[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.08,0:00:06.27,Default,,0000,0000,0000,,but ever since these companies started
Dialogue: 0,0:00:03.02,0:00:10.56,Default,,0000,0000,0000,,amassing our data the clock has been
Dialogue: 0,0:00:06.27,0:00:13.05,Default,,0000,0000,0000,,ticking in 2008 we showed you how you
Dialogue: 0,0:00:10.56,0:00:16.05,Default,,0000,0000,0000,,and your friends 'facebook data could be
Dialogue: 0,0:00:13.05,0:00:21.39,Default,,0000,0000,0000,,accessed by a rogue facebook application
Dialogue: 0,0:00:16.05,0:00:23.37,Default,,0000,0000,0000,,without consent in 2011 a researcher
Dialogue: 0,0:00:21.39,0:00:26.19,Default,,0000,0000,0000,,called Mikael Kaczynski warns that if
Dialogue: 0,0:00:23.37,0:00:28.71,Default,,0000,0000,0000,,computers could analyze enough Facebook
Dialogue: 0,0:00:26.19,0:00:30.57,Default,,0000,0000,0000,,data from enough people they could spot
Dialogue: 0,0:00:28.71,0:00:33.66,Default,,0000,0000,0000,,connections between the way you act
Dialogue: 0,0:00:30.57,0:00:38.60,Default,,0000,0000,0000,,online and your personality traits the
Dialogue: 0,0:00:33.66,0:00:38.60,Default,,0000,0000,0000,,type of person you are what's really
Dialogue: 0,0:00:38.93,0:00:43.74,Default,,0000,0000,0000,,world-changing about those algorithms
Dialogue: 0,0:00:41.25,0:00:46.19,Default,,0000,0000,0000,,it's that they can take your music
Dialogue: 0,0:00:43.74,0:00:48.81,Default,,0000,0000,0000,,preferences or your book preferences and
Dialogue: 0,0:00:46.19,0:00:51.15,Default,,0000,0000,0000,,extract from these seemingly innocent
Dialogue: 0,0:00:48.81,0:00:53.22,Default,,0000,0000,0000,,information very accurate predictions
Dialogue: 0,0:00:51.15,0:00:56.07,Default,,0000,0000,0000,,about your religiosity leadership
Dialogue: 0,0:00:53.22,0:00:58.77,Default,,0000,0000,0000,,potential political views personality
Dialogue: 0,0:00:56.07,0:01:00.54,Default,,0000,0000,0000,,and so on by having hundreds and
Dialogue: 0,0:00:58.77,0:01:02.67,Default,,0000,0000,0000,,hundreds of thousands of Americans
Dialogue: 0,0:01:00.54,0:01:05.19,Default,,0000,0000,0000,,undertake this survey we were able to
Dialogue: 0,0:01:02.67,0:01:07.23,Default,,0000,0000,0000,,form a model to predict the personality
Dialogue: 0,0:01:05.19,0:01:11.19,Default,,0000,0000,0000,,of every single adult in the United
Dialogue: 0,0:01:07.23,0:01:13.17,Default,,0000,0000,0000,,States of America by 2016 alexander nix
Dialogue: 0,0:01:11.19,0:01:15.99,Default,,0000,0000,0000,,was explaining how cambridge analytic
Dialogue: 0,0:01:13.17,0:01:18.18,Default,,0000,0000,0000,,could use this kind of research to find
Dialogue: 0,0:01:15.99,0:01:21.12,Default,,0000,0000,0000,,people of different personality types
Dialogue: 0,0:01:18.18,0:01:24.03,Default,,0000,0000,0000,,and target them with specific messages
Dialogue: 0,0:01:21.12,0:01:26.46,Default,,0000,0000,0000,,that might influence their behavior if
Dialogue: 0,0:01:24.03,0:01:28.44,Default,,0000,0000,0000,,you know that the personality of the
Dialogue: 0,0:01:26.46,0:01:30.42,Default,,0000,0000,0000,,people you're targeting you can nuance
Dialogue: 0,0:01:28.44,0:01:32.79,Default,,0000,0000,0000,,your messaging to resonate more
Dialogue: 0,0:01:30.42,0:01:35.40,Default,,0000,0000,0000,,effectively with those key audience
Dialogue: 0,0:01:32.79,0:01:37.53,Default,,0000,0000,0000,,groups because it's personality that
