[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.09,0:00:08.03,Default,,0000,0000,0000,,[Audio Length: 0:34:07]\NRECORDING COMMENCES:
Dialogue: 0,0:00:08.03,0:00:27.19,Default,,0000,0000,0000,,Evan Carmichael:\NHe's an
Dialogue: 0,0:00:27.19,0:00:32.39,Default,,0000,0000,0000,,American motivational speaker, personal finance\Ninstructor and self-help author.
Dialogue: 0,0:00:32.39,0:00:35.84,Default,,0000,0000,0000,,He became well known from his infomercials\Nand self-help books.
Dialogue: 0,0:00:35.84,0:00:41.82,Default,,0000,0000,0000,,In 2013, Forbes estimated his net worth at\N480 million dollars.
Dialogue: 0,0:00:41.82,0:00:45.91,Default,,0000,0000,0000,,He's Tony Robbins, and here are his Top Ten\NRules For Success.
Dialogue: 0,0:00:45.91,0:00:50.11,Default,,0000,0000,0000,,Tony Robbins:\NUltimately, if you're going to have lasting
Dialogue: 0,0:00:50.11,0:00:54.70,Default,,0000,0000,0000,,change in anything, you're really talking\Nabout just raising your standards.
Dialogue: 0,0:00:54.70,0:00:56.86,Default,,0000,0000,0000,,I mean, I always tell people; if you want\Nto know how to change your life, I'll give
Dialogue: 0,0:00:56.86,0:01:00.36,Default,,0000,0000,0000,,it to you in three words, boring as it sounds,\N"raise your standards."
Dialogue: 0,0:01:00.36,0:01:03.83,Default,,0000,0000,0000,,Now, what does that mean, corny as it sounds,\N"raise your standards"?
Dialogue: 0,0:01:03.83,0:01:05.62,Default,,0000,0000,0000,,"Well, thank you for the breakthrough thought,\NTony.
Dialogue: 0,0:01:05.62,0:01:09.09,Default,,0000,0000,0000,,I'm glad I wasted my time watching this little\Nemail with you."
Dialogue: 0,0:01:09.09,0:01:10.67,Default,,0000,0000,0000,,Think about it.
Dialogue: 0,0:01:10.67,0:01:12.83,Default,,0000,0000,0000,,Lasting change is different than a goal.
Dialogue: 0,0:01:12.83,0:01:15.92,Default,,0000,0000,0000,,You don't always get your goals, but you always\Nget your standards.
Dialogue: 0,0:01:15.92,0:01:17.78,Default,,0000,0000,0000,,Maybe what'll help you is to think about it\Nthis way.
Dialogue: 0,0:01:17.78,0:01:21.50,Default,,0000,0000,0000,,I try to explain standards to people with\Na different set of words.
Dialogue: 0,0:01:21.50,0:01:25.40,Default,,0000,0000,0000,,Think of it as everybody in life gets their\N"musts."
Dialogue: 0,0:01:25.40,0:01:27.60,Default,,0000,0000,0000,,They don't get their "shoulds."
Dialogue: 0,0:01:27.60,0:01:29.14,Default,,0000,0000,0000,,Think about it.
Dialogue: 0,0:01:29.14,0:01:30.36,Default,,0000,0000,0000,,Most people have a list of "shoulds"; don't\Nthey?
Dialogue: 0,0:01:30.36,0:01:33.100,Default,,0000,0000,0000,,Don't you have a list of "shoulds," things\Nyou should do, you should follow through on?
Dialogue: 0,0:01:33.100,0:01:35.62,Default,,0000,0000,0000,,"I should lose some weight."
Dialogue: 0,0:01:35.62,0:01:36.62,Default,,0000,0000,0000,,"I should work out more."
Dialogue: 0,0:01:36.62,0:01:37.62,Default,,0000,0000,0000,,"I should make more calls."
Dialogue: 0,0:01:37.62,0:01:41.17,Default,,0000,0000,0000,,"I should respond more rapidly to my email,"\Nwhatever.
Dialogue: 0,0:01:41.17,0:01:43.59,Default,,0000,0000,0000,,"I should get into the office earlier."
Dialogue: 0,0:01:43.59,0:01:45.14,Default,,0000,0000,0000,,"I should be more confident."
Dialogue: 0,0:01:45.14,0:01:49.05,Default,,0000,0000,0000,,Whatever your "should" list, people love to\Nhave their "should" list be met, but it's
Dialogue: 0,0:01:49.05,0:01:50.82,Default,,0000,0000,0000,,like New Year's resolutions.
Dialogue: 0,0:01:50.82,0:01:52.59,Default,,0000,0000,0000,,If it does, it's really exciting.
Dialogue: 0,0:01:52.59,0:01:55.66,Default,,0000,0000,0000,,If it doesn't, which is most of the time,\Nit's a little disappointing, but you kind
Dialogue: 0,0:01:55.66,0:01:57.81,Default,,0000,0000,0000,,of know it's not going to happen.
Dialogue: 0,0:01:57.81,0:02:01.70,Default,,0000,0000,0000,,When you decide something is a "must" for\Nyou, an absolute "must," when you cut off
Dialogue: 0,0:02:01.70,0:02:05.49,Default,,0000,0000,0000,,any possible... you say, "I'm going to find\Na way, or I'm going to make the way."
Dialogue: 0,0:02:05.49,0:02:10.03,Default,,0000,0000,0000,,Human beings, when they resolve things, when\Nthey make a real resolution inside themselves,
Dialogue: 0,0:02:10.03,0:02:14.51,Default,,0000,0000,0000,,which is they raise the standard and they\Nmake it a "must," they find the way.
Dialogue: 0,0:02:14.51,0:02:16.45,Default,,0000,0000,0000,,Think about it in your own life.
Dialogue: 0,0:02:16.45,0:02:20.15,Default,,0000,0000,0000,,Haven't you had some area of your life where\Nyou raised your standard, and your life has
Dialogue: 0,0:02:20.15,0:02:21.15,Default,,0000,0000,0000,,never been the same?
Dialogue: 0,0:02:21.15,0:02:23.94,Default,,0000,0000,0000,,Maybe, at one time in your life, you smoked\Ncigarettes.
Dialogue: 0,0:02:23.94,0:02:26.57,Default,,0000,0000,0000,,Or you did something, and you did it for years.
Dialogue: 0,0:02:26.57,0:02:30.48,Default,,0000,0000,0000,,You kept trying to change it, trying to change\Nit and kept telling yourself, "I should."
Dialogue: 0,0:02:30.48,0:02:32.33,Default,,0000,0000,0000,,Then, one day, something happened.
Dialogue: 0,0:02:32.33,0:02:34.10,Default,,0000,0000,0000,,Something just clicked you over.
Dialogue: 0,0:02:34.10,0:02:39.01,Default,,0000,0000,0000,,Something took you over that tipping point,\Nand inside yourself, you said, "No more."
Dialogue: 0,0:02:39.01,0:02:42.45,Default,,0000,0000,0000,,That was a very, very different experience;\Nwasn't it?
Dialogue: 0,0:02:42.45,0:02:44.43,Default,,0000,0000,0000,,Something inside of you shifted.
Dialogue: 0,0:02:44.43,0:02:48.43,Default,,0000,0000,0000,,What was a "should" became a "must," and you've\Nnever gone back.
Dialogue: 0,0:02:48.43,0:02:50.64,Default,,0000,0000,0000,,Is there an area like that in your life that\Nyou can think of?
Dialogue: 0,0:02:50.64,0:02:51.93,Default,,0000,0000,0000,,Again, did you ever smoke cigarettes?
Dialogue: 0,0:02:51.93,0:02:55.61,Default,,0000,0000,0000,,Did you ever eat a certain way, drink a certain\Nform of alcohol and then finally say, "No
Dialogue: 0,0:02:55.61,0:02:57.05,Default,,0000,0000,0000,,more," and you just don't go back?
Dialogue: 0,0:02:57.05,0:03:02.28,Default,,0000,0000,0000,,Notice this; it doesn't really take any willpower,\Nanymore, because somewhere, when we make this
Dialogue: 0,0:03:02.28,0:03:06.61,Default,,0000,0000,0000,,click, when we make something a "must," we\Nattach ourselves to it.
Dialogue: 0,0:03:06.61,0:03:08.27,Default,,0000,0000,0000,,It becomes part of our identity.
Dialogue: 0,0:03:08.27,0:03:13.94,Default,,0000,0000,0000,,One thing I've learned, in the last, gosh,\N33 years of work on people from, now, over
Dialogue: 0,0:03:13.94,0:03:19.54,Default,,0000,0000,0000,,100 countries, four million people, is human\Nbeings absolutely follow through on who they
Dialogue: 0,0:03:19.54,0:03:21.60,Default,,0000,0000,0000,,believe they are.
Dialogue: 0,0:03:21.60,0:03:27.46,Default,,0000,0000,0000,,If you said to me, "Well, I'm really going\Nto work hard to stop smoking, but I've been
Dialogue: 0,0:03:27.46,0:03:28.46,Default,,0000,0000,0000,,a smoker my whole life.
Dialogue: 0,0:03:28.46,0:03:31.90,Default,,0000,0000,0000,,I am a smoker," I know your days are numbered.
Dialogue: 0,0:03:31.90,0:03:35.39,Default,,0000,0000,0000,,You're going to be back smoking cigarettes,\Nagain, because we all act consistent with
Dialogue: 0,0:03:35.39,0:03:36.69,Default,,0000,0000,0000,,who we believe we are.
Dialogue: 0,0:03:36.69,0:03:42.79,Default,,0000,0000,0000,,I tell people the strongest force in the whole\Nhuman personality is this need to stay consistent
Dialogue: 0,0:03:42.79,0:03:44.95,Default,,0000,0000,0000,,with how we define ourselves.
Dialogue: 0,0:03:44.95,0:03:49.10,Default,,0000,0000,0000,,If you define yourself as somebody who is\Nreally conservative, you're not going to be
Dialogue: 0,0:03:49.10,0:03:51.93,Default,,0000,0000,0000,,crazy and act nuts, unless you're really drunk\Nor something.
Dialogue: 0,0:03:51.93,0:03:56.03,Default,,0000,0000,0000,,Then you can say it's the alcohol, when it's\Nreally just you finally getting permission
Dialogue: 0,0:03:56.03,0:03:57.03,Default,,0000,0000,0000,,to be yourself.
Dialogue: 0,0:03:57.03,0:03:58.81,Default,,0000,0000,0000,,The alcohol is your excuse.
Dialogue: 0,0:03:58.81,0:04:02.88,Default,,0000,0000,0000,,If you're a really crazy person, you act crazy,\Noutrageous, playful.
Dialogue: 0,0:04:02.88,0:04:05.61,Default,,0000,0000,0000,,You don't act conservative because it's not\Nwho you are.
Dialogue: 0,0:04:05.61,0:04:08.15,Default,,0000,0000,0000,,Very often people say, "Well, I can't do that.
Dialogue: 0,0:04:08.15,0:04:09.57,Default,,0000,0000,0000,,I'm not that kind of person."
Dialogue: 0,0:04:09.57,0:04:11.74,Default,,0000,0000,0000,,I always say to people, "Really?
Dialogue: 0,0:04:11.74,0:04:12.90,Default,,0000,0000,0000,,When did you define yourself?
Dialogue: 0,0:04:12.90,0:04:17.15,Default,,0000,0000,0000,,I mean, really, how many years ago did you\Ncome up with what you could and couldn't do
Dialogue: 0,0:04:17.15,0:04:18.47,Default,,0000,0000,0000,,in your life?
Dialogue: 0,0:04:18.47,0:04:20.08,Default,,0000,0000,0000,,How many years ago?"
Dialogue: 0,0:04:20.08,0:04:23.87,Default,,0000,0000,0000,,Most people, if they really look at how they're\Nliving their life today, it's based on a set
Dialogue: 0,0:04:23.87,0:04:30.47,Default,,0000,0000,0000,,of standards, a set of beliefs that they made\Nchoices about 10, 20, 30 or more years ago.
Dialogue: 0,0:04:30.47,0:04:34.86,Default,,0000,0000,0000,,Very often, we made decisions in our youth,\Nor very young, about what to believe, about
Dialogue: 0,0:04:34.86,0:04:39.51,Default,,0000,0000,0000,,what we were capable of, about who we are\Nas a person, and that becomes the glass ceiling,
Dialogue: 0,0:04:39.51,0:04:41.71,Default,,0000,0000,0000,,if you will, that controls us.
Dialogue: 0,0:04:41.71,0:04:43.73,Default,,0000,0000,0000,,There is a corny metaphor, but it's true.
Dialogue: 0,0:04:43.73,0:04:46.12,Default,,0000,0000,0000,,I remember, one time, I was with my family\Nat the circus.
Dialogue: 0,0:04:46.12,0:04:48.88,Default,,0000,0000,0000,,There was a person there, and they had this\Nbig, giant elephant.
Dialogue: 0,0:04:48.88,0:04:50.51,Default,,0000,0000,0000,,You look at this elephant.
