[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:03.65,0:00:07.60,Default,,0000,0000,0000,,每当数百款新游争相登陆Steam
Dialogue: 0,0:00:07.60,0:00:10.40,Default,,0000,0000,0000,,Switch eShop和PlayStation Store
Dialogue: 0,0:00:10.40,0:00:12.00,Default,,0000,0000,0000,,每月如此
Dialogue: 0,0:00:12.00,0:00:14.22,Default,,0000,0000,0000,,我都会感慨做游戏最难之处
Dialogue: 0,0:00:14.22,0:00:18.62,Default,,0000,0000,0000,,也许是怎样让人知道你的游戏
Dialogue: 0,0:00:18.62,0:00:21.87,Default,,0000,0000,0000,,如今强大的营销手段层出不穷
Dialogue: 0,0:00:21.87,0:00:25.35,Default,,0000,0000,0000,,但出色的预告片仍是关键
Dialogue: 0,0:00:25.35,0:00:30.12,Default,,0000,0000,0000,,这是一段连续90多秒的游戏镜头展示
Dialogue: 0,0:00:30.12,0:00:33.70,Default,,0000,0000,0000,,直接映入潜在玩家的眼球
Dialogue: 0,0:00:33.70,0:00:36.15,Default,,0000,0000,0000,,所以你最好别浪费机会
Dialogue: 0,0:00:36.15,0:00:38.75,Default,,0000,0000,0000,,而你这时肯定想问
Dialogue: 0,0:00:38.75,0:00:41.02,Default,,0000,0000,0000,,什么才是好的预告片？
Dialogue: 0,0:00:41.42,0:00:45.47,Default,,0000,0000,0000,,所以，理解预告片的实际目的很重要
Dialogue: 0,0:00:45.47,0:00:49.25,Default,,0000,0000,0000,,预告片不是游戏片段的随机剪辑
Dialogue: 0,0:00:49.25,0:00:51.70,Default,,0000,0000,0000,,也不是干巴巴的特色概要
Dialogue: 0,0:00:51.70,0:00:53.52,Default,,0000,0000,0000,,它不是游戏开场动画
Dialogue: 0,0:00:53.52,0:00:55.77,Default,,0000,0000,0000,,也绝不是无脑推销
Dialogue: 0,0:00:55.77,0:00:57.55,Default,,0000,0000,0000,,嘿，看这儿
Dialogue: 0,0:00:57.55,0:00:58.92,Default,,0000,0000,0000,,问你个问题
Dialogue: 0,0:00:58.92,0:01:01.60,Default,,0000,0000,0000,,喜欢炫酷的东西吗？
Dialogue: 0,0:01:01.60,0:01:03.00,Default,,0000,0000,0000,,那你得玩玩这款游戏，伙计
Dialogue: 0,0:01:03.00,0:01:04.17,Default,,0000,0000,0000,,它酷毙了
Dialogue: 0,0:01:04.17,0:01:05.57,Default,,0000,0000,0000,,还超上瘾
Dialogue: 0,0:01:05.77,0:01:06.42,Default,,0000,0000,0000,,呃
Dialogue: 0,0:01:06.65,0:01:10.67,Default,,0000,0000,0000,,相反，预告片的首要目的是告诉玩家
Dialogue: 0,0:01:10.67,0:01:13.10,Default,,0000,0000,0000,,你的游戏为何独特
Dialogue: 0,0:01:13.10,0:01:13.77,Default,,0000,0000,0000,,你也知道
Dialogue: 0,0:01:13.77,0:01:16.10,Default,,0000,0000,0000,,热门独立游戏都有个卖点
Dialogue: 0,0:01:16.10,0:01:20.40,Default,,0000,0000,0000,,《节奏地牢》开发者雷恩·克拉克这样描述它
Dialogue: 0,0:01:20.40,0:01:23.25,Default,,0000,0000,0000,,“一些有趣的游戏信息”
Dialogue: 0,0:01:23.25,0:01:26.45,Default,,0000,0000,0000,,“能推动人们去尝试或讨论”
Dialogue: 0,0:01:26.45,0:01:29.05,Default,,0000,0000,0000,,它可以是巧妙的游戏玩法，比如
Dialogue: 0,0:01:29.05,0:01:32.20,Default,,0000,0000,0000,,随音乐节奏移动的地牢探索
Dialogue: 0,0:01:32.20,0:01:35.75,Default,,0000,0000,0000,,或可以说服敌人停战的RPG
Dialogue: 0,0:01:35.75,0:01:38.20,Default,,0000,0000,0000,,它可以是精彩的类型混搭
Dialogue: 0,0:01:38.20,0:01:40.12,Default,,0000,0000,0000,,比如牌库构筑Roguelike
Dialogue: 0,0:01:40.12,0:01:41.75,Default,,0000,0000,0000,,或潜行平台跳跃
Dialogue: 0,0:01:42.17,0:01:46.32,Default,,0000,0000,0000,,它可以是独特的设定、全新的故事
