1 00:00:00,060 --> 00:00:05,849 the art of war by Sun zu so this book is 2 00:00:02,520 --> 00:00:07,769 thousands of years old and it is a very 3 00:00:05,849 --> 00:00:10,410 insightful book because it not only 4 00:00:07,769 --> 00:00:14,849 tells you about the different strategies 5 00:00:10,410 --> 00:00:18,269 and insightful ideas behind war and the 6 00:00:14,849 --> 00:00:20,939 aspects directly related to war however 7 00:00:18,269 --> 00:00:24,268 it contains within a lot of information 8 00:00:20,939 --> 00:00:26,129 regarding on how to carry yourself in 9 00:00:24,268 --> 00:00:27,839 life and how to overcome one of the 10 00:00:26,129 --> 00:00:30,660 greatest obstacles that you have which 11 00:00:27,839 --> 00:00:31,890 is your own ego and aspects of your mind 12 00:00:30,660 --> 00:00:33,929 and your character that you're 13 00:00:31,890 --> 00:00:36,299 essentially in battle with that keeps 14 00:00:33,929 --> 00:00:37,649 you away from doing the things that you 15 00:00:36,299 --> 00:00:39,779 know you have to do to produce the 16 00:00:37,649 --> 00:00:41,399 results that you want it also helps you 17 00:00:39,780 --> 00:00:43,829 with dealing with day-to-day life 18 00:00:41,399 --> 00:00:46,410 dealing with people areas like business 19 00:00:43,829 --> 00:00:48,420 and career so what I've done is I've 20 00:00:46,409 --> 00:00:49,859 pulled some points out of the book and I 21 00:00:48,420 --> 00:00:51,780 want to share with you my insights and 22 00:00:49,859 --> 00:00:54,899 perspectives on this and we're going to 23 00:00:51,780 --> 00:00:57,660 go through each point that I gathered 24 00:00:54,899 --> 00:01:01,289 from the chapters it's 13 of them and 25 00:00:57,659 --> 00:01:04,649 each chapter contains a different topic 26 00:01:01,289 --> 00:01:06,650 and what it does is it explains you know 27 00:01:04,650 --> 00:01:09,750 the contents within it there's a lot of 28 00:01:06,650 --> 00:01:11,820 Proverbs and insightful information no 29 00:01:09,750 --> 00:01:13,290 matter where you are in your life it's 30 00:01:11,819 --> 00:01:15,719 worth reading this book because it's 31 00:01:13,290 --> 00:01:18,210 very revealing it tells you about what 32 00:01:15,719 --> 00:01:20,188 is happening to you from areas that 33 00:01:18,209 --> 00:01:21,989 you're not aware of in life because one 34 00:01:20,188 --> 00:01:24,719 of the important quotes on this book is 35 00:01:21,989 --> 00:01:27,390 all warfare is fought on deception or is 36 00:01:24,719 --> 00:01:28,828 based on deception and everyone is 37 00:01:27,390 --> 00:01:31,170 trying to get your attention in this 38 00:01:28,828 --> 00:01:33,478 world and essentially your attention is 39 00:01:31,170 --> 00:01:36,090 really valuable advertisers pay a lot of 40 00:01:33,478 --> 00:01:38,219 money to get your attention this can be 41 00:01:36,090 --> 00:01:39,990 beneficial because they can offer to you 42 00:01:38,219 --> 00:01:42,539 very valuable products and services but 43 00:01:39,989 --> 00:01:44,310 it can also be disadvantageous if it 44 00:01:42,540 --> 00:01:45,780 takes you away from your purpose or your 45 00:01:44,310 --> 00:01:48,810 grand strategy what you're trying to 46 00:01:45,780 --> 00:01:50,820 accomplish so if you understand the 47 00:01:48,810 --> 00:01:52,618 aspects of war and the strategies and 48 00:01:50,819 --> 00:01:55,529 the concepts of war then it will give 49 00:01:52,618 --> 00:01:58,680 you a deeper multi-level understanding 50 00:01:55,530 --> 00:02:00,810 of reality and yourself a lot of people 51 00:01:58,680 --> 00:02:02,430 shy away from the subject of war and 52 00:02:00,810 --> 00:02:04,799 I've never been one to do that because I 53 00:02:02,430 --> 00:02:07,380 realized that just about any type of 54 00:02:04,799 --> 00:02:10,179 information that is available is valid 55 00:02:07,379 --> 00:02:12,370 in certain areas and we need to learn 56 00:02:10,179 --> 00:02:14,799 understand from different sources even 57 00:02:12,370 --> 00:02:16,989 if areas we don't necessarily agree with 58 00:02:14,799 --> 00:02:18,819 there's a lot of different nuances and 59 00:02:16,989 --> 00:02:20,950 understandings but the important thing 60 00:02:18,818 --> 00:02:23,108 is we have to make peace with what we're 61 00:02:20,949 --> 00:02:25,328 reading and who we are as a person and 62 00:02:23,109 --> 00:02:27,189 one of the best ways to do that is to 63 00:02:25,329 --> 00:02:29,260 study very polarizing subjects so if 64 00:02:27,188 --> 00:02:31,810 you're not a kind of person that studies 65 00:02:29,259 --> 00:02:34,030 war for example or you are opposed to 66 00:02:31,810 --> 00:02:35,739 war that's actually worth reading the 67 00:02:34,030 --> 00:02:38,408 war manuals because you'll gain a lot of 68 00:02:35,739 --> 00:02:40,900 insights to yourself there's a saying 69 00:02:38,408 --> 00:02:43,239 that goes what you resist persists so 70 00:02:40,900 --> 00:02:45,579 the more you try to avoid studying 71 00:02:43,239 --> 00:02:47,560 certain subjects like war the harder it 72 00:02:45,579 --> 00:02:49,510 is for you to overcome the certain 73 00:02:47,560 --> 00:02:51,609 aspects of yourself that the strategies 74 00:02:49,509 --> 00:02:53,649 of war and the concepts covered within 75 00:02:51,609 --> 00:02:55,959 this book can help you overcome so you 76 00:02:53,650 --> 00:02:57,250 can reach an even higher level so I'm 77 00:02:55,959 --> 00:03:00,669 going to start with the points the first 78 00:02:57,250 --> 00:03:02,620 is all warfare is based on deception so 79 00:03:00,669 --> 00:03:03,700 again I'm going to apply this to life in 80 00:03:02,620 --> 00:03:05,530 general I'm not going to apply this to 81 00:03:03,699 --> 00:03:08,018 war might make some references 82 00:03:05,530 --> 00:03:10,030 but because the concepts and strategies 83 00:03:08,019 --> 00:03:12,069 that are contained within this book are 84 00:03:10,030 --> 00:03:12,968 applicable for day-to-day life so that's 85 00:03:12,068 --> 00:03:15,339 we're going to talk about from that 86 00:03:12,968 --> 00:03:18,158 perspective all warfare is based on 87 00:03:15,340 --> 00:03:20,139 deception so to me it's essentially this 88 00:03:18,158 --> 00:03:21,638 world we live in where everyone is 89 00:03:20,139 --> 00:03:23,919 trying to take your attention away from 90 00:03:21,639 --> 00:03:26,590 what you're doing and put it into their 91 00:03:23,919 --> 00:03:28,840 space so advertising for example or 92 00:03:26,590 --> 00:03:30,789 social media or different people are 93 00:03:28,840 --> 00:03:32,709 trying to take your attention away not 94 00:03:30,789 --> 00:03:34,179 necessarily from a sinister perspective 95 00:03:32,709 --> 00:03:36,370 but because they believe they know 96 00:03:34,180 --> 00:03:38,169 what's best for you and they're trying 97 00:03:36,370 --> 00:03:39,459 to take you towards your direction now 98 00:03:38,169 --> 00:03:41,319 this can be advantageous or 99 00:03:39,459 --> 00:03:44,139 disadvantageous a lot of times with the 100 00:03:41,318 --> 00:03:45,818 distractions we have nowadays in the 101 00:03:44,139 --> 00:03:47,620 realm of work for example career in 102 00:03:45,818 --> 00:03:49,568 business they're not very advantageous 103 00:03:47,620 --> 00:03:51,729 and even though the other person will 104 00:03:49,568 --> 00:03:54,399 tell you it's advantageous you in your 105 00:03:51,729 --> 00:03:56,199 heart note it's not advantageous so what 106 00:03:54,400 --> 00:03:58,680 you have to do is you have to put 107 00:03:56,199 --> 00:04:01,359 processes and systems in place to 108 00:03:58,680 --> 00:04:03,189 prevent your attention from going in a 109 00:04:01,359 --> 00:04:05,229 different direction and part of that is 110 00:04:03,188 --> 00:04:07,418 the understanding that all warfare is 111 00:04:05,229 --> 00:04:09,669 based on deception so a lot of things 112 00:04:07,419 --> 00:04:12,129 that you're attracted to are not 113 00:04:09,669 --> 00:04:13,840 necessarily beneficial for you if you 114 00:04:12,128 --> 00:04:15,668 see a very attractive person someone 115 00:04:13,840 --> 00:04:17,168 that you're attracted to understand 116 00:04:15,669 --> 00:04:19,358 something that that's only the surface 117 00:04:17,168 --> 00:04:22,089 what you see there's probably a lot more 118 00:04:19,358 --> 00:04:23,209 to them and a lot more aspects to who 119 00:04:22,089 --> 00:04:25,279 they are that 120 00:04:23,209 --> 00:04:26,750 she might not be beneficial for you okay 121 00:04:25,279 --> 00:04:29,029 so this can be true and it can be false 122 00:04:26,750 --> 00:04:30,949 also but you've got to look at where 123 00:04:29,029 --> 00:04:33,739 you're being deceived from seeing 124 00:04:30,949 --> 00:04:36,439 reality from seeing the truth and it's 125 00:04:33,740 --> 00:04:39,168 usually the things that trigger our 126 00:04:36,439 --> 00:04:41,478 fears and insecurities that pulls us 127 00:04:39,168 --> 00:04:43,129 towards a negative direction or in a 128 00:04:41,478 --> 00:04:45,879 direction that's not favorable to us 129 00:04:43,129 --> 00:04:48,889 next attack him where he is unprepared 130 00:04:45,879 --> 00:04:51,529 appear where you are not expected so 131 00:04:48,889 --> 00:04:53,750 again when you look at software or 132 00:04:51,529 --> 00:04:54,469 certain kinds of apps and Facebook and 133 00:04:53,750 --> 00:04:57,110 things like that 134 00:04:54,470 --> 00:04:59,120 they really understand this concept and 135 00:04:57,110 --> 00:05:00,919 they're really trying to you can say 136 00:04:59,120 --> 00:05:02,360 attack your mind and get you to go in a 137 00:05:00,918 --> 00:05:05,060 different direction when you are 138 00:05:02,360 --> 00:05:07,180 unprepared so the key is to set up 139 00:05:05,060 --> 00:05:09,110 things in your environment to avoid 140 00:05:07,180 --> 00:05:12,288 distraction to place yourself in 141 00:05:09,110 --> 00:05:14,870 environments that motivate and encourage 142 00:05:12,288 --> 00:05:17,060 a high level of focus from prevent and 143 00:05:14,870 --> 00:05:19,340 preventing yourself from being around 144 00:05:17,060 --> 00:05:20,810 people that essentially are looking to 145 00:05:19,339 --> 00:05:23,060 exploit you in a way that's not 146 00:05:20,810 --> 00:05:25,399 beneficial for you when you are 147 00:05:23,060 --> 00:05:27,259 unprepared people are not going to 148 00:05:25,399 --> 00:05:28,819 attack you where you're strong your mind 149 00:05:27,259 --> 00:05:30,530 is not going to be penetrated where 150 00:05:28,819 --> 00:05:33,439 you're strong it's always going to be in 151 00:05:30,529 --> 00:05:36,500 your weak areas and it's going to appear 152 00:05:33,439 --> 00:05:38,000 when you are not expecting it to appear 153 00:05:36,500 --> 00:05:40,310 so the important thing to understand is 154 00:05:38,000 --> 00:05:43,009 to look at all the different scenarios 155 00:05:40,310 --> 00:05:45,199 and situations in your life where you 156 00:05:43,009 --> 00:05:47,750 are unprepared and where you're not 157 00:05:45,199 --> 00:05:49,460 expecting distractions and things that 158 00:05:47,750 --> 00:05:52,459 will move you in a different direction 159 00:05:49,459 --> 00:05:54,288 again based on deception and figure out 160 00:05:52,459 --> 00:05:57,019 how you can remove those so you can 161 00:05:54,288 --> 00:06:00,439 focus on what really matters to you if 162 00:05:57,019 --> 00:06:02,508 your opponent is choleric temper seek to 163 00:06:00,439 --> 00:06:05,839 irritate him pretend to be weak that he 164 00:06:02,509 --> 00:06:08,479 may grow arrogant so again one of the 165 00:06:05,839 --> 00:06:12,228 things that takes us away from what we 166 00:06:08,478 --> 00:06:14,899 are trying to do is emotions people 167 00:06:12,228 --> 00:06:17,180 target our emotions advertisers target 168 00:06:14,899 --> 00:06:19,788 our emotions everything is designed to 169 00:06:17,180 --> 00:06:22,209 target your emotions and one of the most 170 00:06:19,788 --> 00:06:25,399 powerful emotions is anger and 171 00:06:22,209 --> 00:06:27,649 irritation so if people are angering you 172 00:06:25,399 --> 00:06:30,079 or irritating you take a step back and 173 00:06:27,649 --> 00:06:31,429 understand that they may or may not be 174 00:06:30,079 --> 00:06:33,968 aware of what they're doing but the 175 00:06:31,430 --> 00:06:36,740 bottom line is that it's impacting you 176 00:06:33,968 --> 00:06:38,529 so that what you have to do 177 00:06:36,740 --> 00:06:41,000 is remove yourself from those situations 178 00:06:38,529 --> 00:06:42,679 again pretend to be weak that he may 179 00:06:41,000 --> 00:06:45,769 grow arrogant so another thing is that 180 00:06:42,680 --> 00:06:47,478 on the offensive side you want to be 181 00:06:45,769 --> 00:06:50,990 humble you want to be a kind of person 182 00:06:47,478 --> 