Dialogue: 0,0:04:50.51,0:04:53.92,Default,,0000,0000,0000,,They take this little rope, put it around\Nthe elephant's neck, and they drive this stake
Dialogue: 0,0:04:53.92,0:04:55.27,Default,,0000,0000,0000,,into the ground.
Dialogue: 0,0:04:55.27,0:04:59.38,Default,,0000,0000,0000,,I mean, you look at this, and you know that\Nelephant could rip down the entire tent with
Dialogue: 0,0:04:59.38,0:05:00.63,Default,,0000,0000,0000,,almost no effort.
Dialogue: 0,0:05:00.63,0:05:02.70,Default,,0000,0000,0000,,Yet, the elephant doesn't struggle, doesn't\Ntry.
Dialogue: 0,0:05:02.70,0:05:03.70,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:05:03.70,0:05:04.70,Default,,0000,0000,0000,,Because the elephant's conditioned.
Dialogue: 0,0:05:04.70,0:05:07.70,Default,,0000,0000,0000,,They could take that elephant and condition\Nthe elephant when it's a baby elephant.
Dialogue: 0,0:05:07.70,0:05:08.70,Default,,0000,0000,0000,,That's how they train them.
Dialogue: 0,0:05:08.70,0:05:12.34,Default,,0000,0000,0000,,When it's a little baby elephant and it doesn't\Nhave the power, yet, they put a big rope around
Dialogue: 0,0:05:12.34,0:05:14.48,Default,,0000,0000,0000,,it, and they drive this huge stake in the\Nground.
Dialogue: 0,0:05:14.48,0:05:16.18,Default,,0000,0000,0000,,The elephant fights and fights and fights.
Dialogue: 0,0:05:16.18,0:05:21.55,Default,,0000,0000,0000,,One day, finally, that elephant decides, "I'm\Nnot capable of pulling this out."
Dialogue: 0,0:05:21.55,0:05:26.32,Default,,0000,0000,0000,,Once that becomes the definition of an identity\Nof anyone - an elephant, in this case - they
Dialogue: 0,0:05:26.32,0:05:27.93,Default,,0000,0000,0000,,don't even try, anymore.
Dialogue: 0,0:05:27.93,0:05:29.35,Default,,0000,0000,0000,,"It's just who I am.
Dialogue: 0,0:05:29.35,0:05:30.78,Default,,0000,0000,0000,,That's how it is.
Dialogue: 0,0:05:30.78,0:05:32.89,Default,,0000,0000,0000,,That's just the way it is in my life."
Dialogue: 0,0:05:32.89,0:05:37.33,Default,,0000,0000,0000,,I'd like to ask you to take a look at any\Nplace you've got a limitation and ask yourself,
Dialogue: 0,0:05:37.33,0:05:39.70,Default,,0000,0000,0000,,"When did I decide to accept that limitation?"
Dialogue: 0,0:05:39.70,0:05:42.13,Default,,0000,0000,0000,,You may not even see it as a limitation.
Dialogue: 0,0:05:42.13,0:05:44.82,Default,,0000,0000,0000,,You might see it as, just, "That's who I am."
Dialogue: 0,0:05:44.82,0:05:50.44,Default,,0000,0000,0000,,So often, in our lives, we've adapted to be\Na certain way, so that we don't fail or so
Dialogue: 0,0:05:50.44,0:05:52.22,Default,,0000,0000,0000,,that people will like us or respect us.
Dialogue: 0,0:05:52.22,0:05:54.09,Default,,0000,0000,0000,,It's not necessarily who we are.
Dialogue: 0,0:05:54.09,0:05:56.92,Default,,0000,0000,0000,,Joy comes when you're spontaneous.
Dialogue: 0,0:05:56.92,0:06:02.09,Default,,0000,0000,0000,,It's really hard to be truly happy when you're\Nnot being yourself, and most of us have no
Dialogue: 0,0:06:02.09,0:06:03.19,Default,,0000,0000,0000,,clue who we are.
Dialogue: 0,0:06:03.19,0:06:07.07,Default,,0000,0000,0000,,A big part of my work - if you've ever been\Nto event, you know - is to get people to do
Dialogue: 0,0:06:07.07,0:06:10.46,Default,,0000,0000,0000,,things spontaneously, without thinking, because\Nthat's when the real you shows up.
Dialogue: 0,0:06:10.46,0:06:12.39,Default,,0000,0000,0000,,That's when the energy comes alive.
Dialogue: 0,0:06:12.39,0:06:16.78,Default,,0000,0000,0000,,When you do that, when you start to connect\Nyour true nature, suddenly, there's energy
Dialogue: 0,0:06:16.78,0:06:20.41,Default,,0000,0000,0000,,available for you to set a higher standard\Nfor what you want in your life.
Dialogue: 0,0:06:20.41,0:06:21.58,Default,,0000,0000,0000,,That's what this is really all about.
Dialogue: 0,0:06:21.58,0:06:25.92,Default,,0000,0000,0000,,When I talk about "standards" or I talk about\N"shoulds" versus "musts," think about your
Dialogue: 0,0:06:25.92,0:06:27.12,Default,,0000,0000,0000,,own life.
Dialogue: 0,0:06:27.12,0:06:31.72,Default,,0000,0000,0000,,I know there have been areas in your life\Nwhere, at some point in time, you just shifted.
Dialogue: 0,0:06:31.72,0:06:37.14,Default,,0000,0000,0000,,You raised the standard, and your life changed\Nbecause whatever people have their identity
Dialogue: 0,0:06:37.14,0:06:39.52,Default,,0000,0000,0000,,attached to, they live.
Dialogue: 0,0:06:39.52,0:06:41.29,Default,,0000,0000,0000,,We live who we believe we are.
Dialogue: 0,0:06:41.29,0:06:43.23,Default,,0000,0000,0000,,That's just how it works.
Dialogue: 0,0:06:43.23,0:06:45.93,Default,,0000,0000,0000,,I'll give you an example.
Dialogue: 0,0:06:45.93,0:06:47.56,Default,,0000,0000,0000,,Look at your physical body.
Dialogue: 0,0:06:47.56,0:06:52.15,Default,,0000,0000,0000,,Your physical body, today, is an absolute\Nreflection of only one thing.
Dialogue: 0,0:06:52.15,0:06:58.17,Default,,0000,0000,0000,,Not your goals, not your desires, but your\Nstandards, the identity you have for yourself.
Dialogue: 0,0:06:58.17,0:07:03.55,Default,,0000,0000,0000,,If your standard is you're an athlete, then\Nthere's a certain amount of strength, a muscle
Dialogue: 0,0:07:03.55,0:07:08.17,Default,,0000,0000,0000,,tone, an energy that's available in your body,\Non a regular basis, because that's who you
Dialogue: 0,0:07:08.17,0:07:09.17,Default,,0000,0000,0000,,are.
Dialogue: 0,0:07:09.17,0:07:11.74,Default,,0000,0000,0000,,You do whatever is necessary to maintain that\Nidentity.
Dialogue: 0,0:07:11.74,0:07:16.69,Default,,0000,0000,0000,,Again, the strongest force in the human personality\Nis this need to stay consistent with how we
Dialogue: 0,0:07:16.69,0:07:22.06,Default,,0000,0000,0000,,define ourselves because if you don't know\Nwho you are, you wouldn't know how to act.
Dialogue: 0,0:07:22.06,0:07:25.59,Default,,0000,0000,0000,,Once you lock in on that identity, your brain\Nfinds a way to keep you there.
Dialogue: 0,0:07:25.59,0:07:27.92,Default,,0000,0000,0000,,If you say, "Man, I'm overweight.
Dialogue: 0,0:07:27.92,0:07:29.26,Default,,0000,0000,0000,,I've always been overweight.
Dialogue: 0,0:07:29.26,0:07:33.69,Default,,0000,0000,0000,,I'm big-boned" and that's the story you've\Ngot, then you're going to always find a way
Dialogue: 0,0:07:33.69,0:07:34.69,Default,,0000,0000,0000,,to get back there.
Dialogue: 0,0:07:34.69,0:07:36.41,Default,,0000,0000,0000,,That's your settling point.
Dialogue: 0,0:07:36.41,0:07:37.41,Default,,0000,0000,0000,,That's your identity.
Dialogue: 0,0:07:37.41,0:07:39.20,Default,,0000,0000,0000,,That's where things lock in.
Dialogue: 0,0:07:39.20,0:07:42.69,Default,,0000,0000,0000,,If you see somebody who's in really great\Nshape, you ask them, "Do you work out?"
Dialogue: 0,0:07:42.69,0:07:43.69,Default,,0000,0000,0000,,You know the answer, "Yes."
Dialogue: 0,0:07:43.69,0:07:44.69,Default,,0000,0000,0000,,"How often?"
Dialogue: 0,0:07:44.69,0:07:46.56,Default,,0000,0000,0000,,They'll tell you, "Three times," "Four times,"\N"Five times a week," whatever.
Dialogue: 0,0:07:46.56,0:07:51.44,Default,,0000,0000,0000,,In a seminar, I'll ask people, "Who, here,\Nworks out at least five days a week?
Dialogue: 0,0:07:51.44,0:07:52.44,Default,,0000,0000,0000,,Stand up."
Dialogue: 0,0:07:52.44,0:07:56.42,Default,,0000,0000,0000,,You look around that room, and you know that\Nthey work out five times a week because you
Dialogue: 0,0:07:56.42,0:07:57.53,Default,,0000,0000,0000,,can see their body.
Dialogue: 0,0:07:57.53,0:08:01.87,Default,,0000,0000,0000,,You don't just get a result without some kind\Nof action, without some form of ritual; "ritual,"
Dialogue: 0,0:08:01.87,0:08:03.31,Default,,0000,0000,0000,,meaning actions you do consistently.
Dialogue: 0,0:08:03.31,0:08:08.60,Default,,0000,0000,0000,,Now, do you believe those people that are\Nout there, working out five days a week, do
Dialogue: 0,0:08:08.60,0:08:12.37,Default,,0000,0000,0000,,they have more time than you do or I have\Nor anybody else?
Dialogue: 0,0:08:12.37,0:08:13.54,Default,,0000,0000,0000,,Of course not.
Dialogue: 0,0:08:13.54,0:08:14.83,Default,,0000,0000,0000,,Is their life less busy?
Dialogue: 0,0:08:14.83,0:08:15.83,Default,,0000,0000,0000,,Of course not.
Dialogue: 0,0:08:15.83,0:08:17.32,Default,,0000,0000,0000,,It's just a "must" for them.
Dialogue: 0,0:08:17.32,0:08:18.99,Default,,0000,0000,0000,,They must work out that way.
Dialogue: 0,0:08:18.99,0:08:21.16,Default,,0000,0000,0000,,They've made that turn, and their life changed.
Dialogue: 0,0:08:21.16,0:08:23.44,Default,,0000,0000,0000,,I'm not saying you have to work out five days\Na week.
Dialogue: 0,0:08:23.44,0:08:29.16,Default,,0000,0000,0000,,I'm just saying, whatever you really want,\N"wants" don't get met consistently; "standards"
Dialogue: 0,0:08:29.16,0:08:30.16,Default,,0000,0000,0000,,do.
Dialogue: 0,0:08:30.16,0:08:32.09,Default,,0000,0000,0000,,Whatever you identify, "This is who I am."
Dialogue: 0,0:08:32.09,0:08:38.15,Default,,0000,0000,0000,,It's not so much about changing your identity,\Nas it is expanding it; deciding that, instead
Dialogue: 0,0:08:38.15,0:08:42.95,Default,,0000,0000,0000,,of your goal is to lose 10 pounds, which is\Nnot compelling, what if your vision was to
Dialogue: 0,0:08:42.95,0:08:44.50,Default,,0000,0000,0000,,"get back to my fighting weight"?
Dialogue: 0,0:08:44.50,0:08:48.83,Default,,0000,0000,0000,,"This year," "This month," "This next 90 days,\NI'm going to transform my body.
Dialogue: 0,0:08:48.83,0:08:49.83,Default,,0000,0000,0000,,I'm going to take on a new challenge.
Dialogue: 0,0:08:49.83,0:08:51.91,Default,,0000,0000,0000,,I'm going to find some technique or strategy.
Dialogue: 0,0:08:51.91,0:08:54.75,Default,,0000,0000,0000,,There's a million of them - that can reframe\Nmyself."
Dialogue: 0,0:08:54.75,0:08:57.22,Default,,0000,0000,0000,,Or, "I want to feel younger, stronger, more\Nvibrant than ever before.
Dialogue: 0,0:08:57.22,0:08:58.82,Default,,0000,0000,0000,,Here are my reasons.
Dialogue: 0,0:08:58.82,0:09:02.81,Default,,0000,0000,0000,,I want the energy to really make my life work\Nbecause it's tough out there, and I want to
Dialogue: 0,0:09:02.81,0:09:04.26,Default,,0000,0000,0000,,be stronger than I've ever been before.
Dialogue: 0,0:09:04.26,0:09:07.98,Default,,0000,0000,0000,,I want to go in front of the mirror, and if\NI'm naked, not want to laugh.
