WEBVTT

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[Audio Length: 0:34:07]
RECORDING COMMENCES:

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Evan Carmichael:
He's an

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American motivational speaker, personal finance
instructor and self-help author.

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He became well known from his infomercials
and self-help books.

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In 2013, Forbes estimated his net worth at
480 million dollars.

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He's Tony Robbins, and here are his Top Ten
Rules For Success.

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Tony Robbins:
Ultimately, if you're going to have lasting

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change in anything, you're really talking
about just raising your standards.

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I mean, I always tell people; if you want
to know how to change your life, I'll give

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it to you in three words, boring as it sounds,
"raise your standards."

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Now, what does that mean, corny as it sounds,
"raise your standards"?

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"Well, thank you for the breakthrough thought,
Tony.

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I'm glad I wasted my time watching this little
email with you."

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Think about it.

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Lasting change is different than a goal.

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You don't always get your goals, but you always
get your standards.

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Maybe what'll help you is to think about it
this way.

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I try to explain standards to people with
a different set of words.

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Think of it as everybody in life gets their
"musts."

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They don't get their "shoulds."

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Think about it.

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Most people have a list of "shoulds"; don't
they?

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Don't you have a list of "shoulds," things
you should do, you should follow through on?

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"I should lose some weight."

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"I should work out more."

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"I should make more calls."

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"I should respond more rapidly to my email,"
whatever.

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"I should get into the office earlier."

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"I should be more confident."

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Whatever your "should" list, people love to
have their "should" list be met, but it's

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like New Year's resolutions.

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If it does, it's really exciting.

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If it doesn't, which is most of the time,
it's a little disappointing, but you kind

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of know it's not going to happen.

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When you decide something is a "must" for
you, an absolute "must," when you cut off

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any possible... you say, "I'm going to find
a way, or I'm going to make the way."

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Human beings, when they resolve things, when
they make a real resolution inside themselves,

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which is they raise the standard and they
make it a "must," they find the way.

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Think about it in your own life.

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Haven't you had some area of your life where
you raised your standard, and your life has

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never been the same?

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Maybe, at one time in your life, you smoked
cigarettes.

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Or you did something, and you did it for years.

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You kept trying to change it, trying to change
it and kept telling yourself, "I should."

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Then, one day, something happened.

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Something just clicked you over.

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Something took you over that tipping point,
and inside yourself, you said, "No more."

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That was a very, very different experience;
wasn't it?

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Something inside of you shifted.

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What was a "should" became a "must," and you've
never gone back.

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Is there an area like that in your life that
you can think of?

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Again, did you ever smoke cigarettes?

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Did you ever eat a certain way, drink a certain
form of alcohol and then finally say, "No

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more," and you just don't go back?

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Notice this; it doesn't really take any willpower,
anymore, because somewhere, when we make this

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click, when we make something a "must," we
attach ourselves to it.

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It becomes part of our identity.

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One thing I've learned, in the last, gosh,
33 years of work on people from, now, over

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100 countries, four million people, is human
beings absolutely follow through on who they

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believe they are.

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If you said to me, "Well, I'm really going
to work hard to stop smoking, but I've been

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a smoker my whole life.

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I am a smoker," I know your days are numbered.

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You're going to be back smoking cigarettes,
again, because we all act consistent with

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who we believe we are.

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I tell people the strongest force in the whole
human personality is this need to stay consistent

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with how we define ourselves.

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If you define yourself as somebody who is
really conservative, you're not going to be

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crazy and act nuts, unless you're really drunk
or something.

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Then you can say it's the alcohol, when it's
really just you finally getting permission

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to be yourself.

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The alcohol is your excuse.

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If you're a really crazy person, you act crazy,
outrageous, playful.

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You don't act conservative because it's not
who you are.

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Very often people say, "Well, I can't do that.

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I'm not that kind of person."

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I always say to people, "Really?

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When did you define yourself?

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I mean, really, how many years ago did you
come up with what you could and couldn't do

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in your life?

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How many years ago?"

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Most people, if they really look at how they're
living their life today, it's based on a set

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of standards, a set of beliefs that they made
choices about 10, 20, 30 or more years ago.

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Very often, we made decisions in our youth,
or very young, about what to believe, about

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what we were capable of, about who we are
as a person, and that becomes the glass ceiling,

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if you will, that controls us.

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There is a corny metaphor, but it's true.

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I remember, one time, I was with my family
at the circus.

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There was a person there, and they had this
big, giant elephant.

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You look at this elephant.

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They take this little rope, put it around
the elephant's neck, and they drive this stake

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into the ground.

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I mean, you look at this, and you know that
elephant could rip down the entire tent with

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almost no effort.

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Yet, the elephant doesn't struggle, doesn't
try.

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Why?

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Because the elephant's conditioned.

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They could take that elephant and condition
the elephant when it's a baby elephant.

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That's how they train them.

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When it's a little baby elephant and it doesn't
have the power, yet, they put a big rope around

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it, and they drive this huge stake in the
ground.

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The elephant fights and fights and fights.

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One day, finally, that elephant decides, "I'm
not capable of pulling this out."

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Once that becomes the definition of an identity
of anyone - an elephant, in this case - they

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don't even try, anymore.

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"It's just who I am.

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That's how it is.

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That's just the way it is in my life."

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I'd like to ask you to take a look at any
place you've got a limitation and ask yourself,

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"When did I decide to accept that limitation?"

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You may not even see it as a limitation.

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You might see it as, just, "That's who I am."

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So often, in our lives, we've adapted to be
a certain way, so that we don't fail or so

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that people will like us or respect us.

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It's not necessarily who we are.

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Joy comes when you're spontaneous.

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It's really hard to be truly happy when you're
not being yourself, and most of us have no

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clue who we are.

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A big part of my work - if you've ever been
to event, you know - is to get people to do

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things spontaneously, without thinking, because
that's when the real you shows up.

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That's when the energy comes alive.

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When you do that, when you start to connect
your true nature, suddenly, there's energy

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available for you to set a higher standard
for what you want in your life.

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That's what this is really all about.

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When I talk about "standards" or I talk about
"shoulds" versus "musts," think about your

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own life.

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I know there have been areas in your life
where, at some point in time, you just shifted.

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You raised the standard, and your life changed
because whatever people have their identity

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attached to, they live.

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We live who we believe we are.

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That's just how it works.

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I'll give you an example.

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Look at your physical body.

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Your physical body, today, is an absolute
reflection of only one thing.

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Not your goals, not your desires, but your
standards, the identity you have for yourself.

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If your standard is you're an athlete, then
there's a certain amount of strength, a muscle

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tone, an energy that's available in your body,
on a regular basis, because that's who you

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are.

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You do whatever is necessary to maintain that
identity.

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Again, the strongest force in the human personality
is this need to stay consistent with how we

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define ourselves because if you don't know
who you are, you wouldn't know how to act.

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Once you lock in on that identity, your brain
finds a way to keep you there.

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If you say, "Man, I'm overweight.

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I've always been overweight.

