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[Audio Length: 0:34:07][br]RECORDING COMMENCES:

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Evan Carmichael:[br]He's an

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American motivational speaker, personal finance[br]instructor and self-help author.

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He became well known from his infomercials[br]and self-help books.

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In 2013, Forbes estimated his net worth at[br]480 million dollars.

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He's Tony Robbins, and here are his Top Ten[br]Rules For Success.

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Tony Robbins:[br]Ultimately, if you're going to have lasting

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change in anything, you're really talking[br]about just raising your standards.

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I mean, I always tell people; if you want[br]to know how to change your life, I'll give

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it to you in three words, boring as it sounds,[br]"raise your standards."

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Now, what does that mean, corny as it sounds,[br]"raise your standards"?

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"Well, thank you for the breakthrough thought,[br]Tony.

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I'm glad I wasted my time watching this little[br]email with you."

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Think about it.

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Lasting change is different than a goal.

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You don't always get your goals, but you always[br]get your standards.

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Maybe what'll help you is to think about it[br]this way.

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I try to explain standards to people with[br]a different set of words.

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Think of it as everybody in life gets their[br]"musts."

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They don't get their "shoulds."

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Think about it.

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Most people have a list of "shoulds"; don't[br]they?

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Don't you have a list of "shoulds," things[br]you should do, you should follow through on?

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"I should lose some weight."

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"I should work out more."

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"I should make more calls."

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"I should respond more rapidly to my email,"[br]whatever.

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"I should get into the office earlier."

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"I should be more confident."

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Whatever your "should" list, people love to[br]have their "should" list be met, but it's

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like New Year's resolutions.

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If it does, it's really exciting.

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If it doesn't, which is most of the time,[br]it's a little disappointing, but you kind

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of know it's not going to happen.

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When you decide something is a "must" for[br]you, an absolute "must," when you cut off

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any possible... you say, "I'm going to find[br]a way, or I'm going to make the way."

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Human beings, when they resolve things, when[br]they make a real resolution inside themselves,

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which is they raise the standard and they[br]make it a "must," they find the way.

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Think about it in your own life.

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Haven't you had some area of your life where[br]you raised your standard, and your life has

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never been the same?

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Maybe, at one time in your life, you smoked[br]cigarettes.

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Or you did something, and you did it for years.

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You kept trying to change it, trying to change[br]it and kept telling yourself, "I should."

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Then, one day, something happened.

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Something just clicked you over.

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Something took you over that tipping point,[br]and inside yourself, you said, "No more."

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That was a very, very different experience;[br]wasn't it?

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Something inside of you shifted.

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What was a "should" became a "must," and you've[br]never gone back.

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Is there an area like that in your life that[br]you can think of?

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Again, did you ever smoke cigarettes?

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Did you ever eat a certain way, drink a certain[br]form of alcohol and then finally say, "No

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more," and you just don't go back?

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Notice this; it doesn't really take any willpower,[br]anymore, because somewhere, when we make this

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click, when we make something a "must," we[br]attach ourselves to it.

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It becomes part of our identity.

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One thing I've learned, in the last, gosh,[br]33 years of work on people from, now, over

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100 countries, four million people, is human[br]beings absolutely follow through on who they

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believe they are.

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If you said to me, "Well, I'm really going[br]to work hard to stop smoking, but I've been

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a smoker my whole life.

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I am a smoker," I know your days are numbered.

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You're going to be back smoking cigarettes,[br]again, because we all act consistent with

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who we believe we are.

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I tell people the strongest force in the whole[br]human personality is this need to stay consistent

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with how we define ourselves.

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If you define yourself as somebody who is[br]really conservative, you're not going to be

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crazy and act nuts, unless you're really drunk[br]or something.

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Then you can say it's the alcohol, when it's[br]really just you finally getting permission

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to be yourself.

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The alcohol is your excuse.

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If you're a really crazy person, you act crazy,[br]outrageous, playful.

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You don't act conservative because it's not[br]who you are.

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Very often people say, "Well, I can't do that.

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I'm not that kind of person."

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I always say to people, "Really?

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When did you define yourself?

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I mean, really, how many years ago did you[br]come up with what you could and couldn't do

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in your life?

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How many years ago?"

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Most people, if they really look at how they're[br]living their life today, it's based on a set

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of standards, a set of beliefs that they made[br]choices about 10, 20, 30 or more years ago.

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Very often, we made decisions in our youth,[br]or very young, about what to believe, about

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what we were capable of, about who we are[br]as a person, and that becomes the glass ceiling,

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if you will, that controls us.

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There is a corny metaphor, but it's true.

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I remember, one time, I was with my family[br]at the circus.

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There was a person there, and they had this[br]big, giant elephant.

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You look at this elephant.

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They take this little rope, put it around[br]the elephant's neck, and they drive this stake

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into the ground.

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I mean, you look at this, and you know that[br]elephant could rip down the entire tent with

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almost no effort.

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Yet, the elephant doesn't struggle, doesn't[br]try.

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Why?

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Because the elephant's conditioned.

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They could take that elephant and condition[br]the elephant when it's a baby elephant.

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That's how they train them.

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When it's a little baby elephant and it doesn't[br]have the power, yet, they put a big rope around

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it, and they drive this huge stake in the[br]ground.

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The elephant fights and fights and fights.

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One day, finally, that elephant decides, "I'm[br]not capable of pulling this out."

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Once that becomes the definition of an identity[br]of anyone - an elephant, in this case - they

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don't even try, anymore.

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"It's just who I am.

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That's how it is.

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That's just the way it is in my life."

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I'd like to ask you to take a look at any[br]place you've got a limitation and ask yourself,

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"When did I decide to accept that limitation?"

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You may not even see it as a limitation.

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You might see it as, just, "That's who I am."

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So often, in our lives, we've adapted to be[br]a certain way, so that we don't fail or so

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that people will like us or respect us.

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It's not necessarily who we are.

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Joy comes when you're spontaneous.

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It's really hard to be truly happy when you're[br]not being yourself, and most of us have no

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clue who we are.

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A big part of my work - if you've ever been[br]to event, you know - is to get people to do

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things spontaneously, without thinking, because[br]that's when the real you shows up.

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That's when the energy comes alive.

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When you do that, when you start to connect[br]your true nature, suddenly, there's energy

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available for you to set a higher standard[br]for what you want in your life.

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That's what this is really all about.

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When I talk about "standards" or I talk about[br]"shoulds" versus "musts," think about your

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own life.

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I know there have been areas in your life[br]where, at some point in time, you just shifted.

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You raised the standard, and your life changed[br]because whatever people have their identity

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attached to, they live.

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We live who we believe we are.

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That's just how it works.

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I'll give you an example.

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Look at your physical body.

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Your physical body, today, is an absolute[br]reflection of only one thing.

