[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:03.00,Default,,0000,0000,0000,,You know, we're going to do things a little differently.
Dialogue: 0,0:00:03.00,0:00:06.00,Default,,0000,0000,0000,,I'm not going to show you a presentation. I'm going to talk to you.
Dialogue: 0,0:00:06.00,0:00:11.00,Default,,0000,0000,0000,,And at the same time, we're going to look at just images
Dialogue: 0,0:00:11.00,0:00:16.00,Default,,0000,0000,0000,,from a photo stream that is pretty close to live of things that --
Dialogue: 0,0:00:16.00,0:00:20.00,Default,,0000,0000,0000,,snapshots from Second Life. So hopefully this will be fascinating.
Dialogue: 0,0:00:20.00,0:00:24.00,Default,,0000,0000,0000,,You can -- I can compete for your attention with the strange pictures
Dialogue: 0,0:00:24.00,0:00:26.00,Default,,0000,0000,0000,,that you see on screen that come from there.
Dialogue: 0,0:00:26.00,0:00:31.00,Default,,0000,0000,0000,,I thought I'd talk a little bit about some just big ideas about this,
Dialogue: 0,0:00:31.00,0:00:35.00,Default,,0000,0000,0000,,and then get John back out here so we can talk interactively
Dialogue: 0,0:00:35.00,0:00:39.00,Default,,0000,0000,0000,,a little bit more and think and ask questions.
Dialogue: 0,0:00:39.00,0:00:42.00,Default,,0000,0000,0000,,You know, I guess the first question is,
Dialogue: 0,0:00:42.00,0:00:47.00,Default,,0000,0000,0000,,why build a virtual world at all?
Dialogue: 0,0:00:47.00,0:00:51.00,Default,,0000,0000,0000,,And I think the answer to that is always going to be
Dialogue: 0,0:00:51.00,0:00:53.00,Default,,0000,0000,0000,,at least driven to a certain extent by the people
Dialogue: 0,0:00:53.00,0:00:58.00,Default,,0000,0000,0000,,initially crazy enough to start the project, you know.
Dialogue: 0,0:00:58.00,0:01:01.00,Default,,0000,0000,0000,,So I can give you a little bit of first background just on me
Dialogue: 0,0:01:01.00,0:01:06.00,Default,,0000,0000,0000,,and what moved me as a -- really going back as far as a teenager
Dialogue: 0,0:01:06.00,0:01:09.00,Default,,0000,0000,0000,,and then an adult, to actually try and build this kind of thing.
Dialogue: 0,0:01:09.00,0:01:18.00,Default,,0000,0000,0000,,I was a very creative kid who read a lot, and got into electronics first,
Dialogue: 0,0:01:18.00,0:01:22.00,Default,,0000,0000,0000,,and then later, programming computers, when I was really young.
Dialogue: 0,0:01:22.00,0:01:26.00,Default,,0000,0000,0000,,I was just always trying to make things.
Dialogue: 0,0:01:26.00,0:01:30.00,Default,,0000,0000,0000,,I was just obsessed with taking things apart and building things,
Dialogue: 0,0:01:30.00,0:01:34.00,Default,,0000,0000,0000,,and just anything I could do with my hands or with wood
Dialogue: 0,0:01:34.00,0:01:37.00,Default,,0000,0000,0000,,or electronics or metal or anything else.
Dialogue: 0,0:01:37.00,0:01:41.00,Default,,0000,0000,0000,,And so, for example -- and it's a great Second Life thing -- I had a bedroom.
Dialogue: 0,0:01:41.00,0:01:44.00,Default,,0000,0000,0000,,And every kid, you know, as a teenager, has got his bedroom he retreats to --
Dialogue: 0,0:01:44.00,0:01:49.00,Default,,0000,0000,0000,,but I wanted my door, I thought it would be cool if my door went up
Dialogue: 0,0:01:49.00,0:01:51.00,Default,,0000,0000,0000,,rather than opened, like on Star Trek.
Dialogue: 0,0:01:51.00,0:01:54.00,Default,,0000,0000,0000,,I thought it would be neat to do that. And so I got up in the ceiling
Dialogue: 0,0:01:54.00,0:01:59.00,Default,,0000,0000,0000,,and I cut through the ceiling joists, much to my parents' delight,
Dialogue: 0,0:01:59.00,0:02:03.00,Default,,0000,0000,0000,,and put the door, you know, being pulled up through the ceiling.
Dialogue: 0,0:02:03.00,0:02:07.00,Default,,0000,0000,0000,,I built -- I put a garage-door opener up in the attic
Dialogue: 0,0:02:07.00,0:02:09.00,Default,,0000,0000,0000,,that would pull this door up.
Dialogue: 0,0:02:09.00,0:02:14.00,Default,,0000,0000,0000,,You can imagine the amount of time that it took me to do this to the house
Dialogue: 0,0:02:14.00,0:02:16.00,Default,,0000,0000,0000,,and the displeasure of my parents.
Dialogue: 0,0:02:16.00,0:02:19.00,Default,,0000,0000,0000,,The thing that was always striking to me was that we as people
Dialogue: 0,0:02:19.00,0:02:24.00,Default,,0000,0000,0000,,could have so many really amazing ideas about things we'd like to do,
Dialogue: 0,0:02:24.00,0:02:30.00,Default,,0000,0000,0000,,but are so often unable, in the real world, to actually do those things --
Dialogue: 0,0:02:30.00,0:02:33.00,Default,,0000,0000,0000,,to actually cobble together the materials
Dialogue: 0,0:02:33.00,0:02:36.00,Default,,0000,0000,0000,,and go through the actual execution phase of building something
Dialogue: 0,0:02:36.00,0:02:38.00,Default,,0000,0000,0000,,that you imagine from a design perspective.
Dialogue: 0,0:02:38.00,0:02:41.00,Default,,0000,0000,0000,,And so for me, I know that when the Internet came around
Dialogue: 0,0:02:41.00,0:02:44.00,Default,,0000,0000,0000,,and I was doing computer programming and just, you know,
Dialogue: 0,0:02:44.00,0:02:47.00,Default,,0000,0000,0000,,just generally trying to run my own little company
Dialogue: 0,0:02:47.00,0:02:50.00,Default,,0000,0000,0000,,and figure out what to do with the Internet and with computers,
Dialogue: 0,0:02:50.00,0:02:56.00,Default,,0000,0000,0000,,I was just immediately struck by how the ultimate thing
Dialogue: 0,0:02:56.00,0:02:59.00,Default,,0000,0000,0000,,that you would really want to do with the Internet and with computers
Dialogue: 0,0:02:59.00,0:03:02.00,Default,,0000,0000,0000,,would be to use the Internet and connected computers
Dialogue: 0,0:03:02.00,0:03:09.00,Default,,0000,0000,0000,,to simulate a world to sort of recreate the laws of physics
Dialogue: 0,0:03:09.00,0:03:13.00,Default,,0000,0000,0000,,and the rules of how things went together --
Dialogue: 0,0:03:13.00,0:03:16.00,Default,,0000,0000,0000,,the sort of -- the idea of atoms and how to make things,
Dialogue: 0,0:03:16.00,0:03:22.00,Default,,0000,0000,0000,,and do that inside a computer so that we could all get in there and make stuff.
Dialogue: 0,0:03:22.00,0:03:26.00,Default,,0000,0000,0000,,And so for me that was the thing that was so enticing.
Dialogue: 0,0:03:26.00,0:03:29.00,Default,,0000,0000,0000,,I just wanted this place where you could build things.
Dialogue: 0,0:03:29.00,0:03:32.00,Default,,0000,0000,0000,,And so I think you see that in the genesis
Dialogue: 0,0:03:32.00,0:03:36.00,Default,,0000,0000,0000,,of what has happened with Second Life, and I think it's important.
Dialogue: 0,0:03:36.00,0:03:42.00,Default,,0000,0000,0000,,I also think that more generally, the use of the Internet and technology
Dialogue: 0,0:03:42.00,0:03:48.00,Default,,0000,0000,0000,,as a kind of a space between us for creativity and design is a general trend.
Dialogue: 0,0:03:48.00,0:03:51.00,Default,,0000,0000,0000,,It is a -- sort of a great human progress.
Dialogue: 0,0:03:51.00,0:03:57.00,Default,,0000,0000,0000,,Technology is just generally being used to allow us to create
Dialogue: 0,0:03:57.00,0:04:00.00,Default,,0000,0000,0000,,in as shared and social a way as possible.
Dialogue: 0,0:04:00.00,0:04:02.00,Default,,0000,0000,0000,,And I think that Second Life and virtual worlds more generally
Dialogue: 0,0:04:02.00,0:04:07.00,Default,,0000,0000,0000,,represent the best we can do to achieve that right now.