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I'm big-boned" and that's the story you've
got, then you're going to always find a way

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to get back there.

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That's your settling point.

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That's your identity.

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That's where things lock in.

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If you see somebody who's in really great
shape, you ask them, "Do you work out?"

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You know the answer, "Yes."

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"How often?"

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They'll tell you, "Three times," "Four times,"
"Five times a week," whatever.

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In a seminar, I'll ask people, "Who, here,
works out at least five days a week?

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Stand up."

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You look around that room, and you know that
they work out five times a week because you

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can see their body.

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You don't just get a result without some kind
of action, without some form of ritual; "ritual,"

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meaning actions you do consistently.

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Now, do you believe those people that are
out there, working out five days a week, do

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they have more time than you do or I have
or anybody else?

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Of course not.

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Is their life less busy?

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Of course not.

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It's just a "must" for them.

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They must work out that way.

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They've made that turn, and their life changed.

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I'm not saying you have to work out five days
a week.

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I'm just saying, whatever you really want,
"wants" don't get met consistently; "standards"

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do.

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Whatever you identify, "This is who I am."

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It's not so much about changing your identity,
as it is expanding it; deciding that, instead

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of your goal is to lose 10 pounds, which is
not compelling, what if your vision was to

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"get back to my fighting weight"?

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"This year," "This month," "This next 90 days,
I'm going to transform my body.

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I'm going to take on a new challenge.

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I'm going to find some technique or strategy.

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There's a million of them - that can reframe
myself."

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Or, "I want to feel younger, stronger, more
vibrant than ever before.

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Here are my reasons.

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I want the energy to really make my life work
because it's tough out there, and I want to

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be stronger than I've ever been before.

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I want to go in front of the mirror, and if
I'm naked, not want to laugh.

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I want to look there and take a good look,
and go, 'Yeah.

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I'm proud of whatever I see there.'"

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Whatever it takes.

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Something is going to make you laugh, smile.

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Something is going to tease yourself, but
something is going to move you to another

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level.

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If you identify yourself in a new way, you
own that every day and that becomes the standard

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of how you live, you'll find a way to make
that standard real.

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Money is the same way.

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Think about it.

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It doesn't matter what's happening "in the
marketplace."

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People that make money find a way to make
money, no matter what; don't they?

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I mean, most people's standard is to pay their
bills, so that's what most people find a way

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to do.

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Even when economic times get tough, most people,
if that's their absolute standard, they find

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a way.

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Some people's standard is to pay their bills
most of the time, and so, most of the time,

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they do.

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Some people's standard is not just to pay
their bills, but to take care of their family

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and maybe even some of their friends.

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They find a way.

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In fact, some people may be in a family where,
if they don't have enough money...

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They barely have money to pay their bills.

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They worked their guts out, and then somebody
- their mother, their father or somebody else,

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their sister - gets ill.

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There's not enough money to take care of it.

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Nobody else has money in the family.

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They don't, either, but they find a way to
get that money and take care of their mother

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or father, don't they, and pay their bills.

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They never could do it before.

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Why?

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The situation made them raise their own standard.

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Not everybody does that.

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Somebody else in the family might have money
and still not take care of their mother.

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It all comes down to the inner game, my friends.

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Changing your life is a change in the inner
game.

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The outside world, you can't control, but
you have absolute control over this one, if

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you learn the dynamics of what shapes you.

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Identity is one of those simple, clear, fundamental
basics that if you start to shift it, everything

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else will shift in your life, as well.

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Somebody will, by the way, have to have more
than enough money to do what they want, when

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they want, where they want, with whomever
they want, contribute the way they want.

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If that's their "must," they find a way.

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I know that sounds overly simplistic, but
it's true.

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Somebody once said you could take all the
money in the world out of the hands of everybody,

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out of all the wealthy people in the world
who are really successful, give it to other

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people.

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It wouldn't take too long; those people would
have it back in their hands.

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It's not because they're manipulative.

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It's because they have standard.

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Some are manipulative.

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Don't get me wrong, but they have a standard
of what they're going to find a way to make

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happen.

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I'm just simply saying to you, take those
three magic words and live them.

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Raise your standard.

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Michael Gerber, the guy that wrote The E-Myth,
talks about why so many businesses, young

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businesses fail.

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One of the things he says is most people are
not really entrepreneurs, but they think that's

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what they should be.

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They think that's the sexy thing, that's the
most attractive thing, that's the best answer.

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What I say to you is you've got to separate
the vehicle from the outcome.

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What is it that's going to truly fulfill you?

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What is it that's going to give you that extraordinary
life?

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What's going to make things magnificent, on
your terms, not somebody else's terms, not

00:11:56.139 --> 00:11:58.240
your father, your mother, your background?

00:11:58.240 --> 00:11:59.730
What is that, really?

00:11:59.730 --> 00:12:00.730
Separate the vehicle.

00:12:00.730 --> 00:12:04.080
There are many ways to get to that vehicle,
but I'm saying, sometimes you have to reevaluate

00:12:04.080 --> 00:12:06.009
what's going to really make you fulfilled.

00:12:06.009 --> 00:12:08.129
What is your gift?

00:12:08.129 --> 00:12:09.129
Are you an artist?

00:12:09.129 --> 00:12:12.960
Are you the talent that can produce something
no one else produces as a skill, a product,

00:12:12.960 --> 00:12:15.490
a service or some impact?

00:12:15.490 --> 00:12:21.039
Are you incredibly good at management; you
really know how to manage or lead people?

00:12:21.039 --> 00:12:27.530
Are you an extraordinary entrepreneur that
can take that gigantic gut-load of risk, create

00:12:27.530 --> 00:12:31.949
the vision, attract the talent that you need,
the managers and leaders?

00:12:31.950 --> 00:12:37.310
You may have all three abilities, but which
one really fulfills you the most, is going

00:12:37.309 --> 00:12:39.259
to be the critical question.

00:12:39.259 --> 00:12:42.659
We tend to want to do them all, especially
in a room like this, because you're all overachievers;

00:12:42.659 --> 00:12:43.659
right?

00:12:43.659 --> 00:12:44.659
Me, too.

00:12:44.659 --> 00:12:45.659
You say, "Well, I can do all these."

00:12:45.659 --> 00:12:50.559
Yes, you can, but what will it do to your
quality of life?

00:12:50.559 --> 00:12:52.729
See, again, the secret is going to be this.

00:12:52.730 --> 00:12:55.740
What is an extraordinary life, on your terms,
today?

00:12:55.740 --> 00:12:58.210
Things, getting things is not going to make
you happy.

00:12:58.210 --> 00:12:59.560
That's good news in a tough economy.

00:12:59.559 --> 00:13:00.679
It's a good reminder.

00:13:00.679 --> 00:13:01.879
It doesn't matter what you get.

00:13:01.879 --> 00:13:04.919
It doesn't matter whether it be money or opportunity.

00:13:04.919 --> 00:13:07.759
All those things might excite you for the
moment.