Dialogue: 0,0:01:46.32,0:01:48.67,Default,,0000,0000,0000,,或尤为醒目的美术风格
Dialogue: 0,0:01:48.67,0:01:53.07,Default,,0000,0000,0000,,预告片是向玩家和媒体展现卖点的机会
Dialogue: 0,0:01:53.07,0:01:59.05,Default,,0000,0000,0000,,他们会通过聊天、推文、新闻报导等途径分享这些
Dialogue: 0,0:01:59.05,0:02:02.30,Default,,0000,0000,0000,,德里克·刘是当下最高产的预告片制作人之一
Dialogue: 0,0:02:02.30,0:02:02.97,Default,,0000,0000,0000,,他说
Dialogue: 0,0:02:02.97,0:02:08.07,Default,,0000,0000,0000,,“重点在于想象人们看完预告片后会怎样议论游戏”
Dialogue: 0,0:02:08.07,0:02:10.70,Default,,0000,0000,0000,,“让一个点子越容易分享”
Dialogue: 0,0:02:10.70,0:02:13.12,Default,,0000,0000,0000,,“它收获的分享就越多”
Dialogue: 0,0:02:13.12,0:02:17.37,Default,,0000,0000,0000,,那么像《GRIS》这样的游戏美丽不言自明
Dialogue: 0,0:02:17.37,0:02:19.67,Default,,0000,0000,0000,,但如果卖点是巧妙的玩法
Dialogue: 0,0:02:19.67,0:02:22.02,Default,,0000,0000,0000,,你就得好好解释一番
Dialogue: 0,0:02:22.02,0:02:24.30,Default,,0000,0000,0000,,如果创意特别复杂
Dialogue: 0,0:02:24.30,0:02:27.32,Default,,0000,0000,0000,,没法只通过视觉轻松表达
Dialogue: 0,0:02:27.32,0:02:30.10,Default,,0000,0000,0000,,比如分支叙事和随机生成
Dialogue: 0,0:02:30.10,0:02:33.50,Default,,0000,0000,0000,,那也许明说会更好
Dialogue: 0,0:02:33.50,0:02:37.02,Default,,0000,0000,0000,,你可以弹出文字标题卡片
Dialogue: 0,0:02:37.02,0:02:38.80,Default,,0000,0000,0000,,或加入旁白
Dialogue: 0,0:02:38.80,0:02:41.90,Default,,0000,0000,0000,,举个例子，听听《天堂之穹》的预告
Dialogue: 0,0:02:42.25,0:02:43.82,Default,,0000,0000,0000,,我是考古学家
Dialogue: 0,0:02:44.25,0:02:45.30,Default,,0000,0000,0000,,我挖掘古迹
Dialogue: 0,0:02:46.10,0:02:49.45,Default,,0000,0000,0000,,我破译的每段远古铭文
Dialogue: 0,0:02:49.45,0:02:51.85,Default,,0000,0000,0000,,都是揭秘文明的线索
Dialogue: 0,0:02:51.85,0:02:54.42,Default,,0000,0000,0000,,我踏足的每个星球
Dialogue: 0,0:02:55.27,0:02:57.90,Default,,0000,0000,0000,,都是探索未知的新路
Dialogue: 0,0:02:59.15,0:03:01.55,Default,,0000,0000,0000,,我的每个新发现
Dialogue: 0,0:03:03.35,0:03:06.82,Default,,0000,0000,0000,,都会让故事截然不同
Dialogue: 0,0:03:07.95,0:03:12.31,Default,,0000,0000,0000,,短短几句话就揭示了游戏核心
Dialogue: 0,0:03:12.31,0:03:13.62,Default,,0000,0000,0000,,你扮演考古学家
Dialogue: 0,0:03:13.62,0:03:15.30,Default,,0000,0000,0000,,你要翻译铭文
Dialogue: 0,0:03:15.30,0:03:16.62,Default,,0000,0000,0000,,你在太空旅行
Dialogue: 0,0:03:16.62,0:03:19.35,Default,,0000,0000,0000,,故事还会随你的行动而变
Dialogue: 0,0:03:19.35,0:03:21.67,Default,,0000,0000,0000,,这不是随机拼凑台词
Dialogue: 0,0:03:21.67,0:03:24.12,Default,,0000,0000,0000,,而是清晰描述游戏创意
Dialogue: 0,0:03:24.12,0:03:25.10,Default,,0000,0000,0000,,最重要的是
Dialogue: 0,0:03:25.10,0:03:29.22,Default,,0000,0000,0000,,开发者让主角的配音演员来念台词
Dialogue: 0,0:03:29.22,0:03:32.00,Default,,0000,0000,0000,,这听着更自然，不像推销语
Dialogue: 0,0:03:32.00,0:03:35.30,Default,,0000,0000,0000,,也让我们认识了一名游戏角色
Dialogue: 0,0:03:35.30,0:03:37.40,Default,,0000,0000,0000,,但如果游戏不言自明