Dialogue: 0,0:04:07.00,0:04:09.00,Default,,0000,0000,0000,,You know, another way to look at that,
Dialogue: 0,0:04:09.00,0:04:12.00,Default,,0000,0000,0000,,and related to the content and, you know, thinking about space,
Dialogue: 0,0:04:12.00,0:04:15.00,Default,,0000,0000,0000,,is to connect sort of virtual worlds to space.
Dialogue: 0,0:04:15.00,0:04:18.00,Default,,0000,0000,0000,,I thought that might be a fun thing to talk about for a second.
Dialogue: 0,0:04:18.00,0:04:23.00,Default,,0000,0000,0000,,If you think about going into space, it's a fascinating thing.
Dialogue: 0,0:04:23.00,0:04:26.00,Default,,0000,0000,0000,,So many movies, so many kids, we all sort of
Dialogue: 0,0:04:26.00,0:04:29.00,Default,,0000,0000,0000,,dream about exploring space. Now, why is that?
Dialogue: 0,0:04:29.00,0:04:31.00,Default,,0000,0000,0000,,Stop for a moment and ask, why that conceit?
Dialogue: 0,0:04:31.00,0:04:35.00,Default,,0000,0000,0000,,Why do we as people want to do that?
Dialogue: 0,0:04:35.00,0:04:37.00,Default,,0000,0000,0000,,I think there's a couple of things. It's what we see in the movies --
Dialogue: 0,0:04:37.00,0:04:40.00,Default,,0000,0000,0000,,you know, it's this dream that we all share.
Dialogue: 0,0:04:40.00,0:04:45.00,Default,,0000,0000,0000,,One is that if you went into space you'd be able to begin again.
Dialogue: 0,0:04:45.00,0:04:48.00,Default,,0000,0000,0000,,In some sense, you would become someone else in that journey,
Dialogue: 0,0:04:48.00,0:04:53.00,Default,,0000,0000,0000,,because there wouldn't be -- you'd leave society and life as you know it, behind.
Dialogue: 0,0:04:53.00,0:04:56.00,Default,,0000,0000,0000,,And so inevitably, you would transform yourself --
Dialogue: 0,0:04:56.00,0:05:00.00,Default,,0000,0000,0000,,irreversibly, in all likelihood -- as you began this exploration.
Dialogue: 0,0:05:00.00,0:05:04.00,Default,,0000,0000,0000,,And then the second thing is that there's this tangible sense
Dialogue: 0,0:05:04.00,0:05:10.00,Default,,0000,0000,0000,,that if you travel far enough, you can find out there --
Dialogue: 0,0:05:10.00,0:05:13.00,Default,,0000,0000,0000,,oh, yeah -- you have no idea what you're going to find
Dialogue: 0,0:05:13.00,0:05:15.00,Default,,0000,0000,0000,,once you get there, into space.
Dialogue: 0,0:05:15.00,0:05:17.00,Default,,0000,0000,0000,,It's going to be different than here.
Dialogue: 0,0:05:17.00,0:05:22.00,Default,,0000,0000,0000,,And in fact, it's going to be so different than what we see here on earth
Dialogue: 0,0:05:22.00,0:05:25.00,Default,,0000,0000,0000,,that anything is going to be possible.
Dialogue: 0,0:05:25.00,0:05:28.00,Default,,0000,0000,0000,,So that's kind of the idea -- we as humans crave the idea of
Dialogue: 0,0:05:28.00,0:05:33.00,Default,,0000,0000,0000,,creating a new identity and going into a place where anything is possible.
Dialogue: 0,0:05:33.00,0:05:36.00,Default,,0000,0000,0000,,And I think that if you really sit and think about it,
Dialogue: 0,0:05:36.00,0:05:40.00,Default,,0000,0000,0000,,virtual worlds, and where we're going
Dialogue: 0,0:05:40.00,0:05:44.00,Default,,0000,0000,0000,,with more and more computing technology,
Dialogue: 0,0:05:44.00,0:05:50.00,Default,,0000,0000,0000,,represent essentially the likely, really tactically possible
Dialogue: 0,0:05:50.00,0:05:52.00,Default,,0000,0000,0000,,version of space exploration.
Dialogue: 0,0:05:52.00,0:05:57.00,Default,,0000,0000,0000,,We are moved by the idea of virtual worlds because, like space,
Dialogue: 0,0:05:57.00,0:06:01.00,Default,,0000,0000,0000,,they allow us to reinvent ourselves and they contain anything
Dialogue: 0,0:06:01.00,0:06:03.00,Default,,0000,0000,0000,,and everything, and probably anything could happen there.
Dialogue: 0,0:06:03.00,0:06:06.00,Default,,0000,0000,0000,,You know, to give you a size idea about scale, you know,
Dialogue: 0,0:06:06.00,0:06:10.00,Default,,0000,0000,0000,,comparing space to Second Life, most people don't realize, kind of --
Dialogue: 0,0:06:10.00,0:06:13.00,Default,,0000,0000,0000,,and then this is just like the Internet in the early '90s.
Dialogue: 0,0:06:13.00,0:06:16.00,Default,,0000,0000,0000,,In fact, Second Life virtual worlds are a lot like the Internet in the early '90s today:
Dialogue: 0,0:06:16.00,0:06:18.00,Default,,0000,0000,0000,,everybody's very excited,
Dialogue: 0,0:06:18.00,0:06:21.00,Default,,0000,0000,0000,,there's a lot of hype and excitement about one idea or the next
Dialogue: 0,0:06:21.00,0:06:24.00,Default,,0000,0000,0000,,from moment to moment, and then there's despair
Dialogue: 0,0:06:24.00,0:06:26.00,Default,,0000,0000,0000,,and everybody thinks the whole thing's not going to work.
Dialogue: 0,0:06:26.00,0:06:28.00,Default,,0000,0000,0000,,Everything that's happening with Second Life
Dialogue: 0,0:06:28.00,0:06:31.00,Default,,0000,0000,0000,,and more broadly with virtual worlds, all happened in the early '90s.
Dialogue: 0,0:06:31.00,0:06:34.00,Default,,0000,0000,0000,,We always play a game at the office where you can take any article
Dialogue: 0,0:06:34.00,0:06:38.00,Default,,0000,0000,0000,,and find the same article where you just replace the words "Second Life"
Dialogue: 0,0:06:38.00,0:06:43.00,Default,,0000,0000,0000,,with "Web," and "virtual reality" with "Internet."
Dialogue: 0,0:06:43.00,0:06:45.00,Default,,0000,0000,0000,,You can find exactly the same articles
Dialogue: 0,0:06:45.00,0:06:49.00,Default,,0000,0000,0000,,written about everything that people are observing.
Dialogue: 0,0:06:49.00,0:06:56.00,Default,,0000,0000,0000,,To give you an idea of scale, Second Life is about 20,000 CPUs at this point.
Dialogue: 0,0:06:56.00,0:06:58.00,Default,,0000,0000,0000,,It's about 20,000 computers connected together
Dialogue: 0,0:06:58.00,0:07:02.00,Default,,0000,0000,0000,,in three facilities in the United States right now,
Dialogue: 0,0:07:02.00,0:07:06.00,Default,,0000,0000,0000,,that are simulating this virtual space. And the virtual space itself --
Dialogue: 0,0:07:06.00,0:07:10.00,Default,,0000,0000,0000,,there's about 250,000 people a day that are wandering around in there,
Dialogue: 0,0:07:10.00,0:07:14.00,Default,,0000,0000,0000,,so the kind of, active population is something like a smallish city.
Dialogue: 0,0:07:14.00,0:07:18.00,Default,,0000,0000,0000,,The space itself is about 10 times the size of San Francisco,
Dialogue: 0,0:07:18.00,0:07:21.00,Default,,0000,0000,0000,,and it's about as densely built out.
Dialogue: 0,0:07:21.00,0:07:24.00,Default,,0000,0000,0000,,So it gives you an idea of scale. Now, it's expanding very rapidly --
Dialogue: 0,0:07:24.00,0:07:28.00,Default,,0000,0000,0000,,about five percent a month or so right now, in terms of new servers being added.
Dialogue: 0,0:07:28.00,0:07:31.00,Default,,0000,0000,0000,,And so of course, radically unlike the real world,
Dialogue: 0,0:07:31.00,0:07:33.00,Default,,0000,0000,0000,,and like the Internet, the whole thing is expanding
Dialogue: 0,0:07:33.00,0:07:36.00,Default,,0000,0000,0000,,very, very quickly, and historically exponentially.