00:13:07.759 --> 00:13:12.920
Even a relationship, as magnificent as it
may be, might exciting for a while, but if

00:13:12.921 --> 00:13:16.340
you don't keep growing, that relationship
isn't going to stay exciting.

00:13:16.340 --> 00:13:20.250
The secret to real happiness is progress.

00:13:20.250 --> 00:13:23.799
Progress equals happiness, and if we can make
progress on a regular basis, we feel alive.

00:13:23.799 --> 00:13:26.139
That's why, at the beginning of the year,
we get this thing like, "Okay.

00:13:26.139 --> 00:13:27.850
I could have this fresh start.

00:13:27.850 --> 00:13:29.899
I could really do what my soul desires.

00:13:29.899 --> 00:13:30.899
I could expand.

00:13:30.899 --> 00:13:31.899
I could grow.

00:13:31.899 --> 00:13:32.899
I could improve.

00:13:32.899 --> 00:13:34.230
I could change.

00:13:34.230 --> 00:13:37.070
Or maybe, better than change, I could progress."

00:13:37.070 --> 00:13:39.080
See, think about that.

00:13:39.080 --> 00:13:41.360
Progress has an aliveness to it; doesn't it?

00:13:41.360 --> 00:13:42.730
You don't have to work at changing.

00:13:42.730 --> 00:13:45.330
People say all the time, now, "Well, I'm working
on changing."

00:13:45.330 --> 00:13:46.389
Don't worry about it.

00:13:46.389 --> 00:13:47.799
You don't have to work on changing.

00:13:47.799 --> 00:13:49.189
Change is automatic.

00:13:49.190 --> 00:13:51.910
Your body is going to change, whether you
want it or not, as the years go by.

00:13:51.909 --> 00:13:55.100
No matter how hard you work, there are going
to be some changes going on there.

00:13:55.100 --> 00:13:58.509
The economy is going to change, no matter
what you want it to do.

00:13:58.509 --> 00:14:00.269
The weather is going to change.

00:14:00.269 --> 00:14:01.789
Relationships are going to change.

00:14:01.789 --> 00:14:02.939
Everything in life is always changing.

00:14:02.940 --> 00:14:04.600
We don't have to work on change.

00:14:04.600 --> 00:14:06.740
Change is automatic, but progress is not.

00:14:06.740 --> 00:14:11.529
If you want to make real progress, then you
really have to look at your life in a different

00:14:11.529 --> 00:14:12.529
way.

00:14:12.529 --> 00:14:15.429
You have to say, "I have to take control of
this process and not just hope it's going

00:14:15.429 --> 00:14:18.259
to work out," like people do who make a resolution.

00:14:18.259 --> 00:14:22.840
Treat people, at the end of the relationship,
like it's the beginning, and there won't be

00:14:22.840 --> 00:14:24.259
an end.

00:14:24.259 --> 00:14:26.850
That's not just your intimate relationship.

00:14:26.850 --> 00:14:27.950
What if your customers...

00:14:27.950 --> 00:14:32.120
What if you fell in love with your customers,
with your clients more than your product,

00:14:32.120 --> 00:14:34.860
more than your company?

00:14:34.860 --> 00:14:38.789
If your entire life is about meeting their
needs, if you would do what for your customers

00:14:38.789 --> 00:14:40.699
or clients, you would do what?

00:14:40.700 --> 00:14:43.570
If you loved your customers and clients; you'd
do anything, guess what?

00:14:43.570 --> 00:14:45.560
They're going to love you.

00:14:45.559 --> 00:14:49.599
Most people love their customers and clients
as long as they buy from them, do what they

00:14:49.600 --> 00:14:50.750
want, respond to them.

00:14:50.750 --> 00:14:53.830
If they don't, they go, "That's the end."

00:14:53.830 --> 00:14:57.650
You want clients for life, not just customers,
fall in love with them.

00:14:57.649 --> 00:14:59.529
It's a different focus; isn't it?

00:14:59.529 --> 00:15:02.549
It's a different meaning, and that creates
a different life because you make decisions

00:15:02.549 --> 00:15:03.969
differently from that place.

00:15:03.970 --> 00:15:07.720
What does it take to create world-class marketing?

00:15:07.720 --> 00:15:09.570
What is the unique selling proposition?

00:15:09.570 --> 00:15:13.310
What is what we call "value-added marketing,"
VAM?

00:15:13.309 --> 00:15:17.229
Today, most people are sick and tired of advertising
because where is it?

00:15:17.230 --> 00:15:18.230
Everywhere.

00:15:18.230 --> 00:15:21.120
In fact, I have a question for you.

00:15:21.120 --> 00:15:25.600
How many of you, in this room, do not even
see banner ads, anymore?

00:15:25.600 --> 00:15:30.600
Literally, it's there, but you don't perceive
it, like your brain literally washes it out.

00:15:30.600 --> 00:15:31.769
Raise your hand if that's true.

00:15:31.769 --> 00:15:34.579
Keep your hands nice and high, and look around
the room right now.

00:15:34.580 --> 00:15:38.930
You'll see 98% of the people wash it out,
so don't buy them, unless you're going to

00:15:38.929 --> 00:15:39.969
create something really unique.

00:15:39.970 --> 00:15:44.930
It's a total waste of your money and your
time, in the world we're in today.

00:15:44.929 --> 00:15:50.309
Today, what creates marketing is when you
don't just market, but you add value to people.

00:15:50.309 --> 00:15:51.309
You do something.

00:15:51.309 --> 00:15:52.309
You teach them.

00:15:52.309 --> 00:15:53.309
You give them an insight.

00:15:53.309 --> 00:15:57.409
You give something valuable that costs them
nothing, and then they look to you as an expert.

00:15:57.409 --> 00:16:00.360
They look to you as a person that adds value.

00:16:00.360 --> 00:16:05.389
They want you to supply them more information,
more experience, more products and more services.

00:16:05.389 --> 00:16:10.389
If you lend me this whole business about meeting
your needs, you can run a successful business,

00:16:10.389 --> 00:16:13.830
but it'll be a job because you'll never be
able to sell it.

00:16:13.830 --> 00:16:18.509
If it's just meeting your needs, it's not
a system.

00:16:18.509 --> 00:16:21.629
It demands your attention, your connection.

00:16:21.629 --> 00:16:22.939
It's giving what you want.

00:16:22.940 --> 00:16:26.440
Ultimately, it's not going to give somebody
else what they want, so you can't sell it.

00:16:26.440 --> 00:16:30.250
If you can't sell your business, if you don't
have an exit strategy, you have a job.

00:16:30.250 --> 00:16:33.419
I don't care how successful the business is.

00:16:33.419 --> 00:16:37.289
That doesn't mean you have to sell the business,
but one of the most important decisions you

00:16:37.289 --> 00:16:42.000
make in business is, ultimately, "If I was
going to sell this, if I chose to, I have

00:16:42.000 --> 00:16:45.620
to know who would I sell this to, so that
I have long-term value, not just an income

00:16:45.620 --> 00:16:46.659
along the way.

00:16:46.659 --> 00:16:48.269
I have this critical mass here.

