0:00:00.060,0:00:05.849 the art of war by Sun zu so this book is 0:00:02.520,0:00:07.769 thousands of years old and it is a very 0:00:05.849,0:00:10.410 insightful book because it not only 0:00:07.769,0:00:14.849 tells you about the different strategies 0:00:10.410,0:00:18.269 and insightful ideas behind war and the 0:00:14.849,0:00:20.939 aspects directly related to war however 0:00:18.269,0:00:24.268 it contains within a lot of information 0:00:20.939,0:00:26.129 regarding on how to carry yourself in 0:00:24.268,0:00:27.839 life and how to overcome one of the 0:00:26.129,0:00:30.660 greatest obstacles that you have which 0:00:27.839,0:00:31.890 is your own ego and aspects of your mind 0:00:30.660,0:00:33.929 and your character that you're 0:00:31.890,0:00:36.299 essentially in battle with that keeps 0:00:33.929,0:00:37.649 you away from doing the things that you 0:00:36.299,0:00:39.779 know you have to do to produce the 0:00:37.649,0:00:41.399 results that you want it also helps you 0:00:39.780,0:00:43.829 with dealing with day-to-day life 0:00:41.399,0:00:46.410 dealing with people areas like business 0:00:43.829,0:00:48.420 and career so what I've done is I've 0:00:46.409,0:00:49.859 pulled some points out of the book and I 0:00:48.420,0:00:51.780 want to share with you my insights and 0:00:49.859,0:00:54.899 perspectives on this and we're going to 0:00:51.780,0:00:57.660 go through each point that I gathered 0:00:54.899,0:01:01.289 from the chapters it's 13 of them and 0:00:57.659,0:01:04.649 each chapter contains a different topic 0:01:01.289,0:01:06.650 and what it does is it explains you know 0:01:04.650,0:01:09.750 the contents within it there's a lot of 0:01:06.650,0:01:11.820 Proverbs and insightful information no 0:01:09.750,0:01:13.290 matter where you are in your life it's 0:01:11.819,0:01:15.719 worth reading this book because it's 0:01:13.290,0:01:18.210 very revealing it tells you about what 0:01:15.719,0:01:20.188 is happening to you from areas that 0:01:18.209,0:01:21.989 you're not aware of in life because one 0:01:20.188,0:01:24.719 of the important quotes on this book is 0:01:21.989,0:01:27.390 all warfare is fought on deception or is 0:01:24.719,0:01:28.828 based on deception and everyone is 0:01:27.390,0:01:31.170 trying to get your attention in this 0:01:28.828,0:01:33.478 world and essentially your attention is 0:01:31.170,0:01:36.090 really valuable advertisers pay a lot of 0:01:33.478,0:01:38.219 money to get your attention this can be 0:01:36.090,0:01:39.990 beneficial because they can offer to you 0:01:38.219,0:01:42.539 very valuable products and services but 0:01:39.989,0:01:44.310 it can also be disadvantageous if it 0:01:42.540,0:01:45.780 takes you away from your purpose or your 0:01:44.310,0:01:48.810 grand strategy what you're trying to 0:01:45.780,0:01:50.820 accomplish so if you understand the 0:01:48.810,0:01:52.618 aspects of war and the strategies and 0:01:50.819,0:01:55.529 the concepts of war then it will give 0:01:52.618,0:01:58.680 you a deeper multi-level understanding 0:01:55.530,0:02:00.810 of reality and yourself a lot of people 0:01:58.680,0:02:02.430 shy away from the subject of war and 0:02:00.810,0:02:04.799 I've never been one to do that because I 0:02:02.430,0:02:07.380 realized that just about any type of 0:02:04.799,0:02:10.179 information that is available is valid 0:02:07.379,0:02:12.370 in certain areas and we need to learn 0:02:10.179,0:02:14.799 understand from different sources even 0:02:12.370,0:02:16.989 if areas we don't necessarily agree with 0:02:14.799,0:02:18.819 there's a lot of different nuances and 0:02:16.989,0:02:20.950 understandings but the important thing 0:02:18.818,0:02:23.108 is we have to make peace with what we're 0:02:20.949,0:02:25.328 reading and who we are as a person and 0:02:23.109,0:02:27.189 one of the best ways to do that is to 0:02:25.329,0:02:29.260 study very polarizing subjects so if 0:02:27.188,0:02:31.810 you're not a kind of person that studies 0:02:29.259,0:02:34.030 war for example or you are opposed to 0:02:31.810,0:02:35.739 war that's actually worth reading the 0:02:34.030,0:02:38.408 war manuals because you'll gain a lot of 0:02:35.739,0:02:40.900 insights to yourself there's a saying 0:02:38.408,0:02:43.239 that goes what you resist persists so 0:02:40.900,0:02:45.579 the more you try to avoid studying 0:02:43.239,0:02:47.560 certain subjects like war the harder it 0:02:45.579,0:02:49.510 is for you to overcome the certain 0:02:47.560,0:02:51.609 aspects of yourself that the strategies 0:02:49.509,0:02:53.649 of war and the concepts covered within 0:02:51.609,0:02:55.959 this book can help you overcome so you 0:02:53.650,0:02:57.250 can reach an even higher level so I'm 0:02:55.959,0:03:00.669 going to start with the points the first 0:02:57.250,0:03:02.620 is all warfare is based on deception so 0:03:00.669,0:03:03.700 again I'm going to apply this to life in 0:03:02.620,0:03:05.530 general I'm not going to apply this to 0:03:03.699,0:03:08.018 war might make some references 0:03:05.530,0:03:10.030 but because the concepts and strategies 0:03:08.019,0:03:12.069 that are contained within this book are 0:03:10.030,0:03:12.968 applicable for day-to-day life so that's 0:03:12.068,0:03:15.339 we're going to talk about from that 0:03:12.968,0:03:18.158 perspective all warfare is based on 0:03:15.340,0:03:20.139 deception so to me it's essentially this 0:03:18.158,0:03:21.638 world we live in where everyone is 0:03:20.139,0:03:23.919 trying to take your attention away from 0:03:21.639,0:03:26.590 what you're doing and put it into their 0:03:23.919,0:03:28.840 space so advertising for example or 0:03:26.590,0:03:30.789 social media or different people are 0:03:28.840,0:03:32.709 trying to take your attention away not 0:03:30.789,0:03:34.179 necessarily from a sinister perspective 0:03:32.709,0:03:36.370 but because they believe they know 0:03:34.180,0:03:38.169 what's best for you and they're trying 0:03:36.370,0:03:39.459 to take you towards your direction now 0:03:38.169,0:03:41.319 this can be advantageous or 0:03:39.459,0:03:44.139 disadvantageous a lot of times with the 0:03:41.318,0:03:45.818 distractions we have nowadays in the 0:03:44.139,0:03:47.620 realm of work for example career in 0:03:45.818,0:03:49.568 business they're not very advantageous 0:03:47.620,0:03:51.729 and even though the other person will 0:03:49.568,0:03:54.399 tell you it's advantageous you in your 0:03:51.729,0:03:56.199 heart note it's not advantageous so what 0:03:54.400,0:03:58.680 you have to do is you have to put 0:03:56.199,0:04:01.359 processes and systems in place to 0:03:58.680,0:04:03.189 prevent your attention from going in a 0:04:01.359,0:04:05.229 different direction and part of that is 0:04:03.188,0:04:07.418 the understanding that all warfare is 0:04:05.229,0:04:09.669 based on deception so a lot of things 0:04:07.419,0:04:12.129 that you're attracted to are not 0:04:09.669,0:04:13.840 necessarily beneficial for you if you 0:04:12.128,0:04:15.668 see a very attractive person someone 0:04:13.840,0:04:17.168 that you're attracted to understand 0:04:15.669,0:04:19.358 something that that's only the surface 0:04:17.168,0:04:22.089 what you see there's probably a lot more 0:04:19.358,0:04:23.209 to them and a lot more aspects to who 0:04:22.089,0:04:25.279 they are that 0:04:23.209,0:04:26.750 she might not be beneficial for you okay 0:04:25.279,0:04:29.029 so this can be true and it can be false 0:04:26.750,0:04:30.949 also but you've got to look at where 0:04:29.029,0:04:33.739 you're being deceived from seeing 0:04:30.949,0:04:36.439 reality from seeing the truth and it's 0:04:33.740,0:04:39.168 usually the things that trigger our 0:04:36.439,0:04:41.478 fears and insecurities that pulls us 0:04:39.168,0:04:43.129 towards a negative direction or in a 0:04:41.478,0:04:45.879 direction that's not favorable to us 0:04:43.129,0:04:48.889 next attack him where he is unprepared 0:04:45.879,0:04:51.529 appear where you are not expected so 0:04:48.889,0:04:53.750 again when you look at software or 0:04:51.529,0:04:54.469 certain kinds of apps and Facebook and 0:04:53.750,0:04:57.110 things like that 0:04:54.470,0:04:59.120 they really understand this concept and 0:04:57.110,0:05:00.919 they're really trying to you can say 0:04:59.120,0:05:02.360 attack your mind and get you to go in a 0:05:00.918,0:05:05.060 different direction when you are 0:05:02.360,0:05:07.180 unprepared so the key is to set up 0:05:05.060,0:05:09.110 things in your environment to avoid 0:05:07.180,0:05:12.288 distraction to place yourself in 0:05:09.110,0:05:14.870 environments that motivate and encourage 0:05:12.288,0:05:17.060 a high level of focus from prevent and 0:05:14.870,0:05:19.340 preventing yourself from being around 0:05:17.060,0:05:20.810 people that essentially are looking to 0:05:19.339,0:05:23.060 exploit you in a way that's not 0:05:20.810,0:05:25.399 beneficial for you when you are 0:05:23.060,0:05:27.259 unprepared people are not going to 0:05:25.399,0:05:28.819 attack you where you're strong your mind 0:05:27.259,0:05:30.530 is not going to be penetrated where 0:05:28.819,0:05:33.439 you're strong it's always going to be in 0:05:30.529,0:05:36.500 your weak areas and it's going to appear 0:05:33.439,0:05:38.000 when you are not expecting it to appear 0:05:36.500,0:05:40.310 so the important thing to understand is 0:05:38.000,0:05:43.009 to look at all the different scenarios 0:05:40.310,0:05:45.199 and situations in your life where you 0:05:43.009,0:05:47.750 are unprepared and where you're not 0:05:45.199,0:05:49.460 expecting distractions and things that 0:05:47.750,0:05:52.459 will move you in a different direction 0:05:49.459,0:05:54.288 again based on deception and figure out 0:05:52.459,0:05:57.019 how you can remove those so you can 0:05:54.288,0:06:00.439 focus on what really matters to you if 0:05:57.019,0:06:02.508 your opponent is choleric temper seek to 0:06:00.439,0:06:05.839 irritate him pretend to be weak that he 0:06:02.509,0:06:08.479 may grow arrogant so again one of the 0:06:05.839,0:06:12.228 things that takes us away from what we 0:06:08.478,0:06:14.899 are trying to do is emotions people 0:06:12.228,0:06:17.180 target our emotions advertisers target 0:06:14.899,0:06:19.788 our emotions everything is designed to 0:06:17.180,0:06:22.209 target your emotions and one of the most 0:06:19.788,0:06:25.399 powerful emotions is anger and 0:06:22.209,0:06:27.649 irritation so if people are angering you 0:06:25.399,0:06:30.079 or irritating you take a step back and 0:06:27.649,0:06:31.429 understand that they may or may not be 0:06:30.079,0:06:33.968 aware of what they're doing but the 0:06:31.430,0:06:36.740 bottom line is that it's impacting you 0:06:33.968,0:06:38.529 so that what you have to do 0:06:36.740,0:06:41.000 is remove yourself from those situations 0:06:38.529,0:06:42.679 again pretend to be weak that he may 0:06:41.000,0:06:45.769 grow arrogant so another thing is that 