Dialogue: 0,0:07:36.00,0:07:39.00,Default,,0000,0000,0000,,So that sort of space exploration thing is matched up here
Dialogue: 0,0:07:39.00,0:07:41.00,Default,,0000,0000,0000,,by the amount of content that's in there,
Dialogue: 0,0:07:41.00,0:07:43.00,Default,,0000,0000,0000,,and I think that amount is critical.
Dialogue: 0,0:07:43.00,0:07:45.00,Default,,0000,0000,0000,,It was critical with the virtual world
Dialogue: 0,0:07:45.00,0:07:48.00,Default,,0000,0000,0000,,that it be this space of truly infinite possibility.
Dialogue: 0,0:07:48.00,0:07:50.00,Default,,0000,0000,0000,,We're very sensitive to that as humans.
Dialogue: 0,0:07:50.00,0:07:53.00,Default,,0000,0000,0000,,You know, you know when you see it. You know when you can do anything in a space
Dialogue: 0,0:07:53.00,0:07:55.00,Default,,0000,0000,0000,,and you know when you can't.
Dialogue: 0,0:07:55.00,0:07:57.00,Default,,0000,0000,0000,,Second Life today is this 20,000 machines,
Dialogue: 0,0:07:57.00,0:08:01.00,Default,,0000,0000,0000,,and it's about 100 million or so user-created objects where, you know,
Dialogue: 0,0:08:01.00,0:08:04.00,Default,,0000,0000,0000,,an object would be something like this, possibly interactive.
Dialogue: 0,0:08:04.00,0:08:06.00,Default,,0000,0000,0000,,Tens of millions of them are thinking all the time;
Dialogue: 0,0:08:06.00,0:08:08.00,Default,,0000,0000,0000,,they have code attached to them.
Dialogue: 0,0:08:08.00,0:08:11.00,Default,,0000,0000,0000,,So it's a really large world already, in terms of the amount of stuff that's there
Dialogue: 0,0:08:11.00,0:08:13.00,Default,,0000,0000,0000,,and that's very important.
Dialogue: 0,0:08:13.00,0:08:15.00,Default,,0000,0000,0000,,If anybody plays, like, World of Warcraft,
Dialogue: 0,0:08:15.00,0:08:18.00,Default,,0000,0000,0000,,World of Warcraft comes on, like, four DVDs.
Dialogue: 0,0:08:18.00,0:08:22.00,Default,,0000,0000,0000,,Second Life, by comparison, has about 100 terabytes
Dialogue: 0,0:08:22.00,0:08:27.00,Default,,0000,0000,0000,,of user-created data, making it about 25,000 times larger.
Dialogue: 0,0:08:27.00,0:08:31.00,Default,,0000,0000,0000,,So again, like the Internet compared to AOL,
Dialogue: 0,0:08:31.00,0:08:33.00,Default,,0000,0000,0000,,and the sort of chat rooms and content on AOL at the time,
Dialogue: 0,0:08:33.00,0:08:35.00,Default,,0000,0000,0000,,what's happening here is something very different,
Dialogue: 0,0:08:35.00,0:08:38.00,Default,,0000,0000,0000,,because the sheer scale of what people can do
Dialogue: 0,0:08:38.00,0:08:42.00,Default,,0000,0000,0000,,when they're enabled to do anything they want is pretty amazing.
Dialogue: 0,0:08:42.00,0:08:46.00,Default,,0000,0000,0000,,The last big thought is that it is almost certainly true
Dialogue: 0,0:08:46.00,0:08:49.00,Default,,0000,0000,0000,,that whatever this is going to evolve into
Dialogue: 0,0:08:49.00,0:08:53.00,Default,,0000,0000,0000,,is going to be bigger in total usage than the Web itself.
Dialogue: 0,0:08:53.00,0:08:56.00,Default,,0000,0000,0000,,And let me justify that with two statements.
Dialogue: 0,0:08:56.00,0:09:00.00,Default,,0000,0000,0000,,Generically, what we use the Web for is to organize, exchange,
Dialogue: 0,0:09:00.00,0:09:02.00,Default,,0000,0000,0000,,create and consume information.
Dialogue: 0,0:09:02.00,0:09:06.00,Default,,0000,0000,0000,,It's kind of like Irene talking about Google being data-driven.
Dialogue: 0,0:09:06.00,0:09:09.00,Default,,0000,0000,0000,,I'd say I kind of think about the world as being information.
Dialogue: 0,0:09:09.00,0:09:12.00,Default,,0000,0000,0000,,Everything that we interact with, all the experiences that we have,
Dialogue: 0,0:09:12.00,0:09:14.00,Default,,0000,0000,0000,,is kind of us flowing through a sea of information
Dialogue: 0,0:09:14.00,0:09:17.00,Default,,0000,0000,0000,,and interacting with it in different ways.
Dialogue: 0,0:09:17.00,0:09:23.00,Default,,0000,0000,0000,,The Web puts information in the form of text and images.
Dialogue: 0,0:09:23.00,0:09:28.00,Default,,0000,0000,0000,,The topology, the geography of the Web is text-to-text links for the most part.
Dialogue: 0,0:09:28.00,0:09:31.00,Default,,0000,0000,0000,,That's one way of organizing information,
Dialogue: 0,0:09:31.00,0:09:36.00,Default,,0000,0000,0000,,but there are two things about the way you access information in a virtual world
Dialogue: 0,0:09:36.00,0:09:39.00,Default,,0000,0000,0000,,that I think are the important ways that they're very different
Dialogue: 0,0:09:39.00,0:09:43.00,Default,,0000,0000,0000,,and much better than what we've been able to do to date with the Web.
Dialogue: 0,0:09:43.00,0:09:47.00,Default,,0000,0000,0000,,The first is that, as I said, the --
Dialogue: 0,0:09:47.00,0:09:50.00,Default,,0000,0000,0000,,well, the first difference for virtual worlds is that
Dialogue: 0,0:09:50.00,0:09:53.00,Default,,0000,0000,0000,,information is presented to you in the virtual world
Dialogue: 0,0:09:53.00,0:09:57.00,Default,,0000,0000,0000,,using the most powerful iconic symbols
Dialogue: 0,0:09:57.00,0:09:59.00,Default,,0000,0000,0000,,that you can possibly use with human beings.
Dialogue: 0,0:09:59.00,0:10:04.00,Default,,0000,0000,0000,,So for example, C-H-A-I-R is the English word for that,
Dialogue: 0,0:10:04.00,0:10:09.00,Default,,0000,0000,0000,,but a picture of this is a universal symbol.
Dialogue: 0,0:10:09.00,0:10:12.00,Default,,0000,0000,0000,,Everybody knows what it means. There's no need to translate it.
Dialogue: 0,0:10:12.00,0:10:15.00,Default,,0000,0000,0000,,It's also more memorable if I show you that picture,
Dialogue: 0,0:10:15.00,0:10:17.00,Default,,0000,0000,0000,,and I show you C-H-A-I-R on a piece of paper.
Dialogue: 0,0:10:17.00,0:10:20.00,Default,,0000,0000,0000,,You can do tests that show that you'll remember
Dialogue: 0,0:10:20.00,0:10:23.00,Default,,0000,0000,0000,,that I was talking about a chair a couple of days later a lot better.
Dialogue: 0,0:10:23.00,0:10:27.00,Default,,0000,0000,0000,,So when you organize information using the symbols of our memory,
Dialogue: 0,0:10:27.00,0:10:31.00,Default,,0000,0000,0000,,using the most common symbols that we've been immersed in all our lives,
Dialogue: 0,0:10:31.00,0:10:35.00,Default,,0000,0000,0000,,you maximally both excite, stimulate,
Dialogue: 0,0:10:35.00,0:10:37.00,Default,,0000,0000,0000,,are able to remember, transfer and manipulate data.
Dialogue: 0,0:10:37.00,0:10:41.00,Default,,0000,0000,0000,,And so virtual worlds are the best way
Dialogue: 0,0:10:41.00,0:10:45.00,Default,,0000,0000,0000,,for us to essentially organize and experience information.
Dialogue: 0,0:10:45.00,0:10:48.00,Default,,0000,0000,0000,,And I think that's something that people have talked about for 20 years --
Dialogue: 0,0:10:48.00,0:10:52.00,Default,,0000,0000,0000,,you know, that 3D, that lifelike environments
Dialogue: 0,0:10:52.00,0:10:54.00,Default,,0000,0000,0000,,are really important in some magical way to us.
Dialogue: 0,0:10:54.00,0:10:58.00,Default,,0000,0000,0000,,But the second thing -- and I think this one is less obvious --
Dialogue: 0,0:10:58.00,0:11:06.00,Default,,0000,0000,0000,,is that the experience of creating, consuming, exploring that information
Dialogue: 0,0:11:06.00,0:11:11.00,Default,,0000,0000,0000,,is in the virtual world implicitly and inherently social.