Dialogue: 0,0:03:37.40,0:03:39.65,Default,,0000,0000,0000,,那最好别画蛇添足
Dialogue: 0,0:03:39.65,0:03:42.70,Default,,0000,0000,0000,,如果让观众自己看懂游戏玩法
Dialogue: 0,0:03:42.70,0:03:45.55,Default,,0000,0000,0000,,我觉得他们会更积极地看完预告片
Dialogue: 0,0:03:45.55,0:03:47.12,Default,,0000,0000,0000,,这更有参与感
Dialogue: 0,0:03:47.12,0:03:51.80,Default,,0000,0000,0000,,你只需清晰简明地展示游戏玩法即可
Dialogue: 0,0:03:51.80,0:03:56.20,Default,,0000,0000,0000,,在脑洞大开的解谜游戏《Baba is You》预告片里
Dialogue: 0,0:03:56.20,0:04:01.00,Default,,0000,0000,0000,,我们首先看到句子“Baba是你”变成“石头是你”
Dialogue: 0,0:04:01.00,0:04:03.47,Default,,0000,0000,0000,,然后石头开始四处移动
Dialogue: 0,0:04:03.47,0:04:08.85,Default,,0000,0000,0000,,这精妙地概括了玩家可以如何摆弄游戏基础规则
Dialogue: 0,0:04:08.86,0:04:11.57,Default,,0000,0000,0000,,还有一款游戏《被动拳之道》
Dialogue: 0,0:04:11.57,0:04:14.95,Default,,0000,0000,0000,,玩家要格挡攻击直至敌人精疲力尽
Dialogue: 0,0:04:14.95,0:04:17.79,Default,,0000,0000,0000,,然后轻轻一碰击倒敌人
Dialogue: 0,0:04:17.80,0:04:23.02,Default,,0000,0000,0000,,为此，预告片前10秒展现主角抵御攻击的画面
Dialogue: 0,0:04:24.57,0:04:27.40,Default,,0000,0000,0000,,然后动作变慢，音乐停止
Dialogue: 0,0:04:27.40,0:04:32.00,Default,,0000,0000,0000,,主角轻轻一戳，就把疲惫的敌人整个击飞
Dialogue: 0,0:04:32.00,0:04:35.12,Default,,0000,0000,0000,,接着再看《奥伯拉丁的回归》预告片
Dialogue: 0,0:04:35.12,0:04:36.35,Default,,0000,0000,0000,,我们看到尸体
Dialogue: 0,0:04:36.35,0:04:37.50,Default,,0000,0000,0000,,怀表
Dialogue: 0,0:04:37.50,0:04:39.82,Default,,0000,0000,0000,,一些死亡场景，以及
Dialogue: 0,0:04:39.82,0:04:43.92,Default,,0000,0000,0000,,在航海日志上记录的死亡信息
Dialogue: 0,0:04:43.92,0:04:47.22,Default,,0000,0000,0000,,你用不着把预告片做成教程
Dialogue: 0,0:04:47.22,0:04:51.41,Default,,0000,0000,0000,,但也不应让玩家对游戏玩法感到困惑
Dialogue: 0,0:04:51.41,0:04:53.62,Default,,0000,0000,0000,,预告片制作人M·约书亚说
Dialogue: 0,0:04:53.62,0:04:56.22,Default,,0000,0000,0000,,“这是你的首要障碍”
Dialogue: 0,0:04:56.22,0:05:01.10,Default,,0000,0000,0000,,“玩家不会碰他们看不懂的游戏”
Dialogue: 0,0:05:02.25,0:05:06.90,Default,,0000,0000,0000,,一旦观众失去兴趣，你的游戏展示就毫无意义了
Dialogue: 0,0:05:06.90,0:05:08.25,Default,,0000,0000,0000,,节奏是关键
Dialogue: 0,0:05:08.25,0:05:09.65,Default,,0000,0000,0000,,如果没把握好
Dialogue: 0,0:05:09.65,0:05:14.30,Default,,0000,0000,0000,,观众关掉预告片的速度会比弃坑《辐射76》更快
Dialogue: 0,0:05:14.30,0:05:15.50,Default,,0000,0000,0000,,为了把握节奏
Dialogue: 0,0:05:15.50,0:05:20.02,Default,,0000,0000,0000,,你不妨试着照抄德里克·刘的“强度变化图”
Dialogue: 0,0:05:20.02,0:05:21.82,Default,,0000,0000,0000,,看着像这样…
Dialogue: 0,0:05:24.25,0:05:26.41,Default,,0000,0000,0000,,第一步是“冷开场”
Dialogue: 0,0:05:26.41,0:05:29.27,Default,,0000,0000,0000,,预告片的开场是成功的关键
Dialogue: 0,0:05:29.27,0:05:32.60,Default,,0000,0000,0000,,所以德里克通常开门见山，比如激烈的镜头
Dialogue: 0,0:05:32.60,0:05:34.32,Default,,0000,0000,0000,,一段游玩剪辑
Dialogue: 0,0:05:34.32,0:05:35.87,Default,,0000,0000,0000,,甚至一个笑话