Dialogue: 0,0:01:35.40,0:01:40.86,Default,,0000,0000,0000,,drives behavior and behavior that
Dialogue: 0,0:01:37.53,0:01:43.11,Default,,0000,0000,0000,,obviously influences how you vote soon
Dialogue: 0,0:01:40.86,0:01:46.11,Default,,0000,0000,0000,,afterwards these techniques were used by
Dialogue: 0,0:01:43.11,0:01:48.65,Default,,0000,0000,0000,,two political campaigns that would rock
Dialogue: 0,0:01:46.11,0:01:48.65,Default,,0000,0000,0000,,the world
Dialogue: 0,0:01:49.86,0:01:55.54,Default,,0000,0000,0000,,yes your likes and dislikes your
Dialogue: 0,0:01:53.05,0:01:58.72,Default,,0000,0000,0000,,comments and posts your personal data
Dialogue: 0,0:01:55.54,0:02:02.92,Default,,0000,0000,0000,,they are valuable but it's what they say
Dialogue: 0,0:01:58.72,0:02:07.42,Default,,0000,0000,0000,,about you as a person that's where the
Dialogue: 0,0:02:02.92,0:02:09.01,Default,,0000,0000,0000,,real power lies no one knows exactly how
Dialogue: 0,0:02:07.42,0:02:11.59,Default,,0000,0000,0000,,much these techniques actually
Dialogue: 0,0:02:09.01,0:02:14.08,Default,,0000,0000,0000,,contributed to the results of the votes
Dialogue: 0,0:02:11.59,0:02:16.45,Default,,0000,0000,0000,,one of the first researchers to ask the
Dialogue: 0,0:02:14.08,0:02:18.25,Default,,0000,0000,0000,,question was Paul Olivier - hey
Dialogue: 0,0:02:16.45,0:02:20.29,Default,,0000,0000,0000,,he works on an article at the end of
Dialogue: 0,0:02:18.25,0:02:22.15,Default,,0000,0000,0000,,2016 that investigated what was
Dialogue: 0,0:02:20.29,0:02:24.46,Default,,0000,0000,0000,,happening and this week he was here in
Dialogue: 0,0:02:22.15,0:02:28.15,Default,,0000,0000,0000,,London to give evidence to MPs about the
Dialogue: 0,0:02:24.46,0:02:29.92,Default,,0000,0000,0000,,latest revelations sitting alongside him
Dialogue: 0,0:02:28.15,0:02:31.69,Default,,0000,0000,0000,,in the Commons Select Committee was
Dialogue: 0,0:02:29.92,0:02:34.90,Default,,0000,0000,0000,,Cambridge analytic a whistleblower
Dialogue: 0,0:02:31.69,0:02:39.10,Default,,0000,0000,0000,,Christopher Wylie and straight after the
Dialogue: 0,0:02:34.90,0:02:40.42,Default,,0000,0000,0000,,session Paul sat down with me this isn't
Dialogue: 0,0:02:39.10,0:02:41.89,Default,,0000,0000,0000,,just about Facebook and this isn't just
Dialogue: 0,0:02:40.42,0:02:43.87,Default,,0000,0000,0000,,about Cambridge analytic where is it
Dialogue: 0,0:02:41.89,0:02:45.43,Default,,0000,0000,0000,,this kind of data collection analysis
Dialogue: 0,0:02:43.87,0:02:47.41,Default,,0000,0000,0000,,has been going on for a long time
Dialogue: 0,0:02:45.43,0:02:50.20,Default,,0000,0000,0000,,and it's being done by lots of people
Dialogue: 0,0:02:47.41,0:02:53.68,Default,,0000,0000,0000,,right so it's in two ways it's not just
Dialogue: 0,0:02:50.20,0:02:55.15,Default,,0000,0000,0000,,about those companies Facebook enables a
Dialogue: 0,0:02:53.68,0:02:58.54,Default,,0000,0000,0000,,lot more companies than just camber
Dialogue: 0,0:02:55.15,0:03:01.09,Default,,0000,0000,0000,,charity care to suck out data in similar
Dialogue: 0,0:02:58.54,0:03:03.13,Default,,0000,0000,0000,,ways so that's the first thing and then
Dialogue: 0,0:03:01.09,0:03:05.38,Default,,0000,0000,0000,,Facebook is just one player in a big
Dialogue: 0,0:03:03.13,0:03:08.56,Default,,0000,0000,0000,,ecosystem of online advertising online
Dialogue: 0,0:03:05.38,0:03:10.90,Default,,0000,0000,0000,,profiling some of the companies you have