00:06:52,370 that is very you know pragmatic and 183 00:06:50,990 --> 00:06:54,710 going about your day to day activities 184 00:06:52,370 --> 00:06:56,478 because then what happens is that those 185 00:06:54,709 --> 00:06:58,430 that are sinister and out to get you 186 00:06:56,478 --> 00:07:00,649 they're going to grow arrogant they're 187 00:06:58,430 --> 00:07:02,120 going to create a false sense of 188 00:07:00,649 --> 00:07:03,348 identity that they're winning and so 189 00:07:02,120 --> 00:07:05,329 forth and that's going to eventually 190 00:07:03,348 --> 00:07:07,519 take them down now that's actually a 191 00:07:05,329 --> 00:07:10,158 good thing because when somebody does 192 00:07:07,519 --> 00:07:13,098 not get results based on reality and 193 00:07:10,158 --> 00:07:15,408 they get results based on arrogance and 194 00:07:13,098 --> 00:07:17,329 egotistical reasons then that's not 195 00:07:15,408 --> 00:07:19,189 serving people and they need to go down 196 00:07:17,329 --> 00:07:22,008 and one of the ways that you can 197 00:07:19,189 --> 00:07:23,839 facilitate that in a way that doesn't 198 00:07:22,009 --> 00:07:26,720 necessarily cause you to fight a battle 199 00:07:23,839 --> 00:07:29,239 with them is to be humble hold out baits 200 00:07:26,720 --> 00:07:32,120 to entice the enemy fiend disorder and 201 00:07:29,240 --> 00:07:33,530 crush them again people are using bait 202 00:07:32,120 --> 00:07:34,759 to try to Lou you in a different 203 00:07:33,529 --> 00:07:37,068 direction now I'm not saying these 204 00:07:34,759 --> 00:07:38,870 things to make the world seem like it's 205 00:07:37,069 --> 00:07:41,870 a negative place that's not what I'm 206 00:07:38,870 --> 00:07:43,750 saying the reality of these things do 207 00:07:41,870 --> 00:07:46,598 exist and what we have to do is 208 00:07:43,750 --> 00:07:50,620 proactively be responsible for 209 00:07:46,598 --> 00:07:53,120 protecting ourselves or protecting our 210 00:07:50,620 --> 00:07:54,918 attention in different areas that are 211 00:07:53,120 --> 00:07:57,740 important to us and understand when 212 00:07:54,918 --> 00:07:59,478 we're being baited by the enemy because 213 00:07:57,740 --> 00:08:00,860 the bait is going to take you astray 214 00:07:59,478 --> 00:08:05,269 it's going to lead you astray 215 00:08:00,860 --> 00:08:06,800 next waging war in war then let your 216 00:08:05,269 --> 00:08:10,310 objective be victory not lengthy 217 00:08:06,800 --> 00:08:11,900 campaigns so this is applicable in a lot 218 00:08:10,310 --> 00:08:14,060 of areas of life for example in business 219 00:08:11,899 --> 00:08:15,739 one of the things that I see people do 220 00:08:14,060 --> 00:08:18,158 in business is they create these lengthy 221 00:08:15,740 --> 00:08:20,120 campaigns these lengthy business 222 00:08:18,158 --> 00:08:21,439 objectives that take forever to 223 00:08:20,120 --> 00:08:25,189 implement in projects that are very 224 00:08:21,439 --> 00:08:27,560 complex and it prolongs the victory or 225 00:08:25,189 --> 00:08:29,629 even if they get there they screw it up 226 00:08:27,560 --> 00:08:32,089 because there's so much complexity to it 227 00:08:29,629 --> 00:08:35,028 and they don't end up actually getting 228 00:08:32,089 --> 00:08:38,390 the victory they end up losing so the 229 00:08:35,028 --> 00:08:39,889 ideal scenario is quick campaigns that 230 00:08:38,389 --> 00:08:42,620 are designed to victory one of the 231 00:08:39,889 --> 00:08:44,600 quickest routes to the end result I 232 00:08:42,620 --> 00:08:46,339 remember I was at an event and I heard 233 00:08:44,600 --> 00:08:48,889 Daymond John speak who was the founder 234 00:08:46,339 --> 00:08:50,360 of FUBU and he said he tries to be one 235 00:08:48,889 --> 00:08:51,828 step away from the money 236 00:08:50,360 --> 00:08:54,019 which essentially what that means is 237 00:08:51,828 --> 00:08:56,508 that you know and he's an investor he's 238 00:08:54,019 --> 00:08:58,938 looking for businesses that are quick 239 00:08:56,509 --> 00:09:01,249 and efficient to produce the outcome 240 00:08:58,938 --> 00:09:03,649 okay so you see the application here and 241 00:09:01,249 --> 00:09:06,019 it's not about creating these lengthy 242 00:09:03,649 --> 00:09:07,249 processes and lengthy steps to get to 243 00:09:06,019 --> 00:09:09,798 the end result because that just adds 244 00:09:07,249 --> 00:09:12,949 unnecessary complexity but for looking 245 00:09:09,798 --> 00:09:14,509 for the quick end result through a short 246 00:09:12,948 --> 00:09:16,729 and efficient campaign now this doesn't 247 00:09:14,509 --> 00:09:18,528 mean get-rich-quick or something that is 248 00:09:16,730 --> 00:09:20,659 essentially a trick that is not 249 00:09:18,528 --> 00:09:22,278 sustainable there's a balance here but 250 00:09:20,659 --> 00:09:23,899 it does mean that you can simplify the 251 00:09:22,278 --> 00:09:25,100 process and it doesn't have to be as 252 00:09:23,899 --> 00:09:28,879 lengthy as it should 253 00:09:25,100 --> 00:09:31,009 next attack by stratagem thus we may 254 00:09:28,879 --> 00:09:34,489 know there are five essentials for 255 00:09:31,009 --> 00:09:36,230 victory he will win who knows when to 256 00:09:34,489 --> 00:09:37,939 fight and when not to fight 257 00:09:36,230 --> 00:09:40,938 so essentially what that means is 258 00:09:37,938 --> 00:09:43,428 conserve your energy live to fight the 259 00:09:40,938 --> 00:09:45,889 battles that are worth fighting don't 260 00:09:43,428 --> 00:09:47,088 give your attention onto things that 261 00:09:45,889 --> 00:09:48,619 when you win 262 00:09:47,089 --> 00:09:50,089 they're just for egotistical reasons 263 00:09:48,619 --> 00:09:52,639 they're not actually moving your 264 00:09:50,089 --> 00:09:55,239 objective forward he will win who knows 265 00:09:52,639 --> 00:09:58,188 how to handle both superior and inferior 266 00:09:55,239 --> 00:10:00,230 forces so understand that some people 267 00:09:58,188 --> 00:10:02,269 are superior and some are inferior you 268 00:10:00,230 --> 00:10:04,668 need to be able to work with those 269 00:10:02,269 --> 00:10:07,339 energies to move your strategy forward 270 00:10:04,668 --> 00:10:09,708 again if you're focused on an objective 271 00:10:07,339 --> 00:10:12,949 outcome that is based on strategy and 272 00:10:09,708 --> 00:10:14,448 not based on egotistical reasons then 273 00:10:12,948 --> 00:10:15,948 you're going to see the possibilities 274 00:10:14,448 --> 00:10:18,139 and opportunities to work with these 275 00:10:15,948 --> 00:10:20,868 different superior and inferior forces 276 00:10:18,139 --> 00:10:23,028 when someone is superior to us we tend 277 00:10:20,869 --> 00:10:25,610 to put on a certain persona we try to 278 00:10:23,028 --> 00:10:27,230 impress them we end up doing things that 279 00:10:25,610 --> 00:10:29,659 don't necessarily move our objective 280 00:10:27,230 --> 00:10:31,579 forward when someone is inferior we try 281 00:10:29,659 --> 00:10:33,708 to take advantage of them we try to be 282 00:10:31,578 --> 00:10:35,269 the right one we try to be the lecturer 283 00:10:33,708 --> 00:10:37,548 instead of the person that works with 284 00:10:35,269 --> 00:10:39,980 them to move the objective forward he 285 00:10:37,548 --> 00:10:42,980 will win whose Army is animated by the 286 00:10:39,980 --> 00:10:44,899 same spirit throughout all its ranks so 287 00:10:42,980 --> 00:10:46,610 when you're creating a team for example 288 00:10:44,899 --> 00:10:49,129 if you're building a business everyone 289 00:10:46,610 --> 00:10:51,168 needs to have that spirit anytime the 290 00:10:49,129 --> 00:10:53,269 spirit is broken you've got a weak link 291 00:10:51,168 --> 00:10:55,249 you have to be able to penetrate your 292 00:10:53,269 --> 00:10:58,009 organization with that same spirit if 293 00:10:55,249 --> 00:10:59,480 you can't penetrate the ranks and 294 00:10:58,009 --> 00:11:00,678 there's hierarchy in it understand 295 00:10:59,480 --> 00:11:02,600 something when it gets up to a certain 296 00:11:00,678 --> 00:11:04,129 level and that spirit is not there 297 00:11:02,600 --> 00:11:07,190 everyone who that poor 298 00:11:04,129 --> 00:11:08,629 person has as far as responsibility if 299 00:11:07,190 --> 00:11:11,840 that person is a leader anyone who is 300 00:11:08,629 --> 00:11:14,029 responsible to them is not going to have 301 00:11:11,840 --> 00:11:16,310 that same spirit because as it trickles 302 00:11:14,029 --> 00:11:17,990 down when it gets to that level where 303 00:11:16,309 --> 00:11:20,449 there's the inefficiency of thinking or 304 00:11:17,990 --> 00:11:22,039 the lack of spirit everyone under that 305 00:11:20,450 --> 00:11:24,110 person is going to have that lack of 306 00:11:22,039 --> 00:11:26,269 spirit because the information which 307 00:11:24,110 --> 00:11:28,340 comes in the top down is not going to be 308 00:11:26,269 --> 00:11:30,799 translated in a way where it's uniform 309 00:11:28,340 --> 00:11:33,290 and that becomes very weak it becomes 310 00:11:30,799 --> 00:11:35,599 cancerous to the organization and it can 311 00:11:33,289 --> 00:11:37,909 be resulting or it can result in taking 312 00:11:35,600 --> 00:11:41,210 down the entire operation and so forth 313 00:11:37,909 --> 00:11:43,129 he who will win he will win who prepared 314 00:11:41,210 --> 00:11:45,950 himself waits to take the enemy 315 00:11:43,129 --> 00:11:47,840 unprepared so you always have to be 316 00:11:45,950 --> 00:11:49,280 prepared you always have to be on this 317 00:11:47,840 --> 00:11:50,840 doesn't mean you can't relax but when 318 00:11:49,279 --> 00:11:52,579 you relax make sure you do in an 319 00:11:50,840 --> 00:11:54,560 environment where you cannot be 320 00:11:52,580 --> 00:11:57,230 persuaded and attacked you can be 321 00:11:54,559 --> 00:11:59,359 vulnerable but it's important to then 322 00:11:57,230 --> 00:12:01,789 place yourself in situations where you 323 00:11:59,360 --> 00:12:03,470 are prepared and where people can't take 324 00:12:01,789 --> 00:12:05,029 your taken advantage of you and you're 325 00:12:03,470 --> 00:12:06,769 able to read the signs you're able to 326 00:12:05,029 --> 00:12:09,079 become very present and know when you're 327 00:12:06,769 --> 00:12:12,470 getting pulled in a direction that is 328 00:12:09,080 --> 00:12:14,570 not favorable for you and when you're 329 00:12:12,470 --> 00:12:16,279 dealing with people and you have to move 330 00:12:14,570 --> 00:12:18,050 the strategy forward and you have to 331 00:12:16,279 --> 00:12:19,669 attack do it in a place where there is 332 00:12:18,049 --> 00:12:23,389 less resistance essentially when they're 333 00:12:19,669 --> 00:12:26,479 unprepared he will win who has military 334 00:12:23,389 --> 00:12:29,629 capacity and is not interfered with by 335 00:12:26,480 --> 00:12:33,470 the sovereign so next we move on to 336 00:12:29,629 --> 00:12:36,470 tactical dispositions what the ancients 337 00:12:33,470 --> 00:12:38,930 called a clever fighter is one who not 338 00:12:36,470 --> 00:12:41,570 only wins but excels in winning with 339 00:12:38,929 --> 00:12:44,989 ease hence his victories bring him 340 00:12:41,570 --> 00:12:48,140 neither reputation for wisdom nor credit 341 00:12:44,990 --> 00:12:50,240 for courage so if you are a very 342 00:12:48,139 --> 00:12:51,830 skillful fighter and you're always win 343 00:12:50,240 --> 00:12:54,620 or you're in the state of mind of 344 00:12:51,830 --> 00:12:56,870 winning when you win it's not a big deal 345 00:12:54,620 --> 00:12:59,480 it's just a way of life it's just what 346 00:12:56,870 --> 00:13:01,850 happens from day to day that's how you 347 00:12:59,480 --> 00:13:03,860 know that you are in the ranks of 348 00:13:01,850 --> 00:13:06,050 someone great is when they're looking at 349 00:13:03,860 --> 00:13:08,029 the victories as just another step 350 00:13:06,049 --> 00:13:10,609 forward this doesn't mean that they are 351 00:13:08,029 --> 00:13:12,889 not appreciative of it it just means 352 00:13:10,610 --> 00:13:15,409 that they don't become arrogant and form 353 00:13:12,889 --> 00:13:17,240 an identity around their victories when 354 00:13:15,409 --> 00:13:18,019 you become arrogant and form an identity 355 00:13:17,240 --> 00:13:21,680 or you fee 356 00:13:18,019 --> 00:13:24,289 the ego around your victories that ego 357 00:13:21,679 --> 00:13:26,809 becomes your weak area you're no longer 358 00:13:24,289 --> 00:13:28,789 performing from the same place that got 359 00:13:26,809 --> 00:13:31,429 you the victories and then when you face 360 00:13:28,789 --> 00:13:32,659 higher challenges that ego is going to 361 00:13:31,429 --> 00:13:33,519 hold you back you're going to need to 362 00:13:32,659 --> 00:13:37,039 break it down 363 00:13:33,519 --> 00:13:39,559 thus it is war that