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Not your goals, not your desires, but your[br]standards, the identity you have for yourself.

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If your standard is you're an athlete, then[br]there's a certain amount of strength, a muscle

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tone, an energy that's available in your body,[br]on a regular basis, because that's who you

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are.

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You do whatever is necessary to maintain that[br]identity.

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Again, the strongest force in the human personality[br]is this need to stay consistent with how we

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define ourselves because if you don't know[br]who you are, you wouldn't know how to act.

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Once you lock in on that identity, your brain[br]finds a way to keep you there.

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If you say, "Man, I'm overweight.

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I've always been overweight.

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I'm big-boned" and that's the story you've[br]got, then you're going to always find a way

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to get back there.

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That's your settling point.

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That's your identity.

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That's where things lock in.

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If you see somebody who's in really great[br]shape, you ask them, "Do you work out?"

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You know the answer, "Yes."

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"How often?"

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They'll tell you, "Three times," "Four times,"[br]"Five times a week," whatever.

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In a seminar, I'll ask people, "Who, here,[br]works out at least five days a week?

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Stand up."

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You look around that room, and you know that[br]they work out five times a week because you

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can see their body.

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You don't just get a result without some kind[br]of action, without some form of ritual; "ritual,"

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meaning actions you do consistently.

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Now, do you believe those people that are[br]out there, working out five days a week, do

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they have more time than you do or I have[br]or anybody else?

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Of course not.

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Is their life less busy?

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Of course not.

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It's just a "must" for them.

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They must work out that way.

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They've made that turn, and their life changed.

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I'm not saying you have to work out five days[br]a week.

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I'm just saying, whatever you really want,[br]"wants" don't get met consistently; "standards"

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do.

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Whatever you identify, "This is who I am."

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It's not so much about changing your identity,[br]as it is expanding it; deciding that, instead

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of your goal is to lose 10 pounds, which is[br]not compelling, what if your vision was to

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"get back to my fighting weight"?

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"This year," "This month," "This next 90 days,[br]I'm going to transform my body.

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I'm going to take on a new challenge.

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I'm going to find some technique or strategy.

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There's a million of them - that can reframe[br]myself."

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Or, "I want to feel younger, stronger, more[br]vibrant than ever before.

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Here are my reasons.

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I want the energy to really make my life work[br]because it's tough out there, and I want to

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be stronger than I've ever been before.

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I want to go in front of the mirror, and if[br]I'm naked, not want to laugh.

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I want to look there and take a good look,[br]and go, 'Yeah.

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I'm proud of whatever I see there.'"

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Whatever it takes.

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Something is going to make you laugh, smile.

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Something is going to tease yourself, but[br]something is going to move you to another

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level.

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If you identify yourself in a new way, you[br]own that every day and that becomes the standard

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of how you live, you'll find a way to make[br]that standard real.

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Money is the same way.

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Think about it.

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It doesn't matter what's happening "in the[br]marketplace."

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People that make money find a way to make[br]money, no matter what; don't they?

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I mean, most people's standard is to pay their[br]bills, so that's what most people find a way

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to do.

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Even when economic times get tough, most people,[br]if that's their absolute standard, they find

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a way.

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Some people's standard is to pay their bills[br]most of the time, and so, most of the time,

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they do.

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Some people's standard is not just to pay[br]their bills, but to take care of their family

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and maybe even some of their friends.

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They find a way.

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In fact, some people may be in a family where,[br]if they don't have enough money...

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They barely have money to pay their bills.

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They worked their guts out, and then somebody[br]- their mother, their father or somebody else,

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their sister - gets ill.

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There's not enough money to take care of it.

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Nobody else has money in the family.

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They don't, either, but they find a way to[br]get that money and take care of their mother

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or father, don't they, and pay their bills.

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They never could do it before.

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Why?

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The situation made them raise their own standard.

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Not everybody does that.

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Somebody else in the family might have money[br]and still not take care of their mother.

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It all comes down to the inner game, my friends.

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Changing your life is a change in the inner[br]game.

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The outside world, you can't control, but[br]you have absolute control over this one, if

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you learn the dynamics of what shapes you.

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Identity is one of those simple, clear, fundamental[br]basics that if you start to shift it, everything

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else will shift in your life, as well.

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Somebody will, by the way, have to have more[br]than enough money to do what they want, when

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they want, where they want, with whomever[br]they want, contribute the way they want.

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If that's their "must," they find a way.

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I know that sounds overly simplistic, but[br]it's true.

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Somebody once said you could take all the[br]money in the world out of the hands of everybody,

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out of all the wealthy people in the world[br]who are really successful, give it to other

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people.

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It wouldn't take too long; those people would[br]have it back in their hands.

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It's not because they're manipulative.

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It's because they have standard.

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Some are manipulative.

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Don't get me wrong, but they have a standard[br]of what they're going to find a way to make

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happen.

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I'm just simply saying to you, take those[br]three magic words and live them.

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Raise your standard.

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Michael Gerber, the guy that wrote The E-Myth,[br]talks about why so many businesses, young

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businesses fail.

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One of the things he says is most people are[br]not really entrepreneurs, but they think that's

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what they should be.

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They think that's the sexy thing, that's the[br]most attractive thing, that's the best answer.

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What I say to you is you've got to separate[br]the vehicle from the outcome.

0:11:47.240,0:11:49.129
What is it that's going to truly fulfill you?

0:11:49.129,0:11:51.870
What is it that's going to give you that extraordinary[br]life?

0:11:51.870,0:11:56.139
What's going to make things magnificent, on[br]your terms, not somebody else's terms, not

0:11:56.139,0:11:58.240
your father, your mother, your background?

0:11:58.240,0:11:59.730
What is that, really?

0:11:59.730,0:12:00.730
Separate the vehicle.

0:12:00.730,0:12:04.080
There are many ways to get to that vehicle,[br]but I'm saying, sometimes you have to reevaluate

0:12:04.080,0:12:06.009
what's going to really make you fulfilled.

0:12:06.009,0:12:08.129
What is your gift?

0:12:08.129,0:12:09.129
Are you an artist?

0:12:09.129,0:12:12.960
Are you the talent that can produce something[br]no one else produces as a skill, a product,

0:12:12.960,0:12:15.490
a service or some impact?

0:12:15.490,0:12:21.039
Are you incredibly good at management; you[br]really know how to manage or lead people?

0:12:21.039,0:12:27.530
Are you an extraordinary entrepreneur that[br]can take that gigantic gut-load of risk, create

0:12:27.530,0:12:31.949
the vision, attract the talent that you need,[br]the managers and leaders?

0:12:31.950,0:12:37.310
You may have all three abilities, but which[br]one really fulfills you the most, is going

0:12:37.309,0:12:39.259
to be the critical question.

