1 00:00:16,387 --> 00:00:21,909 So there is a story about the composer Igor Stravinsky. 2 00:00:21,909 --> 00:00:25,160 Stravinsky was about to start a new ballet. 3 00:00:25,160 --> 00:00:28,275 But instead of starting completely from scratch, 4 00:00:28,275 --> 00:00:31,690 he pulled out some of his favorite classic manuscripts, 5 00:00:31,690 --> 00:00:33,529 and he got out his red pen, 6 00:00:33,529 --> 00:00:36,365 and he started correcting the scores 7 00:00:36,365 --> 00:00:38,661 as if it was his own music. 8 00:00:38,661 --> 00:00:42,372 And he borrowed baselines and melodies from the famous works, 9 00:00:42,372 --> 00:00:46,690 but he composed his own harmonies and rhythms underneath that work. 10 00:00:46,690 --> 00:00:51,002 And when the ballet came out, critics were outraged. 11 00:00:51,002 --> 00:00:54,169 They said, "How dare you do this to the classics? 12 00:00:54,169 --> 00:00:56,133 Leave the classics alone." 13 00:00:56,133 --> 00:00:59,042 Anybody knows Stravinsky's reply? 14 00:00:59,042 --> 00:01:03,134 He said, "You 'respect', but I love." 15 00:01:03,380 --> 00:01:07,689 Well, I love newspapers. I grew up with newspapers. 16 00:01:07,689 --> 00:01:11,028 My parents subscribed to two different newspapers. 17 00:01:11,028 --> 00:01:15,156 My father in law and my uncles are both reporters, 18 00:01:15,156 --> 00:01:18,623 and I've been reading newspapers my whole life. 19 00:01:18,623 --> 00:01:21,786 The trouble with newspapers is that they're ephemeral. 20 00:01:21,786 --> 00:01:23,038 They don't last. 21 00:01:23,038 --> 00:01:28,340 When we're done reading them, they stack up in the recycle bin. 22 00:01:28,340 --> 00:01:31,966 Despite all that, I don't know anyone who hasn't clipped 23 00:01:31,966 --> 00:01:34,518 something out of the newspaper. 24 00:01:34,518 --> 00:01:41,899 Our impulse is to save the things that mean something to us from oblivion. 25 00:01:41,899 --> 00:01:46,435 I think the human beings are collectors and artists especially. 26 00:01:46,435 --> 00:01:51,481 Not hoarders, mind you, there's a difference. 27 00:01:51,481 --> 00:01:55,545 Hoarders collect indiscriminately, and artists collect selectively. 28 00:01:55,545 --> 00:01:58,513 They only collect the things that they really love. 29 00:01:58,513 --> 00:02:00,968 An artist's job is to collect ideas 30 00:02:00,968 --> 00:02:04,460 and the best way I know to collect ideas is to read. 31 00:02:04,460 --> 00:02:09,554 And what better thing to read than a daily dispatch of human experience 32 00:02:09,554 --> 00:02:12,349 that is the daily newspaper. 33 00:02:12,349 --> 00:02:17,751 So, in 2005, I was right out of college, right out of undergrad, 34 00:02:17,751 --> 00:02:20,450 and I had a horrible case of writer's block. 35 00:02:20,450 --> 00:02:23,319 I would sit, I would stare at the Microsoft Word screen, 36 00:02:23,319 --> 00:02:27,810 and that little cursor would blink at me as if it were taunting me. 37 00:02:27,810 --> 00:02:32,181 And writing, which is once given me great joy, it was now -- 38 00:02:32,181 --> 00:02:34,541 it wasn't any fun for me anymore. 39 00:02:34,541 --> 00:02:37,097 So one day, I was staring at that screen 40 00:02:37,097 --> 00:02:38,886 and I looked over at the recycle bin 41 00:02:38,886 --> 00:02:44,410 with that stack full of papers, and I thought, "Here am I. Here I am, 42 00:02:44,410 --> 00:02:45,800 without any words. 43 00:02:45,800 --> 00:02:48,280 And right next to me or thousands of them, and they've delivered 44 00:02:48,280 --> 00:02:51,004 to my doorstep everyday." 45 00:02:51,004 --> 00:02:55,004 So I thought I might steal a few, and this is what I did: 46 00:02:55,004 --> 00:02:57,167 I picked up my marker that I use for drawing, 47 00:02:57,167 --> 00:03:00,831 and I started making boxes around words that popped out at me. 48 00:03:00,831 --> 00:03:06,137 And I start connecting those words into little phrases and funny sayings. 