1 00:00:00,000 --> 00:00:04,640 "Soy Worth a Hill of Beans?" 2 00:00:04,640 --> 00:00:14,237 For over a decade, soy foods have enjoyed the rare privilege of an FDA-approved food label health claim about soy's ability to protect against heart disease. 3 00:00:14,237 --> 00:00:21,638 Now a billion dollar industry, they have a lot of money to fund research touting the benefits of their bean. 4 00:00:21,638 --> 00:00:33,806 And although there is also a U.S. Dry Bean Council representing all the other beans, I think you can get a sense just by comparing their websites, who may have more money to spread around. 5 00:00:33,806 --> 00:00:48,637 So, though you may not soon see ads on TV with anyone exclaiming they are gonzo for garbanzos, there was a study out of Tulane (University) recently that looked at the cholesterol-lowering power of non-soy legumes. 6 00:00:48,637 --> 00:01:01,004 You know, there are all sorts of beans out there. Which did better to lower the number one risk factor, LDL cholesterol, of our number one killer, heart disease: soybeans or non-soybeans? 7 00:01:01,004 --> 00:01:15,421 Soy consumption drops bad cholesterol on average, about four points. Other beans - lentil, lima, navy, pinto, etc. - drop bad cholesterol eight. 8 00:01:15,421 --> 00:01:30,395 Though it's illegal for, say, a baked-bean manufacturer to make health claims on their label, soy isn't special in that regard. All beans are beautiful, and in this case, beat out soy 2 to 1.