Dialogue: 0,0:09:07.98,0:09:11.14,Default,,0000,0000,0000,,I want to look there and take a good look,\Nand go, 'Yeah.
Dialogue: 0,0:09:11.14,0:09:13.91,Default,,0000,0000,0000,,I'm proud of whatever I see there.'"
Dialogue: 0,0:09:13.91,0:09:14.91,Default,,0000,0000,0000,,Whatever it takes.
Dialogue: 0,0:09:14.91,0:09:15.91,Default,,0000,0000,0000,,Something is going to make you laugh, smile.
Dialogue: 0,0:09:15.91,0:09:19.13,Default,,0000,0000,0000,,Something is going to tease yourself, but\Nsomething is going to move you to another
Dialogue: 0,0:09:19.13,0:09:20.13,Default,,0000,0000,0000,,level.
Dialogue: 0,0:09:20.13,0:09:25.26,Default,,0000,0000,0000,,If you identify yourself in a new way, you\Nown that every day and that becomes the standard
Dialogue: 0,0:09:25.26,0:09:29.00,Default,,0000,0000,0000,,of how you live, you'll find a way to make\Nthat standard real.
Dialogue: 0,0:09:29.00,0:09:30.35,Default,,0000,0000,0000,,Money is the same way.
Dialogue: 0,0:09:30.35,0:09:31.35,Default,,0000,0000,0000,,Think about it.
Dialogue: 0,0:09:31.35,0:09:34.66,Default,,0000,0000,0000,,It doesn't matter what's happening "in the\Nmarketplace."
Dialogue: 0,0:09:34.66,0:09:38.14,Default,,0000,0000,0000,,People that make money find a way to make\Nmoney, no matter what; don't they?
Dialogue: 0,0:09:38.14,0:09:43.42,Default,,0000,0000,0000,,I mean, most people's standard is to pay their\Nbills, so that's what most people find a way
Dialogue: 0,0:09:43.42,0:09:44.42,Default,,0000,0000,0000,,to do.
Dialogue: 0,0:09:44.42,0:09:47.61,Default,,0000,0000,0000,,Even when economic times get tough, most people,\Nif that's their absolute standard, they find
Dialogue: 0,0:09:47.61,0:09:48.92,Default,,0000,0000,0000,,a way.
Dialogue: 0,0:09:48.92,0:09:53.77,Default,,0000,0000,0000,,Some people's standard is to pay their bills\Nmost of the time, and so, most of the time,
Dialogue: 0,0:09:53.77,0:09:54.77,Default,,0000,0000,0000,,they do.
Dialogue: 0,0:09:54.77,0:09:57.55,Default,,0000,0000,0000,,Some people's standard is not just to pay\Ntheir bills, but to take care of their family
Dialogue: 0,0:09:57.55,0:10:00.05,Default,,0000,0000,0000,,and maybe even some of their friends.
Dialogue: 0,0:10:00.05,0:10:01.05,Default,,0000,0000,0000,,They find a way.
Dialogue: 0,0:10:01.05,0:10:04.90,Default,,0000,0000,0000,,In fact, some people may be in a family where,\Nif they don't have enough money...
Dialogue: 0,0:10:04.90,0:10:07.07,Default,,0000,0000,0000,,They barely have money to pay their bills.
Dialogue: 0,0:10:07.07,0:10:11.38,Default,,0000,0000,0000,,They worked their guts out, and then somebody\N- their mother, their father or somebody else,
Dialogue: 0,0:10:11.38,0:10:13.54,Default,,0000,0000,0000,,their sister - gets ill.
Dialogue: 0,0:10:13.54,0:10:15.08,Default,,0000,0000,0000,,There's not enough money to take care of it.
Dialogue: 0,0:10:15.08,0:10:16.29,Default,,0000,0000,0000,,Nobody else has money in the family.
Dialogue: 0,0:10:16.29,0:10:19.09,Default,,0000,0000,0000,,They don't, either, but they find a way to\Nget that money and take care of their mother
Dialogue: 0,0:10:19.09,0:10:22.06,Default,,0000,0000,0000,,or father, don't they, and pay their bills.
Dialogue: 0,0:10:22.06,0:10:23.49,Default,,0000,0000,0000,,They never could do it before.
Dialogue: 0,0:10:23.49,0:10:24.49,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:10:24.49,0:10:26.16,Default,,0000,0000,0000,,The situation made them raise their own standard.
Dialogue: 0,0:10:26.16,0:10:27.16,Default,,0000,0000,0000,,Not everybody does that.
Dialogue: 0,0:10:27.16,0:10:29.92,Default,,0000,0000,0000,,Somebody else in the family might have money\Nand still not take care of their mother.
Dialogue: 0,0:10:29.92,0:10:33.50,Default,,0000,0000,0000,,It all comes down to the inner game, my friends.
Dialogue: 0,0:10:33.50,0:10:36.63,Default,,0000,0000,0000,,Changing your life is a change in the inner\Ngame.
Dialogue: 0,0:10:36.63,0:10:40.15,Default,,0000,0000,0000,,The outside world, you can't control, but\Nyou have absolute control over this one, if
Dialogue: 0,0:10:40.15,0:10:43.85,Default,,0000,0000,0000,,you learn the dynamics of what shapes you.
Dialogue: 0,0:10:43.85,0:10:49.90,Default,,0000,0000,0000,,Identity is one of those simple, clear, fundamental\Nbasics that if you start to shift it, everything
Dialogue: 0,0:10:49.90,0:10:51.26,Default,,0000,0000,0000,,else will shift in your life, as well.
Dialogue: 0,0:10:51.26,0:10:54.85,Default,,0000,0000,0000,,Somebody will, by the way, have to have more\Nthan enough money to do what they want, when
Dialogue: 0,0:10:54.85,0:10:57.95,Default,,0000,0000,0000,,they want, where they want, with whomever\Nthey want, contribute the way they want.
Dialogue: 0,0:10:57.95,0:11:00.74,Default,,0000,0000,0000,,If that's their "must," they find a way.
Dialogue: 0,0:11:00.74,0:11:04.85,Default,,0000,0000,0000,,I know that sounds overly simplistic, but\Nit's true.
Dialogue: 0,0:11:04.85,0:11:08.33,Default,,0000,0000,0000,,Somebody once said you could take all the\Nmoney in the world out of the hands of everybody,
Dialogue: 0,0:11:08.33,0:11:11.75,Default,,0000,0000,0000,,out of all the wealthy people in the world\Nwho are really successful, give it to other
Dialogue: 0,0:11:11.75,0:11:12.75,Default,,0000,0000,0000,,people.
Dialogue: 0,0:11:12.75,0:11:13.94,Default,,0000,0000,0000,,It wouldn't take too long; those people would\Nhave it back in their hands.
Dialogue: 0,0:11:13.94,0:11:14.94,Default,,0000,0000,0000,,It's not because they're manipulative.
Dialogue: 0,0:11:14.94,0:11:16.11,Default,,0000,0000,0000,,It's because they have standard.
Dialogue: 0,0:11:16.11,0:11:17.11,Default,,0000,0000,0000,,Some are manipulative.
Dialogue: 0,0:11:17.11,0:11:20.08,Default,,0000,0000,0000,,Don't get me wrong, but they have a standard\Nof what they're going to find a way to make
Dialogue: 0,0:11:20.08,0:11:21.08,Default,,0000,0000,0000,,happen.
Dialogue: 0,0:11:21.08,0:11:24.29,Default,,0000,0000,0000,,I'm just simply saying to you, take those\Nthree magic words and live them.
Dialogue: 0,0:11:24.29,0:11:26.13,Default,,0000,0000,0000,,Raise your standard.
Dialogue: 0,0:11:26.13,0:11:29.95,Default,,0000,0000,0000,,Michael Gerber, the guy that wrote The E-Myth,\Ntalks about why so many businesses, young
Dialogue: 0,0:11:29.95,0:11:30.95,Default,,0000,0000,0000,,businesses fail.
Dialogue: 0,0:11:30.95,0:11:35.93,Default,,0000,0000,0000,,One of the things he says is most people are\Nnot really entrepreneurs, but they think that's
Dialogue: 0,0:11:35.93,0:11:37.55,Default,,0000,0000,0000,,what they should be.
Dialogue: 0,0:11:37.55,0:11:42.49,Default,,0000,0000,0000,,They think that's the sexy thing, that's the\Nmost attractive thing, that's the best answer.
Dialogue: 0,0:11:42.49,0:11:47.24,Default,,0000,0000,0000,,What I say to you is you've got to separate\Nthe vehicle from the outcome.
Dialogue: 0,0:11:47.24,0:11:49.13,Default,,0000,0000,0000,,What is it that's going to truly fulfill you?
Dialogue: 0,0:11:49.13,0:11:51.87,Default,,0000,0000,0000,,What is it that's going to give you that extraordinary\Nlife?
Dialogue: 0,0:11:51.87,0:11:56.14,Default,,0000,0000,0000,,What's going to make things magnificent, on\Nyour terms, not somebody else's terms, not
Dialogue: 0,0:11:56.14,0:11:58.24,Default,,0000,0000,0000,,your father, your mother, your background?
Dialogue: 0,0:11:58.24,0:11:59.73,Default,,0000,0000,0000,,What is that, really?
Dialogue: 0,0:11:59.73,0:12:00.73,Default,,0000,0000,0000,,Separate the vehicle.
Dialogue: 0,0:12:00.73,0:12:04.08,Default,,0000,0000,0000,,There are many ways to get to that vehicle,\Nbut I'm saying, sometimes you have to reevaluate
Dialogue: 0,0:12:04.08,0:12:06.01,Default,,0000,0000,0000,,what's going to really make you fulfilled.
Dialogue: 0,0:12:06.01,0:12:08.13,Default,,0000,0000,0000,,What is your gift?
Dialogue: 0,0:12:08.13,0:12:09.13,Default,,0000,0000,0000,,Are you an artist?
Dialogue: 0,0:12:09.13,0:12:12.96,Default,,0000,0000,0000,,Are you the talent that can produce something\Nno one else produces as a skill, a product,
Dialogue: 0,0:12:12.96,0:12:15.49,Default,,0000,0000,0000,,a service or some impact?
Dialogue: 0,0:12:15.49,0:12:21.04,Default,,0000,0000,0000,,Are you incredibly good at management; you\Nreally know how to manage or lead people?
Dialogue: 0,0:12:21.04,0:12:27.53,Default,,0000,0000,0000,,Are you an extraordinary entrepreneur that\Ncan take that gigantic gut-load of risk, create
Dialogue: 0,0:12:27.53,0:12:31.95,Default,,0000,0000,0000,,the vision, attract the talent that you need,\Nthe managers and leaders?
Dialogue: 0,0:12:31.95,0:12:37.31,Default,,0000,0000,0000,,You may have all three abilities, but which\None really fulfills you the most, is going
Dialogue: 0,0:12:37.31,0:12:39.26,Default,,0000,0000,0000,,to be the critical question.
Dialogue: 0,0:12:39.26,0:12:42.66,Default,,0000,0000,0000,,We tend to want to do them all, especially\Nin a room like this, because you're all overachievers;
Dialogue: 0,0:12:42.66,0:12:43.66,Default,,0000,0000,0000,,right?
Dialogue: 0,0:12:43.66,0:12:44.66,Default,,0000,0000,0000,,Me, too.
Dialogue: 0,0:12:44.66,0:12:45.66,Default,,0000,0000,0000,,You say, "Well, I can do all these."
Dialogue: 0,0:12:45.66,0:12:50.56,Default,,0000,0000,0000,,Yes, you can, but what will it do to your\Nquality of life?
Dialogue: 0,0:12:50.56,0:12:52.73,Default,,0000,0000,0000,,See, again, the secret is going to be this.
Dialogue: 0,0:12:52.73,0:12:55.74,Default,,0000,0000,0000,,What is an extraordinary life, on your terms,\Ntoday?
Dialogue: 0,0:12:55.74,0:12:58.21,Default,,0000,0000,0000,,Things, getting things is not going to make\Nyou happy.
Dialogue: 0,0:12:58.21,0:12:59.56,Default,,0000,0000,0000,,That's good news in a tough economy.
Dialogue: 0,0:12:59.56,0:13:00.68,Default,,0000,0000,0000,,It's a good reminder.
Dialogue: 0,0:13:00.68,0:13:01.88,Default,,0000,0000,0000,,It doesn't matter what you get.
Dialogue: 0,0:13:01.88,0:13:04.92,Default,,0000,0000,0000,,It doesn't matter whether it be money or opportunity.
Dialogue: 0,0:13:04.92,0:13:07.76,Default,,0000,0000,0000,,All those things might excite you for the\Nmoment.
Dialogue: 0,0:13:07.76,0:13:12.92,Default,,0000,0000,0000,,Even a relationship, as magnificent as it\Nmay be, might exciting for a while, but if
Dialogue: 0,0:13:12.92,0:13:16.34,Default,,0000,0000,0000,,you don't keep growing, that relationship\Nisn't going to stay exciting.
Dialogue: 0,0:13:16.34,0:13:20.25,Default,,0000,0000,0000,,The secret to real happiness is progress.