0:06:42.680,0:06:47.478 on the offensive side you want to be 0:06:45.769,0:06:50.990 humble you want to be a kind of person 0:06:47.478,0:06:52.370 that is very you know pragmatic and 0:06:50.990,0:06:54.710 going about your day to day activities 0:06:52.370,0:06:56.478 because then what happens is that those 0:06:54.709,0:06:58.430 that are sinister and out to get you 0:06:56.478,0:07:00.649 they're going to grow arrogant they're 0:06:58.430,0:07:02.120 going to create a false sense of 0:07:00.649,0:07:03.348 identity that they're winning and so 0:07:02.120,0:07:05.329 forth and that's going to eventually 0:07:03.348,0:07:07.519 take them down now that's actually a 0:07:05.329,0:07:10.158 good thing because when somebody does 0:07:07.519,0:07:13.098 not get results based on reality and 0:07:10.158,0:07:15.408 they get results based on arrogance and 0:07:13.098,0:07:17.329 egotistical reasons then that's not 0:07:15.408,0:07:19.189 serving people and they need to go down 0:07:17.329,0:07:22.008 and one of the ways that you can 0:07:19.189,0:07:23.839 facilitate that in a way that doesn't 0:07:22.009,0:07:26.720 necessarily cause you to fight a battle 0:07:23.839,0:07:29.239 with them is to be humble hold out baits 0:07:26.720,0:07:32.120 to entice the enemy fiend disorder and 0:07:29.240,0:07:33.530 crush them again people are using bait 0:07:32.120,0:07:34.759 to try to Lou you in a different 0:07:33.529,0:07:37.068 direction now I'm not saying these 0:07:34.759,0:07:38.870 things to make the world seem like it's 0:07:37.069,0:07:41.870 a negative place that's not what I'm 0:07:38.870,0:07:43.750 saying the reality of these things do 0:07:41.870,0:07:46.598 exist and what we have to do is 0:07:43.750,0:07:50.620 proactively be responsible for 0:07:46.598,0:07:53.120 protecting ourselves or protecting our 0:07:50.620,0:07:54.918 attention in different areas that are 0:07:53.120,0:07:57.740 important to us and understand when 0:07:54.918,0:07:59.478 we're being baited by the enemy because 0:07:57.740,0:08:00.860 the bait is going to take you astray 0:07:59.478,0:08:05.269 it's going to lead you astray 0:08:00.860,0:08:06.800 next waging war in war then let your 0:08:05.269,0:08:10.310 objective be victory not lengthy 0:08:06.800,0:08:11.900 campaigns so this is applicable in a lot 0:08:10.310,0:08:14.060 of areas of life for example in business 0:08:11.899,0:08:15.739 one of the things that I see people do 0:08:14.060,0:08:18.158 in business is they create these lengthy 0:08:15.740,0:08:20.120 campaigns these lengthy business 0:08:18.158,0:08:21.439 objectives that take forever to 0:08:20.120,0:08:25.189 implement in projects that are very 0:08:21.439,0:08:27.560 complex and it prolongs the victory or 0:08:25.189,0:08:29.629 even if they get there they screw it up 0:08:27.560,0:08:32.089 because there's so much complexity to it 0:08:29.629,0:08:35.028 and they don't end up actually getting 0:08:32.089,0:08:38.390 the victory they end up losing so the 0:08:35.028,0:08:39.889 ideal scenario is quick campaigns that 0:08:38.389,0:08:42.620 are designed to victory one of the 0:08:39.889,0:08:44.600 quickest routes to the end result I 0:08:42.620,0:08:46.339 remember I was at an event and I heard 0:08:44.600,0:08:48.889 Daymond John speak who was the founder 0:08:46.339,0:08:50.360 of FUBU and he said he tries to be one 0:08:48.889,0:08:51.828 step away from the money 0:08:50.360,0:08:54.019 which essentially what that means is 0:08:51.828,0:08:56.508 that you know and he's an investor he's 0:08:54.019,0:08:58.938 looking for businesses that are quick 0:08:56.509,0:09:01.249 and efficient to produce the outcome 0:08:58.938,0:09:03.649 okay so you see the application here and 0:09:01.249,0:09:06.019 it's not about creating these lengthy 0:09:03.649,0:09:07.249 processes and lengthy steps to get to 0:09:06.019,0:09:09.798 the end result because that just adds 0:09:07.249,0:09:12.949 unnecessary complexity but for looking 0:09:09.798,0:09:14.509 for the quick end result through a short 0:09:12.948,0:09:16.729 and efficient campaign now this doesn't 0:09:14.509,0:09:18.528 mean get-rich-quick or something that is 0:09:16.730,0:09:20.659 essentially a trick that is not 0:09:18.528,0:09:22.278 sustainable there's a balance here but 0:09:20.659,0:09:23.899 it does mean that you can simplify the 0:09:22.278,0:09:25.100 process and it doesn't have to be as 0:09:23.899,0:09:28.879 lengthy as it should 0:09:25.100,0:09:31.009 next attack by stratagem thus we may 0:09:28.879,0:09:34.489 know there are five essentials for 0:09:31.009,0:09:36.230 victory he will win who knows when to 0:09:34.489,0:09:37.939 fight and when not to fight 0:09:36.230,0:09:40.938 so essentially what that means is 0:09:37.938,0:09:43.428 conserve your energy live to fight the 0:09:40.938,0:09:45.889 battles that are worth fighting don't 0:09:43.428,0:09:47.088 give your attention onto things that 0:09:45.889,0:09:48.619 when you win 0:09:47.089,0:09:50.089 they're just for egotistical reasons 0:09:48.619,0:09:52.639 they're not actually moving your 0:09:50.089,0:09:55.239 objective forward he will win who knows 0:09:52.639,0:09:58.188 how to handle both superior and inferior 0:09:55.239,0:10:00.230 forces so understand that some people 0:09:58.188,0:10:02.269 are superior and some are inferior you 0:10:00.230,0:10:04.668 need to be able to work with those 0:10:02.269,0:10:07.339 energies to move your strategy forward 0:10:04.668,0:10:09.708 again if you're focused on an objective 0:10:07.339,0:10:12.949 outcome that is based on strategy and 0:10:09.708,0:10:14.448 not based on egotistical reasons then 0:10:12.948,0:10:15.948 you're going to see the possibilities 0:10:14.448,0:10:18.139 and opportunities to work with these 0:10:15.948,0:10:20.868 different superior and inferior forces 0:10:18.139,0:10:23.028 when someone is superior to us we tend 0:10:20.869,0:10:25.610 to put on a certain persona we try to 0:10:23.028,0:10:27.230 impress them we end up doing things that 0:10:25.610,0:10:29.659 don't necessarily move our objective 0:10:27.230,0:10:31.579 forward when someone is inferior we try 0:10:29.659,0:10:33.708 to take advantage of them we try to be 0:10:31.578,0:10:35.269 the right one we try to be the lecturer 0:10:33.708,0:10:37.548 instead of the person that works with 0:10:35.269,0:10:39.980 them to move the objective forward he 0:10:37.548,0:10:42.980 will win whose Army is animated by the 0:10:39.980,0:10:44.899 same spirit throughout all its ranks so 0:10:42.980,0:10:46.610 when you're creating a team for example 0:10:44.899,0:10:49.129 if you're building a business everyone 0:10:46.610,0:10:51.168 needs to have that spirit anytime the 0:10:49.129,0:10:53.269 spirit is broken you've got a weak link 0:10:51.168,0:10:55.249 you have to be able to penetrate your 0:10:53.269,0:10:58.009 organization with that same spirit if 0:10:55.249,0:10:59.480 you can't penetrate the ranks and 0:10:58.009,0:11:00.678 there's hierarchy in it understand 0:10:59.480,0:11:02.600 something when it gets up to a certain 0:11:00.678,0:11:04.129 level and that spirit is not there 0:11:02.600,0:11:07.190 everyone who that poor 0:11:04.129,0:11:08.629 person has as far as responsibility if 0:11:07.190,0:11:11.840 that person is a leader anyone who is 0:11:08.629,0:11:14.029 responsible to them is not going to have 0:11:11.840,0:11:16.310 that same spirit because as it trickles 0:11:14.029,0:11:17.990 down when it gets to that level where 0:11:16.309,0:11:20.449 there's the inefficiency of thinking or 0:11:17.990,0:11:22.039 the lack of spirit everyone under that 0:11:20.450,0:11:24.110 person is going to have that lack of 0:11:22.039,0:11:26.269 spirit because the information which 0:11:24.110,0:11:28.340 comes in the top down is not going to be 0:11:26.269,0:11:30.799 translated in a way where it's uniform 0:11:28.340,0:11:33.290 and that becomes very weak it becomes 0:11:30.799,0:11:35.599 cancerous to the organization and it can 0:11:33.289,0:11:37.909 be resulting or it can result in taking 0:11:35.600,0:11:41.210 down the entire operation and so forth 0:11:37.909,0:11:43.129 he who will win he will win who prepared 0:11:41.210,0:11:45.950 himself waits to take the enemy 0:11:43.129,0:11:47.840 unprepared so you always have to be 0:11:45.950,0:11:49.280 prepared you always have to be on this 0:11:47.840,0:11:50.840 doesn't mean you can't relax but when 0:11:49.279,0:11:52.579 you relax make sure you do in an 0:11:50.840,0:11:54.560 environment where you cannot be 0:11:52.580,0:11:57.230 persuaded and attacked you can be 0:11:54.559,0:11:59.359 vulnerable but it's important to then 0:11:57.230,0:12:01.789 place yourself in situations where you 0:11:59.360,0:12:03.470 are prepared and where people can't take 0:12:01.789,0:12:05.029 your taken advantage of you and you're 0:12:03.470,0:12:06.769 able to read the signs you're able to 0:12:05.029,0:12:09.079 become very present and know when you're 0:12:06.769,0:12:12.470 getting pulled in a direction that is 0:12:09.080,0:12:14.570 not favorable for you and when you're 0:12:12.470,0:12:16.279 dealing with people and you have to move 0:12:14.570,0:12:18.050 the strategy forward and you have to 0:12:16.279,0:12:19.669 attack do it in a place where there is 0:12:18.049,0:12:23.389 less resistance essentially when they're 0:12:19.669,0:12:26.479 unprepared he will win who has military 0:12:23.389,0:12:29.629 capacity and is not interfered with by 0:12:26.480,0:12:33.470 the sovereign so next we move on to 0:12:29.629,0:12:36.470 tactical dispositions what the ancients 0:12:33.470,0:12:38.930 called a clever fighter is one who not 0:12:36.470,0:12:41.570 only wins but excels in winning with 0:12:38.929,0:12:44.989 ease hence his victories bring him 0:12:41.570,0:12:48.140 neither reputation for wisdom nor credit 0:12:44.990,0:12:50.240 for courage so if you are a very 0:12:48.139,0:12:51.830 skillful fighter and you're always win 0:12:50.240,0:12:54.620 or you're in the state of mind of 0:12:51.830,0:12:56.870 winning when you win it's not a big deal 0:12:54.620,0:12:59.480 it's just a way of life it's just what 0:12:56.870,0:13:01.850 happens from day to day that's how you 0:12:59.480,0:13:03.860 know that you are in the ranks of 0:13:01.850,0:13:06.050 someone great is when they're looking at 0:13:03.860,0:13:08.029 the victories as just another step 0:13:06.049,0:13:10.609 forward this doesn't mean that they are 0:13:08.029,0:13:12.889 not appreciative of it it just means 0:13:10.610,0:13:15.409 that they don't become arrogant and form 0:13:12.889,0:13:17.240 an identity around their victories when 0:13:15.409,0:13:18.019 you become arrogant and form an identity 0:13:17.240,0:13:21.680 or you fee 0:13:18.019,0:13:24.289 the ego around your victories that ego 0:13:21.679,0:13:26.809 becomes your weak area you're no longer 0:13:24.289,0:13:28.789 performing from the same place that got 0:13:26.809,0:13:31.429 you the victories and then when you face 0:13:28.789,0:13:32.659 higher challenges that ego