 00:45:50.780 --> 00:45:53.990 lot of people that are trying to take 00:45:52.070 --> 00:45:55.750 your position or if you have a lot of 00:45:53.989 --> 00:45:59.449 people that are trying to take you out 00:45:55.750 --> 00:46:02.480 not in a positive way then switching up 00:45:59.449 --> 00:46:04.579 your things that you do your routines 00:46:02.480 --> 00:46:07.519 your plans and everything like that will 00:46:04.579 --> 00:46:10.009 mix up your enemy they won't be able to 00:46:07.519 --> 00:46:12.230 figure you out and you might want to 00:46:10.010 --> 00:46:13.430 deploy some smokescreen strategies so 00:46:12.230 --> 00:46:15.860 that they think that they figured you 00:46:13.429 --> 00:46:17.989 out from a certain place only to have 00:46:15.860 --> 00:46:20.059 them be led astray and wasting their 00:46:17.989 --> 00:46:22.519 time essentially while you're actually 00:46:20.059 --> 00:46:24.679 making the moves that you need to make 00:46:22.519 --> 00:46:27.469 this goes back to what I talked about 00:46:24.679 --> 00:46:31.429 earlier where you have to be humble and 00:46:27.469 --> 00:46:34.309 not look for validation and certain 00:46:31.429 --> 00:46:35.539 kinds of approval from the environment 00:46:34.309 --> 00:46:38.329 and so forth you're essentially looking 00:46:35.539 --> 00:46:40.579 for objective data to help your strategy 00:46:38.329 --> 00:46:42.230 move forward and as a result of that 00:46:40.579 --> 00:46:42.809 you're going to have no need to one 00:46:42.230 --> 00:46:46.110 impress 00:46:42.809 --> 00:46:48.320 people and do things on in a environment 00:46:46.110 --> 00:46:50.010 people can see in a conspicuous way 00:46:48.320 --> 00:46:52.110 instead you're going to do it 00:46:50.010 --> 00:46:55.020 underground where people can't see and 00:46:52.110 --> 00:46:57.390 they're only going to know what you want 00:46:55.019 --> 00:46:59.250 them to know about you or what they need 00:46:57.389 --> 00:47:02.279 to know about you depending on what your 00:46:59.250 --> 00:47:04.949 strategic outcome is but your real grand 00:47:02.280 --> 00:47:06.810 strategy is done in silence and people 00:47:04.949 --> 00:47:08.789 can never figure you out even if they 00:47:06.809 --> 00:47:10.139 try their hardest they'll never be able 00:47:08.789 --> 00:47:12.059 to figure it out because when you know 00:47:10.139 --> 00:47:13.559 they're trying to figure you out you're 00:47:12.059 --> 00:47:18.449 going to give them certain information 00:47:13.559 --> 00:47:21.269 to lead them astray if the enemy leaves 00:47:18.449 --> 00:47:22.889 a door open you must Rush in so again 00:47:21.269 --> 00:47:24.719 when it comes to marketplace when it 00:47:22.889 --> 00:47:27.029 comes to competition your job is to 00:47:24.719 --> 00:47:29.879 exploit it and exploit it in a way 00:47:27.030 --> 00:47:32.370 obviously that's ethical but exploit it 00:47:29.880 --> 00:47:34.490 when it's open if you miss the 00:47:32.369 --> 00:47:38.069 opportunity you might not get it again 00:47:34.489 --> 00:47:38.639 every market or every competitor even 00:47:38.070 --> 00:47:41.400 yourself 00:47:38.639 --> 00:47:43.109 it's very unlikely that you're going to 00:47:41.400 --> 00:47:44.970 be a hundred percent spot on with 00:47:43.110 --> 00:47:45.480 everything you do like it's very 00:47:44.969 --> 00:47:48.750 unlikely 00:47:45.480 --> 00:47:50.969 so there are exploits there are weak 00:47:48.750 --> 00:47:53.159 areas you have to train yourself to be 00:47:50.969 --> 00:47:55.409 able to look for the exploits and the 00:47:53.159 --> 00:47:57.690 weak areas train yourself to do that in 00:47:55.409 --> 00:48:00.929 people and doesn't mean you actually act 00:47:57.690 --> 00:48:03.030 on the exploits and the weak areas but 00:48:00.929 --> 00:48:05.190 you study how to look for exploits in 00:48:03.030 --> 00:48:07.170 weak areas and if you need to act on 00:48:05.190 --> 00:48:09.900 them you do it if it's going to 00:48:07.170 --> 00:48:12.630 