As Mozilla we turned 15 years old last year.
Now, is a great time to think about how we can make sure our brand
is as bold and dynamic as we are.
So, one of the things that
we are looking into
is how we can create
a living brand.
We are exploring ways of trying to make a new logo and identity for Mozilla,
that is based off Mozilla data.
How we can create our brand mark, so it's a reflection,
not only of the power of the web, but the power of all the people
who are using the web.
What we are trying to do is,
we are looking at different
types of data sets,
like different log files of communities, their activity and people's activity
or bugs being fixed in Bugzilla and how long it takes them to be fixed and
we are looking at all these
different kinds of data sets
to help drive the visual aspects
of the identity.
Here on my screen, each of these different graphs represent actual community activity
and the space in between each one of
these pink dots here,
is one week's worth of time.
So, this first green one here is Bugzilla activity, and
this next one is SUMO contributions to our support team.
This kind of up-and-down curvy one is contributions to Firefox,
the browser itself.
And, then lastly, this darker red one, is the same thing, but for Firefox OS.
So, each on their own, they look like your basic graphs,
but when I click this 'transform button' up here at the top of the screen
you'll see how they come together into a different kind of shape.
It's not really in any way reflective of how the final logo is going to look,
but it does start to really show how we can take real community data
that reflects actual activity on the world and bring it together in a way
that looks nice, and a visual representation of what Mozilla
really is all about.
We're using the web, the resource that we believe, not only belongs to everybody,
but that we believe, that we need to protect, so everyone can use it,
as it should be.
We can use the web to actually express who Mozilla is
and how we show up in the world.