is going to 0:13:31.429,0:13:33.519 hold you back you're going to need to 0:13:32.659,0:13:37.039 break it down 0:13:33.519,0:13:39.559 thus it is war that is that in war that 0:13:37.039,0:13:41.990 victorious strategist only seeks battle 0:13:39.559,0:13:44.719 after the victory has been won whereas 0:13:41.990,0:13:47.230 he who is destined to defeat first 0:13:44.720,0:13:49.490 fights and afterwards looks for victory 0:13:47.230,0:13:51.700 so this is about controlling your 0:13:49.490,0:13:54.680 emotions getting really present and 0:13:51.700,0:13:56.330 understanding that you need to look at 0:13:54.679,0:13:58.399 strategy and you got to see the end 0:13:56.330,0:14:01.430 result and you got to go down the 0:13:58.399,0:14:04.639 pathway that is statistically likely to 0:14:01.429,0:14:07.189 produce the result that you want if you 0:14:04.639,0:14:09.169 don't see the steps that lead to the 0:14:07.190,0:14:10.820 outcome you need to figure out how to 0:14:09.169,0:14:13.099 see the steps because if you don't see 0:14:10.820,0:14:14.570 the steps then you're essentially going 0:14:13.100,0:14:16.970 and fighting a battle when you don't 0:14:14.570,0:14:19.129 necessarily know the outcome now there's 0:14:16.970,0:14:21.320 going to be situations where the odds 0:14:19.129,0:14:22.778 are not in your favor and if you have 0:14:21.320,0:14:25.190 the opportunity to go in the direction 0:14:22.778,0:14:26.990 another direction where the odds are in 0:14:25.190,0:14:28.700 your favor and that can move your grand 0:14:26.990,0:14:31.909 strategy forward why wouldn't you pick 0:14:28.700,0:14:34.670 it so it's important to think like a 0:14:31.909,0:14:37.519 strategist and understanding strategy is 0:14:34.669,0:14:40.309 a massive subject it takes a lot of 0:14:37.519,0:14:42.259 experience a lot of studying to really 0:14:40.309,0:14:44.328 grasp the magnitude and it goes on 0:14:42.259,0:14:47.659 forever the study of becoming a better 0:14:44.328,0:14:51.078 strategist goes on forever it deploys 0:14:47.659,0:14:53.149 both in the moment thinking and being 0:14:51.078,0:14:54.919 present to the variables that are 0:14:53.149,0:14:56.990 contained within the moment as well as 0:14:54.919,0:14:58.819 long-range thinking so you can see the 0:14:56.990,0:15:00.919 domino effect the trickle effect the 0:14:58.820,0:15:03.829 pattern recognition the possible 0:15:00.919,0:15:05.629 scenarios that can occur in the position 0:15:03.828,0:15:07.159 that you're taking or in the environment 0:15:05.629,0:15:10.838 that you're going in and knowing how to 0:15:07.159,0:15:14.240 work with it when it shows up energy 0:15:10.839,0:15:17.089 sons who said the control of large 0:15:14.240,0:15:19.669 forces is the same principle as the 0:15:17.089,0:15:22.760 control of a few men it is merely a 0:15:19.669,0:15:25.819 question of dividing up their numbers so 0:15:22.759,0:15:28.039 what this means is that you've got to 0:15:25.820,0:15:31.760 create a system you've got to create a 0:15:28.039,0:15:35.449 process and that system in process will 0:15:31.759,0:15:37.429 allow it to scale to higher levels when 0:15:35.450,0:15:39.590 you're building a team the same 0:15:37.429,0:15:42.709 ideologies that you instill at a lower 0:15:39.590,0:15:45.620 level with a few people are instilled as 0:15:42.710,0:15:47.930 the organization grows and as the 0:15:45.620,0:15:49.940 organization grows there are people 0:15:47.929,0:15:53.629 there are processes and systems that are 0:15:49.940,0:15:56.870 put in place to infuse the new people 0:15:53.629,0:16:01.759 that are brought on board with the ways 0:15:56.870,0:16:04.850 of how it works and the spirit and as it 0:16:01.759,0:16:07.909 starts to increase the control is 0:16:04.850,0:16:10.220 maintained through hierarchy and 0:16:07.909,0:16:13.009 reporting and certain things in place 0:16:10.220,0:16:15.920 that when a decision needs to be 0:16:13.009,0:16:18.169 executed from the top down it flows 0:16:15.919,0:16:22.099 through the entire organization and 0:16:18.169,0:16:23.449 everybody executes in synergy now it's a 0:16:22.100,0:16:24.980 lot simpler than it sounds because 0:16:23.450,0:16:27.980 you're dealing with people and people 0:16:24.980,0:16:30.800 can be rational and overly emotional and 0:16:27.980,0:16:34.370 have their own agendas but you try to do 0:16:30.799,0:16:36.620 it the best you can ok so next in the 0:16:34.370,0:16:39.200 battle there are not more than two 0:16:36.620,0:16:41.750 methods of attack the direct and the 0:16:39.200,0:16:44.440 indirect yet these two combinations give 0:16:41.750,0:16:47.480 rise to an endless series of maneuvers 0:16:44.440,0:16:49.430 so think about in life when it's 0:16:47.480,0:16:51.590 important to be direct when dealing with 0:16:49.429,0:16:54.019 people and when it's important to be 0:16:51.590,0:16:55.370 indirect sometimes when you're dealing 0:16:54.019,0:16:59.179 with people you have to be direct 0:16:55.370,0:17:01.159 because they can handle it or they can 0:16:59.179,0:17:03.639 handle it in certain times or they 0:17:01.159,0:17:06.470 require it to feel your trustworthiness 0:17:03.639,0:17:09.319 but in other times it's important to be 0:17:06.470,0:17:11.539 indirect because by being indirect you 0:17:09.319,0:17:13.730 give them some space you help them 0:17:11.539,0:17:15.980 understand things in a level where they 0:17:13.730,0:17:18.440 figure it out on their own one of my 0:17:15.980,0:17:20.180 favorite sayings is let the thoughts you 0:17:18.440,0:17:22.279 are provoking come to them as if they 0:17:20.180,0:17:24.740 were their own that's done through 0:17:22.279,0:17:26.328 indirect methods through indirect 0:17:24.740,0:17:28.579 methods you're not being manipulative 0:17:26.328,0:17:30.200 but you're rather just being supportive 0:17:28.579,0:17:32.779 you're stepping back and understanding 0:17:30.200,0:17:34.610 that people are in different levels they 0:17:32.779,0:17:37.160 have fears they have insecurities they 0:17:34.609,0:17:39.619 have different agendas and goals and 0:17:37.160,0:17:42.890 certain priorities and so forth and you 0:17:39.619,0:17:45.168 got to be able to work with that in a 0:17:42.890,0:17:48.200 way that might require 0:17:45.169,0:17:52.340 being indirect energy might be likened 0:17:48.200,0:17:55.788 to bending of a crossbow decision to the 0:17:52.339,0:17:58.278 releasing of a trigger so energy is 0:17:55.788,0:18:02.169 essentially a lot of presents a lot of 0:17:58.278,0:18:06.409 awareness and a buildup a buildup of 0:18:02.169,0:18:10.059 focus and then you are able to look at 0:18:06.409,0:18:13.309 what you're trying to accomplish and 0:18:10.058,0:18:15.648 releasing that build-up of energy you 0:18:13.308,0:18:18.678 have to be able to feel it you can feel 0:18:15.648,0:18:20.449 the energy a lot of people nowadays are 0:18:18.679,0:18:22.909 not really becoming present to the 0:18:20.450,0:18:24.499 energy of their environment the energy 0:18:22.909,0:18:27.200 when it comes to dealing with people 0:18:24.499,0:18:28.970 it's almost become kind of a far-out 0:18:27.200,0:18:30.919 concept it really isn't 0:18:28.970,0:18:33.200 you can feel when somebody has good 0:18:30.919,0:18:36.049 energy charismatic energy negative 0:18:33.200,0:18:38.659 energy you can feel it and you can get 0:18:36.048,0:18:40.778 better at feeling it and within yourself 0:18:38.659,0:18:44.299 when you've got focused energy or 0:18:40.778,0:18:48.409 powerful present energy or energy that's 0:18:44.298,0:18:50.929 very positive or it's purposeful you can 0:18:48.409,0:18:53.330 allow that energy to build up so it 0:18:50.929,0:18:55.788 intensifies and then when it's time to 0:18:53.329,0:19:00.439 make your move you can release and 0:18:55.788,0:19:02.989 infuse that move with your energy emit 0:19:00.440,0:19:06.820 the turmoil and tumult a battle there 0:19:02.989,0:19:10.999 may be seeming disorder and yet no real 0:19:06.819,0:19:14.239 disorder at all amid confusion and chaos 0:19:10.999,0:19:18.470 your array may be without head or tail 0:19:14.239,0:19:20.980 yet it will be proof against defeat so 0:19:18.470,0:19:25.009 when you look at an environment a 0:19:20.980,0:19:27.499 marketplace life in general you'll tend 0:19:25.009,0:19:30.139 to notice chaos you will see disorder 0:19:27.499,0:19:33.350 things won't make sense understand 0:19:30.138,0:19:37.368 something that within that chaos there 0:19:33.349,0:19:40.819 is a process there is order your goal as 0:19:37.368,0:19:43.638 a strategist is to be able to see order 0:19:40.819,0:19:46.158 through the chaos not be pulled in 0:19:43.638,0:19:47.898 through the chaos I know people that 0:19:46.159,0:19:50.659 consider themselves to be strategists 0:19:47.898,0:19:53.569 but they're not able to hold composure 0:19:50.659,0:19:56.809 during tough situations or they might be 0:19:53.569,0:19:59.148 at a level where they are not able to be 0:19:56.808,0:20:01.638 a strategist so the way I look at it 0:19:59.148,0:20:03.829 different different levels require 0:20:01.638,0:20:06.168 different levels of strategic thinking 0:20:03.829,0:20:09.019 different kinds of chaotic environments 0:20:06.169,0:20:10.820 required different strategies someone 0:20:09.019,0:20:13.278 who's a grand strategist when a really 0:20:10.819,0:20:15.888 high level is able to maintain their 0:20:13.278,0:20:19.098 presence of mind and see the process in 0:20:15.888,0:20:21.378 the chaos and they're able to take what 0:20:19.098,0:20:23.528 they see and translate it into the 0:20:21.378,0:20:26.808 maneuvers that they get their team to do 0:20:23.528,0:20:28.778 this is something that is very apparent 0:20:26.808,0:20:32.239 in people that have a lot of experience 0:20:28.778,0:20:33.950 there is a concept of German military 0:20:32.239,0:20:35.210 term called finger spritzing befool 0:20:33.950,0:20:37.848 essentially what it means 0:20:35.210,0:20:41.119 it's fingertip field and essentially 0:20:37.848,0:20:45.019 it's the ability to feel the environment 0:20:41.118,0:20:46.398 that you're in and while you have a lot 0:20:45.019,0:20:48.108 of different strategies in your mind 0:20:46.398,0:20:51.228 while you have a lot of different 0:20:48.108,0:20:53.868 tactics based on the environment and 0:20:51.229,0:20:55.639 what you feel be able to deploy the 0:20:53.868,0:20:57.829 right strategy to move it forward to 0:20:55.638,0:20:59.558 move the objective forward this comes 0:20:57.829,0:21:02.418 through experience those that were 0:20:59.558,0:21:05.868 masterful war generals were said to have 0:21:02.419,0:21:08.809 possessed finger spits and go full so 0:21:05.868,0:21:11.178 what you need to realize is that you 0:21:08.808,0:21:14.329 need to train yourself so that when you 0:21:11.179,0:21:15.919 are in chaos you can maintain presence 0:21:14.329,0:21:18.769 of mind one of the best ways to do it is 0:21:15.919,0:21:20.659 to place yourself in chaotic situations 0:21:18.769,0:21:23.079 a lot of people