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A social experiment exposed people to the hidden business of the internet.

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This is what they had to say.

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It's concerns me. Definitely.

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There are so many bad things that could happen.

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With all these privacy settings, cookies and safety questions,

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I never thought I would be that transparent.

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Well, I was aware of that.

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Data is being used by various businesses and even sold I guess.

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They analyse the data so that they can sell it.

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And of course you always desire privacy

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and I wish for it on the web as well.

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I think the idea of this glasshouse sums it up pretty well.

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A corporation doesn't care who I am as a person but when it gets to that point

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and they care about everything about me, then yes, it's very concerning.

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That I'm marketed without my consent is something that isn't right and I don't want.

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It's not a good feeling being a product, that's for sure.

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I feel used.

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Like a product. As if I were not an individual, not a human but a product.

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I already use Firefox but now I'm really only using Firefox.

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Take back control.