Dialogue: 0,0:11:11.00,0:11:14.00,Default,,0000,0000,0000,,You are always there with other people.
Dialogue: 0,0:11:14.00,0:11:20.00,Default,,0000,0000,0000,,And we as humans are social creatures and must, or are aided by,
Dialogue: 0,0:11:20.00,0:11:25.00,Default,,0000,0000,0000,,or enjoy more, the consumption of information in the presence of others.
Dialogue: 0,0:11:25.00,0:11:28.00,Default,,0000,0000,0000,,It's essential to us. You can't escape it.
Dialogue: 0,0:11:28.00,0:11:33.00,Default,,0000,0000,0000,,When you're on Amazon.com and you're looking for digital cameras or whatever,
Dialogue: 0,0:11:33.00,0:11:39.00,Default,,0000,0000,0000,,you're on there right now, when you're on the site, with like 5,000 other people,
Dialogue: 0,0:11:39.00,0:11:41.00,Default,,0000,0000,0000,,but you can't talk to them.
Dialogue: 0,0:11:41.00,0:11:45.00,Default,,0000,0000,0000,,You can't just turn to the people that are browsing digital cameras
Dialogue: 0,0:11:45.00,0:11:48.00,Default,,0000,0000,0000,,on the same page as you, and ask them,
Dialogue: 0,0:11:48.00,0:11:51.00,Default,,0000,0000,0000,,"Hey, have you seen one of these before? Because I'm thinking about buying it."
Dialogue: 0,0:11:51.00,0:11:55.00,Default,,0000,0000,0000,,That experience of like, shopping together, just as a simple example,
Dialogue: 0,0:11:55.00,0:11:57.00,Default,,0000,0000,0000,,is an example of how as social creatures
Dialogue: 0,0:11:57.00,0:11:59.00,Default,,0000,0000,0000,,we want to experience information in that way.
Dialogue: 0,0:11:59.00,0:12:05.00,Default,,0000,0000,0000,,So that second point, that we inherently experience information together
Dialogue: 0,0:12:05.00,0:12:07.00,Default,,0000,0000,0000,,or want to experience it together,
Dialogue: 0,0:12:07.00,0:12:10.00,Default,,0000,0000,0000,,is critical to essentially, kind of,
Dialogue: 0,0:12:10.00,0:12:15.00,Default,,0000,0000,0000,,this trend of where we're going to use technology to connect us.
Dialogue: 0,0:12:15.00,0:12:20.00,Default,,0000,0000,0000,,And so I think, again, that it's likely that in the next decade or so
Dialogue: 0,0:12:20.00,0:12:25.00,Default,,0000,0000,0000,,these virtual worlds are going to be the most common way as human beings
Dialogue: 0,0:12:25.00,0:12:30.00,Default,,0000,0000,0000,,that we kind of use the electronics of the Internet, if you will,
Dialogue: 0,0:12:30.00,0:12:34.00,Default,,0000,0000,0000,,to be together, to consume information.
Dialogue: 0,0:12:34.00,0:12:36.00,Default,,0000,0000,0000,,You know, mapping in India -- that's such a great example.
Dialogue: 0,0:12:36.00,0:12:41.00,Default,,0000,0000,0000,,Maybe the solution there involves talking to other people in real time.
Dialogue: 0,0:12:41.00,0:12:46.00,Default,,0000,0000,0000,,Asking for advice, rather than any possible way
Dialogue: 0,0:12:46.00,0:12:50.00,Default,,0000,0000,0000,,that you could just statically organize a map.
Dialogue: 0,0:12:50.00,0:12:52.00,Default,,0000,0000,0000,,So I think that's another big point.
Dialogue: 0,0:12:52.00,0:12:54.00,Default,,0000,0000,0000,,I think that wherever this is all going,
Dialogue: 0,0:12:54.00,0:12:59.00,Default,,0000,0000,0000,,whether it's Second Life or its descendants, or something broader
Dialogue: 0,0:12:59.00,0:13:02.00,Default,,0000,0000,0000,,that happens all around the world at a lot of different points --
Dialogue: 0,0:13:02.00,0:13:05.00,Default,,0000,0000,0000,,this is what we're going to see the Internet used for,
Dialogue: 0,0:13:05.00,0:13:09.00,Default,,0000,0000,0000,,and total traffic and total unique users is going to invert,
Dialogue: 0,0:13:09.00,0:13:14.00,Default,,0000,0000,0000,,so that the Web and its bibliographic set of text and graphical information
Dialogue: 0,0:13:14.00,0:13:17.00,Default,,0000,0000,0000,,is going to become a tool or a part of that consumption pattern,
Dialogue: 0,0:13:17.00,0:13:21.00,Default,,0000,0000,0000,,but the pattern itself is going to happen mostly in this type of an environment.
Dialogue: 0,0:13:21.00,0:13:25.00,Default,,0000,0000,0000,,Big idea, but I think highly defensible.
Dialogue: 0,0:13:25.00,0:13:28.00,Default,,0000,0000,0000,,So let me stop there and bring John back,
Dialogue: 0,0:13:28.00,0:13:31.00,Default,,0000,0000,0000,,and maybe we can just have a longer conversation.
Dialogue: 0,0:13:31.00,0:13:33.00,Default,,0000,0000,0000,,Thank you. John. That's great.
Dialogue: 0,0:13:33.00,0:13:38.00,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:13:38.00,0:13:42.00,Default,,0000,0000,0000,,John Hockenberry: Why is the creation, the impulse to create Second Life,
Dialogue: 0,0:13:42.00,0:13:45.00,Default,,0000,0000,0000,,not a utopian impulse?
Dialogue: 0,0:13:45.00,0:13:47.00,Default,,0000,0000,0000,,Like for example, in the 19th century,
Dialogue: 0,0:13:47.00,0:13:51.00,Default,,0000,0000,0000,,any number of works of literature that imagined alternative worlds
Dialogue: 0,0:13:51.00,0:13:53.00,Default,,0000,0000,0000,,were explicitly utopian.
Dialogue: 0,0:13:53.00,0:13:57.00,Default,,0000,0000,0000,,Philip Rosedale: I think that's great. That's such a deep question. Yeah.
Dialogue: 0,0:13:57.00,0:14:02.00,Default,,0000,0000,0000,,Is a virtual world likely to be a utopia, would be one way I'd say it.
Dialogue: 0,0:14:02.00,0:14:06.00,Default,,0000,0000,0000,,The answer is no, and I think the reason why is because
Dialogue: 0,0:14:06.00,0:14:09.00,Default,,0000,0000,0000,,the Web itself as a good example is profoundly bottoms-up.
Dialogue: 0,0:14:09.00,0:14:14.00,Default,,0000,0000,0000,,That idea of infinite possibility, that magic of anything can happen,
Dialogue: 0,0:14:14.00,0:14:16.00,Default,,0000,0000,0000,,only happens in an environment
Dialogue: 0,0:14:16.00,0:14:19.00,Default,,0000,0000,0000,,where you really know that there's a fundamental freedom
Dialogue: 0,0:14:19.00,0:14:23.00,Default,,0000,0000,0000,,at the level of the individual actor, at the level of the Lego blocks,
Dialogue: 0,0:14:23.00,0:14:25.00,Default,,0000,0000,0000,,if you will, that make up the virtual world.
Dialogue: 0,0:14:25.00,0:14:28.00,Default,,0000,0000,0000,,You have to have that level of freedom, and so I'm often asked that,
Dialogue: 0,0:14:28.00,0:14:30.00,Default,,0000,0000,0000,,you know, is there a, kind of, utopian or,
Dialogue: 0,0:14:30.00,0:14:33.00,Default,,0000,0000,0000,,is there a utopian tendency to Second Life and things like it,
Dialogue: 0,0:14:33.00,0:14:36.00,Default,,0000,0000,0000,,that you would create a world that has a grand scheme to it?
Dialogue: 0,0:14:36.00,0:14:40.00,Default,,0000,0000,0000,,Those top-down schemes are alienating to just about everybody,
Dialogue: 0,0:14:40.00,0:14:43.00,Default,,0000,0000,0000,,even if you mean well when you build them.