Dialogue: 0,0:13:20.25,0:13:23.80,Default,,0000,0000,0000,,Progress equals happiness, and if we can make\Nprogress on a regular basis, we feel alive.
Dialogue: 0,0:13:23.80,0:13:26.14,Default,,0000,0000,0000,,That's why, at the beginning of the year,\Nwe get this thing like, "Okay.
Dialogue: 0,0:13:26.14,0:13:27.85,Default,,0000,0000,0000,,I could have this fresh start.
Dialogue: 0,0:13:27.85,0:13:29.90,Default,,0000,0000,0000,,I could really do what my soul desires.
Dialogue: 0,0:13:29.90,0:13:30.90,Default,,0000,0000,0000,,I could expand.
Dialogue: 0,0:13:30.90,0:13:31.90,Default,,0000,0000,0000,,I could grow.
Dialogue: 0,0:13:31.90,0:13:32.90,Default,,0000,0000,0000,,I could improve.
Dialogue: 0,0:13:32.90,0:13:34.23,Default,,0000,0000,0000,,I could change.
Dialogue: 0,0:13:34.23,0:13:37.07,Default,,0000,0000,0000,,Or maybe, better than change, I could progress."
Dialogue: 0,0:13:37.07,0:13:39.08,Default,,0000,0000,0000,,See, think about that.
Dialogue: 0,0:13:39.08,0:13:41.36,Default,,0000,0000,0000,,Progress has an aliveness to it; doesn't it?
Dialogue: 0,0:13:41.36,0:13:42.73,Default,,0000,0000,0000,,You don't have to work at changing.
Dialogue: 0,0:13:42.73,0:13:45.33,Default,,0000,0000,0000,,People say all the time, now, "Well, I'm working\Non changing."
Dialogue: 0,0:13:45.33,0:13:46.39,Default,,0000,0000,0000,,Don't worry about it.
Dialogue: 0,0:13:46.39,0:13:47.80,Default,,0000,0000,0000,,You don't have to work on changing.
Dialogue: 0,0:13:47.80,0:13:49.19,Default,,0000,0000,0000,,Change is automatic.
Dialogue: 0,0:13:49.19,0:13:51.91,Default,,0000,0000,0000,,Your body is going to change, whether you\Nwant it or not, as the years go by.
Dialogue: 0,0:13:51.91,0:13:55.10,Default,,0000,0000,0000,,No matter how hard you work, there are going\Nto be some changes going on there.
Dialogue: 0,0:13:55.10,0:13:58.51,Default,,0000,0000,0000,,The economy is going to change, no matter\Nwhat you want it to do.
Dialogue: 0,0:13:58.51,0:14:00.27,Default,,0000,0000,0000,,The weather is going to change.
Dialogue: 0,0:14:00.27,0:14:01.79,Default,,0000,0000,0000,,Relationships are going to change.
Dialogue: 0,0:14:01.79,0:14:02.94,Default,,0000,0000,0000,,Everything in life is always changing.
Dialogue: 0,0:14:02.94,0:14:04.60,Default,,0000,0000,0000,,We don't have to work on change.
Dialogue: 0,0:14:04.60,0:14:06.74,Default,,0000,0000,0000,,Change is automatic, but progress is not.
Dialogue: 0,0:14:06.74,0:14:11.53,Default,,0000,0000,0000,,If you want to make real progress, then you\Nreally have to look at your life in a different
Dialogue: 0,0:14:11.53,0:14:12.53,Default,,0000,0000,0000,,way.
Dialogue: 0,0:14:12.53,0:14:15.43,Default,,0000,0000,0000,,You have to say, "I have to take control of\Nthis process and not just hope it's going
Dialogue: 0,0:14:15.43,0:14:18.26,Default,,0000,0000,0000,,to work out," like people do who make a resolution.
Dialogue: 0,0:14:18.26,0:14:22.84,Default,,0000,0000,0000,,Treat people, at the end of the relationship,\Nlike it's the beginning, and there won't be
Dialogue: 0,0:14:22.84,0:14:24.26,Default,,0000,0000,0000,,an end.
Dialogue: 0,0:14:24.26,0:14:26.85,Default,,0000,0000,0000,,That's not just your intimate relationship.
Dialogue: 0,0:14:26.85,0:14:27.95,Default,,0000,0000,0000,,What if your customers...
Dialogue: 0,0:14:27.95,0:14:32.12,Default,,0000,0000,0000,,What if you fell in love with your customers,\Nwith your clients more than your product,
Dialogue: 0,0:14:32.12,0:14:34.86,Default,,0000,0000,0000,,more than your company?
Dialogue: 0,0:14:34.86,0:14:38.79,Default,,0000,0000,0000,,If your entire life is about meeting their\Nneeds, if you would do what for your customers
Dialogue: 0,0:14:38.79,0:14:40.70,Default,,0000,0000,0000,,or clients, you would do what?
Dialogue: 0,0:14:40.70,0:14:43.57,Default,,0000,0000,0000,,If you loved your customers and clients; you'd\Ndo anything, guess what?
Dialogue: 0,0:14:43.57,0:14:45.56,Default,,0000,0000,0000,,They're going to love you.
Dialogue: 0,0:14:45.56,0:14:49.60,Default,,0000,0000,0000,,Most people love their customers and clients\Nas long as they buy from them, do what they
Dialogue: 0,0:14:49.60,0:14:50.75,Default,,0000,0000,0000,,want, respond to them.
Dialogue: 0,0:14:50.75,0:14:53.83,Default,,0000,0000,0000,,If they don't, they go, "That's the end."
Dialogue: 0,0:14:53.83,0:14:57.65,Default,,0000,0000,0000,,You want clients for life, not just customers,\Nfall in love with them.
Dialogue: 0,0:14:57.65,0:14:59.53,Default,,0000,0000,0000,,It's a different focus; isn't it?
Dialogue: 0,0:14:59.53,0:15:02.55,Default,,0000,0000,0000,,It's a different meaning, and that creates\Na different life because you make decisions
Dialogue: 0,0:15:02.55,0:15:03.97,Default,,0000,0000,0000,,differently from that place.
Dialogue: 0,0:15:03.97,0:15:07.72,Default,,0000,0000,0000,,What does it take to create world-class marketing?
Dialogue: 0,0:15:07.72,0:15:09.57,Default,,0000,0000,0000,,What is the unique selling proposition?
Dialogue: 0,0:15:09.57,0:15:13.31,Default,,0000,0000,0000,,What is what we call "value-added marketing,"\NVAM?
Dialogue: 0,0:15:13.31,0:15:17.23,Default,,0000,0000,0000,,Today, most people are sick and tired of advertising\Nbecause where is it?
Dialogue: 0,0:15:17.23,0:15:18.23,Default,,0000,0000,0000,,Everywhere.
Dialogue: 0,0:15:18.23,0:15:21.12,Default,,0000,0000,0000,,In fact, I have a question for you.
Dialogue: 0,0:15:21.12,0:15:25.60,Default,,0000,0000,0000,,How many of you, in this room, do not even\Nsee banner ads, anymore?
Dialogue: 0,0:15:25.60,0:15:30.60,Default,,0000,0000,0000,,Literally, it's there, but you don't perceive\Nit, like your brain literally washes it out.
Dialogue: 0,0:15:30.60,0:15:31.77,Default,,0000,0000,0000,,Raise your hand if that's true.
Dialogue: 0,0:15:31.77,0:15:34.58,Default,,0000,0000,0000,,Keep your hands nice and high, and look around\Nthe room right now.
Dialogue: 0,0:15:34.58,0:15:38.93,Default,,0000,0000,0000,,You'll see 98% of the people wash it out,\Nso don't buy them, unless you're going to
Dialogue: 0,0:15:38.93,0:15:39.97,Default,,0000,0000,0000,,create something really unique.
Dialogue: 0,0:15:39.97,0:15:44.93,Default,,0000,0000,0000,,It's a total waste of your money and your\Ntime, in the world we're in today.
Dialogue: 0,0:15:44.93,0:15:50.31,Default,,0000,0000,0000,,Today, what creates marketing is when you\Ndon't just market, but you add value to people.
Dialogue: 0,0:15:50.31,0:15:51.31,Default,,0000,0000,0000,,You do something.
Dialogue: 0,0:15:51.31,0:15:52.31,Default,,0000,0000,0000,,You teach them.
Dialogue: 0,0:15:52.31,0:15:53.31,Default,,0000,0000,0000,,You give them an insight.
Dialogue: 0,0:15:53.31,0:15:57.41,Default,,0000,0000,0000,,You give something valuable that costs them\Nnothing, and then they look to you as an expert.
Dialogue: 0,0:15:57.41,0:16:00.36,Default,,0000,0000,0000,,They look to you as a person that adds value.
Dialogue: 0,0:16:00.36,0:16:05.39,Default,,0000,0000,0000,,They want you to supply them more information,\Nmore experience, more products and more services.
Dialogue: 0,0:16:05.39,0:16:10.39,Default,,0000,0000,0000,,If you lend me this whole business about meeting\Nyour needs, you can run a successful business,
Dialogue: 0,0:16:10.39,0:16:13.83,Default,,0000,0000,0000,,but it'll be a job because you'll never be\Nable to sell it.
Dialogue: 0,0:16:13.83,0:16:18.51,Default,,0000,0000,0000,,If it's just meeting your needs, it's not\Na system.
Dialogue: 0,0:16:18.51,0:16:21.63,Default,,0000,0000,0000,,It demands your attention, your connection.
Dialogue: 0,0:16:21.63,0:16:22.94,Default,,0000,0000,0000,,It's giving what you want.
Dialogue: 0,0:16:22.94,0:16:26.44,Default,,0000,0000,0000,,Ultimately, it's not going to give somebody\Nelse what they want, so you can't sell it.
Dialogue: 0,0:16:26.44,0:16:30.25,Default,,0000,0000,0000,,If you can't sell your business, if you don't\Nhave an exit strategy, you have a job.
Dialogue: 0,0:16:30.25,0:16:33.42,Default,,0000,0000,0000,,I don't care how successful the business is.
Dialogue: 0,0:16:33.42,0:16:37.29,Default,,0000,0000,0000,,That doesn't mean you have to sell the business,\Nbut one of the most important decisions you
Dialogue: 0,0:16:37.29,0:16:42.00,Default,,0000,0000,0000,,make in business is, ultimately, "If I was\Ngoing to sell this, if I chose to, I have
Dialogue: 0,0:16:42.00,0:16:45.62,Default,,0000,0000,0000,,to know who would I sell this to, so that\NI have long-term value, not just an income
Dialogue: 0,0:16:45.62,0:16:46.66,Default,,0000,0000,0000,,along the way.
Dialogue: 0,0:16:46.66,0:16:48.27,Default,,0000,0000,0000,,I have this critical mass here.
Dialogue: 0,0:16:48.27,0:16:51.20,Default,,0000,0000,0000,,I have a multiple of my business."
Dialogue: 0,0:16:51.20,0:16:52.82,Default,,0000,0000,0000,,Most people don't have a clear exit strategy.
Dialogue: 0,0:16:52.82,0:16:54.50,Default,,0000,0000,0000,,They think, "I'll come up with that someday."
Dialogue: 0,0:16:54.50,0:16:56.63,Default,,0000,0000,0000,,You have to start with that in the mind.
Dialogue: 0,0:16:56.63,0:16:59.80,Default,,0000,0000,0000,,That has to be part of your focus, if you're\Ngoing to be successful in your business.
Dialogue: 0,0:16:59.80,0:17:03.41,Default,,0000,0000,0000,,I can remember the gentleman who built CAA\Nin Hollywood.
Dialogue: 0,0:17:03.41,0:17:06.73,Default,,0000,0000,0000,,It was the largest, most successful agency;\Nright?
Dialogue: 0,0:17:06.73,0:17:08.66,Default,,0000,0000,0000,,Michael Ovitz, remember that name?
Dialogue: 0,0:17:08.66,0:17:12.60,Default,,0000,0000,0000,,He put together Nike, Coca-Cola and these\Nbillion-dollar deals.
Dialogue: 0,0:17:12.60,0:17:15.00,Default,,0000,0000,0000,,Eventually, Michael Ovitz went to go sell\Nthat business.
Dialogue: 0,0:17:15.00,0:17:18.77,Default,,0000,0000,0000,,He had never thought through an exit strategy,\Nand he got almost nothing for it because the
Dialogue: 0,0:17:18.77,0:17:20.76,Default,,0000,0000,0000,,laws prevented him from selling it to a studio.
Dialogue: 0,0:17:20.76,0:17:25.27,Default,,0000,0000,0000,,He had to sell it to some of his employees\Nfor pennies on its real value.
Dialogue: 0,0:17:25.27,0:17:29.92,Default,,0000,0000,0000,,Mike found a way to make money, later on,\Nin another place, off of Disney, but the bottom
Dialogue: 0,0:17:29.92,0:17:32.39,Default,,0000,0000,0000,,line is the guy didn't have an exit strategy.