essentially hold you back if that person 00:48:09.900 --> 00:48:14.190 is trying to hold you back or if you 00:48:12.630 --> 00:48:15.990 need to so you can move the position 00:48:14.190 --> 00:48:17.190 forward again make sure that you're 00:48:15.989 --> 00:48:19.559 being ethical when you do this because 00:48:17.190 --> 00:48:23.360 there's repercussions in areas like 00:48:19.559 --> 00:48:27.690 business and so forth so the key here is 00:48:23.360 --> 00:48:30.450 understanding how to determine what an 00:48:27.690 --> 00:48:32.369 exploit is and where a door is left open 00:48:30.449 --> 00:48:34.289 and figure out how you can get in there 00:48:32.369 --> 00:48:35.969 in many different areas of your life and 00:48:34.289 --> 00:48:41.099 then knowing when to do it and when not 00:48:35.969 --> 00:48:43.739 to do it next the attack of fire move 00:48:41.099 --> 00:48:45.299 not unless you see an advantage use not 00:48:43.739 --> 00:48:48.449 your troops unless there is something to 00:48:45.300 --> 00:48:50.820 be gained fight not unless the position 00:48:48.449 --> 00:48:53.609 is critical you have time you have 00:48:50.820 --> 00:48:56.200 energy you have opportunity cost you 00:48:53.610 --> 00:48:58.510 have resources and you have 00:48:56.199 --> 00:49:00.219 be able to work with these if you don't 00:48:58.510 --> 00:49:02.109 know how to work with them you're going 00:49:00.219 --> 00:49:03.879 to exhaust yourself and you're not going 00:49:02.108 --> 00:49:06.519 to achieve your grand strategy same 00:49:03.880 --> 00:49:09.039 thing applies to business if you see an 00:49:06.519 --> 00:49:11.050 advantage then you move forward if you 00:49:09.039 --> 00:49:12.579 don't see an advantage why would you 00:49:11.050 --> 00:49:14.050 move forward in that thing when there's 00:49:12.579 --> 00:49:16.390 probably other things that you can do 00:49:14.050 --> 00:49:18.519 that there is advantage try to focus on 00:49:16.389 --> 00:49:21.848 things that have the advantage and then 00:49:18.519 --> 00:49:25.179 require as minimum input that can 00:49:21.849 --> 00:49:27.099 produce maximum output as possible again 00:49:25.179 --> 00:49:28.719 I talked about this earlier in the 00:49:27.099 --> 00:49:31.960 example when I brought up a Daymond John 00:49:28.719 --> 00:49:34.598 said about opportunity one step away 00:49:31.960 --> 00:49:38.800 from the money in the sense that you're 00:49:34.599 --> 00:49:39.820 looking for opportunities that are not 00:49:38.800 --> 00:49:42.339 like get-rich-quick 00:49:39.820 --> 00:49:45.510 but essentially opportunities that are 00:49:42.338 --> 00:49:49.230 arbitrage or that can easily be captured 00:49:45.510 --> 00:49:52.599 from the environment and executed upon 00:49:49.230 --> 00:49:53.679 instead of creating this complex process 00:49:52.599 --> 00:49:57.070 and all these different things you got 00:49:53.679 --> 00:49:59.679 to do just to eventually and inevitably 00:49:57.070 --> 00:50:01.809 hit the same outcome of the same level 00:49:59.679 --> 00:50:04.328 of profitability that you could have hit 00:50:01.809 --> 00:50:06.759 had you had shifted your thinking more 00:50:04.329 --> 00:50:10.210 into a different direction where you 00:50:06.760 --> 00:50:12.819 move only on advantages okay and again 00:50:10.210 --> 00:50:17.260 your troops and your people are valuable 00:50:12.818 --> 00:50:19.239 resources you have to be able to move 00:50:17.260 --> 00:50:21.160 towards an advantage as quick as 00:50:19.239 --> 00:50:22.809 possible so you can get that outcome so 00:50:21.159 --> 00:50:24.608 you can gather more resources so you can 00:50:22.809 --> 00:50:26.920 build your troops further and then the 00:50:24.608 --> 00:50:31.179 same applies to them you have to instill 00:50:26.920 --> 00:50:33.670 that philosophy in them and a lot of 00:50:31.179 --> 00:50:35.289 times fighting is not necessary you know 00:50:33.670 --> 00:50:38.260 sons who talked about this even though 00:50:35.289 --> 00:50:42.009 