Dialogue: 0,0:03:08.56,0:03:13.66,Default,,0000,0000,0000,,heard of but some of them you just have
Dialogue: 0,0:03:10.90,0:03:15.31,Default,,0000,0000,0000,,no relationship with even if you fully
Dialogue: 0,0:03:13.66,0:03:17.11,Default,,0000,0000,0000,,understand the terms and conditions that
Dialogue: 0,0:03:15.31,0:03:19.69,Default,,0000,0000,0000,,you're agreeing to about what data
Dialogue: 0,0:03:17.11,0:03:21.64,Default,,0000,0000,0000,,you're sharing I don't think anyone
Dialogue: 0,0:03:19.69,0:03:25.06,Default,,0000,0000,0000,,really understood what can be inferred
Dialogue: 0,0:03:21.64,0:03:27.79,Default,,0000,0000,0000,,from the data so not the list of your
Dialogue: 0,0:03:25.06,0:03:28.96,Default,,0000,0000,0000,,friends not your likes and dislikes but
Dialogue: 0,0:03:27.79,0:03:31.24,Default,,0000,0000,0000,,the things that you've never talked
Dialogue: 0,0:03:28.96,0:03:33.34,Default,,0000,0000,0000,,about that now they can tell from your
Dialogue: 0,0:03:31.24,0:03:34.93,Default,,0000,0000,0000,,digital footprint yeah it's really hard
Dialogue: 0,0:03:33.34,0:03:36.97,Default,,0000,0000,0000,,to understand the inference power of
Dialogue: 0,0:03:34.93,0:03:39.10,Default,,0000,0000,0000,,this data what can be deduced from it
Dialogue: 0,0:03:36.97,0:03:41.71,Default,,0000,0000,0000,,that's true how people make decisions
Dialogue: 0,0:03:39.10,0:03:43.33,Default,,0000,0000,0000,,basically whether they think about about
Dialogue: 0,0:03:41.71,0:03:45.79,Default,,0000,0000,0000,,the issue but before making a decision
Dialogue: 0,0:03:43.33,0:03:47.85,Default,,0000,0000,0000,,or not another way to say this is that
Dialogue: 0,0:03:45.79,0:03:50.95,Default,,0000,0000,0000,,they were trying to find gullible people
Dialogue: 0,0:03:47.85,0:03:52.75,Default,,0000,0000,0000,,so if you are able to do that you can
Dialogue: 0,0:03:50.95,0:03:55.78,Default,,0000,0000,0000,,just make them you know buy into
Dialogue: 0,0:03:52.75,0:04:00.82,Default,,0000,0000,0000,,anything into any content it's easy to
Dialogue: 0,0:03:55.78,0:04:02.31,Default,,0000,0000,0000,,believe that Facebook managed to swing
Dialogue: 0,0:04:00.82,0:04:05.45,Default,,0000,0000,0000,,the u.s. election
Dialogue: 0,0:04:02.31,0:04:09.27,Default,,0000,0000,0000,,to swing brexit was only people on
Dialogue: 0,0:04:05.45,0:04:10.68,Default,,0000,0000,0000,,Facebook who saw these new ads that were
Dialogue: 0,0:04:09.27,0:04:13.08,Default,,0000,0000,0000,,targeted to them and then went out and
Dialogue: 0,0:04:10.68,0:04:14.88,Default,,0000,0000,0000,,possibly changed their votes is that
Dialogue: 0,0:04:13.08,0:04:16.56,Default,,0000,0000,0000,,what we're talking about or are we
Dialogue: 0,0:04:14.88,0:04:18.60,Default,,0000,0000,0000,,talking about Facebook just being used
Dialogue: 0,0:04:16.56,0:04:21.69,Default,,0000,0000,0000,,as a research tool that could then be
Dialogue: 0,0:04:18.60,0:04:23.94,Default,,0000,0000,0000,,applied to the wider community in in
Dialogue: 0,0:04:21.69,0:04:25.53,Default,,0000,0000,0000,,many ways whether people were
Dialogue: 0,0:04:23.94,0:04:27.51,Default,,0000,0000,0000,,individually convinced to vote
Dialogue: 0,0:04:25.53,0:04:30.30,Default,,0000,0000,0000,,differently I don't personally believe
Dialogue: 0,0:04:27.51,0:04:32.22,Default,,0000,0000,0000,,that's how it happens what I believe is
Dialogue: 0,0:04:30.30,0:04:34.92,Default,,0000,0000,0000,,that Facebook itself could be