0:12:39.259,0:12:42.659
We tend to want to do them all, especially[br]in a room like this, because you're all overachievers;

0:12:42.659,0:12:43.659
right?

0:12:43.659,0:12:44.659
Me, too.

0:12:44.659,0:12:45.659
You say, "Well, I can do all these."

0:12:45.659,0:12:50.559
Yes, you can, but what will it do to your[br]quality of life?

0:12:50.559,0:12:52.729
See, again, the secret is going to be this.

0:12:52.730,0:12:55.740
What is an extraordinary life, on your terms,[br]today?

0:12:55.740,0:12:58.210
Things, getting things is not going to make[br]you happy.

0:12:58.210,0:12:59.560
That's good news in a tough economy.

0:12:59.559,0:13:00.679
It's a good reminder.

0:13:00.679,0:13:01.879
It doesn't matter what you get.

0:13:01.879,0:13:04.919
It doesn't matter whether it be money or opportunity.

0:13:04.919,0:13:07.759
All those things might excite you for the[br]moment.

0:13:07.759,0:13:12.920
Even a relationship, as magnificent as it[br]may be, might exciting for a while, but if

0:13:12.921,0:13:16.340
you don't keep growing, that relationship[br]isn't going to stay exciting.

0:13:16.340,0:13:20.250
The secret to real happiness is progress.

0:13:20.250,0:13:23.799
Progress equals happiness, and if we can make[br]progress on a regular basis, we feel alive.

0:13:23.799,0:13:26.139
That's why, at the beginning of the year,[br]we get this thing like, "Okay.

0:13:26.139,0:13:27.850
I could have this fresh start.

0:13:27.850,0:13:29.899
I could really do what my soul desires.

0:13:29.899,0:13:30.899
I could expand.

0:13:30.899,0:13:31.899
I could grow.

0:13:31.899,0:13:32.899
I could improve.

0:13:32.899,0:13:34.230
I could change.

0:13:34.230,0:13:37.070
Or maybe, better than change, I could progress."

0:13:37.070,0:13:39.080
See, think about that.

0:13:39.080,0:13:41.360
Progress has an aliveness to it; doesn't it?

0:13:41.360,0:13:42.730
You don't have to work at changing.

0:13:42.730,0:13:45.330
People say all the time, now, "Well, I'm working[br]on changing."

0:13:45.330,0:13:46.389
Don't worry about it.

0:13:46.389,0:13:47.799
You don't have to work on changing.

0:13:47.799,0:13:49.189
Change is automatic.

0:13:49.190,0:13:51.910
Your body is going to change, whether you[br]want it or not, as the years go by.

0:13:51.909,0:13:55.100
No matter how hard you work, there are going[br]to be some changes going on there.

0:13:55.100,0:13:58.509
The economy is going to change, no matter[br]what you want it to do.

0:13:58.509,0:14:00.269
The weather is going to change.

0:14:00.269,0:14:01.789
Relationships are going to change.

0:14:01.789,0:14:02.939
Everything in life is always changing.

0:14:02.940,0:14:04.600
We don't have to work on change.

0:14:04.600,0:14:06.740
Change is automatic, but progress is not.

0:14:06.740,0:14:11.529
If you want to make real progress, then you[br]really have to look at your life in a different

0:14:11.529,0:14:12.529
way.

0:14:12.529,0:14:15.429
You have to say, "I have to take control of[br]this process and not just hope it's going

0:14:15.429,0:14:18.259
to work out," like people do who make a resolution.

0:14:18.259,0:14:22.840
Treat people, at the end of the relationship,[br]like it's the beginning, and there won't be

0:14:22.840,0:14:24.259
an end.

0:14:24.259,0:14:26.850
That's not just your intimate relationship.

0:14:26.850,0:14:27.950
What if your customers...

0:14:27.950,0:14:32.120
What if you fell in love with your customers,[br]with your clients more than your product,

0:14:32.120,0:14:34.860
more than your company?

0:14:34.860,0:14:38.789
If your entire life is about meeting their[br]needs, if you would do what for your customers

0:14:38.789,0:14:40.699
or clients, you would do what?

0:14:40.700,0:14:43.570
If you loved your customers and clients; you'd[br]do anything, guess what?

0:14:43.570,0:14:45.560
They're going to love you.

0:14:45.559,0:14:49.599
Most people love their customers and clients[br]as long as they buy from them, do what they

0:14:49.600,0:14:50.750
want, respond to them.

0:14:50.750,0:14:53.830
If they don't, they go, "That's the end."

0:14:53.830,0:14:57.650
You want clients for life, not just customers,[br]fall in love with them.

0:14:57.649,0:14:59.529
It's a different focus; isn't it?

0:14:59.529,0:15:02.549
It's a different meaning, and that creates[br]a different life because you make decisions

0:15:02.549,0:15:03.969
differently from that place.

0:15:03.970,0:15:07.720
What does it take to create world-class marketing?

0:15:07.720,0:15:09.570
What is the unique selling proposition?

0:15:09.570,0:15:13.310
What is what we call "value-added marketing,"[br]VAM?

0:15:13.309,0:15:17.229
Today, most people are sick and tired of advertising[br]because where is it?

0:15:17.230,0:15:18.230
Everywhere.

0:15:18.230,0:15:21.120
In fact, I have a question for you.

0:15:21.120,0:15:25.600
How many of you, in this room, do not even[br]see banner ads, anymore?

0:15:25.600,0:15:30.600
Literally, it's there, but you don't perceive[br]it, like your brain literally washes it out.

0:15:30.600,0:15:31.769
Raise your hand if that's true.

0:15:31.769,0:15:34.579
Keep your hands nice and high, and look around[br]the room right now.

0:15:34.580,0:15:38.930
You'll see 98% of the people wash it out,[br]so don't buy them, unless you're going to

0:15:38.929,0:15:39.969
create something really unique.

0:15:39.970,0:15:44.930
It's a total waste of your money and your[br]time, in the world we're in today.

0:15:44.929,0:15:50.309
Today, what creates marketing is when you[br]don't just market, but you add value to people.

0:15:50.309,0:15:51.309
You do something.

0:15:51.309,0:15:52.309
You teach them.

0:15:52.309,0:15:53.309
You give them an insight.

0:15:53.309,0:15:57.409
You give something valuable that costs them[br]nothing, and then they look to you as an expert.

0:15:57.409,0:16:00.360
They look to you as a person that adds value.

0:16:00.360,0:16:05.389
They want you to supply them more information,[br]more experience, more products and more services.

0:16:05.389,0:16:10.389
If you lend me this whole business about meeting[br]your needs, you can run a successful business,

0:16:10.389,0:16:13.830
but it'll be a job because you'll never be[br]able to sell it.

0:16:13.830,0:16:18.509
If it's just meeting your needs, it's not[br]a system.

0:16:18.509,0:16:21.629
It demands your attention, your connection.

