0:00:16.263,0:00:19.650 I've got a research to do. All I need is Google, right? 0:00:19.850,0:00:21.864 Once upon a time... 0:00:21.864,0:00:26.957 The information students needed to complete their research projects could be found in 0:00:27.110,0:00:28.680 in books, 0:00:29.261,0:00:31.610 magazines, 0:00:32.194,0:00:33.864 journals, 0:00:34.495,0:00:36.349 newspapers, 0:00:36.349,0:00:38.183 and so on. 0:00:38.783,0:00:44.377 Along came the Internet, and students began relying on it to get their papers done. 0:00:45.237,0:00:49.000 Sometimes they could even find traditionally published information on the Net. 0:00:49.892,0:00:53.351 So students began to forget where this information originally came from. 0:00:54.475,0:00:59.341 They stopped bothering to think about how most credible information published in articles and books 0:01:00.127,0:01:03.256 require a team of paid professionals to produce. 0:01:04.610,0:01:10.197 They noticed so many people, companies, and organizations putting information on the Internet for free, 0:01:10.829,0:01:13.943 they started to believe this free information, 0:01:13.943,0:01:16.696 this information at their fingertips, 0:01:16.696,0:01:19.451 was all they needed to get their work done. 0:01:21.005,0:01:24.927 Meanwhile, publishing houses continued struggling to pay professional editors and writers 0:01:25.805,0:01:32.631 to methodically produce the content that serious researchers have relied on to make advances in their fields. 0:01:33.755,0:01:37.411 We all know traditionally published information costs money to produce. 0:01:38.227,0:01:41.688 Because of this, it is often sold in the form of books and articles. 0:01:42.874,0:01:44.804 I can find this information on the Internet for free! 0:01:45.559,0:01:51.238 You will no doubt find a mix of reliable and unreliable information on the Internet for free. 0:01:52.485,0:01:54.994 What you won't find on the open web, 0:01:54.994,0:01:57.736 the web you search through Google and Yahoo, 0:01:57.736,0:02:01.536 is comprehensive coverage of the information produced by the experts. 0:02:02.735,0:02:04.195 In other words, 0:02:04.271,0:02:08.807 you will not find all of the literature supporting your particular field. 0:02:10.114,0:02:11.608 What does that mean? 0:02:13.100,0:02:18.734 Let's start by defining "comprehensive," as noted in the Merriam-Webster Dictionary. 0:02:19.472,0:02:22.440 Covering completely or broadly-- 0:02:22.533,0:02:24.461 inclusive. 0:02:25.431,0:02:28.292 Now let's add the definition for the word "expert." 0:02:29.076,0:02:34.807 Having, involving, or displaying special skill or knowledge derived from training or experience. 0:02:35.315,0:02:39.393 But I am the finding information written by the experts on Google. 0:02:40.363,0:02:44.243 You may be able to find a smattering of these sources through Google, 0:02:44.243,0:02:48.169 but if you are only relying on the open web for your sources, 0:02:48.169,0:02:52.437 you will be missing out on most of the information being produced by the people with the degrees 0:02:52.453,0:02:54.565 you want to earn. 0:02:55.242,0:02:56.508 Remember, 0:02:56.569,0:02:58.226 they aren't working for free. 0:02:58.349,0:03:00.961 and once you earn your degree, you won't want to either. 0:03:01.854,0:03:04.104 You've got that right! 0:03:05.951,0:03:07.265 In the end, 0:03:07.265,0:03:13.190 the experts may allow bits and pieces of their carefully researched work to appear on the Internet for free. 0:03:14.021,0:03:18.540 But they are going to protect most of it by making sure it is published in books and articles, 0:03:19.094,0:03:22.523 sources that are not generally available on the open web. 0:03:23.047,0:03:26.367 Yes, qualified people are still writing books and articles, 0:03:26.367,0:03:29.537 and they are still selling these works to publishers, 0:03:29.537,0:03:34.507 who in turn sell them to us--or at least to our libraries. 0:03:35.784,0:03:39.339 If you assume you will always find equivalent information on the open web, 0:03:39.339,0:03:45.158 you could be missing out on the very sources that just might nudge your own work into recognition, 0:03:45.204,0:03:46.427 publication, even. 0:03:47.445,0:03:49.633 I wouldn't mind selling my work. 0:03:50.280,0:03:53.099 Have you ever heard of fool's gold? 0:03:53.099,0:03:55.604 Fool's gold is sort of mineral that looks like gold, 0:03:55.651,0:03:56.841 but upon further inspection, 0:03:56.995,0:03:59.311 crumbles in your hands. 0:04:00.235,0:04:02.445 Fool's gold doesn't have the weight of true gold, 0:04:02.445,0:04:04.613 and you won't be able to sell it, either. 0:04:05.044,0:04:07.207 What do you mean fool's gold? 0:04:07.207,0:04:08.487 Fools rock! 0:04:09.764,0:04:14.239 Let's just say the open web offers students access to a lot fool's gold. 0:04:15.209,0:04:18.340 Of course, you will find some true nuggets on the open web, 0:04:18.340,0:04:20.005 though it may take more time and work. 0:04:20.314,0:04:23.409 Me? I sure don't need any more work. 0:04:23.840,0:04:26.707 Consider the following scenario... 0:04:26.707,0:04:31.557 What if you learned there were specific mines shafts nearby where shelves of true gold 0:04:31.557,0:04:35.020 were just waiting for those who needed it? 0:04:35.757,0:04:39.189 What if you found out it was necessary to know the exact location of these mine shafts 0:04:40.204,0:04:42.600 in order to take home the gold. 0:04:42.691,0:04:43.979 What if some one told you, 0:04:45.135,0:04:47.448 Of course you could find some gold in your own backyard, 0:04:47.448,0:04:50.994 but you could end up sifting through a lot of fool's gold along the way. 0:04:50.994,0:04:53.660 And even if you did take the time to do this, 0:04:53.660,0:04:56.536 you'd probably only discover a few nuggets. 0:04:57.721,0:04:59.459 In the mine shafts, however, 0:04:59.459,0:05:02.421 you're likely to discover a lot more gold in one place, 0:05:02.421,0:05:04.548 gold that is carefully organized 0:05:04.548,0:05:06.355 and easy to sort through. 0:05:07.140,0:05:09.343 In fact, you might find all the gold you need 0:05:09.343,0:05:12.013 in order to live a comfortable life 0:05:12.797,0:05:14.810 or write a thorough, award-winning, research paper, 0:05:14.810,0:05:16.916 one that knocks your professor's socks off 0:05:16.916,0:05:19.508 and sets you on your chosen path in life. 0:05:20.647,0:05:22.692 Here's another question: 0:05:22.692,0:05:24.902 If you knew such mine shafts existed, 0:05:24.902,0:05:27.542 would you then take the trouble to learn how to find them? 0:05:27.573,0:05:32.494 We don't have to tell you that today's colleges are competitive places to be. 0:05:32.494,0:05:35.677 There are fewer and fewer slots for more and more students. 0:05:36.262,0:05:37.746 And some of these students 0:05:37.822,0:05:44.512 know exactly where to find the mine shafts that serve as the foundation for their chosen field of study. 0:05:45.129,0:05:49.110 You can discover them, too!