Dialogue: 0,0:05:35.87,0:05:39.52,Default,,0000,0000,0000,,国林署叫人们别往里面走太远，那里很危险
Dialogue: 0,0:05:40.20,0:05:41.12,Default,,0000,0000,0000,,你在里面，对吧？
Dialogue: 0,0:05:41.12,0:05:43.00,Default,,0000,0000,0000,,看着没那么危险… 哇
Dialogue: 0,0:05:43.00,0:05:44.25,Default,,0000,0000,0000,,啊！不！
Dialogue: 0,0:05:44.25,0:05:44.82,Default,,0000,0000,0000,,亨利！
Dialogue: 0,0:05:44.82,0:05:46.83,Default,,0000,0000,0000,,说真的，这里完全没问题
Dialogue: 0,0:05:46.83,0:05:47.55,Default,,0000,0000,0000,,可恶！
Dialogue: 0,0:05:48.00,0:05:51.78,Default,,0000,0000,0000,,别一开始就让你的观众感到无聊
Dialogue: 0,0:05:51.78,0:05:54.07,Default,,0000,0000,0000,,除非你已经真有点名气
Dialogue: 0,0:05:54.07,0:05:56.85,Default,,0000,0000,0000,,否则还是先把工作室Logo藏好
Dialogue: 0,0:05:56.85,0:06:00.22,Default,,0000,0000,0000,,“来自《FTL》制作人”确实是个卖点
Dialogue: 0,0:06:00.22,0:06:03.55,Default,,0000,0000,0000,,但“便秘猩猩工作室”就没啥意思了
Dialogue: 0,0:06:03.55,0:06:05.75,Default,,0000,0000,0000,,因为这是我编的
Dialogue: 0,0:06:05.75,0:06:10.40,Default,,0000,0000,0000,,但是，你不能让整部预告片从头燃到尾
Dialogue: 0,0:06:10.40,0:06:13.37,Default,,0000,0000,0000,,无休止的演出令人疲惫
Dialogue: 0,0:06:13.37,0:06:16.60,Default,,0000,0000,0000,,观众会开始麻木，不再上心
Dialogue: 0,0:06:16.60,0:06:18.05,Default,,0000,0000,0000,,所以现在是第二步
Dialogue: 0,0:06:18.05,0:06:19.25,Default,,0000,0000,0000,,引子
Dialogue: 0,0:06:19.25,0:06:21.95,Default,,0000,0000,0000,,这时，德里克会让观众缓一缓
Dialogue: 0,0:06:21.95,0:06:24.80,Default,,0000,0000,0000,,将他们的注意力引向更平和的事物
Dialogue: 0,0:06:24.80,0:06:28.90,Default,,0000,0000,0000,,现在你可以铺垫故事、介绍游戏世界，或者
Dialogue: 0,0:06:28.90,0:06:32.12,Default,,0000,0000,0000,,如之前所说，解释主要游戏机制
Dialogue: 0,0:06:32.12,0:06:35.00,Default,,0000,0000,0000,,通过“冷开场”确保观众注意力
Dialogue: 0,0:06:35.00,0:06:39.40,Default,,0000,0000,0000,,也让他们对展示内容有了基本理解后
Dialogue: 0,0:06:39.40,0:06:42.35,Default,,0000,0000,0000,,我们可以进行第三步：升温
Dialogue: 0,0:06:42.35,0:06:44.27,Default,,0000,0000,0000,,这时，我们开始酝酿
Dialogue: 0,0:06:44.27,0:06:46.85,Default,,0000,0000,0000,,我们可以慢慢提升强度
Dialogue: 0,0:06:46.85,0:06:48.32,Default,,0000,0000,0000,,加入更多机制
Dialogue: 0,0:06:48.32,0:06:49.57,Default,,0000,0000,0000,,展现更多表演
Dialogue: 0,0:06:49.57,0:06:51.10,Default,,0000,0000,0000,,点燃更多爆炸
Dialogue: 0,0:06:51.10,0:06:53.37,Default,,0000,0000,0000,,减少镜头间隔
Dialogue: 0,0:06:53.37,0:06:56.47,Default,,0000,0000,0000,,这里的关键在于多样化
Dialogue: 0,0:06:56.47,0:07:00.35,Default,,0000,0000,0000,,如果总是看到相同类型的敌人或场景
Dialogue: 0,0:07:00.35,0:07:01.85,Default,,0000,0000,0000,,观众会开始想
Dialogue: 0,0:07:01.85,0:07:03.32,Default,,0000,0000,0000,,“这就是全部？”
Dialogue: 0,0:07:03.32,0:07:06.72,Default,,0000,0000,0000,,注意让每个镜头展示不同内容
Dialogue: 0,0:07:06.72,0:07:11.12,Default,,0000,0000,0000,,很多预告片制作人都会用一个有趣技巧：主角不动
Dialogue: 0,0:07:11.12,0:07:14.17,Default,,0000,0000,0000,,但背景、敌人或服饰不断变换