00:16:48.269 --> 00:16:51.199
I have a multiple of my business."

00:16:51.200 --> 00:16:52.820
Most people don't have a clear exit strategy.

00:16:52.820 --> 00:16:54.500
They think, "I'll come up with that someday."

00:16:54.500 --> 00:16:56.629
You have to start with that in the mind.

00:16:56.629 --> 00:16:59.799
That has to be part of your focus, if you're
going to be successful in your business.

00:16:59.799 --> 00:17:03.409
I can remember the gentleman who built CAA
in Hollywood.

00:17:03.409 --> 00:17:06.730
It was the largest, most successful agency;
right?

00:17:06.730 --> 00:17:08.659
Michael Ovitz, remember that name?

00:17:08.659 --> 00:17:12.599
He put together Nike, Coca-Cola and these
billion-dollar deals.

00:17:12.598 --> 00:17:15.000
Eventually, Michael Ovitz went to go sell
that business.

00:17:15.000 --> 00:17:18.769
He had never thought through an exit strategy,
and he got almost nothing for it because the

00:17:18.769 --> 00:17:20.759
laws prevented him from selling it to a studio.

00:17:20.759 --> 00:17:25.269
He had to sell it to some of his employees
for pennies on its real value.

00:17:25.269 --> 00:17:29.919
Mike found a way to make money, later on,
in another place, off of Disney, but the bottom

00:17:29.919 --> 00:17:32.390
line is the guy didn't have an exit strategy.

00:17:32.390 --> 00:17:33.390
It was brilliant.

00:17:33.390 --> 00:17:34.390
He made lots of money.

00:17:34.390 --> 00:17:35.390
In the end, didn't get the value.

00:17:35.390 --> 00:17:40.180
Whenever people fail to achieve their goals,
99.9% of the time, you ask them why and they'll

00:17:40.180 --> 00:17:43.600
tell you it's because of a lack of resources.

00:17:43.599 --> 00:17:44.980
That's what all these things are.

00:17:44.980 --> 00:17:47.179
"I didn't have the support," right?

00:17:47.179 --> 00:17:48.519
"I didn't have the money."

00:17:48.519 --> 00:17:49.519
"We didn't have the time."

00:17:49.519 --> 00:17:50.519
"We didn't have this."

00:17:50.519 --> 00:17:51.519
"We didn't have that."

00:17:51.519 --> 00:17:55.950
There is a resource that people believe is
missing, and that resource belief structure

00:17:55.950 --> 00:18:00.210
then keeps people from every being able to
really lead because what leaders do is they

00:18:00.210 --> 00:18:04.000
find a way to maximize whatever resources
they have, as little as they may be.

00:18:04.000 --> 00:18:05.648
They don't believe in limited resources.

00:18:05.648 --> 00:18:07.000
I'll give you an example.

00:18:07.000 --> 00:18:09.159
Let's take a business example, to start with.

00:18:09.159 --> 00:18:14.509
In 1974, a guy named Sam Walton had built
his little company up.

00:18:14.509 --> 00:18:15.750
He came up with an idea.

00:18:15.750 --> 00:18:18.690
He started with $20,000 in, I think, 1962,
if I remember right.

00:18:18.690 --> 00:18:23.889
By 1974, within 12 years, he had 78 stores,
and you know how he did it?

00:18:23.888 --> 00:18:27.819
In the middle of the night, he'd drive across
the border, and he'd go and study other people's

00:18:27.819 --> 00:18:28.819
stores.

00:18:28.819 --> 00:18:30.398
He'd buy everything the cheapest he could,
in the middle of the night.

00:18:30.398 --> 00:18:31.869
He'd go to other people's stores.

00:18:31.869 --> 00:18:33.839
Whatever was working, he figured out.

00:18:33.839 --> 00:18:34.919
Success leaves clues.

00:18:34.920 --> 00:18:37.200
He came back and did it in his store.

00:18:37.200 --> 00:18:40.700
Whatever was working in any store, in any
competitor, anywhere he could do it, he did

00:18:40.700 --> 00:18:41.700
it.

00:18:41.700 --> 00:18:47.159
He figured out how to maximize the little
resources he had, his 20,000; built 78 stores.

00:18:47.159 --> 00:18:50.260
If you read any of the people following him
- the company had gone public in that year

00:18:50.259 --> 00:18:53.259
- they're all saying, "This is it.

00:18:53.259 --> 00:18:55.569
He's maximized his resources."

00:18:55.569 --> 00:18:57.678
He only had so much money.

00:18:57.679 --> 00:19:00.082
There are only so many cities that are going
to appeal to this "discounting" mentality;

00:19:00.082 --> 00:19:01.082
right?

00:19:01.082 --> 00:19:02.399
This is it.

00:19:02.398 --> 00:19:06.759
This is all he can do, and the word on Wall
Street was "sell."

00:19:06.759 --> 00:19:11.820
Now, what's interesting is, at that time,
you look at Sears and Kmart, and they were

00:19:11.820 --> 00:19:18.159
gargantuan companies, weren't they; 20, 30,
40, 50 times, 100 times his size or more,

00:19:18.160 --> 00:19:19.160
probably?

00:19:19.160 --> 00:19:21.850
At that time, they were the leaders, and they
knew what was going to happen.

00:19:21.849 --> 00:19:24.408
Did things change; yes or no?

00:19:24.409 --> 00:19:26.940
Did he suddenly get mass amounts of capital?

00:19:26.940 --> 00:19:27.940
No.

00:19:27.940 --> 00:19:29.500
Here's what they didn't understand?

00:19:29.500 --> 00:19:33.750
Sam Walton, now, or the Walton organization,
Walmart, is the most successful retailing

00:19:33.750 --> 00:19:34.849
operation on Earth.

00:19:34.849 --> 00:19:38.428
When you talk about Bill Gates being the richest
man in the world, that's only true because

00:19:38.429 --> 00:19:42.330
Sam's fortune is divided amongst a bunch of
different family members.

00:19:42.329 --> 00:19:45.750
You put them together, they dwarf Bill Gates.

00:19:45.750 --> 00:19:46.750
Sam Walton did this.

00:19:46.750 --> 00:19:47.750
How did he do it?

00:19:47.750 --> 00:19:52.369
What people underestimated is that this guy
could go to 4,400 stores, do 250 billion.

00:19:52.369 --> 00:19:54.009
Where is Kmart today?

00:19:54.009 --> 00:19:55.240
They've been shrinking.

00:19:55.240 --> 00:20:00.759
All of them have been shrinking, and he is
the dominant force on Earth.

00:20:00.759 --> 00:20:05.679
Here's the thing he understood; resources
are interesting, but the ultimate resources

00:20:05.679 --> 00:20:09.110
are the feelings of emotion that make you
resourceful.

00:20:09.109 --> 00:20:13.089
Think of it this way; resourcefulness is the
ultimate resource.

00:20:13.089 --> 00:20:14.999
What do I mean?

00:20:14.999 --> 00:20:17.440
What are the emotions that make all this possible?