try to avoid chaotic 0:21:20.659,0:21:25.039 situations but what you should do is 0:21:23.079,0:21:28.009 systematically and strategically and 0:21:25.038,0:21:30.169 intentionally place yourself in chaotic 0:21:28.009,0:21:35.239 situations so you could see the process 0:21:30.169,0:21:38.389 that exists within the chaos next weak 0:21:35.239,0:21:40.548 points and strong sons who said whoever 0:21:38.388,0:21:42.558 is first in the field and awaits the 0:21:40.548,0:21:44.898 coming of the enemy will be fresh for 0:21:42.558,0:21:47.829 the fight whoever is second in the field 0:21:44.898,0:21:50.288 has to hasten to battle will arrive and 0:21:47.829,0:21:51.588 has to hasten to battle will arrive 0:21:50.288,0:21:54.048 exhausted 0:21:51.588,0:21:57.440 therefore the clever combatant imposes 0:21:54.048,0:22:00.489 his will on the enemy but does not allow 0:21:57.440,0:22:04.338 the enemy's will to be imposed on him 0:22:00.489,0:22:07.909 you have to be prepared organized and 0:22:04.338,0:22:11.269 show up to your engagements and things 0:22:07.909,0:22:12.950 that you do with a vibe and an energy of 0:22:11.269,0:22:16.880 you controlling 0:22:12.950,0:22:19.880 the dynamics if you show up with a vibe 0:22:16.880,0:22:22.250 of not having control the dynamics and 0:22:19.880,0:22:25.640 the other person shows up with a 0:22:22.250,0:22:27.980 strategic clear thinking mind to control 0:22:25.640,0:22:31.009 the dynamics then you are at the mercy 0:22:27.980,0:22:33.170 of them because they will exploit your 0:22:31.009,0:22:35.900 weaknesses they will exploit the areas 0:22:33.170,0:22:39.350 that you're weak at now the key to this 0:22:35.900,0:22:43.040 is to schedule things is to pre-plan 0:22:39.349,0:22:45.169 things is to think long-range and look 0:22:43.039,0:22:48.649 at all the possible different scenarios 0:22:45.170,0:22:51.529 that could show up that could hinder 0:22:48.650,0:22:56.090 what you have to do or that could throw 0:22:51.529,0:22:57.920 you off and then plan accordingly you 0:22:56.089,0:23:00.649 have to be able to show up and prepare 0:22:57.920,0:23:03.560 for whatever it is the negotiation the 0:23:00.650,0:23:07.670 meeting the discussion the business the 0:23:03.559,0:23:10.369 whatever it is by preparing yourself for 0:23:07.670,0:23:13.279 that interaction by doing things prior 0:23:10.369,0:23:14.869 it could be like working out exercise 0:23:13.279,0:23:16.160 eating healthy a lot of different things 0:23:14.869,0:23:17.269 I don't know what the routine is for 0:23:16.160,0:23:20.620 different scenarios it's different 0:23:17.269,0:23:22.910 things but if you come prepared to play 0:23:20.619,0:23:26.359 then you're going to be more 0:23:22.910,0:23:28.279 advantageous than people that don't what 0:23:26.359,0:23:32.539 I find in the business world is that 0:23:28.279,0:23:36.049 people show up unprepared far more often 0:23:32.539,0:23:38.599 than they should and they go unprepared 0:23:36.049,0:23:40.069 not just because you know they might 0:23:38.599,0:23:42.289 have liked them the minutes or whatever 0:23:40.069,0:23:44.480 else the points the meeting but they're 0:23:42.289,0:23:46.159 unprepared emotionally they get an 0:23:44.480,0:23:49.069 argument with their spouse or boyfriend 0:23:46.160,0:23:50.930 and girlfriend they're having road rage 0:23:49.069,0:23:52.549 as are driving to the client meeting and 0:23:50.930,0:23:54.230 so forth there's a lot of different 0:23:52.549,0:23:56.359 scenarios that throw them off and that's 0:23:54.230,0:23:58.039 part of the preparation you have to be 0:23:56.359,0:24:00.679 prepared physically mentally emotionally 0:23:58.039,0:24:04.309 and spiritually when you show up to the 0:24:00.680,0:24:06.830 engagement an army may March great 0:24:04.309,0:24:09.649 distances without distress if it marches 0:24:06.829,0:24:13.009 through country where the enemy is not 0:24:09.650,0:24:16.190 to me this is all about not fighting the 0:24:13.009,0:24:19.759 battles that you don't need to fight if 0:24:16.190,0:24:22.880 you are able to go to a destination and 0:24:19.759,0:24:24.680 take a route that doesn't involve you 0:24:22.880,0:24:26.780 fighting the battle or unnecessary 0:24:24.680,0:24:28.130 friction why not take it 0:24:26.779,0:24:30.139 when you get there you're better 0:24:28.130,0:24:32.300 prepared you show up with the presence 0:24:30.140,0:24:34.340 of mind now there are some situations 0:24:32.299,0:24:36.829 like I said earlier where you want to 0:24:34.339,0:24:39.109 put yourself in chaotic situations but 0:24:36.829,0:24:41.869 it's not always advantageous to be in 0:24:39.109,0:24:44.029 those chaotic situations prior to a 0:24:41.869,0:24:46.399 interaction where you have to be your 0:24:44.029,0:24:47.690 freshest now sometimes it can mix you up 0:24:46.400,0:24:50.300 and get you out of your head and you 0:24:47.690,0:24:52.779 should do that but the key to this is 0:24:50.299,0:24:59.720 understanding that there are different 0:24:52.779,0:25:04.819 kinds of avenues or pathways to get to a 0:24:59.720,0:25:06.470 destination and if your enemy or enemy 0:25:04.819,0:25:07.970 in this scenario can also be yourself 0:25:06.470,0:25:10.460 because you can be triggered by certain 0:25:07.970,0:25:12.079 circumstances in the environment throws 0:25:10.460,0:25:14.390 you off when you get there you're just 0:25:12.079,0:25:16.129 going to end up using your mental 0:25:14.390,0:25:18.980 resources or whatever resources 0:25:16.130,0:25:21.020 inefficiently rouse him and learn the 0:25:18.980,0:25:24.259 principles of his or the principle of 0:25:21.019,0:25:26.779 his activity or inactivity force him to 0:25:24.259,0:25:30.170 reveal himself as to find out his 0:25:26.779,0:25:32.029 vulnerable spots so essentially in the 0:25:30.170,0:25:34.519 business world we're looking for 0:25:32.029,0:25:37.220 different exploits that exist in the 0:25:34.519,0:25:39.619 marketplace and in our competition so 0:25:37.220,0:25:41.660 that we can position ourselves at that 0:25:39.619,0:25:43.569 exploit and take that market share 0:25:41.660,0:25:45.560 penetrate through that exploit and 0:25:43.569,0:25:48.319 expansively take the market share over 0:25:45.559,0:25:51.309 time there's a lot of them that exists 0:25:48.319,0:25:54.049 we have to be able to deny our 0:25:51.309,0:25:56.839 competition of these exploits so these 0:25:54.049,0:25:59.450 vulnerable spots and we have to be able 0:25:56.839,0:26:01.309 to find what these vulnerable spots are 0:25:59.450,0:26:05.000 in the market place and with our 0:26:01.309,0:26:07.069 competition this requires again direct 0:26:05.000,0:26:09.980 and indirect methods I talked about this 0:26:07.069,0:26:12.649 earlier direct and indirect methods to 0:26:09.980,0:26:14.120 get the person to reveal now what's 0:26:12.650,0:26:16.400 interesting is on the internet we have 0:26:14.119,0:26:18.529 different tools and software and code 0:26:16.400,0:26:20.960 and stuff like that that is able to spy 0:26:18.529,0:26:22.490 on the competitor to be able to see what 0:26:20.960,0:26:25.220 their vulnerabilities are and so forth 0:26:22.490,0:26:27.519 but never underestimate the power of 0:26:25.220,0:26:30.500 social engineering the ability to 0:26:27.519,0:26:33.079 connect with people and get valuable 0:26:30.500,0:26:36.349 data out of them to further your 0:26:33.079,0:26:39.829 objective all men can see the tactics 0:26:36.349,0:26:40.189 whereby I conquer but what none can see 0:26:39.829,0:26:43.548 is 0:26:40.190,0:26:48.169 a strategy out of which victory is 0:26:43.548,0:26:51.319 evolved a lot of people are too tactical 0:26:48.169,0:26:53.840 in their orientation in life they look 0:26:51.319,0:26:55.609 at the few things that you do and they 0:26:53.839,0:26:58.038 conclude that by you doing those few 0:26:55.609,0:27:00.678 things that it produces a result they 0:26:58.038,0:27:02.778 will fail to see your grand strategy the 0:27:00.679,0:27:04.519 all the other things that happen in the 0:27:02.778,0:27:06.288 background and the why you do those 0:27:04.519,0:27:08.120 tactical things even if you win or lose 0:27:06.288,0:27:09.950 because sometimes it's okay to 0:27:08.119,0:27:12.079 strategically lose if it moves the 0:27:09.950,0:27:13.730 objective forward they don't see the 0:27:12.079,0:27:15.470 strategy and the reason why they don't 0:27:13.730,0:27:17.269 see the strategy is because they're not 0:27:15.470,0:27:19.429 strategic thinking a lot of people don't 0:27:17.269,0:27:22.009 necessarily like thinking from a 0:27:19.429,0:27:25.070 strategic standpoint because it actually 0:27:22.009,0:27:27.620 forces them to really work the brain to 0:27:25.069,0:27:29.119 really work the logical aspects the 0:27:27.619,0:27:31.628 ability to recognize patterns an 0:27:29.119,0:27:34.008 important aspect of human existence 0:27:31.628,0:27:35.959 they're not necessarily motivated to do 0:27:34.009,0:27:37.700 it you on the other hand need to become 0:27:35.960,0:27:41.000 motivated to do it you need to become 0:27:37.700,0:27:43.250 more strategic you can develop your 0:27:41.000,0:27:46.369 strategic thinking by looking at 0:27:43.250,0:27:48.500 different components analytical data so 0:27:46.369,0:27:50.928 forth and looking for the insights and 0:27:48.500,0:27:53.388 figuring out why things are why they are 0:27:50.929,0:27:54.889 based on what happened and what happens 0:27:53.388,0:27:56.359 if you try this other thing and what 0:27:54.888,0:27:59.028 direction do you go on looking at 0:27:56.359,0:28:00.859 optimization and things like that when 0:27:59.028,0:28:02.720 you develop strategic thinking you can 0:28:00.859,0:28:04.519 evolve your grand strategy you can 0:28:02.720,0:28:06.048 create strategies that other people 0:28:04.519,0:28:07.819 won't be able to understand because 0:28:06.048,0:28:09.408 their mind is closed off to only seeing 0:28:07.819,0:28:12.138 the tactics or not seeing the strategy 0:28:09.409,0:28:14.179 you do not repeat the tactics which have 0:28:12.138,0:28:15.709 gained you one victory but let your 0:28:14.179,0:28:18.950 methods be regulated by the infinite 0:28:15.710,0:28:20.179 variety of circumstances finger 0:28:18.950,0:28:22.970 spritzing good fool I talked about this 0:28:20.179,0:28:24.679 earlier most environments that you place 0:28:22.970,0:28:26.538 yourself in are going to be different 0:28:24.679,0:28:28.309 actually every environment that you 0:28:26.538,0:28:29.898 place yourself in that you fight battle 0:28:28.308,0:28:32.000 or whatever it is you're trying to do is 0:28:29.898,0:28:34.308 going to be different you have to be 0:28:32.000,0:28:36.740 able to train yourself to not be too 0:28:34.308,0:28:38.839 fixated on one methodology to get the 0:28:36.740,0:28:39.950 results diversify the moves that you 0:28:38.839,0:28:43.398 make so you can gain better 0:28:39.950,0:28:46.250 understanding and the different aspects 0:28:43.398,0:28:47.808 of what makes that environment