49 00:03:06,137 --> 00:03:12,810 And when I was done, I blacked out all the words I didn't need. 50 00:03:13,441 --> 00:03:18,885 And this is what it looks like. It looks like as if the CIA did haiku. 51 00:03:18,885 --> 00:03:21,388 (Laughter) 52 00:03:21,388 --> 00:03:23,783 And I really wasn't sure what I was doing. 53 00:03:23,783 --> 00:03:27,449 All I knew was that it felt really good to watch some of those words 54 00:03:27,449 --> 00:03:31,427 disappear under that marker line. 55 00:03:31,427 --> 00:03:34,783 So what I did, was I started posting them to my blog 56 00:03:34,783 --> 00:03:37,286 and I called them newspaper blackout poems. 57 00:03:37,286 --> 00:03:40,296 And slowly over time, they spread around the Internet 58 00:03:40,296 --> 00:03:43,883 and I collected them in my first book Newspaper Blackout. 59 00:03:43,883 --> 00:03:48,672 Now, I thought I was ripping off the Government. 60 00:03:49,349 --> 00:03:54,614 That's John Lennon's FBI file on the left and the blackout poem on the right. 61 00:03:54,614 --> 00:03:58,927 But over time I started getting all kinds of emails and tweets 62 00:03:58,927 --> 00:04:04,948 and other comments that my work was completely unoriginal. 63 00:04:04,948 --> 00:04:08,792 And the artist that people pointed to the most was this brilliant 64 00:04:08,792 --> 00:04:11,671 British artist named Tom Phillips. 65 00:04:11,671 --> 00:04:15,418 Back in the sixties Tom Phillips walked into a bookstore, 66 00:04:15,418 --> 00:04:18,421 and he picked up the first Victorian novel he found. 67 00:04:18,421 --> 00:04:20,589 And he went home, and he started drawing 68 00:04:20,589 --> 00:04:22,546 and painting of the pages. 69 00:04:22,546 --> 00:04:24,952 And if you can see, he left words, much like I do, 70 00:04:24,952 --> 00:04:31,467 he left words floating in his art pieces. And he's done this for forty years. 71 00:04:31,467 --> 00:04:35,905 His projects called "A Humument". And you could look it up -- 72 00:04:35,905 --> 00:04:38,538 It's been a lifelong project for him. 73 00:04:38,538 --> 00:04:42,231 What I discovered about Tom Phillips is that he actually got the idea 74 00:04:42,231 --> 00:04:46,540 for his forty-year project by reading a Paris Review interview 75 00:04:46,540 --> 00:04:48,477 with the writer William Burroughs, 76 00:04:48,477 --> 00:04:51,728 when Burroughs was talking about his cut-up method of writing, 77 00:04:51,728 --> 00:04:54,668 which is when you take a piece of writing, cut it up 78 00:04:54,668 --> 00:04:58,115 and reconfigure the pieces to make a new piece of writing. 79 00:04:58,115 --> 00:05:01,255 Funny enough, when I started researching Burroughs, 80 00:05:01,255 --> 00:05:03,091 I found out that Burroughs got the idea 81 00:05:03,091 --> 00:05:07,636 for the cut-out technique from his friend Brion Gysin. 82 00:05:07,636 --> 00:05:13,294 Brion Gysin was a painter at the time. And he's preparing a canvas 83 00:05:13,294 --> 00:05:17,113 and when he was cutting the canvas, he cut through a stack of newspapers 84 00:05:17,113 --> 00:05:20,361 and the way the newspaper strips floated and the words worked together, 85 00:05:20,361 --> 00:05:24,993 gave him an idea of how to make poetry. 86 00:05:25,624 --> 00:05:27,866 But then, you do a little bit more research 87 00:05:27,866 --> 00:05:29,824 and you find out that thirty years before that 88 00:05:29,824 --> 00:05:31,697 that thirty years before that, there was a poet named Tristan Tzara 89 00:05:31,697 --> 00:05:35,627 who in Paris, went onstage, got a hat, got a newspaper, 90 00:05:35,627 --> 00:05:37,539 cut up the newspaper, 91 00:05:37,539 --> 00:05:40,257 put the pieces in the hat, pulled them out one by one 92 00:05:40,257 --> 00:05:43,089 and read them as a poem. 93 00:05:43,089 --> 00:05:48,186 I traced things all the way back to the 1760s 94 00:05:48,186 --> 00:05:52,556 where neighbor of Benjamin