Dialogue: 0,0:17:32.39,0:17:33.39,Default,,0000,0000,0000,,It was brilliant.
Dialogue: 0,0:17:33.39,0:17:34.39,Default,,0000,0000,0000,,He made lots of money.
Dialogue: 0,0:17:34.39,0:17:35.39,Default,,0000,0000,0000,,In the end, didn't get the value.
Dialogue: 0,0:17:35.39,0:17:40.18,Default,,0000,0000,0000,,Whenever people fail to achieve their goals,\N99.9% of the time, you ask them why and they'll
Dialogue: 0,0:17:40.18,0:17:43.60,Default,,0000,0000,0000,,tell you it's because of a lack of resources.
Dialogue: 0,0:17:43.60,0:17:44.98,Default,,0000,0000,0000,,That's what all these things are.
Dialogue: 0,0:17:44.98,0:17:47.18,Default,,0000,0000,0000,,"I didn't have the support," right?
Dialogue: 0,0:17:47.18,0:17:48.52,Default,,0000,0000,0000,,"I didn't have the money."
Dialogue: 0,0:17:48.52,0:17:49.52,Default,,0000,0000,0000,,"We didn't have the time."
Dialogue: 0,0:17:49.52,0:17:50.52,Default,,0000,0000,0000,,"We didn't have this."
Dialogue: 0,0:17:50.52,0:17:51.52,Default,,0000,0000,0000,,"We didn't have that."
Dialogue: 0,0:17:51.52,0:17:55.95,Default,,0000,0000,0000,,There is a resource that people believe is\Nmissing, and that resource belief structure
Dialogue: 0,0:17:55.95,0:18:00.21,Default,,0000,0000,0000,,then keeps people from every being able to\Nreally lead because what leaders do is they
Dialogue: 0,0:18:00.21,0:18:04.00,Default,,0000,0000,0000,,find a way to maximize whatever resources\Nthey have, as little as they may be.
Dialogue: 0,0:18:04.00,0:18:05.65,Default,,0000,0000,0000,,They don't believe in limited resources.
Dialogue: 0,0:18:05.65,0:18:07.00,Default,,0000,0000,0000,,I'll give you an example.
Dialogue: 0,0:18:07.00,0:18:09.16,Default,,0000,0000,0000,,Let's take a business example, to start with.
Dialogue: 0,0:18:09.16,0:18:14.51,Default,,0000,0000,0000,,In 1974, a guy named Sam Walton had built\Nhis little company up.
Dialogue: 0,0:18:14.51,0:18:15.75,Default,,0000,0000,0000,,He came up with an idea.
Dialogue: 0,0:18:15.75,0:18:18.69,Default,,0000,0000,0000,,He started with $20,000 in, I think, 1962,\Nif I remember right.
Dialogue: 0,0:18:18.69,0:18:23.89,Default,,0000,0000,0000,,By 1974, within 12 years, he had 78 stores,\Nand you know how he did it?
Dialogue: 0,0:18:23.89,0:18:27.82,Default,,0000,0000,0000,,In the middle of the night, he'd drive across\Nthe border, and he'd go and study other people's
Dialogue: 0,0:18:27.82,0:18:28.82,Default,,0000,0000,0000,,stores.
Dialogue: 0,0:18:28.82,0:18:30.40,Default,,0000,0000,0000,,He'd buy everything the cheapest he could,\Nin the middle of the night.
Dialogue: 0,0:18:30.40,0:18:31.87,Default,,0000,0000,0000,,He'd go to other people's stores.
Dialogue: 0,0:18:31.87,0:18:33.84,Default,,0000,0000,0000,,Whatever was working, he figured out.
Dialogue: 0,0:18:33.84,0:18:34.92,Default,,0000,0000,0000,,Success leaves clues.
Dialogue: 0,0:18:34.92,0:18:37.20,Default,,0000,0000,0000,,He came back and did it in his store.
Dialogue: 0,0:18:37.20,0:18:40.70,Default,,0000,0000,0000,,Whatever was working in any store, in any\Ncompetitor, anywhere he could do it, he did
Dialogue: 0,0:18:40.70,0:18:41.70,Default,,0000,0000,0000,,it.
Dialogue: 0,0:18:41.70,0:18:47.16,Default,,0000,0000,0000,,He figured out how to maximize the little\Nresources he had, his 20,000; built 78 stores.
Dialogue: 0,0:18:47.16,0:18:50.26,Default,,0000,0000,0000,,If you read any of the people following him\N- the company had gone public in that year
Dialogue: 0,0:18:50.26,0:18:53.26,Default,,0000,0000,0000,,- they're all saying, "This is it.
Dialogue: 0,0:18:53.26,0:18:55.57,Default,,0000,0000,0000,,He's maximized his resources."
Dialogue: 0,0:18:55.57,0:18:57.68,Default,,0000,0000,0000,,He only had so much money.
Dialogue: 0,0:18:57.68,0:19:00.08,Default,,0000,0000,0000,,There are only so many cities that are going\Nto appeal to this "discounting" mentality;
Dialogue: 0,0:19:00.08,0:19:01.08,Default,,0000,0000,0000,,right?
Dialogue: 0,0:19:01.08,0:19:02.40,Default,,0000,0000,0000,,This is it.
Dialogue: 0,0:19:02.40,0:19:06.76,Default,,0000,0000,0000,,This is all he can do, and the word on Wall\NStreet was "sell."
Dialogue: 0,0:19:06.76,0:19:11.82,Default,,0000,0000,0000,,Now, what's interesting is, at that time,\Nyou look at Sears and Kmart, and they were
Dialogue: 0,0:19:11.82,0:19:18.16,Default,,0000,0000,0000,,gargantuan companies, weren't they; 20, 30,\N40, 50 times, 100 times his size or more,
Dialogue: 0,0:19:18.16,0:19:19.16,Default,,0000,0000,0000,,probably?
Dialogue: 0,0:19:19.16,0:19:21.85,Default,,0000,0000,0000,,At that time, they were the leaders, and they\Nknew what was going to happen.
Dialogue: 0,0:19:21.85,0:19:24.41,Default,,0000,0000,0000,,Did things change; yes or no?
Dialogue: 0,0:19:24.41,0:19:26.94,Default,,0000,0000,0000,,Did he suddenly get mass amounts of capital?
Dialogue: 0,0:19:26.94,0:19:27.94,Default,,0000,0000,0000,,No.
Dialogue: 0,0:19:27.94,0:19:29.50,Default,,0000,0000,0000,,Here's what they didn't understand?
Dialogue: 0,0:19:29.50,0:19:33.75,Default,,0000,0000,0000,,Sam Walton, now, or the Walton organization,\NWalmart, is the most successful retailing
Dialogue: 0,0:19:33.75,0:19:34.85,Default,,0000,0000,0000,,operation on Earth.
Dialogue: 0,0:19:34.85,0:19:38.43,Default,,0000,0000,0000,,When you talk about Bill Gates being the richest\Nman in the world, that's only true because
Dialogue: 0,0:19:38.43,0:19:42.33,Default,,0000,0000,0000,,Sam's fortune is divided amongst a bunch of\Ndifferent family members.
Dialogue: 0,0:19:42.33,0:19:45.75,Default,,0000,0000,0000,,You put them together, they dwarf Bill Gates.
Dialogue: 0,0:19:45.75,0:19:46.75,Default,,0000,0000,0000,,Sam Walton did this.
Dialogue: 0,0:19:46.75,0:19:47.75,Default,,0000,0000,0000,,How did he do it?
Dialogue: 0,0:19:47.75,0:19:52.37,Default,,0000,0000,0000,,What people underestimated is that this guy\Ncould go to 4,400 stores, do 250 billion.
Dialogue: 0,0:19:52.37,0:19:54.01,Default,,0000,0000,0000,,Where is Kmart today?
Dialogue: 0,0:19:54.01,0:19:55.24,Default,,0000,0000,0000,,They've been shrinking.
Dialogue: 0,0:19:55.24,0:20:00.76,Default,,0000,0000,0000,,All of them have been shrinking, and he is\Nthe dominant force on Earth.
Dialogue: 0,0:20:00.76,0:20:05.68,Default,,0000,0000,0000,,Here's the thing he understood; resources\Nare interesting, but the ultimate resources
Dialogue: 0,0:20:05.68,0:20:09.11,Default,,0000,0000,0000,,are the feelings of emotion that make you\Nresourceful.
Dialogue: 0,0:20:09.11,0:20:13.09,Default,,0000,0000,0000,,Think of it this way; resourcefulness is the\Nultimate resource.
Dialogue: 0,0:20:13.09,0:20:14.100,Default,,0000,0000,0000,,What do I mean?
Dialogue: 0,0:20:14.100,0:20:17.44,Default,,0000,0000,0000,,What are the emotions that make all this possible?
Dialogue: 0,0:20:17.44,0:20:21.74,Default,,0000,0000,0000,,What's the fuel that takes an idea from being\Nin your head, where you, intellectually, know
Dialogue: 0,0:20:21.74,0:20:22.74,Default,,0000,0000,0000,,what to do?
Dialogue: 0,0:20:22.74,0:20:26.25,Default,,0000,0000,0000,,How many have had an idea, for example, it\Nwas a great idea; you're excited about it,
Dialogue: 0,0:20:26.25,0:20:27.56,Default,,0000,0000,0000,,and then you didn't do anything?
Dialogue: 0,0:20:27.56,0:20:29.29,Default,,0000,0000,0000,,Then, one day, there you saw it, on the shelf.
Dialogue: 0,0:20:29.29,0:20:30.29,Default,,0000,0000,0000,,You saw it somewhere.
Dialogue: 0,0:20:30.29,0:20:31.29,Default,,0000,0000,0000,,Someone stole your idea.
Dialogue: 0,0:20:31.29,0:20:32.29,Default,,0000,0000,0000,,How many have had this happen?
Dialogue: 0,0:20:32.29,0:20:33.29,Default,,0000,0000,0000,,Say "Aye"?
Dialogue: 0,0:20:33.29,0:20:34.87,Default,,0000,0000,0000,,[audience says "aye"] The only difference\Nbetween you and that person was not that they
Dialogue: 0,0:20:34.87,0:20:35.87,Default,,0000,0000,0000,,had more resources.
Dialogue: 0,0:20:35.87,0:20:38.47,Default,,0000,0000,0000,,They were more resourceful.
Dialogue: 0,0:20:38.47,0:20:41.37,Default,,0000,0000,0000,,Success and failure are not giant events.
Dialogue: 0,0:20:41.37,0:20:42.81,Default,,0000,0000,0000,,They don't just show up.
Dialogue: 0,0:20:42.81,0:20:45.100,Default,,0000,0000,0000,,You don't just suddenly became successful\Nor suddenly have this cataclysmic event that
Dialogue: 0,0:20:45.100,0:20:46.100,Default,,0000,0000,0000,,makes you fail.
Dialogue: 0,0:20:46.100,0:20:51.53,Default,,0000,0000,0000,,It may look that way, but failure comes from\Nall the little things.
Dialogue: 0,0:20:51.53,0:20:53.78,Default,,0000,0000,0000,,It's failure to make the call.
Dialogue: 0,0:20:53.78,0:20:56.46,Default,,0000,0000,0000,,It's failure to check the books.
Dialogue: 0,0:20:56.46,0:20:58.85,Default,,0000,0000,0000,,It's failure to say "I'm sorry."
Dialogue: 0,0:20:58.85,0:21:03.12,Default,,0000,0000,0000,,It's failure to push yourself to do things,\Nphysically, that you don't want to do.
Dialogue: 0,0:21:03.12,0:21:07.09,Default,,0000,0000,0000,,All those little failures, day after day,\Ncome together until, one day, some cataclysmic
Dialogue: 0,0:21:07.09,0:21:08.37,Default,,0000,0000,0000,,event happens, and you blame that.
Dialogue: 0,0:21:08.37,0:21:11.05,Default,,0000,0000,0000,,That event happened because you missed all\Nthe little stuff.
Dialogue: 0,0:21:11.05,0:21:12.93,Default,,0000,0000,0000,,Do you agree with me?
Dialogue: 0,0:21:12.93,0:21:15.78,Default,,0000,0000,0000,,Success, by the way, is not some overnight\Nevent.
Dialogue: 0,0:21:15.78,0:21:17.83,Default,,0000,0000,0000,,It's all these little things.
Dialogue: 0,0:21:17.83,0:21:19.46,Default,,0000,0000,0000,,Success is having a vision.
Dialogue: 0,0:21:19.46,0:21:21.12,Default,,0000,0000,0000,,Success is making it compelling.
Dialogue: 0,0:21:21.12,0:21:25.17,Default,,0000,0000,0000,,Success is really seeing it and feeling it,\Nevery day, with strong enough reasons.
Dialogue: 0,0:21:25.17,0:21:29.45,Default,,0000,0000,0000,,Success is feeling the sense that "I'm here\Nto grow, and I'm here to give something to
Dialogue: 0,0:21:29.45,0:21:31.38,Default,,0000,0000,0000,,the world, more than just myself."
Dialogue: 0,0:21:31.38,0:21:34.51,Default,,0000,0000,0000,,All the little stuff, that's where success\Ncomes from.