0:16:21.629,0:16:22.939
It's giving what you want.

0:16:22.940,0:16:26.440
Ultimately, it's not going to give somebody[br]else what they want, so you can't sell it.

0:16:26.440,0:16:30.250
If you can't sell your business, if you don't[br]have an exit strategy, you have a job.

0:16:30.250,0:16:33.419
I don't care how successful the business is.

0:16:33.419,0:16:37.289
That doesn't mean you have to sell the business,[br]but one of the most important decisions you

0:16:37.289,0:16:42.000
make in business is, ultimately, "If I was[br]going to sell this, if I chose to, I have

0:16:42.000,0:16:45.620
to know who would I sell this to, so that[br]I have long-term value, not just an income

0:16:45.620,0:16:46.659
along the way.

0:16:46.659,0:16:48.269
I have this critical mass here.

0:16:48.269,0:16:51.199
I have a multiple of my business."

0:16:51.200,0:16:52.820
Most people don't have a clear exit strategy.

0:16:52.820,0:16:54.500
They think, "I'll come up with that someday."

0:16:54.500,0:16:56.629
You have to start with that in the mind.

0:16:56.629,0:16:59.799
That has to be part of your focus, if you're[br]going to be successful in your business.

0:16:59.799,0:17:03.409
I can remember the gentleman who built CAA[br]in Hollywood.

0:17:03.409,0:17:06.730
It was the largest, most successful agency;[br]right?

0:17:06.730,0:17:08.659
Michael Ovitz, remember that name?

0:17:08.659,0:17:12.599
He put together Nike, Coca-Cola and these[br]billion-dollar deals.

0:17:12.598,0:17:15.000
Eventually, Michael Ovitz went to go sell[br]that business.

0:17:15.000,0:17:18.769
He had never thought through an exit strategy,[br]and he got almost nothing for it because the

0:17:18.769,0:17:20.759
laws prevented him from selling it to a studio.

0:17:20.759,0:17:25.269
He had to sell it to some of his employees[br]for pennies on its real value.

0:17:25.269,0:17:29.919
Mike found a way to make money, later on,[br]in another place, off of Disney, but the bottom

0:17:29.919,0:17:32.390
line is the guy didn't have an exit strategy.

0:17:32.390,0:17:33.390
It was brilliant.

0:17:33.390,0:17:34.390
He made lots of money.

0:17:34.390,0:17:35.390
In the end, didn't get the value.

0:17:35.390,0:17:40.180
Whenever people fail to achieve their goals,[br]99.9% of the time, you ask them why and they'll

0:17:40.180,0:17:43.600
tell you it's because of a lack of resources.

0:17:43.599,0:17:44.980
That's what all these things are.

0:17:44.980,0:17:47.179
"I didn't have the support," right?

0:17:47.179,0:17:48.519
"I didn't have the money."

0:17:48.519,0:17:49.519
"We didn't have the time."

0:17:49.519,0:17:50.519
"We didn't have this."

0:17:50.519,0:17:51.519
"We didn't have that."

0:17:51.519,0:17:55.950
There is a resource that people believe is[br]missing, and that resource belief structure

0:17:55.950,0:18:00.210
then keeps people from every being able to[br]really lead because what leaders do is they

0:18:00.210,0:18:04.000
find a way to maximize whatever resources[br]they have, as little as they may be.

0:18:04.000,0:18:05.648
They don't believe in limited resources.

0:18:05.648,0:18:07.000
I'll give you an example.

0:18:07.000,0:18:09.159
Let's take a business example, to start with.

0:18:09.159,0:18:14.509
In 1974, a guy named Sam Walton had built[br]his little company up.

0:18:14.509,0:18:15.750
He came up with an idea.

0:18:15.750,0:18:18.690
He started with $20,000 in, I think, 1962,[br]if I remember right.

0:18:18.690,0:18:23.889
By 1974, within 12 years, he had 78 stores,[br]and you know how he did it?

0:18:23.888,0:18:27.819
In the middle of the night, he'd drive across[br]the border, and he'd go and study other people's

0:18:27.819,0:18:28.819
stores.

0:18:28.819,0:18:30.398
He'd buy everything the cheapest he could,[br]in the middle of the night.

0:18:30.398,0:18:31.869
He'd go to other people's stores.

0:18:31.869,0:18:33.839
Whatever was working, he figured out.

0:18:33.839,0:18:34.919
Success leaves clues.

0:18:34.920,0:18:37.200
He came back and did it in his store.

0:18:37.200,0:18:40.700
Whatever was working in any store, in any[br]competitor, anywhere he could do it, he did

0:18:40.700,0:18:41.700
it.

0:18:41.700,0:18:47.159
He figured out how to maximize the little[br]resources he had, his 20,000; built 78 stores.

0:18:47.159,0:18:50.260
If you read any of the people following him[br]- the company had gone public in that year

0:18:50.259,0:18:53.259
- they're all saying, "This is it.

0:18:53.259,0:18:55.569
He's maximized his resources."

0:18:55.569,0:18:57.678
He only had so much money.

0:18:57.679,0:19:00.082
There are only so many cities that are going[br]to appeal to this "discounting" mentality;

0:19:00.082,0:19:01.082
right?

0:19:01.082,0:19:02.399
This is it.

0:19:02.398,0:19:06.759
This is all he can do, and the word on Wall[br]Street was "sell."

0:19:06.759,0:19:11.820
Now, what's interesting is, at that time,[br]you look at Sears and Kmart, and they were

0:19:11.820,0:19:18.159
gargantuan companies, weren't they; 20, 30,[br]40, 50 times, 100 times his size or more,

0:19:18.160,0:19:19.160
probably?

0:19:19.160,0:19:21.850
At that time, they were the leaders, and they[br]knew what was going to happen.

0:19:21.849,0:19:24.408
Did things change; yes or no?

0:19:24.409,0:19:26.940
Did he suddenly get mass amounts of capital?

0:19:26.940,0:19:27.940
No.

0:19:27.940,0:19:29.500
Here's what they didn't understand?

0:19:29.500,0:19:33.750
Sam Walton, now, or the Walton organization,[br]Walmart, is the most successful retailing

0:19:33.750,0:19:34.849
operation on Earth.

0:19:34.849,0:19:38.428
When you talk about Bill Gates being the richest[br]man in the world, that's only true because

0:19:38.429,0:19:42.330
Sam's fortune is divided amongst a bunch of[br]different family members.

0:19:42.329,0:19:45.750
You put them together, they dwarf Bill Gates.

0:19:45.750,0:19:46.750
Sam Walton did this.

0:19:46.750,0:19:47.750
How did he do it?

0:19:47.750,0:19:52.369
What people underestimated is that this guy[br]could go to 4,400 stores, do 250 billion.

0:19:52.369,0:19:54.009
Where is Kmart today?

