Hi, I'm Beth Haller I'm a professor of Mass Communication at Towsen University in Maryland I also teach Disability Studies there and at several other campuses I teach at City University of New York and their Disability Studies programme I teach at York University in Toronto and their Disability Studies programme I teach at University of Texas, Arlington and their Disability Studies minor So I've been doing research since the early 90's About media representations of people with disabilities So I have a kind of unique relationship to the ADA Because I did my dissertation on how the news media covered it So before I went to Temple University in Philadelphia to get my PhD I was at University of Maryland College Park getting my Masters I started that in 1989 And there's a reason for all these numbers (laughs) these dates And in 1988 is when the Deaf President Now movement happened That gathered at university in DC, and I think somewhere in the back of my mind I knew about what was happening because I was a journalist before I became academic So when I started at College Park in 1989 I ended up doing an article for a class About a deaf student at Gallaudet and I got very interested in the deaf community There's a huge deaf community in the DC area Doing my Masters thesis on how the deaf community was represented Before, during and after Deaf President Now In the New York Times and the Washington Post That was a jumping-off point When I left College Park it was 1991 and so the ADA had just been passed And when I got to Temple to start working on my PhD I knew that I wanted to still work in the area of disability And we just had this major disability rights law passed I remember it more as a focus of my research Cause I don't necessarily remember seeing the actual coverage on the day it happened In 1990, but I do remember looking at all the coverage cause that was the subject Of my dissertation So it was really interesting to look at it as an academic And to kind of watch it happen and then not happen (laughs) As it moved into the future So my dissertation looked at how the mainstream news media You know, all the big news magazines and the major newspapers back then So I finished my dissertation in '94 Graduated in '95 So it was very early days of the ADA so it wasn't really being implemented yet Because they gave several years for people to get into compliance But as the years have passed it's been very interesting to watch how things Weren't happening And I think what we all thought was going to happen was: Congress was going to pass this major disability rights law And people would then follow it because it's now federal law Not to discriminate based on disability But that isn't what happened (laughs) And from a media standpoint, that really kind of hurt ADA because- And I've even had this conversation with disability rights scholars and Disability rights activists- because they I think thought In that same way that it's now law and everything will be fine And there was such a history of being covered in the media so badly That the activists thought they could get this past and everything would be fine And they didn't need the media for anything So I come onto the scene, I start going to Society for Disability studies, Meetings in the early 90's, started presenting my research And even the disability community in those first early years right after the ADA Didn't understand why the media was important Because I remember presenting at a conference At a Disability Studies conference And people coming up to me and saying "That's really nice that you do work on media, but we have bigger things we Need to be dealing with: getting people jobs, getting people proper education Getting people out of nursing homes." My response to everybody was "How do you think you're going to do that if you're not getting out information Into public opinion, so if you're not able to change public opinion How can you get these things accomplished? And how do you get public opinion changed? You get a proper narrative Going in the media." And now there's actual disability studies, research And disability activists who've talked about this in the early 2000's About how they took the wrong tactic after the ADA was passed