the way 0:28:46.250,0:28:50.359 it is the components that make up the 0:28:47.808,0:28:52.278 whole and how the environment responds 0:28:50.359,0:28:54.558 to the different moves you make not just 0:28:52.278,0:28:56.659 the moves you make in a one-step way 0:28:54.558,0:28:58.940 but in a multi-dimensional way in a 0:28:56.659,0:29:01.159 sequential way in a way that combined 0:28:58.940,0:29:03.620 the different patterns of possibility 0:29:01.159,0:29:05.929 and you have to be able to do that so 0:29:03.619,0:29:07.308 when you achieve victory in one area try 0:29:05.929,0:29:09.350 to achieve victory in many different 0:29:07.308,0:29:11.210 areas even outside of the realm of your 0:29:09.349,0:29:13.609 craft so you can develop a more 0:29:11.210,0:29:15.200 multi-dimensional mind which thinks more 0:29:13.609,0:29:16.969 strategically that looks for more 0:29:15.200,0:29:20.120 opportunities for victory when you are 0:29:16.970,0:29:22.370 placed in certain scenarios water shapes 0:29:20.119,0:29:24.859 its course according to the nature of 0:29:22.369,0:29:26.689 the ground over which it flows the 0:29:24.859,0:29:29.658 soldier works out his victory in 0:29:26.690,0:29:32.419 relation to the foe from whom he is 0:29:29.659,0:29:35.899 facing therefore just as water retains 0:29:32.419,0:29:37.788 retains no shape so in warfare there's 0:29:35.898,0:29:39.498 no constant conditions again this goes 0:29:37.788,0:29:41.749 back to my previous point you have to 0:29:39.499,0:29:42.889 become like water as Bruce Lee said you 0:29:41.749,0:29:44.149 have to be able to flow with the 0:29:42.888,0:29:46.668 environment the different things to 0:29:44.148,0:29:48.618 happen you can't be pissed off or 0:29:46.669,0:29:49.940 offended that the environment didn't go 0:29:48.618,0:29:51.319 the way that you want instead you've got 0:29:49.940,0:29:53.240 a shape shift and go in a different 0:29:51.319,0:29:54.888 direction and you got to be able to do 0:29:53.240,0:29:57.589 it smoothly and quick and efficiently 0:29:54.888,0:29:59.479 and gracefully like water does and water 0:29:57.589,0:30:02.028 is a very powerful force because you 0:29:59.480,0:30:04.009 cannot block the building up of water 0:30:02.028,0:30:06.638 pressure over time it will break through 0:30:04.009,0:30:08.690 unless you've got a wall or a dam that's 0:30:06.638,0:30:11.778 strategically or not strategically but 0:30:08.690,0:30:13.639 more powerful to hold it in but if the 0:30:11.778,0:30:16.069 pressure builds up greater than that 0:30:13.638,0:30:18.918 then it's going to break through so now 0:30:16.069,0:30:21.678 the key to important aspect to 0:30:18.919,0:30:23.749 understand is that if you become like 0:30:21.679,0:30:26.330 water you essentially flow and what 0:30:23.749,0:30:28.548 you're flowing is against the variables 0:30:26.329,0:30:30.740 against the exploits against the 0:30:28.548,0:30:32.509 competition and what people are trying 0:30:30.740,0:30:33.769 to do to you and you're moving around it 0:30:32.509,0:30:35.868 you're moving above that you're moving 0:30:33.769,0:30:39.259 below it you're moving sometimes through 0:30:35.868,0:30:42.048 it as you move as a force and you're 0:30:39.259,0:30:43.190 okay with it you're not being offended 0:30:42.048,0:30:45.589 when things don't go your way you're 0:30:43.190,0:30:48.169 quickly collaborating or calibrating I 0:30:45.589,0:30:50.298 should say to the environment and it's 0:30:48.169,0:30:52.490 because of finger spritzing before we're 0:30:50.298,0:30:54.859 not fit to lead an army on the march 0:30:52.490,0:30:56.899 unless we are familiar with the face of 0:30:54.859,0:31:00.528 the country it's mountains and forests 0:30:56.898,0:31:03.349 its pitfalls and precipices its marshes 0:31:00.528,0:31:07.519 and swamps familiarizing yourself with 0:31:03.349,0:31:08.299 the terrain and your environment as much 0:31:07.519,0:31:10.940 as you can 0:31:08.299,0:31:12.500 is very important this doesn't 0:31:10.940,0:31:14.840 necessarily mean you overthink it and 0:31:12.500,0:31:16.609 you dedicate all your time to 0:31:14.839,0:31:19.970 familiarizing yourself before you take 0:31:16.609,0:31:23.089 action but instead it's worth developing 0:31:19.970,0:31:25.309 the ability to familiarize your self in 0:31:23.089,0:31:28.089 the environment by taking action because 0:31:25.309,0:31:30.799 there's way more dynamics at play 0:31:28.089,0:31:33.259 sometimes the environment responds to 0:31:30.799,0:31:35.119 certain actions that you take so what 0:31:33.259,0:31:36.379 happens is by doing that action you stir 0:31:35.119,0:31:39.529 up the environment and you see a certain 0:31:36.380,0:31:41.030 kind of response so by analyzing the 0:31:39.529,0:31:43.609 terrain and everything and then seeing 0:31:41.029,0:31:45.950 how everything responds based on 0:31:43.609,0:31:47.449 different kinds of actions you're able 0:31:45.950,0:31:50.960 to come up with different combinations 0:31:47.450,0:31:53.600 and permutations to deploy as far as 0:31:50.960,0:31:56.840 strategies towards your objective 0:31:53.599,0:31:59.779 outcome let your plans be dark and 0:31:56.839,0:32:03.379 impenetrable as night and when you move 0:31:59.779,0:32:05.599 fall like a thunderbolt so to put up 0:32:03.380,0:32:07.970 unnecessary resistance or to remove 0:32:05.599,0:32:11.119 unnecessary resistance work in the 0:32:07.970,0:32:13.069 backgrounds reveal very little of what 0:32:11.119,0:32:14.689 you're trying to do because that what 0:32:13.069,0:32:16.339 you're trying to reveal to somebody or 0:32:14.690,0:32:18.680 what you're revealing to somebody will 0:32:16.339,0:32:21.799 be used against you too by your 0:32:18.680,0:32:24.049 competition so when you work in the 0:32:21.799,0:32:25.819 background you're being humble you're 0:32:24.049,0:32:28.519 looking at your outcome and your focus 0:32:25.819,0:32:31.700 on the outcome and you're not interested 0:32:28.519,0:32:35.150 in what other people think of you or how 0:32:31.700,0:32:37.309 you look to others instead you do your 0:32:35.150,0:32:41.780 daily disciplines you do your work and 0:32:37.309,0:32:45.079 it's done in silence in quiet and it 0:32:41.779,0:32:47.569 moves forward what needs to move forward 0:32:45.079,0:32:49.909 to make the outcome possible and what 0:32:47.569,0:32:51.649 needs to be revealed is revealed so 0:32:49.910,0:32:54.980 think about that for a moment what you 0:32:51.650,0:32:58.910 reveal should be revealed for strategic 0:32:54.980,0:33:02.750 reasons either for reasons to recruit 0:32:58.910,0:33:05.720 more people into your objective or to 0:33:02.750,0:33:07.430 reveal certain kinds of stimulus to the 0:33:05.720,0:33:08.990 environment in which you you look at the 0:33:07.430,0:33:11.570 response you get and you adjust from 0:33:08.990,0:33:13.990 there or to create a form of deception 0:33:11.569,0:33:17.000 for your enemies who try to take you out 0:33:13.990,0:33:19.819 but the moves that don't need to be 0:33:17.000,0:33:22.160 revealed happen in silence those are the 0:33:19.819,0:33:24.609 ones that move everything forward 0:33:22.160,0:33:27.140 and as they move everything forward 0:33:24.609,0:33:29.389 essentially all the facade all that you 0:33:27.140,0:33:32.210 know surface level stub is looked at the 0:33:29.390,0:33:34.610 way it's supposed to be looked at and it 0:33:32.210,0:33:35.840 appears even to your competitors and 0:33:34.609,0:33:37.129 your enemies that you're not making any 0:33:35.839,0:33:38.539 progress but it turns out that 0:33:37.130,0:33:41.660 underground you're making a lot of 0:33:38.539,0:33:44.119 progress now a soldier's spirit is 0:33:41.660,0:33:46.759 keenest in the morning by noonday it has 0:33:44.119,0:33:49.639 began to flag and in the evening his 0:33:46.759,0:33:52.609 mind is bent only on returning to camp a 0:33:49.640,0:33:55.850 clever general therefore avoids an army 0:33:52.609,0:33:57.799 when its spirit is keen but attacks when 0:33:55.849,0:34:01.429 it's sluggish and inclined to return 0:33:57.799,0:34:02.839 this is the art of studying moods it's a 0:34:01.430,0:34:06.560 very self explanatory we've already 0:34:02.839,0:34:10.309 covered that variations in tactics there 0:34:06.559,0:34:13.059 are five dangerous faults which may 0:34:10.309,0:34:16.398 affect a general number one recklessness 0:34:13.059,0:34:19.869 which leads to destruction cowardice 0:34:16.398,0:34:23.349 which leads to capture a hasty temper 0:34:19.869,0:34:26.750 which can be provoked by insults a 0:34:23.349,0:34:30.668 delicacy of honor which is sensitive to 0:34:26.750,0:34:33.340 shame so these are applicable in 0:34:30.668,0:34:36.289 business when dealing with people 0:34:33.340,0:34:39.649 relationships and so forth how many 0:34:36.289,0:34:43.039 times do we act inappropriately or fail 0:34:39.648,0:34:45.518 to act as a result of this you can use 0:34:43.039,0:34:48.550 these as a checklist actually to 0:34:45.518,0:34:51.619 understand your actions or lack thereof 0:34:48.550,0:34:53.899 the art of war teaches us not to rely on 0:34:51.619,0:34:57.079 the likelihood of the enemy's not coming 0:34:53.898,0:35:00.409 but on our own readiness to receive him 0:34:57.079,0:35:03.289 not on the chance of his not attacking 0:35:00.409,0:35:09.259 but rather on the fact that we have made 0:35:03.289,0:35:11.300 our position unassailable so essentially 0:35:09.260,0:35:13.910 what this means is that you've always 0:35:11.300,0:35:17.810 got to be prepared you've always got to 0:35:13.909,0:35:20.179 be as efficient with what you do how you 0:35:17.809,0:35:23.119 work with your team you're learning 0:35:20.179,0:35:25.669 you're studying and essentially your 0:35:23.119,0:35:27.529 ability to think logically and 0:35:25.670,0:35:30.170 critically as well as being present to 0:35:27.530,0:35:32.240 the moment understanding the forces and 0:35:30.170,0:35:35.510 dynamics in play and essentially just 0:35:32.239,0:35:38.059 educating yourself through real life 0:35:35.510,0:35:39.860 taking and the results you get based on 0:35:38.059,0:35:42.440 the actions you take from the 0:35:39.860,0:35:44.930 environment and your competitors and so 0:35:42.440,0:35:48.170 forth and not leaving things up to 0:35:44.929,0:35:50.690 chance and not being slack on the areas 0:35:48.170,0:35:53.180 that you need to improve on if you see 0:35:50.690,0:35:55.240 weaknesses go to work and improve those 0:35:53.179,0:35:57.799 weaknesses improve them right away 0:35:55.239,0:36:00.589 prioritize and focus on the ones that 0:35:57.800,0:36:02.420 produce the greatest output or the ones 0:36:00.590,0:36:04.220 that have your greatest weaknesses that 0:36:02.420,0:36:06.320 can be exploited focus on those first 0:36:04.219,0:36:08.899 but make sure you address everything 0:36:06.320,0:36:11.870 with time and try to do it as fast as 0:36:08.900,0:36:13.639 you can because if you are ready you 0:36:11.869,0:36:16.250 don't have to get ready when the enemy 