Dialogue: 0,0:21:34.51,0:21:37.97,Default,,0000,0000,0000,,In business, it comes from delivering more\Nthan anybody could imagine.
Dialogue: 0,0:21:37.97,0:21:40.73,Default,,0000,0000,0000,,All those little things add up, and people\Ngo, "Wow.
Dialogue: 0,0:21:40.73,0:21:42.19,Default,,0000,0000,0000,,That's who I want to do business with."
Dialogue: 0,0:21:42.19,0:21:44.91,Default,,0000,0000,0000,,It's true in any area of your life.
Dialogue: 0,0:21:44.91,0:21:45.91,Default,,0000,0000,0000,,Leverage is critical.
Dialogue: 0,0:21:45.91,0:21:48.43,Default,,0000,0000,0000,,You know how I get so much done?
Dialogue: 0,0:21:48.43,0:21:51.56,Default,,0000,0000,0000,,Because I don't just get it done.
Dialogue: 0,0:21:51.56,0:21:52.56,Default,,0000,0000,0000,,I know the outcome.
Dialogue: 0,0:21:52.56,0:21:56.30,Default,,0000,0000,0000,,I know the purpose, and I look for leverage.
Dialogue: 0,0:21:56.30,0:21:57.57,Default,,0000,0000,0000,,Leverage is different than delegation.
Dialogue: 0,0:21:57.57,0:21:59.89,Default,,0000,0000,0000,,What's the problem with delegation?
Dialogue: 0,0:21:59.89,0:22:02.71,Default,,0000,0000,0000,,Delegation is you have all that needs to be\Ndone, so you give it to someone else.
Dialogue: 0,0:22:02.71,0:22:07.64,Default,,0000,0000,0000,,You tell them what needs to be done, and when\Nthey don't do it, you're pissed off.
Dialogue: 0,0:22:07.64,0:22:12.52,Default,,0000,0000,0000,,Leverage says, "I can move the biggest boulder\Nin the world, with a little bit of effort.
Dialogue: 0,0:22:12.52,0:22:16.56,Default,,0000,0000,0000,,I have something I can do it with, but I'm\Nstill part of it."
Dialogue: 0,0:22:16.56,0:22:19.32,Default,,0000,0000,0000,,Leverage is, if I'm going to leverage something\Nhere with Tom, I'm going to make sure Tom
Dialogue: 0,0:22:19.32,0:22:21.49,Default,,0000,0000,0000,,understands the what?
Dialogue: 0,0:22:21.49,0:22:22.49,Default,,0000,0000,0000,,The outcome.
Dialogue: 0,0:22:22.49,0:22:23.49,Default,,0000,0000,0000,,I want to make sure Tom understands the...?
Dialogue: 0,0:22:23.49,0:22:26.70,Default,,0000,0000,0000,,The purpose, the why and the action.
Dialogue: 0,0:22:26.70,0:22:29.62,Default,,0000,0000,0000,,I might say to Tom, "If you can get this done\Nwithout this action or better action, go for
Dialogue: 0,0:22:29.62,0:22:32.66,Default,,0000,0000,0000,,it, baby, and I want to talk to you on this\Ndate.
Dialogue: 0,0:22:32.66,0:22:37.56,Default,,0000,0000,0000,,We have to promise that we're going to check\Nin before it's needed, so there are no surprises.
Dialogue: 0,0:22:37.56,0:22:41.31,Default,,0000,0000,0000,,If you're having problems, Tom, come back\Nto me because we're partners on this."
Dialogue: 0,0:22:41.31,0:22:43.14,Default,,0000,0000,0000,,That, I call "leverage."
Dialogue: 0,0:22:43.14,0:22:44.70,Default,,0000,0000,0000,,You know what I do when I have no time?
Dialogue: 0,0:22:44.70,0:22:45.70,Default,,0000,0000,0000,,There is time.
Dialogue: 0,0:22:45.70,0:22:46.70,Default,,0000,0000,0000,,I just have to leverage it.
Dialogue: 0,0:22:46.70,0:22:47.70,Default,,0000,0000,0000,,You know what I'm saying?
Dialogue: 0,0:22:47.70,0:22:48.70,Default,,0000,0000,0000,,You say, "I have no one to leverage it, too."
Dialogue: 0,0:22:48.70,0:22:49.70,Default,,0000,0000,0000,,Shane, over here, right?
Dialogue: 0,0:22:49.70,0:22:52.97,Default,,0000,0000,0000,,I have all the stuff he wants to do; can't\Nleverage it.
Dialogue: 0,0:22:52.97,0:22:55.07,Default,,0000,0000,0000,,Shane's answer was hire somebody.
Dialogue: 0,0:22:55.07,0:23:00.12,Default,,0000,0000,0000,,Then he thinks about what it's going to take,\Nand goes, "$125,000, I can't do that now."
Dialogue: 0,0:23:00.12,0:23:02.65,Default,,0000,0000,0000,,He's getting caught up in one way to get the\Noutcome.
Dialogue: 0,0:23:02.65,0:23:03.65,Default,,0000,0000,0000,,Leverage.
Dialogue: 0,0:23:03.65,0:23:09.44,Default,,0000,0000,0000,,He goes through his list, and goes, "What\Nif I go someone to do 20% of this stuff?
Dialogue: 0,0:23:09.44,0:23:11.37,Default,,0000,0000,0000,,I could spend 20 grand to get that much freedom.
Dialogue: 0,0:23:11.37,0:23:13.19,Default,,0000,0000,0000,,I could pay for it times 10."
Dialogue: 0,0:23:13.19,0:23:14.19,Default,,0000,0000,0000,,Hmm.
Dialogue: 0,0:23:14.19,0:23:17.55,Default,,0000,0000,0000,,If I'm really productive, my productivity\Nshould enhance the world.
Dialogue: 0,0:23:17.55,0:23:21.18,Default,,0000,0000,0000,,Not only in my clients and customers; but\Nit should provide jobs for other people.
Dialogue: 0,0:23:21.18,0:23:24.22,Default,,0000,0000,0000,,If there's anything you hate to do, it's because\Nyou're either ineffective at it or you don't
Dialogue: 0,0:23:24.22,0:23:27.04,Default,,0000,0000,0000,,think it's very important, but it is urgent.
Dialogue: 0,0:23:27.04,0:23:32.21,Default,,0000,0000,0000,,You need to hire somebody for those things,\Nand ideally, somebody who loves that job.
Dialogue: 0,0:23:32.21,0:23:35.62,Default,,0000,0000,0000,,You're never going to grow when your time\Nis eaten up for activities that aren't that
Dialogue: 0,0:23:35.62,0:23:36.62,Default,,0000,0000,0000,,important.
Dialogue: 0,0:23:36.62,0:23:40.35,Default,,0000,0000,0000,,Activity without high levels of purpose is\Nthe drain of your fortune.
Dialogue: 0,0:23:40.35,0:23:41.35,Default,,0000,0000,0000,,Do it now.
Dialogue: 0,0:23:41.35,0:23:45.49,Default,,0000,0000,0000,,If you can't get it all now, do a part of\Nit now.
Dialogue: 0,0:23:45.49,0:23:47.94,Default,,0000,0000,0000,,Leverage is power.
Dialogue: 0,0:23:47.94,0:23:49.40,Default,,0000,0000,0000,,Leverage is ultimate power.
Dialogue: 0,0:23:49.40,0:23:52.53,Default,,0000,0000,0000,,Here's what I've created for me life, and\Nanyone I know has succeeded.
Dialogue: 0,0:23:52.53,0:23:59.55,Default,,0000,0000,0000,,I'm a 17-year-old kid from Mezuzah, California,\Nwith no real education, other than self-education;
Dialogue: 0,0:23:59.55,0:24:07.66,Default,,0000,0000,0000,,with no background; with parents that did\Ntheir best, all of them; with no money.
Dialogue: 0,0:24:07.66,0:24:08.72,Default,,0000,0000,0000,,I did one thing.
Dialogue: 0,0:24:08.72,0:24:11.88,Default,,0000,0000,0000,,I love people, and I had a enormous banana\N[sp?
Dialogue: 0,0:24:11.88,0:24:13.15,Default,,0000,0000,0000,,0:24:10.8] made upon myself.
Dialogue: 0,0:24:13.15,0:24:18.38,Default,,0000,0000,0000,,I sculpted my mind and my emotions to get\Nme to do whatever it would take to achieve
Dialogue: 0,0:24:18.38,0:24:23.11,Default,,0000,0000,0000,,and to contribute, but to do that, I did it\Nby using my body and changing my focus.
Dialogue: 0,0:24:23.11,0:24:29.31,Default,,0000,0000,0000,,I did it by putting myself in a peak physiology\Nand using what I called "incantations."
Dialogue: 0,0:24:29.31,0:24:32.42,Default,,0000,0000,0000,,Can you train yourself to believe something;\Nyes or no?
Dialogue: 0,0:24:32.42,0:24:33.64,Default,,0000,0000,0000,,[audience says "yes"] Absolutely.
Dialogue: 0,0:24:33.64,0:24:37.56,Default,,0000,0000,0000,,How many of you ever made the fatal mistake\Nof going to Disneyland or Disney World, and
Dialogue: 0,0:24:37.56,0:24:41.48,Default,,0000,0000,0000,,while you're there, made the fatal mistake\Nof going to a ride called It's a Small World
Dialogue: 0,0:24:41.48,0:24:42.89,Default,,0000,0000,0000,,After All?
Dialogue: 0,0:24:42.89,0:24:47.27,Default,,0000,0000,0000,,[laughter] What happens for about a week after\Nyou're out of that damn place?
Dialogue: 0,0:24:47.27,0:24:51.04,Default,,0000,0000,0000,,You're still singing this thing in your head,\Nin 24 languages; right?
Dialogue: 0,0:24:51.04,0:24:52.46,Default,,0000,0000,0000,,Well, let me tell you something.
Dialogue: 0,0:24:52.46,0:24:55.31,Default,,0000,0000,0000,,How many of you have things, when you want\Nto go achieve them, and this part of your
Dialogue: 0,0:24:55.31,0:24:57.27,Default,,0000,0000,0000,,voice goes, "It's not going to happen" or\N"Forget it"?
Dialogue: 0,0:24:57.27,0:25:00.50,Default,,0000,0000,0000,,How many have a voice that sometimes interrupts\Nthat good pattern?
Dialogue: 0,0:25:00.50,0:25:05.37,Default,,0000,0000,0000,,Say "Aye." [audience says "aye"] What you\Nwant to do is train a new one.
Dialogue: 0,0:25:05.37,0:25:09.41,Default,,0000,0000,0000,,Starting when I was 17, I started doing incantations,\Nnot affirmations.
Dialogue: 0,0:25:09.41,0:25:12.27,Default,,0000,0000,0000,,Affirmation, you go, "I'm happy.
Dialogue: 0,0:25:12.27,0:25:13.41,Default,,0000,0000,0000,,I'm happy.
Dialogue: 0,0:25:13.41,0:25:14.56,Default,,0000,0000,0000,,I'm happy."
Dialogue: 0,0:25:14.56,0:25:15.56,Default,,0000,0000,0000,,What's the problem?
Dialogue: 0,0:25:15.56,0:25:16.79,Default,,0000,0000,0000,,You haven't changed your what?
Dialogue: 0,0:25:16.79,0:25:18.33,Default,,0000,0000,0000,,Your what?
Dialogue: 0,0:25:18.33,0:25:19.33,Default,,0000,0000,0000,,Physiology.
Dialogue: 0,0:25:19.33,0:25:22.05,Default,,0000,0000,0000,,If you don't change your physiology, you won't\Nget anything.
Dialogue: 0,0:25:22.05,0:25:26.56,Default,,0000,0000,0000,,An incantation is not only you speak it, but\Nyou embody what you're saying with all the
Dialogue: 0,0:25:26.56,0:25:27.73,Default,,0000,0000,0000,,intensity you can.
Dialogue: 0,0:25:27.73,0:25:30.57,Default,,0000,0000,0000,,You do it with another repetitions that it\Nsticks in your head.
Dialogue: 0,0:25:30.57,0:25:33.99,Default,,0000,0000,0000,,Like It's a Small World Now, the conversation\Nin your head is always the same, and it gives
Dialogue: 0,0:25:33.99,0:25:35.66,Default,,0000,0000,0000,,you want you want.
Dialogue: 0,0:25:35.66,0:25:38.75,Default,,0000,0000,0000,,Use your body and your voice.
Dialogue: 0,0:25:38.75,0:25:40.38,Default,,0000,0000,0000,,Seventeen years ago, I started doing things.
Dialogue: 0,0:25:40.38,0:25:44.38,Default,,0000,0000,0000,,I was working for Jim Rohn, the speaker, and\NI was 17 years old.
Dialogue: 0,0:25:44.38,0:25:48.02,Default,,0000,0000,0000,,I had long hair; minestrone soup acne on my\Nface.