Dialogue: 0,0:04:32.22,0:04:37.35,Default,,0000,0000,0000,,manipulated using those techniques to
Dialogue: 0,0:04:34.92,0:04:39.81,Default,,0000,0000,0000,,make some content go viral that would
Dialogue: 0,0:04:37.35,0:04:42.21,Default,,0000,0000,0000,,affect public discourse so that would
Dialogue: 0,0:04:39.81,0:04:45.06,Default,,0000,0000,0000,,steer the conversation basically and if
Dialogue: 0,0:04:42.21,0:04:47.13,Default,,0000,0000,0000,,you're able to do this more or less you
Dialogue: 0,0:04:45.06,0:04:49.23,Default,,0000,0000,0000,,know automated more less repetitive in a
Dialogue: 0,0:04:47.13,0:04:50.79,Default,,0000,0000,0000,,repetitive fashion then you've partly
Dialogue: 0,0:04:49.23,0:04:52.11,Default,,0000,0000,0000,,already won the election because you're
Dialogue: 0,0:04:50.79,0:04:55.23,Default,,0000,0000,0000,,steering the conversation around the
Dialogue: 0,0:04:52.11,0:04:56.61,Default,,0000,0000,0000,,election and that's precisely the point
Dialogue: 0,0:04:55.23,0:04:58.35,Default,,0000,0000,0000,,that Hillary Clinton has been making
Dialogue: 0,0:04:56.61,0:05:00.24,Default,,0000,0000,0000,,again and again about camera gigantica
Dialogue: 0,0:04:58.35,0:05:02.40,Default,,0000,0000,0000,,is their ability to steer the
Dialogue: 0,0:05:00.24,0:05:08.76,Default,,0000,0000,0000,,conversation on specific topics like
Dialogue: 0,0:05:02.40,0:05:10.32,Default,,0000,0000,0000,,emails and that's that had an impact the
Dialogue: 0,0:05:08.76,0:05:12.51,Default,,0000,0000,0000,,fact that some content was Reshard
Dialogue: 0,0:05:10.32,0:05:15.00,Default,,0000,0000,0000,,widely during the election had an impact
Dialogue: 0,0:05:12.51,0:05:17.49,Default,,0000,0000,0000,,on editorial decisions made by classic
Dialogue: 0,0:05:15.00,0:05:19.26,Default,,0000,0000,0000,,media more established media which in
Dialogue: 0,0:05:17.49,0:05:24.39,Default,,0000,0000,0000,,turn had an impact on you know other
Dialogue: 0,0:05:19.26,0:05:26.13,Default,,0000,0000,0000,,people's opinions Paul says that even
Dialogue: 0,0:05:24.39,0:05:27.87,Default,,0000,0000,0000,,though Facebook and Google have recently
Dialogue: 0,0:05:26.13,0:05:30.26,Default,,0000,0000,0000,,allowed us to download everything that
Dialogue: 0,0:05:27.87,0:05:33.60,Default,,0000,0000,0000,,they have on us it's not really
Dialogue: 0,0:05:30.26,0:05:35.70,Default,,0000,0000,0000,,everything so Facebook can collect data
Dialogue: 0,0:05:33.60,0:05:36.48,Default,,0000,0000,0000,,of people who don't have Facebook
Dialogue: 0,0:05:35.70,0:05:40.14,Default,,0000,0000,0000,,accounts
Dialogue: 0,0:05:36.48,0:05:41.97,Default,,0000,0000,0000,,yeah it's called shadow profiles yeah so
Dialogue: 0,0:05:40.14,0:05:45.48,Default,,0000,0000,0000,,that practice for instance has been
Dialogue: 0,0:05:41.97,0:05:48.09,Default,,0000,0000,0000,,forbidden in Belgium where I'm from they
Dialogue: 0,0:05:45.48,0:05:50.97,Default,,0000,0000,0000,,even people who do have an account are
Dialogue: 0,0:05:48.09,0:05:53.22,Default,,0000,0000,0000,,being tracked all over the web all over
Dialogue: 0,0:05:50.97,0:05:55.05,Default,,0000,0000,0000,,that same information is collected about
Dialogue: 0,0:05:53.22,0:05:57.27,Default,,0000,0000,0000,,them why can't they see it why can't
Dialogue: 0,0:05:55.05,0:06:00.48,Default,,0000,0000,0000,,they see all the web pages that Facebook