this book is about war essentially the 00:50:38.260 --> 00:50:44.980 the ideal goal is to win the war without 00:50:42.010 --> 00:50:47.410 any casualties or to win the war with 00:50:44.980 --> 00:50:49.150 the fewest amount of casualties not just 00:50:47.409 --> 00:50:52.328 you know brute force go at it this is 00:50:49.150 --> 00:50:55.720 strategy strategy's not done that way so 00:50:52.329 --> 00:50:59.109 you don't need to fight battles unless 00:50:55.719 --> 00:51:02.919 it's absolutely critical because those 00:50:59.108 --> 00:51:04.598 battles can be costly and you only fight 00:51:02.920 --> 00:51:07.930 the battles if you know you're going to 00:51:04.599 --> 00:51:09.580 win or the odds are in favor if you have 00:51:07.929 --> 00:51:12.489 to fight a battle and the 00:51:09.579 --> 00:51:13.659 odds are not in favor well then maybe 00:51:12.489 --> 00:51:15.819 what you've done is you've not 00:51:13.659 --> 00:51:18.309 preemptively and proactively figured out 00:51:15.820 --> 00:51:20.440 all the dynamics at plate that got you 00:51:18.309 --> 00:51:22.389 into that in a situation that could be 00:51:20.440 --> 00:51:23.820 too late but that's why it's important 00:51:22.389 --> 00:51:26.230 to start now and work with what you have 00:51:23.820 --> 00:51:28.090 most likely we're not in a situation 00:51:26.230 --> 00:51:29.800 where it's do-or-die and there's things 00:51:28.090 --> 00:51:31.120 we can do to prevent ourselves from 00:51:29.800 --> 00:51:33.580 being a situation where it's do-or-die 00:51:31.119 --> 00:51:36.039 so the key is to focus on that right now 00:51:33.579 --> 00:51:38.829 and place ourselves in as many 00:51:36.039 --> 00:51:42.279 situations where it's advantageous but 00:51:38.829 --> 00:51:45.840 also in situations that we don't find 00:51:42.280 --> 00:51:48.310 ourselves in a critical need to fight 00:51:45.840 --> 00:51:50.530 again if it isn't if it is to your 00:51:48.309 --> 00:51:52.809 advantage make a move forward if it's 00:51:50.530 --> 00:51:56.110 not stay where you are one of my 00:51:52.809 --> 00:51:58.719 favorite sayings that I got when I was 00:51:56.110 --> 00:52:00.610 24 years old from very successful 00:51:58.719 --> 00:52:02.949 entrepreneur was I was around that age 00:52:00.610 --> 00:52:05.740 very successful he said when in doubt do 00:52:02.949 --> 00:52:07.449 nothing and I've been reflecting upon 00:52:05.739 --> 00:52:10.539 that for many years when in doubt do 00:52:07.449 --> 00:52:12.489 nothing and over the years I tend to 00:52:10.539 --> 00:52:14.110 implement it more and more and the 00:52:12.489 --> 00:52:16.389 reason why it took me so long to 00:52:14.110 --> 00:52:18.030 internalize it is because when you hear 00:52:16.389 --> 00:52:23.109 a very simple statement like that 00:52:18.030 --> 00:52:25.269 oftentimes we overthink it and we add 00:52:23.110 --> 00:52:27.730 more complexity to it and then we don't 00:52:25.269 --> 00:52:29.289 end up doing it but then as you move up 00:52:27.730 --> 00:52:30.940 to higher levels and you can handle a 00:52:29.289 --> 00:52:32.800 higher level of complexity in you place 00:52:30.940 --> 00:52:34.750 yourself in different environments and 00:52:32.800 --> 00:52:36.519 you study these philosophies and you see 00:52:34.750 --> 00:52:38.590 how they work in in the world and so 00:52:36.519 --> 00:52:41.679 forth you realize that those very 00:52:38.590 --> 00:52:45.400 simplistic truth are oftentimes the way 00:52:41.679 --> 00:52:48.399 to go so when you're in doubt there's 00:52:45.400 --> 00:52:49.539 probably some aspect of whatever it is 00:52:48.400 --> 00:52:52.480 that you want to do that you're not 00:52:49.539 --> 00:52:56.619 analyzing or figuring out or being aware 00:52:52.480 --> 00:52:58.659 of that essentially if you execute on it 00:52:56.619 --> 00:53:00.759 it's not going to result in a favorable 00:52:58.659 --> 00:53:02.469 outcome so what I try to do is I try to 00:53:00.760 --> 00:53:04.650 place myself