0:19:54.009,0:19:55.240
They've been shrinking.

0:19:55.240,0:20:00.759
All of them have been shrinking, and he is[br]the dominant force on Earth.

0:20:00.759,0:20:05.679
Here's the thing he understood; resources[br]are interesting, but the ultimate resources

0:20:05.679,0:20:09.110
are the feelings of emotion that make you[br]resourceful.

0:20:09.109,0:20:13.089
Think of it this way; resourcefulness is the[br]ultimate resource.

0:20:13.089,0:20:14.999
What do I mean?

0:20:14.999,0:20:17.440
What are the emotions that make all this possible?

0:20:17.440,0:20:21.740
What's the fuel that takes an idea from being[br]in your head, where you, intellectually, know

0:20:21.740,0:20:22.740
what to do?

0:20:22.740,0:20:26.249
How many have had an idea, for example, it[br]was a great idea; you're excited about it,

0:20:26.249,0:20:27.558
and then you didn't do anything?

0:20:27.558,0:20:29.288
Then, one day, there you saw it, on the shelf.

0:20:29.288,0:20:30.288
You saw it somewhere.

0:20:30.288,0:20:31.288
Someone stole your idea.

0:20:31.288,0:20:32.288
How many have had this happen?

0:20:32.288,0:20:33.288
Say "Aye"?

0:20:33.288,0:20:34.869
[audience says "aye"] The only difference[br]between you and that person was not that they

0:20:34.869,0:20:35.869
had more resources.

0:20:35.869,0:20:38.469
They were more resourceful.

0:20:38.470,0:20:41.370
Success and failure are not giant events.

0:20:41.369,0:20:42.808
They don't just show up.

0:20:42.808,0:20:45.999
You don't just suddenly became successful[br]or suddenly have this cataclysmic event that

0:20:45.999,0:20:46.999
makes you fail.

0:20:46.999,0:20:51.529
It may look that way, but failure comes from[br]all the little things.

0:20:51.529,0:20:53.778
It's failure to make the call.

0:20:53.778,0:20:56.460
It's failure to check the books.

0:20:56.460,0:20:58.850
It's failure to say "I'm sorry."

0:20:58.849,0:21:03.119
It's failure to push yourself to do things,[br]physically, that you don't want to do.

0:21:03.119,0:21:07.089
All those little failures, day after day,[br]come together until, one day, some cataclysmic

0:21:07.089,0:21:08.370
event happens, and you blame that.

0:21:08.371,0:21:11.049
That event happened because you missed all[br]the little stuff.

0:21:11.048,0:21:12.929
Do you agree with me?

0:21:12.929,0:21:15.778
Success, by the way, is not some overnight[br]event.

0:21:15.778,0:21:17.829
It's all these little things.

0:21:17.829,0:21:19.460
Success is having a vision.

0:21:19.460,0:21:21.120
Success is making it compelling.

0:21:21.119,0:21:25.168
Success is really seeing it and feeling it,[br]every day, with strong enough reasons.

0:21:25.169,0:21:29.450
Success is feeling the sense that "I'm here[br]to grow, and I'm here to give something to

0:21:29.450,0:21:31.379
the world, more than just myself."

0:21:31.378,0:21:34.509
All the little stuff, that's where success[br]comes from.

0:21:34.509,0:21:37.970
In business, it comes from delivering more[br]than anybody could imagine.

0:21:37.970,0:21:40.729
All those little things add up, and people[br]go, "Wow.

0:21:40.729,0:21:42.190
That's who I want to do business with."

0:21:42.190,0:21:44.909
It's true in any area of your life.

0:21:44.909,0:21:45.909
Leverage is critical.

0:21:45.909,0:21:48.429
You know how I get so much done?

0:21:48.429,0:21:51.559
Because I don't just get it done.

0:21:51.558,0:21:52.558
I know the outcome.

0:21:52.558,0:21:56.298
I know the purpose, and I look for leverage.

0:21:56.298,0:21:57.569
Leverage is different than delegation.

0:21:57.569,0:21:59.888
What's the problem with delegation?

0:21:59.888,0:22:02.709
Delegation is you have all that needs to be[br]done, so you give it to someone else.

0:22:02.710,0:22:07.639
You tell them what needs to be done, and when[br]they don't do it, you're pissed off.

0:22:07.638,0:22:12.519
Leverage says, "I can move the biggest boulder[br]in the world, with a little bit of effort.

0:22:12.519,0:22:16.558
I have something I can do it with, but I'm[br]still part of it."

0:22:16.558,0:22:19.319
Leverage is, if I'm going to leverage something[br]here with Tom, I'm going to make sure Tom

0:22:19.319,0:22:21.490
understands the what?

0:22:21.490,0:22:22.490
The outcome.

0:22:22.490,0:22:23.490
I want to make sure Tom understands the...?

0:22:23.490,0:22:26.700
The purpose, the why and the action.

0:22:26.700,0:22:29.620
I might say to Tom, "If you can get this done[br]without this action or better action, go for

0:22:29.619,0:22:32.658
it, baby, and I want to talk to you on this[br]date.

0:22:32.659,0:22:37.559
We have to promise that we're going to check[br]in before it's needed, so there are no surprises.

0:22:37.558,0:22:41.308
If you're having problems, Tom, come back[br]to me because we're partners on this."

0:22:41.308,0:22:43.138
That, I call "leverage."

0:22:43.138,0:22:44.699
You know what I do when I have no time?

0:22:44.700,0:22:45.700
There is time.

0:22:45.700,0:22:46.700
I just have to leverage it.

0:22:46.700,0:22:47.700
You know what I'm saying?

0:22:47.700,0:22:48.700
You say, "I have no one to leverage it, too."

0:22:48.700,0:22:49.700
Shane, over here, right?

0:22:49.700,0:22:52.970
I have all the stuff he wants to do; can't[br]leverage it.

0:22:52.970,0:22:55.069
Shane's answer was hire somebody.

0:22:55.069,0:23:00.119
Then he thinks about what it's going to take,[br]and goes, "$125,000, I can't do that now."

0:23:00.119,0:23:02.649
He's getting caught up in one way to get the[br]outcome.

0:23:02.650,0:23:03.650
Leverage.

0:23:03.650,0:23:09.440
He goes through his list, and goes, "What[br]if I go someone to do 20% of this stuff?

0:23:09.440,0:23:11.371
I could spend 20 grand to get that much freedom.

0:23:11.371,0:23:13.190
I could pay for it times 10."

0:23:13.190,0:23:14.190
Hmm.

0:23:14.190,0:23:17.548
If I'm really productive, my productivity[br]should enhance the world.

0:23:17.548,0:23:21.179
Not only in my clients and customers; but[br]it should provide jobs for other people.