Dialogue: 0,0:07:14.17,0:07:16.30,Default,,0000,0000,0000,,以彰显内容丰富
Dialogue: 0,0:07:16.30,0:07:17.47,Default,,0000,0000,0000,,这有点老套
Dialogue: 0,0:07:17.47,0:07:20.07,Default,,0000,0000,0000,,但仍胜过一张卡片写着
Dialogue: 0,0:07:20.07,0:07:21.31,Default,,0000,0000,0000,,“60关”
Dialogue: 0,0:07:21.82,0:07:24.17,Default,,0000,0000,0000,,第四步是“高潮”
Dialogue: 0,0:07:24.17,0:07:27.77,Default,,0000,0000,0000,,所有演出积聚到最具张力的一刻
Dialogue: 0,0:07:27.77,0:07:28.52,Default,,0000,0000,0000,,然后戛然而止
Dialogue: 0,0:07:29.15,0:07:30.92,Default,,0000,0000,0000,,我们不想展示一切
Dialogue: 0,0:07:30.92,0:07:35.40,Default,,0000,0000,0000,,我们希望在观众脑海留下悬念
Dialogue: 0,0:07:35.40,0:07:39.10,Default,,0000,0000,0000,,这支《光明旅者》预告片以可怕的Boss战收尾
Dialogue: 0,0:07:39.10,0:07:43.62,Default,,0000,0000,0000,,而这段《看火人》预告片巧妙地设下谜团，让你想玩玩游戏
Dialogue: 0,0:07:43.62,0:07:45.37,Default,,0000,0000,0000,,看接下来发生什么
Dialogue: 0,0:07:45.82,0:07:47.55,Default,,0000,0000,0000,,等等，你已经到那了？
Dialogue: 0,0:07:47.55,0:07:49.10,Default,,0000,0000,0000,,你不在瞭望塔？
Dialogue: 0,0:07:49.10,0:07:50.50,Default,,0000,0000,0000,,我不在塔里
Dialogue: 0,0:07:50.50,0:07:51.92,Default,,0000,0000,0000,,那谁在那？
Dialogue: 0,0:07:54.27,0:07:58.15,Default,,0000,0000,0000,,到这里，我们终于可以揭示游戏名或Logo
Dialogue: 0,0:07:58.15,0:08:01.10,Default,,0000,0000,0000,,展示相关信息，比如平台和发行日期
Dialogue: 0,0:08:01.10,0:08:02.97,Default,,0000,0000,0000,,或者让大家买买买
Dialogue: 0,0:08:02.97,0:08:05.97,Default,,0000,0000,0000,,只不过别让观众陷入决策瘫痪
Dialogue: 0,0:08:05.97,0:08:09.10,Default,,0000,0000,0000,,让他们专注做一件事
Dialogue: 0,0:08:09.10,0:08:11.12,Default,,0000,0000,0000,,有时，还有第五步
Dialogue: 0,0:08:11.12,0:08:11.87,Default,,0000,0000,0000,,尾音
Dialogue: 0,0:08:11.87,0:08:14.62,Default,,0000,0000,0000,,一个额外笑话，一点特别演出
Dialogue: 0,0:08:14.62,0:08:17.10,Default,,0000,0000,0000,,或预告片结束后的挑逗
Dialogue: 0,0:08:17.10,0:08:20.37,Default,,0000,0000,0000,,毕竟，你想高调收场
Dialogue: 0,0:08:27.50,0:08:30.40,Default,,0000,0000,0000,,预告片的展现效果尤为重要
Dialogue: 0,0:08:30.40,0:08:32.00,Default,,0000,0000,0000,,这么短时间
Dialogue: 0,0:08:32.00,0:08:33.25,Default,,0000,0000,0000,,这么多快速镜头
Dialogue: 0,0:08:33.25,0:08:36.90,Default,,0000,0000,0000,,而第一印象又是你的一切时
Dialogue: 0,0:08:36.90,0:08:40.38,Default,,0000,0000,0000,,让每帧都有价值比以往更显重要
Dialogue: 0,0:08:40.38,0:08:43.62,Default,,0000,0000,0000,,最关键的是，让预告片一目了然
Dialogue: 0,0:08:43.62,0:08:45.45,Default,,0000,0000,0000,,这意味着减少杂乱
Dialogue: 0,0:08:45.45,0:08:49.02,Default,,0000,0000,0000,,让观众注意力聚焦于最重要的内容
Dialogue: 0,0:08:49.02,0:08:52.32,Default,,0000,0000,0000,,卢卡斯·波普可以这样展示《请出示文件》
Dialogue: 0,0:08:52.32,0:08:54.85,Default,,0000,0000,0000,,毕竟这就是游戏原貌
Dialogue: 0,0:08:54.85,0:08:56.30,Default,,0000,0000,0000,,三个不同窗口
Dialogue: 0,0:08:56.30,0:09:00.02,Default,,0000,0000,0000,,用大量信息噪音争夺你的注意力
Dialogue: 0,0:09:00.02,0:09:01.00,Default,,0000,0000,0000,,与此相反