Dialogue: 0,0:25:48.02,0:25:52.00,Default,,0000,0000,0000,,I was trying to call on Bear Stearns-type\Nof people and convince them why they should
Dialogue: 0,0:25:52.00,0:25:54.37,Default,,0000,0000,0000,,go to this man's seminar and be more successful.
Dialogue: 0,0:25:54.37,0:25:58.78,Default,,0000,0000,0000,,I was driving a 1968 Volkswagen that I had\Nearned at $40 a week, as a janitor.
Dialogue: 0,0:25:58.78,0:26:03.49,Default,,0000,0000,0000,,The only way I did it was park far from the\Nbuilding and then go in.
Dialogue: 0,0:26:03.49,0:26:04.68,Default,,0000,0000,0000,,I loved people, and I believed.
Dialogue: 0,0:26:04.68,0:26:09.24,Default,,0000,0000,0000,,When I put myself in state, I was able to\Ninfluence people that were far more successful
Dialogue: 0,0:26:09.24,0:26:10.24,Default,,0000,0000,0000,,than I was at the time.
Dialogue: 0,0:26:10.24,0:26:15.35,Default,,0000,0000,0000,,I will do something that I still do backstage\Nand I've done for 23 years because I don't
Dialogue: 0,0:26:15.35,0:26:16.65,Default,,0000,0000,0000,,hope I'm going to be in good state.
Dialogue: 0,0:26:16.65,0:26:19.26,Default,,0000,0000,0000,,I demand it, so I do an incantation.
Dialogue: 0,0:26:19.26,0:26:23.61,Default,,0000,0000,0000,,Using my whole body, I'd say, "I no command\Nmy subconscious mind to direct me in helping
Dialogue: 0,0:26:23.61,0:26:27.89,Default,,0000,0000,0000,,as many people as possible today, to better\Ntheir lives, by giving me the strength, the
Dialogue: 0,0:26:27.89,0:26:32.17,Default,,0000,0000,0000,,emotion, the persuasion, the humor, the brevity,\Nwhatever it takes to show these people and
Dialogue: 0,0:26:32.17,0:26:34.56,Default,,0000,0000,0000,,get these people to change their lives now."
Dialogue: 0,0:26:34.56,0:26:40.04,Default,,0000,0000,0000,,I would that, literally, driving in my Volkswagen\Nto a meeting, in LA, on a freeway for 40 minutes.
Dialogue: 0,0:26:40.04,0:26:41.04,Default,,0000,0000,0000,,People would look.
Dialogue: 0,0:26:41.04,0:26:43.99,Default,,0000,0000,0000,,I'm screaming at the top of my lungs, and\Nthey're going, "I know he's a serial killer.
Dialogue: 0,0:26:43.99,0:26:45.81,Default,,0000,0000,0000,,I know he is."
Dialogue: 0,0:26:45.81,0:26:47.83,Default,,0000,0000,0000,,By the time I entered that room...
Dialogue: 0,0:26:47.83,0:26:54.55,Default,,0000,0000,0000,,When two people meet, if there is rapport,\Nthe person who is most certain will always
Dialogue: 0,0:26:54.55,0:26:57.25,Default,,0000,0000,0000,,influence the other person, and I was totally\Ncertain.
Dialogue: 0,0:26:57.25,0:26:59.97,Default,,0000,0000,0000,,They were trying to get revved up to certainty.
Dialogue: 0,0:26:59.97,0:27:01.95,Default,,0000,0000,0000,,Do you agree with this; yes or no?
Dialogue: 0,0:27:01.95,0:27:03.54,Default,,0000,0000,0000,,[audience says "Yes"]\NI'd do another one because I was poor.
Dialogue: 0,0:27:03.54,0:27:05.06,Default,,0000,0000,0000,,I had to change my mindset.
Dialogue: 0,0:27:05.06,0:27:07.45,Default,,0000,0000,0000,,I kept doing things, but I never got beyond\Nit.
Dialogue: 0,0:27:07.45,0:27:09.99,Default,,0000,0000,0000,,I'd say, "God's wealth is circulating in my\Nlife.
Dialogue: 0,0:27:09.99,0:27:13.12,Default,,0000,0000,0000,,His wealth flows to me, in avalanches of abundance.
Dialogue: 0,0:27:13.12,0:27:17.75,Default,,0000,0000,0000,,All my needs, desires and goals are met instantaneously\Nby infinite intelligence.
Dialogue: 0,0:27:17.75,0:27:21.20,Default,,0000,0000,0000,,For I am one with God, and God is everything."
Dialogue: 0,0:27:21.20,0:27:23.50,Default,,0000,0000,0000,,I would imagine the abundance in my life,\Nand I would feel so grateful.
Dialogue: 0,0:27:23.50,0:27:27.67,Default,,0000,0000,0000,,A year later, I went from making $38,000 a\Nyear to making a million dollars a year, in
Dialogue: 0,0:27:27.67,0:27:28.67,Default,,0000,0000,0000,,one year.
Dialogue: 0,0:27:28.67,0:27:29.82,Default,,0000,0000,0000,,Evan Carmichael:\NThank you so much for watching.
Dialogue: 0,0:27:29.82,0:27:34.64,Default,,0000,0000,0000,,I made this video because Subash Limbu and\Nmy cameraman, Jason, asked me to.
Dialogue: 0,0:27:34.64,0:27:39.38,Default,,0000,0000,0000,,If there is a famous entrepreneur that you\Nwant me to profile next, leave it in the comments
Dialogue: 0,0:27:39.38,0:27:41.34,Default,,0000,0000,0000,,below, and I'll see what I can do.
Dialogue: 0,0:27:41.34,0:27:46.72,Default,,0000,0000,0000,,I'd also love to know which of Tony Robbins\Ntop 10 rules was the most impactful on you.
Dialogue: 0,0:27:46.72,0:27:48.98,Default,,0000,0000,0000,,Leave it in the comments, and I'll join the\Ndiscussion.
Dialogue: 0,0:27:48.98,0:27:50.29,Default,,0000,0000,0000,,Thank you so much for watching.
Dialogue: 0,0:27:50.29,0:27:53.64,Default,,0000,0000,0000,,Continue to believe, and I'll see you soon.
Dialogue: 0,0:27:53.64,0:27:56.11,Default,,0000,0000,0000,,BONUS\NTony Robbins:
Dialogue: 0,0:27:56.11,0:28:01.64,Default,,0000,0000,0000,,There's a man named Ken Blanchard who wrote\Nthose books called The One Minute Manager
Dialogue: 0,0:28:01.64,0:28:02.64,Default,,0000,0000,0000,,books.
Dialogue: 0,0:28:02.64,0:28:04.24,Default,,0000,0000,0000,,He said something very early in my life.
Dialogue: 0,0:28:04.24,0:28:08.35,Default,,0000,0000,0000,,He said, "Tony," he said, "A business will\Nalways consume whatever's available."
Dialogue: 0,0:28:08.35,0:28:10.90,Default,,0000,0000,0000,,And, he said, "I see you're coming out with\Nyour first book."
Dialogue: 0,0:28:10.90,0:28:13.50,Default,,0000,0000,0000,,I was 24, it was Unlimited Power, and he goes,\N"You're coming out with this book, I think
Dialogue: 0,0:28:13.50,0:28:15.80,Default,,0000,0000,0000,,it's going to be a big success.
Dialogue: 0,0:28:15.80,0:28:18.49,Default,,0000,0000,0000,,Do not put that money in your business.
Dialogue: 0,0:28:18.49,0:28:22.37,Default,,0000,0000,0000,,Take that money and put it into a separate\Ninvestment account that nobody else touches.
Dialogue: 0,0:28:22.37,0:28:25.54,Default,,0000,0000,0000,,He said, I'm telling you the business will\Nget all the benefit of all the media, of all
Dialogue: 0,0:28:25.54,0:28:28.62,Default,,0000,0000,0000,,the things that come to it, but the actual\Ndollars of that should stay out."
Dialogue: 0,0:28:28.62,0:28:30.66,Default,,0000,0000,0000,,He said the same thing when I had an infomercial.
Dialogue: 0,0:28:30.66,0:28:31.66,Default,,0000,0000,0000,,He said, "Take that money and put it aside."
Dialogue: 0,0:28:31.66,0:28:35.96,Default,,0000,0000,0000,,Well it was one of the best pieces of advice\NI'd ever gotten in my entire life because
Dialogue: 0,0:28:35.96,0:28:39.71,Default,,0000,0000,0000,,I put it aside and there were times when that\Nmoney was needed.
Dialogue: 0,0:28:39.71,0:28:43.100,Default,,0000,0000,0000,,But, I was like putting it in a chapel, it\Nwas like putting it where it was sacred money
Dialogue: 0,0:28:43.100,0:28:45.85,Default,,0000,0000,0000,,and it was not going to be touched.
Dialogue: 0,0:28:45.85,0:28:49.26,Default,,0000,0000,0000,,If someone came along and said, "You have\Nno money for your business, but guess what
Dialogue: 0,0:28:49.26,0:28:52.22,Default,,0000,0000,0000,,Obama just raised the taxes 20% more for your\Nbusiness."
Dialogue: 0,0:28:52.22,0:28:56.04,Default,,0000,0000,0000,,You'd scream, you'd yell, you'd be upset and\Nyou'd pay it.
Dialogue: 0,0:28:56.04,0:28:59.20,Default,,0000,0000,0000,,So, why not put your family first?
Dialogue: 0,0:28:59.20,0:29:03.28,Default,,0000,0000,0000,,Why not have a portion of what you own, or\Nwhat you earn, I should say, for yours to
Dialogue: 0,0:29:03.28,0:29:04.28,Default,,0000,0000,0000,,keep.
Dialogue: 0,0:29:04.28,0:29:08.92,Default,,0000,0000,0000,,It doesn't go to Kate Spade, it doesn't go\Nto Wall Street, it goes to your family.
Dialogue: 0,0:29:08.92,0:29:10.99,Default,,0000,0000,0000,,The way you do that is you tax yourself, it's\Na wealth tax.
Dialogue: 0,0:29:10.99,0:29:12.40,Default,,0000,0000,0000,,You go, "That's my freedom fund."
Dialogue: 0,0:29:12.40,0:29:13.71,Default,,0000,0000,0000,,It comes off the top.
Dialogue: 0,0:29:13.71,0:29:17.15,Default,,0000,0000,0000,,The secret is automate it so you don't see\Nit, that's really the most important thing.
Dialogue: 0,0:29:17.15,0:29:20.65,Default,,0000,0000,0000,,Very often you're getting what you're asking\Nfor you're just not aware of how general you're
Dialogue: 0,0:29:20.65,0:29:21.98,Default,,0000,0000,0000,,asking.
Dialogue: 0,0:29:21.98,0:29:23.26,Default,,0000,0000,0000,,Clarity is power.
Dialogue: 0,0:29:23.26,0:29:26.85,Default,,0000,0000,0000,,The more clear you are about exactly what\Nit is you want, the more your brain knows
Dialogue: 0,0:29:26.85,0:29:27.100,Default,,0000,0000,0000,,how to get there.
Dialogue: 0,0:29:27.100,0:29:30.42,Default,,0000,0000,0000,,Your brain is a servomechanism.
Dialogue: 0,0:29:30.42,0:29:31.42,Default,,0000,0000,0000,,It's like a bomb.
Dialogue: 0,0:29:31.42,0:29:35.12,Default,,0000,0000,0000,,Those bombs, those missiles, they have a servomechanism,\Nso if the target moves, it knows what the
Dialogue: 0,0:29:35.12,0:29:37.23,Default,,0000,0000,0000,,target is and it follows it.
Dialogue: 0,0:29:37.23,0:29:40.51,Default,,0000,0000,0000,,Your brain, when you condition it, knows exactly\Nwhat to go for and it will find a way to get
Dialogue: 0,0:29:40.51,0:29:41.51,Default,,0000,0000,0000,,there.
Dialogue: 0,0:29:41.51,0:29:45.11,Default,,0000,0000,0000,,Did you ever buy a certain outfit or a certain\Ncar and suddenly see that car or outfit everywhere?
Dialogue: 0,0:29:45.11,0:29:47.37,Default,,0000,0000,0000,,How many of you have had that experience?
Dialogue: 0,0:29:47.37,0:29:48.37,Default,,0000,0000,0000,,Say, "I".
Dialogue: 0,0:29:48.37,0:29:49.54,Default,,0000,0000,0000,,How come that car or outfit is everywhere?
Dialogue: 0,0:29:49.54,0:29:53.37,Default,,0000,0000,0000,,It always was everywhere, but now you notice\Nit and the reason is because there's a part
Dialogue: 0,0:29:53.37,0:29:56.27,Default,,0000,0000,0000,,of your brain called the reticular activating\Nsystem, the RAS.
Dialogue: 0,0:29:56.27,0:30:00.55,Default,,0000,0000,0000,,That part of your brain determines what you\Nnotice and what you don't notice.
Dialogue: 0,0:30:00.55,0:30:03.14,Default,,0000,0000,0000,,Your brain spends most of its time trying\Nto make sure you don't notice because you'll
Dialogue: 0,0:30:03.14,0:30:05.07,Default,,0000,0000,0000,,go crazy if you notice everything.