is that in war that 364 00:13:37,039 --> 00:13:41,990 victorious strategist only seeks battle 365 00:13:39,559 --> 00:13:44,719 after the victory has been won whereas 366 00:13:41,990 --> 00:13:47,230 he who is destined to defeat first 367 00:13:44,720 --> 00:13:49,490 fights and afterwards looks for victory 368 00:13:47,230 --> 00:13:51,700 so this is about controlling your 369 00:13:49,490 --> 00:13:54,680 emotions getting really present and 370 00:13:51,700 --> 00:13:56,330 understanding that you need to look at 371 00:13:54,679 --> 00:13:58,399 strategy and you got to see the end 372 00:13:56,330 --> 00:14:01,430 result and you got to go down the 373 00:13:58,399 --> 00:14:04,639 pathway that is statistically likely to 374 00:14:01,429 --> 00:14:07,189 produce the result that you want if you 375 00:14:04,639 --> 00:14:09,169 don't see the steps that lead to the 376 00:14:07,190 --> 00:14:10,820 outcome you need to figure out how to 377 00:14:09,169 --> 00:14:13,099 see the steps because if you don't see 378 00:14:10,820 --> 00:14:14,570 the steps then you're essentially going 379 00:14:13,100 --> 00:14:16,970 and fighting a battle when you don't 380 00:14:14,570 --> 00:14:19,129 necessarily know the outcome now there's 381 00:14:16,970 --> 00:14:21,320 going to be situations where the odds 382 00:14:19,129 --> 00:14:22,778 are not in your favor and if you have 383 00:14:21,320 --> 00:14:25,190 the opportunity to go in the direction 384 00:14:22,778 --> 00:14:26,990 another direction where the odds are in 385 00:14:25,190 --> 00:14:28,700 your favor and that can move your grand 386 00:14:26,990 --> 00:14:31,909 strategy forward why wouldn't you pick 387 00:14:28,700 --> 00:14:34,670 it so it's important to think like a 388 00:14:31,909 --> 00:14:37,519 strategist and understanding strategy is 389 00:14:34,669 --> 00:14:40,309 a massive subject it takes a lot of 390 00:14:37,519 --> 00:14:42,259 experience a lot of studying to really 391 00:14:40,309 --> 00:14:44,328 grasp the magnitude and it goes on 392 00:14:42,259 --> 00:14:47,659 forever the study of becoming a better 393 00:14:44,328 --> 00:14:51,078 strategist goes on forever it deploys 394 00:14:47,659 --> 00:14:53,149 both in the moment thinking and being 395 00:14:51,078 --> 00:14:54,919 present to the variables that are 396 00:14:53,149 --> 00:14:56,990 contained within the moment as well as 397 00:14:54,919 --> 00:14:58,819 long-range thinking so you can see the 398 00:14:56,990 --> 00:15:00,919 domino effect the trickle effect the 399 00:14:58,820 --> 00:15:03,829 pattern recognition the possible 400 00:15:00,919 --> 00:15:05,629 scenarios that can occur in the position 401 00:15:03,828 --> 00:15:07,159 that you're taking or in the environment 402 00:15:05,629 --> 00:15:10,838 that you're going in and knowing how to 403 00:15:07,159 --> 00:15:14,240 work with it when it shows up energy 404 00:15:10,839 --> 00:15:17,089 sons who said the control of large 405 00:15:14,240 --> 00:15:19,669 forces is the same principle as the 406 00:15:17,089 --> 00:15:22,760 control of a few men it is merely a 407 00:15:19,669 --> 00:15:25,819 question of dividing up their numbers so 408 00:15:22,759 --> 00:15:28,039 what this means is that you've got to 409 00:15:25,820 --> 00:15:31,760 create a system you've got to create a 410 00:15:28,039 --> 00:15:35,449 process and that system in process will 411 00:15:31,759 --> 00:15:37,429 allow it to scale to higher levels when 412 00:15:35,450 --> 00:15:39,590 you're building a team the same 413 00:15:37,429 --> 00:15:42,709 ideologies that you instill at a lower 414 00:15:39,590 --> 00:15:45,620 level with a few people are instilled as 415 00:15:42,710 --> 00:15:47,930 the organization grows and as the 416 00:15:45,620 --> 00:15:49,940 organization grows there are people 417 00:15:47,929 --> 00:15:53,629 there are processes and systems that are 418 00:15:49,940 --> 00:15:56,870 put in place to infuse the new people 419 00:15:53,629 --> 00:16:01,759 that are brought on board with the ways 420 00:15:56,870 --> 00:16:04,850 of how it works and the spirit and as it 421 00:16:01,759 --> 00:16:07,909 starts to increase the control is 422 00:16:04,850 --> 00:16:10,220 maintained through hierarchy and 423 00:16:07,909 --> 00:16:13,009 reporting and certain things in place 424 00:16:10,220 --> 00:16:15,920 that when a decision needs to be 425 00:16:13,009 --> 00:16:18,169 executed from the top down it flows 426 00:16:15,919 --> 00:16:22,099 through the entire organization and 427 00:16:18,169 --> 00:16:23,449 everybody executes in synergy now it's a 428 00:16:22,100 --> 00:16:24,980 lot simpler than it sounds because 429 00:16:23,450 --> 00:16:27,980 you're dealing with people and people 430 00:16:24,980 --> 00:16:30,800 can be rational and overly emotional and 431 00:16:27,980 --> 00:16:34,370 have their own agendas but you try to do 432 00:16:30,799 --> 00:16:36,620 it the best you can ok so next in the 433 00:16:34,370 --> 00:16:39,200 battle there are not more than two 434 00:16:36,620 --> 00:16:41,750 methods of attack the direct and the 435 00:16:39,200 --> 00:16:44,440 indirect yet these two combinations give 436 00:16:41,750 --> 00:16:47,480 rise to an endless series of maneuvers 437 00:16:44,440 --> 00:16:49,430 so think about in life when it's 438 00:16:47,480 --> 00:16:51,590 important to be direct when dealing with 439 00:16:49,429 --> 00:16:54,019 people and when it's important to be 440 00:16:51,590 --> 00:16:55,370 indirect sometimes when you're dealing 441 00:16:54,019 --> 00:16:59,179 with people you have to be direct 442 00:16:55,370 --> 00:17:01,159 because they can handle it or they can 443 00:16:59,179 --> 00:17:03,639 handle it in certain times or they 444 00:17:01,159 --> 00:17:06,470 require it to feel your trustworthiness 445 00:17:03,639 --> 00:17:09,319 but in other times it's important to be 446 00:17:06,470 --> 00:17:11,539 indirect because by being indirect you 447 00:17:09,319 --> 00:17:13,730 give them some space you help them 448 00:17:11,539 --> 00:17:15,980 understand things in a level where they 449 00:17:13,730 --> 00:17:18,440 figure it out on their own one of my 450 00:17:15,980 --> 00:17:20,180 favorite sayings is let the thoughts you 451 00:17:18,440 --> 00:17:22,279 are provoking come to them as if they 452 00:17:20,180 --> 00:17:24,740 were their own that's done through 453 00:17:22,279 --> 00:17:26,328 indirect methods through indirect 454 00:17:24,740 --> 00:17:28,579 methods you're not being manipulative 455 00:17:26,328 --> 00:17:30,200 but you're rather just being supportive 456 00:17:28,579 --> 00:17:32,779 you're stepping back and understanding 457 00:17:30,200 --> 00:17:34,610 that people are in different levels they 458 00:17:32,779 --> 00:17:37,160 have fears they have insecurities they 459 00:17:34,609 --> 00:17:39,619 have different agendas and goals and 460 00:17:37,160 --> 00:17:42,890 certain priorities and so forth and you 461 00:17:39,619 --> 00:17:45,168 got to be able to work with that in a 462 00:17:42,890 --> 00:17:48,200 way that might require 463 00:17:45,169 --> 00:17:52,340 being indirect energy might be likened 464 00:17:48,200 --> 00:17:55,788 to bending of a crossbow decision to the 465 00:17:52,339 --> 00:17:58,278 releasing of a trigger so energy is 466 00:17:55,788 --> 00:18:02,169 essentially a lot of presents a lot of 467 00:17:58,278 --> 00:18:06,409 awareness and a buildup a buildup of 468 00:18:02,169 --> 00:18:10,059 focus and then you are able to look at 469 00:18:06,409 --> 00:18:13,309 what you're trying to accomplish and 470 00:18:10,058 --> 00:18:15,648 releasing that build-up of energy you 471 00:18:13,308 --> 00:18:18,678 have to be able to feel it you can feel 472 00:18:15,648 --> 00:18:20,449 the energy a lot of people nowadays are 473 00:18:18,679 --> 00:18:22,909 not really becoming present to the 474 00:18:20,450 --> 00:18:24,499 energy of their environment the energy 475 00:18:22,909 --> 00:18:27,200 when it comes to dealing with people 476 00:18:24,499 --> 00:18:28,970 it's almost become kind of a far-out 477 00:18:27,200 --> 00:18:30,919 concept it really isn't 478 00:18:28,970 --> 00:18:33,200 you can feel when somebody has good 479 00:18:30,919 --> 00:18:36,049 energy charismatic energy negative 480 00:18:33,200 --> 00:18:38,659 energy you can feel it and you can get 481 00:18:36,048 --> 00:18:40,778 better at feeling it and within yourself 482 00:18:38,659 --> 00:18:44,299 when you've got focused energy or 483 00:18:40,778 --> 00:18:48,409 powerful present energy or energy that's 484 00:18:44,298 --> 00:18:50,929 very positive or it's purposeful you can 485 00:18:48,409 --> 00:18:53,330 allow that energy to build up so it 486 00:18:50,929 --> 00:18:55,788 intensifies and then when it's time to 487 00:18:53,329 --> 00:19:00,439 make your move you can release and 488 00:18:55,788 --> 00:19:02,989 infuse that move with your energy emit 489 00:19:00,440 --> 00:19:06,820 the turmoil and tumult a battle there 490 00:19:02,989 --> 00:19:10,999 may be seeming disorder and yet no real 491 00:19:06,819 --> 00:19:14,239 disorder at all amid confusion and chaos 492 00:19:10,999 --> 00:19:18,470 your array may be without head or tail 493 00:19:14,239 --> 00:19:20,980 yet it will be proof against defeat so 494 00:19:18,470 --> 00:19:25,009 when you look at an environment a 495 00:19:20,980 --> 00:19:27,499 marketplace life in general you'll tend 496 00:19:25,009 --> 00:19:30,139 to notice chaos you will see disorder 497 00:19:27,499 --> 00:19:33,350 things won't make sense understand 498 00:19:30,138 --> 00:19:37,368 something that within that chaos there 499 00:19:33,349 --> 00:19:40,819 is a process there is order your goal as 500 00:19:37,368 --> 00:19:43,638 a strategist is to be able to see order 501 00:19:40,819 --> 00:19:46,158 through the chaos not be pulled in 502 00:19:43,638 --> 00:19:47,898 through the chaos I know people that 503 00:19:46,159 --> 00:19:50,659 consider themselves to be strategists 504 00:19:47,898 --> 00:19:53,569 but they're not able to hold composure 505 00:19:50,659 --> 00:19:56,809 during tough situations or they might be 506 00:19:53,569 --> 00:19:59,148 at a level where they are not able to be 507 00:19:56,808 --> 00:20:01,638 a strategist so the way I look at it 508 00:19:59,148 --> 00:20:03,829 different different levels require 509 00:20:01,638 --> 00:20:06,168 different levels of strategic thinking 510 00:20:03,829 --> 00:20:09,019 different kinds of chaotic environments 511 00:20:06,169 --> 00:20:10,820 required different strategies someone 512 00:20:09,019 --> 00:20:13,278 who's a grand strategist when a really 513 00:20:10,819 --> 00:20:15,888 high level is able to maintain their 514 00:20:13,278 --> 00:20:19,098 presence of mind and see the process in 515 00:20:15,888 --> 00:20:21,378 the chaos and they're able to take what 516 00:20:19,098 --> 00:20:23,528 they see and translate it into the 517 00:20:21,378 --> 00:20:26,808 maneuvers that they get their team to do 518 00:20:23,528 --> 00:20:28,778 this is something that is very apparent 519 00:20:26,808 --> 00:20:32,239 in people that have a lot of experience 520 00:20:28,778 --> 00:20:33,950 there is a concept of German military 521 00:20:32,239 --> 00:20:35,210 term called finger spritzing befool 522 00:20:33,950 --> 00:20:37,848 essentially what it means 523 00:20:35,210 --> 00:20:41,119 it's fingertip field and essentially 524 00:20:37,848 --> 00:20:45,019 it's the ability to feel the environment 525 00:20:41,118 --> 00:20:46,398 that you're in and while you have a lot 526 00:20:45,019 --> 00:20:48,108 of different strategies in your mind 527 00:20:46,398 --> 00:20:51,228 while you have a lot of different 528 00:20:48,108 --> 00:20:53,868 tactics based on the environment and 529 00:20:51,229 --> 00:20:55,639 what you feel be able to deploy the 530 00:20:53,868 --> 00:20:57,829 right strategy to move it forward to 531 00:20:55,638 --> 00:20:59,558 move the objective forward this comes 532 00:20:57,829 --> 00:21:02,418 through experience those that were 533 00:20:59,558 --> 00:21:05,868 masterful war generals were said to have 534 00:21:02,419 --> 00:21:08,809 possessed finger spits and go full so 535 00:21:05,868 --> 00:21:11,178 what you need to realize is that you 536 00:21:08,808 --> 00:21:14,329 need to train yourself so that when you 537 00:21:11,179 --> 00:21:15,919 are in chaos you can maintain presence 538 00:21:14,329 --> 00:21:18,769 of mind one of the best ways to do it is 539 00:21:15,919 --> 00:21:20,659 to place yourself in chaotic situations 540 00:21:18,769 --> 00:21:23,079 a lot of people try to avoid chaotic 541 00:21:20,659 --> 00:21:25,039 situations but what you should do is 542 00:21:23,079 --> 00:21:28,009 systematically and strategically and 543 00:21:25,038 --> 00:21:30,169 intentionally place