0:36:13.639,0:36:17.839 shows up when the enemy shows up they'll 0:36:16.250,0:36:19.789 see how strong you are and they'll turn 0:36:17.840,0:36:21.590 around and go away because a lot of 0:36:19.789,0:36:23.840 times they're looking to fight you where 0:36:21.590,0:36:25.460 you're weak if they know you can win on 0:36:23.840,0:36:26.840 the flip side I mention this earlier you 0:36:25.460,0:36:28.760 don't fight battles where you know 0:36:26.840,0:36:30.440 you're going to lose if they know that 0:36:28.760,0:36:32.750 they're going to lose they're not going 0:36:30.440,0:36:34.309 to fight you and thus your preparation 0:36:32.750,0:36:36.619 your discipline and everything will 0:36:34.309,0:36:39.949 prevent a lot of attacks that would have 0:36:36.619,0:36:42.639 possibly come to you how to result as a 0:36:39.949,0:36:45.889 result or as a result I should say of 0:36:42.639,0:36:47.779 all the preparation and proactiveness 0:36:45.889,0:36:49.129 that you've taken in everything you do 0:36:47.780,0:36:52.460 because I believe how you do one thing 0:36:49.130,0:36:55.910 is how you do everything the army on the 0:36:52.460,0:36:58.159 march if in training soldiers commands 0:36:55.909,0:37:00.799 are habitually enforced the army will be 0:36:58.159,0:37:05.269 well-disciplined if not its discipline 0:37:00.800,0:37:07.370 will be bad consistency with your people 0:37:05.269,0:37:10.670 is very important if you put a process 0:37:07.369,0:37:12.559 in place until you actually say the 0:37:10.670,0:37:14.720 process is going to end you have to be 0:37:12.559,0:37:16.340 consistent with it because if you're not 0:37:14.719,0:37:18.199 consistent with it they're not going to 0:37:16.340,0:37:19.550 have any respect for you they're going 0:37:18.199,0:37:21.259 to say that then this is a weak area 0:37:19.550,0:37:22.789 this person has a weak area and they 0:37:21.260,0:37:24.890 have probably way more weak areas and I 0:37:22.789,0:37:28.460 don't see that person as a leader a 0:37:24.889,0:37:31.549 leader goes for first and enforces 0:37:28.460,0:37:33.139 certain commands and habits and put 0:37:31.550,0:37:35.810 systems and processes in place to make 0:37:33.139,0:37:37.789 sure it's consistent as much as possible 0:37:35.809,0:37:40.429 the more there is consistently 0:37:37.789,0:37:43.309 consistency the more respect there is 0:37:40.429,0:37:45.440 but if there is slack the respect will 0:37:43.309,0:37:47.929 be lost and the army will follow suit 0:37:45.440,0:37:48.980 they'll think it's okay to not have 0:37:47.929,0:37:52.129 self-discipline 0:37:48.980,0:37:53.449 and the processes that they deploy don't 0:37:52.130,0:37:55.519 matter either for the people that they 0:37:53.449,0:37:58.699 deploy them to and it's going to be a 0:37:55.519,0:38:00.230 chain of chaos and not in the type of 0:37:58.699,0:38:02.629 chaos and I mentioned earlier that grows 0:38:00.230,0:38:05.240 you but a chaos that essentially will 0:38:02.630,0:38:07.760 bring your organization down if a 0:38:05.239,0:38:09.799 general shows confidence in his men but 0:38:07.760,0:38:13.220 always insists on his orders being 0:38:09.800,0:38:16.039 obeyed the gain will be mutual so again 0:38:13.219,0:38:17.839 having confidence in people is trusting 0:38:16.039,0:38:20.380 but that doesn't mean you don't have 0:38:17.840,0:38:23.090 reports and processes in place that 0:38:20.380,0:38:26.030 keeps your finger on the pulse so you 0:38:23.090,0:38:27.710 can understand what's going on and then 0:38:26.030,0:38:31.130 based on what's going on you make 0:38:27.710,0:38:33.170 decisions so your order is essentially 0:38:31.130,0:38:35.500 are being obeyed but they're not doing 0:38:33.170,0:38:38.659 in a way when it makes the person feel 0:38:35.500,0:38:40.670 restrained you have to believe in them 0:38:38.659,0:38:42.618 but you also have to understand that 0:38:40.670,0:38:44.420 there's human nature and you have to put 0:38:42.619,0:38:48.980 things in place to prevent the bad 0:38:44.420,0:38:51.079 behaviors terrain if fighting is sure to 0:38:48.980,0:38:53.090 result in victory then you must fight 0:38:51.079,0:38:55.159 even though the ruler forbid it if 0:38:53.090,0:38:57.019 fighting will not result in victory then 0:38:55.159,0:38:59.509 you must not fight even at the rulers 0:38:57.019,0:39:01.670 bidding so this is where you have to be 0:38:59.510,0:39:03.350 able to use your own judgment sometimes 0:39:01.670,0:39:06.920 you're going to have to break the rules 0:39:03.349,0:39:10.940 that's okay if the breaking of the rule 0:39:06.920,0:39:13.670 provides the victory then you should do 0:39:10.940,0:39:16.820 it and if the breaking of the rule has 0:39:13.670,0:39:19.760 no consequences then you should do it 0:39:16.820,0:39:21.490 now there's many nuances to this but 0:39:19.760,0:39:23.810 that's essentially what it's getting at 0:39:21.489,0:39:25.759 sometimes the strategists might deploy a 0:39:23.809,0:39:28.489 strategy out there and expect people to 0:39:25.760,0:39:30.920 follow it if a person is out in the 0:39:28.489,0:39:33.529 arena on the battlefield and they've 0:39:30.920,0:39:36.800 encountered a scenario which they feel 0:39:33.530,0:39:39.290 that most likely the person who gave the 0:39:36.800,0:39:41.240 orders of strategist couldn't see it and 0:39:39.289,0:39:42.829 they have to make a decision and they 0:39:41.239,0:39:45.289 know that by making the decision it goes 0:39:42.829,0:39:46.880 against the orders of the strategist but 0:39:45.289,0:39:49.070 however it creates a victory then they 0:39:46.880,0:39:52.250 should do it and the strategist should 0:39:49.070,0:39:54.380 be able to empower his people or her 0:39:52.250,0:39:57.559 people to be able to make decisions on 0:39:54.380,0:40:00.050 their own if those kind of regards do 0:39:57.559,0:40:02.358 show up regard your soldiers as your 0:40:00.050,0:40:02.810 children and they will follow you into 0:40:02.358,0:40:05.929 the deep 0:40:02.809,0:40:08.210 valleys look upon them as your own loved 0:40:05.929,0:40:12.079 sons and they will stand by you even 0:40:08.210,0:40:15.260 unto death so this is important to treat 0:40:12.079,0:40:17.269 people in your organization like a 0:40:15.260,0:40:19.460 family you have to be able to create 0:40:17.269,0:40:20.690 that in your organization and you have 0:40:19.460,0:40:22.460 to have a lot of respect for them and 0:40:20.690,0:40:24.500 compassion for them and you have to be 0:40:22.460,0:40:27.230 really interested in them doing better 0:40:24.500,0:40:31.340 than you have done and it's interesting 0:40:27.230,0:40:33.429 because by having this kind of view 0:40:31.340,0:40:36.200 where you want them to do their best 0:40:33.429,0:40:37.609 this it's paradoxical because they might 0:40:36.199,0:40:39.739 actually leave you but because you've 0:40:37.610,0:40:41.510 risen up so much that you care for their 0:40:39.739,0:40:43.959 well-being they probably won't leave you 0:40:41.510,0:40:46.880 because they recognize that you are a 0:40:43.960,0:40:48.409 inspirational source a person in their 0:40:46.880,0:40:50.450 life that actually really cares about 0:40:48.409,0:40:51.769 them and that's kind of rare in 0:40:50.449,0:40:55.009 organizations because a lot of people 0:40:51.769,0:40:58.190 who run organizations they don't want 0:40:55.010,0:40:59.270 people to leave because then you know 0:40:58.190,0:41:00.619 they'll put all these systems in place 0:40:59.269,0:41:02.570 to prevent people from leaving its 0:41:00.619,0:41:05.269 scarcity thinking essentially they just 0:41:02.570,0:41:07.309 want to keep people there and that 0:41:05.269,0:41:08.630 restrains them and they don't feel like 0:41:07.309,0:41:09.650 they're cared for the people in the 0:41:08.630,0:41:11.900 organization don't feel like they're 0:41:09.650,0:41:13.460 cared for and then what happens is they 0:41:11.900,0:41:15.860 do end up leaving and ends up becoming a 0:41:13.460,0:41:19.849 self-fulfilling prophecy however the 0:41:15.860,0:41:23.090 paradox of wanting the best for your 0:41:19.849,0:41:24.940 people even more so that if they leave 0:41:23.090,0:41:28.039 you you will still be happy for them 0:41:24.940,0:41:30.349 grows and builds the organization to 0:41:28.039,0:41:31.460 such a high level that they can't leave 0:41:30.349,0:41:32.929 you and if they do leave you they'll 0:41:31.460,0:41:35.780 figure out some partnership with you in 0:41:32.929,0:41:38.449 which both parties will win hence the 0:41:35.780,0:41:41.120 same if you know the enemy and know 0:41:38.449,0:41:43.219 yourself your victory will not stand in 0:41:41.119,0:41:46.509 doubt if you know heaven and you know 0:41:43.219,0:41:49.609 earth you may make your victory complete 0:41:46.510,0:41:51.950 this is again about knowing what battles 0:41:49.610,0:41:55.309 you should fight studying the components 0:41:51.949,0:41:57.139 of your enemy your competitors etc and 0:41:55.309,0:41:59.719 understanding where your strengths and 0:41:57.139,0:42:01.759 weaknesses are and focusing if you're 0:41:59.719,0:42:03.980 going to battle them on their weaknesses 0:42:01.760,0:42:05.360 with your strings understanding what 0:42:03.980,0:42:08.150 your weaknesses are and they're going to 0:42:05.360,0:42:10.460 essentially attack your weaknesses with 0:42:08.150,0:42:13.579 their strengths to put up defensive or 0:42:10.460,0:42:15.679 deceptive methods to deflect the 0:42:13.579,0:42:17.150 awareness on your weaknesses and put 0:42:15.679,0:42:20.269 that awareness on your strengths they 0:42:17.150,0:42:21.588 try to attack you with arrogance on your 0:42:20.269,0:42:23.920 strengths but meanwhile you're strong 0:42:21.588,0:42:25.578 there because you have essentially 0:42:23.920,0:42:26.300 smokescreen them to go in a different 0:42:25.579,0:42:29.119 direction 0:42:26.300,0:42:32.030 that is all the kind of things that's 0:42:29.119,0:42:34.430 important to understand prior to getting 0:42:32.030,0:42:37.069 into battle prior to going into the 0:42:34.429,0:42:39.139 environment now a lot of times you can't 0:42:37.068,0:42:41.690 get all that data but the objective is 0:42:39.139,0:42:46.039 to get as much of that data as possible 0:42:41.690,0:42:48.500 and if you need to fight a battle try to 0:42:46.039,0:42:50.690 put it more in your favor as possible 0:42:48.500,0:42:52.130 and that comes as a result by knowing 0:42:50.690,0:42:55.338 yourself your strengths your weaknesses 0:42:52.130,0:42:58.519 your people and so forth that go to 0:42:55.338,0:43:02.299 battle with you and that same of the 0:42:58.519,0:43:03.739 opponent the nine situations throw your 0:43:02.300,0:43:05.750 soldiers into positions where there is 0:43:03.739,0:43:08.118 no escape and they will prefer death to 0:43:05.750,0:43:11.510 flight if they face death there's 0:43:08.119,0:43:14.838 nothing they may not achieve officer 0:43:11.510,0:43:17.540 officers and men alike will put forth 0:43:14.838,0:43:19.308 their utmost strength this