Dialogue: 0,0:30:05.07,0:30:09.99,Default,,0000,0000,0000,,But, when you decide what's most important\Nto you, your brain goes after it.
Dialogue: 0,0:30:09.99,0:30:13.48,Default,,0000,0000,0000,,Everyone I know who's successful, builds what\NI call an RPM plan.
Dialogue: 0,0:30:13.48,0:30:17.55,Default,,0000,0000,0000,,RPM is built on the metaphor that the way\Nto get from where you are to where you want
Dialogue: 0,0:30:17.55,0:30:21.11,Default,,0000,0000,0000,,to go the fastest is you've got to build power,\Nlike in a car, RPMs.
Dialogue: 0,0:30:21.11,0:30:25.75,Default,,0000,0000,0000,,The "R" stands for, they know the result in\Nthe rafter, they know what they want precisely.
Dialogue: 0,0:30:25.75,0:30:30.40,Default,,0000,0000,0000,,If you don't know exactly what you want or\Nif you let yourself get beyond that into something
Dialogue: 0,0:30:30.40,0:30:32.40,Default,,0000,0000,0000,,general, you're not going to achieve it.
Dialogue: 0,0:30:32.40,0:30:33.40,Default,,0000,0000,0000,,Clarity is power.
Dialogue: 0,0:30:33.40,0:30:35.10,Default,,0000,0000,0000,,You've got to know the specific result you're\Nafter.
Dialogue: 0,0:30:35.10,0:30:36.10,Default,,0000,0000,0000,,What do you want.
Dialogue: 0,0:30:36.10,0:30:40.83,Default,,0000,0000,0000,,If you can't answer that question right now\Nin personal life, in your body, in your relationships,
Dialogue: 0,0:30:40.83,0:30:44.20,Default,,0000,0000,0000,,in your finances, in your spirituality, then\Nyou're not going to be as fulfilled as you
Dialogue: 0,0:30:44.20,0:30:45.20,Default,,0000,0000,0000,,want to be.
Dialogue: 0,0:30:45.20,0:30:46.80,Default,,0000,0000,0000,,Here's my assignment for you, if you want\None.
Dialogue: 0,0:30:46.80,0:30:50.64,Default,,0000,0000,0000,,If you want to go from conversation to some\Naction, here's a simple thing to do.
Dialogue: 0,0:30:50.64,0:30:53.47,Default,,0000,0000,0000,,What's an area in your life right now that\Nyou really want to improve?
Dialogue: 0,0:30:53.47,0:30:55.36,Default,,0000,0000,0000,,What's an area that's important to improve?
Dialogue: 0,0:30:55.36,0:30:57.40,Default,,0000,0000,0000,,If you're body's great, how about your career?
Dialogue: 0,0:30:57.40,0:30:59.85,Default,,0000,0000,0000,,If your career's great, how about your relationships?
Dialogue: 0,0:30:59.85,0:31:00.85,Default,,0000,0000,0000,,Intimate ones especially.
Dialogue: 0,0:31:00.85,0:31:01.85,Default,,0000,0000,0000,,Or, your kids.
Dialogue: 0,0:31:01.85,0:31:05.03,Default,,0000,0000,0000,,Or, your relationship with your creator, your\Nspiritual side of your life.
Dialogue: 0,0:31:05.03,0:31:07.64,Default,,0000,0000,0000,,Or, is it your finances.
Dialogue: 0,0:31:07.64,0:31:09.88,Default,,0000,0000,0000,,Figure an area that really matters, decide\Non that area.
Dialogue: 0,0:31:09.88,0:31:13.82,Default,,0000,0000,0000,,Number One: Write down what your life is like\Nin that area right now as specifically as
Dialogue: 0,0:31:13.82,0:31:14.82,Default,,0000,0000,0000,,possible.
Dialogue: 0,0:31:14.82,0:31:19.47,Default,,0000,0000,0000,,So, you might say, "Well I'm 13.5 pounds'\Noverweight.
Dialogue: 0,0:31:19.47,0:31:21.72,Default,,0000,0000,0000,,You know, whatever the weight is, whatever\Nthe situation is.
Dialogue: 0,0:31:21.72,0:31:25.64,Default,,0000,0000,0000,,Or, "My body fat's like this" or "I wake up\Nexhausted in the morning."
Dialogue: 0,0:31:25.64,0:31:29.14,Default,,0000,0000,0000,,And you write the truth of where you are right\Nnow, so you're real clear.
Dialogue: 0,0:31:29.14,0:31:31.03,Default,,0000,0000,0000,,Or, I'm not in a relationship.
Dialogue: 0,0:31:31.03,0:31:33.59,Default,,0000,0000,0000,,I say I want a relationship, but I'm not in\None.
Dialogue: 0,0:31:33.59,0:31:37.76,Default,,0000,0000,0000,,I don't seem to find them; all the good ones\Nseem to be gone is my belief.
Dialogue: 0,0:31:37.76,0:31:40.02,Default,,0000,0000,0000,,I really do want one, but I don't have it.
Dialogue: 0,0:31:40.02,0:31:44.27,Default,,0000,0000,0000,,Whatever your definition is, "I'm in a relationship\Nand God I wish I wasn't in a relationship.
Dialogue: 0,0:31:44.27,0:31:45.58,Default,,0000,0000,0000,,I'm planning my escape."
Dialogue: 0,0:31:45.58,0:31:46.58,Default,,0000,0000,0000,,Wherever you are.
Dialogue: 0,0:31:46.58,0:31:51.17,Default,,0000,0000,0000,,Or, "I have a wonderful relationship, we love\Neach other, but there just isn't enough passion."
Dialogue: 0,0:31:51.17,0:31:52.61,Default,,0000,0000,0000,,Just write the truth of where you are.
Dialogue: 0,0:31:52.61,0:31:55.92,Default,,0000,0000,0000,,The area you want to change, but write how\Nit is.
Dialogue: 0,0:31:55.92,0:31:59.83,Default,,0000,0000,0000,,The Second Step is, and this is where you've\Ngot to be really honest with yourself, what
Dialogue: 0,0:31:59.83,0:32:02.68,Default,,0000,0000,0000,,are the rituals that have put there?
Dialogue: 0,0:32:02.68,0:32:06.25,Default,,0000,0000,0000,,Because, whatever results you're getting,\Neven if you don't like the results, there
Dialogue: 0,0:32:06.25,0:32:08.71,Default,,0000,0000,0000,,are some rituals that are putting you in that\Nplace.
Dialogue: 0,0:32:08.71,0:32:12.56,Default,,0000,0000,0000,,There are some rituals of what you eat or\Ndon't eat, how you move or don't move, how
Dialogue: 0,0:32:12.56,0:32:13.98,Default,,0000,0000,0000,,you sleep or don't sleep.
Dialogue: 0,0:32:13.98,0:32:20.61,Default,,0000,0000,0000,,There are some rituals in the lack of variety\Nor spice or energy or focus in an area.
Dialogue: 0,0:32:20.61,0:32:24.42,Default,,0000,0000,0000,,There's something you're doing and it's usually\Nnot one thing, it's a bunch of little things
Dialogue: 0,0:32:24.42,0:32:27.22,Default,,0000,0000,0000,,that you kind of do consistently whenever\Nyou think about getting in a relationship,
Dialogue: 0,0:32:27.22,0:32:29.99,Default,,0000,0000,0000,,whenever you think about working out, whenever\Nyou think about money, you get yourself into
Dialogue: 0,0:32:29.99,0:32:31.33,Default,,0000,0000,0000,,a state of overwhelm.
Dialogue: 0,0:32:31.33,0:32:33.83,Default,,0000,0000,0000,,You start thinking about all of the things\Nyou can't control.
Dialogue: 0,0:32:33.83,0:32:35.26,Default,,0000,0000,0000,,Just write down all of the rituals you have.
Dialogue: 0,0:32:35.26,0:32:37.28,Default,,0000,0000,0000,,Here's the Third Step: What do you want?
Dialogue: 0,0:32:37.28,0:32:38.57,Default,,0000,0000,0000,,What's your vision?
Dialogue: 0,0:32:38.57,0:32:39.57,Default,,0000,0000,0000,,Be really specific.
Dialogue: 0,0:32:39.57,0:32:42.45,Default,,0000,0000,0000,,I want to be my fighting weight; I want to\Nbe the strongest I've ever felt.
Dialogue: 0,0:32:42.45,0:32:43.45,Default,,0000,0000,0000,,I want to be.
Dialogue: 0,0:32:43.45,0:32:44.45,Default,,0000,0000,0000,,. .I'm going to turn.
Dialogue: 0,0:32:44.45,0:32:47.47,Default,,0000,0000,0000,,. .whatever it is, be specific.
Dialogue: 0,0:32:47.47,0:32:50.34,Default,,0000,0000,0000,,Last step Number Four: What are the rituals\Nthat will get you there?
Dialogue: 0,0:32:50.34,0:32:53.15,Default,,0000,0000,0000,,What would you need to do differently each\Nmorning if you were going be that kind of
Dialogue: 0,0:32:53.15,0:32:54.32,Default,,0000,0000,0000,,energy, that kind of strength?
Dialogue: 0,0:32:54.32,0:32:56.43,Default,,0000,0000,0000,,How often would you have to work out?
Dialogue: 0,0:32:56.43,0:32:57.43,Default,,0000,0000,0000,,What days would you work out?
Dialogue: 0,0:32:57.43,0:32:58.43,Default,,0000,0000,0000,,What time?
Dialogue: 0,0:32:58.43,0:33:02.35,Default,,0000,0000,0000,,A ritual is something you do consistently,\Nusually at a specific time so it becomes automatic.
Dialogue: 0,0:33:02.35,0:33:06.11,Default,,0000,0000,0000,,Let me tell you something, will power doesn't\Nlast.
Dialogue: 0,0:33:06.11,0:33:07.97,Default,,0000,0000,0000,,But rituals can last a lifetime.
Dialogue: 0,0:33:07.97,0:33:11.96,Default,,0000,0000,0000,,I bet you have some rituals you have in your\Nlife that you've been doing for years, even
Dialogue: 0,0:33:11.96,0:33:13.60,Default,,0000,0000,0000,,though some of them don't serve you.
Dialogue: 0,0:33:13.60,0:33:15.73,Default,,0000,0000,0000,,I'm just saying, wake yourself up.
Dialogue: 0,0:33:15.73,0:33:21.87,Default,,0000,0000,0000,,If you want a new year and a new life, you\Ndon't have to start on January first, start
Dialogue: 0,0:33:21.87,0:33:22.87,Default,,0000,0000,0000,,today.
Dialogue: 0,0:33:22.87,0:33:24.42,Default,,0000,0000,0000,,Start with this little video.
Dialogue: 0,0:33:24.42,0:33:27.82,Default,,0000,0000,0000,,Just begin to see what happens and see how\Neasy it is to just to a few little rituals.
Dialogue: 0,0:33:27.82,0:33:29.58,Default,,0000,0000,0000,,Don't do them all, just do two or three new\Nthings.
Dialogue: 0,0:33:29.58,0:33:30.74,Default,,0000,0000,0000,,You know what happens?
Dialogue: 0,0:33:30.74,0:33:34.96,Default,,0000,0000,0000,,You'll get momentum, because once you discipline\Nyourself in one area of your life, you feel
Dialogue: 0,0:33:34.96,0:33:36.60,Default,,0000,0000,0000,,yourself doing it in other areas as well.
Dialogue: 0,0:33:36.60,0:33:40.49,Default,,0000,0000,0000,,I always say something that my original teacher\Ntaught me, I always remind people; there's
Dialogue: 0,0:33:40.49,0:33:46.86,Default,,0000,0000,0000,,always two pains in life, there's the pain\Nof discipline or there's the pain of regret.
Dialogue: 0,0:33:46.86,0:33:50.68,Default,,0000,0000,0000,,Discipline weighs ounces, as my friend Jim\NRohn taught me, regret weighs tons.
Dialogue: 0,0:33:50.68,0:33:52.72,Default,,0000,0000,0000,,You don't want to have regret.
Dialogue: 0,0:33:52.72,0:33:56.23,Default,,0000,0000,0000,,So, right now, what do you want to change,\Nwhat's it really like, what are the rituals
Dialogue: 0,0:33:56.23,0:33:57.23,Default,,0000,0000,0000,,that got you there?
Dialogue: 0,0:33:57.23,0:33:58.23,Default,,0000,0000,0000,,That will take a little homework.
Dialogue: 0,0:33:58.23,0:34:00.51,Default,,0000,0000,0000,,If you're not sure, ask the people around\Nyou, they'll tell you what your rituals are.
Dialogue: 0,0:34:00.51,0:34:04.67,Default,,0000,0000,0000,,What do I really want in depth, what are the\Nrituals that will get me there and then get
Dialogue: 0,0:34:04.67,0:34:07.58,Default,,0000,0000,0000,,yourself to start a few of those actions and\Nlock them in place.
Dialogue: 0,0:34:07.58,0:34:07.72,Default,,0000,0000,0000,,END OF RECORDING