in as many situations that 00:53:02.469 --> 00:53:07.209 if I execute upon them there's no doubt 00:53:04.650 --> 00:53:09.340 but if there is a doubt I don't execute 00:53:07.210 --> 00:53:10.780 upon it because in any given moment of 00:53:09.340 --> 00:53:12.640 time you can either go left or right 00:53:10.780 --> 00:53:14.110 okay they're you right now listening to 00:53:12.639 --> 00:53:16.599 this you can stop and do something else 00:53:14.110 --> 00:53:17.890 or you could do something outside of 00:53:16.599 --> 00:53:20.079 whatever else you were going to do is 00:53:17.889 --> 00:53:21.549 only like you know few choices that you 00:53:20.079 --> 00:53:23.469 can make but each of those choices have 00:53:21.550 --> 00:53:26.500 a trickle effect of other choice 00:53:23.469 --> 00:53:27.939 and so forth so there's no point in like 00:53:26.500 --> 00:53:29.739 doubting something and sitting on that 00:53:27.940 --> 00:53:32.200 doubt because it just burns the mental 00:53:29.739 --> 00:53:33.819 resources instead it's better to be 00:53:32.199 --> 00:53:35.858 analytical about it and think about what 00:53:33.820 --> 00:53:37.420 the what the implications are and so 00:53:35.858 --> 00:53:39.369 forth but just simply doubting something 00:53:37.420 --> 00:53:40.930 and executing upon it when there are 00:53:39.369 --> 00:53:43.420 things that you can execute upon that 00:53:40.929 --> 00:53:44.858 have no doubt that are no-brainers that 00:53:43.420 --> 00:53:48.849 will produce a result isn't it better to 00:53:44.858 --> 00:53:50.949 do that use the spies knowledge of the 00:53:48.849 --> 00:53:53.500 enemy's dispositions can be obtained 00:53:50.949 --> 00:53:57.489 from other men hence the use of spies of 00:53:53.500 --> 00:54:00.099 whom there are five classes local spies 00:53:57.489 --> 00:54:02.379 having local spies means employing the 00:54:00.099 --> 00:54:05.230 services of the inhabitants of a 00:54:02.380 --> 00:54:08.349 district inward spies having inward 00:54:05.230 --> 00:54:11.920 spies making use of officials of the 00:54:08.349 --> 00:54:13.900 enemy converted spies having converted 00:54:11.920 --> 00:54:15.550 spies getting hold of the enemy's spies 00:54:13.900 --> 00:54:20.289 and using them for your own purpose 00:54:15.550 --> 00:54:22.690 doomed spies having doomed spies doing 00:54:20.289 --> 00:54:25.809 things openly for purposes of deception 00:54:22.690 --> 00:54:29.380 and allowing our spies to note of them 00:54:25.809 --> 00:54:32.500 and report them to the enemy surviving 00:54:29.380 --> 00:54:34.660 spies surviving spies finally are those 00:54:32.500 --> 00:54:39.880 who bring back news from the enemy's 00:54:34.659 --> 00:54:42.670 camp so different kinds of spies and the 00:54:39.880 --> 00:54:46.358 spies essentially is designed to help 00:54:42.670 --> 00:54:49.240 you understand the enemy again know 00:54:46.358 --> 00:54:50.710 yourself and know your enemy you have to 00:54:49.239 --> 00:54:51.479 know yourself and you have to know who 00:54:50.710 --> 00:54:54.490 you're up against 00:54:51.480 --> 00:54:57.309 now there's also the enemy within 00:54:54.489 --> 00:54:59.649 yourself and figure out some creative 00:54:57.309 --> 00:55:02.108 ways to infiltrate the enemy within 00:54:59.650 --> 00:55:04.240 yourself which is your own ego study 00:55:02.108 --> 00:55:06.039 yourself and then study your external 00:55:04.239 --> 00:55:07.348 world that's how you know yourself 00:55:06.039 --> 00:55:09.338 that's how you know your external world 00:55:07.349 --> 00:55:12.010 that's how you know the people because 00:55:09.338 --> 00:55:14.559 just as we go back to the beginning of 00:55:12.010 --> 00:55:17.140 the book all warfare is fought on 00:55:14.559 --> 00:55:18.880 deception so that means most likely 00:55:17.139 --> 00:55:20.019 you're being deceived by the people in 00:55:18.880 --> 00:55:23.400 front of you and again it's not about 00:55:20.019 --> 00:55:26.559 being paranoid but rather being 