yourself in chaotic 544 00:21:28,009 --> 00:21:35,239 situations so you could see the process 545 00:21:30,169 --> 00:21:38,389 that exists within the chaos next weak 546 00:21:35,239 --> 00:21:40,548 points and strong sons who said whoever 547 00:21:38,388 --> 00:21:42,558 is first in the field and awaits the 548 00:21:40,548 --> 00:21:44,898 coming of the enemy will be fresh for 549 00:21:42,558 --> 00:21:47,829 the fight whoever is second in the field 550 00:21:44,898 --> 00:21:50,288 has to hasten to battle will arrive and 551 00:21:47,829 --> 00:21:51,588 has to hasten to battle will arrive 552 00:21:50,288 --> 00:21:54,048 exhausted 553 00:21:51,588 --> 00:21:57,440 therefore the clever combatant imposes 554 00:21:54,048 --> 00:22:00,489 his will on the enemy but does not allow 555 00:21:57,440 --> 00:22:04,338 the enemy's will to be imposed on him 556 00:22:00,489 --> 00:22:07,909 you have to be prepared organized and 557 00:22:04,338 --> 00:22:11,269 show up to your engagements and things 558 00:22:07,909 --> 00:22:12,950 that you do with a vibe and an energy of 559 00:22:11,269 --> 00:22:16,880 you controlling 560 00:22:12,950 --> 00:22:19,880 the dynamics if you show up with a vibe 561 00:22:16,880 --> 00:22:22,250 of not having control the dynamics and 562 00:22:19,880 --> 00:22:25,640 the other person shows up with a 563 00:22:22,250 --> 00:22:27,980 strategic clear thinking mind to control 564 00:22:25,640 --> 00:22:31,009 the dynamics then you are at the mercy 565 00:22:27,980 --> 00:22:33,170 of them because they will exploit your 566 00:22:31,009 --> 00:22:35,900 weaknesses they will exploit the areas 567 00:22:33,170 --> 00:22:39,350 that you're weak at now the key to this 568 00:22:35,900 --> 00:22:43,040 is to schedule things is to pre-plan 569 00:22:39,349 --> 00:22:45,169 things is to think long-range and look 570 00:22:43,039 --> 00:22:48,649 at all the possible different scenarios 571 00:22:45,170 --> 00:22:51,529 that could show up that could hinder 572 00:22:48,650 --> 00:22:56,090 what you have to do or that could throw 573 00:22:51,529 --> 00:22:57,920 you off and then plan accordingly you 574 00:22:56,089 --> 00:23:00,649 have to be able to show up and prepare 575 00:22:57,920 --> 00:23:03,560 for whatever it is the negotiation the 576 00:23:00,650 --> 00:23:07,670 meeting the discussion the business the 577 00:23:03,559 --> 00:23:10,369 whatever it is by preparing yourself for 578 00:23:07,670 --> 00:23:13,279 that interaction by doing things prior 579 00:23:10,369 --> 00:23:14,869 it could be like working out exercise 580 00:23:13,279 --> 00:23:16,160 eating healthy a lot of different things 581 00:23:14,869 --> 00:23:17,269 I don't know what the routine is for 582 00:23:16,160 --> 00:23:20,620 different scenarios it's different 583 00:23:17,269 --> 00:23:22,910 things but if you come prepared to play 584 00:23:20,619 --> 00:23:26,359 then you're going to be more 585 00:23:22,910 --> 00:23:28,279 advantageous than people that don't what 586 00:23:26,359 --> 00:23:32,539 I find in the business world is that 587 00:23:28,279 --> 00:23:36,049 people show up unprepared far more often 588 00:23:32,539 --> 00:23:38,599 than they should and they go unprepared 589 00:23:36,049 --> 00:23:40,069 not just because you know they might 590 00:23:38,599 --> 00:23:42,289 have liked them the minutes or whatever 591 00:23:40,069 --> 00:23:44,480 else the points the meeting but they're 592 00:23:42,289 --> 00:23:46,159 unprepared emotionally they get an 593 00:23:44,480 --> 00:23:49,069 argument with their spouse or boyfriend 594 00:23:46,160 --> 00:23:50,930 and girlfriend they're having road rage 595 00:23:49,069 --> 00:23:52,549 as are driving to the client meeting and 596 00:23:50,930 --> 00:23:54,230 so forth there's a lot of different 597 00:23:52,549 --> 00:23:56,359 scenarios that throw them off and that's 598 00:23:54,230 --> 00:23:58,039 part of the preparation you have to be 599 00:23:56,359 --> 00:24:00,679 prepared physically mentally emotionally 600 00:23:58,039 --> 00:24:04,309 and spiritually when you show up to the 601 00:24:00,680 --> 00:24:06,830 engagement an army may March great 602 00:24:04,309 --> 00:24:09,649 distances without distress if it marches 603 00:24:06,829 --> 00:24:13,009 through country where the enemy is not 604 00:24:09,650 --> 00:24:16,190 to me this is all about not fighting the 605 00:24:13,009 --> 00:24:19,759 battles that you don't need to fight if 606 00:24:16,190 --> 00:24:22,880 you are able to go to a destination and 607 00:24:19,759 --> 00:24:24,680 take a route that doesn't involve you 608 00:24:22,880 --> 00:24:26,780 fighting the battle or unnecessary 609 00:24:24,680 --> 00:24:28,130 friction why not take it 610 00:24:26,779 --> 00:24:30,139 when you get there you're better 611 00:24:28,130 --> 00:24:32,300 prepared you show up with the presence 612 00:24:30,140 --> 00:24:34,340 of mind now there are some situations 613 00:24:32,299 --> 00:24:36,829 like I said earlier where you want to 614 00:24:34,339 --> 00:24:39,109 put yourself in chaotic situations but 615 00:24:36,829 --> 00:24:41,869 it's not always advantageous to be in 616 00:24:39,109 --> 00:24:44,029 those chaotic situations prior to a 617 00:24:41,869 --> 00:24:46,399 interaction where you have to be your 618 00:24:44,029 --> 00:24:47,690 freshest now sometimes it can mix you up 619 00:24:46,400 --> 00:24:50,300 and get you out of your head and you 620 00:24:47,690 --> 00:24:52,779 should do that but the key to this is 621 00:24:50,299 --> 00:24:59,720 understanding that there are different 622 00:24:52,779 --> 00:25:04,819 kinds of avenues or pathways to get to a 623 00:24:59,720 --> 00:25:06,470 destination and if your enemy or enemy 624 00:25:04,819 --> 00:25:07,970 in this scenario can also be yourself 625 00:25:06,470 --> 00:25:10,460 because you can be triggered by certain 626 00:25:07,970 --> 00:25:12,079 circumstances in the environment throws 627 00:25:10,460 --> 00:25:14,390 you off when you get there you're just 628 00:25:12,079 --> 00:25:16,129 going to end up using your mental 629 00:25:14,390 --> 00:25:18,980 resources or whatever resources 630 00:25:16,130 --> 00:25:21,020 inefficiently rouse him and learn the 631 00:25:18,980 --> 00:25:24,259 principles of his or the principle of 632 00:25:21,019 --> 00:25:26,779 his activity or inactivity force him to 633 00:25:24,259 --> 00:25:30,170 reveal himself as to find out his 634 00:25:26,779 --> 00:25:32,029 vulnerable spots so essentially in the 635 00:25:30,170 --> 00:25:34,519 business world we're looking for 636 00:25:32,029 --> 00:25:37,220 different exploits that exist in the 637 00:25:34,519 --> 00:25:39,619 marketplace and in our competition so 638 00:25:37,220 --> 00:25:41,660 that we can position ourselves at that 639 00:25:39,619 --> 00:25:43,569 exploit and take that market share 640 00:25:41,660 --> 00:25:45,560 penetrate through that exploit and 641 00:25:43,569 --> 00:25:48,319 expansively take the market share over 642 00:25:45,559 --> 00:25:51,309 time there's a lot of them that exists 643 00:25:48,319 --> 00:25:54,049 we have to be able to deny our 644 00:25:51,309 --> 00:25:56,839 competition of these exploits so these 645 00:25:54,049 --> 00:25:59,450 vulnerable spots and we have to be able 646 00:25:56,839 --> 00:26:01,309 to find what these vulnerable spots are 647 00:25:59,450 --> 00:26:05,000 in the market place and with our 648 00:26:01,309 --> 00:26:07,069 competition this requires again direct 649 00:26:05,000 --> 00:26:09,980 and indirect methods I talked about this 650 00:26:07,069 --> 00:26:12,649 earlier direct and indirect methods to 651 00:26:09,980 --> 00:26:14,120 get the person to reveal now what's 652 00:26:12,650 --> 00:26:16,400 interesting is on the internet we have 653 00:26:14,119 --> 00:26:18,529 different tools and software and code 654 00:26:16,400 --> 00:26:20,960 and stuff like that that is able to spy 655 00:26:18,529 --> 00:26:22,490 on the competitor to be able to see what 656 00:26:20,960 --> 00:26:25,220 their vulnerabilities are and so forth 657 00:26:22,490 --> 00:26:27,519 but never underestimate the power of 658 00:26:25,220 --> 00:26:30,500 social engineering the ability to 659 00:26:27,519 --> 00:26:33,079 connect with people and get valuable 660 00:26:30,500 --> 00:26:36,349 data out of them to further your 661 00:26:33,079 --> 00:26:39,829 objective all men can see the tactics 662 00:26:36,349 --> 00:26:40,189 whereby I conquer but what none can see 663 00:26:39,829 --> 00:26:43,548 is 664 00:26:40,190 --> 00:26:48,169 a strategy out of which victory is 665 00:26:43,548 --> 00:26:51,319 evolved a lot of people are too tactical 666 00:26:48,169 --> 00:26:53,840 in their orientation in life they look 667 00:26:51,319 --> 00:26:55,609 at the few things that you do and they 668 00:26:53,839 --> 00:26:58,038 conclude that by you doing those few 669 00:26:55,609 --> 00:27:00,678 things that it produces a result they 670 00:26:58,038 --> 00:27:02,778 will fail to see your grand strategy the 671 00:27:00,679 --> 00:27:04,519 all the other things that happen in the 672 00:27:02,778 --> 00:27:06,288 background and the why you do those 673 00:27:04,519 --> 00:27:08,120 tactical things even if you win or lose 674 00:27:06,288 --> 00:27:09,950 because sometimes it's okay to 675 00:27:08,119 --> 00:27:12,079 strategically lose if it moves the 676 00:27:09,950 --> 00:27:13,730 objective forward they don't see the 677 00:27:12,079 --> 00:27:15,470 strategy and the reason why they don't 678 00:27:13,730 --> 00:27:17,269 see the strategy is because they're not 679 00:27:15,470 --> 00:27:19,429 strategic thinking a lot of people don't 680 00:27:17,269 --> 00:27:22,009 necessarily like thinking from a 681 00:27:19,429 --> 00:27:25,070 strategic standpoint because it actually 682 00:27:22,009 --> 00:27:27,620 forces them to really work the brain to 683 00:27:25,069 --> 00:27:29,119 really work the logical aspects the 684 00:27:27,619 --> 00:27:31,628 ability to recognize patterns an 685 00:27:29,119 --> 00:27:34,008 important aspect of human existence 686 00:27:31,628 --> 00:27:35,959 they're not necessarily motivated to do 687 00:27:34,009 --> 00:27:37,700 it you on the other hand need to become 688 00:27:35,960 --> 00:27:41,000 motivated to do it you need to become 689 00:27:37,700 --> 00:27:43,250 more strategic you can develop your 690 00:27:41,000 --> 00:27:46,369 strategic thinking by looking at 691 00:27:43,250 --> 00:27:48,500 different components analytical data so 692 00:27:46,369 --> 00:27:50,928 forth and looking for the insights and 693 00:27:48,500 --> 00:27:53,388 figuring out why things are why they are 694 00:27:50,929 --> 00:27:54,889 based on what happened and what happens 695 00:27:53,388 --> 00:27:56,359 if you try this other thing and what 696 00:27:54,888 --> 00:27:59,028 direction do you go on looking at 697 00:27:56,359 --> 00:28:00,859 optimization and things like that when 698 00:27:59,028 --> 00:28:02,720 you develop strategic thinking you can 699 00:28:00,859 --> 00:28:04,519 evolve your grand strategy you can 700 00:28:02,720 --> 00:28:06,048 create strategies that other people 701 00:28:04,519 --> 00:28:07,819 won't be able to understand because 702 00:28:06,048 --> 00:28:09,408 their mind is closed off to only seeing 703 00:28:07,819 --> 00:28:12,138 the tactics or not seeing the strategy 704 00:28:09,409 --> 00:28:14,179 you do not repeat the tactics which have 705 00:28:12,138 --> 00:28:15,709 gained you one victory but let your 706 00:28:14,179 --> 00:28:18,950 methods be regulated by the infinite 707 00:28:15,710 --> 00:28:20,179 variety of circumstances finger 708 00:28:18,950 --> 00:28:22,970 spritzing good fool I talked about this 709 00:28:20,179 --> 00:28:24,679 earlier most environments that you place 710 00:28:22,970 --> 00:28:26,538 yourself in are going to be different 711 00:28:24,679 --> 00:28:28,309 actually every environment that you 712 00:28:26,538 --> 00:28:29,898 place yourself in that you fight battle 713 00:28:28,308 --> 00:28:32,000 or whatever it is you're trying to do is 714 00:28:29,898 --> 00:28:34,308 going to be different you have to be 715 00:28:32,000 --> 00:28:36,740 able to train yourself to not be too 716 00:28:34,308 --> 00:28:38,839 fixated on one methodology to get the 717 00:28:36,740 --> 00:28:39,950 results diversify the moves that you 718 00:28:38,839 --> 00:28:43,398 make so you can gain better 719 00:28:39,950 --> 00:28:46,250 understanding and the different aspects 720 00:28:43,398 --> 00:28:47,808 of what makes that environment the way 721 00:28:46,250 --> 00:28:50,359 it is the components that make up the 722 00:28:47,808 --> 00:28:52,278 whole and how the environment responds 723 00:28:50,359 --> 00:28:54,558 to the different moves you make not just 724 00:28:52,278 --> 00:28:56,659 