Dialogue: 0,0:09:01.00,0:09:04.47,Default,,0000,0000,0000,,卢卡斯只裁出画面中他需要的部分
Dialogue: 0,0:09:04.47,0:09:05.77,Default,,0000,0000,0000,,移民队伍
Dialogue: 0,0:09:05.77,0:09:06.72,Default,,0000,0000,0000,,脸庞
Dialogue: 0,0:09:06.72,0:09:07.77,Default,,0000,0000,0000,,文件
Dialogue: 0,0:09:07.77,0:09:08.60,Default,,0000,0000,0000,,公章
Dialogue: 0,0:09:08.60,0:09:09.45,Default,,0000,0000,0000,,条例手册
Dialogue: 0,0:09:09.45,0:09:10.60,Default,,0000,0000,0000,,照片
Dialogue: 0,0:09:11.02,0:09:14.27,Default,,0000,0000,0000,,我们一般倾向于隐藏界面元素
Dialogue: 0,0:09:14.27,0:09:16.67,Default,,0000,0000,0000,,比如HUD和鼠标指针
Dialogue: 0,0:09:16.67,0:09:20.65,Default,,0000,0000,0000,,通过画面的裁剪、放大甚至修改
Dialogue: 0,0:09:20.65,0:09:22.62,Default,,0000,0000,0000,,来强调重要信息
Dialogue: 0,0:09:22.62,0:09:25.72,Default,,0000,0000,0000,,别让噪音干扰注意力
Dialogue: 0,0:09:25.72,0:09:28.85,Default,,0000,0000,0000,,清晰的镜头剪辑同样重要
Dialogue: 0,0:09:28.85,0:09:31.60,Default,,0000,0000,0000,,观众会去注视画面中某物
Dialogue: 0,0:09:31.60,0:09:33.30,Default,,0000,0000,0000,,通常是玩家角色
Dialogue: 0,0:09:33.30,0:09:34.65,Default,,0000,0000,0000,,但镜头切换时
Dialogue: 0,0:09:34.65,0:09:37.10,Default,,0000,0000,0000,,他们就得去找新的关注点
Dialogue: 0,0:09:37.10,0:09:39.45,Default,,0000,0000,0000,,既累人又浪费时间
Dialogue: 0,0:09:39.45,0:09:40.27,Default,,0000,0000,0000,,所以
Dialogue: 0,0:09:40.27,0:09:44.77,Default,,0000,0000,0000,,在镜头切换时，试着将关注点保持在相近区域
Dialogue: 0,0:09:44.77,0:09:48.22,Default,,0000,0000,0000,,除了可读性，预告片还得吸引人
Dialogue: 0,0:09:48.22,0:09:52.12,Default,,0000,0000,0000,,所以要考虑构图，运用各种技巧比如“三分法”
Dialogue: 0,0:09:52.12,0:09:53.70,Default,,0000,0000,0000,,壮丽的风景画
Dialogue: 0,0:09:53.70,0:09:56.55,Default,,0000,0000,0000,,跟踪摄影和英雄人物特写
Dialogue: 0,0:09:56.55,0:09:58.87,Default,,0000,0000,0000,,让游戏看着美轮美奂
Dialogue: 0,0:09:58.87,0:10:01.02,Default,,0000,0000,0000,,记住作为预告片制作人
Dialogue: 0,0:10:01.02,0:10:03.12,Default,,0000,0000,0000,,你不仅是导演和剪辑师
Dialogue: 0,0:10:03.12,0:10:04.92,Default,,0000,0000,0000,,你也是演员
Dialogue: 0,0:10:04.92,0:10:08.27,Default,,0000,0000,0000,,所以你希望展现行云流水的游戏过程
Dialogue: 0,0:10:08.27,0:10:11.80,Default,,0000,0000,0000,,德里克会把一个动作录上几十遍，例如
Dialogue: 0,0:10:11.80,0:10:13.57,Default,,0000,0000,0000,,在《看火人》里扔这瓶子
Dialogue: 0,0:10:13.57,0:10:15.82,Default,,0000,0000,0000,,以获得完美素材
Dialogue: 0,0:10:15.82,0:10:18.00,Default,,0000,0000,0000,,除非是强调永久死亡
Dialogue: 0,0:10:18.00,0:10:21.82,Default,,0000,0000,0000,,否则你都不会想在录像时受伤或死掉
Dialogue: 0,0:10:21.82,0:10:23.97,Default,,0000,0000,0000,,声音也很重要
Dialogue: 0,0:10:23.97,0:10:27.67,Default,,0000,0000,0000,,音乐应该正好烘托画面中的氛围
Dialogue: 0,0:10:27.67,0:10:31.37,Default,,0000,0000,0000,,所以有时作曲家会专门为预告片写首歌
Dialogue: 0,0:10:31.37,0:10:34.90,Default,,0000,0000,0000,,有时是按营销需求裁剪原声配乐
Dialogue: 0,0:10:34.90,0:10:37.85,Default,,0000,0000,0000,,有时整部预告片都围绕音乐来剪