00:55:23.400 --> 00:55:28.269 objective and focused and aware that 00:55:26.559 --> 00:55:30.699 these dynamics exist and it's a way of 00:55:28.269 --> 00:55:32.619 life and if you want to rise up to 00:55:30.699 --> 00:55:34.598 higher levels of success or you want to 00:55:32.619 --> 00:55:36.289 play in environments where there's high 00:55:34.599 --> 00:55:37.700 amounts of competition under 00:55:36.289 --> 00:55:40.099 stand that this stuff is being used 00:55:37.699 --> 00:55:41.929 don't be in denial about it and then 00:55:40.099 --> 00:55:45.199 figure out ways to work with it so you 00:55:41.929 --> 00:55:47.809 can come out advantageous the enemy 00:55:45.199 --> 00:55:50.210 spies who have come to spy on us must be 00:55:47.809 --> 00:55:53.570 sought out tempted with bribes led away 00:55:50.210 --> 00:55:55.820 and comfortably housed they will become 00:55:53.570 --> 00:56:00.860 converted spies and available for our 00:55:55.820 --> 00:56:03.350 own service so again know just as you 00:56:00.860 --> 00:56:05.510 are deploying methodologies to research 00:56:03.349 --> 00:56:07.909 your competition other people are doing 00:56:05.510 --> 00:56:09.200 the same to you and there's many 00:56:07.909 --> 00:56:11.539 different ways of working with the 00:56:09.199 --> 00:56:14.419 people that they sent to you so that 00:56:11.539 --> 00:56:17.119 they can give them misinformation or 00:56:14.420 --> 00:56:19.639 give you information from your 00:56:17.119 --> 00:56:21.139 competitors and so forth hope you 00:56:19.639 --> 00:56:23.659 enjoyed this video this is a lot of 00:56:21.139 --> 00:56:26.659 information contained within this book 00:56:23.659 --> 00:56:28.159 and I'm not doing it any justice by just 00:56:26.659 --> 00:56:30.710 sharing these high-level points as you 00:56:28.159 --> 00:56:32.929 can see we've been discussing for about 00:56:30.710 --> 00:56:35.780 an hour and we've only covered like a 00:56:32.929 --> 00:56:38.299 handful of points here and essentially 00:56:35.780 --> 00:56:40.700 this book is something that you need to 00:56:38.300 --> 00:56:42.110 refer to as much as possible in 00:56:40.699 --> 00:56:44.149 different stages of your life to give 00:56:42.110 --> 00:56:46.789 you deeper level insights there's a lot 00:56:44.150 --> 00:56:49.519 more of insights if you go and study 00:56:46.789 --> 00:56:52.369 this book and again like I mentioned in 00:56:49.519 --> 00:56:54.530 the beginning studying war might not be 00:56:52.369 --> 00:56:56.329 in the top of the list for people but 00:56:54.530 --> 00:56:59.930 however I think it should be because it 00:56:56.329 --> 00:57:03.679 reveals an important aspect of human 00:56:59.929 --> 00:57:05.419 nature war does exist the war exists you 00:57:03.679 --> 00:57:06.909 know not just like traditional war what 00:57:05.420 --> 00:57:09.230 we actually consider war but 00:57:06.909 --> 00:57:12.859 competitiveness in business environments 00:57:09.230 --> 00:57:15.230 career social environments etc and the 00:57:12.860 --> 00:57:17.539 war in our own mind with our own ego and 00:57:15.230 --> 00:57:19.789 things like that do exist so we have to 00:57:17.539 --> 00:57:22.820 be able to study it understand it and 00:57:19.789 --> 00:57:25.789 apply it and be aware of the different 00:57:22.820 --> 00:57:26.630 aspects and refer to something like Sun 00:57:25.789 --> 00:57:31.009 Tzu's Art of War 00:57:26.630 --> 00:57:32.480 for insights and revelations for pieces 00:57:31.010 --> 00:57:33.530 that we might not have figured out yet 00:57:32.480 --> 00:57:35.480 because that's what this book is really 00:57:33.530 --> 00:57:37.190 helpful for if you want to copy this 00:57:35.480 --> 00:57:38.539 mind map it's in the bottom of this 00:57:37.190 --> 00:57:40.070 video in the link in the description 00:57:38.539 --> 00:57:41.239 thank you very much for watch this video 00:57:40.070 --> 00:57:43.780 I hope you enjoyed it I'll talk to you 00:57:41.239 --> 00:57:43.779 soon take care