00:20:17.440 --> 00:20:21.740
What's the fuel that takes an idea from being
in your head, where you, intellectually, know

00:20:21.740 --> 00:20:22.740
what to do?

00:20:22.740 --> 00:20:26.249
How many have had an idea, for example, it
was a great idea; you're excited about it,

00:20:26.249 --> 00:20:27.558
and then you didn't do anything?

00:20:27.558 --> 00:20:29.288
Then, one day, there you saw it, on the shelf.

00:20:29.288 --> 00:20:30.288
You saw it somewhere.

00:20:30.288 --> 00:20:31.288
Someone stole your idea.

00:20:31.288 --> 00:20:32.288
How many have had this happen?

00:20:32.288 --> 00:20:33.288
Say "Aye"?

00:20:33.288 --> 00:20:34.869
[audience says "aye"] The only difference
between you and that person was not that they

00:20:34.869 --> 00:20:35.869
had more resources.

00:20:35.869 --> 00:20:38.469
They were more resourceful.

00:20:38.470 --> 00:20:41.370
Success and failure are not giant events.

00:20:41.369 --> 00:20:42.808
They don't just show up.

00:20:42.808 --> 00:20:45.999
You don't just suddenly became successful
or suddenly have this cataclysmic event that

00:20:45.999 --> 00:20:46.999
makes you fail.

00:20:46.999 --> 00:20:51.529
It may look that way, but failure comes from
all the little things.

00:20:51.529 --> 00:20:53.778
It's failure to make the call.

00:20:53.778 --> 00:20:56.460
It's failure to check the books.

00:20:56.460 --> 00:20:58.850
It's failure to say "I'm sorry."

00:20:58.849 --> 00:21:03.119
It's failure to push yourself to do things,
physically, that you don't want to do.

00:21:03.119 --> 00:21:07.089
All those little failures, day after day,
come together until, one day, some cataclysmic

00:21:07.089 --> 00:21:08.370
event happens, and you blame that.

00:21:08.371 --> 00:21:11.049
That event happened because you missed all
the little stuff.

00:21:11.048 --> 00:21:12.929
Do you agree with me?

00:21:12.929 --> 00:21:15.778
Success, by the way, is not some overnight
event.

00:21:15.778 --> 00:21:17.829
It's all these little things.

00:21:17.829 --> 00:21:19.460
Success is having a vision.

00:21:19.460 --> 00:21:21.120
Success is making it compelling.

00:21:21.119 --> 00:21:25.168
Success is really seeing it and feeling it,
every day, with strong enough reasons.

00:21:25.169 --> 00:21:29.450
Success is feeling the sense that "I'm here
to grow, and I'm here to give something to

00:21:29.450 --> 00:21:31.379
the world, more than just myself."

00:21:31.378 --> 00:21:34.509
All the little stuff, that's where success
comes from.

00:21:34.509 --> 00:21:37.970
In business, it comes from delivering more
than anybody could imagine.

00:21:37.970 --> 00:21:40.729
All those little things add up, and people
go, "Wow.

00:21:40.729 --> 00:21:42.190
That's who I want to do business with."

00:21:42.190 --> 00:21:44.909
It's true in any area of your life.

00:21:44.909 --> 00:21:45.909
Leverage is critical.

00:21:45.909 --> 00:21:48.429
You know how I get so much done?

00:21:48.429 --> 00:21:51.559
Because I don't just get it done.

00:21:51.558 --> 00:21:52.558
I know the outcome.

00:21:52.558 --> 00:21:56.298
I know the purpose, and I look for leverage.

00:21:56.298 --> 00:21:57.569
Leverage is different than delegation.

00:21:57.569 --> 00:21:59.888
What's the problem with delegation?

00:21:59.888 --> 00:22:02.709
Delegation is you have all that needs to be
done, so you give it to someone else.

00:22:02.710 --> 00:22:07.639
You tell them what needs to be done, and when
they don't do it, you're pissed off.

00:22:07.638 --> 00:22:12.519
Leverage says, "I can move the biggest boulder
in the world, with a little bit of effort.

00:22:12.519 --> 00:22:16.558
I have something I can do it with, but I'm
still part of it."

00:22:16.558 --> 00:22:19.319
Leverage is, if I'm going to leverage something
here with Tom, I'm going to make sure Tom

00:22:19.319 --> 00:22:21.490
understands the what?

00:22:21.490 --> 00:22:22.490
The outcome.

00:22:22.490 --> 00:22:23.490
I want to make sure Tom understands the...?

00:22:23.490 --> 00:22:26.700
The purpose, the why and the action.

00:22:26.700 --> 00:22:29.620
I might say to Tom, "If you can get this done
without this action or better action, go for

00:22:29.619 --> 00:22:32.658
it, baby, and I want to talk to you on this
date.

00:22:32.659 --> 00:22:37.559
We have to promise that we're going to check
in before it's needed, so there are no surprises.

00:22:37.558 --> 00:22:41.308
If you're having problems, Tom, come back
to me because we're partners on this."

00:22:41.308 --> 00:22:43.138
That, I call "leverage."

00:22:43.138 --> 00:22:44.699
You know what I do when I have no time?

00:22:44.700 --> 00:22:45.700
There is time.

00:22:45.700 --> 00:22:46.700
I just have to leverage it.

00:22:46.700 --> 00:22:47.700
You know what I'm saying?

00:22:47.700 --> 00:22:48.700
You say, "I have no one to leverage it, too."

00:22:48.700 --> 00:22:49.700
Shane, over here, right?

00:22:49.700 --> 00:22:52.970
I have all the stuff he wants to do; can't
leverage it.

00:22:52.970 --> 00:22:55.069
Shane's answer was hire somebody.

00:22:55.069 --> 00:23:00.119
Then he thinks about what it's going to take,
and goes, "$125,000, I can't do that now."

00:23:00.119 --> 00:23:02.649
He's getting caught up in one way to get the
outcome.

00:23:02.650 --> 00:23:03.650
Leverage.

00:23:03.650 --> 00:23:09.440
He goes through his list, and goes, "What
if I go someone to do 20% of this stuff?

00:23:09.440 --> 00:23:11.371
I could spend 20 grand to get that much freedom.

00:23:11.371 --> 00:23:13.190
I could pay for it times 10."

00:23:13.190 --> 00:23:14.190
Hmm.

00:23:14.190 --> 00:23:17.548
If I'm really productive, my productivity
should enhance the world.

00:23:17.548 --> 00:23:21.179
Not only in my clients and customers; but
it should provide jobs for other people.

00:23:21.179 --> 00:23:24.220
If there's anything you hate to do, it's because
you're either ineffective at it or you don't

00:23:24.220 --> 00:23:27.038
think it's very important, but it is urgent.

00:23:27.038 --> 00:23:32.210
You need to hire somebody for those things,
and ideally, somebody who loves that job.

00:23:32.210 --> 00:23:35.620
You're never going to grow when your time
is eaten up for activities that aren't that

00:23:35.619 --> 00:23:36.619
important.