Dialogue: 0,0:14:43.00,0:14:47.00,Default,,0000,0000,0000,,And what's more, human society, when it's controlled,
Dialogue: 0,0:14:47.00,0:14:49.00,Default,,0000,0000,0000,,when you set out a grand scheme of rules,
Dialogue: 0,0:14:49.00,0:14:53.00,Default,,0000,0000,0000,,a new way of people interacting, or a new way of laying out a city, or whatever,
Dialogue: 0,0:14:53.00,0:14:56.00,Default,,0000,0000,0000,,that stuff historically has never scaled much beyond,
Dialogue: 0,0:14:56.00,0:14:59.00,Default,,0000,0000,0000,,you know -- I always laughingly say -- the Mall of America, you know,
Dialogue: 0,0:14:59.00,0:15:02.00,Default,,0000,0000,0000,,which is like, the largest piece of centrally designed architecture
Dialogue: 0,0:15:02.00,0:15:04.00,Default,,0000,0000,0000,,that, you know, has been built.
Dialogue: 0,0:15:04.00,0:15:06.00,Default,,0000,0000,0000,,JH: The Kremlin was pretty big.
Dialogue: 0,0:15:06.00,0:15:09.00,Default,,0000,0000,0000,,PR: The Kremlin, yeah. That's true. The whole complex.
Dialogue: 0,0:15:09.00,0:15:13.00,Default,,0000,0000,0000,,JH: Give me a story of a tool you created at the beginning
Dialogue: 0,0:15:13.00,0:15:16.00,Default,,0000,0000,0000,,in Second Life that you were pretty sure people would want to use
Dialogue: 0,0:15:16.00,0:15:19.00,Default,,0000,0000,0000,,in the creation of their avatars or in communicating
Dialogue: 0,0:15:19.00,0:15:23.00,Default,,0000,0000,0000,,that people actually in practice said, no, I'm not interested in that at all,
Dialogue: 0,0:15:23.00,0:15:28.00,Default,,0000,0000,0000,,and name something that you didn't come up with
Dialogue: 0,0:15:28.00,0:15:31.00,Default,,0000,0000,0000,,that almost immediately people began to demand.
Dialogue: 0,0:15:31.00,0:15:34.00,Default,,0000,0000,0000,,PR: I'm sure I can think of multiple examples of both of those.
Dialogue: 0,0:15:34.00,0:15:37.00,Default,,0000,0000,0000,,One of my favorites. I had this feature that I built into Second Life --
Dialogue: 0,0:15:37.00,0:15:39.00,Default,,0000,0000,0000,,I was really passionate about it.
Dialogue: 0,0:15:39.00,0:15:42.00,Default,,0000,0000,0000,,It was an ability to kind of walk up close to somebody
Dialogue: 0,0:15:42.00,0:15:44.00,Default,,0000,0000,0000,,and have a more private conversation,
Dialogue: 0,0:15:44.00,0:15:47.00,Default,,0000,0000,0000,,but it wasn't instant messaging because you had to sort of befriend somebody.
Dialogue: 0,0:15:47.00,0:15:50.00,Default,,0000,0000,0000,,It was just this idea that you could kind of have a private chat.
Dialogue: 0,0:15:50.00,0:15:53.00,Default,,0000,0000,0000,,I just remember it was one of those examples of data-driven design.
Dialogue: 0,0:15:53.00,0:15:55.00,Default,,0000,0000,0000,,I thought it was such a good idea from my perspective,
Dialogue: 0,0:15:55.00,0:15:58.00,Default,,0000,0000,0000,,and it was just absolutely never used, and we ultimately --
Dialogue: 0,0:15:58.00,0:16:00.00,Default,,0000,0000,0000,,I think we've now turned it off, if I remember.
Dialogue: 0,0:16:00.00,0:16:03.00,Default,,0000,0000,0000,,We finally gave up, took it out of the code.
Dialogue: 0,0:16:03.00,0:16:07.00,Default,,0000,0000,0000,,But more generally, you know, one other example I think about this,
Dialogue: 0,0:16:07.00,0:16:10.00,Default,,0000,0000,0000,,which is great relative to the utopian idea.
Dialogue: 0,0:16:10.00,0:16:15.00,Default,,0000,0000,0000,,Second Life originally had 16 simulators. It now has 20,000.
Dialogue: 0,0:16:15.00,0:16:17.00,Default,,0000,0000,0000,,So when it only had 16,
Dialogue: 0,0:16:17.00,0:16:20.00,Default,,0000,0000,0000,,it was only about as big as this college campus.
Dialogue: 0,0:16:20.00,0:16:24.00,Default,,0000,0000,0000,,And we had -- we zoned it, you know: we put a nightclub,
Dialogue: 0,0:16:24.00,0:16:26.00,Default,,0000,0000,0000,,we put a disco where you could dance,
Dialogue: 0,0:16:26.00,0:16:30.00,Default,,0000,0000,0000,,and then we had a place where you could fight with guns if you wanted to,
Dialogue: 0,0:16:30.00,0:16:34.00,Default,,0000,0000,0000,,and we had another place that was like a boardwalk, kind of a Coney Island.
Dialogue: 0,0:16:34.00,0:16:37.00,Default,,0000,0000,0000,,And we laid out the zoning, but of course,
Dialogue: 0,0:16:37.00,0:16:40.00,Default,,0000,0000,0000,,people could build all around it however they wanted to.
Dialogue: 0,0:16:40.00,0:16:44.00,Default,,0000,0000,0000,,And what was so amazing right from the start was that the idea
Dialogue: 0,0:16:44.00,0:16:48.00,Default,,0000,0000,0000,,that we had put out in the zoning concept, basically,
Dialogue: 0,0:16:48.00,0:16:50.00,Default,,0000,0000,0000,,was instantly and thoroughly ignored,
Dialogue: 0,0:16:50.00,0:16:53.00,Default,,0000,0000,0000,,and like, two months into the whole thing,
Dialogue: 0,0:16:53.00,0:16:56.00,Default,,0000,0000,0000,,-- which is really a small amount of time, even in Second Life time --
Dialogue: 0,0:16:56.00,0:17:00.00,Default,,0000,0000,0000,,I remember the users, the people who were then using Second Life,
Dialogue: 0,0:17:00.00,0:17:04.00,Default,,0000,0000,0000,,the residents came to me and said, we want to buy the disco --
Dialogue: 0,0:17:04.00,0:17:08.00,Default,,0000,0000,0000,,because I had built it -- we want to buy that land and raze it
Dialogue: 0,0:17:08.00,0:17:11.00,Default,,0000,0000,0000,,and put houses on it. And I sold it to them --
Dialogue: 0,0:17:11.00,0:17:13.00,Default,,0000,0000,0000,,I mean, we transferred ownership and they had a big party
Dialogue: 0,0:17:13.00,0:17:15.00,Default,,0000,0000,0000,,and blew up the entire building.
Dialogue: 0,0:17:15.00,0:17:19.00,Default,,0000,0000,0000,,And I remember that that was just so telling, you know,
Dialogue: 0,0:17:19.00,0:17:21.00,Default,,0000,0000,0000,,that you didn't know exactly what was going to happen.
Dialogue: 0,0:17:21.00,0:17:24.00,Default,,0000,0000,0000,,When you think about stuff that people have built that's popular --
Dialogue: 0,0:17:24.00,0:17:27.00,Default,,0000,0000,0000,,JH: CBGB's has to close eventually, you know. That's the rule.
Dialogue: 0,0:17:27.00,0:17:32.00,Default,,0000,0000,0000,,PR: Exactly. And it -- but it closed on day one, basically, in Internet time.
Dialogue: 0,0:17:33.00,0:17:36.00,Default,,0000,0000,0000,,You know, an example of something -- pregnancy.
Dialogue: 0,0:17:36.00,0:17:39.00,Default,,0000,0000,0000,,You can have a baby in Second Life.
Dialogue: 0,0:17:39.00,0:17:45.00,Default,,0000,0000,0000,,This is done entirely using, kind of, the tools that are built into Second Life,
Dialogue: 0,0:17:45.00,0:17:49.00,Default,,0000,0000,0000,,so the innate concept of becoming pregnant and having a baby, of course --
Dialogue: 0,0:17:49.00,0:17:54.00,Default,,0000,0000,0000,,Second Life is, at the platform level, at the level of the company -- at Linden Lab --
Dialogue: 0,0:17:54.00,0:17:57.00,Default,,0000,0000,0000,,Second Life has no game properties to it whatsoever.
Dialogue: 0,0:17:57.00,0:17:59.00,Default,,0000,0000,0000,,There is no attempt to structure the experience,
Dialogue: 0,0:17:59.00,0:18:02.00,Default,,0000,0000,0000,,to make it utopian in that sense that we put into it.
Dialogue: 0,0:18:02.00,0:18:05.00,Default,,0000,0000,0000,,So of course, we never would have put a mechanism for having babies or, you know,
Dialogue: 0,0:18:05.00,0:18:08.00,Default,,0000,0000,0000,,taking two avatars and merging them, or something.