the moves you make in a one-step way 725 00:28:54,558 --> 00:28:58,940 but in a multi-dimensional way in a 726 00:28:56,659 --> 00:29:01,159 sequential way in a way that combined 727 00:28:58,940 --> 00:29:03,620 the different patterns of possibility 728 00:29:01,159 --> 00:29:05,929 and you have to be able to do that so 729 00:29:03,619 --> 00:29:07,308 when you achieve victory in one area try 730 00:29:05,929 --> 00:29:09,350 to achieve victory in many different 731 00:29:07,308 --> 00:29:11,210 areas even outside of the realm of your 732 00:29:09,349 --> 00:29:13,609 craft so you can develop a more 733 00:29:11,210 --> 00:29:15,200 multi-dimensional mind which thinks more 734 00:29:13,609 --> 00:29:16,969 strategically that looks for more 735 00:29:15,200 --> 00:29:20,120 opportunities for victory when you are 736 00:29:16,970 --> 00:29:22,370 placed in certain scenarios water shapes 737 00:29:20,119 --> 00:29:24,859 its course according to the nature of 738 00:29:22,369 --> 00:29:26,689 the ground over which it flows the 739 00:29:24,859 --> 00:29:29,658 soldier works out his victory in 740 00:29:26,690 --> 00:29:32,419 relation to the foe from whom he is 741 00:29:29,659 --> 00:29:35,899 facing therefore just as water retains 742 00:29:32,419 --> 00:29:37,788 retains no shape so in warfare there's 743 00:29:35,898 --> 00:29:39,498 no constant conditions again this goes 744 00:29:37,788 --> 00:29:41,749 back to my previous point you have to 745 00:29:39,499 --> 00:29:42,889 become like water as Bruce Lee said you 746 00:29:41,749 --> 00:29:44,149 have to be able to flow with the 747 00:29:42,888 --> 00:29:46,668 environment the different things to 748 00:29:44,148 --> 00:29:48,618 happen you can't be pissed off or 749 00:29:46,669 --> 00:29:49,940 offended that the environment didn't go 750 00:29:48,618 --> 00:29:51,319 the way that you want instead you've got 751 00:29:49,940 --> 00:29:53,240 a shape shift and go in a different 752 00:29:51,319 --> 00:29:54,888 direction and you got to be able to do 753 00:29:53,240 --> 00:29:57,589 it smoothly and quick and efficiently 754 00:29:54,888 --> 00:29:59,479 and gracefully like water does and water 755 00:29:57,589 --> 00:30:02,028 is a very powerful force because you 756 00:29:59,480 --> 00:30:04,009 cannot block the building up of water 757 00:30:02,028 --> 00:30:06,638 pressure over time it will break through 758 00:30:04,009 --> 00:30:08,690 unless you've got a wall or a dam that's 759 00:30:06,638 --> 00:30:11,778 strategically or not strategically but 760 00:30:08,690 --> 00:30:13,639 more powerful to hold it in but if the 761 00:30:11,778 --> 00:30:16,069 pressure builds up greater than that 762 00:30:13,638 --> 00:30:18,918 then it's going to break through so now 763 00:30:16,069 --> 00:30:21,678 the key to important aspect to 764 00:30:18,919 --> 00:30:23,749 understand is that if you become like 765 00:30:21,679 --> 00:30:26,330 water you essentially flow and what 766 00:30:23,749 --> 00:30:28,548 you're flowing is against the variables 767 00:30:26,329 --> 00:30:30,740 against the exploits against the 768 00:30:28,548 --> 00:30:32,509 competition and what people are trying 769 00:30:30,740 --> 00:30:33,769 to do to you and you're moving around it 770 00:30:32,509 --> 00:30:35,868 you're moving above that you're moving 771 00:30:33,769 --> 00:30:39,259 below it you're moving sometimes through 772 00:30:35,868 --> 00:30:42,048 it as you move as a force and you're 773 00:30:39,259 --> 00:30:43,190 okay with it you're not being offended 774 00:30:42,048 --> 00:30:45,589 when things don't go your way you're 775 00:30:43,190 --> 00:30:48,169 quickly collaborating or calibrating I 776 00:30:45,589 --> 00:30:50,298 should say to the environment and it's 777 00:30:48,169 --> 00:30:52,490 because of finger spritzing before we're 778 00:30:50,298 --> 00:30:54,859 not fit to lead an army on the march 779 00:30:52,490 --> 00:30:56,899 unless we are familiar with the face of 780 00:30:54,859 --> 00:31:00,528 the country it's mountains and forests 781 00:30:56,898 --> 00:31:03,349 its pitfalls and precipices its marshes 782 00:31:00,528 --> 00:31:07,519 and swamps familiarizing yourself with 783 00:31:03,349 --> 00:31:08,299 the terrain and your environment as much 784 00:31:07,519 --> 00:31:10,940 as you can 785 00:31:08,299 --> 00:31:12,500 is very important this doesn't 786 00:31:10,940 --> 00:31:14,840 necessarily mean you overthink it and 787 00:31:12,500 --> 00:31:16,609 you dedicate all your time to 788 00:31:14,839 --> 00:31:19,970 familiarizing yourself before you take 789 00:31:16,609 --> 00:31:23,089 action but instead it's worth developing 790 00:31:19,970 --> 00:31:25,309 the ability to familiarize your self in 791 00:31:23,089 --> 00:31:28,089 the environment by taking action because 792 00:31:25,309 --> 00:31:30,799 there's way more dynamics at play 793 00:31:28,089 --> 00:31:33,259 sometimes the environment responds to 794 00:31:30,799 --> 00:31:35,119 certain actions that you take so what 795 00:31:33,259 --> 00:31:36,379 happens is by doing that action you stir 796 00:31:35,119 --> 00:31:39,529 up the environment and you see a certain 797 00:31:36,380 --> 00:31:41,030 kind of response so by analyzing the 798 00:31:39,529 --> 00:31:43,609 terrain and everything and then seeing 799 00:31:41,029 --> 00:31:45,950 how everything responds based on 800 00:31:43,609 --> 00:31:47,449 different kinds of actions you're able 801 00:31:45,950 --> 00:31:50,960 to come up with different combinations 802 00:31:47,450 --> 00:31:53,600 and permutations to deploy as far as 803 00:31:50,960 --> 00:31:56,840 strategies towards your objective 804 00:31:53,599 --> 00:31:59,779 outcome let your plans be dark and 805 00:31:56,839 --> 00:32:03,379 impenetrable as night and when you move 806 00:31:59,779 --> 00:32:05,599 fall like a thunderbolt so to put up 807 00:32:03,380 --> 00:32:07,970 unnecessary resistance or to remove 808 00:32:05,599 --> 00:32:11,119 unnecessary resistance work in the 809 00:32:07,970 --> 00:32:13,069 backgrounds reveal very little of what 810 00:32:11,119 --> 00:32:14,689 you're trying to do because that what 811 00:32:13,069 --> 00:32:16,339 you're trying to reveal to somebody or 812 00:32:14,690 --> 00:32:18,680 what you're revealing to somebody will 813 00:32:16,339 --> 00:32:21,799 be used against you too by your 814 00:32:18,680 --> 00:32:24,049 competition so when you work in the 815 00:32:21,799 --> 00:32:25,819 background you're being humble you're 816 00:32:24,049 --> 00:32:28,519 looking at your outcome and your focus 817 00:32:25,819 --> 00:32:31,700 on the outcome and you're not interested 818 00:32:28,519 --> 00:32:35,150 in what other people think of you or how 819 00:32:31,700 --> 00:32:37,309 you look to others instead you do your 820 00:32:35,150 --> 00:32:41,780 daily disciplines you do your work and 821 00:32:37,309 --> 00:32:45,079 it's done in silence in quiet and it 822 00:32:41,779 --> 00:32:47,569 moves forward what needs to move forward 823 00:32:45,079 --> 00:32:49,909 to make the outcome possible and what 824 00:32:47,569 --> 00:32:51,649 needs to be revealed is revealed so 825 00:32:49,910 --> 00:32:54,980 think about that for a moment what you 826 00:32:51,650 --> 00:32:58,910 reveal should be revealed for strategic 827 00:32:54,980 --> 00:33:02,750 reasons either for reasons to recruit 828 00:32:58,910 --> 00:33:05,720 more people into your objective or to 829 00:33:02,750 --> 00:33:07,430 reveal certain kinds of stimulus to the 830 00:33:05,720 --> 00:33:08,990 environment in which you you look at the 831 00:33:07,430 --> 00:33:11,570 response you get and you adjust from 832 00:33:08,990 --> 00:33:13,990 there or to create a form of deception 833 00:33:11,569 --> 00:33:17,000 for your enemies who try to take you out 834 00:33:13,990 --> 00:33:19,819 but the moves that don't need to be 835 00:33:17,000 --> 00:33:22,160 revealed happen in silence those are the 836 00:33:19,819 --> 00:33:24,609 ones that move everything forward 837 00:33:22,160 --> 00:33:27,140 and as they move everything forward 838 00:33:24,609 --> 00:33:29,389 essentially all the facade all that you 839 00:33:27,140 --> 00:33:32,210 know surface level stub is looked at the 840 00:33:29,390 --> 00:33:34,610 way it's supposed to be looked at and it 841 00:33:32,210 --> 00:33:35,840 appears even to your competitors and 842 00:33:34,609 --> 00:33:37,129 your enemies that you're not making any 843 00:33:35,839 --> 00:33:38,539 progress but it turns out that 844 00:33:37,130 --> 00:33:41,660 underground you're making a lot of 845 00:33:38,539 --> 00:33:44,119 progress now a soldier's spirit is 846 00:33:41,660 --> 00:33:46,759 keenest in the morning by noonday it has 847 00:33:44,119 --> 00:33:49,639 began to flag and in the evening his 848 00:33:46,759 --> 00:33:52,609 mind is bent only on returning to camp a 849 00:33:49,640 --> 00:33:55,850 clever general therefore avoids an army 850 00:33:52,609 --> 00:33:57,799 when its spirit is keen but attacks when 851 00:33:55,849 --> 00:34:01,429 it's sluggish and inclined to return 852 00:33:57,799 --> 00:34:02,839 this is the art of studying moods it's a 853 00:34:01,430 --> 00:34:06,560 very self explanatory we've already 854 00:34:02,839 --> 00:34:10,309 covered that variations in tactics there 855 00:34:06,559 --> 00:34:13,059 are five dangerous faults which may 856 00:34:10,309 --> 00:34:16,398 affect a general number one recklessness 857 00:34:13,059 --> 00:34:19,869 which leads to destruction cowardice 858 00:34:16,398 --> 00:34:23,349 which leads to capture a hasty temper 859 00:34:19,869 --> 00:34:26,750 which can be provoked by insults a 860 00:34:23,349 --> 00:34:30,668 delicacy of honor which is sensitive to 861 00:34:26,750 --> 00:34:33,340 shame so these are applicable in 862 00:34:30,668 --> 00:34:36,289 business when dealing with people 863 00:34:33,340 --> 00:34:39,649 relationships and so forth how many 864 00:34:36,289 --> 00:34:43,039 times do we act inappropriately or fail 865 00:34:39,648 --> 00:34:45,518 to act as a result of this you can use 866 00:34:43,039 --> 00:34:48,550 these as a checklist actually to 867 00:34:45,518 --> 00:34:51,619 understand your actions or lack thereof 868 00:34:48,550 --> 00:34:53,899 the art of war teaches us not to rely on 869 00:34:51,619 --> 00:34:57,079 the likelihood of the enemy's not coming 870 00:34:53,898 --> 00:35:00,409 but on our own readiness to receive him 871 00:34:57,079 --> 00:35:03,289 not on the chance of his not attacking 872 00:35:00,409 --> 00:35:09,259 but rather on the fact that we have made 873 00:35:03,289 --> 00:35:11,300 our position unassailable so essentially 874 00:35:09,260 --> 00:35:13,910 what this means is that you've always 875 00:35:11,300 --> 00:35:17,810 got to be prepared you've always got to 876 00:35:13,909 --> 00:35:20,179 be as efficient with what you do how you 877 00:35:17,809 --> 00:35:23,119 work with your team you're learning 878 00:35:20,179 --> 00:35:25,669 you're studying and essentially your 879 00:35:23,119 --> 00:35:27,529 ability to think logically and 880 00:35:25,670 --> 00:35:30,170 critically as well as being present to 881 00:35:27,530 --> 00:35:32,240 the moment understanding the forces and 882 00:35:30,170 --> 00:35:35,510 dynamics in play and essentially just 883 00:35:32,239 --> 00:35:38,059 educating yourself through real life 884 00:35:35,510 --> 00:35:39,860 taking and the results you get based on 885 00:35:38,059 --> 00:35:42,440 the actions you take from the 886 00:35:39,860 --> 00:35:44,930 environment and your competitors and so 887 00:35:42,440 --> 00:35:48,170 forth and not leaving things up to 888 00:35:44,929 --> 00:35:50,690 chance and not being slack on the areas 889 00:35:48,170 --> 00:35:53,180 that you need to improve on if you see 890 00:35:50,690 --> 00:35:55,240 weaknesses go to work and improve those 891 00:35:53,179 --> 00:35:57,799 weaknesses improve them right away 892 00:35:55,239 --> 00:36:00,589 prioritize and focus on the ones that 893 00:35:57,800 --> 00:36:02,420 produce the greatest output or the ones 894 00:36:00,590 --> 00:36:04,220 that have your greatest weaknesses that 895 00:36:02,420 --> 00:36:06,320 can be exploited focus on those first 896 00:36:04,219 --> 00:36:08,899 but make sure you address everything 897 00:36:06,320 --> 00:36:11,870 with time and try to do it as fast as 898 00:36:08,900 --> 00:36:13,639 you can because if you are ready you 899 00:36:11,869 --> 00:36:16,250 don't have to get ready when the enemy 900 00:36:13,639 --> 00:36:17,839 shows up when the enemy shows up they'll 901 00:36:16,250 --> 00:36:19,789 see how strong you are and they'll turn 902 00:36:17,840 --> 00:36:21,590 around and go away because a lot of 903 00:36:19,789 --> 00:36:23,840 times they're looking to fight you where 904 00:36:21,590 --> 00:36:25,460 you're weak if they know you can win on 905 00:36:23,840 --> 00:36:26,840 the flip side I mention this earlier you 906 00:36:25,460 --> 00:36:28,760 don't fight battles where you know 907 00:36:26,840 --> 00:36:30,440 you're going to lose if they know that 908 00:36:28,760 --> 00:36:32,750 they're going to lose they're not going 909 00:36:30,440 --> 00:36:34,309 to fight you and thus your preparation 910 00:36:32,750 --> 00:36:36,619 your discipline and everything will 911 00:36:34,309 --> 00:36:39,949 prevent a lot of attacks that would have 912 00:36:36,619 --> 00:36:42,639 possibly come to you how to result as a 913 00:36:39,949 --> 00:36:45,889 result or as a result I should say of 914 00:36:42,639 --> 00:36:47,779 all the preparation and proactiveness 915 00:36:45,889 --> 00:36:49,129 that you've taken in everything you do 916 00:36:47,780 --> 00:36:52,460 because I believe how you do one thing 917 00:36:49,130 --> 00:36:55,910 is how you do everything the army on the 918 00:36:52,460 --> 00:36:58,159 march if in training soldiers commands 919 00:36:55,909 --> 00:37:00,799 are habitually enforced the army will be 920 00:36:58,159 --> 00:37:05,269 well-disciplined if not its discipline 921 00:37:00,800 --> 00:37:07,370 will be bad consistency with your people 922 00:37:05,269 --> 00:37:10,670 is very important if you put a process 923 00:37:07,369 --> 00:37:12,559 in place until you actually say the 924 00:37:10,670 --> 00:37:14,720 process is going to end you have to be 925 00:37:12,559 --> 00:37:16,340 consistent with it because if you're not 926 00:37:14,719 --> 00:37:18,199 consistent with it they're not going to 927 00:37:16,340 --> 00:37:19,550 have any respect for you they're going 928 00:37:18,199 --> 00:37:21,259 to say that then this is a weak area 929 00:37:19,550 --> 00:37:22,789 this person has a weak area and they 930 00:37:21,260 --> 00:37:24,890 have probably way more weak areas and I 931 00:37:22,789 --> 00:37:28,460 don't see that person as a leader a 932 00:37:24,889 --> 00:37:31,549 leader goes for first and enforces 933 00:37:28,460 --> 00:37:33,139 certain commands and habits and put 934 00:37:31,550 --> 00:37:35,810 systems and processes in place to make 935 00:37:33,139 --> 00:37:37,789 sure it's consistent as much as possible 936 00:37:35,809 --> 00:37:40,429 the more there is consistently 937 00:37:37,789 --> 00:37:43,309 consistency the more respect there is 938 00:37:40,429 --> 00:37:45,440 but if there is slack the respect will 939 00:37:43,309 --> 00:37:47,929 be lost and the army will follow suit 940 00:37:45,440 --> 00:37:48,980 they'll think it's okay to not have 941 00:37:47,929 --> 00:37:52,129 self-discipline 942 00:37:48,980 --> 00:37:53,449 and the processes that they deploy don't 943 00:37:52,130 --> 00:37:55,519 matter either for the people that they 944 00:37:53,449 --> 00:37:58,699 deploy them to and it's going to be a 945 00:37:55,519 --> 00:38:00,230 chain of chaos and not in the type of 946 00:37:58,699 --> 00:38:02,629 chaos and I mentioned earlier that grows 947 00:38:00,230 --> 00:38:05,240 you but a chaos that essentially will 948 00:38:02,630 --> 00:38:07,760 bring your organization down if a 949 00:38:05,239 --> 00:38:09,799 general shows confidence in his men but 950 00:38:07,760 --> 00:38:13,220 always insists on his orders being 951 00:38:09,800 --> 00:38:16,039 obeyed the gain will be mutual so again 952 00:38:13,219 --> 00:38:17,839 having confidence in people is trusting 953 00:38:16,039 --> 00:38:20,380 but that doesn't mean you don't have 954 00:38:17,840 --> 00:38:23,090 reports and processes in place that 955 00:38:20,380 --> 00:38:26,030 keeps your finger on the pulse so you 956 00:38:23,090 --> 00:38:27,710 can understand what's going on and then 957 00:38:26,030 --> 00:38:31,130 based on what's going on you make 958 00:38:27,710 --> 00:38:33,170 decisions so your order is essentially 959 00:38:31,130 --> 00:38:35,500 are being obeyed but they're not doing 960 00:38:33,170 --> 00:38:38,659 in a way when it makes the person feel 961 00:38:35,500 --> 00:38:40,670 restrained you have to believe in them 962 00:38:38,659 --> 00:38:42,618 but you also have to understand that 963 00:38:40,670 --> 00:38:44,420 there's human nature and you have to put 964 00:38:42,619 --> 00:38:48,980 things in place to prevent the bad 965 00:38:44,420 --> 00:38:51,079 behaviors terrain if fighting is sure to 966 00:38:48,980 --> 00:38:53,090 result in victory then you must fight 967 00:38:51,079 --> 00:38:55,159 even though the ruler forbid it if 968 00:38:53,090 --> 00:38:57,019 fighting will not result in victory then 969 00:38:55,159 --> 00:38:59,509 you must not fight even at the rulers 970 00:38:57,019 --> 00:39:01,670 bidding so this is where you have to be 971 00:38:59,510 --> 00:39:03,350 able to use your own judgment sometimes 972 00:39:01,670 --> 00:39:06,920 you're going to have to break the rules 973 00:39:03,349 --> 00:39:10,940 that's okay if the breaking of the rule 974 00:39:06,920 --> 00:39:13,670 provides the victory then you should do 975 00:39:10,940 --> 00:39:16,820 it and if the breaking of the rule has 976 00:39:13,670 --> 00:39:19,760 no consequences then you should do it 977 00:39:16,820 --> 00:39:21,490 now there's many nuances to this but 978 00:39:19,760 --> 00:39:23,810 that's essentially what it's getting at 979 00:39:21,489 --> 00:39:25,759 sometimes the strategists might deploy a 980 00:39:23,809 --> 00:39:28,489 strategy out there and expect people to 981 00:39:25,760 --> 00:39:30,920 follow it if a person is out in the 982 00:39:28,489 --> 00:39:33,529 arena on the battlefield and they've 983 00:39:30,920 --> 00:39:36,800 encountered a scenario which they feel 984 00:39:33,530 --> 00:39:39,290 that most likely the person who gave the 985 00:39:36,800 --> 00:39:41,240 orders of strategist couldn't see it and 986 00:39:39,289 --> 00:39:42,829 they have to make a decision and they 987 00:39:41,239 --> 00:39:45,289 know that by making the decision it goes 988 00:39:42,829 --> 00:39:46,880 against the orders of the strategist but 989 00:39:45,289 --> 00:39:49,070 however it creates a victory then they 990 00:39:46,880 --> 00:39:52,250 should do it and the strategist should 991 00:39:49,070 --> 00:39:54,380 be able to empower his people or her 992 00:39:52,250 --> 00:39:57,559 people to be able to make decisions on 993 00:39:54,380 --> 00:40:00,050 their own if those kind of regards do 994 00:39:57,559 --> 00:40:02,358 show up regard your soldiers as your 995 00:40:00,050 --> 00:40:02,810 children and they will follow you into 996 00:40:02,358 --> 00:40:05,929 the deep 997 00:40:02,809 --> 00:40:08,210 valleys look upon them as your own loved 998 00:40:05,929 --> 00:40:12,079 sons and they will stand by you even 999 00:40:08,210 --> 00:40:15,260 unto death so this is important to treat 1000 00:40:12,079 --> 00:40:17,269 people in your organization like a 1001 00:40:15,260 --> 00:40:19,460 family you have to be able to create 1002 00:40:17,269 --> 00:40:20,690 that in your organization and you have 1003 00:40:19,460 --> 00:40:22,460 to have a lot of respect for them and 1004 00:40:20,690 --> 00:40:24,500 compassion for them and you have to be 1005 00:40:22,460 --> 00:40:27,230 really interested in them doing better 1006 00:40:24,500 --> 00:40:31,340 than you have done and it's interesting 1007 00:40:27,230 --> 00:40:33,429 because by having this kind of view 1008 00:40:31,340 --> 00:40:36,200 where you want them to do their best 1009 00:40:33,429 --> 00:40:37,609 this it's paradoxical because they might 1010 00:40:36,199 --> 00:40:39,739 actually leave you but because you've 1011 00:40:37,610 --> 00:40:41,510 risen up so much that you care for their 1012 00:40:39,739 --> 00:40:43,959 well-being they probably won't leave you 1013 00:40:41,510 --> 00:40:46,880 because they recognize that you are a 1014 00:40:43,960 --> 00:40:48,409 inspirational source a person in their 1015 00:40:46,880 --> 00:40:50,450 life that actually really cares about 1016 00:40:48,409 --> 00:40:51,769 them and that's kind of rare in 1017 00:40:50,449 --> 00:40:55,009 organizations because a lot of people 1018 00:40:51,769 --> 00:40:58,190 who run organizations they don't want 1019 00:40:55,010 --> 00:40:59,270 people to leave because then you know 1020 00:40:58,190 --> 00:41:00,619 they'll put all these systems in place 1021 00:40:59,269 --> 00:41:02,570 to prevent people from leaving its 1022 00:41:00,619 --> 00:41:05,269 scarcity thinking essentially they just 1023 00:41:02,570 --> 00:41:07,309 want to keep people there and that 1024 00:41:05,269 --> 00:41:08,630 restrains them and they don't feel like 1025 00:41:07,309 --> 00:41:09,650 they're cared for the people in the 1026 00:41:08,630 --> 00:41:11,900 organization don't feel like they're 1027 00:41:09,650 --> 00:41:13,460 cared for and then what happens is they 1028 00:41:11,900 --> 00:41:15,860 do end up leaving and ends up becoming a 1029 00:41:13,460 --> 00:41:19,849 self-fulfilling prophecy however the 1030 00:41:15,860 --> 00:41:23,090 paradox of wanting the best for your 1031 00:41:19,849 --> 00:41:24,940 people even more so that if they leave 1032 00:41:23,090 --> 00:41:28,039 you you will still be happy for them 1033 00:41:24,940 --> 00:41:30,349 grows and builds the organization to 1034 00:41:28,039 --> 00:41:31,460 such a high level that they can't leave 1035 00:41:30,349 --> 00:41:32,929 you and if they do leave you they'll 1036 00:41:31,460 --> 00:41:35,780 figure out some partnership with you in 1037 00:41:32,929 --> 00:41:38,449 which both parties will win hence the 1038 00:41:35,780 --> 00:41:41,120 same if you know the enemy and know 1039 00:41:38,449 --> 00:41:43,219 yourself your victory will not stand in 1040 00:41:41,119 --> 00:41:46,509 doubt if you know heaven and you know 1041 00:41:43,219 --> 00:41:49,609 earth you may make your victory complete 1042 00:41:46,510 --> 00:41:51,950 this is again about knowing what battles 1043 00:41:49,610 --> 00:41:55,309 you should fight studying the components 1044 00:41:51,949 --> 00:41:57,139 of your enemy your competitors etc and 1045 00:41:55,309 --> 00:41:59,719 understanding where your strengths and 1046 00:41:57,139 --> 00:42:01,759 weaknesses are and focusing if you're 1047 00:41:59,719 --> 00:42:03,980 going to battle them on their weaknesses 1048 00:42:01,760 --> 00:42:05,360 with your strings understanding what 1049 00:42:03,980 --> 00:42:08,150 your weaknesses are and they're going to 1050 00:42:05,360 --> 00:42:10,460 essentially attack your weaknesses with 1051 00:42:08,150 --> 00:42:13,579 their strengths to put up defensive or 1052 00:42:10,460 --> 00:42:15,679 deceptive methods to deflect the 1053 00:42:13,579 --> 00:42:17,150 awareness on your weaknesses and put 1054 00:42:15,679 --> 00:42:20,269 that awareness on your strengths they 1055 00:42:17,150 --> 00:42:21,588 try to attack you with arrogance on your 1056 00:42:20,269 --> 00:42:23,920 strengths but meanwhile you're strong 1057 00:42:21,588 --> 00:42:25,578 there because you have essentially 1058 00:42:23,920 --> 00:42:26,300 smokescreen them to go in a different 1059 00:42:25,579 --> 00:42:29,119 direction 1060 00:42:26,300 --> 00:42:32,030 that is all the kind of things that's 1061 00:42:29,119 --> 00:42:34,430 important to understand prior to getting 1062 00:42:32,030 --> 00:42:37,069 into battle prior to going into the 1063 00:42:34,429 --> 00:42:39,139 environment now a lot of times you can't 1064 00:42:37,068 --> 00:42:41,690 get all that data but the objective is 1065 00:42:39,139 --> 00:42:46,039 to get as much of that data as possible 1066 00:42:41,690 --> 00:42:48,500 and if you need to fight a battle try to 1067 00:42:46,039 --> 00:42:50,690 put it more in your favor as possible 1068 00:42:48,500 --> 00:42:52,130 and that comes as a result by knowing 1069 00:42:50,690 --> 00:42:55,338 yourself your strengths your weaknesses 1070 00:42:52,130 --> 00:42:58,519 your people and so forth that go to 1071 00:42:55,338 --> 00:43:02,299 battle with you and that same of the 1072 00:42:58,519 --> 00:43:03,739 opponent the nine situations throw your 1073 00:43:02,300 --> 00:43:05,750 soldiers into positions where there is 1074 00:43:03,739 --> 00:43:08,118 no escape and they will prefer death to 1075 00:43:05,750 --> 00:43:11,510 flight if they face death there's 1076 00:43:08,119 --> 00:43:14,838 nothing they may not achieve officer 1077 00:43:11,510 --> 00:43:17,540 officers and men alike will put forth 1078 00:43:14,838 --> 00:43:19,308 their utmost strength this is called the 1079 00:43:17,539 --> 00:43:20,630 death round strategy and the death 1080 00:43:19,309 --> 00:43:23,089 ground strategy is something we can 1081 00:43:20,630 --> 00:43:26,180 actually do for ourselves we can take 1082 00:43:23,088 --> 00:43:29,838 ourselves