00:23:36.619 --> 00:23:40.349
Activity without high levels of purpose is
the drain of your fortune.

00:23:40.349 --> 00:23:41.349
Do it now.

00:23:41.349 --> 00:23:45.490
If you can't get it all now, do a part of
it now.

00:23:45.490 --> 00:23:47.940
Leverage is power.

00:23:47.940 --> 00:23:49.400
Leverage is ultimate power.

00:23:49.400 --> 00:23:52.528
Here's what I've created for me life, and
anyone I know has succeeded.

00:23:52.528 --> 00:23:59.548
I'm a 17-year-old kid from Mezuzah, California,
with no real education, other than self-education;

00:23:59.548 --> 00:24:07.658
with no background; with parents that did
their best, all of them; with no money.

00:24:07.659 --> 00:24:08.720
I did one thing.

00:24:08.720 --> 00:24:11.880
I love people, and I had a enormous banana
[sp?

00:24:11.880 --> 00:24:13.149
0:24:10.8] made upon myself.

00:24:13.148 --> 00:24:18.378
I sculpted my mind and my emotions to get
me to do whatever it would take to achieve

00:24:18.378 --> 00:24:23.109
and to contribute, but to do that, I did it
by using my body and changing my focus.

00:24:23.109 --> 00:24:29.308
I did it by putting myself in a peak physiology
and using what I called "incantations."

00:24:29.308 --> 00:24:32.420
Can you train yourself to believe something;
yes or no?

00:24:32.420 --> 00:24:33.640
[audience says "yes"] Absolutely.

00:24:33.640 --> 00:24:37.559
How many of you ever made the fatal mistake
of going to Disneyland or Disney World, and

00:24:37.558 --> 00:24:41.480
while you're there, made the fatal mistake
of going to a ride called It's a Small World

00:24:41.480 --> 00:24:42.890
After All?

00:24:42.890 --> 00:24:47.270
[laughter] What happens for about a week after
you're out of that damn place?

00:24:47.269 --> 00:24:51.038
You're still singing this thing in your head,
in 24 languages; right?

00:24:51.038 --> 00:24:52.460
Well, let me tell you something.

00:24:52.460 --> 00:24:55.308
How many of you have things, when you want
to go achieve them, and this part of your

00:24:55.308 --> 00:24:57.269
voice goes, "It's not going to happen" or
"Forget it"?

00:24:57.269 --> 00:25:00.499
How many have a voice that sometimes interrupts
that good pattern?

00:25:00.499 --> 00:25:05.370
Say "Aye." [audience says "aye"] What you
want to do is train a new one.

00:25:05.369 --> 00:25:09.408
Starting when I was 17, I started doing incantations,
not affirmations.

00:25:09.409 --> 00:25:12.269
Affirmation, you go, "I'm happy.

00:25:12.269 --> 00:25:13.409
I'm happy.

00:25:13.409 --> 00:25:14.559
I'm happy."

00:25:14.558 --> 00:25:15.558
What's the problem?

00:25:15.558 --> 00:25:16.788
You haven't changed your what?

00:25:16.788 --> 00:25:18.329
Your what?

00:25:18.329 --> 00:25:19.329
Physiology.

00:25:19.329 --> 00:25:22.048
If you don't change your physiology, you won't
get anything.

00:25:22.048 --> 00:25:26.559
An incantation is not only you speak it, but
you embody what you're saying with all the

00:25:26.559 --> 00:25:27.730
intensity you can.

00:25:27.730 --> 00:25:30.569
You do it with another repetitions that it
sticks in your head.

00:25:30.569 --> 00:25:33.990
Like It's a Small World Now, the conversation
in your head is always the same, and it gives

00:25:33.990 --> 00:25:35.660
you want you want.

00:25:35.660 --> 00:25:38.749
Use your body and your voice.

00:25:38.749 --> 00:25:40.379
Seventeen years ago, I started doing things.

00:25:40.378 --> 00:25:44.378
I was working for Jim Rohn, the speaker, and
I was 17 years old.

00:25:44.378 --> 00:25:48.019
I had long hair; minestrone soup acne on my
face.

00:25:48.019 --> 00:25:52.000
I was trying to call on Bear Stearns-type
of people and convince them why they should

00:25:52.000 --> 00:25:54.369
go to this man's seminar and be more successful.

00:25:54.369 --> 00:25:58.778
I was driving a 1968 Volkswagen that I had
earned at $40 a week, as a janitor.

00:25:58.778 --> 00:26:03.490
The only way I did it was park far from the
building and then go in.

00:26:03.490 --> 00:26:04.679
I loved people, and I believed.

00:26:04.679 --> 00:26:09.240
When I put myself in state, I was able to
influence people that were far more successful

00:26:09.240 --> 00:26:10.240
than I was at the time.

00:26:10.240 --> 00:26:15.349
I will do something that I still do backstage
and I've done for 23 years because I don't

00:26:15.349 --> 00:26:16.648
hope I'm going to be in good state.

00:26:16.648 --> 00:26:19.258
I demand it, so I do an incantation.

00:26:19.259 --> 00:26:23.610
Using my whole body, I'd say, "I no command
my subconscious mind to direct me in helping

00:26:23.609 --> 00:26:27.888
as many people as possible today, to better
their lives, by giving me the strength, the

00:26:27.888 --> 00:26:32.169
emotion, the persuasion, the humor, the brevity,
whatever it takes to show these people and

00:26:32.170 --> 00:26:34.558
get these people to change their lives now."

00:26:34.558 --> 00:26:40.038
I would that, literally, driving in my Volkswagen
to a meeting, in LA, on a freeway for 40 minutes.

00:26:40.038 --> 00:26:41.038
People would look.

00:26:41.038 --> 00:26:43.990
I'm screaming at the top of my lungs, and
they're going, "I know he's a serial killer.

00:26:43.990 --> 00:26:45.808
I know he is."

00:26:45.808 --> 00:26:47.829
By the time I entered that room...

00:26:47.829 --> 00:26:54.548
When two people meet, if there is rapport,
the person who is most certain will always

00:26:54.548 --> 00:26:57.250
influence the other person, and I was totally
certain.

00:26:57.250 --> 00:26:59.970
They were trying to get revved up to certainty.

00:26:59.970 --> 00:27:01.950
Do you agree with this; yes or no?

00:27:01.950 --> 00:27:03.538
[audience says "Yes"]
I'd do another one because I was poor.

00:27:03.538 --> 00:27:05.058
I had to change my mindset.

00:27:05.058 --> 00:27:07.450
I kept doing things, but I never got beyond
it.

00:27:07.450 --> 00:27:09.990
I'd say, "God's wealth is circulating in my
life.

00:27:09.990 --> 00:27:13.118
His wealth flows to me, in avalanches of abundance.

00:27:13.118 --> 00:27:17.750
All my needs, desires and goals are met instantaneously
by infinite intelligence.

00:27:17.750 --> 00:27:21.200
For I am one with God, and God is everything."

00:27:21.200 --> 00:27:23.499
I would imagine the abundance in my life,
and I would feel so grateful.