is called the 0:43:17.539,0:43:20.630 death round strategy and the death 0:43:19.309,0:43:23.089 ground strategy is something we can 0:43:20.630,0:43:26.180 actually do for ourselves we can take 0:43:23.088,0:43:29.838 ourselves from the comfort and luxury of 0:43:26.179,0:43:32.088 escaping out of the battle and actually 0:43:29.838,0:43:34.219 place ourselves where we have to make 0:43:32.088,0:43:38.058 out victorious we have to be victorious 0:43:34.219,0:43:39.919 or we end up perishing now you could do 0:43:38.059,0:43:41.240 this through accountability one of the 0:43:39.920,0:43:43.700 things that I like to do is if I don't 0:43:41.239,0:43:45.048 complete my list of tasks in my business 0:43:43.699,0:43:46.250 for example by the end of day that have 0:43:45.048,0:43:48.259 been outlined in the start of the day 0:43:46.250,0:43:50.630 then I have to donate a certain amount 0:43:48.260,0:43:52.640 of money to somebody a lot of different 0:43:50.630,0:43:55.358 things that you can do that essentially 0:43:52.639,0:43:58.338 causes you to feel the burn if you don't 0:43:55.358,0:44:00.019 if you're not able to achieve the 0:43:58.338,0:44:03.828 outcome and thus it'll motivate you and 0:44:00.019,0:44:06.019 force you to do it and you can be very 0:44:03.829,0:44:08.298 creative with this but we have to have 0:44:06.019,0:44:11.469 something like that if we find ourselves 0:44:08.298,0:44:14.809 constantly not hitting our objective 0:44:11.469,0:44:17.209 prohibit taking the taking of omens and 0:44:14.809,0:44:20.900 do away with superstitious doubts then 0:44:17.210,0:44:23.599 until death itself comes no comity need 0:44:20.900,0:44:26.139 be feared so one of the things that I 0:44:23.599,0:44:28.700 like to do is avoid any type of 0:44:26.139,0:44:29.359 superstitious doubts if something is 0:44:28.699,0:44:31.039 superstitious 0:44:29.360,0:44:32.780 is and it's going to help me think more 0:44:31.039,0:44:34.880 empowered and it's going to move me 0:44:32.780,0:44:36.980 forward then I'm going to accept it but 0:44:34.880,0:44:38.599 if something says that I can't do what 0:44:36.980,0:44:41.539 my grand strategy or my purpose in life 0:44:38.599,0:44:42.920 is to be I'm not going to believe it the 0:44:41.539,0:44:44.869 reason why I'm not going to do that is 0:44:42.920,0:44:47.750 because it distorts the mind it's 0:44:44.869,0:44:51.380 essentially a weakness when your brain 0:44:47.750,0:44:54.019 is injected or infiltrated with a doubt 0:44:51.380,0:44:56.090 or an idea that you can't achieve the 0:44:54.019,0:44:58.940 outcome that you want by somebody else 0:44:56.090,0:45:00.970 so the environment then what will happen 0:44:58.940,0:45:03.619 is that you're going to look for ways to 0:45:00.969,0:45:05.980 not get the outcome that you want so 0:45:03.619,0:45:10.009 it's good to make sure that you only 0:45:05.980,0:45:12.860 internalize the concepts that ensure you 0:45:10.010,0:45:14.780 victory while being aware of the things 0:45:12.860,0:45:17.960 that could hold you back or they could 0:45:14.780,0:45:20.500 stand in your way but not becoming 0:45:17.960,0:45:23.300 doubtful of yourself as a result of them 0:45:20.500,0:45:26.000 next by altering his arrangements and 0:45:23.300,0:45:29.990 changing his plans he keeps the enemy 0:45:26.000,0:45:33.679 without definite knowledge by shifting 0:45:29.989,0:45:37.009 his camp and taking securities roads he 0:45:33.679,0:45:39.559 prevents his enemy from anticipating his 0:45:37.010,0:45:42.650 purpose so essentially what this means 0:45:39.559,0:45:47.000 is that you have to be able to 0:45:42.650,0:45:48.590 constantly switch up the routine that 0:45:47.000,0:45:50.780 you have in place if you're in a very 0:45:48.590,0:45:52.070 competitive environment if you have a 0:45:50.780,0:45:53.990 lot of people that are trying to take 0:45:52.070,0:45:55.750 your position or if you have a lot of 0:45:53.989,0:45:59.449 people that are trying to take you out 0:45:55.750,0:46:02.480 not in a positive way then switching up 0:45:59.449,0:46:04.579 your things that you do your routines 0:46:02.480,0:46:07.519 your plans and everything like that will 0:46:04.579,0:46:10.009 mix up your enemy they won't be able to 0:46:07.519,0:46:12.230 figure you out and you might want to 0:46:10.010,0:46:13.430 deploy some smokescreen strategies so 0:46:12.230,0:46:15.860 that they think that they figured you 0:46:13.429,0:46:17.989 out from a certain place only to have 0:46:15.860,0:46:20.059 them be led astray and wasting their 0:46:17.989,0:46:22.519 time essentially while you're actually 0:46:20.059,0:46:24.679 making the moves that you need to make 0:46:22.519,0:46:27.469 this goes back to what I talked about 0:46:24.679,0:46:31.429 earlier where you have to be humble and 0:46:27.469,0:46:34.309 not look for validation and certain 0:46:31.429,0:46:35.539 kinds of approval from the environment 0:46:34.309,0:46:38.329 and so forth you're essentially looking 0:46:35.539,0:46:40.579 for objective data to help your strategy 0:46:38.329,0:46:42.230 move forward and as a result of that 0:46:40.579,0:46:42.809 you're going to have no need to one 0:46:42.230,0:46:46.110 impress 0:46:42.809,0:46:48.320 people and do things on in a environment 0:46:46.110,0:46:50.010 people can see in a conspicuous way 0:46:48.320,0:46:52.110 instead you're going to do it 0:46:50.010,0:46:55.020 underground where people can't see and 0:46:52.110,0:46:57.390 they're only going to know what you want 0:46:55.019,0:46:59.250 them to know about you or what they need 0:46:57.389,0:47:02.279 to know about you depending on what your 0:46:59.250,0:47:04.949 strategic outcome is but your real grand 0:47:02.280,0:47:06.810 strategy is done in silence and people 0:47:04.949,0:47:08.789 can never figure you out even if they 0:47:06.809,0:47:10.139 try their hardest they'll never be able 0:47:08.789,0:47:12.059 to figure it out because when you know 0:47:10.139,0:47:13.559 they're trying to figure you out you're 0:47:12.059,0:47:18.449 going to give them certain information 0:47:13.559,0:47:21.269 to lead them astray if the enemy leaves 0:47:18.449,0:47:22.889 a door open you must Rush in so again 0:47:21.269,0:47:24.719 when it comes to marketplace when it 0:47:22.889,0:47:27.029 comes to competition your job is to 0:47:24.719,0:47:29.879 exploit it and exploit it in a way 0:47:27.030,0:47:32.370 obviously that's ethical but exploit it 0:47:29.880,0:47:34.490 when it's open if you miss the 0:47:32.369,0:47:38.069 opportunity you might not get it again 0:47:34.489,0:47:38.639 every market or every competitor even 0:47:38.070,0:47:41.400 yourself 0:47:38.639,0:47:43.109 it's very unlikely that you're going to 0:47:41.400,0:47:44.970 be a hundred percent spot on with 0:47:43.110,0:47:45.480 everything you do like it's very 0:47:44.969,0:47:48.750 unlikely 0:47:45.480,0:47:50.969 so there are exploits there are weak 0:47:48.750,0:47:53.159 areas you have to train yourself to be 0:47:50.969,0:47:55.409 able to look for the exploits and the 0:47:53.159,0:47:57.690 weak areas train yourself to do that in 0:47:55.409,0:48:00.929 people and doesn't mean you actually act 0:47:57.690,0:48:03.030 on the exploits and the weak areas but 0:48:00.929,0:48:05.190 you study how to look for exploits in 0:48:03.030,0:48:07.170 weak areas and if you need to act on 0:48:05.190,0:48:09.900 them you do it if it's going to 0:48:07.170,0:48:12.630 essentially hold you back if that person 0:48:09.900,0:48:14.190 is trying to hold you back or if you 0:48:12.630,0:48:15.990 need to so you can move the position 0:48:14.190,0:48:17.190 forward again make sure that you're 0:48:15.989,0:48:19.559 being ethical when you do this because 0:48:17.190,0:48:23.360 there's repercussions in areas like 0:48:19.559,0:48:27.690 business and so forth so the key here is 0:48:23.360,0:48:30.450 understanding how to determine what an 0:48:27.690,0:48:32.369 exploit is and where a door is left open 0:48:30.449,0:48:34.289 and figure out how you can get in there 0:48:32.369,0:48:35.969 in many different areas of your life and 0:48:34.289,0:48:41.099 then knowing when to do it and when not 0:48:35.969,0:48:43.739 to do it next the attack of fire move 0:48:41.099,0:48:45.299 not unless you see an advantage use not 0:48:43.739,0:48:48.449 your troops unless there is something to 0:48:45.300,0:48:50.820 be gained fight not unless the position 0:48:48.449,0:48:53.609 is critical you have time you have 0:48:50.820,0:48:56.200 energy you have opportunity cost you 0:48:53.610,0:48:58.510 have resources and you have 0:48:56.199,0:49:00.219 be able to work with these if you don't 0:48:58.510,0:49:02.109 know how to work with them you're going 0:49:00.219,0:49:03.879 to exhaust yourself and you're not going 0:49:02.108,0:49:06.519 to achieve your grand strategy same 0:49:03.880,0:49:09.039 thing applies to business if you see an 0:49:06.519,0:49:11.050 advantage then you move forward if you 0:49:09.039,0:49:12.579 don't see an advantage why would you 0:49:11.050,0:49:14.050 move forward in that thing when there's 0:49:12.579,0:49:16.390 probably other things that you can do 0:49:14.050,0:49:18.519 that there is advantage try to focus on 0:49:16.389,0:49:21.848 things that have the advantage and then 0:49:18.519,0:49:25.179 require as minimum input that can 0:49:21.849,0:49:27.099 produce maximum output as possible again 0:49:25.179,0:49:28.719 I talked about this earlier in the 0:49:27.099,0:49:31.960 example when I brought up a Daymond John 0:49:28.719,0:49:34.598 said about opportunity one step away 0:49:31.960,0:49:38.800 from the money in the sense that you're 0:49:34.599,0:49:39.820 looking for opportunities that are not 0:49:38.800,0:49:42.339 like get-rich-quick 0:49:39.820,0:49:45.510 but essentially opportunities that are 0:49:42.338,0:49:49.230 arbitrage or that can easily be captured 0:49:45.510,0:49:52.599 from the environment and executed upon 0:49:49.230,0:49:53.679 instead of creating this complex process 0:49:52.599,0:49:57.070 and all these different things you got 0:49:53.679,0:49:59.679 to do just to eventually and inevitably 0:49:57.070,0:50:01.809 hit the same outcome of the same level 0:49:59.679,0:50:04.328 of profitability that you could have hit 0:50:01.809,0:50:06.759 had you had shifted your thinking more 0:50:04.329,0:50:10.210 into a different direction where you 0:50:06.760,0:50:12.819 move only on advantages okay and again 0:50:10.210,0:50:17.260 your troops and your people are valuable 0:50:12.818,0:50:19.239 resources you have to be able to move 0:50:17.260,0:50:21.160 towards an advantage as quick as 0:50:19.239,0:50:22.809 possible so you can get that outcome so 0:50:21.159,0:50:24.608 you can gather more resources so you can 0:50:22.809,0:50:26.920 build your troops further and then the 0:50:24.608,0:50:31.179 same applies to them you have to instill 0:50:26.920,0:50:33.670 that philosophy in them and a lot of 0:50:31.179,0:50:35.289 times fighting is not necessary you know 0:50:33.670,0:50:38.260 