from the comfort and luxury of 1083 00:43:26,179 --> 00:43:32,088 escaping out of the battle and actually 1084 00:43:29,838 --> 00:43:34,219 place ourselves where we have to make 1085 00:43:32,088 --> 00:43:38,058 out victorious we have to be victorious 1086 00:43:34,219 --> 00:43:39,919 or we end up perishing now you could do 1087 00:43:38,059 --> 00:43:41,240 this through accountability one of the 1088 00:43:39,920 --> 00:43:43,700 things that I like to do is if I don't 1089 00:43:41,239 --> 00:43:45,048 complete my list of tasks in my business 1090 00:43:43,699 --> 00:43:46,250 for example by the end of day that have 1091 00:43:45,048 --> 00:43:48,259 been outlined in the start of the day 1092 00:43:46,250 --> 00:43:50,630 then I have to donate a certain amount 1093 00:43:48,260 --> 00:43:52,640 of money to somebody a lot of different 1094 00:43:50,630 --> 00:43:55,358 things that you can do that essentially 1095 00:43:52,639 --> 00:43:58,338 causes you to feel the burn if you don't 1096 00:43:55,358 --> 00:44:00,019 if you're not able to achieve the 1097 00:43:58,338 --> 00:44:03,828 outcome and thus it'll motivate you and 1098 00:44:00,019 --> 00:44:06,019 force you to do it and you can be very 1099 00:44:03,829 --> 00:44:08,298 creative with this but we have to have 1100 00:44:06,019 --> 00:44:11,469 something like that if we find ourselves 1101 00:44:08,298 --> 00:44:14,809 constantly not hitting our objective 1102 00:44:11,469 --> 00:44:17,209 prohibit taking the taking of omens and 1103 00:44:14,809 --> 00:44:20,900 do away with superstitious doubts then 1104 00:44:17,210 --> 00:44:23,599 until death itself comes no comity need 1105 00:44:20,900 --> 00:44:26,139 be feared so one of the things that I 1106 00:44:23,599 --> 00:44:28,700 like to do is avoid any type of 1107 00:44:26,139 --> 00:44:29,359 superstitious doubts if something is 1108 00:44:28,699 --> 00:44:31,039 superstitious 1109 00:44:29,360 --> 00:44:32,780 is and it's going to help me think more 1110 00:44:31,039 --> 00:44:34,880 empowered and it's going to move me 1111 00:44:32,780 --> 00:44:36,980 forward then I'm going to accept it but 1112 00:44:34,880 --> 00:44:38,599 if something says that I can't do what 1113 00:44:36,980 --> 00:44:41,539 my grand strategy or my purpose in life 1114 00:44:38,599 --> 00:44:42,920 is to be I'm not going to believe it the 1115 00:44:41,539 --> 00:44:44,869 reason why I'm not going to do that is 1116 00:44:42,920 --> 00:44:47,750 because it distorts the mind it's 1117 00:44:44,869 --> 00:44:51,380 essentially a weakness when your brain 1118 00:44:47,750 --> 00:44:54,019 is injected or infiltrated with a doubt 1119 00:44:51,380 --> 00:44:56,090 or an idea that you can't achieve the 1120 00:44:54,019 --> 00:44:58,940 outcome that you want by somebody else 1121 00:44:56,090 --> 00:45:00,970 so the environment then what will happen 1122 00:44:58,940 --> 00:45:03,619 is that you're going to look for ways to 1123 00:45:00,969 --> 00:45:05,980 not get the outcome that you want so 1124 00:45:03,619 --> 00:45:10,009 it's good to make sure that you only 1125 00:45:05,980 --> 00:45:12,860 internalize the concepts that ensure you 1126 00:45:10,010 --> 00:45:14,780 victory while being aware of the things 1127 00:45:12,860 --> 00:45:17,960 that could hold you back or they could 1128 00:45:14,780 --> 00:45:20,500 stand in your way but not becoming 1129 00:45:17,960 --> 00:45:23,300 doubtful of yourself as a result of them 1130 00:45:20,500 --> 00:45:26,000 next by altering his arrangements and 1131 00:45:23,300 --> 00:45:29,990 changing his plans he keeps the enemy 1132 00:45:26,000 --> 00:45:33,679 without definite knowledge by shifting 1133 00:45:29,989 --> 00:45:37,009 his camp and taking securities roads he 1134 00:45:33,679 --> 00:45:39,559 prevents his enemy from anticipating his 1135 00:45:37,010 --> 00:45:42,650 purpose so essentially what this means 1136 00:45:39,559 --> 00:45:47,000 is that you have to be able to 1137 00:45:42,650 --> 00:45:48,590 constantly switch up the routine that 1138 00:45:47,000 --> 00:45:50,780 you have in place if you're in a very 1139 00:45:48,590 --> 00:45:52,070 competitive environment if you have a 1140 00:45:50,780 --> 00:45:53,990 lot of people that are trying to take 1141 00:45:52,070 --> 00:45:55,750 your position or if you have a lot of 1142 00:45:53,989 --> 00:45:59,449 people that are trying to take you out 1143 00:45:55,750 --> 00:46:02,480 not in a positive way then switching up 1144 00:45:59,449 --> 00:46:04,579 your things that you do your routines 1145 00:46:02,480 --> 00:46:07,519 your plans and everything like that will 1146 00:46:04,579 --> 00:46:10,009 mix up your enemy they won't be able to 1147 00:46:07,519 --> 00:46:12,230 figure you out and you might want to 1148 00:46:10,010 --> 00:46:13,430 deploy some smokescreen strategies so 1149 00:46:12,230 --> 00:46:15,860 that they think that they figured you 1150 00:46:13,429 --> 00:46:17,989 out from a certain place only to have 1151 00:46:15,860 --> 00:46:20,059 them be led astray and wasting their 1152 00:46:17,989 --> 00:46:22,519 time essentially while you're actually 1153 00:46:20,059 --> 00:46:24,679 making the moves that you need to make 1154 00:46:22,519 --> 00:46:27,469 this goes back to what I talked about 1155 00:46:24,679 --> 00:46:31,429 earlier where you have to be humble and 1156 00:46:27,469 --> 00:46:34,309 not look for validation and certain 1157 00:46:31,429 --> 00:46:35,539 kinds of approval from the environment 1158 00:46:34,309 --> 00:46:38,329 and so forth you're essentially looking 1159 00:46:35,539 --> 00:46:40,579 for objective data to help your strategy 1160 00:46:38,329 --> 00:46:42,230 move forward and as a result of that 1161 00:46:40,579 --> 00:46:42,809 you're going to have no need to one 1162 00:46:42,230 --> 00:46:46,110 impress 1163 00:46:42,809 --> 00:46:48,320 people and do things on in a environment 1164 00:46:46,110 --> 00:46:50,010 people can see in a conspicuous way 1165 00:46:48,320 --> 00:46:52,110 instead you're going to do it 1166 00:46:50,010 --> 00:46:55,020 underground where people can't see and 1167 00:46:52,110 --> 00:46:57,390 they're only going to know what you want 1168 00:46:55,019 --> 00:46:59,250 them to know about you or what they need 1169 00:46:57,389 --> 00:47:02,279 to know about you depending on what your 1170 00:46:59,250 --> 00:47:04,949 strategic outcome is but your real grand 1171 00:47:02,280 --> 00:47:06,810 strategy is done in silence and people 1172 00:47:04,949 --> 00:47:08,789 can never figure you out even if they 1173 00:47:06,809 --> 00:47:10,139 try their hardest they'll never be able 1174 00:47:08,789 --> 00:47:12,059 to figure it out because when you know 1175 00:47:10,139 --> 00:47:13,559 they're trying to figure you out you're 1176 00:47:12,059 --> 00:47:18,449 going to give them certain information 1177 00:47:13,559 --> 00:47:21,269 to lead them astray if the enemy leaves 1178 00:47:18,449 --> 00:47:22,889 a door open you must Rush in so again 1179 00:47:21,269 --> 00:47:24,719 when it comes to marketplace when it 1180 00:47:22,889 --> 00:47:27,029 comes to competition your job is to 1181 00:47:24,719 --> 00:47:29,879 exploit it and exploit it in a way 1182 00:47:27,030 --> 00:47:32,370 obviously that's ethical but exploit it 1183 00:47:29,880 --> 00:47:34,490 when it's open if you miss the 1184 00:47:32,369 --> 00:47:38,069 opportunity you might not get it again 1185 00:47:34,489 --> 00:47:38,639 every market or every competitor even 1186 00:47:38,070 --> 00:47:41,400 yourself 1187 00:47:38,639 --> 00:47:43,109 it's very unlikely that you're going to 1188 00:47:41,400 --> 00:47:44,970 be a hundred percent spot on with 1189 00:47:43,110 --> 00:47:45,480 everything you do like it's very 1190 00:47:44,969 --> 00:47:48,750 unlikely 1191 00:47:45,480 --> 00:47:50,969 so there are exploits there are weak 1192 00:47:48,750 --> 00:47:53,159 areas you have to train yourself to be 1193 00:47:50,969 --> 00:47:55,409 able to look for the exploits and the 1194 00:47:53,159 --> 00:47:57,690 weak areas train yourself to do that in 1195 00:47:55,409 --> 00:48:00,929 people and doesn't mean you actually act 1196 00:47:57,690 --> 00:48:03,030 on the exploits and the weak areas but 1197 00:48:00,929 --> 00:48:05,190 you study how to look for exploits in 1198 00:48:03,030 --> 00:48:07,170 weak areas and if you need to act on 1199 00:48:05,190 --> 00:48:09,900 them you do it if it's going to 1200 00:48:07,170 --> 00:48:12,630 essentially hold you back if that person 1201 00:48:09,900 --> 00:48:14,190 is trying to hold you back or if you 1202 00:48:12,630 --> 00:48:15,990 need to so you can move the position 1203 00:48:14,190 --> 00:48:17,190 forward again make sure that you're 1204 00:48:15,989 --> 00:48:19,559 being ethical when you do this because 1205 00:48:17,190 --> 00:48:23,360 there's repercussions in areas like 1206 00:48:19,559 --> 00:48:27,690 business and so forth so the key here is 1207 00:48:23,360 --> 00:48:30,450 understanding how to determine what an 1208 00:48:27,690 --> 00:48:32,369 exploit is and where a door is left open 1209 00:48:30,449 --> 00:48:34,289 and figure out how you can get in there 1210 00:48:32,369 --> 00:48:35,969 in many different areas of your life and 1211 00:48:34,289 --> 00:48:41,099 then knowing when to do it and when not 1212 00:48:35,969 --> 00:48:43,739 to do it next the attack of fire move 1213 00:48:41,099 --> 00:48:45,299 not unless you see an advantage use not 1214 00:48:43,739 --> 00:48:48,449 your troops unless there is something to 1215 00:48:45,300 --> 00:48:50,820 be gained fight not unless the position 1216 00:48:48,449 --> 00:48:53,609 is critical you have time you have 1217 00:48:50,820 --> 00:48:56,200 energy you have opportunity cost you 1218 00:48:53,610 --> 00:48:58,510 have resources and you have 1219 00:48:56,199 --> 00:49:00,219 be able to work with these if you don't 1220 00:48:58,510 --> 00:49:02,109 know how to work with them you're going 1221 00:49:00,219 --> 00:49:03,879 to exhaust yourself and you're not going 1222 00:49:02,108 --> 00:49:06,519 to achieve your grand strategy same 1223 00:49:03,880 --> 00:49:09,039 thing applies to business if you see an 1224 00:49:06,519 --> 00:49:11,050 advantage then you move forward if you 1225 00:49:09,039 --> 00:49:12,579 don't see an advantage why would you 1226 00:49:11,050 --> 00:49:14,050 move forward in that thing when there's 1227 00:49:12,579 --> 00:49:16,390 probably other things that you can do 1228 00:49:14,050 --> 00:49:18,519 that there is advantage try to focus on 1229 00:49:16,389 --> 00:49:21,848 things that have the advantage and then 1230 00:49:18,519 --> 00:49:25,179 require as minimum input that can 1231 00:49:21,849 --> 00:49:27,099 produce maximum output as possible again 1232 00:49:25,179 --> 00:49:28,719 I talked about this earlier in the 1233 00:49:27,099 --> 00:49:31,960 example when I brought up a Daymond John 1234 00:49:28,719 --> 00:49:34,598 said about opportunity one step away 1235 00:49:31,960 --> 00:49:38,800 from the money in the sense that you're 1236 00:49:34,599 --> 00:49:39,820 looking for opportunities that are not 1237 00:49:38,800 --> 00:49:42,339 like get-rich-quick 1238 00:49:39,820 --> 00:49:45,510 but essentially opportunities that are 1239 00:49:42,338 --> 00:49:49,230 arbitrage or that can easily be captured 1240 00:49:45,510 --> 00:49:52,599 from the environment and executed upon 1241 00:49:49,230 --> 00:49:53,679 instead of creating this complex process 1242 00:49:52,599 --> 00:49:57,070 and all these different things you got 1243 00:49:53,679 --> 00:49:59,679 to do just to eventually and inevitably 1244 00:49:57,070 --> 00:50:01,809 hit the same outcome of the same level 1245 00:49:59,679 --> 00:50:04,328 of profitability that you could have hit 1246 00:50:01,809 --> 00:50:06,759 had you had shifted your thinking more 1247 00:50:04,329 --> 00:50:10,210 into a different direction where you 1248 00:50:06,760 --> 00:50:12,819 move only on advantages okay and again 1249 00:50:10,210 --> 00:50:17,260 your troops and your people are valuable 1250 00:50:12,818 --> 00:50:19,239 resources you have to be able to move 1251 00:50:17,260 --> 00:50:21,160 towards an advantage as quick as 1252 00:50:19,239 --> 00:50:22,809 possible so you can get that outcome so 1253 00:50:21,159 --> 00:50:24,608 you can gather more resources so you can 1254 00:50:22,809 --> 00:50:26,920 build your troops further and then the 1255 00:50:24,608 --> 00:50:31,179 same applies to them you have to instill 1256 00:50:26,920 --> 00:50:33,670 that philosophy in them and a lot of 1257 00:50:31,179 --> 00:50:35,289 times fighting is not necessary you know 1258 00:50:33,670 --> 00:50:38,260 sons who talked about this even though 1259 00:50:35,289 --> 00:50:42,009 this book is about war essentially the 1260 00:50:38,260 --> 00:50:44,980 the ideal goal is to win the war without 1261 00:50:42,010 --> 00:50:47,410 any casualties or to win the war with 1262 00:50:44,980 --> 00:50:49,150 the fewest amount of casualties not just 1263 00:50:47,409 --> 00:50:52,328 you know brute force go at it this is 1264 00:50:49,150 --> 00:50:55,720 strategy strategy's not done that way so 1265 00:50:52,329 --> 00:50:59,109 you don't need to fight battles unless 1266 00:50:55,719 --> 00:51:02,919 it's absolutely critical because those 1267 00:50:59,108 --> 00:51:04,598 battles can be costly and you only fight 1268 00:51:02,920 --> 00:51:07,930 the battles if you know you're going to 1269 00:51:04,599 --> 00:51:09,580 win or the odds are in favor if you have 1270 00:51:07,929 --> 00:51:12,489 to fight a battle and the 1271 00:51:09,579 --> 00:51:13,659 odds are not in favor well then maybe 1272 00:51:12,489 --> 00:51:15,819 what you've done is you've not 1273 00:51:13,659 --> 00:51:18,309 preemptively and proactively figured out 1274 00:51:15,820 --> 00:51:20,440 all the dynamics at plate that got you 1275 00:51:18,309 --> 00:51:22,389 into that in a situation that could be 1276 00:51:20,440 --> 00:51:23,820 too late but that's why it's important 1277 00:51:22,389 --> 00:51:26,230 to start now and work with what you have 1278 00:51:23,820 --> 00:51:28,090 most likely we're not in a situation 1279 00:51:26,230 --> 00:51:29,800 where it's do-or-die and there's things 1280 00:51:28,090 --> 00:51:31,120 we can do to prevent ourselves from 1281 00:51:29,800 --> 00:51:33,580 being a situation where it's do-or-die 1282 00:51:31,119 --> 00:51:36,039 so the key is to focus on that right now 1283 00:51:33,579 --> 00:51:38,829 and place ourselves in as many 1284 00:51:36,039 --> 00:51:42,279 situations where it's advantageous but 1285 00:51:38,829 --> 00:51:45,840 also in situations that we don't find 1286 00:51:42,280 --> 00:51:48,310 ourselves in a critical need to fight 1287 00:51:45,840 --> 00:51:50,530 again if it isn't if it is to your 1288 00:51:48,309 --> 00:51:52,809 advantage make a move forward if it's 1289 00:51:50,530 --> 00:51:56,110 not stay where you are one of my 1290 00:51:52,809 --> 00:51:58,719 favorite sayings that I got when I was 1291 00:51:56,110 --> 00:52:00,610 24 years old from very successful 1292 00:51:58,719 --> 00:52:02,949 entrepreneur was I was around that age 1293 00:52:00,610 --> 00:52:05,740 very successful he said when in doubt do 1294 00:52:02,949 --> 00:52:07,449 nothing and I've been reflecting upon 1295 00:52:05,739 --> 00:52:10,539 that for many years when in doubt do 1296 00:52:07,449 --> 00:52:12,489 nothing and over the years I tend to 1297 00:52:10,539 --> 00:52:14,110 implement it more and more and the 1298 00:52:12,489 --> 00:52:16,389 reason why it took me so long to 1299 00:52:14,110 --> 00:52:18,030 internalize it is because when you hear 1300 00:52:16,389 --> 00:52:23,109 a very simple statement like that 1301 00:52:18,030 --> 00:52:25,269 oftentimes we overthink it and we add 1302 00:52:23,110 --> 00:52:27,730 more complexity to it and then we don't 1303 00:52:25,269 --> 00:52:29,289 end up doing it but then as you move up 1304 00:52:27,730 --> 00:52:30,940 to higher levels and you can handle a 1305 00:52:29,289 --> 00:52:32,800 higher level of complexity in you place 1306 00:52:30,940 --> 00:52:34,750 yourself in different environments and 1307 00:52:32,800 --> 00:52:36,519 you study these philosophies and you see 1308 00:52:34,750 --> 00:52:38,590 how they work in in the world and so 1309 00:52:36,519 --> 00:52:41,679 forth you realize that those very 1310 00:52:38,590 --> 00:52:45,400 simplistic truth are oftentimes the way 1311 00:52:41,679 --> 00:52:48,399 to go so when you're in doubt there's 1312 00:52:45,400 --> 00:52:49,539 probably some aspect of whatever it is 1313 00:52:48,400 --> 00:52:52,480 that you want to do that you're not 1314 00:52:49,539 --> 00:52:56,619 analyzing or figuring out or being aware 1315 00:52:52,480 --> 00:52:58,659 of that essentially if you execute on it 1316 00:52:56,619 --> 00:53:00,759 it's not going to result in a favorable 1317 00:52:58,659 --> 00:53:02,469 outcome so what I try to do is I try to 1318 00:53:00,760 --> 00:53:04,650 place myself in as many situations that 1319 00:53:02,469 --> 00:53:07,209 if I execute upon them there's no doubt 1320 00:53:04,650 --> 00:53:09,340 but if there is a doubt I don't execute 1321 00:53:07,210 --> 00:53:10,780 upon it because in any given moment of 1322 00:53:09,340 --> 00:53:12,640 time you can either go left or right 1323 00:53:10,780 --> 00:53:14,110 okay they're you right now listening to 1324 00:53:12,639 --> 00:53:16,599 this you can stop and do something else 1325 00:53:14,110 --> 00:53:17,890 or you could do something outside of 1326 00:53:16,599 --> 00:53:20,079 whatever else you were going to do is 1327 00:53:17,889 --> 00:53:21,549 only like you know few choices that you 1328 00:53:20,079 --> 00:53:23,469 can make but each of those choices have 1329 00:53:21,550 --> 00:53:26,500 a trickle effect of other choice 1330 00:53:23,469 --> 00:53:27,939 and so forth so there's no point in like 1331 00:53:26,500 --> 00:53:29,739 doubting something and sitting on that 1332 00:53:27,940 --> 00:53:32,200 doubt because it just burns the mental 1333 00:53:29,739 --> 00:53:33,819 resources instead it's better to be 1334 00:53:32,199 --> 00:53:35,858 analytical about it and think about what 1335 00:53:33,820 --> 00:53:37,420 the what the implications are and so 1336 00:53:35,858 --> 00:53:39,369 forth but just simply doubting something 1337 00:53:37,420 --> 00:53:40,930 and executing upon it when there are 1338 00:53:39,369 --> 00:53:43,420 things that you can execute upon that 1339 00:53:40,929 --> 00:53:44,858 have no doubt that are no-brainers that 1340 00:53:43,420 --> 00:53:48,849 will produce a result isn't it better to 1341 00:53:44,858 --> 00:53:50,949 do that use the spies knowledge of the 1342 00:53:48,849 --> 00:53:53,500 enemy's dispositions can be obtained 1343 00:53:50,949 --> 00:53:57,489 from other men hence the use of spies of 1344 00:53:53,500 --> 00:54:00,099 whom there are five classes local spies 1345 00:53:57,489 --> 00:54:02,379 having local spies means employing the 1346 00:54:00,099 --> 00:54:05,230 services of the inhabitants of a 1347 00:54:02,380 --> 00:54:08,349 district inward spies having inward 1348 00:54:05,230 --> 00:54:11,920 spies making use of officials of the 1349 00:54:08,349 --> 00:54:13,900 enemy converted spies having converted 1350 00:54:11,920 --> 00:54:15,550 spies getting hold of the enemy's spies 1351 00:54:13,900 --> 00:54:20,289 and using them for your own purpose 1352 00:54:15,550 --> 00:54:22,690 doomed spies having doomed spies doing 1353 00:54:20,289 --> 00:54:25,809 things openly for purposes of deception 1354 00:54:22,690 --> 00:54:29,380 and allowing our spies to note of them 1355 00:54:25,809 --> 00:54:32,500 and report them to the enemy surviving 1356 00:54:29,380 --> 00:54:34,660 spies surviving spies finally are those 1357 00:54:32,500 --> 00:54:39,880 who bring back news from the enemy's 1358 00:54:34,659 --> 00:54:42,670 camp so different kinds of spies and the 1359 00:54:39,880 --> 00:54:46,358 spies essentially is designed to help 1360 00:54:42,670 --> 00:54:49,240 you understand the enemy again know 1361 00:54:46,358 --> 00:54:50,710 yourself and know your enemy you have to 1362 00:54:49,239 --> 00:54:51,479 know yourself and you have to know who 1363 00:54:50,710 --> 00:54:54,490 you're up against 1364 00:54:51,480 --> 00:54:57,309 now there's also the enemy within 1365 00:54:54,489 --> 00:54:59,649 yourself and figure out some creative 1366 00:54:57,309 --> 00:55:02,108 ways to infiltrate the enemy within 1367 00:54:59,650 --> 00:55:04,240 yourself which is your own ego study 1368 00:55:02,108 --> 00:55:06,039 yourself and then study your external 1369 00:55:04,239 --> 00:55:07,348 world that's how you know yourself 1370 00:55:06,039 --> 00:55:09,338 that's how you know your external world 1371 00:55:07,349 --> 00:55:12,010 that's how you know the people because 1372 00:55:09,338 --> 00:55:14,559 just as we go back to the beginning of 1373 00:55:12,010 --> 00:55:17,140 the book all warfare is fought on 1374 00:55:14,559 --> 00:55:18,880 deception so that means most likely 1375 00:55:17,139 --> 00:55:20,019 you're being deceived by the people in 1376 00:55:18,880 --> 00:55:23,400 front of you and again it's not about 1377 00:55:20,019 --> 00:55:26,559 being paranoid but rather being 1378 00:55:23,400 --> 00:55:28,269 objective and focused and aware that 1379 00:55:26,559 --> 00:55:30,699 these dynamics exist and it's a way of 1380 00:55:28,269 --> 00:55:32,619 life and if you want to rise up to 1381 00:55:30,699 --> 00:55:34,598 higher levels of success or you want to 1382 00:55:32,619 --> 00:55:36,289 play in environments where there's high 1383 00:55:34,599 --> 00:55:37,700 amounts of competition under 1384 00:55:36,289 --> 00:55:40,099 stand that this stuff is being used 1385 00:55:37,699 --> 00:55:41,929 don't be in denial about it and then 1386 00:55:40,099 --> 00:55:45,199 figure out ways to work with it so you 1387 00:55:41,929 --> 00:55:47,809 can come out advantageous the enemy 1388 00:55:45,199 --> 00:55:50,210 spies who have come to spy on us must be 1389 00:55:47,809 --> 00:55:53,570 sought out tempted with bribes led away 1390 00:55:50,210 --> 00:55:55,820 and comfortably housed they will become 1391 00:55:53,570 --> 00:56:00,860 converted spies and available for our 1392 00:55:55,820 --> 00:56:03,350 own service so again know just as you 1393 00:56:00,860 --> 00:56:05,510 are deploying methodologies to research 1394 00:56:03,349 --> 00:56:07,909 your competition other people are doing 1395 00:56:05,510 --> 00:56:09,200 the same to you and there's many 1396 00:56:07,909 --> 00:56:11,539 different ways of working with the 1397 00:56:09,199 --> 00:56:14,419 people that they sent to you so that 1398 00:56:11,539 --> 00:56:17,119 they can give them misinformation or 1399 00:56:14,420 --> 00:56:19,639 give you information from your 1400 00:56:17,119 --> 00:56:21,139 competitors and so forth hope you 1401 00:56:19,639 --> 00:56:23,659 enjoyed this video this is a lot of 1402 00:56:21,139 --> 00:56:26,659 information contained within this book 1403 00:56:23,659 --> 00:56:28,159 and I'm not doing it any justice by just 1404 00:56:26,659 --> 00:56:30,710 sharing these high-level points as you 1405 00:56:28,159 --> 00:56:32,929 can see we've been discussing for about 1406 00:56:30,710 --> 00:56:35,780 an hour and we've only covered like a 1407 00:56:32,929 --> 00:56:38,299 handful of points here and essentially 1408 00:56:35,780 --> 00:56:40,700 this book is something that you need to 1409 00:56:38,300 --> 00:56:42,110 refer to as much as possible in 1410 00:56:40,699 --> 00:56:44,149 different stages of your life to give 1411 00:56:42,110 --> 00:56:46,789 you deeper level insights there's a lot 1412 00:56:44,150 --> 00:56:49,519 more of insights if you go and study 1413 00:56:46,789 --> 00:56:52,369 this book and again like I mentioned in 1414 00:56:49,519 --> 00:56:54,530 the beginning studying war might not be 1415 00:56:52,369 --> 00:56:56,329 in the top of the list for people but 1416 00:56:54,530 --> 00:56:59,930 however I think it should be because it 1417 00:56:56,329 --> 00:57:03,679 reveals an important aspect of human 1418 00:56:59,929 --> 00:57:05,419 nature war does exist the war exists you 1419 00:57:03,679 --> 00:57:06,909 know not just like traditional war what 1420 00:57:05,420 --> 00:57:09,230 we actually consider war but 1421 00:57:06,909 --> 00:57:12,859 competitiveness in business environments 1422 00:57:09,230 --> 00:57:15,230 career social environments etc and the 1423 00:57:12,860 --> 00:57:17,539 war in our own mind with our own ego and 1424 00:57:15,230 --> 00:57:19,789 things like that do exist so we have to 1425 00:57:17,539 --> 00:57:22,820 be able to study it understand it and 1426 00:57:19,789 --> 00:57:25,789 apply it and be aware of the different 1427 00:57:22,820 --> 00:57:26,630 aspects and refer to something like Sun 1428 00:57:25,789 --> 00:57:31,009 Tzu's Art of War 1429 00:57:26,630 --> 00:57:32,480 for insights and revelations for pieces 1430 00:57:31,010 --> 00:57:33,530 that we might not have figured out yet 1431 00:57:32,480 --> 00:57:35,480 because that's what this book is really 1432 00:57:33,530 --> 00:57:37,190 helpful for if you want to copy this 1433 00:57:35,480 --> 00:57:38,539 mind map it's in the bottom of this 1434 00:57:37,190 --> 00:57:40,070 video in the link in the description 1435 00:57:38,539 --> 00:57:41,239 thank you very much for watch this video 1436 00:57:40,070 --> 00:57:43,780 I hope you enjoyed it I'll talk to you 1437 00:57:41,239 --> 00:57:43,779 soon take care