00:27:23.499 --> 00:27:27.669
A year later, I went from making $38,000 a
year to making a million dollars a year, in

00:27:27.669 --> 00:27:28.669
one year.

00:27:28.669 --> 00:27:29.820
Evan Carmichael:
Thank you so much for watching.

00:27:29.819 --> 00:27:34.638
I made this video because Subash Limbu and
my cameraman, Jason, asked me to.

00:27:34.638 --> 00:27:39.378
If there is a famous entrepreneur that you
want me to profile next, leave it in the comments

00:27:39.378 --> 00:27:41.339
below, and I'll see what I can do.

00:27:41.339 --> 00:27:46.720
I'd also love to know which of Tony Robbins
top 10 rules was the most impactful on you.

00:27:46.720 --> 00:27:48.980
Leave it in the comments, and I'll join the
discussion.

00:27:48.980 --> 00:27:50.288
Thank you so much for watching.

00:27:50.288 --> 00:27:53.638
Continue to believe, and I'll see you soon.

00:27:53.638 --> 00:27:56.109
BONUS
Tony Robbins:

00:27:56.109 --> 00:28:01.638
There's a man named Ken Blanchard who wrote
those books called The One Minute Manager

00:28:01.638 --> 00:28:02.638
books.

00:28:02.638 --> 00:28:04.240
He said something very early in my life.

00:28:04.240 --> 00:28:08.349
He said, "Tony," he said, "A business will
always consume whatever's available."

00:28:08.349 --> 00:28:10.898
And, he said, "I see you're coming out with
your first book."

00:28:10.898 --> 00:28:13.498
I was 24, it was Unlimited Power, and he goes,
"You're coming out with this book, I think

00:28:13.499 --> 00:28:15.798
it's going to be a big success.

00:28:15.798 --> 00:28:18.490
Do not put that money in your business.

00:28:18.490 --> 00:28:22.368
Take that money and put it into a separate
investment account that nobody else touches.

00:28:22.368 --> 00:28:25.538
He said, I'm telling you the business will
get all the benefit of all the media, of all

00:28:25.538 --> 00:28:28.619
the things that come to it, but the actual
dollars of that should stay out."

00:28:28.619 --> 00:28:30.658
He said the same thing when I had an infomercial.

00:28:30.659 --> 00:28:31.659
He said, "Take that money and put it aside."

00:28:31.659 --> 00:28:35.960
Well it was one of the best pieces of advice
I'd ever gotten in my entire life because

00:28:35.960 --> 00:28:39.710
I put it aside and there were times when that
money was needed.

00:28:39.710 --> 00:28:43.999
But, I was like putting it in a chapel, it
was like putting it where it was sacred money

00:28:43.999 --> 00:28:45.850
and it was not going to be touched.

00:28:45.849 --> 00:28:49.259
If someone came along and said, "You have
no money for your business, but guess what

00:28:49.259 --> 00:28:52.220
Obama just raised the taxes 20% more for your
business."

00:28:52.220 --> 00:28:56.038
You'd scream, you'd yell, you'd be upset and
you'd pay it.

00:28:56.038 --> 00:28:59.200
So, why not put your family first?

00:28:59.200 --> 00:29:03.278
Why not have a portion of what you own, or
what you earn, I should say, for yours to

00:29:03.278 --> 00:29:04.278
keep.

00:29:04.278 --> 00:29:08.919
It doesn't go to Kate Spade, it doesn't go
to Wall Street, it goes to your family.

00:29:08.919 --> 00:29:10.990
The way you do that is you tax yourself, it's
a wealth tax.

00:29:10.990 --> 00:29:12.400
You go, "That's my freedom fund."

00:29:12.400 --> 00:29:13.710
It comes off the top.

00:29:13.710 --> 00:29:17.149
The secret is automate it so you don't see
it, that's really the most important thing.

00:29:17.148 --> 00:29:20.648
Very often you're getting what you're asking
for you're just not aware of how general you're

00:29:20.648 --> 00:29:21.979
asking.

00:29:21.980 --> 00:29:23.259
Clarity is power.

00:29:23.259 --> 00:29:26.849
The more clear you are about exactly what
it is you want, the more your brain knows

00:29:26.849 --> 00:29:27.998
how to get there.

00:29:27.999 --> 00:29:30.419
Your brain is a servomechanism.

00:29:30.419 --> 00:29:31.419
It's like a bomb.

00:29:31.419 --> 00:29:35.119
Those bombs, those missiles, they have a servomechanism,
so if the target moves, it knows what the

00:29:35.118 --> 00:29:37.230
target is and it follows it.

00:29:37.230 --> 00:29:40.509
Your brain, when you condition it, knows exactly
what to go for and it will find a way to get

00:29:40.509 --> 00:29:41.509
there.

00:29:41.509 --> 00:29:45.109
Did you ever buy a certain outfit or a certain
car and suddenly see that car or outfit everywhere?

00:29:45.109 --> 00:29:47.369
How many of you have had that experience?

00:29:47.369 --> 00:29:48.369
Say, "I".

00:29:48.369 --> 00:29:49.538
How come that car or outfit is everywhere?

00:29:49.538 --> 00:29:53.369
It always was everywhere, but now you notice
it and the reason is because there's a part

00:29:53.369 --> 00:29:56.268
of your brain called the reticular activating
system, the RAS.

00:29:56.269 --> 00:30:00.548
That part of your brain determines what you
notice and what you don't notice.

00:30:00.548 --> 00:30:03.138
Your brain spends most of its time trying
to make sure you don't notice because you'll

00:30:03.138 --> 00:30:05.069
go crazy if you notice everything.

00:30:05.069 --> 00:30:09.989
But, when you decide what's most important
to you, your brain goes after it.

00:30:09.989 --> 00:30:13.480
Everyone I know who's successful, builds what
I call an RPM plan.

00:30:13.480 --> 00:30:17.548
RPM is built on the metaphor that the way
to get from where you are to where you want

00:30:17.548 --> 00:30:21.109
to go the fastest is you've got to build power,
like in a car, RPMs.

00:30:21.109 --> 00:30:25.748
The "R" stands for, they know the result in
the rafter, they know what they want precisely.

00:30:25.749 --> 00:30:30.399
If you don't know exactly what you want or
if you let yourself get beyond that into something

00:30:30.398 --> 00:30:32.398
general, you're not going to achieve it.

00:30:32.398 --> 00:30:33.398
Clarity is power.

00:30:33.398 --> 00:30:35.099
You've got to know the specific result you're
after.

00:30:35.099 --> 00:30:36.099
What do you want.

00:30:36.099 --> 00:30:40.829
If you can't answer that question right now
in personal life, in your body, in your relationships,

00:30:40.829 --> 00:30:44.199
in your finances, in your spirituality, then
you're not going to be as fulfilled as you

00:30:44.200 --> 00:30:45.200
want to be.

00:30:45.200 --> 00:30:46.798
Here's my assignment for you, if you want
one.