Dialogue: 0,0:10:37.85,0:10:39.82,Default,,0000,0000,0000,,踏着节奏剪辑很有趣
Dialogue: 0,0:10:39.82,0:10:42.37,Default,,0000,0000,0000,,踏着节奏演出也一样
Dialogue: 0,0:10:45.22,0:10:46.91,Default,,0000,0000,0000,,另外别忘了音效
Dialogue: 0,0:10:46.92,0:10:48.05,Default,,0000,0000,0000,,M·约书亚说
Dialogue: 0,0:10:48.05,0:10:52.72,Default,,0000,0000,0000,,“玩家会通过声音来感受游戏，虽然他们可能并未察觉”
Dialogue: 0,0:10:52.72,0:10:56.25,Default,,0000,0000,0000,,“如果你播的预告片只有音乐没有音效”
Dialogue: 0,0:10:56.25,0:10:59.45,Default,,0000,0000,0000,,“它很有可能枯燥乏味”
Dialogue: 0,0:10:59.45,0:11:03.02,Default,,0000,0000,0000,,你也知道音效对游戏本身有多重要
Dialogue: 0,0:11:03.02,0:11:06.00,Default,,0000,0000,0000,,所以别在预告片中禁音
Dialogue: 0,0:11:07.25,0:11:09.55,Default,,0000,0000,0000,,我们来看看这一切的实践
Dialogue: 0,0:11:09.55,0:11:13.35,Default,,0000,0000,0000,,这是《美丽水世界》的预告片，作者德里克·刘
Dialogue: 0,0:11:13.35,0:11:17.02,Default,,0000,0000,0000,,我们先看到12秒高强度画面
Dialogue: 0,0:11:17.02,0:11:18.03,Default,,0000,0000,0000,,爆炸
Dialogue: 0,0:11:18.03,0:11:18.57,Default,,0000,0000,0000,,火焰
Dialogue: 0,0:11:18.57,0:11:19.95,Default,,0000,0000,0000,,解体的船只
Dialogue: 0,0:11:19.95,0:11:21.45,Default,,0000,0000,0000,,激烈的音乐
Dialogue: 0,0:11:21.45,0:11:23.17,Default,,0000,0000,0000,,快速的剪辑
Dialogue: 0,0:11:26.02,0:11:29.12,Default,,0000,0000,0000,,然后我们换挡：引子
Dialogue: 0,0:11:33.37,0:11:34.82,Default,,0000,0000,0000,,一切平静下来
Dialogue: 0,0:11:34.82,0:11:38.15,Default,,0000,0000,0000,,我们也看到玩游戏时实际做些什么
Dialogue: 0,0:11:38.15,0:11:40.57,Default,,0000,0000,0000,,我们跳入大海，四处游荡
Dialogue: 0,0:11:40.57,0:11:42.57,Default,,0000,0000,0000,,戳戳这个，造造那个
Dialogue: 0,0:11:46.60,0:11:48.45,Default,,0000,0000,0000,,过了一会，旁白响起
Dialogue: 0,0:11:48.45,0:11:51.55,Default,,0000,0000,0000,,听着像我们空降舱里的AI语音
Dialogue: 0,0:11:51.55,0:11:54.50,Default,,0000,0000,0000,,它巧妙地解释了游戏核心循环
Dialogue: 0,0:11:56.32,0:12:00.37,Default,,0000,0000,0000,,利用外星资源是种成熟的生存策略
Dialogue: 0,0:12:00.37,0:12:01.47,Default,,0000,0000,0000,,探索
Dialogue: 0,0:12:01.47,0:12:02.42,Default,,0000,0000,0000,,学习
Dialogue: 0,0:12:02.42,0:12:04.27,Default,,0000,0000,0000,,分类新物种
Dialogue: 0,0:12:04.57,0:12:06.57,Default,,0000,0000,0000,,保护食物和能源
Dialogue: 0,0:12:06.57,0:12:09.75,Default,,0000,0000,0000,,收集特殊现象的数据
Dialogue: 0,0:12:10.05,0:12:13.42,Default,,0000,0000,0000,,节奏开始慢慢升温
Dialogue: 0,0:12:16.90,0:12:21.05,Default,,0000,0000,0000,,音乐如泉涌，我们看到能在游戏里做多少事
Dialogue: 0,0:12:21.05,0:12:22.57,Default,,0000,0000,0000,,所有能造的东西
Dialogue: 0,0:12:22.57,0:12:25.17,Default,,0000,0000,0000,,所有试着干掉我们的生物
Dialogue: 0,0:12:25.17,0:12:26.72,Default,,0000,0000,0000,,深海巨骨
Dialogue: 0,0:12:26.72,0:12:28.37,Default,,0000,0000,0000,,还有：评价引用！
Dialogue: 0,0:12:28.37,0:12:30.45,Default,,0000,0000,0000,,如果有人赞美，炫耀吧
Dialogue: 0,0:12:39.45,0:12:41.32,Default,,0000,0000,0000,,然后到高潮