sons who talked about this even though 0:50:35.289,0:50:42.009 this book is about war essentially the 0:50:38.260,0:50:44.980 the ideal goal is to win the war without 0:50:42.010,0:50:47.410 any casualties or to win the war with 0:50:44.980,0:50:49.150 the fewest amount of casualties not just 0:50:47.409,0:50:52.328 you know brute force go at it this is 0:50:49.150,0:50:55.720 strategy strategy's not done that way so 0:50:52.329,0:50:59.109 you don't need to fight battles unless 0:50:55.719,0:51:02.919 it's absolutely critical because those 0:50:59.108,0:51:04.598 battles can be costly and you only fight 0:51:02.920,0:51:07.930 the battles if you know you're going to 0:51:04.599,0:51:09.580 win or the odds are in favor if you have 0:51:07.929,0:51:12.489 to fight a battle and the 0:51:09.579,0:51:13.659 odds are not in favor well then maybe 0:51:12.489,0:51:15.819 what you've done is you've not 0:51:13.659,0:51:18.309 preemptively and proactively figured out 0:51:15.820,0:51:20.440 all the dynamics at plate that got you 0:51:18.309,0:51:22.389 into that in a situation that could be 0:51:20.440,0:51:23.820 too late but that's why it's important 0:51:22.389,0:51:26.230 to start now and work with what you have 0:51:23.820,0:51:28.090 most likely we're not in a situation 0:51:26.230,0:51:29.800 where it's do-or-die and there's things 0:51:28.090,0:51:31.120 we can do to prevent ourselves from 0:51:29.800,0:51:33.580 being a situation where it's do-or-die 0:51:31.119,0:51:36.039 so the key is to focus on that right now 0:51:33.579,0:51:38.829 and place ourselves in as many 0:51:36.039,0:51:42.279 situations where it's advantageous but 0:51:38.829,0:51:45.840 also in situations that we don't find 0:51:42.280,0:51:48.310 ourselves in a critical need to fight 0:51:45.840,0:51:50.530 again if it isn't if it is to your 0:51:48.309,0:51:52.809 advantage make a move forward if it's 0:51:50.530,0:51:56.110 not stay where you are one of my 0:51:52.809,0:51:58.719 favorite sayings that I got when I was 0:51:56.110,0:52:00.610 24 years old from very successful 0:51:58.719,0:52:02.949 entrepreneur was I was around that age 0:52:00.610,0:52:05.740 very successful he said when in doubt do 0:52:02.949,0:52:07.449 nothing and I've been reflecting upon 0:52:05.739,0:52:10.539 that for many years when in doubt do 0:52:07.449,0:52:12.489 nothing and over the years I tend to 0:52:10.539,0:52:14.110 implement it more and more and the 0:52:12.489,0:52:16.389 reason why it took me so long to 0:52:14.110,0:52:18.030 internalize it is because when you hear 0:52:16.389,0:52:23.109 a very simple statement like that 0:52:18.030,0:52:25.269 oftentimes we overthink it and we add 0:52:23.110,0:52:27.730 more complexity to it and then we don't 0:52:25.269,0:52:29.289 end up doing it but then as you move up 0:52:27.730,0:52:30.940 to higher levels and you can handle a 0:52:29.289,0:52:32.800 higher level of complexity in you place 0:52:30.940,0:52:34.750 yourself in different environments and 0:52:32.800,0:52:36.519 you study these philosophies and you see 0:52:34.750,0:52:38.590 how they work in in the world and so 0:52:36.519,0:52:41.679 forth you realize that those very 0:52:38.590,0:52:45.400 simplistic truth are oftentimes the way 0:52:41.679,0:52:48.399 to go so when you're in doubt there's 0:52:45.400,0:52:49.539 probably some aspect of whatever it is 0:52:48.400,0:52:52.480 that you want to do that you're not 0:52:49.539,0:52:56.619 analyzing or figuring out or being aware 0:52:52.480,0:52:58.659 of that essentially if you execute on it 0:52:56.619,0:53:00.759 it's not going to result in a favorable 0:52:58.659,0:53:02.469 outcome so what I try to do is I try to 0:53:00.760,0:53:04.650 place myself in as many situations that 0:53:02.469,0:53:07.209 if I execute upon them there's no doubt 0:53:04.650,0:53:09.340 but if there is a doubt I don't execute 0:53:07.210,0:53:10.780 upon it because in any given moment of 0:53:09.340,0:53:12.640 time you can either go left or right 0:53:10.780,0:53:14.110 okay they're you right now listening to 0:53:12.639,0:53:16.599 this you can stop and do something else 0:53:14.110,0:53:17.890 or you could do something outside of 0:53:16.599,0:53:20.079 whatever else you were going to do is 0:53:17.889,0:53:21.549 only like you know few choices that you 0:53:20.079,0:53:23.469 can make but each of those choices have 0:53:21.550,0:53:26.500 a trickle effect of other choice 0:53:23.469,0:53:27.939 and so forth so there's no point in like 0:53:26.500,0:53:29.739 doubting something and sitting on that 0:53:27.940,0:53:32.200 doubt because it just burns the mental 0:53:29.739,0:53:33.819 resources instead it's better to be 0:53:32.199,0:53:35.858 analytical about it and think about what 0:53:33.820,0:53:37.420 the what the implications are and so 0:53:35.858,0:53:39.369 forth but just simply doubting something 0:53:37.420,0:53:40.930 and executing upon it when there are 0:53:39.369,0:53:43.420 things that you can execute upon that 0:53:40.929,0:53:44.858 have no doubt that are no-brainers that 0:53:43.420,0:53:48.849 will produce a result isn't it better to 0:53:44.858,0:53:50.949 do that use the spies knowledge of the 0:53:48.849,0:53:53.500 enemy's dispositions can be obtained 0:53:50.949,0:53:57.489 from other men hence the use of spies of 0:53:53.500,0:54:00.099 whom there are five classes local spies 0:53:57.489,0:54:02.379 having local spies means employing the 0:54:00.099,0:54:05.230 services of the inhabitants of a 0:54:02.380,0:54:08.349 district inward spies having inward 0:54:05.230,0:54:11.920 spies making use of officials of the 0:54:08.349,0:54:13.900 enemy converted spies having converted 0:54:11.920,0:54:15.550 spies getting hold of the enemy's spies 0:54:13.900,0:54:20.289 and using them for your own purpose 0:54:15.550,0:54:22.690 doomed spies having doomed spies doing 0:54:20.289,0:54:25.809 things openly for purposes of deception 0:54:22.690,0:54:29.380 and allowing our spies to note of them 0:54:25.809,0:54:32.500 and report them to the enemy surviving 0:54:29.380,0:54:34.660 spies surviving spies finally are those 0:54:32.500,0:54:39.880 who bring back news from the enemy's 0:54:34.659,0:54:42.670 camp so different kinds of spies and the 0:54:39.880,0:54:46.358 spies essentially is designed to help 0:54:42.670,0:54:49.240 you understand the enemy again know 0:54:46.358,0:54:50.710 yourself and know your enemy you have to 0:54:49.239,0:54:51.479 know yourself and you have to know who 0:54:50.710,0:54:54.490 you're up against 0:54:51.480,0:54:57.309 now there's also the enemy within 0:54:54.489,0:54:59.649 yourself and figure out some creative 0:54:57.309,0:55:02.108 ways to infiltrate the enemy within 0:54:59.650,0:55:04.240 yourself which is your own ego study 0:55:02.108,0:55:06.039 yourself and then study your external 0:55:04.239,0:55:07.348 world that's how you know yourself 0:55:06.039,0:55:09.338 that's how you know your external world 0:55:07.349,0:55:12.010 that's how you know the people because 0:55:09.338,0:55:14.559 just as we go back to the beginning of 0:55:12.010,0:55:17.140 the book all warfare is fought on 0:55:14.559,0:55:18.880 deception so that means most likely 0:55:17.139,0:55:20.019 you're being deceived by the people in 0:55:18.880,0:55:23.400 front of you and again it's not about 0:55:20.019,0:55:26.559 being paranoid but rather being 0:55:23.400,0:55:28.269 objective and focused and aware that 0:55:26.559,0:55:30.699 these dynamics exist and it's a way of 0:55:28.269,0:55:32.619 life and if you want to rise up to 0:55:30.699,0:55:34.598 higher levels of success or you want to 0:55:32.619,0:55:36.289 play in environments where there's high 0:55:34.599,0:55:37.700 amounts of competition under 0:55:36.289,0:55:40.099 stand that this stuff is being used 0:55:37.699,0:55:41.929 don't be in denial about it and then 0:55:40.099,0:55:45.199 figure out ways to work with it so you 0:55:41.929,0:55:47.809 can come out advantageous the enemy 0:55:45.199,0:55:50.210 spies who have come to spy on us must be 0:55:47.809,0:55:53.570 sought out tempted with bribes led away 0:55:50.210,0:55:55.820 and comfortably housed they will become 0:55:53.570,0:56:00.860 converted spies and available for our 0:55:55.820,0:56:03.350 own service so again know just as you 0:56:00.860,0:56:05.510 are deploying methodologies to research 0:56:03.349,0:56:07.909 your competition other people are doing 0:56:05.510,0:56:09.200 the same to you and there's many 0:56:07.909,0:56:11.539 different ways of working with the 0:56:09.199,0:56:14.419 people that they sent to you so that 0:56:11.539,0:56:17.119 they can give them misinformation or 0:56:14.420,0:56:19.639 give you information from your 0:56:17.119,0:56:21.139 competitors and so forth hope you 0:56:19.639,0:56:23.659 enjoyed this video this is a lot of 0:56:21.139,0:56:26.659 information contained within this book 0:56:23.659,0:56:28.159 and I'm not doing it any justice by just 0:56:26.659,0:56:30.710 sharing these high-level points as you 0:56:28.159,0:56:32.929 can see we've been discussing for about 0:56:30.710,0:56:35.780 an hour and we've only covered like a 0:56:32.929,0:56:38.299 handful of points here and essentially 0:56:35.780,0:56:40.700 this book is something that you need to 0:56:38.300,0:56:42.110 refer to as much as possible in 0:56:40.699,0:56:44.149 different stages of your life to give 0:56:42.110,0:56:46.789 you deeper level insights there's a lot 0:56:44.150,0:56:49.519 more of insights if you go and study 0:56:46.789,0:56:52.369 this book and again like I mentioned in 0:56:49.519,0:56:54.530 the beginning studying war might not be 0:56:52.369,0:56:56.329 in the top of the list for people but 0:56:54.530,0:56:59.930 however I think it should be because it 0:56:56.329,0:57:03.679 reveals an important aspect of human 0:56:59.929,0:57:05.419 nature war does exist the war exists you 0:57:03.679,0:57:06.909 know not just like traditional war what 0:57:05.420,0:57:09.230 we actually consider war but 0:57:06.909,0:57:12.859 competitiveness in business environments 0:57:09.230,0:57:15.230 career social environments etc and the 0:57:12.860,0:57:17.539 war in our own mind with our own ego and 0:57:15.230,0:57:19.789 things like that do exist so we have to 0:57:17.539,0:57:22.820 be able to study it understand it and 0:57:19.789,0:57:25.789 apply it and be aware of the different 0:57:22.820,0:57:26.630 aspects and refer to something like Sun 0:57:25.789,0:57:31.009 Tzu's Art of War 0:57:26.630,0:57:32.480 for insights and revelations for pieces 0:57:31.010,0:57:33.530 that we might not have figured out yet 0:57:32.480,0:57:35.480 because that's what this book is really 0:57:33.530,0:57:37.190 helpful for if you want to copy this 0:57:35.480,0:57:38.539 mind map it's in the bottom of this 0:57:37.190,0:57:40.070 video in the link in the description 0:57:38.539,0:57:41.239 thank you very much for watch this video 0:57:40.070,0:57:43.780 I hope you enjoyed it I'll talk to you 0:57:41.239,0:57:43.779 soon take care