Dialogue: 0,0:18:08.00,0:18:13.00,Default,,0000,0000,0000,,But people built the ability to have babies and care for babies
Dialogue: 0,0:18:13.00,0:18:17.00,Default,,0000,0000,0000,,as a purchasable experience that you can have in Second Life and so --
Dialogue: 0,0:18:17.00,0:18:20.00,Default,,0000,0000,0000,,I mean, that's a pretty fascinating example of, you know,
Dialogue: 0,0:18:20.00,0:18:22.00,Default,,0000,0000,0000,,what goes on in the overall economy.
Dialogue: 0,0:18:22.00,0:18:24.00,Default,,0000,0000,0000,,And of course, the existence of an economy is another idea.
Dialogue: 0,0:18:24.00,0:18:27.00,Default,,0000,0000,0000,,I didn't talk about it, but it's a critical feature.
Dialogue: 0,0:18:27.00,0:18:30.00,Default,,0000,0000,0000,,When people are given the opportunity to create in the world,
Dialogue: 0,0:18:30.00,0:18:32.00,Default,,0000,0000,0000,,there's really two things they want.
Dialogue: 0,0:18:32.00,0:18:35.00,Default,,0000,0000,0000,,One is fair ownership of the things they create.
Dialogue: 0,0:18:35.00,0:18:37.00,Default,,0000,0000,0000,,And then the second one is -- if they feel like it,
Dialogue: 0,0:18:37.00,0:18:39.00,Default,,0000,0000,0000,,and they're not going to do it in every case, but in many they are --
Dialogue: 0,0:18:39.00,0:18:43.00,Default,,0000,0000,0000,,they want to actually be able to sell that creation
Dialogue: 0,0:18:43.00,0:18:45.00,Default,,0000,0000,0000,,as a way of providing for their own livelihood.
Dialogue: 0,0:18:45.00,0:18:48.00,Default,,0000,0000,0000,,True on the Web -- also true in Second Life.
Dialogue: 0,0:18:48.00,0:18:50.00,Default,,0000,0000,0000,,And so the existence of an economy is critical.
Dialogue: 0,0:18:50.00,0:18:54.00,Default,,0000,0000,0000,,JH: Questions for Philip Rosedale? Right here.
Dialogue: 0,0:18:54.00,0:18:57.00,Default,,0000,0000,0000,,(Audience: Well, first an observation, which is that you look like a character.)
Dialogue: 0,0:18:57.00,0:19:02.00,Default,,0000,0000,0000,,JH: The observation is, Philip has been accused of looking like a character,
Dialogue: 0,0:19:02.00,0:19:04.00,Default,,0000,0000,0000,,an avatar, in Second Life.
Dialogue: 0,0:19:04.00,0:19:06.00,Default,,0000,0000,0000,,Respond, and then we'll get the rest of your question.
Dialogue: 0,0:19:06.00,0:19:08.00,Default,,0000,0000,0000,,PR: But I don't look like my avatar.
Dialogue: 0,0:19:08.00,0:19:10.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:19:10.00,0:19:12.00,Default,,0000,0000,0000,,How many people here know what my avatar looks like?
Dialogue: 0,0:19:12.00,0:19:14.00,Default,,0000,0000,0000,,That's probably not very many.
Dialogue: 0,0:19:14.00,0:19:16.00,Default,,0000,0000,0000,,JH: Are you ripping off somebody else's avatar with that, sort of --\N
Dialogue: 0,0:19:16.00,0:19:19.00,Default,,0000,0000,0000,,PR: No, no. I didn't. One of the other guys at work had a fantastic avatar --
Dialogue: 0,0:19:19.00,0:19:22.00,Default,,0000,0000,0000,,a female avatar -- that I used to be once in a while.
Dialogue: 0,0:19:22.00,0:19:28.00,Default,,0000,0000,0000,,But my avatar is a guy wearing chaps.
Dialogue: 0,0:19:29.00,0:19:32.00,Default,,0000,0000,0000,,Spiky hair -- spikier than this. Kind of orange hair.
Dialogue: 0,0:19:32.00,0:19:37.00,Default,,0000,0000,0000,,Handlebar mustache. Kind of a Village People sort of a character.
Dialogue: 0,0:19:37.00,0:19:39.00,Default,,0000,0000,0000,,So, very cool.
Dialogue: 0,0:19:39.00,0:19:41.00,Default,,0000,0000,0000,,JH: And your question?
Dialogue: 0,0:19:41.00,0:19:44.00,Default,,0000,0000,0000,,(Audience: [Unclear].)
Dialogue: 0,0:19:44.00,0:19:50.00,Default,,0000,0000,0000,,JH: The question is, there appears to be a lack of cultural fine-tuning in Second Life.
Dialogue: 0,0:19:50.00,0:19:52.00,Default,,0000,0000,0000,,It doesn't seem to have its own culture,
Dialogue: 0,0:19:52.00,0:19:54.00,Default,,0000,0000,0000,,and the sort of differences that exist in the real world
Dialogue: 0,0:19:54.00,0:19:57.00,Default,,0000,0000,0000,,aren't translated into the Second Life map.
Dialogue: 0,0:19:57.00,0:19:59.00,Default,,0000,0000,0000,,PR: Well, first of all, we're very early,
Dialogue: 0,0:19:59.00,0:20:02.00,Default,,0000,0000,0000,,so this has only been going on for a few years.
Dialogue: 0,0:20:02.00,0:20:05.00,Default,,0000,0000,0000,,And so part of what we see is the same evolution of human behavior
Dialogue: 0,0:20:05.00,0:20:07.00,Default,,0000,0000,0000,,that you see in emerging societies.
Dialogue: 0,0:20:07.00,0:20:11.00,Default,,0000,0000,0000,,So a fair criticism -- is what it is -- of Second Life today is that
Dialogue: 0,0:20:11.00,0:20:16.00,Default,,0000,0000,0000,,it's more like the Wild West than it is like Rome, from a cultural standpoint.
Dialogue: 0,0:20:16.00,0:20:22.00,Default,,0000,0000,0000,,That said, the evolution of, and the nuanced interaction that creates culture,
Dialogue: 0,0:20:22.00,0:20:25.00,Default,,0000,0000,0000,,is happening at 10 times the speed of the real world,
Dialogue: 0,0:20:25.00,0:20:30.00,Default,,0000,0000,0000,,and in an environment where, if you walk into a bar in Second Life,
Dialogue: 0,0:20:30.00,0:20:33.00,Default,,0000,0000,0000,,65 percent of the people there are not in the United States,
Dialogue: 0,0:20:33.00,0:20:38.00,Default,,0000,0000,0000,,and in fact are speaking their, you know, various and different languages.
Dialogue: 0,0:20:38.00,0:20:40.00,Default,,0000,0000,0000,,In fact, one of the ways to make money in Second Life
Dialogue: 0,0:20:40.00,0:20:45.00,Default,,0000,0000,0000,,is to make really cool translators that you drag onto your body
Dialogue: 0,0:20:45.00,0:20:47.00,Default,,0000,0000,0000,,and they basically, kind of, pop up on your screen
Dialogue: 0,0:20:47.00,0:20:50.00,Default,,0000,0000,0000,,and allow you to use Google or Babel Fish
Dialogue: 0,0:20:50.00,0:20:53.00,Default,,0000,0000,0000,,or one of the other online text translators to on-the-fly
Dialogue: 0,0:20:53.00,0:20:58.00,Default,,0000,0000,0000,,translate spoken -- I'm sorry -- typed text between individuals.
Dialogue: 0,0:20:58.00,0:21:02.00,Default,,0000,0000,0000,,And so, the multicultural nature and the sort of cultural melting pot
Dialogue: 0,0:21:02.00,0:21:05.00,Default,,0000,0000,0000,,that's happening inside Second Life is quite --
Dialogue: 0,0:21:05.00,0:21:10.00,Default,,0000,0000,0000,,I think, quite remarkable relative to what in real human terms
Dialogue: 0,0:21:10.00,0:21:12.00,Default,,0000,0000,0000,,in the real world we've ever been able to achieve.
Dialogue: 0,0:21:12.00,0:21:15.00,Default,,0000,0000,0000,,So, I think that culture will fine-tune, it will emerge,
Dialogue: 0,0:21:15.00,0:21:19.00,Default,,0000,0000,0000,,but we still have some years to wait while that happens,
Dialogue: 0,0:21:19.00,0:21:21.00,Default,,0000,0000,0000,,as you would naturally expect.
Dialogue: 0,0:21:21.00,0:21:24.00,Default,,0000,0000,0000,,JH: Other questions? Right here.
Dialogue: 0,0:21:24.00,0:21:26.00,Default,,0000,0000,0000,,(Audience: What's your demographic?)
Dialogue: 0,0:21:26.00,0:21:28.00,Default,,0000,0000,0000,,JH: What's your demographic?