Dialogue: 0,0:12:42.77,0:12:43.87,Default,,0000,0000,0000,,不详的独白
Dialogue: 0,0:12:43.87,0:12:45.50,Default,,0000,0000,0000,,我们不该去那么深
Dialogue: 0,0:12:45.50,0:12:46.77,Default,,0000,0000,0000,,一处神秘建筑
Dialogue: 0,0:12:49.27,0:12:51.97,Default,,0000,0000,0000,,最后是游戏名和Logo
Dialogue: 0,0:12:51.97,0:12:52.90,Default,,0000,0000,0000,,喔！
Dialogue: 0,0:12:52.90,0:12:55.42,Default,,0000,0000,0000,,这预告片节奏拿捏得真好
Dialogue: 0,0:12:55.42,0:12:57.22,Default,,0000,0000,0000,,既解释了游戏怎么玩
Dialogue: 0,0:12:57.22,0:13:00.82,Default,,0000,0000,0000,,还留下未解之谜鼓舞你去亲身体验
Dialogue: 0,0:13:00.82,0:13:02.70,Default,,0000,0000,0000,,它有着多样化展示
Dialogue: 0,0:13:02.70,0:13:05.17,Default,,0000,0000,0000,,暗示游戏还有大量事物等你探索
Dialogue: 0,0:13:05.17,0:13:06.79,Default,,0000,0000,0000,,而《美丽水世界》的卖点
Dialogue: 0,0:13:06.79,0:13:11.87,Default,,0000,0000,0000,,关于你能打造大型建筑以在外星水下世界生存
Dialogue: 0,0:13:11.87,0:13:14.42,Default,,0000,0000,0000,,表达得非常清晰
Dialogue: 0,0:13:14.42,0:13:16.12,Default,,0000,0000,0000,,这预告片满分
Dialogue: 0,0:13:17.32,0:13:19.70,Default,,0000,0000,0000,,我想唯一还有顾虑的是
Dialogue: 0,0:13:19.70,0:13:22.27,Default,,0000,0000,0000,,如果你太依赖这套结构
Dialogue: 0,0:13:22.27,0:13:25.30,Default,,0000,0000,0000,,你的预告片会开始看着千篇一律
Dialogue: 0,0:13:25.30,0:13:27.10,Default,,0000,0000,0000,,于是又回到最初难题
Dialogue: 0,0:13:27.10,0:13:28.87,Default,,0000,0000,0000,,如何与众不同
Dialogue: 0,0:13:28.87,0:13:31.55,Default,,0000,0000,0000,,所以创造力和差异化很重要
Dialogue: 0,0:13:31.55,0:13:35.40,Default,,0000,0000,0000,,将上述结构作为参考，而非模板
Dialogue: 0,0:13:35.40,0:13:36.42,Default,,0000,0000,0000,,比方说
Dialogue: 0,0:13:36.42,0:13:39.02,Default,,0000,0000,0000,,看看《异星工厂》的精彩预告片
Dialogue: 0,0:13:39.02,0:13:41.00,Default,,0000,0000,0000,,它仍然展示了游戏卖点
Dialogue: 0,0:13:41.00,0:13:42.67,Default,,0000,0000,0000,,演示了游戏玩法
Dialogue: 0,0:13:42.67,0:13:45.22,Default,,0000,0000,0000,,也让画面情绪不断升温
Dialogue: 0,0:13:45.22,0:13:48.50,Default,,0000,0000,0000,,但它是用一个连续镜头做到的
Dialogue: 0,0:13:50.37,0:13:52.80,Default,,0000,0000,0000,,如果有疑虑，请个专家吧
Dialogue: 0,0:13:52.80,0:13:57.07,Default,,0000,0000,0000,,我在视频简介附上了所有预告片王牌制作人的网站链接
Dialogue: 0,0:13:57.07,0:14:01.47,Default,,0000,0000,0000,,以及各种额外资源，比如怎样录制高质量素材
Dialogue: 0,0:14:01.47,0:14:05.57,Default,,0000,0000,0000,,如何运用ESRB和PEGI标志等等
Dialogue: 0,0:14:08.67,0:14:10.32,Default,,0000,0000,0000,,嘿，感谢收看！
Dialogue: 0,0:14:10.32,0:14:13.82,Default,,0000,0000,0000,,显然本期节目与游戏设计无关
Dialogue: 0,0:14:13.82,0:14:19.90,Default,,0000,0000,0000,,但对于涉足独立游戏开发可怕世界的人们来说一样超级重要
Dialogue: 0,0:14:19.90,0:14:25.12,Default,,0000,0000,0000,,我想现在我该按前面总结的那样，怂恿你做些什么
Dialogue: 0,0:14:25.12,0:14:27.72,Default,,0000,0000,0000,,所以，这次我想让你…
Dialogue: 0,0:14:27.72,0:14:30.12,Default,,0000,0000,0000,,过个愉快的一天
Dialogue: 0,0:14:30.12,0:14:31.22,Default,,0000,0000,0000,,好，拜拜