Franklin named Caleb Whitford -- 95 00:05:52,556 --> 00:05:55,392 in those old days, the newspaper was fairly new 96 00:05:55,392 --> 00:05:57,394 and the columns were very skinny, 97 00:05:57,394 --> 00:06:00,391 so what Caleb did is he read across the columns 98 00:06:00,391 --> 00:06:03,915 instead of reading them top to bottom. And he would get all these 99 00:06:03,915 --> 00:06:07,697 funny combinations and he'd crack up his friends in the pub. 100 00:06:07,697 --> 00:06:11,410 And eventually he published a broadsheet of them. 101 00:06:11,410 --> 00:06:16,137 So not only was my idea completely unoriginal, 102 00:06:16,137 --> 00:06:24,201 it turns out there was a 250 year old history of finding poetry in the newspaper. 103 00:06:24,586 --> 00:06:27,675 So what am I supposed to do? 104 00:06:27,675 --> 00:06:31,469 Instead of getting discouraged I kept on, because I know something 105 00:06:31,469 --> 00:06:34,698 that a lot of artists know but few will admit to. 106 00:06:34,698 --> 00:06:39,437 And that is nothing is completely original. 107 00:06:39,437 --> 00:06:43,906 All creative work builds on what came before. 108 00:06:43,906 --> 00:06:47,778 Every new idea is just a remix or mash-up 109 00:06:47,778 --> 00:06:50,892 of one or two previous ideas. 110 00:06:50,892 --> 00:06:56,176 And this is a bit of what I'm talking about. They teach you this in art school. 111 00:06:56,176 --> 00:07:00,806 Draw a line. Draw another line next to it. 112 00:07:00,806 --> 00:07:02,671 How many lines are there? 113 00:07:02,671 --> 00:07:04,880 Well there is the first line you drew. 114 00:07:04,880 --> 00:07:07,211 And there's the second line you drew. 115 00:07:07,211 --> 00:07:10,542 But then, there's line of black space running in between them. 116 00:07:10,542 --> 00:07:12,928 One plus one equals three. 117 00:07:12,928 --> 00:07:16,182 And speaking of lines here's an example of what I'm talking about: 118 00:07:16,182 --> 00:07:18,170 Genetics. 119 00:07:18,170 --> 00:07:23,129 You have a mother and you have a father, but the sum of you is greater 120 00:07:23,129 --> 00:07:25,017 than their parts. 121 00:07:25,017 --> 00:07:28,859 You are a remix or a mash-up of your mother and your father 122 00:07:28,859 --> 00:07:31,798 and all of your ancestors. 123 00:07:32,030 --> 00:07:34,566 And just as you have a familial genealogy, 124 00:07:34,566 --> 00:07:37,320 you also have a genealogy of ideas. 125 00:07:37,320 --> 00:07:39,003 You don't get to pick your family, 126 00:07:39,003 --> 00:07:42,207 but you can pick your friends, and you can pick the books you read, 127 00:07:42,207 --> 00:07:45,458 and you can pick the movies you see, the music you listen to, 128 00:07:45,458 --> 00:07:47,602 the cities you live in etc. 129 00:07:47,602 --> 00:07:52,385 You are a mash-up of what you let into your life. 130 00:07:52,385 --> 00:07:55,745 So, what I decided to do, was I decided to take all these artists 131 00:07:55,745 --> 00:07:58,776 that came before me, and build a kind of family tree, 132 00:07:58,776 --> 00:08:01,727 a creative lineage that I could draw from. 133 00:08:01,727 --> 00:08:05,355 And then I would add those to the artists that I already admired 134 00:08:05,355 --> 00:08:07,356 and appreciated. 135 00:08:07,356 --> 00:08:12,255 And steal everything from them that I possibly could. 136 00:08:12,255 --> 00:08:17,033 That's right. Steal. I am a creative kleptomaniac. 137 00:08:17,033 --> 00:08:21,753 But unlike your regular kleptomaniac, I'm interested in stealing the things 138 00:08:21,753 --> 00:08:23,708 that really mean something to me, 139 00:08:23,708 --> 00:08:26,249 the things that I can actually use in my work. 140 00:08:26,249 --> 00:08:30,665 And Mr. Steve Jobs actually has a better way of explaining it 141 00:08:30,665 --> 00:08:33,541 than I think I could. 