WEBVTT

00:00:05.467 --> 00:00:11.873
I started the Aumorfia brand in 2014 when I felt

00:00:11.873 --> 00:00:20.117
the need to create a product beyond the service I used to do,

00:00:20.117 --> 00:00:22.828
because my core profession and my studies

00:00:22.828 --> 00:00:25.088
are in interior and graphic design.

00:00:25.088 --> 00:00:30.848
I started with the aim of creating something

00:00:30.848 --> 00:00:36.798
that relates to one’s daily routine,

00:00:36.798 --> 00:00:42.088
mainly targeting people who work.

00:00:42.088 --> 00:00:46.008
They are more items that complement clothing

00:00:46.008 --> 00:00:49.548
and not jewelry or accessories.

00:00:49.548 --> 00:00:54.418
I think my creations are complementary to clothes,

00:00:54.418 --> 00:00:59.008
so they always work with the outfit of the person

00:00:59.008 --> 00:01:03.748
who wears them and his personality.

00:01:03.748 --> 00:01:10.668
Leather works like our skin, grows old

00:01:10.668 --> 00:01:13.558
it wants the same care

00:01:13.558 --> 00:01:21.738
and it actually gets our warmth and personality.

00:01:21.738 --> 00:01:21.988
If I could say that I'm inspired by something

00:01:21.988 --> 00:01:26.808
it's from architecture because of my specialty.

00:01:26.808 --> 00:01:31.438
I draw inspiration from what I see during the day

00:01:31.438 --> 00:01:37.768
as I have learned to be very observant and gather information.

00:01:37.768 --> 00:01:42.618
I am proud to say that my production is done entirely in Greece,

00:01:42.618 --> 00:01:45.236
at least that's what I'm trying to do,

00:01:45.236 --> 00:01:47.858
Ι think I have achieved it by 90%.

00:01:47.858 --> 00:01:55.098
My raw material, the leather, comes from Greek tanneries,

00:01:55.098 --> 00:01:58.619
there are few left but they do a great job.

00:01:58.619 --> 00:02:03.219
It's nice to live and create in a country that has a culture

00:02:03.219 --> 00:02:07.699
that inspires you every day and it is sunny.

00:02:07.699 --> 00:02:11.349
I'm Theano Ravazoula Potamianou and I'm the designer

00:02:11.349 --> 00:02:13.269
and founder of the brand Aumorfia.