0:23:21.179,0:23:24.220
If there's anything you hate to do, it's because[br]you're either ineffective at it or you don't

0:23:24.220,0:23:27.038
think it's very important, but it is urgent.

0:23:27.038,0:23:32.210
You need to hire somebody for those things,[br]and ideally, somebody who loves that job.

0:23:32.210,0:23:35.620
You're never going to grow when your time[br]is eaten up for activities that aren't that

0:23:35.619,0:23:36.619
important.

0:23:36.619,0:23:40.349
Activity without high levels of purpose is[br]the drain of your fortune.

0:23:40.349,0:23:41.349
Do it now.

0:23:41.349,0:23:45.490
If you can't get it all now, do a part of[br]it now.

0:23:45.490,0:23:47.940
Leverage is power.

0:23:47.940,0:23:49.400
Leverage is ultimate power.

0:23:49.400,0:23:52.528
Here's what I've created for me life, and[br]anyone I know has succeeded.

0:23:52.528,0:23:59.548
I'm a 17-year-old kid from Mezuzah, California,[br]with no real education, other than self-education;

0:23:59.548,0:24:07.658
with no background; with parents that did[br]their best, all of them; with no money.

0:24:07.659,0:24:08.720
I did one thing.

0:24:08.720,0:24:11.880
I love people, and I had a enormous banana[br][sp?

0:24:11.880,0:24:13.149
0:24:10.8] made upon myself.

0:24:13.148,0:24:18.378
I sculpted my mind and my emotions to get[br]me to do whatever it would take to achieve

0:24:18.378,0:24:23.109
and to contribute, but to do that, I did it[br]by using my body and changing my focus.

0:24:23.109,0:24:29.308
I did it by putting myself in a peak physiology[br]and using what I called "incantations."

0:24:29.308,0:24:32.420
Can you train yourself to believe something;[br]yes or no?

0:24:32.420,0:24:33.640
[audience says "yes"] Absolutely.

0:24:33.640,0:24:37.559
How many of you ever made the fatal mistake[br]of going to Disneyland or Disney World, and

0:24:37.558,0:24:41.480
while you're there, made the fatal mistake[br]of going to a ride called It's a Small World

0:24:41.480,0:24:42.890
After All?

0:24:42.890,0:24:47.270
[laughter] What happens for about a week after[br]you're out of that damn place?

0:24:47.269,0:24:51.038
You're still singing this thing in your head,[br]in 24 languages; right?

0:24:51.038,0:24:52.460
Well, let me tell you something.

0:24:52.460,0:24:55.308
How many of you have things, when you want[br]to go achieve them, and this part of your

0:24:55.308,0:24:57.269
voice goes, "It's not going to happen" or[br]"Forget it"?

0:24:57.269,0:25:00.499
How many have a voice that sometimes interrupts[br]that good pattern?

0:25:00.499,0:25:05.370
Say "Aye." [audience says "aye"] What you[br]want to do is train a new one.

0:25:05.369,0:25:09.408
Starting when I was 17, I started doing incantations,[br]not affirmations.

0:25:09.409,0:25:12.269
Affirmation, you go, "I'm happy.

0:25:12.269,0:25:13.409
I'm happy.

0:25:13.409,0:25:14.559
I'm happy."

0:25:14.558,0:25:15.558
What's the problem?

0:25:15.558,0:25:16.788
You haven't changed your what?

0:25:16.788,0:25:18.329
Your what?

0:25:18.329,0:25:19.329
Physiology.

0:25:19.329,0:25:22.048
If you don't change your physiology, you won't[br]get anything.

0:25:22.048,0:25:26.559
An incantation is not only you speak it, but[br]you embody what you're saying with all the

0:25:26.559,0:25:27.730
intensity you can.

0:25:27.730,0:25:30.569
You do it with another repetitions that it[br]sticks in your head.

0:25:30.569,0:25:33.990
Like It's a Small World Now, the conversation[br]in your head is always the same, and it gives

0:25:33.990,0:25:35.660
you want you want.

0:25:35.660,0:25:38.749
Use your body and your voice.

0:25:38.749,0:25:40.379
Seventeen years ago, I started doing things.

0:25:40.378,0:25:44.378
I was working for Jim Rohn, the speaker, and[br]I was 17 years old.

0:25:44.378,0:25:48.019
I had long hair; minestrone soup acne on my[br]face.

0:25:48.019,0:25:52.000
I was trying to call on Bear Stearns-type[br]of people and convince them why they should

0:25:52.000,0:25:54.369
go to this man's seminar and be more successful.

0:25:54.369,0:25:58.778
I was driving a 1968 Volkswagen that I had[br]earned at $40 a week, as a janitor.

0:25:58.778,0:26:03.490
The only way I did it was park far from the[br]building and then go in.

0:26:03.490,0:26:04.679
I loved people, and I believed.

0:26:04.679,0:26:09.240
When I put myself in state, I was able to[br]influence people that were far more successful

0:26:09.240,0:26:10.240
than I was at the time.

0:26:10.240,0:26:15.349
I will do something that I still do backstage[br]and I've done for 23 years because I don't

0:26:15.349,0:26:16.648
hope I'm going to be in good state.

0:26:16.648,0:26:19.258
I demand it, so I do an incantation.

0:26:19.259,0:26:23.610
Using my whole body, I'd say, "I no command[br]my subconscious mind to direct me in helping

0:26:23.609,0:26:27.888
as many people as possible today, to better[br]their lives, by giving me the strength, the

0:26:27.888,0:26:32.169
emotion, the persuasion, the humor, the brevity,[br]whatever it takes to show these people and

0:26:32.170,0:26:34.558
get these people to change their lives now."

0:26:34.558,0:26:40.038
I would that, literally, driving in my Volkswagen[br]to a meeting, in LA, on a freeway for 40 minutes.

0:26:40.038,0:26:41.038
People would look.

0:26:41.038,0:26:43.990
I'm screaming at the top of my lungs, and[br]they're going, "I know he's a serial killer.

0:26:43.990,0:26:45.808
I know he is."

0:26:45.808,0:26:47.829
By the time I entered that room...

0:26:47.829,0:26:54.548
When two people meet, if there is rapport,[br]the person who is most certain will always

0:26:54.548,0:26:57.250
influence the other person, and I was totally[br]certain.

0:26:57.250,0:26:59.970
They were trying to get revved up to certainty.

0:26:59.970,0:27:01.950
Do you agree with this; yes or no?

0:27:01.950,0:27:03.538
[audience says "Yes"][br]I'd do another one because I was poor.

0:27:03.538,0:27:05.058
I had to change my mindset.

0:27:05.058,0:27:07.450
I kept doing things, but I never got beyond[br]it.

0:27:07.450,0:27:09.990
I'd say, "God's wealth is circulating in my[br]life.

0:27:09.990,0:27:13.118
His wealth flows to me, in avalanches of abundance.