142 00:08:34,342 --> 00:08:37,261 Steve Jobs: It comes down to try to expose yourself 143 00:08:37,261 --> 00:08:40,391 to the best things that humans have done. 144 00:08:40,391 --> 00:08:44,312 And then try to bring those things in to what you're doing. 145 00:08:44,312 --> 00:08:46,438 I mean, Picasso had a saying, he said, 146 00:08:46,438 --> 00:08:49,402 "Good artists copy, great artists steal." 147 00:08:49,402 --> 00:08:55,958 And, I've always been shameless about stealing great ideas. 148 00:08:57,205 --> 00:09:00,340 Picasso, he said it. Art is theft. 149 00:09:00,340 --> 00:09:03,163 One time a writer asked the musician David Bowie 150 00:09:03,163 --> 00:09:05,664 if he thought he was original. He said, "No, no, 151 00:09:05,664 --> 00:09:09,223 I'm more like a tasteful thief." 152 00:09:09,223 --> 00:09:12,293 And he said, "The only art I'll actually study 153 00:09:12,293 --> 00:09:15,734 is the stuff that I can steal from. 154 00:09:16,180 --> 00:09:18,011 How does an artist look at the world? 155 00:09:18,011 --> 00:09:21,694 Well, first, she asked herself what's worth stealing, 156 00:09:21,694 --> 00:09:24,362 and second, she moves on to the next thing. 157 00:09:24,362 --> 00:09:27,668 That's about all there is to it. When you look at the world this way 158 00:09:27,668 --> 00:09:30,077 there is no longer good art and bad art. 159 00:09:30,077 --> 00:09:33,527 There's just art worth stealing and art that isn't. 160 00:09:33,527 --> 00:09:35,664 And everything in the world is up for grabs. 161 00:09:35,664 --> 00:09:37,747 If you don't find something worth stealing today, 162 00:09:37,747 --> 00:09:41,026 you might find it worth stealing tomorrow, or the month after that 163 00:09:41,026 --> 00:09:43,652 or years later. 164 00:09:44,252 --> 00:09:48,498 T.S. Eliot said that immature poets imitate, 165 00:09:48,498 --> 00:09:51,989 great artists, great poets steal. 166 00:09:51,989 --> 00:09:55,257 But he said, "Bad poets take what they steel 167 00:09:55,257 --> 00:09:56,800 and they deface it. 168 00:09:56,800 --> 00:09:59,094 And the good poets turn it into something better 169 00:09:59,094 --> 00:10:01,170 or at least something different." 170 00:10:01,170 --> 00:10:03,328 And that's really the key to creative theft. 171 00:10:03,328 --> 00:10:05,915 Imitation is not flattery. 172 00:10:05,915 --> 00:10:09,684 So, instead of writing poetry like William Burroughs, 173 00:10:09,684 --> 00:10:13,441 or doing colorful art pieces like Tom Phillips, 174 00:10:13,441 --> 00:10:16,361 I decide to try to push the poems in the my own thing 175 00:10:16,361 --> 00:10:18,415 and keep going with them. Because I know 176 00:10:18,415 --> 00:10:21,866 that it's actually transformation that is flattery: 177 00:10:21,866 --> 00:10:25,870 taking the things you've stolen and turning it into your own thing. 178 00:10:25,870 --> 00:10:31,585 So today, you listen to all these wonderful speakers 179 00:10:31,585 --> 00:10:35,085 for the past hour or so. And what I want you to do is 180 00:10:35,085 --> 00:10:37,681 what my friend Wendy Macnaughton the artist does, 181 00:10:37,681 --> 00:10:40,260 I want you to rip off everyone you've met. 182 00:10:40,260 --> 00:10:43,430 All the speakers you've heard take a nugget of something 183 00:10:43,430 --> 00:10:44,848 that resonates with you. 184 00:10:44,848 --> 00:10:47,664 The people you bump into today, later, 185 00:10:47,664 --> 00:10:50,828 take something from them, but bring it back to your desk. 186 00:10:50,828 --> 00:10:52,499 Bring it back to where you do your work, 187 00:10:52,499 --> 00:10:55,191 combine it with your own ideas and your thoughts. 188 00:10:55,191 --> 00:10:58,111 Transform it into something completely new. 189 00:10:58,111 --> 00:11:01,862 And then put it out into the world, so we can steal from you. 190 00:11:01,862 --> 00:11:04,117 And that's how you steal like an artist. 191 00:11:04,117 --> 00:11:05,172 Thank you. 192 00:11:05,172 --> 00:11:07,387 (Applause)