Dialogue: 0,0:05:57.27,0:06:02.43,Default,,0000,0000,0000,,knows they visited before making that
Dialogue: 0,0:06:00.48,0:06:05.37,Default,,0000,0000,0000,,transparent will have a very dramatic
Dialogue: 0,0:06:02.43,0:06:07.98,Default,,0000,0000,0000,,effect I think in making people aware of
Dialogue: 0,0:06:05.37,0:06:11.37,Default,,0000,0000,0000,,how much tracking goes on do you think
Dialogue: 0,0:06:07.98,0:06:13.54,Default,,0000,0000,0000,,that UK or EU regulation is strong
Dialogue: 0,0:06:11.37,0:06:16.51,Default,,0000,0000,0000,,enough when it comes to protecting
Dialogue: 0,0:06:13.54,0:06:18.73,Default,,0000,0000,0000,,our data that's what part of what I
Dialogue: 0,0:06:16.51,0:06:20.26,Default,,0000,0000,0000,,wanted to say in the committee we have
Dialogue: 0,0:06:18.73,0:06:22.60,Default,,0000,0000,0000,,very strong regulations around personal
Dialogue: 0,0:06:20.26,0:06:24.28,Default,,0000,0000,0000,,data that are going to get stronger but
Dialogue: 0,0:06:22.60,0:06:26.89,Default,,0000,0000,0000,,it's completely useless and actually
Dialogue: 0,0:06:24.28,0:06:29.05,Default,,0000,0000,0000,,worse than not having them if we're not
Dialogue: 0,0:06:26.89,0:06:30.76,Default,,0000,0000,0000,,going to enforce them they need to be
Dialogue: 0,0:06:29.05,0:06:32.68,Default,,0000,0000,0000,,enforced that's the critical point we're
Dialogue: 0,0:06:30.76,0:06:34.96,Default,,0000,0000,0000,,currently things are failing why are
Dialogue: 0,0:06:32.68,0:06:36.58,Default,,0000,0000,0000,,they not being enforced because the
Dialogue: 0,0:06:34.96,0:06:38.56,Default,,0000,0000,0000,,regulator's currently see their role as
Dialogue: 0,0:06:36.58,0:06:40.78,Default,,0000,0000,0000,,balancing commercial interests with
Dialogue: 0,0:06:38.56,0:06:43.45,Default,,0000,0000,0000,,Democratic interest around oversight of
Dialogue: 0,0:06:40.78,0:06:46.15,Default,,0000,0000,0000,,personal data and that balancing they've
Dialogue: 0,0:06:43.45,0:06:48.04,Default,,0000,0000,0000,,done so far was wrong or simply wrong
Dialogue: 0,0:06:46.15,0:06:51.13,Default,,0000,0000,0000,,too much on the side of commercial
Dialogue: 0,0:06:48.04,0:06:54.76,Default,,0000,0000,0000,,interests and not enough the
Dialogue: 0,0:06:51.13,0:06:57.85,Default,,0000,0000,0000,,counterbalances issue on Facebook's
Dialogue: 0,0:06:54.76,0:06:59.95,Default,,0000,0000,0000,,reputation and its wealth has taken a
Dialogue: 0,0:06:57.85,0:07:02.98,Default,,0000,0000,0000,,massive hit in the last couple of weeks
Dialogue: 0,0:06:59.95,0:07:05.62,Default,,0000,0000,0000,,with 80 billion dollars being wiped off
Dialogue: 0,0:07:02.98,0:07:07.60,Default,,0000,0000,0000,,its value so can the recently announced
Dialogue: 0,0:07:05.62,0:07:12.42,Default,,0000,0000,0000,,new privacy tools help to restore
Dialogue: 0,0:07:07.60,0:07:14.71,Default,,0000,0000,0000,,confidence this is the end for Facebook
Dialogue: 0,0:07:12.42,0:07:16.78,Default,,0000,0000,0000,,Facebook can still adapt their ways they
Dialogue: 0,0:07:14.71,0:07:18.61,Default,,0000,0000,0000,,can still change they will have to
Dialogue: 0,0:07:16.78,0:07:22.09,Default,,0000,0000,0000,,anyway because of the regulation that's
Dialogue: 0,0:07:18.61,0:07:24.01,Default,,0000,0000,0000,,coming into force it's an opportunity to
Dialogue: 0,0:07:22.09,0:07:26.34,Default,,0000,0000,0000,,revenge themselves if you want to say it
Dialogue: 0,0:07:24.01,0:07:26.34,Default,,0000,0000,0000,,that way