0:27:13.118,0:27:17.750
All my needs, desires and goals are met instantaneously[br]by infinite intelligence.

0:27:17.750,0:27:21.200
For I am one with God, and God is everything."

0:27:21.200,0:27:23.499
I would imagine the abundance in my life,[br]and I would feel so grateful.

0:27:23.499,0:27:27.669
A year later, I went from making $38,000 a[br]year to making a million dollars a year, in

0:27:27.669,0:27:28.669
one year.

0:27:28.669,0:27:29.820
Evan Carmichael:[br]Thank you so much for watching.

0:27:29.819,0:27:34.638
I made this video because Subash Limbu and[br]my cameraman, Jason, asked me to.

0:27:34.638,0:27:39.378
If there is a famous entrepreneur that you[br]want me to profile next, leave it in the comments

0:27:39.378,0:27:41.339
below, and I'll see what I can do.

0:27:41.339,0:27:46.720
I'd also love to know which of Tony Robbins[br]top 10 rules was the most impactful on you.

0:27:46.720,0:27:48.980
Leave it in the comments, and I'll join the[br]discussion.

0:27:48.980,0:27:50.288
Thank you so much for watching.

0:27:50.288,0:27:53.638
Continue to believe, and I'll see you soon.

0:27:53.638,0:27:56.109
BONUS[br]Tony Robbins:

0:27:56.109,0:28:01.638
There's a man named Ken Blanchard who wrote[br]those books called The One Minute Manager

0:28:01.638,0:28:02.638
books.

0:28:02.638,0:28:04.240
He said something very early in my life.

0:28:04.240,0:28:08.349
He said, "Tony," he said, "A business will[br]always consume whatever's available."

0:28:08.349,0:28:10.898
And, he said, "I see you're coming out with[br]your first book."

0:28:10.898,0:28:13.498
I was 24, it was Unlimited Power, and he goes,[br]"You're coming out with this book, I think

0:28:13.499,0:28:15.798
it's going to be a big success.

0:28:15.798,0:28:18.490
Do not put that money in your business.

0:28:18.490,0:28:22.368
Take that money and put it into a separate[br]investment account that nobody else touches.

0:28:22.368,0:28:25.538
He said, I'm telling you the business will[br]get all the benefit of all the media, of all

0:28:25.538,0:28:28.619
the things that come to it, but the actual[br]dollars of that should stay out."

0:28:28.619,0:28:30.658
He said the same thing when I had an infomercial.

0:28:30.659,0:28:31.659
He said, "Take that money and put it aside."

0:28:31.659,0:28:35.960
Well it was one of the best pieces of advice[br]I'd ever gotten in my entire life because

0:28:35.960,0:28:39.710
I put it aside and there were times when that[br]money was needed.

0:28:39.710,0:28:43.999
But, I was like putting it in a chapel, it[br]was like putting it where it was sacred money

0:28:43.999,0:28:45.850
and it was not going to be touched.

0:28:45.849,0:28:49.259
If someone came along and said, "You have[br]no money for your business, but guess what

0:28:49.259,0:28:52.220
Obama just raised the taxes 20% more for your[br]business."

0:28:52.220,0:28:56.038
You'd scream, you'd yell, you'd be upset and[br]you'd pay it.

0:28:56.038,0:28:59.200
So, why not put your family first?

0:28:59.200,0:29:03.278
Why not have a portion of what you own, or[br]what you earn, I should say, for yours to

0:29:03.278,0:29:04.278
keep.

0:29:04.278,0:29:08.919
It doesn't go to Kate Spade, it doesn't go[br]to Wall Street, it goes to your family.

0:29:08.919,0:29:10.990
The way you do that is you tax yourself, it's[br]a wealth tax.

0:29:10.990,0:29:12.400
You go, "That's my freedom fund."

0:29:12.400,0:29:13.710
It comes off the top.

0:29:13.710,0:29:17.149
The secret is automate it so you don't see[br]it, that's really the most important thing.

0:29:17.148,0:29:20.648
Very often you're getting what you're asking[br]for you're just not aware of how general you're

0:29:20.648,0:29:21.979
asking.

0:29:21.980,0:29:23.259
Clarity is power.

0:29:23.259,0:29:26.849
The more clear you are about exactly what[br]it is you want, the more your brain knows

0:29:26.849,0:29:27.998
how to get there.

0:29:27.999,0:29:30.419
Your brain is a servomechanism.

0:29:30.419,0:29:31.419
It's like a bomb.

0:29:31.419,0:29:35.119
Those bombs, those missiles, they have a servomechanism,[br]so if the target moves, it knows what the

0:29:35.118,0:29:37.230
target is and it follows it.

0:29:37.230,0:29:40.509
Your brain, when you condition it, knows exactly[br]what to go for and it will find a way to get

0:29:40.509,0:29:41.509
there.

0:29:41.509,0:29:45.109
Did you ever buy a certain outfit or a certain[br]car and suddenly see that car or outfit everywhere?

0:29:45.109,0:29:47.369
How many of you have had that experience?

0:29:47.369,0:29:48.369
Say, "I".

0:29:48.369,0:29:49.538
How come that car or outfit is everywhere?

0:29:49.538,0:29:53.369
It always was everywhere, but now you notice[br]it and the reason is because there's a part

0:29:53.369,0:29:56.268
of your brain called the reticular activating[br]system, the RAS.

0:29:56.269,0:30:00.548
That part of your brain determines what you[br]notice and what you don't notice.

0:30:00.548,0:30:03.138
Your brain spends most of its time trying[br]to make sure you don't notice because you'll

0:30:03.138,0:30:05.069
go crazy if you notice everything.

0:30:05.069,0:30:09.989
But, when you decide what's most important[br]to you, your brain goes after it.

0:30:09.989,0:30:13.480
Everyone I know who's successful, builds what[br]I call an RPM plan.

0:30:13.480,0:30:17.548
RPM is built on the metaphor that the way[br]to get from where you are to where you want

0:30:17.548,0:30:21.109
to go the fastest is you've got to build power,[br]like in a car, RPMs.

0:30:21.109,0:30:25.748
The "R" stands for, they know the result in[br]the rafter, they know what they want precisely.

0:30:25.749,0:30:30.399
If you don't know exactly what you want or[br]if you let yourself get beyond that into something

0:30:30.398,0:30:32.398
general, you're not going to achieve it.

0:30:32.398,0:30:33.398
Clarity is power.

0:30:33.398,0:30:35.099
You've got to know the specific result you're[br]after.

0:30:35.099,0:30:36.099
What do you want.

0:30:36.099,0:30:40.829
If you can't answer that question right now[br]in personal life, in your body, in your relationships,

0:30:40.829,0:30:44.199
in your finances, in your spirituality, then[br]you're not going to be as fulfilled as you

0:30:44.200,0:30:45.200
want to be.