Dialogue: 0,0:21:28.00,0:21:30.00,Default,,0000,0000,0000,,PR: So, the question is, what's the demographic.
Dialogue: 0,0:21:30.00,0:21:35.00,Default,,0000,0000,0000,,So, the average age of a person in Second Life is 32,
Dialogue: 0,0:21:35.00,0:21:40.00,Default,,0000,0000,0000,,however, the use of Second Life increases dramatically
Dialogue: 0,0:21:40.00,0:21:45.00,Default,,0000,0000,0000,,as your physical age increases. So as you go from age 30 to age 60 --
Dialogue: 0,0:21:45.00,0:21:47.00,Default,,0000,0000,0000,,and there are many people in their sixties using Second Life --
Dialogue: 0,0:21:47.00,0:21:52.00,Default,,0000,0000,0000,,this is also not a sharp curve -- it's very, very distributed --
Dialogue: 0,0:21:52.00,0:21:56.00,Default,,0000,0000,0000,,usage goes up in terms of, like, hours per week by 40 percent
Dialogue: 0,0:21:56.00,0:22:00.00,Default,,0000,0000,0000,,as you go from age 30 to age 60 in real life, so there's not --
Dialogue: 0,0:22:00.00,0:22:02.00,Default,,0000,0000,0000,,many people make the mistake of believing that Second Life
Dialogue: 0,0:22:02.00,0:22:07.00,Default,,0000,0000,0000,,is some kind of an online game. Actually it's generally unappealing --
Dialogue: 0,0:22:07.00,0:22:10.00,Default,,0000,0000,0000,,I'm just speaking broadly and critically --
Dialogue: 0,0:22:10.00,0:22:12.00,Default,,0000,0000,0000,,it's not very appealing to people that play online video games,
Dialogue: 0,0:22:12.00,0:22:16.00,Default,,0000,0000,0000,,because the graphics are not yet equivalent to --
Dialogue: 0,0:22:16.00,0:22:17.00,Default,,0000,0000,0000,,I mean, these are very nice pictures,
Dialogue: 0,0:22:17.00,0:22:19.00,Default,,0000,0000,0000,,but in general the graphics are not quite equivalent
Dialogue: 0,0:22:19.00,0:22:23.00,Default,,0000,0000,0000,,to the fine-tuned graphics that you see in a Grand Theft Auto 4.
Dialogue: 0,0:22:23.00,0:22:26.00,Default,,0000,0000,0000,,So average age: 32. I mentioned
Dialogue: 0,0:22:26.00,0:22:28.00,Default,,0000,0000,0000,,65 percent of the users are not in the United States.
Dialogue: 0,0:22:28.00,0:22:31.00,Default,,0000,0000,0000,,The distribution amongst countries is extremely broad.
Dialogue: 0,0:22:31.00,0:22:34.00,Default,,0000,0000,0000,,There's users from, you know, virtually every country in the world now in Second Life.
Dialogue: 0,0:22:34.00,0:22:38.00,Default,,0000,0000,0000,,The dominant ones are -- if you take the UK and Europe,
Dialogue: 0,0:22:38.00,0:22:42.00,Default,,0000,0000,0000,,together they make up about 55 percent of the usage base in Second Life.
Dialogue: 0,0:22:42.00,0:22:44.00,Default,,0000,0000,0000,,In terms of psychographic --
Dialogue: 0,0:22:44.00,0:22:49.00,Default,,0000,0000,0000,,oh, men and women: men and women are almost equally matched in Second Life,
Dialogue: 0,0:22:49.00,0:22:54.00,Default,,0000,0000,0000,,so about 45 percent of the people online right now on Second Life are women.
Dialogue: 0,0:22:54.00,0:22:56.00,Default,,0000,0000,0000,,Women use Second Life, though,
Dialogue: 0,0:22:56.00,0:22:59.00,Default,,0000,0000,0000,,about 30 to 40 percent more, on an hours basis, than men do,
Dialogue: 0,0:22:59.00,0:23:01.00,Default,,0000,0000,0000,,meaning that more men sign up than women,
Dialogue: 0,0:23:01.00,0:23:04.00,Default,,0000,0000,0000,,and more women stay and use it than men.
Dialogue: 0,0:23:04.00,0:23:06.00,Default,,0000,0000,0000,,So that's another demographic fact.
Dialogue: 0,0:23:06.00,0:23:11.00,Default,,0000,0000,0000,,In terms of psychographic, you know, the people in Second Life
Dialogue: 0,0:23:11.00,0:23:15.00,Default,,0000,0000,0000,,are remarkably dissimilar relative to what you might think,
Dialogue: 0,0:23:15.00,0:23:17.00,Default,,0000,0000,0000,,when you go in and talk to them and meet them, and I would, you know,
Dialogue: 0,0:23:17.00,0:23:19.00,Default,,0000,0000,0000,,challenge you to just do this and find out.
Dialogue: 0,0:23:19.00,0:23:22.00,Default,,0000,0000,0000,,But it's not a bunch of programmers.
Dialogue: 0,0:23:22.00,0:23:26.00,Default,,0000,0000,0000,,It's not easy to describe as a demographic.
Dialogue: 0,0:23:26.00,0:23:30.00,Default,,0000,0000,0000,,If I had to just sort of paint a broad picture, I'd say, remember the people
Dialogue: 0,0:23:30.00,0:23:34.00,Default,,0000,0000,0000,,who were really getting into eBay in the first few years of eBay?
Dialogue: 0,0:23:34.00,0:23:37.00,Default,,0000,0000,0000,,Maybe a little bit like that: in other words, people who are early adopters.
Dialogue: 0,0:23:37.00,0:23:40.00,Default,,0000,0000,0000,,They tend to be creative. They tend to be entrepreneurial.
Dialogue: 0,0:23:40.00,0:23:44.00,Default,,0000,0000,0000,,A lot of them -- about 55,000 people so far -- are cash-flow positive:
Dialogue: 0,0:23:44.00,0:23:47.00,Default,,0000,0000,0000,,they're making money from what -- I mean, real-world money --
Dialogue: 0,0:23:47.00,0:23:51.00,Default,,0000,0000,0000,,from what they're doing in Second Life, so it's a very build --
Dialogue: 0,0:23:51.00,0:23:54.00,Default,,0000,0000,0000,,still a creative, building things, build-your-own-business
Dialogue: 0,0:23:54.00,0:23:56.00,Default,,0000,0000,0000,,type of an orientation. So, that's it.
Dialogue: 0,0:23:56.00,0:23:58.00,Default,,0000,0000,0000,,JH: You describe yourself, Philip, as someone who was really creative
Dialogue: 0,0:23:58.00,0:24:02.00,Default,,0000,0000,0000,,when you were young and, you know, liked to make things.
Dialogue: 0,0:24:02.00,0:24:05.00,Default,,0000,0000,0000,,I mean, it's not often that you hear somebody
Dialogue: 0,0:24:05.00,0:24:07.00,Default,,0000,0000,0000,,describe themselves as really creative.
Dialogue: 0,0:24:07.00,0:24:11.00,Default,,0000,0000,0000,,I suspect that's possibly a euphemism for C student
Dialogue: 0,0:24:11.00,0:24:14.00,Default,,0000,0000,0000,,who spent a lot of time in his room? Is it possible?
Dialogue: 0,0:24:14.00,0:24:15.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:24:15.00,0:24:19.00,Default,,0000,0000,0000,,PR: I was a -- there were times I was a C student. You know, it's funny.
Dialogue: 0,0:24:19.00,0:24:21.00,Default,,0000,0000,0000,,When I got to college -- I studied physics in college --
Dialogue: 0,0:24:21.00,0:24:23.00,Default,,0000,0000,0000,,and I got really -- it was funny,
Dialogue: 0,0:24:23.00,0:24:28.00,Default,,0000,0000,0000,,because I was definitely a more antisocial kid. I read all the time.
Dialogue: 0,0:24:28.00,0:24:33.00,Default,,0000,0000,0000,,I was shy. I don't seem like it now, but I was very shy.
Dialogue: 0,0:24:33.00,0:24:35.00,Default,,0000,0000,0000,,Moved around a bunch -- had that experience too.
Dialogue: 0,0:24:35.00,0:24:38.00,Default,,0000,0000,0000,,So I did, kind of, I think, live in my own world,
Dialogue: 0,0:24:38.00,0:24:41.00,Default,,0000,0000,0000,,and obviously that helps, you know, engage your real interest in something.
Dialogue: 0,0:24:41.00,0:24:44.00,Default,,0000,0000,0000,,JH: So you're on your fifth life at this point?