00:30:46.798 --> 00:30:50.639
If you want to go from conversation to some
action, here's a simple thing to do.

00:30:50.640 --> 00:30:53.470
What's an area in your life right now that
you really want to improve?

00:30:53.470 --> 00:30:55.360
What's an area that's important to improve?

00:30:55.359 --> 00:30:57.398
If you're body's great, how about your career?

00:30:57.398 --> 00:30:59.849
If your career's great, how about your relationships?

00:30:59.849 --> 00:31:00.849
Intimate ones especially.

00:31:00.849 --> 00:31:01.849
Or, your kids.

00:31:01.849 --> 00:31:05.028
Or, your relationship with your creator, your
spiritual side of your life.

00:31:05.028 --> 00:31:07.640
Or, is it your finances.

00:31:07.640 --> 00:31:09.880
Figure an area that really matters, decide
on that area.

00:31:09.880 --> 00:31:13.820
Number One: Write down what your life is like
in that area right now as specifically as

00:31:13.819 --> 00:31:14.819
possible.

00:31:14.819 --> 00:31:19.470
So, you might say, "Well I'm 13.5 pounds'
overweight.

00:31:19.470 --> 00:31:21.720
You know, whatever the weight is, whatever
the situation is.

00:31:21.720 --> 00:31:25.639
Or, "My body fat's like this" or "I wake up
exhausted in the morning."

00:31:25.638 --> 00:31:29.138
And you write the truth of where you are right
now, so you're real clear.

00:31:29.138 --> 00:31:31.028
Or, I'm not in a relationship.

00:31:31.028 --> 00:31:33.589
I say I want a relationship, but I'm not in
one.

00:31:33.589 --> 00:31:37.759
I don't seem to find them; all the good ones
seem to be gone is my belief.

00:31:37.759 --> 00:31:40.019
I really do want one, but I don't have it.

00:31:40.019 --> 00:31:44.269
Whatever your definition is, "I'm in a relationship
and God I wish I wasn't in a relationship.

00:31:44.269 --> 00:31:45.579
I'm planning my escape."

00:31:45.579 --> 00:31:46.579
Wherever you are.

00:31:46.579 --> 00:31:51.168
Or, "I have a wonderful relationship, we love
each other, but there just isn't enough passion."

00:31:51.169 --> 00:31:52.609
Just write the truth of where you are.

00:31:52.608 --> 00:31:55.918
The area you want to change, but write how
it is.

00:31:55.919 --> 00:31:59.831
The Second Step is, and this is where you've
got to be really honest with yourself, what

00:31:59.830 --> 00:32:02.678
are the rituals that have put there?

00:32:02.679 --> 00:32:06.250
Because, whatever results you're getting,
even if you don't like the results, there

00:32:06.250 --> 00:32:08.710
are some rituals that are putting you in that
place.

00:32:08.710 --> 00:32:12.558
There are some rituals of what you eat or
don't eat, how you move or don't move, how

00:32:12.558 --> 00:32:13.980
you sleep or don't sleep.

00:32:13.980 --> 00:32:20.608
There are some rituals in the lack of variety
or spice or energy or focus in an area.

00:32:20.608 --> 00:32:24.418
There's something you're doing and it's usually
not one thing, it's a bunch of little things

00:32:24.419 --> 00:32:27.220
that you kind of do consistently whenever
you think about getting in a relationship,

00:32:27.220 --> 00:32:29.989
whenever you think about working out, whenever
you think about money, you get yourself into

00:32:29.989 --> 00:32:31.329
a state of overwhelm.

00:32:31.329 --> 00:32:33.829
You start thinking about all of the things
you can't control.

00:32:33.829 --> 00:32:35.259
Just write down all of the rituals you have.

00:32:35.259 --> 00:32:37.278
Here's the Third Step: What do you want?

00:32:37.278 --> 00:32:38.569
What's your vision?

00:32:38.569 --> 00:32:39.569
Be really specific.

00:32:39.569 --> 00:32:42.450
I want to be my fighting weight; I want to
be the strongest I've ever felt.

00:32:42.450 --> 00:32:43.450
I want to be.

00:32:43.450 --> 00:32:44.450
. .I'm going to turn.

00:32:44.450 --> 00:32:47.470
. .whatever it is, be specific.

00:32:47.470 --> 00:32:50.339
Last step Number Four: What are the rituals
that will get you there?

00:32:50.339 --> 00:32:53.148
What would you need to do differently each
morning if you were going be that kind of

00:32:53.148 --> 00:32:54.319
energy, that kind of strength?

00:32:54.319 --> 00:32:56.428
How often would you have to work out?

00:32:56.429 --> 00:32:57.429
What days would you work out?

00:32:57.429 --> 00:32:58.429
What time?

00:32:58.429 --> 00:33:02.350
A ritual is something you do consistently,
usually at a specific time so it becomes automatic.

00:33:02.349 --> 00:33:06.108
Let me tell you something, will power doesn't
last.

00:33:06.108 --> 00:33:07.970
But rituals can last a lifetime.

00:33:07.970 --> 00:33:11.961
I bet you have some rituals you have in your
life that you've been doing for years, even

00:33:11.961 --> 00:33:13.599
though some of them don't serve you.

00:33:13.599 --> 00:33:15.730
I'm just saying, wake yourself up.

00:33:15.730 --> 00:33:21.868
If you want a new year and a new life, you
don't have to start on January first, start

00:33:21.868 --> 00:33:22.868
today.

00:33:22.868 --> 00:33:24.418
Start with this little video.

00:33:24.419 --> 00:33:27.820
Just begin to see what happens and see how
easy it is to just to a few little rituals.

00:33:27.819 --> 00:33:29.579
Don't do them all, just do two or three new
things.

00:33:29.579 --> 00:33:30.740
You know what happens?

00:33:30.740 --> 00:33:34.960
You'll get momentum, because once you discipline
yourself in one area of your life, you feel

00:33:34.960 --> 00:33:36.600
yourself doing it in other areas as well.

00:33:36.599 --> 00:33:40.488
I always say something that my original teacher
taught me, I always remind people; there's

00:33:40.489 --> 00:33:46.858
always two pains in life, there's the pain
of discipline or there's the pain of regret.

00:33:46.858 --> 00:33:50.678
Discipline weighs ounces, as my friend Jim
Rohn taught me, regret weighs tons.

00:33:50.679 --> 00:33:52.720
You don't want to have regret.

00:33:52.720 --> 00:33:56.230
So, right now, what do you want to change,
what's it really like, what are the rituals

00:33:56.230 --> 00:33:57.230
that got you there?

00:33:57.230 --> 00:33:58.230
That will take a little homework.

00:33:58.230 --> 00:34:00.509
If you're not sure, ask the people around
you, they'll tell you what your rituals are.

00:34:00.509 --> 00:34:04.669
What do I really want in depth, what are the
rituals that will get me there and then get

00:34:04.669 --> 00:34:07.580
yourself to start a few of those actions and
lock them in place.

00:34:07.579 --> 00:34:07.720
END OF RECORDING