0:30:45.200,0:30:46.798
Here's my assignment for you, if you want[br]one.

0:30:46.798,0:30:50.639
If you want to go from conversation to some[br]action, here's a simple thing to do.

0:30:50.640,0:30:53.470
What's an area in your life right now that[br]you really want to improve?

0:30:53.470,0:30:55.360
What's an area that's important to improve?

0:30:55.359,0:30:57.398
If you're body's great, how about your career?

0:30:57.398,0:30:59.849
If your career's great, how about your relationships?

0:30:59.849,0:31:00.849
Intimate ones especially.

0:31:00.849,0:31:01.849
Or, your kids.

0:31:01.849,0:31:05.028
Or, your relationship with your creator, your[br]spiritual side of your life.

0:31:05.028,0:31:07.640
Or, is it your finances.

0:31:07.640,0:31:09.880
Figure an area that really matters, decide[br]on that area.

0:31:09.880,0:31:13.820
Number One: Write down what your life is like[br]in that area right now as specifically as

0:31:13.819,0:31:14.819
possible.

0:31:14.819,0:31:19.470
So, you might say, "Well I'm 13.5 pounds'[br]overweight.

0:31:19.470,0:31:21.720
You know, whatever the weight is, whatever[br]the situation is.

0:31:21.720,0:31:25.639
Or, "My body fat's like this" or "I wake up[br]exhausted in the morning."

0:31:25.638,0:31:29.138
And you write the truth of where you are right[br]now, so you're real clear.

0:31:29.138,0:31:31.028
Or, I'm not in a relationship.

0:31:31.028,0:31:33.589
I say I want a relationship, but I'm not in[br]one.

0:31:33.589,0:31:37.759
I don't seem to find them; all the good ones[br]seem to be gone is my belief.

0:31:37.759,0:31:40.019
I really do want one, but I don't have it.

0:31:40.019,0:31:44.269
Whatever your definition is, "I'm in a relationship[br]and God I wish I wasn't in a relationship.

0:31:44.269,0:31:45.579
I'm planning my escape."

0:31:45.579,0:31:46.579
Wherever you are.

0:31:46.579,0:31:51.168
Or, "I have a wonderful relationship, we love[br]each other, but there just isn't enough passion."

0:31:51.169,0:31:52.609
Just write the truth of where you are.

0:31:52.608,0:31:55.918
The area you want to change, but write how[br]it is.

0:31:55.919,0:31:59.831
The Second Step is, and this is where you've[br]got to be really honest with yourself, what

0:31:59.830,0:32:02.678
are the rituals that have put there?

0:32:02.679,0:32:06.250
Because, whatever results you're getting,[br]even if you don't like the results, there

0:32:06.250,0:32:08.710
are some rituals that are putting you in that[br]place.

0:32:08.710,0:32:12.558
There are some rituals of what you eat or[br]don't eat, how you move or don't move, how

0:32:12.558,0:32:13.980
you sleep or don't sleep.

0:32:13.980,0:32:20.608
There are some rituals in the lack of variety[br]or spice or energy or focus in an area.

0:32:20.608,0:32:24.418
There's something you're doing and it's usually[br]not one thing, it's a bunch of little things

0:32:24.419,0:32:27.220
that you kind of do consistently whenever[br]you think about getting in a relationship,

0:32:27.220,0:32:29.989
whenever you think about working out, whenever[br]you think about money, you get yourself into

0:32:29.989,0:32:31.329
a state of overwhelm.

0:32:31.329,0:32:33.829
You start thinking about all of the things[br]you can't control.

0:32:33.829,0:32:35.259
Just write down all of the rituals you have.

0:32:35.259,0:32:37.278
Here's the Third Step: What do you want?

0:32:37.278,0:32:38.569
What's your vision?

0:32:38.569,0:32:39.569
Be really specific.

0:32:39.569,0:32:42.450
I want to be my fighting weight; I want to[br]be the strongest I've ever felt.

0:32:42.450,0:32:43.450
I want to be.

0:32:43.450,0:32:44.450
. .I'm going to turn.

0:32:44.450,0:32:47.470
. .whatever it is, be specific.

0:32:47.470,0:32:50.339
Last step Number Four: What are the rituals[br]that will get you there?

0:32:50.339,0:32:53.148
What would you need to do differently each[br]morning if you were going be that kind of

0:32:53.148,0:32:54.319
energy, that kind of strength?

0:32:54.319,0:32:56.428
How often would you have to work out?

0:32:56.429,0:32:57.429
What days would you work out?

0:32:57.429,0:32:58.429
What time?

0:32:58.429,0:33:02.350
A ritual is something you do consistently,[br]usually at a specific time so it becomes automatic.

0:33:02.349,0:33:06.108
Let me tell you something, will power doesn't[br]last.

0:33:06.108,0:33:07.970
But rituals can last a lifetime.

0:33:07.970,0:33:11.961
I bet you have some rituals you have in your[br]life that you've been doing for years, even

0:33:11.961,0:33:13.599
though some of them don't serve you.

0:33:13.599,0:33:15.730
I'm just saying, wake yourself up.

0:33:15.730,0:33:21.868
If you want a new year and a new life, you[br]don't have to start on January first, start

0:33:21.868,0:33:22.868
today.

0:33:22.868,0:33:24.418
Start with this little video.

0:33:24.419,0:33:27.820
Just begin to see what happens and see how[br]easy it is to just to a few little rituals.

0:33:27.819,0:33:29.579
Don't do them all, just do two or three new[br]things.

0:33:29.579,0:33:30.740
You know what happens?

0:33:30.740,0:33:34.960
You'll get momentum, because once you discipline[br]yourself in one area of your life, you feel

0:33:34.960,0:33:36.600
yourself doing it in other areas as well.

0:33:36.599,0:33:40.488
I always say something that my original teacher[br]taught me, I always remind people; there's

0:33:40.489,0:33:46.858
always two pains in life, there's the pain[br]of discipline or there's the pain of regret.

0:33:46.858,0:33:50.678
Discipline weighs ounces, as my friend Jim[br]Rohn taught me, regret weighs tons.

0:33:50.679,0:33:52.720
You don't want to have regret.

0:33:52.720,0:33:56.230
So, right now, what do you want to change,[br]what's it really like, what are the rituals

0:33:56.230,0:33:57.230
that got you there?

0:33:57.230,0:33:58.230
That will take a little homework.

0:33:58.230,0:34:00.509
If you're not sure, ask the people around[br]you, they'll tell you what your rituals are.

0:34:00.509,0:34:04.669
What do I really want in depth, what are the[br]rituals that will get me there and then get

0:34:04.669,0:34:07.580
yourself to start a few of those actions and[br]lock them in place.

0:34:07.579,0:34:07.720
END OF RECORDING