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Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:02.75,Default,,0000,0000,0000,,As Mozilla we turned 15 years old \Nlast year.
Dialogue: 0,0:00:02.75,0:00:06.88,Default,,0000,0000,0000,,Now, is a great time to think about how \Nwe can make sure our brand
Dialogue: 0,0:00:06.90,0:00:09.02,Default,,0000,0000,0000,,is as bold and dynamic as we are.
Dialogue: 0,0:00:09.02,0:00:10.34,Default,,0000,0000,0000,,So, one of the things that
Dialogue: 0,0:00:10.34,0:00:11.35,Default,,0000,0000,0000,,we are looking into
Dialogue: 0,0:00:11.35,0:00:12.44,Default,,0000,0000,0000,,is how we can create
Dialogue: 0,0:00:12.44,0:00:13.16,Default,,0000,0000,0000,,a living brand.
Dialogue: 0,0:00:13.16,0:00:17.37,Default,,0000,0000,0000,,We are exploring ways of trying to make\Na new logo and identity for Mozilla,
Dialogue: 0,0:00:17.40,0:00:19.77,Default,,0000,0000,0000,,that is based off Mozilla data.
Dialogue: 0,0:00:19.77,0:00:23.71,Default,,0000,0000,0000,,How we can create our brand mark, \Nso it's a reflection,
Dialogue: 0,0:00:23.71,0:00:27.68,Default,,0000,0000,0000,,not only of the power of the web, \Nbut the power of all the people
Dialogue: 0,0:00:27.68,0:00:28.73,Default,,0000,0000,0000,,who are using the web.
Dialogue: 0,0:00:28.73,0:00:30.12,Default,,0000,0000,0000,,What we are trying to do is,
Dialogue: 0,0:00:30.12,0:00:31.47,Default,,0000,0000,0000,,we are looking at different
Dialogue: 0,0:00:31.47,0:00:32.43,Default,,0000,0000,0000,,types of data sets,
Dialogue: 0,0:00:32.43,0:00:36.04,Default,,0000,0000,0000,,like different log files of communities,\Ntheir activity and people's activity
Dialogue: 0,0:00:36.04,0:00:40.39,Default,,0000,0000,0000,,or bugs being fixed in Bugzilla and \Nhow long it takes them to be fixed and
Dialogue: 0,0:00:40.41,0:00:41.80,Default,,0000,0000,0000,,we are looking at all these
Dialogue: 0,0:00:41.80,0:00:43.20,Default,,0000,0000,0000,,different kinds of data sets
Dialogue: 0,0:00:43.20,0:00:44.77,Default,,0000,0000,0000,,to help drive the visual aspects
Dialogue: 0,0:00:44.77,0:00:45.56,Default,,0000,0000,0000,,of the identity.
Dialogue: 0,0:00:45.56,0:00:49.85,Default,,0000,0000,0000,,Here on my screen, each of these different\Ngraphs represent actual community activity
Dialogue: 0,0:00:49.87,0:00:51.63,Default,,0000,0000,0000,,and the space in between each one of
Dialogue: 0,0:00:51.63,0:00:52.76,Default,,0000,0000,0000,,these pink dots here,
Dialogue: 0,0:00:52.76,0:00:54.16,Default,,0000,0000,0000,,is one week's worth of time.
Dialogue: 0,0:00:54.16,0:00:56.79,Default,,0000,0000,0000,,So, this first green one here is \NBugzilla activity, and
Dialogue: 0,0:00:56.79,0:00:59.43,Default,,0000,0000,0000,,this next one is SUMO contributions\Nto our support team.
Dialogue: 0,0:00:59.43,0:01:02.54,Default,,0000,0000,0000,,This kind of up-and-down curvy one\Nis contributions to Firefox,
Dialogue: 0,0:01:02.54,0:01:03.45,Default,,0000,0000,0000,,the browser itself.
Dialogue: 0,0:01:03.45,0:01:07.86,Default,,0000,0000,0000,,And, then lastly, this darker red one, \Nis the same thing, but for Firefox OS.
Dialogue: 0,0:01:07.86,0:01:11.34,Default,,0000,0000,0000,,So, each on their own, they look like\Nyour basic graphs,
Dialogue: 0,0:01:11.35,0:01:15.29,Default,,0000,0000,0000,,but when I click this 'transform button'\Nup here at the top of the screen
Dialogue: 0,0:01:15.29,0:01:18.35,Default,,0000,0000,0000,,you'll see how they come together into\Na different kind of shape.
Dialogue: 0,0:01:18.35,0:01:21.97,Default,,0000,0000,0000,,It's not really in any way reflective\Nof how the final logo is going to look,
Dialogue: 0,0:01:21.97,0:01:25.62,Default,,0000,0000,0000,,but it does start to really show\Nhow we can take real community data
Dialogue: 0,0:01:25.62,0:01:29.12,Default,,0000,0000,0000,,that reflects actual activity on the world\Nand bring it together in a way
Dialogue: 0,0:01:29.14,0:01:32.01,Default,,0000,0000,0000,,that looks nice, and a visual \Nrepresentation of what Mozilla
Dialogue: 0,0:01:32.01,0:01:32.96,Default,,0000,0000,0000,,really is all about.
Dialogue: 0,0:01:32.96,0:01:38.05,Default,,0000,0000,0000,,We're using the web, the resource that\Nwe believe, not only belongs to everybody,
Dialogue: 0,0:01:38.05,0:01:41.51,Default,,0000,0000,0000,,but that we believe, that we need to \Nprotect, so everyone can use it,
Dialogue: 0,0:01:41.51,0:01:42.59,Default,,0000,0000,0000,,as it should be.
Dialogue: 0,0:01:42.59,0:01:47.10,Default,,0000,0000,0000,,We can use the web to actually express\Nwho Mozilla is
Dialogue: 0,0:01:47.10,0:01:48.72,Default,,0000,0000,0000,,and how we show up in the world.