Dialogue: 0,0:24:44.00,0:24:50.00,Default,,0000,0000,0000,,PR: If you count, yeah, cities. So -- but I did --
Dialogue: 0,0:24:50.00,0:24:54.00,Default,,0000,0000,0000,,and I didn't do -- I think I didn't do as well in school as I could have. I think you're right.
Dialogue: 0,0:24:54.00,0:24:58.00,Default,,0000,0000,0000,,I wasn't, like, an obsessed -- you know, get A's kind of guy.
Dialogue: 0,0:24:58.00,0:25:00.00,Default,,0000,0000,0000,,I was going to say, I had a great social experience
Dialogue: 0,0:25:00.00,0:25:02.00,Default,,0000,0000,0000,,when I went to college that I hadn't had before,
Dialogue: 0,0:25:02.00,0:25:05.00,Default,,0000,0000,0000,,a more fraternal experience, where I met six or seven other guys
Dialogue: 0,0:25:05.00,0:25:08.00,Default,,0000,0000,0000,,who I studied physics with, and I was very competitive with them,
Dialogue: 0,0:25:08.00,0:25:12.00,Default,,0000,0000,0000,,so then I started to get A's. But you're right: I wasn't an A student.
Dialogue: 0,0:25:12.00,0:25:14.00,Default,,0000,0000,0000,,JH: Last question. Right here.
Dialogue: 0,0:25:14.00,0:25:17.00,Default,,0000,0000,0000,,(Audience: In the pamphlet, there's a statement -- )
Dialogue: 0,0:25:17.00,0:25:19.00,Default,,0000,0000,0000,,JH: You want to paraphrase that?
Dialogue: 0,0:25:19.00,0:25:21.00,Default,,0000,0000,0000,,PR: Yeah, so let me restate that.
Dialogue: 0,0:25:21.00,0:25:24.00,Default,,0000,0000,0000,,So, you're saying that in the pamphlet there's a statement
Dialogue: 0,0:25:24.00,0:25:28.00,Default,,0000,0000,0000,,that we may come to prefer our digital selves to our real ones --
Dialogue: 0,0:25:28.00,0:25:32.00,Default,,0000,0000,0000,,our more malleable or manageable digital identities to our real identities --
Dialogue: 0,0:25:32.00,0:25:35.00,Default,,0000,0000,0000,,and that in fact, much of human life and human experience
Dialogue: 0,0:25:35.00,0:25:38.00,Default,,0000,0000,0000,,may move into the digital realm.
Dialogue: 0,0:25:38.00,0:25:41.00,Default,,0000,0000,0000,,And then that's kind of a horrifying thought, of course.
Dialogue: 0,0:25:41.00,0:25:45.00,Default,,0000,0000,0000,,That's a frightening change, frightening disruption.
Dialogue: 0,0:25:45.00,0:25:48.00,Default,,0000,0000,0000,,I guess, and you're asking, what do I think about that? How do I --
Dialogue: 0,0:25:48.00,0:25:50.00,Default,,0000,0000,0000,,JH: What's your response to the people who would say, that's horrifying?
Dialogue: 0,0:25:50.00,0:25:52.00,Default,,0000,0000,0000,,(Audience: If someone would say to you, I find that disturbing,
Dialogue: 0,0:25:52.00,0:25:54.00,Default,,0000,0000,0000,,what would be your response?)
Dialogue: 0,0:25:54.00,0:25:57.00,Default,,0000,0000,0000,,PR: Well, I'd say a couple of things.
Dialogue: 0,0:25:57.00,0:26:00.00,Default,,0000,0000,0000,,One is, it's disturbing like the Internet or electricity was.
Dialogue: 0,0:26:00.00,0:26:04.00,Default,,0000,0000,0000,,That is to say, it's a big change, but it isn't avoidable.
Dialogue: 0,0:26:04.00,0:26:09.00,Default,,0000,0000,0000,,So, no amount of backpedaling or intentional behavior
Dialogue: 0,0:26:09.00,0:26:12.00,Default,,0000,0000,0000,,or political behavior is going to keep these technology changes
Dialogue: 0,0:26:12.00,0:26:14.00,Default,,0000,0000,0000,,from connecting us together,
Dialogue: 0,0:26:14.00,0:26:16.00,Default,,0000,0000,0000,,because the basic motive that people have --
Dialogue: 0,0:26:16.00,0:26:20.00,Default,,0000,0000,0000,,to be creative and entrepreneurial -- is going to drive energy
Dialogue: 0,0:26:20.00,0:26:23.00,Default,,0000,0000,0000,,into these virtual worlds in the same way that it has with the Web.
Dialogue: 0,0:26:23.00,0:26:28.00,Default,,0000,0000,0000,,So this change, I believe, is a huge disruptive change.
Dialogue: 0,0:26:28.00,0:26:32.00,Default,,0000,0000,0000,,Obviously, I'm the optimist and a big believer in what's going on here,
Dialogue: 0,0:26:32.00,0:26:36.00,Default,,0000,0000,0000,,but I think that as -- even a sober, you know, the most sober,
Dialogue: 0,0:26:36.00,0:26:39.00,Default,,0000,0000,0000,,disconnected thinker about this, looking at it from the side,
Dialogue: 0,0:26:39.00,0:26:41.00,Default,,0000,0000,0000,,has to conclude, based on the data,
Dialogue: 0,0:26:41.00,0:26:43.00,Default,,0000,0000,0000,,that with those kinds of economic forces at play,
Dialogue: 0,0:26:43.00,0:26:46.00,Default,,0000,0000,0000,,there is definitely going to be a sea change,
Dialogue: 0,0:26:46.00,0:26:49.00,Default,,0000,0000,0000,,and that change is going to be intensely disruptive
Dialogue: 0,0:26:49.00,0:26:53.00,Default,,0000,0000,0000,,relative to our concept of our very lives and being,
Dialogue: 0,0:26:53.00,0:26:55.00,Default,,0000,0000,0000,,and our identities, as well.
Dialogue: 0,0:26:55.00,0:26:57.00,Default,,0000,0000,0000,,I don't think we can get away from those changes.
Dialogue: 0,0:26:57.00,0:27:00.00,Default,,0000,0000,0000,,I think generally, we were talking about this --
Dialogue: 0,0:27:00.00,0:27:06.00,Default,,0000,0000,0000,,I think that generally being present in a virtual world and being challenged by it,
Dialogue: 0,0:27:06.00,0:27:10.00,Default,,0000,0000,0000,,being -- surviving there, having a good life there, so to speak,
Dialogue: 0,0:27:10.00,0:27:13.00,Default,,0000,0000,0000,,is a challenge because of the multiculturality of it,
Dialogue: 0,0:27:13.00,0:27:18.00,Default,,0000,0000,0000,,because of the languages, because of the entrepreneurial richness of it,
Dialogue: 0,0:27:18.00,0:27:21.00,Default,,0000,0000,0000,,the sort of flea market nature, if you will, of the virtual world today.
Dialogue: 0,0:27:21.00,0:27:27.00,Default,,0000,0000,0000,,It puts challenges on us to rise to. We must be better than ourselves, in many ways.
Dialogue: 0,0:27:27.00,0:27:30.00,Default,,0000,0000,0000,,We must learn things and, you know, be more tolerant,
Dialogue: 0,0:27:30.00,0:27:36.00,Default,,0000,0000,0000,,and be smarter and learn faster and be more creative, perhaps,
Dialogue: 0,0:27:36.00,0:27:38.00,Default,,0000,0000,0000,,than we are typically in our real lives.
Dialogue: 0,0:27:38.00,0:27:40.00,Default,,0000,0000,0000,,And I think that if that is true of virtual worlds,
Dialogue: 0,0:27:40.00,0:27:44.00,Default,,0000,0000,0000,,then these changes, though scary -- and, I say, inevitable --
Dialogue: 0,0:27:44.00,0:27:46.00,Default,,0000,0000,0000,,are ultimately for the better,
Dialogue: 0,0:27:46.00,0:27:49.00,Default,,0000,0000,0000,,and therefore something that we should ride out.
Dialogue: 0,0:27:49.00,0:27:53.00,Default,,0000,0000,0000,,But I would say that -- and many other authors and speakers about this,
Dialogue: 0,0:27:53.00,0:27:56.00,Default,,0000,0000,0000,,other than me, have said, you know, fasten your seat belts
Dialogue: 0,0:27:56.00,0:27:59.00,Default,,0000,0000,0000,,because the change is coming. There are going to be big changes.
Dialogue: 0,0:27:59.00,0:28:01.00,Default,,0000,0000,0000,,JH: Philip Rosedale, thank you very much.
Dialogue: 0,0:28:01.00,0:28:06.00,Default,,0000,0000,0000,,(Applause)